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A Google MD's take on the AI arms race
What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape?
On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities.
Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the…
The skinny
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