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The AI Search Revolution | Fast Five Shorts · Omni Talk Retail

• 0:00
  A
• 0:00
  new
• 0:00
  survey
• 0:00
  has
• 0:01
  revealed,
• 0:01
  Chris,
• 0:01
  that
• 0:02
  almost
• 0:02
  half
• 0:02
  of
• 0:02
  AI
• 0:03
  search
• 0:03
  tool
• 0:03
  users
• 0:04
  prefer
• 0:05
  them
• 0:05
  to
• 0:05
  Google.
• 0:06
  According
• 0:06
  to
• 0:06
  ChainStorage,
• 0:08
  a
• 0:08
  new
• 0:08
  report
• 0:08
  from
• 0:09
  the
• 0:09
  SEO
• 0:09
  agency
• 0:10
  Ethical,
• 0:11
  Google
• 0:12
  remains
• 0:12
  the
• 0:12
  dominant
• 0:13
  search
• 0:13
  platform
• 0:13
  with
• 0:13
  86%
• 0:14
  of
• 0:14
  survey
• 0:15
  respondents
• 0:15
  in
• 0:15
  the
• 0:16
  US
• 0:16
  and
• 0:17
  the
• 0:17
  United
• 0:17
  Kingdom
• 0:18
  are
• 0:18
  using
• 0:18
  it
• 0:19
  to
• 0:19
  find
• 0:19
  information.
• 0:20
  However,
• 0:21
  AI
• 0:21
  powered
• 0:22
  search
• 0:22
  tools
• 0:22
  are
• 0:22
  widely
• 0:23
  adopted
• 0:23
  with
• 0:24
  81%
• 0:24
  of
• 0:24
  participants
• 0:25
  using
• 0:25
  using
• 0:26
  them
• 0:26
  in
• 0:26
  the
• 0:26
  past
• 0:27
  three
• 0:27
  months.
• 0:28
  Younger
• 0:28
  consumers,
• 0:29
  63%
• 0:31
  of
• 0:31
  Gen
• 0:31
  Z
• 0:31
  and
• 0:32
  68%
• 0:33
  of
• 0:33
  millennials
• 0:33
  use
• 0:34
  AI
• 0:34
  tools
• 0:35
  frequently,
• 0:35
  compared
• 0:36
  to
• 0:36
  less
• 0:36
  than
• 0:37
  half.
• 0:37
  46%
• 0:38
  of
• 0:39
  baby
• 0:39
  boomers.
• 0:40
  Almost
• 0:40
  45%
• 0:41
  of
• 0:41
  those
• 0:41
  surveyed
• 0:42
  say
• 0:43
  that
• 0:43
  AI
• 0:43
  tools
• 0:44
  provide
• 0:44
  a
• 0:44
  superior
• 0:45
  experience
• 0:45
  to
• 0:45
  Google
• 0:46
  in
• 0:46
  terms
• 0:46
  of
• 0:46
  speed
• 0:46
  and
• 0:47
  clarity,
• 0:47
  with
• 0:47
  15%
• 0:48
  saying
• 0:49
  it
• 0:49
  is,
• 0:49
  quote,
• 0:50
  much
• 0:50
  better
• 0:51
  than
• 0:52
  and
• 0:52
  29%
• 0:53
  saying
• 0:53
  it
• 0:54
  is
• 0:54
  slightly
• 0:55
  better.
• 0:56
  I
• 0:57
  got
• 0:57
  one
• 0:57
  more.
• 0:58
  Nearly
• 0:59
  60%.
• 1:00
  Nearly
• 1:01
  60%
• 1:01
  of
• 1:02
  respondents
• 1:02
  told
• 1:02
  Ethical
• 1:03
  that
• 1:03
  they
• 1:03
  use
• 1:03
  AI
• 1:04
  tools
• 1:04
  to
• 1:05
  research
• 1:05
  products
• 1:05
  or
• 1:06
  services
• 1:06
  before
• 1:07
  buying.
• 1:07
  60%
• 1:08
  though,
• 1:08
  that's
• 1:09
  a
• 1:09
  lot.
• 1:09
  Yes.
• 1:10
  Chris,
• 1:10
  are
• 1:10
  you
• 1:10
  surprised
• 1:11
  that
• 1:11
  almost
• 1:11
  half
• 1:11
  of
• 1:12
  AI
• 1:12
  search
• 1:12
  tool
• 1:13
  users
• 1:13
  prefer
• 1:14
  them
• 1:15
  to
• 1:15
  Google
• 1:15
  and
• 1:15
  AI
• 1:16
  search
• 1:16
  tools
• 1:16
  as
• 1:16
  we're
• 1:17
  talking
• 1:17
  about
• 1:17
  it?
• 1:17
  ChatGPT
• 1:18
  perplexity.
• 1:20
  Yeah,
• 1:21
  Gemini.
• 1:22
  Whatever
• 1:22
  you
• 1:22
  want
• 1:22
  to.
• 1:24
  Whatever
• 1:24
  your
• 1:24
  flavor
• 1:25
  is.
• 1:25
  Whatever
• 1:25
  your
• 1:25
  flavor
• 1:26
  is.
• 1:26
  Whatever
• 1:26
  your
• 1:26
  flavor
• 1:26
  is.
• 1:26
  Yes.
• 1:27
  I'm
• 1:28
  not
• 1:28
  surprised.
• 1:28
  Yeah.
• 1:28
  Are
• 1:29
  you
• 1:29
  surprised?
• 1:29
  No,
• 1:30
  no,
• 1:30
  I'm
• 1:30
  not
• 1:30
  surprised.
• 1:30
  Not
• 1:30
  at
• 1:31
  all.
• 1:31
  And
• 1:32
  I
• 1:32
  mean,
• 1:32
  just
• 1:32
  the
• 1:32
  amount
• 1:33
  of
• 1:33
  times
• 1:33
  my
• 1:33
  mother
• 1:33
  and
• 1:34
  my
• 1:34
  wife
• 1:34
  and
• 1:34
  my
• 1:34
  friends
• 1:35
  use
• 1:35
  it.
• 1:35
  Like,
• 1:35
  I'm
• 1:36
  not
• 1:36
  surprised
• 1:36
  by
• 1:36
  this
• 1:36
  at
• 1:36
  all.
• 1:37
  My
• 1:37
  big
• 1:37
  question
• 1:37
  for
• 1:37
  me,
• 1:38
  and
• 1:38
  I'm
• 1:38
  curious
• 1:39
  about
• 1:39
  this
• 1:39
  because
• 1:39
  I've
• 1:39
  seen
• 1:40
  a
• 1:40
  lot
• 1:40
  of
• 1:40
  people
• 1:40
  start
• 1:40
  to
• 1:41
  poo
• 1:41
  poo
• 1:41
  this
• 1:42
  on
• 1:42
  LinkedIn,
• 1:43
  particularly
• 1:43
  some
• 1:43
  people
• 1:44
  that
• 1:44
  I
• 1:44
  really
• 1:44
  respect.
• 1:44
  I'm
• 1:45
  not
• 1:45
  gonna
• 1:45
  call
• 1:45
  them
• 1:45
  out
• 1:45
  here.
• 1:46
  Cause
• 1:46
  I
• 1:46
  want
• 1:46
  to
• 1:46
  actually
• 1:47
  talk
• 1:47
  to
• 1:47
  them
• 1:47
  first
• 1:47
  before
• 1:48
  I
• 1:48
  do.
• 1:48
  But
• 1:49
  they've
• 1:49
  been
• 1:49
  poo
• 1:49
  poohing
• 1:49
  the
• 1:50
  movement
• 1:50
  towards
• 1:50
  agentic
• 1:51
  AI.
• 1:51
  And
• 1:51
  so
• 1:51
  what
• 1:51
  I
• 1:51
  think
• 1:51
  is
• 1:51
  really
• 1:52
  interesting
• 1:52
  about
• 1:52
  this
• 1:52
  is
• 1:52
  the
• 1:53
  agentic
• 1:53
  AI
• 1:53
  movement.
• 1:54
  We're
• 1:54
  not
• 1:54
  even
• 1:54
  in
• 1:54
  any
• 1:55
  one
• 1:55
  of
• 1:55
  that
• 1:55
  yet.
• 1:56
  And
• 1:56
  that
• 1:57
  potentially
• 1:57
  is
• 1:57
  still
• 1:58
  going
• 1:58
  to
• 1:58
  happen.
• 1:59
  So
• 1:59
  depending
• 1:59
  on
• 1:59
  how
• 1:59
  that
• 2:00
  takes
• 2:00
  off,
• 2:01
  this
• 2:01
  will
• 2:01
  amplify
• 2:02
  those
• 2:02
  numbers
• 2:03
  even
• 2:03
  more
• 2:03
  as
• 2:04
  people
• 2:04
  get
• 2:04
  acclimated
• 2:05
  to
• 2:05
  what
• 2:05
  that
• 2:06
  is,
• 2:06
  how
• 2:06
  it
• 2:06
  works
• 2:07
  and
• 2:07
  what
• 2:07
  it
• 2:07
  can
• 2:07
  do
• 2:07
  for
• 2:08
  you.
• 2:08
  Right.
• 2:09
  So
• 2:10
  I'm
• 2:10
  buying
• 2:11
  this
• 2:11
  headline.
• 2:11
  I
• 2:12
  think
• 2:12
  it's
• 2:12
  very
• 2:12
  important.
• 2:12
  It's
• 2:13
  very
• 2:13
  disruptive
• 2:14
  and
• 2:14
  it's
• 2:14
  only
• 2:14
  going
• 2:14
  to
• 2:14
  become
• 2:15
  more
• 2:15
  disruptive.
• 2:16
  And
• 2:16
  to
• 2:16
  all
• 2:16
  the
• 2:16
  naysayers
• 2:17
  out
• 2:17
  there,
• 2:17
  I'd
• 2:17
  say
• 2:17
  I
• 2:18
  want
• 2:18
  to
• 2:18
  discount
• 2:18
  this
• 2:18
  so
• 2:18
  fast.
• 2:19
  I
• 2:19
  know
• 2:19
  you're.
• 2:19
  I
• 2:19
  think
• 2:20
  you're
• 2:20
  kind
• 2:20
  of
• 2:20
  risking
• 2:20
  things
• 2:20
  a
• 2:21
  little
• 2:21
  bit
• 2:21
  there.
• 2:21
  I'd
• 2:22
  be
• 2:22
  hedging
• 2:22
  on
• 2:22
  this.
• 2:23
  Yeah,
• 2:23
  well.
• 2:23
  And
• 2:24
  you
• 2:24
  can't
• 2:24
  even
• 2:24
  transact
• 2:25
  in
• 2:25
  some
• 2:25
  of
• 2:26
  these
• 2:26
  yet.
• 2:26
  Like
• 2:26
  that's
• 2:27
  the
• 2:27
  thing
• 2:27
  too.
• 2:27
  Like
• 2:28
  they're
• 2:28
  already
• 2:28
  getting
• 2:28
  this
• 2:29
  much
• 2:29
  traffic
• 2:29
  when
• 2:29
  you
• 2:30
  can't
• 2:30
  even
• 2:30
  just
• 2:30
  click
• 2:31
  and
• 2:31
  buy
• 2:31
  in
• 2:31
  all
• 2:31
  of
• 2:32
  them
• 2:32
  yet.
• 2:32
  So
• 2:32
  I
• 2:32
  think
• 2:33
  as
• 2:33
  you
• 2:33
  as
• 2:33
  that,
• 2:34
  that
• 2:34
  process
• 2:35
  becomes
• 2:35
  more
• 2:36
  fluid
• 2:37
  and
• 2:37
  you
• 2:37
  can
• 2:37
  do
• 2:37
  that
• 2:38
  without
• 2:38
  having
• 2:38
  to
• 2:39
  leave
• 2:39
  that,
• 2:39
  that
• 2:40
  search
• 2:40
  engine.
• 2:41
  I
• 2:41
  think
• 2:41
  that's
• 2:42
  really
• 2:42
  where
• 2:42
  things
• 2:43
  are
• 2:43
  going
• 2:43
  to
• 2:43
  continue
• 2:43
  to
• 2:44
  light
• 2:44
  up.
• 2:44
  And
• 2:45
  the
• 2:45
  other
• 2:45
  thing,
• 2:46
  and
• 2:46
  I'm
• 2:46
  teasing,
• 2:46
  we
• 2:46
  have
• 2:47
  an
• 2:47
  amazing
• 2:48
  podcast
• 2:48
  coming
• 2:48
  up
• 2:49
  with
• 2:49
  David
• 2:49
  Dorff
• 2:50
  next
• 2:50
  week
• 2:51
  of
• 2:51
  Amazon
• 2:52
  the
• 2:52
  Other
• 2:52
  Time.
• 2:53
  The
• 2:53
  Other
• 2:53
  Time
• 2:54
  I
• 2:54
  want
• 2:54
  to
• 2:54
  look
• 2:54
  back
• 2:54
  at
• 2:55
  this
• 2:55
  data,
• 2:55
  Chris,
• 2:55
  is
• 2:56
  after
• 2:56
  the
• 2:56
  holidays,
• 2:57
  because
• 2:57
  I'm
• 2:58
  curious
• 2:58
  now
• 2:58
  that
• 2:58
  we've
• 2:59
  had
• 2:59
  ChatGPT
• 3:00
  or
• 3:01
  large
• 3:01
  language
• 3:03
  search
• 3:03
  in
• 3:03
  all
• 3:03
  of
• 3:03
  our
• 3:04
  lives
• 3:04
  for
• 3:04
  over
• 3:04
  a
• 3:05
  year,
• 3:05
  pretty
• 3:06
  widely
• 3:06
  adopted.
• 3:07
  Oh
• 3:07
  yeah.
• 3:08
  Now
• 3:08
  I'm
• 3:08
  curious
• 3:09
  to
• 3:09
  see
• 3:09
  how
• 3:09
  much
• 3:09
  this
• 3:10
  increases
• 3:11
  after
• 3:11
  the
• 3:11
  holidays
• 3:12
  and
• 3:12
  during
• 3:13
  gift
• 3:13
  giving
• 3:13
  season,
• 3:14
  because
• 3:15
  I
• 3:15
  would
• 3:15
  venture
• 3:15
  to
• 3:15
  guess
• 3:16
  that
• 3:16
  we're
• 3:16
  going
• 3:16
  to
• 3:16
  start
• 3:17
  to
• 3:17
  see
• 3:17
  even
• 3:17
  more
• 3:17
  adoption
• 3:18
  as
• 3:18
  more
• 3:19
  people
• 3:19
  start
• 3:19
  to
• 3:20
  use
• 3:20
  this
• 3:20
  because
• 3:20
  it's
• 3:21
  so
• 3:22
  valuable.
• 3:23
  It's
• 3:23
  a
• 3:24
  much
• 3:24
  better
• 3:24
  experience.
• 3:25
  You
• 3:26
  get
• 3:26
  much
• 3:26
  better
• 3:26
  results.
• 3:27
  The
• 3:27
  only
• 3:27
  missing
• 3:28
  link
• 3:28
  for
• 3:28
  me
• 3:28
  right
• 3:28
  now
• 3:29
  is
• 3:29
  that
• 3:29
  transacting
• 3:30
  in
• 3:30
  the
• 3:30
  market.
• 3:31
  Yeah.
• 3:31
  And
• 3:31
  that's
• 3:31
  going
• 3:31
  to
• 3:31
  come
• 3:32
  now,
• 3:32
  whether
• 3:32
  the
• 3:32
  agentic
• 3:33
  part,
• 3:33
  how
• 3:33
  that
• 3:33
  plays
• 3:34
  into
• 3:34
  it
• 3:34
  and
• 3:34
  how
• 3:34
  that
• 3:34
  disruptive
• 3:35
  that
• 3:35
  is.
• 3:35
  Yes,
• 3:35
  but
• 3:36
  that's
• 3:36
  a
• 3:36
  great
• 3:36
  point.
• 3:36
  Yeah.
• 3:36
  Like,
• 3:37
  you
• 3:37
  know,
• 3:37
  holiday
• 3:38
  shopping,
• 3:38
  E
• 3:38
  commerce
• 3:39
  always
• 3:39
  increases
• 3:40
  during
• 3:40
  the
• 3:40
  holidays.
• 3:41
  Every
• 3:41
  year.
• 3:41
  The
• 3:41
  percentage
• 3:42
  of
• 3:42
  commerce
• 3:43
  that
• 3:43
  goes
• 3:43
  to
• 3:43
  E
• 3:43
  commerce
• 3:44
  always
• 3:44
  goes
• 3:44
  up.
• 3:44
  Well,
• 3:45
  even
• 3:45
  Ryan
• 3:45
  Hamburger
• 3:46
  yesterday
• 3:46
  from
• 3:46
  Instacart
• 3:47
  who
• 3:47
  we
• 3:47
  interviewed,
• 3:48
  I
• 3:48
  mean,
• 3:48
  one
• 3:48
  thing
• 3:49
  about
• 3:49
  it,
• 3:49
  one
• 3:50
  thing
• 3:50
  that
• 3:50
  occurred
• 3:50
  to
• 3:50
  me
• 3:50
  there
• 3:50
  is
• 3:51
  it's
• 3:51
  like
• 3:51
  they
• 3:51
  are
• 3:52
  already
• 3:52
  thinking.
• 3:52
  If
• 3:52
  you
• 3:53
  aren't
• 3:53
  thinking
• 3:54
  about
• 3:54
  how
• 3:55
  you're
• 3:55
  going
• 3:55
  to
• 3:56
  prepare
• 3:56
  for
• 3:56
  a
• 3:57
  world
• 3:57
  where
• 3:57
  agents
• 3:57
  are
• 3:58
  shopping
• 3:58
  on
• 3:58
  behalf
• 3:58
  of
• 3:59
  your
• 3:59
  customers
• 3:59
  and
• 4:00
  customers
• 4:00
  are
• 4:00
  still
• 4:01
  shopping,
• 4:01
  you,
• 4:02
  you're
• 4:02
  going
• 4:02
  to
• 4:02
  be
• 4:02
  in
• 4:02
  a
• 4:03
  whole
• 4:03
  heap
• 4:03
  of
• 4:03
  trouble,
• 4:04
  I
• 4:04
  think
• 4:04
  come,
• 4:05
  you
• 4:05
  know,
• 4:05
  even
• 4:05
  six
• 4:06
  months
• 4:06
  or
• 4:06
  a
• 4:06
  year
• 4:07
  from
• 4:07
  now,
• 4:07
  you
• 4:07
  know.
• 4:07
  And
• 4:08
  newsflash,
• 4:08
  there's
• 4:08
  in
• 4:09
  my
• 4:09
  opinion
• 4:09
  there's
• 4:09
  no
• 4:10
  surprise
• 4:10
  that
• 4:10
  Instacart
• 4:11
  CEO
• 4:11
  Chris
• 4:11
  Rogers
• 4:12
  was
• 4:12
  out
• 4:12
  in
• 4:12
  the
• 4:12
  media
• 4:13
  this
• 4:13
  week
• 4:13
  saying
• 4:13
  that
• 4:13
  retailers
• 4:14
  need
• 4:14
  to
• 4:15
  keep
• 4:15
  their
• 4:15
  prices
• 4:16
  the
• 4:16
  same
• 4:16
  in
• 4:16
  store
• 4:17
  as
• 4:17
  they
• 4:17
  are
• 4:17
  on
• 4:17
  Instacart.
• 4:18
  And
• 4:18
  why
• 4:18
  is
• 4:18
  that?
• 4:19
  Because
• 4:19
  of
• 4:19
  the
• 4:19
  eventuality
• 4:20
  of
• 4:20
  agentic
• 4:21
  AI
• 4:21
  coming,
• 4:22
  because
• 4:22
  they're
• 4:22
  going
• 4:22
  to
• 4:22
  get
• 4:22
  stripped
• 4:23
  away
• 4:23
  if
• 4:23
  they
• 4:24
  don't
• 4:24
  do
• 4:24
  that.
• 4:24
  So
• 4:25
  they're
• 4:25
  preparing
• 4:25
  for
• 4:25
  that
• 4:26
  eventuality,
• 4:26
  at
• 4:27
  least
• 4:27
  as
• 4:27
  part
• 4:27
  of
• 4:27
  the
• 4:27
  reasoning
• 4:28
  for
• 4:28
  that.