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43. The $1 Ticket That Led to a $15K Sale - Zach Hesterberg on Paid Events
Most people think "free" is the best way to get people to show up. Zach Hesterberg proved that's not always true — he sold a $1 ticket to a virtual event and closed a $15,000 offer two hours later.
In this episode of Cash Flow Conversations, Matt Love sits down with Zach Hesterberg, founder of paidevents.com, to break down how he's helped clients sell over 60,000 tickets to paid virtual events. Zach walks through his path from a college marketing student running a Facebook ads agency, to working with coaches and consultants inside masterminds, to building an entire business around one core…
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