51 - Selling the Transformation? Here’s Why That Works for Some Clients... And Repels Others

The Program Design Podcast · Jul 10, 2025 · 22m

You've heard it 100 times: "Sell the transformation".

And while that can obviously work for some clients (it's a saying for a reason), for others- it can actually create resistance.

In this episode, you'll hear...

Why your clients don’t all make decisions the way you do- depending on their subconscious money patters

How different buyer personalities respond to different types of messaging

Why understanding this helps you handle objections before they even come up

And how to use this lens to create sales copy, discovery calls, and webinars that speak to more of the right people- without adding…