How to Stop Giving Away Strategy For Free and Get Paid What You're Worth

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Apr 3, 2022 · 26m

Do you want to start charging for strategy instead of just execution? A lot of agencies out there are getting paid for execution and giving away strategy for free. They end up being viewed as a commodity instead of for the value and expertise they bring their clients. It's mostly about learning how to cross that bridge. Our guest today specializes in helping business owners make this transition. It involves a lot of trial and error, trusting your experience, and learning to listen to clients.

Stephen Houraghan is a brand strategist who helps businesses amplify their brands and teaches…