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Lunch Hour Legal Marketing : Conversion Confusion Cleared Up
Google takes center stage in news updates as Gyi and Conrad discuss two moves that may diminish opportunities for free lawyer advertising on the platform.
Top billing goes to Google’s Local Pack change from a three-pack to a two-pack. The two also shift gears on earlier advice about Google My Business Messaging. Eek. Google is sending messages to your competitors when potential clients use the form.
The “Word of the Day” is ‘conversion.’ To lawyers, conversion means a new client. But many marketers use the term to discuss leads. Gyi and Conrad agree to agree and disagree.
Lawyers may be…
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