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85: Are DMOs Focused on the Wrong Things at the Worst Possible Time? (Emily Zertuche)
What happens when destination marketing organizations start optimizing for short-term ROI at the exact moment AI is fundamentally changing how travelers discover destinations?
In this thought-provoking episode of Destination Discourse, Stuart Butler and Adam Stoker welcome back recurring guest Emily Zertuche for one of the most important conversations the show has tackled yet.
The discussion dives deep into Emily’s latest Substack article and the growing disconnect between what DMOs are prioritizing and how traveler behavior is rapidly evolving in the AI era. As generative AI increasingly…
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