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SBP 209: The Sharp Cut - Buyers Don't Move in Straight Lines
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What if the biggest problem in marketing isn't your message, your targeting, or your budget? What if it's the map you're using?
For more than a century, marketers have relied on funnels, customer journeys, and pipeline stages to explain how people buy.
The problem?
People don't move in straight lines.
In this Sharp Cut, Marc and Vassilis unpack why buying behaviour looks far more like a messy search pattern than a carefully planned journey. Drawing on research from Ehrenberg-Bass, Google, WPP, Oxford, James Hankins, Gartner, Bain, and the LinkedIn B2B Institute, they explore…
The skinny
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