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58 // Are Short Podcast Episodes Bad for Growth? | Podcasting For Business
Have you ever heard a podcasting tip and immediately thought, "That sounds easier... maybe that's what I should be doing too?"
Lately, there's been a lot of conversation around shorter episodes and whether they're better for podcast growth. And while shorter content can absolutely have a place in your strategy, the bigger question might surprise you.
The truth is, there isn't a magic episode length that guarantees success in podcasting for business.
What actually drives growth is understanding the people you're creating content for and building a strategy around how they consume your content…
The skinny
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