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The Choice Making The Choice To Do Radio Plus What Kind Of Person Does It Take · Arroe Collins Like It's Live

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  Speaker 1: Aro dot net. It's not just a podcast, it's a
• 0:02
  Speaker 1: collection of twenty different podcasts, one of them being All
• 0:06
  Speaker 1: Level Sports. We're talking not just basketball, football, and baseball.
• 0:11
  Speaker 1: We've included every sport theory is, even if it hasn't
• 0:15
  Speaker 1: been labeled a sport yet, but it's on its way,
• 0:18
  Speaker 1: especially those that deserve to be in the Olympics and
• 0:20
  Speaker 1: they haven't been chosen yet. Oh yeah, we're talking about
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  Speaker 1: it on All Level Sports on aerow dot nete dot net.
• 0:27
  Speaker 1: Enjoy the exploration when it's extremely difficult to make up
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  Speaker 1: your mind. We've all been there, right, Well, having that
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  Speaker 1: power of choice can actually weaken a person's ambition. On
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  Speaker 1: this episode, we're going to explore our choice to continue
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  Speaker 1: to believe in the outreach of terrestrial radio. Yeah, Plus,
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  Speaker 1: what kind of person is wanting to still get into
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  Speaker 1: an industry that's currently earning some really bad stories. My
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  Speaker 1: name is Erro. Life is a series of choices. Who
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  Speaker 1: decides when you're not making the right choice? And is
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  Speaker 1: it a fear of the going wrong? The greatest lessons
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  Speaker 1: in life are often lost inside hidden away attempts and concepts. Well,
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  Speaker 1: it is time to reopen your heart because having that
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  Speaker 1: power of choice is actually your daily gift on this highway,
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  Speaker 1: We're gonna learn to trust mirages. What is the choice?
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  Speaker 1: Why are people still making the choice to get into
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  Speaker 1: this thing called terrestrial radio? Say that to generation alpha
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  Speaker 1: and beta, and they're gonna look at the dashboard of
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  Speaker 1: their car going, I don't get it. I've never used it.
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  Speaker 1: When you break it all down, there's no real leader
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  Speaker 1: as to why so many people are still marching toward
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  Speaker 1: an industry that's been endlessly trying to reimagine itself since
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  Speaker 1: the arrival of streaming. It only looks like a shrinking
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  Speaker 1: world on the outside, but inside those front doors, oh
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  Speaker 1: my god, it's a world of modern day technology. There
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  Speaker 1: are still human things that need to happen that AI
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  Speaker 1: or automation can never do. Radio today is still one
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  Speaker 1: of the most immediate ways to reach people. Unlike podcasting
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  Speaker 1: other streaming connections, a subscription to radio is not required.
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  Speaker 1: The study goes on to say that localism is still
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  Speaker 1: winning even in an age of algorhythms. Local in the
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  Speaker 1: studio offers one thing that connection to listeners. It's one
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  Speaker 1: of the biggest reasons why people are still trying to
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  Speaker 1: get into the industry. They want that connection. It's due
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  Speaker 1: to having the right players in the right place and
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  Speaker 1: making sure that your level of the media is at
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  Speaker 1: a turning point. But it's going in the right direction.
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  Speaker 1: But what happens in the radio industry when that chaser says, yeah, no,
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  Speaker 1: I've had enough. I mean, radio isn't pain like it
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  Speaker 1: used to. Corporate control of the industry has limited creativity.
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  Speaker 1: Your real competition isn't the next tower over, but rather
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  Speaker 1: it's digital. There's really no job stability. It's just an
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  Speaker 1: opportunity to say, yeah, I did it. Yeah, yeah, I
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  Speaker 1: used to be a radio guy. Got I'm so tired
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  Speaker 1: of the stories. You gotta know what the snake is
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  Speaker 1: when you pick it up. Hey, coming up next, what
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  Speaker 1: kind of person is actually trying to get into the
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  Speaker 1: business of radio? Hey, thanks for coming back to the choice.
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  Speaker 1: What kind of person is still trying to get into
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  Speaker 1: the radio industry? Oh, it's no longer a certain type
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  Speaker 1: of person. Eager beavers who crave popping open that microphone
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  Speaker 1: have been replaced by young, highbred creators that are getting
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  Speaker 1: into the industry already running things on YouTube, TikTok and
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  Speaker 1: other digital platforms, which basically means radio's new frontier isn't
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  Speaker 1: about radio itself. It's been turned into one of those things. Well,
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  Speaker 1: I gotta do it because it's just part of the
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  Speaker 1: media family. You just gotta do it, no matter how
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  Speaker 1: much I don't like it. The one thing that we
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  Speaker 1: can't leave out are the multiple players inside the business
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  Speaker 1: of radio sales, marketing, and promotions. That's also a door
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  Speaker 1: for future radio people to enter researches showing that radio
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  Speaker 1: still has a strong influence on the masses. It's tied
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  Speaker 1: to local businesses. It's always been one of radio's hidden positions,
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  Speaker 1: which is attractive to career switches and second act people
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  Speaker 1: who say, why not, let's just give it a try.
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  Speaker 1: You only live once, right, give it a shot. Radio
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  Speaker 1: wouldn't be attractive to younger hustlers using terms like I
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  Speaker 1: want to be a radio DJ. No, no, no. The
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  Speaker 1: new way is I want to be someone who's going
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  Speaker 1: to build their voice. I want to create a brand.
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  Speaker 1: I want to generate your new found audience. Ooh, different language,
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  Speaker 1: and radio is my only way to get there. I
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  Speaker 1: hear that all the time. Fewer people are walking blindedly
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  Speaker 1: into an industry that has been labeled MM so what
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  Speaker 1: do they do. They bring in everything else with them.
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  Speaker 1: That is the future of terrestrial radio. It's a choice.
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  Speaker 1: I'm Errow, and that's what I was writing while the
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  Speaker 1: sun was waking up on a brilliant and new day.