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NASCAR Wants You To Love Them Again & Why I Retired Exactly 10 Years Ago | Coffee With Kenny · Kenny Wallace Media

• 0:02
  Happy Friday morning everybody. Herminator back in the house.
• 0:09
  I'm back in Arnold, MO and boy, more breaking news.
• 0:16
  NASCAR is the gift that does not stop giving.
• 0:22
  They just give me a look at that ball right there.
• 0:24
  That's my ADADDDD. Look at her.
• 0:27
  I saw a ball. All right.
• 0:32
  Kim is headed to the casino early this morning.
• 0:35
  She's not addicted. Let's see.
• 0:37
  Here she goes. Look at her.
• 0:41
  She over there. What's she doing, man?
• 0:45
  We got black everything we got. Look here, I got the old black
• 0:49
  Suburban. There she is.
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  See, I told you she got the brand new Suburban.
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  Her ass. Spoiled rotten, spoiled rotten.
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  Headed to the casino at 11. Love you, baby, she waving to
• 1:00
  me. I got the old 2003 Suburban with
• 1:04
  200 and 204,000 miles, but I just ordered myself a brand new
• 1:09
  Toyota Tundra Blue. It's going to be bad ass all
• 1:13
  right. I'll never forget Filbert
• 1:16
  Martasi Filbert. Remember the red dog Xfinity car
• 1:21
  or the TIC car? He was acting silly.
• 1:23
  One day he says, what kind of man are you if you cannot keep
• 1:28
  your wife in the mall? So, So now I wish Philbert was
• 1:33
  alive. I'd say, what the Hell's going
• 1:35
  on with the birds? And we had a bird up there in,
• 1:38
  in Wisconsin Dells, the little baby birds, because they was
• 1:44
  born in my front porch got they, they had a little nest up there.
• 1:48
  So now I tell Philbert, I said Philbert.
• 1:50
  Now the new one is what kind of man are you if you cannot keep
• 1:54
  your wife in the casino? OK, a couple pieces of big news
• 2:01
  today. Like I said, NASCAR is the gift
• 2:04
  that just keeps giving. So Adam Stern, he's the guy
• 2:09
  reporting all the news here lately.
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  And I've always told you about Adam Stern, he's on X Adam Stern
• 2:16
  is that guy that everybody calls and feeds information to because
• 2:21
  he's Adam is quality. He's really good.
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  And everybody likes Adam Stern. So Adam is the one that reports
• 2:30
  all the NASCAR quality news, not drama.
• 2:35
  He doesn't report drama, quality news.
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  So yesterday Adam Stern reported that NASCAR is looking for a
• 2:43
  firm that can help them. Here we go.
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  Ready. Drum roll, NASCAR is looking for
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  a firm that can connect them with the blue collar fans, the
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  old people, Herman D Bulls, everything for you.
• 3:03
  I said, I raised my hand. I said hell, you can call me,
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  I'll help you. So listen, this is you're going
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  to play part. I want all of you to respond
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  right here. And I think that's going to be
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  my headline since the NASCAR, NASCAR's looking for a firm to
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  help them professionally engage, you know, create a plan on how
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  to reconnect with all the people they pissed off.
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  Now, listen, I can go back through all this and I'm I'm not
• 3:33
  going to go back through it all. I will skip.
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  I will skip. I will skip like a like a rock.
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  You know, when we, we throw a Little Rock and skip across the
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  pond, I'll skip. I know that NASCAR pissed you
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  all off right away when they started going, oh, here you are
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  at Texas Motor Speedway. You cannot buy a ticket to the
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  Cup race. You have to buy a ticket to all
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  three races. That was the first one I heard
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  from all you dirt fans. You're like, I just want to go
• 3:58
  to the Cup race. And NASCAR and their friends
• 4:01
  started going, no, you can't just buy a ticket to the Cup
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  race. You got to buy a ticket to the
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  truck race on Friday, the Xfinity race on Saturday, and
• 4:10
  then of course, a Cup race on Saturday.
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  That that was the first, I mean, years ago, that was the first
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  piss you off thing I heard. I'm like, yeah, you know, not
• 4:20
  everybody can afford all three. Corso.
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  Those were the glory days. That was like Studio 54.
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  That's when, you know, it was sex, drugs and rock'n'roll and
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  people were been rolling, you know.
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  And so, and then here lately, you know, you know, it became if
• 4:39
  you if you follow the bouncing ball, then when when we lost
• 4:42
  Earnhardt, you know, then they, you know, they, they created the
• 4:46
  safer car and and then that was the one with the wing on the
• 4:50
  back. And then never all the drivers
• 4:52
  started bashing the car. Well, the drivers did a bad job
• 4:56
  there. They should have that was the
• 4:57
  driver's fault. They should have never bashed
• 5:00
  their own product. That was they were still racing.
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  But you know, that's that that got you fans on board.
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  You know, the drivers going, remember Kyle Busch, he won
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  Bristol and he goes, this car sucks.
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  And then that gave you fans a reason to go, yeah, this car
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  sucks. And then it was a been all out
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  brawl. And then little by little,
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  NASCAR started getting away from the roots.
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  Of course, they left Rockingham, they left Wilkesboro, you know,
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  and they just started changing their ways.
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  And now it's been, so listen to this, it's been well over 20
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  something years now. We've been to Fontana Speedway
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  and back and they've shut that track down, literally bulldozed
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  it down. They've been to, they shut
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  Wilkesboro down and we're back to Wilkesboro.
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  That gives you an idea how long this has been going on.
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  The, the talking and the drama has been going on for almost 25
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  years now. They built Fontana, shut it down
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  and literally bulldozed it down. That's how long this talking's
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  been going. That's, that's how long the
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  glory days have been gone. So respond right here, ask, tell
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  NASCAR how you want them to get back into your good graces.
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  Say, hey, NASCAR, here's the way you can start.
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  What is it? I mean, I'm going to tell you
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  something silly and stupid. I'm going to let you all do it.
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  I'm going to get you listen on. This is going to be on X and
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  this is going to be on Facebook. Just tag NASCAR at NASCAR and
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  you just tell them what you want them to do.
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  You know, do you want will, will you love NASCAR if all you do is
• 6:48
  bring back the full year points? I don't think so.
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  I think that was just something for you all to get on a
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  bandwagon. So in other words, if you if you
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  tag NASCAR right now, go NASCAR, I will love you again.
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  If you just go to the full year point system, I don't think
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  that's all that's going to make you happy.
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  That's that's not it. It's going to be you want the
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  car change. Do you want them to go back to
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  Rockingham? So write a list, Write a laundry
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  list. What is your laundry list?
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  What all do you want NASCAR to change?
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  Because they're seeking out a new They're seeking out a
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  marketing firm. They're seeking out a marketing
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  firm. How to get back into the blue
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  collar? How?
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  How can you love them? What NASCAR wants you to love
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  them again? How are you going to do that?
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  What changes do you want? OK, hey, I want to say this.
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  It's a start. At least NASCAR's thinking about
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  you finally. Do you feel loved?
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  Now, one more drinking coffee, then we're going to change
• 7:53
  subject. We bought out a coffee.
• 8:00
  OK, today is August 1st. August 2nd, Whatever the hell it
• 8:05
  is. Dave Moody from SiriusXM So this
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  is the anniversary of Kenny Wallace's last NASCAR race.
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  So on X, there's people doing tributes to me.
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  I know a lot of you over here on Facebook.
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  You, you don't know how to get on X 'cause you're an old, I
• 8:24
  love you old people. You're like, I don't know how to
• 8:26
  do that. And, and, and it's funny, 'cause
• 8:28
  if I was to imitate, you're like, get it away from me.
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  I don't, I don't know how to do it.
• 8:32
  I, I don't, I don't know what that X is.
• 8:34
  Get it away from me. You guys are funny because I've
• 8:37
  been around some of you to do that stuff.
• 8:41
  OK, so let me tell you the day, the moment that I decided to
• 8:49
  quit NASCAR, I was in Charlotte, NC at my Concord.
• 8:54
  Well I was at my Concord, NC home and I literally was in the
• 8:59
  shower and I was shampooing what what hair I have left.
• 9:07
  Nice little view of my hair. Hairs plural.
• 9:14
  So I was shampooing what hair I have left and it hit me like a
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  ton of bricks. I said I have money.
• 9:23
  Kim and I, we saved our money. But all I do is search for
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  sponsorship 24/7. And the search for sponsorship
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  wore me down. And did you know that's the same
• 9:37
  story, Don the snake Perdomas. I said, you know, we had him on
• 9:41
  Kenny conversation. I said, snake, what made you
• 9:44
  quit NHRA drag racing? He says, oh, man, sponsorship.
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  I said, me too, Snake. Snake said he asked his wife,
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  honey, we OK? She goes, oh, yeah, honey, we're
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  OK financially. He goes, pull the plug.
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  We're done. And that's what I did.
• 10:01
  I realized I had forgot that Kim and I have money.
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  We're plenty good. But what I was doing, I was
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  living my life in NASCAR through sponsorship.
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  I felt like if I did not have a sponsorship to give the team the
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  money, if I was actually the one, you know, supporting the
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  teams, I was the one making the payroll because I would get the
• 10:22
  money and then I'd give it to the team.
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  And I grew exhausted. So when I got done shampooing my
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  hair, I came out and I I said Brandy, get all the family
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  gathered up. I got something to say.
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  Brandy goes, dad, are we in trouble?
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  I said no. So anyway, everybody gathered up
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  and I looked at them all and I said I'm done with NASCAR.
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  My wife said hold on now. Brandy said that's awesome, Dad,
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  because they saw at the end how much it tore me down.
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  And that my friends, you'll, you'll know when you're done
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  with anything. It'll hit you like a ton of
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  bricks. You'll become resolute.
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  The word resolute means resolute.
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  I've got a resolution means I'm sure I'm positive.
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  And I've never looked back and I've never been happier because
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  I got so tired of trying to find money to support that damn race
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  car and that team and all the payroll and the families.
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  I'm living my best life now. All right, everybody, that's it.
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  Respond right here. What do you want NASCAR to do?
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  What do you want them to do for you blue collar people 'cause
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  that's what it says. It says NASCAR is looking for a
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  firm to help them engage and get the blue collar fan back.
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  Man, that's embarrassing to say that.
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  You should have never lost the blue collar fan.
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  NASCAR, what's wrong with you? First of all, say you're sorry.
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  NASCAR, I'm going to tag you guys in this.
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  Say you're sorry, apologize to all the people you out priced.
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  All right, I love everybody straight talk here, everybody.
• 12:06
  We don't Dick around. All right, have a great Friday.