How to Win in the Experience Economy

Banking Transformed with Jim Marous · Jan 19, 2021 · 37m

How can organizations compete for customers, time, attention and money in an increasingly digital world where time is limited, attention is scarce and the ability to genuinely engage with consumers has become more difficult than ever?

One of the few brand differentiators available today is to build memorable and repeatable experiences. Unlike in the past, when many of these experiences could be built in a one-to-one tactile world, digital delivery changes the game.

To better understand the challenges and opportunities of building a compelling customer experience, I am joined by fellow…