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How WeWork Built a Global Empire on a Single Insight
This episode of Startup Stories with Fexingo dives into the founding story of WeWork—the company that disrupted commercial real estate by selling membership, not leases. Lucas traces the origin from a single co-working space in 2010 to a $47 billion valuation, driven by the insight that companies crave community and flexibility. He explains how WeWork used long-term leases and short-term sublets to capture massive arbitrage, and why the model eventually cracked under rising interest rates. Luna pushes back on the narrative, questioning whether the insight was sound but the execution reckless…
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