Latest / What's Your Problem? / Can a Robot Build Better, Cheaper Houses?
Transcript
- 0:15Speaker 1: Pushkin. I'm Jacob Goldstein, and this is What's Your Problem?
- 0:33Speaker 1: My guest today is Jason Ballard. Jason is the co-founder
- 0:37Speaker 1: and CEO of a company called Icon, and his problem
- 0:40Speaker 1: is this. can you use 3D printing to build houses
- 0:44Speaker 1: that are cheaper and better and maybe more interesting than
- 0:48Speaker 1: the houses that we build now? As you'll hear, ICON
- 0:52Speaker 1: has 3D printed a few hundred houses, and they're currently
- 0:56Speaker 1: trying to scale up so that thousands of houses can
- 0:59Speaker 1: be built using their system. Before he started ICON, Jason
- 1:03Speaker 1: was a seminary student at one point. He got a
- 1:07Speaker 1: master's in lunar construction, as in building on the moon.
- 1:12Speaker 1: And he also started a company that he describes as
- 1:14Speaker 1: a combination between Whole Foods and Home Depot. In our conversation,
- 1:19Speaker 1: we talked about all of those things. But to start,
- 1:22Speaker 1: I asked Jason why he eventually set out to build
- 1:25Speaker 1: houses in a new way.
- 1:27Speaker 2: The whole purpose of technology is to sort of bend
- 1:30Speaker 2: the world toward the things that we want. And so
- 1:34Speaker 2: there was this like idea of like imagining a way
- 1:37Speaker 2: of building that was faster, that was lower cost, but
- 1:39Speaker 2: actually improved quality instead of decreased quality and left tremendous
- 1:43Speaker 2: design opportunity still on the table. I don't know if
- 1:46Speaker 2: you've ever talked to a builder, but there's this like
- 1:49Speaker 2: terrible saying among builders, like you can either have it fast,
- 1:51Speaker 2: cheap or high quality. You can only pick two of
- 1:54Speaker 2: the three. And that seemed completely unacceptable to me as
- 1:58Speaker 2: like a default setting for something so basic. I mean,
- 2:01Speaker 2: we're talking about food, water, shelter are the basic things
- 2:04Speaker 2: we need.
- 2:05Speaker 1: And yeah, we've gotten much more efficient at food and water, right? Like, Clean,
- 2:10Speaker 1: cheap water is an underappreciated miracle that we have, at
- 2:14Speaker 1: least in this country, in the developed world. Food has
- 2:17Speaker 1: gotten profoundly cheaper, but building a house has not gotten
- 2:21Speaker 1: much cheaper. There have been strangely few productivity gains. It
- 2:25Speaker 1: looks the same as it did to a large extent, whatever,
- 2:27Speaker 1: 50 years ago, 70 years ago.
- 2:29Speaker 2: I mean, my office is probably slightly hyperbolic, but we
- 2:32Speaker 2: have been building with plain lumber and bricks and mortar
- 2:35Speaker 2: for something rounding to a thousand years. You know, we
- 2:39Speaker 2: invented like nail guns and power saws and things like that,
- 2:42Speaker 2: but the sort of fundamental principles in approaches to building
- 2:46Speaker 2: haven't changed in an awfully long time. And look, we
- 2:48Speaker 2: built a civilization or a few on these paradigms, but
- 2:52Speaker 2: it's clear that we're like reaching the limits of what
- 2:55Speaker 2: they can do for us. And, you know, then it
- 2:57Speaker 2: was 2018, now it's 2026, but sort of the same idea,
- 3:00Speaker 2: like where's Wakanda? Like where's Rivendell? Where's this like world
- 3:04Speaker 2: of the future we're supposed to have by now. Like
- 3:08Speaker 2: houses are getting more expensive and we don't even like
- 3:10Speaker 2: really like these things. Like it's like rather soul crushing
- 3:13Speaker 2: when you look at most new neighborhoods getting built in
- 3:15Speaker 2: the world today. And it just felt like both a
- 3:17Speaker 2: cool problem, an important problem to solve. But then also
- 3:20Speaker 2: you could imagine all these like very cool things that
- 3:24Speaker 2: could happen as well if you figured out how to
- 3:26Speaker 2: build with robots. And so all of that was the
- 3:28Speaker 2: setup for 2018, which is like we have got to
- 3:32Speaker 2: show the world that something new is possible so that
- 3:35Speaker 2: these conversations about construction aren't always so like damn depressing.
- 3:40Speaker 1: When do you discover 3D printing? When do you think, oh,
- 3:43Speaker 1: maybe 3D printing will solve this problem?
- 3:45Speaker 2: Yeah, so at the time when I first had the idea,
- 3:48Speaker 2: I was working at a sustainable building and remodeling company
- 3:52Speaker 2: called Treehouse.
- 3:53Speaker 1: The company you had started.
- 3:55Speaker 2: Correct. Imagine Whole Foods took over Home Depot and that'll
- 3:58Speaker 2: kind of get you in the ballpark of kind of
- 3:59Speaker 2: what the company was like.
- 4:00Speaker 1: Yeah.
- 4:02Speaker 2: Clientele at the time, even though we're trying to drive
- 4:04Speaker 2: down costs the best we could, was like a rather
- 4:06Speaker 2: high in clientele. And so we're going into some of
- 4:09Speaker 2: the nicest homes in Austin and ultimately Dallas as well.
- 4:14Speaker 2: And they have like all these problems with air quality,
- 4:16Speaker 2: with like basic building material quality, beauty. And it's like,
- 4:20Speaker 2: something is wrong with the way we're building. If like
- 4:22Speaker 2: the nicest houses in town have all these problems, it wasn't,
- 4:25Speaker 2: you would expect sort of the rich people to have
- 4:27Speaker 2: all this sorted out. But even with the nicest homes
- 4:30Speaker 2: in town, there were these like real problems. And it
- 4:32Speaker 2: was like, you know, we don't just need to like
- 4:34Speaker 2: improve like what we're doing. We don't need to like
- 4:37Speaker 2: automate drywall hanging or whatever, like something's really wrong here.
- 4:41Speaker 2: And so again, I kind of made this spreadsheet of like,
- 4:43Speaker 2: got to be faster, got to be lower cost, got
- 4:46Speaker 2: to leave aesthetics and beauty on the table, needs to
- 4:48Speaker 2: be sustainable, needs to be resilient. And I kind of
- 4:51Speaker 2: looked at everything. I looked at SIP panels and ZIP
- 4:53Speaker 2: panels and prefab and modular and shipping container housing. Probably
- 4:56Speaker 2: the weirdest thing I looked into was growing houses out
- 4:59Speaker 2: of fungus, but really just like a full, no stone
- 5:03Speaker 2: left unturned kind of approach to like, what could we
- 5:07Speaker 2: possibly do? And it was only with 3D printing, even
- 5:10Speaker 2: though at the time no one had ever done it.
- 5:12Speaker 2: Nobody had ever printed an occupiable building. There were some
- 5:16Speaker 2: like research efforts at universities But it was like you
- 5:19Speaker 2: could believe with 3D printing that like, oh, that could
- 5:22Speaker 2: be cool and beautiful. And that material is very simple.
- 5:26Speaker 2: And a robot should be faster and lower cost than
- 5:28Speaker 2: a bunch of human laborers. And it is stronger and
- 5:32Speaker 2: all these kinds of things. So it wasn't clear that
- 5:35Speaker 2: it would work at the time. But it just felt
- 5:38Speaker 2: so like compelling to try. It was the only thing
- 5:42Speaker 2: I could find for which you could even imagine working.
- 5:47Speaker 2: all those things being true. It's just like, well, we
- 5:49Speaker 2: got to try.
- 5:50Speaker 1: All those things being, it could be fast, cheap and
- 5:52Speaker 1: beautiful and good.
- 5:53Speaker 2: And strong and safe. And like, yeah, you didn't have
- 5:55Speaker 2: to make these trade-offs, right? They're sort of, you're forced
- 5:58Speaker 2: into with conventional approaches to buildings.
- 6:03Speaker 1: So you have this dream. And as I understand it,
- 6:06Speaker 1: South by Southwest in 2018 was kind of a key
- 6:09Speaker 1: early moment, right? Tell me what happened there.
- 6:11Speaker 2: Yeah, so we kind of had to bootstrap the company.
- 6:13Speaker 2: There was two other co-founders, myself, a gentleman named Alex LaRue,
- 6:18Speaker 2: who was like the founding CTO and engineer. And then
- 6:21Speaker 2: my other co-founder was Evan Loomis, the three of us.
- 6:24Speaker 2: we were kind of it and we kind of had
- 6:25Speaker 2: to bootstrap. And so we found a buddy and we said, Hey,
- 6:28Speaker 2: we need to 3d print a house in the backyard
- 6:30Speaker 2: of a property you own. And if it, if it
- 6:32Speaker 2: doesn't work, we'll tear it down. And if it works,
- 6:33Speaker 2: you'll have a free house, but we need to, uh,
- 6:36Speaker 2: show that this can be done. And so we worked
- 6:38Speaker 2: with a friend who is an architect to design it.
- 6:40Speaker 2: Cause we wanted to show off, begin showing off the
- 6:42Speaker 2: possibilities of 3d printing. Uh, his name is Andrew Logan.
- 6:45Speaker 2: So really kind of friends and family bootstrap. And, uh,
- 6:49Speaker 2: started figuring it out. And so we built a prototype, uh,
- 6:52Speaker 2: gantry style 3d printer. We did not have enough money
- 6:55Speaker 2: at the time to develop a material delivery system. So
- 6:57Speaker 2: we're using just kind of off the shelf concrete mixing
- 7:00Speaker 2: and pumps, uh, and doing our best effort at like
- 7:03Speaker 2: engineering a material that will work and started trying, just
- 7:07Speaker 2: like showed up and started trying to print and failed
- 7:10Speaker 2: and failed and failed and kind of improved day after day.
- 7:11Speaker 2: And eventually everything was working well enough. It's like, I
- 7:14Speaker 2: think we have enough time to have this house done
- 7:16Speaker 2: by South by Southwest when the whole world comes to Austin.
- 7:20Speaker 2: Like that will be the moment. So we sort of
- 7:22Speaker 2: marked that on the calendar and just started printing. There were,
- 7:25Speaker 2: of course, lots of hilarious failures. We were kind of
- 7:28Speaker 2: hand mixing the concrete and pouring it into the printer.
- 7:31Speaker 2: So we say that that first house was artisan 3D printed.
- 7:35Speaker 2: And by the skin of our teeth, got it done
- 7:37Speaker 2: literally with like not an hour to spare. And then
- 7:39Speaker 2: announced to the world that you're like, hey, there's a
- 7:42Speaker 2: permitted 3D printed house in Austin that you can come
- 7:45Speaker 2: see while you're here at South Byte. And it kind
- 7:49Speaker 2: of went viral and everybody took notice. We ended up
- 7:51Speaker 2: winning like the startup contest at South by this year.
- 7:56Speaker 2: And then that sort of proof point, like here is
- 7:59Speaker 2: a very compelling looking house that was 3D printed in
- 8:03Speaker 2: a real city, got real permits, a real certificate of occupancy.
- 8:07Speaker 2: And that allowed us to raise our first investment round
- 8:09Speaker 2: and build a team and continue the journey.
- 8:12Speaker 1: So when you talk about, you know, a gantry style
- 8:15Speaker 1: 3D printer and concrete, like Just give me the basics,
- 8:18Speaker 1: because this is still the basics of how it works, right?
- 8:20Speaker 1: I'm sure you've innovated a lot and changed a lot,
- 8:22Speaker 1: but what is happening? When you say print a house,
- 8:25Speaker 1: what do you actually mean? How does it work?
- 8:27Speaker 2: Yeah, so if you sort of accept the premise that
- 8:30Speaker 2: what we want to do is 3D print a house
- 8:32Speaker 2: using a concrete material, and I can explain why we
- 8:34Speaker 2: think all that's right later, but you basically need to
- 8:36Speaker 2: put the concrete where it goes. That's what the printer
- 8:39Speaker 2: itself does. It's just like depositing material in three-dimensional space.
- 8:43Speaker 2: And then you have to make that concrete behave along
- 8:45Speaker 2: the way and once it gets there. It has to
- 8:48Speaker 2: flow and pump to the nozzle, the printhead. If it
- 8:55Speaker 2: keeps flowing, you get a puddle instead of a house.
- 8:58Speaker 2: But if it starts setting up too fast, you end
- 9:00Speaker 2: up getting a brick instead of a printer. So you
- 9:01Speaker 2: need to put the concrete where it needs to go,
- 9:03Speaker 2: and then you have to get the concrete to behave.
- 9:05Speaker 2: Those are the two fundamental principles. engineering, scientific problems that
- 9:08Speaker 2: you need to solve in order to 3D print a house.
- 9:11Speaker 1: I'm just going to say what it looks like. I've
- 9:12Speaker 1: watched videos of this, and if I was listening to
- 9:15Speaker 1: a podcast, I wouldn't quite understand. So let me just
- 9:16Speaker 1: say what I've seen. If you imagine... kind of like
- 9:20Speaker 1: a giant tube of toothpaste. And the machine, the printer
- 9:23Speaker 1: is sort of squeezing the toothpaste and moving in whatever
- 9:27Speaker 1: shape the house is going to be. You can imagine
- 9:29Speaker 1: a rectangle just for something simple. And so it does
- 9:32Speaker 1: a rectangle in the size of the house. And then
- 9:35Speaker 1: it kind of puts another rectangle of toothpaste on top
- 9:38Speaker 1: of the first rectangle of toothpaste. And it goes around
- 9:41Speaker 1: and around and it stacks up those rows of toothpaste
- 9:44Speaker 1: until it's as tall as the walls of the house
- 9:46Speaker 1: are going to be.
- 9:47Speaker 2: That's correct. It prints layer by layer according to the
- 9:49Speaker 2: architectural designs that you have. Although you said rectangle. This
- 9:52Speaker 2: is like an important point about 3D printing that was
- 9:54Speaker 2: so exciting.
- 9:55Speaker 1: Yes, they're round. It's rounded. It can be anything you want.
- 9:57Speaker 2: And it doesn't change the color. If I printed you
- 10:00Speaker 2: a house in the shape of a Fibonacci spiral, assuming
- 10:03Speaker 2: it's the same square footage, it's the same price as
- 10:05Speaker 2: the rectangle. And that's not true. So some of the
- 10:08Speaker 2: things you can do with 3D printing look very... elevated
- 10:12Speaker 2: and beautiful and even high and inexpensive, but they are
- 10:15Speaker 2: sort of not. This is this design aesthetic point.
- 10:17Speaker 1: Yes.
- 10:18Speaker 2: It's possible.
- 10:19Speaker 1: And they do, the ones you have been building, and
- 10:21Speaker 1: we'll get to this, but they do have a lot
- 10:23Speaker 1: of rounded, right? Instead of a corner, there will be
- 10:26Speaker 1: a little kind of a rounded edge rather than 90
- 10:29Speaker 1: degree angles. It seems like a common kind of design motif.
- 10:33Speaker 2: That's right. And that's rather intentional. You can, of course,
- 10:36Speaker 2: rather obediently print a rectangle if you want to. But
- 10:38Speaker 2: of course, we're often trying to say like, hey, this
- 10:40Speaker 2: house is 3D printed. It should like lean into its
- 10:42Speaker 2: own possibilities. And so you see that show up a lot.
- 10:45Speaker 1: To your point of like, let's design Wakanda. Why do
- 10:48Speaker 1: we still have houses that look like houses a.
- 10:50Speaker 2: Thousand years ago? The thing I often say is like,
- 10:52Speaker 2: once upon a time, we built bridges out of wood
- 10:55Speaker 2: and then we invented steel. And steel bridges aren't just
- 10:58Speaker 2: carbon copies of wooden bridges. Like, steel enabled entirely new
- 11:02Speaker 2: ways to build bridges. And something like that is happening
- 11:05Speaker 2: with 3D printing. And there's a whole architectural vernacular and
- 11:10Speaker 2: design language that becomes possible because of this technology.
- 11:14Speaker 1: So just to get back to the narrative, you're at
- 11:16Speaker 1: 2018 and you're, like, hand-pouring the concrete into the machine and, like—
- 11:22Speaker 1: blowing on it to make it dry or whatever. You're
- 11:24Speaker 1: just barely getting it to work. I know there have
- 11:26Speaker 1: been various steps. Like, were there a few key things
- 11:30Speaker 1: you had to figure out to get from there to like,
- 11:32Speaker 1: you know, building houses for real that people are actually
- 11:35Speaker 1: going to live in and that are going to cost
- 11:37Speaker 1: a reasonable amount? Yep.
- 11:38Speaker 2: That's a few things along the way. The next thing
- 11:40Speaker 2: to do after that first South by Southwest was to
- 11:43Speaker 2: like automate the material delivery system, right? Instead of hand
- 11:46Speaker 2: mixing and hand pouring into the machine. Yeah. And again,
- 11:49Speaker 2: you're asking concrete to do something that is typically not
- 11:53Speaker 2: asked to do. You either have like normal concrete that
- 11:55Speaker 2: will flow and fill up a form, or you have
- 11:57Speaker 2: this fast curing concrete. And neither of those will quite work.
- 12:01Speaker 2: You need it to be flowable and pumpable. And then
- 12:02Speaker 2: you need it to set up with like a high
- 12:04Speaker 2: amount of accuracy very quickly. And so what we ended
- 12:08Speaker 2: up having to do, and by the way, with the
- 12:10Speaker 2: cost thing, we restricted ourselves to a list of globally
- 12:14Speaker 2: and ubiquitously available materials, right? We don't want to have
- 12:17Speaker 2: any expensive fairy dust or carbon nanotubes or graphene or
- 12:22Speaker 2: anything like this. In a sense, that makes the problem
- 12:24Speaker 2: harder because we're keeping cost in mind the whole time.
- 12:28Speaker 2: And so we developed an approach to material delivery that
- 12:32Speaker 2: is actually remaking the formula about every 15 minutes. So
- 12:35Speaker 2: it takes temperature... humidity, irradiance, readings, and is reformulating based
- 12:41Speaker 2: on the actual conditions about every 15 minutes. There's like
- 12:44Speaker 2: a continuous batch mixing is what we call it.
- 12:47Speaker 1: And the reformulation is basically changing the ratio of whatever aggregate, water,
- 12:52Speaker 1: just the basic inputs. That's right.
- 12:54Speaker 2: And that, of course, allows you to operate at a
- 12:56Speaker 2: much longer timescale because traditionally in the concrete industry, like
- 12:59Speaker 2: if you use ready mix, it is set to the
- 13:01Speaker 2: parameters of a small few hour window on the day.
- 13:04Speaker 2: It's like, hey, if you don't use all this concrete
- 13:06Speaker 2: before it gets too hot, you've wasted it. You'd have
- 13:09Speaker 2: to change the formula. And so even if it on
- 13:12Speaker 2: paper looked like.
- 13:12Speaker 1: And it's basically just weather, like what the hotter it is,
- 13:15Speaker 1: the faster it sets.
- 13:17Speaker 2: Everything, the colder, the hotter, the more and less humid, right?
- 13:21Speaker 2: And so the concrete industry sort of designs mixes for
- 13:25Speaker 2: a very narrow set of environmental conditions. And we needed
- 13:28Speaker 2: to be able to operate continuously almost in any kind
- 13:31Speaker 2: of weather conditions. And so designing that system and all
- 13:34Speaker 2: the data and formulation that goes into that was probably
- 13:37Speaker 2: the most important breakthrough of the early years.
- 13:41Speaker 1: So you mentioned sustainability being a long-time interest of yours
- 13:46Speaker 1: and something you studied. I mean, I know that cement...
- 13:52Speaker 1: is very carbon intensive, right? Like by its nature, it's
- 13:55Speaker 1: actually quite a hard problem to solve. Like, how does
- 13:58Speaker 1: that fit? How does building houses out of cement like
- 14:01Speaker 1: fit with sustainability? Yeah, cement is an ingredient, but it's
- 14:05Speaker 1: not the whole house isn't cement. Cement is just a
- 14:07Speaker 1: small percentage of the actual ingredients in concrete. And so
- 14:12Speaker 1: when you think about housing sustainability, there's maybe a few
- 14:16Speaker 1: things to think about. One is like, the materials that
- 14:19Speaker 1: it's getting about, what's the environmental impact of the materials
- 14:22Speaker 1: that you're actually building with?
- 14:24Speaker 2: How long will that building last? So if something is,
- 14:27Speaker 2: you know, 20% more carbon, but you have to like
- 14:30Speaker 2: tear it down every 50 years and rebuild it. So
- 14:32Speaker 2: like the lifespan, like, and then the environmental impacts of
- 14:36Speaker 2: operating a building built with those materials, the energy efficiency,
- 14:40Speaker 2: the fire rating, wind rating, these kinds of things. So
- 14:43Speaker 2: we have worked very hard on our mix itself to
- 14:47Speaker 2: reduce the carbon emissions in our formulation of the concrete
- 14:51Speaker 2: that we use. Of course, concrete is much longer lasting
- 14:54Speaker 2: than a stick frame house in a drywall. Matter of fact,
- 14:56Speaker 2: if I offered your listeners a million dollar prize to
- 14:59Speaker 2: invent a building material lower quality than drywall that would
- 15:03Speaker 2: still pass building code, no one would win the prize.
- 15:06Speaker 2: It is literally the crappiest thing we can imagine to
- 15:08Speaker 2: build with. So you're already at a low carbon basis
- 15:12Speaker 2: relative to conventional construction methods. It's going to last much
- 15:15Speaker 2: longer and it is much more energy efficient. That's partly material.
- 15:19Speaker 2: It's partly the wall system that we've engineered that there's
- 15:22Speaker 2: no thermal bridging inside the wall system. We have a
- 15:25Speaker 2: You have like an exterior bead, an interior bead, and
- 15:27Speaker 2: then we're careful to make sure that those who never
- 15:29Speaker 2: touch and communicate heat and energy flows back and forth
- 15:32Speaker 2: to each other. And so input materials, environmental impact, operational
- 15:39Speaker 2: environmental impact spread over what time period. We sort of
- 15:43Speaker 2: win on all three fronts. And that took a lot
- 15:46Speaker 2: of work and thought and testing to get there.
- 15:49Speaker 1: How many houses have you built? Where are you in
- 15:51Speaker 1: the world now?
- 15:52Speaker 2: We are, let's see, sneaking up on 260 somewhere this week.
- 15:55Speaker 2: We're always out in the field. We're over 250. We'll
- 15:59Speaker 2: be sneaking up on 300 or so by the end
- 16:02Speaker 2: of the year and growing very rapidly.
- 16:06Speaker 1: So 300 isn't scale yet, right? I mean, I know
- 16:11Speaker 1: it's a lot, and not to belittle the work that
- 16:13Speaker 1: you have done. No. But it's 300 more houses than
- 16:16Speaker 1: I have built. But it's not like a meaningful number
- 16:18Speaker 1: in the context of even Texas, right? Much less the
- 16:21Speaker 1: United States.
- 16:22Speaker 2: Yeah, correct. The year that we did the largest single
- 16:27Speaker 2: project we've done to date, although we have some bigger
- 16:28Speaker 2: ones coming up that we'll be announcing soon, was this
- 16:31Speaker 2: 100-home 3D-printed community just north of Austin in Georgetown, Texas.
- 16:36Speaker 2: And that neighborhood was like a double-digit percentage of the
- 16:39Speaker 2: homes built in that community that year or whatever. But
- 16:42Speaker 2: you're right.
- 16:44Speaker 1: And are those just normal houses now? I mean, I'm
- 16:46Speaker 1: sure more efficient, good-looking, whatever. But do people just live
- 16:49Speaker 1: there now?
- 16:50Speaker 2: It's amazing. If you walk out into that neighborhood, we
- 16:53Speaker 2: built it in partnership with Lenar, who's like the second
- 16:55Speaker 2: largest publicly traded builder in America. And for me, like,
- 17:01Speaker 2: to this day, I take people on tours out there
- 17:02Speaker 2: and to go into the middle of the neighborhood and turn, like,
- 17:05Speaker 2: everything you can see is 3D printed. And you're like, oh,
- 17:07Speaker 2: this does feel better. Like, there's a vibe. Like, of course,
- 17:11Speaker 2: the console.
- 17:11Speaker 1: Yeah, it looks a little different, right? You can see
- 17:14Speaker 1: the sort of the lines of the layers.
- 17:16Speaker 2: Yes.
- 17:18Speaker 1: And they're more rounded. Those are the two just superficially
- 17:21Speaker 1: having looked, you know, on my laptop. Right. Those are
- 17:23Speaker 1: the two things you notice. They're more round and the
- 17:25Speaker 1: lines are a certain aesthetic.
- 17:27Speaker 2: Yep, that's right. It's kind of like brick has a
- 17:29Speaker 2: different aesthetic than wood has a different aesthetic. It definitely
- 17:32Speaker 2: has its own aesthetic.
- 17:34Speaker 1: And it looks like, is it right? Did those houses
- 17:36Speaker 1: sell for about what other houses in that area? Correct.
- 17:40Speaker 2: Lennar priced them at the same sort of entry-level to
- 17:44Speaker 2: mid-market pricing that they use on all of their— that' s sort
- 17:47Speaker 2: of all of Lennar's housing product.
- 17:48Speaker 1: Okay. Were they cheaper to build? Did Lennar have a
- 17:51Speaker 1: bigger margin on those houses.
- 17:52Speaker 2: Than on the stick-built houses in the neighborhood? the efficiencies
- 17:57Speaker 2: that were gained on that project, we actually used to
- 18:00Speaker 2: create a better house. So like they have a total
- 18:02Speaker 2: budget they're going for. It's kind of like, hey, what's
- 18:05Speaker 2: the best house we can build at this price point
- 18:07Speaker 2: with our budget? And so they use a lot of
- 18:09Speaker 2: the efficiencies to put a metal roof, All of the
- 18:11Speaker 2: houses are solar panels. So they sort of used it
- 18:13Speaker 2: that way. So like get more house at that price
- 18:15Speaker 2: point that you would typically get.
- 18:16Speaker 1: I mean, you could imagine people being a little skittish.
- 18:20Speaker 1: Like some people would be like excited to be kind
- 18:22Speaker 1: of early adopters, right? But being an early adopter on
- 18:25Speaker 1: a house is... is riskier than being an early adopter
- 18:28Speaker 1: on a phone, right? Like there's A, what if it
- 18:32Speaker 1: leaks or whatever? And then there's B, what if nobody
- 18:36Speaker 1: wants to buy it in 10 years when I want
- 18:38Speaker 1: to move, right? I could imagine those being reasonable concerns
- 18:41Speaker 1: that a homeowner might have.
- 18:43Speaker 2: Which is why it was like so important for us
- 18:44Speaker 2: to just to do a scaled up project because you
- 18:46Speaker 2: can do all the research that you're coming up with
- 18:49Speaker 2: is like, let's build a hundred houses and sell them
- 18:51Speaker 2: and see what's happening.
- 18:53Speaker 1: So what happened? Like, did people have those concerns?
- 18:56Speaker 2: They did. But of course, at that point, we had
- 18:58Speaker 2: like half a decade of like testing and test results
- 19:00Speaker 2: that we could show people.
- 19:01Speaker 1: Yeah.
- 19:01Speaker 2: It ended up being Lenar's number one selling community in
- 19:04Speaker 2: Texas that year. And again, and if you go out,
- 19:07Speaker 2: there's like all kinds of people. There's young people that
- 19:10Speaker 2: work at SpaceX. There's retired people. There's young families. So
- 19:13Speaker 2: it wasn't like this sort of early tech bro, whatever
- 19:16Speaker 2: you're thinking of early adopter looks like ended up being there.
- 19:19Speaker 2: number one selling community in Texas that year. It's had
- 19:22Speaker 2: their lowest warranty claims of any community so far. And
- 19:26Speaker 2: now the houses, you know, after three to five years,
- 19:28Speaker 2: some of them are beginning to, people are taking new jobs, moving, whatever.
- 19:32Speaker 2: Some of the houses have been resold since, and they
- 19:35Speaker 2: have appreciated like quite meaningfully, like $ 200, 000 plus in many
- 19:39Speaker 2: cases in just like a few years.
- 19:41Speaker 1: And how does that appreciation, how does that appreciation compare
- 19:45Speaker 1: to the appreciation of Traditionally built homes in the neighborhood.
- 19:48Speaker 2: Above market rate appreciation.
- 19:50Speaker 1: Oh, great.
- 19:51Speaker 2: Yes. Congratulations. And there's no way you could know ahead
- 19:55Speaker 2: of time, right? You just have to start building. But again.
- 19:59Speaker 2: I think the bar is so low in housing. I
- 20:04Speaker 2: don't want to throw any of my partners or whatever
- 20:07Speaker 2: under the bus. Housing might be one of the only things.
- 20:10Speaker 2: If you moved to Austin and you had your choice
- 20:13Speaker 2: between a brand spanking new house and a hundred-year-old house,
- 20:18Speaker 2: there is a very good chance that you would prefer
- 20:20Speaker 2: the 100-year-old house.
- 20:23Speaker 1: I have a 100-year-old house. I am actually not interested
- 20:27Speaker 1: in a brand new house.
- 20:28Speaker 2: What other product on earth is that?
- 20:31Speaker 1: I don't want a 100-year-old phone.
- 20:34Speaker 2: Or a 100-year-old airplane or car. It's kind of insane
- 20:38Speaker 2: that we've just accepted this.
- 20:40Speaker 1: It reveals how housing has failed to innovate.
- 20:44Speaker 2: Yes, yes. A lot more work to do, but we
- 20:47Speaker 2: do believe you brought up scale earlier. I mean, there's
- 20:49Speaker 2: a lot we've had to prove. You had to make
- 20:52Speaker 2: the materials work. You had to make the robots work.
- 20:53Speaker 2: You had to make the architecture and the actually engineering
- 20:56Speaker 2: of the wall system work.
- 20:57Speaker 1: You had to get all these- Well, let me ask
- 20:59Speaker 1: you about other things you had to make work. Permits.
- 21:02Speaker 1: Tell me about permits. When I've talked to other people
- 21:05Speaker 1: about innovating in home construction, one of the constraints is
- 21:09Speaker 1: all these permits are just built around stick-built houses. And
- 21:12Speaker 1: they're like, you have to build a house like this.
- 21:14Speaker 1: And so everybody keeps building the same house. Is that
- 21:16Speaker 1: a problem for you?
- 21:18Speaker 2: Problem is probably too strong a word at this point. Again,
- 21:20Speaker 2: one of the reasons we used concrete in the beginning,
- 21:23Speaker 2: rather than an exotic foam or some kind of wood polymer-
- 21:27Speaker 2: is we have been building with concrete for a couple
- 21:28Speaker 2: thousand years. We forgot for a little while how to
- 21:31Speaker 2: do it when the Roman Empire fell and then remembered
- 21:33Speaker 2: again later. That's a side question.
- 21:35Speaker 1: The Romans were amazing at concrete. People are still studying
- 21:38Speaker 1: why Roman concrete is still so good.
- 21:40Speaker 2: The only material humans forgot how to make during what
- 21:43Speaker 2: we call the Dark Ages is concrete. We didn't lose woodworking.
- 21:46Speaker 2: We didn't lose metal. We didn't lose— we forgot how to
- 21:49Speaker 2: make concrete during the Dark Ages, and then we figured
- 21:52Speaker 2: it out again later. So it's a remarkable— It's hard
- 21:55Speaker 2: to imagine the modern world without it. It would actually
- 21:59Speaker 2: be more carbon intensive if you had to build everything
- 22:01Speaker 2: out of like wood and plastic and metal. Anyway, I digress.
- 22:05Speaker 1: There's more concrete than biomass in the world, right?
- 22:08Speaker 2: Yeah. The testing, but because concrete had been around so long,
- 22:13Speaker 2: there was this established precedence of building CMU block walls,
- 22:17Speaker 2: tilt wall concrete. And so in the early days, we
- 22:19Speaker 2: just kind of went into the slipstream of established precedence of,
- 22:23Speaker 2: of building with concrete. So we tried not to defy gravity,
- 22:26Speaker 2: just like show that we could pass all the certifications
- 22:28Speaker 2: you would otherwise require of a concrete wall while in
- 22:32Speaker 2: the background and in parallel working to establish specific guidelines
- 22:36Speaker 2: for 3D printed wall systems. And so we have successfully
- 22:39Speaker 2: done both. So we went to a new area and
- 22:41Speaker 2: before there was like building code on the books specifically
- 22:44Speaker 2: for 3D printing, we would just say, show us your
- 22:46Speaker 2: building code for CMU block walls or tilt wall concrete,
- 22:50Speaker 2: things like this, masonry style constructions. And we will show
- 22:53Speaker 2: you that we are as good or better, almost always better.
- 22:57Speaker 1: On whatever dimensions the code prescribes.
- 23:02Speaker 2: Exactly. We have now made a lot of progress, fast
- 23:06Speaker 2: forward eight years, both in the International Construction Code, the
- 23:09Speaker 2: International Residential Code, the American Concrete Institute, and others, establishing
- 23:13Speaker 2: good precedence for what a good safe 3d printed house
- 23:17Speaker 2: would be. Cause there was also a defensive part of the,
- 23:20Speaker 2: the offensive, like we want to build, but there was
- 23:22Speaker 2: also the defensive maneuver of if anybody else ever 3d
- 23:26Speaker 2: prints a house that falls over or hurts anyone in
- 23:29Speaker 2: any way that will blow back on us. Like we
- 23:32Speaker 2: have a real interest in like making sure even our
- 23:35Speaker 2: competitors are building very safely and very effectively, uh, if
- 23:40Speaker 2: that makes sense. And so, All of that is now,
- 23:43Speaker 2: there is established building code for 3D printing. There's established
- 23:47Speaker 2: guidance for all the mortgage makers in America. There's established
- 23:49Speaker 2: guidelines for insurance underwriters. And so any of our competitors
- 23:54Speaker 2: now benefit from all the work that we do on
- 23:56Speaker 2: that front. But it was a lot of work to do.
- 24:00Speaker 1: So you've done all that. And I mean, certainly compared
- 24:03Speaker 1: to that, 300 houses sounds like not that many. Like,
- 24:07Speaker 1: is there some... scale moment? What is the binding constraint
- 24:13Speaker 1: at this point? What is the rate limiting step?
- 24:16Speaker 2: This was the first year we ever turned down business
- 24:19Speaker 2: in the history of the company. There was more people
- 24:21Speaker 2: wanting us. First of all, the binding constraint was we
- 24:23Speaker 2: were not cheap enough. That first 3D printed house I
- 24:26Speaker 2: told you about in 2018, the printing was like over
- 24:29Speaker 2: $ 300 a square foot and it needed to be cheaper
- 24:31Speaker 2: than $ 30.
- 24:32Speaker 1: You got to have dudes standing there. Yeah, that's right.
- 24:35Speaker 2: So first binding was like, it actually has to be cheaper. Once,
- 24:40Speaker 2: and we sort of finally crossed under that, you know,
- 24:42Speaker 2: about 18 months ago or so. And then it was like,
- 24:45Speaker 2: and so this was the first year we had to
- 24:46Speaker 2: turn away business from some pretty great partners because we
- 24:49Speaker 2: just did not have enough printers to But we didn't
- 24:52Speaker 2: want to make more of the first generation printer, knowing
- 24:55Speaker 2: that the new printer is on the way. We'll still
- 24:58Speaker 2: grow like 300% this year, over 4X from last year.
- 25:02Speaker 2: And we'll more than double that again next year. So
- 25:04Speaker 2: it's still like very healthy growth. I think we will
- 25:07Speaker 2: very soon be graduating from like hundreds of homes a
- 25:09Speaker 2: year to thousands. But it really now is the binding
- 25:12Speaker 2: constraint is scaling up our production growth. Of the Titan printer,
- 25:15Speaker 2: the sort of multi-story robotic arm system.
- 25:17Speaker 1: Basically building the robot that builds the homes. That's what's
- 25:20Speaker 1: happening now. Correct.
- 25:21Speaker 2: That's it. That's it.
- 25:25Speaker 1: We'll be back in just a minute. What's the business model?
- 25:40Speaker 2: So the long-term business model since the beginning and remains,
- 25:44Speaker 2: we are developing technologies and tools, and we want to
- 25:46Speaker 2: put these tools into the hands of builders and developers
- 25:49Speaker 2: all over the world. And that kind of is like
- 25:52Speaker 2: this printers and ink model, right? We like sell you
- 25:55Speaker 2: the printer and then we sell you the ink. There's
- 25:57Speaker 2: also the software and the services and everything.
- 25:58Speaker 1: I don't say the printer, the ink model, though. Everybody
- 26:01Speaker 1: hates printers and ink, right?
- 26:03Speaker 2: But in this case.
- 26:05Speaker 1: So what like like what exactly is that going to mean?
- 26:08Speaker 1: Like you're going to sell the robots, you're going to
- 26:10Speaker 1: license like how is it going to work? You can
- 26:12Speaker 1: either buy it outright, you can finance it or you
- 26:14Speaker 1: can lease it. That is the program. And in this case,
- 26:17Speaker 1: the ink.
- 26:19Speaker 2: Is like having to buy the ink, so to speak,
- 26:21Speaker 2: is a great peace of mind to the reservation holders
- 26:25Speaker 2: we have so far because they don't have to do
- 26:28Speaker 2: eight years of testing. We spent over $ 30 million on
- 26:30Speaker 2: third party fire testing, wind testing, seismic testing, energy of
- 26:34Speaker 2: performance testing. You are getting a material that that you
- 26:37Speaker 2: know is backed by like now rounding up to a
- 26:40Speaker 2: decade of testing and research. And we're about one third
- 26:43Speaker 2: the cost of any other sort of 3D printing concrete
- 26:45Speaker 2: that's currently on the market. So it is cheaper and
- 26:47Speaker 2: just been through a lot more robust, rigorous testing. So
- 26:50Speaker 2: you can have the peace of mind that the things
- 26:52Speaker 2: you are building, in fact, will be safe, will be comfortable,
- 26:54Speaker 2: will be beautiful. If you look at the print quality
- 26:57Speaker 2: of some of our competitors, hard to believe you would
- 26:59Speaker 2: want to take a 30-year mortgage on some of it.
- 27:01Speaker 2: In fact, they have to cover it up often enough
- 27:03Speaker 2: because it's just like not looking good enough.
- 27:05Speaker 1: So just to be clear, the builder can basically buy
- 27:08Speaker 1: or lease the robot and then you sell them the
- 27:11Speaker 1: special concrete?
- 27:13Speaker 2: That's the essential nature. We also have a lot of
- 27:15Speaker 2: field support. Like we are like not going to let
- 27:17Speaker 2: our customers fail, right? We have a team of people
- 27:19Speaker 2: we call field engineers. who are like F1 repairs, like
- 27:22Speaker 2: get the car back on the track if anything goes wrong.
- 27:25Speaker 2: A software suite, like project management for robotic construction projects.
- 27:30Speaker 2: So we have a software system we call BuildOS. It's
- 27:33Speaker 2: a whole program, right? Because this is a whole new
- 27:35Speaker 2: way to build. It's not just a painting robot. Everything's
- 27:39Speaker 2: roughly the same, and this robot just shows up and paints.
- 27:42Speaker 2: This is a whole new way to build, design, permit,
- 27:46Speaker 2: and you kind of have to deliver the system fully formed.
- 27:49Speaker 2: And so that is the most important long-term business model.
- 27:52Speaker 2: In the background, most of our revenue to date has
- 27:55Speaker 2: come by us actually acting as the customer. We have
- 27:58Speaker 2: been designing and building buildings using our own technologies. That
- 28:02Speaker 2: was important because it was both like a finishing school
- 28:05Speaker 2: for the technology. Like, does it actually work? Like we
- 28:08Speaker 2: need to feel the pain of any problems that exist.
- 28:10Speaker 2: And it was a proof point to customers that you
- 28:13Speaker 2: can run a very powerful, very profitable construction business using
- 28:17Speaker 2: these technologies. And so- Now that we have that proof,
- 28:20Speaker 2: it has helped it again. Because, you know, we talked
- 28:24Speaker 2: about the homeowners earlier. They're betting their 30-year mortgage or
- 28:27Speaker 2: whatever that this is going to be a good house.
- 28:29Speaker 2: A builder or developer who buys into this system That's
- 28:32Speaker 2: the way they pay their mortgage. That's the way they
- 28:34Speaker 2: send their kids to college. I mean, that's a big
- 28:37Speaker 2: amount of belief to change from the way that they
- 28:39Speaker 2: are building to this entirely new way of building. And
- 28:41Speaker 2: so it felt like we had to sort of prove
- 28:43Speaker 2: it before we could ask people to take that bet.
- 28:45Speaker 2: And so that's the reason both to mature the product
- 28:48Speaker 2: and to show that, in fact, you can run a
- 28:51Speaker 2: very high performance construction company using these tools.
- 28:54Speaker 1: Tell me more about getting from hundreds of houses to
- 28:56Speaker 1: thousands of houses. Like how many houses do you think
- 28:59Speaker 1: you'll build next year and where?
- 29:01Speaker 2: I bet we will. So we will probably build as
- 29:04Speaker 2: many houses next year as we have built in the
- 29:07Speaker 2: whole history of the company to put together so far.
- 29:10Speaker 2: One of the big ways we're going to start scaling
- 29:12Speaker 2: up from there to thousands of houses is number one,
- 29:14Speaker 2: we've got to start manufacturing more of the robots. And
- 29:16Speaker 2: the number two is just start working in more markets.
- 29:18Speaker 2: We've essentially only been working in Texas so far, a
- 29:21Speaker 2: little bit in Mexico, some interesting far field projects with
- 29:24Speaker 2: the Department of Defense, now the Department of War. But
- 29:27Speaker 2: we're about to begin a rather aggressive expansion into multiple U.S.
- 29:31Speaker 2: markets and probably trailing that by about 18 months is
- 29:34Speaker 2: multiple global markets. And so simply increasing the surface area
- 29:38Speaker 2: of our work, very naturally, we'll scale it up, right?
- 29:40Speaker 2: If you can do several thousand houses in Texas, if
- 29:44Speaker 2: you're in 10 markets, you should certainly be moving from
- 29:47Speaker 2: the hundreds of the thousands, ultimately to the tens of
- 29:49Speaker 2: thousands of homes per year. And I think that's the
- 29:51Speaker 2: kind of scale you got to be working at to
- 29:53Speaker 2: start making a dent in the problems that we care about.
- 29:56Speaker 1: There are lots of different ways, theoretically, to build houses.
- 30:00Speaker 1: I know you said, you know, you looked at the
- 30:02Speaker 1: long list and decided that 3D printing was the best
- 30:06Speaker 1: based on the constraints or variables you were trying to
- 30:11Speaker 1: optimize for. But I'm curious, like, if you imagine a
- 30:15Speaker 1: kind of dream world, like, is everybody living in 3D
- 30:18Speaker 1: printed houses? Are there other underused construction methods that are
- 30:23Speaker 1: good in certain settings? Like, what's, you know, dream big.
- 30:26Speaker 1: What does the world look like? What do houses look like?
- 30:29Speaker 2: Maybe it's my old conservation biology roots from my university days,
- 30:32Speaker 2: but I'm, like, rather allergic to, like, monoculture in agriculture,
- 30:37Speaker 2: in ecology, and even in building. Like, part of what
- 30:41Speaker 2: gives me an allergic reaction to the way that builders
- 30:44Speaker 2: are often building today is like the lack of diversity,
- 30:46Speaker 2: the lack of aesthetic diversity, architectural diversity. And so I
- 30:50Speaker 2: would say my romantic dream is for 3D printing to
- 30:53Speaker 2: take its place alongside the other primary ways of building
- 30:59Speaker 2: that humanity currently has. And then my goal would be
- 31:02Speaker 2: among those ways of building that 3D printing would be
- 31:05Speaker 2: the fastest, most beautiful, most affordable, most resilient way of
- 31:10Speaker 2: building that And that the only reason you would go
- 31:13Speaker 2: for any other direction is just like a simple aesthetic preference.
- 31:16Speaker 2: Like I just liked the way a log cabin looks,
- 31:18Speaker 2: you know, like would be a fine reason. Um, but
- 31:22Speaker 2: really to be like the best way of building, uh,
- 31:24Speaker 2: by all of the major criterion, uh, is my goal
- 31:27Speaker 2: for this company. And I do hope to see a
- 31:30Speaker 2: world in which, uh, first like a lot, and then
- 31:34Speaker 2: maybe even eventually the majority of new construction happening, uh,
- 31:38Speaker 2: is with 3d printers. And I hope that happens in
- 31:40Speaker 2: my lifetime.
- 31:42Speaker 1: Let's talk about modular housing for just a sec, like
- 31:44Speaker 1: building houses in factories, basically, and assembling them on site. Like,
- 31:48Speaker 1: that goes back, you know, at least to Buckminster Fuller,
- 31:51Speaker 1: and you had Sears selling kit houses, what, about 100
- 31:55Speaker 1: years ago now? And... That one, at a certain level,
- 31:59Speaker 1: makes sense to me. Obviously, it has not taken off,
- 32:01Speaker 1: and there is a kind of stigma attached to modular
- 32:05Speaker 1: houses in some context. But factories are good at making
- 32:08Speaker 1: things at scale and cheaply. Like, is there a place
- 32:12Speaker 1: in the world for beautiful modular houses, or do you
- 32:14Speaker 1: think there's, like, a fatal flaw there?
- 32:15Speaker 2: Yeah, I mean, first of all, there's enough innovation that
- 32:18Speaker 2: needs to happen in housing and construction that, like, I'm
- 32:21Speaker 2: happy to see people try all kinds of experiments like
- 32:24Speaker 2: may a thousand flowers bloom kind of opportunity. But you're right.
- 32:28Speaker 2: We have tried this a number of times and I
- 32:30Speaker 2: examined it when we were starting Icon. Like I thought
- 32:32Speaker 2: very seriously about like, should this be what we do here?
- 32:36Speaker 2: If you sort of look at the long arc of
- 32:37Speaker 2: people trying to factory or build homes inside of a
- 32:41Speaker 2: factory here ends up being the problem. Number one, uh,
- 32:47Speaker 2: to really get the efficiencies of factory production. It's about
- 32:50Speaker 2: repeated tasks of the same part or system. And so
- 32:54Speaker 2: you actually have this aesthetic problem. Like it looks good
- 32:57Speaker 2: at like, hey, we could make five houses, 10 houses,
- 32:59Speaker 2: 20 houses, and these like look really cool, but you
- 33:01Speaker 2: need like a million people to want the exact same house.
- 33:05Speaker 2: And so it sort of runs into this, everybody doesn't
- 33:08Speaker 2: want the exact same house.
- 33:09Speaker 1: I mean, is there not some kind of Lego version
- 33:12Speaker 1: of that?
- 33:12Speaker 2: You still are sort of limited to your modules and
- 33:14Speaker 2: they all end up rhyming with each other enough aesthetically
- 33:17Speaker 2: that it just, I don't think I'm like conjecturing here.
- 33:20Speaker 2: Like it has not, like humans haven't wanted it. And
- 33:22Speaker 2: aesthetics has been like one of the reasons. The second
- 33:26Speaker 2: one is.
- 33:27Speaker 1: Wait, let me just say one more thing there, if
- 33:28Speaker 1: I might. I mean, I grew up in Southern California, and,
- 33:32Speaker 1: you know, it was like a small town when I
- 33:34Speaker 1: was born, and then now it's full of subdivisions. All
- 33:36Speaker 1: those subdivisions look the same to me. Like, they weren't
- 33:39Speaker 1: built in factories, but I feel like people do often
- 33:41Speaker 1: want a million of the same house.
- 33:43Speaker 2: Well, so that was first. Reason number one is they
- 33:46Speaker 2: didn't have a differentiated approach to aesthetics.
- 33:49Speaker 1: Okay.
- 33:50Speaker 2: Reason number two is this sort of capital expense problem.
- 33:54Speaker 2: because you're going to be shipping a house. It's expensive
- 33:56Speaker 2: to ship a refrigerator. It's very expensive to ship a house.
- 34:00Speaker 2: And so often all the savings you got from the automation,
- 34:03Speaker 2: you surrendered back in shipping cost, or you needed to
- 34:06Speaker 2: build a factory every 500 miles. And so there was
- 34:08Speaker 2: like an economic problem with shipping versus the expense of
- 34:12Speaker 2: building new factories closer to market, things like that. And
- 34:15Speaker 2: then the third problem is a product problem is like,
- 34:18Speaker 2: because you have to ship these houses, you end up
- 34:21Speaker 2: at some level having to optimize the house for a truck.
- 34:25Speaker 2: And houses aren't for trucks, they're for people. The product
- 34:28Speaker 2: should be optimized for people, not a road. And so
- 34:31Speaker 2: those three things put together, I think, are the three
- 34:34Speaker 2: things you would have to solve if you really wanted
- 34:36Speaker 2: a modular construction company to work. But 3D printing, in
- 34:41Speaker 2: a sense, we just kind of inverted the problem. We said, hey,
- 34:45Speaker 2: instead of shipping the house, ship the factory. Like a
- 34:49Speaker 2: 3D printer, another funny way to think about a 3D
- 34:50Speaker 2: printer is it's a bespoke housing factory. The factory shows
- 34:54Speaker 2: up on the job site because it's a lot easier
- 34:55Speaker 2: to ship a robot. And then you leave all this
- 34:59Speaker 2: design freedom, but it's automated in every way that a
- 35:02Speaker 2: factory is automated. And so maybe it's easier to ship
- 35:05Speaker 2: factories and then leave a lot of design freedom than
- 35:07Speaker 2: it is to like fix the factory and ship a house.
- 35:09Speaker 2: And so we kind of just inverted the problem because it's,
- 35:12Speaker 2: but it's sort of coming at the same thing. It's like,
- 35:14Speaker 2: we need automation here to drive down cross and increase quality.
- 35:18Speaker 1: So you're at this moment when it seems like you've
- 35:20Speaker 1: proven that the thing you're building works and that people
- 35:23Speaker 1: want to buy it, importantly, and that banks will lend
- 35:27Speaker 1: against it. What do you worry about? Like, if something's
- 35:32Speaker 1: going to go wrong for you in the next few years,
- 35:35Speaker 1: what do you think it'll be?
- 35:36Speaker 2: So far, we've been so close to everything we've done, right? Like,
- 35:40Speaker 2: we were there— Uh, we were just like close to
- 35:43Speaker 2: our problems, both literally in terms of our business model,
- 35:45Speaker 2: and then literally in terms of geographically, the market we
- 35:48Speaker 2: were working in.
- 35:48Speaker 1: Like you could just drive out there every day. Yeah.
- 35:51Speaker 2: The engineers could be there. I could be there. I'm
- 35:54Speaker 2: often on every single project, uh, that we have going
- 35:57Speaker 2: at any given time. And so we're going to have
- 35:59Speaker 2: to learn these new things. Number one of just like
- 36:01Speaker 2: the manufacturing side of manufacturing robots, but all of that
- 36:04Speaker 2: in service of like spreading this out, putting these things
- 36:06Speaker 2: into the hands of other builders, other developers, other markets.
- 36:10Speaker 2: And I'm sure we're going to have to learn some
- 36:12Speaker 2: lessons about how to support this new way of building
- 36:15Speaker 2: as it spreads out, or we can't just be at
- 36:17Speaker 2: every single project every day, or I certainly can't be
- 36:19Speaker 2: at every project. And so that's going to be like
- 36:20Speaker 2: a new thing for us. Like, There hasn't been a
- 36:24Speaker 2: single thing we've printed in the history of the company
- 36:25Speaker 2: that I haven't been there. But of course, this business
- 36:28Speaker 2: is going to have to outscale my capabilities as a human.
- 36:32Speaker 2: And so that will be a new thing that feels
- 36:34Speaker 2: like we've got some lessons to learn.
- 36:36Speaker 1: Speaking of a construction site you can't be on, when
- 36:40Speaker 1: are you going to build something on the moon?
- 36:43Speaker 2: Very funny.
- 36:44Speaker 1: Yeah.
- 36:44Speaker 2: So we hold currently the contract with NASA to develop
- 36:49Speaker 2: the lunar construction system. because we made in 2018 a
- 36:54Speaker 2: very similar pitch to NASA, but re sort of purpose
- 36:57Speaker 2: for the moon. It's like, Hey, you know, in my
- 36:59Speaker 2: master's degree, it was in space resources, specifically lunar construction.
- 37:03Speaker 2: And it was like, Hey, here's our ideas about building
- 37:06Speaker 2: on the moon. Number one, it has to be robot.
- 37:08Speaker 2: So all these ideas of like humans up there with
- 37:10Speaker 2: hammers and special space tools, like I just don't believe it.
- 37:13Speaker 2: Human space flight is four times more expensive than a
- 37:15Speaker 2: robotic mission. Like we're never going to, it's too expensive
- 37:17Speaker 2: and too dangerous. We'll never have a moon base. Number two,
- 37:20Speaker 2: You have to learn to live off the land. All
- 37:23Speaker 2: of the ideas that I could see involved bringing everything
- 37:26Speaker 2: from earth, bringing this habitat, bringing this landing pad, bringing
- 37:29Speaker 2: this reactor shield from earth. It is like $ 100, 000 a
- 37:33Speaker 2: pound to land something on the lunar surface. And if
- 37:37Speaker 2: you have to spend a billion dollars every time you
- 37:39Speaker 2: want to build a tiny house, again, we're never going
- 37:41Speaker 2: to have a moon base that way. We have to
- 37:42Speaker 2: learn to use the local things that are already there,
- 37:46Speaker 2: just like all of the other explorers from history, right?
- 37:48Speaker 2: When the Europeans first landed on this continent, the ones
- 37:51Speaker 2: that tried to bring Europe with them, they died during
- 37:53Speaker 2: the first winter. It was the ones who learned to
- 37:56Speaker 2: live off the local resources that truly flourish. And I
- 37:58Speaker 2: think that will apply to the moon as well, especially... financially.
- 38:04Speaker 2: And then number three, in the early days, versatility beat specialization.
- 38:09Speaker 2: So at the time, there were all these like, here's
- 38:11Speaker 2: a habitat system, here's a road paving system, here's a
- 38:13Speaker 2: landing pad system. Any space system you're going to develop
- 38:17Speaker 2: is going to cost between several hundred million and several
- 38:19Speaker 2: billion dollars. It's like, what we need is one multi-purpose
- 38:24Speaker 2: system that you can send up multiple units of it
- 38:27Speaker 2: that can build all major elements of lunar construction, landing pads, roadways, habitats,
- 38:32Speaker 2: reactor shields, foundations, you name it. And so robots that
- 38:36Speaker 2: are multipurpose that are designed to use local resources. So
- 38:40Speaker 2: they funded us. And that's what we've been researching and developing.
- 38:42Speaker 2: And we've passed all of our testing with flying colors.
- 38:45Speaker 2: And the next step for us is to send something
- 38:47Speaker 2: up to the lunar service and prove it on the
- 38:49Speaker 2: moon because we've done basically everything you can do to
- 38:52Speaker 2: prove it on Earth.
- 38:54Speaker 1: So is the basic idea you have some version of
- 38:57Speaker 1: your robot and then you send it to the moon
- 39:00Speaker 1: and then it uses the regolith, the right word, the
- 39:04Speaker 1: dust that's on the surface of the moon as like
- 39:06Speaker 1: the fundamental input for the building material and you 3D
- 39:10Speaker 1: print a moon base out of that?
- 39:12Speaker 2: That's exactly correct. You want to use the, good job
- 39:15Speaker 2: knowing the word regolith, but moon dust to the layperson. Yeah.
- 39:20Speaker 2: And that's it. You want to use that as your
- 39:21Speaker 2: only input. So it's not going to be a concrete.
- 39:25Speaker 2: So we use a laser-based system.
- 39:27Speaker 1: Because it's too expensive to bring water.
- 39:29Speaker 2: To the moon. And if you had a water-based concrete,
- 39:31Speaker 2: you would tear the wall apart to get the water out.
- 39:33Speaker 2: Water is so precious in space. It would be like
- 39:36Speaker 2: building out a platinum on Earth. It's like the most
- 39:38Speaker 2: precious thing you can imagine. And so you melt it
- 39:40Speaker 2: with a laser and then you cool it down so
- 39:43Speaker 2: that the molecules have time to form like a crystal
- 39:47Speaker 2: structure that is like a ceramic and much stronger.
- 39:51Speaker 1: Almost like the way you'd work with metal or something.
- 39:52Speaker 1: You turn it into sort of molten dust or something.
- 39:56Speaker 2: Yeah, so you melt it and then control the rate
- 39:57Speaker 2: of cooling.
- 39:58Speaker 1: Just glass, yeah. Have you tried that, like, in a lab?
- 40:03Speaker 1: Is that obviously going to work?
- 40:05Speaker 2: Yeah, we have our own dirty thermal vacuum chamber here
- 40:07Speaker 2: at the lab. We have done it multiple times in
- 40:09Speaker 2: vacuum at, like, every temperature range we would expect to
- 40:12Speaker 2: find on the moon. Then NASA put us through the
- 40:14Speaker 2: test in their large dirty thermal vacuum chamber called V20.
- 40:18Speaker 2: And we had a threshold goal and a stretch goal.
- 40:22Speaker 2: We exceeded our stretch goal for compressive strength and tensile
- 40:26Speaker 2: strength by 2x. And so, again, we've sort of done
- 40:30Speaker 2: everything we can do on Earth. The next step for
- 40:33Speaker 2: us is to go prove it on the moon.
- 40:35Speaker 1: I love the phrase dirty thermal vacuum chamber. I feel
- 40:38Speaker 1: like some Austin band should call themselves dirty thermal vacuum chamber.
- 40:42Speaker 2: Somebody should start a metal band called Dirty Thermal Vacuum
- 40:44Speaker 2: Chamber for sure. Yeah.
- 40:46Speaker 1: Is there any time frame for you actually, you know,
- 40:50Speaker 1: doing some kind of preliminary building on the moon or
- 40:52Speaker 1: is that still too far out?
- 40:53Speaker 2: No, we have NASA's stated goal is to begin early
- 40:57Speaker 2: demonstration construction between 2028 and 2032. So we will be
- 41:02Speaker 2: ready as early as 2028. There's a lot of other
- 41:05Speaker 2: things that have to happen for us to go like that.
- 41:07Speaker 2: Right now, we don't have a lunar lander that works.
- 41:09Speaker 2: There's no there's no transportation to the lunar surface right now.
- 41:12Speaker 2: So that has to come true. We need power communication
- 41:15Speaker 2: on the moon, etc. But we're going to be ready
- 41:17Speaker 2: as soon as 2028, and hopefully the rest of the
- 41:19Speaker 2: timelines hold.
- 41:21Speaker 1: So I just want to go back to Earth for
- 41:23Speaker 1: a minute. Like, the moon is cool, but Earth is
- 41:26Speaker 1: cooler to me. Like, if you could build lots of
- 41:29Speaker 1: houses that are beautiful and cheap on Earth, I would
- 41:31Speaker 1: take that over a moon base if I had to choose.
- 41:36Speaker 1: Is there, like, how are you doing on cost?
- 41:41Speaker 2: Yeah, so with our first-generation system, we are... Uh, 10
- 41:46Speaker 2: to 15% cheaper than conventional construction with our second generation system.
- 41:50Speaker 2: We are 40% cheaper and seven times faster than conventional construction.
- 41:55Speaker 2: And I'm glad you pose a like moon versus earth
- 41:57Speaker 2: is these things are often posited as like a one
- 42:01Speaker 2: or the other. But we're in a situation with construction
- 42:05Speaker 2: where we like have to push the frontier of what's possible.
- 42:09Speaker 2: And the moon in outer space is the double black
- 42:11Speaker 2: diamond for material efficiency, energy efficiency, autonomy, all the things
- 42:15Speaker 2: we need to do. And in fact, if you look
- 42:19Speaker 2: at our lunar printer and our second generation Titan printer,
- 42:22Speaker 2: they look a lot closer. They're the same sort of architecture.
- 42:26Speaker 2: And that's not by accident. It was because of figuring
- 42:29Speaker 2: out how to build on the moon informed the way
- 42:31Speaker 2: we build on earth. Our control software was first written
- 42:35Speaker 2: by for our lunar printer. Our mission control software that
- 42:38Speaker 2: we now use to operate all of our printer fleet
- 42:41Speaker 2: was first written for a NASA contract. And so, in fact,
- 42:45Speaker 2: there are more homeless people in housing in Austin at
- 42:49Speaker 2: lower cost because we have a space program than there
- 42:52Speaker 2: would be had we sort of kept our aperture really narrow.
- 42:55Speaker 2: Because what you really just need to do is mature
- 42:57Speaker 2: this technology as fast as possible and upgrade human capability.
- 43:02Speaker 2: And that's what space and a frontier condition have always
- 43:05Speaker 2: been good for in terms of human progress and human innovation.
- 43:08Speaker 2: And so I don't think these things are a dilemma.
- 43:10Speaker 2: I think it's a false dilemma. It's like.
- 43:13Speaker 1: Yeah, so like the analogy that comes to mind there
- 43:15Speaker 1: is chips in the 60s, right? Like Silicon Valley was
- 43:21Speaker 1: funded by NASA at the beginning, and they learned to
- 43:24Speaker 1: build chips to go on rocket ships at the beginning, right? Like,
- 43:28Speaker 1: that's the analogy that comes through.
- 43:30Speaker 2: Or you could just do a thousand of these, like sailing,
- 43:32Speaker 2: and you're like, we wouldn't, like, the reason we have
- 43:35Speaker 2: clocks is It was because sailors needed to know where
- 43:37Speaker 2: they were on.
- 43:38Speaker 1: Earth, right? Clocks without pendulums, right? Clocks that work on
- 43:41Speaker 1: a ship. That's right.
- 43:41Speaker 2: And so, like, how many human benefits have come from
- 43:46Speaker 2: being able to keep accurate time? Like, for example, and
- 43:50Speaker 2: there could have been an argument like, well, we should
- 43:52Speaker 2: just sort of stay here. Like, this is all scary
- 43:54Speaker 2: and too expensive and too many lives lost or whatever.
- 43:57Speaker 2: Maybe we should just stay on the shore. But it's
- 43:59Speaker 2: by always sort of pushing into Frontier's That these like
- 44:03Speaker 2: innovations and like step function changes have come in human
- 44:07Speaker 2: capabilities that have raised the waterline for everyone. And I
- 44:11Speaker 2: think space exploration is the same thing.
- 44:13Speaker 1: You mentioned a minute ago that there are homeless people
- 44:17Speaker 1: who have houses because of your work like. What specifically
- 44:20Speaker 1: were you referring to? Tell me about that.
- 44:21Speaker 2: So, yeah. So when I talk about homeless people in
- 44:24Speaker 2: housing in Austin, there's an organization here in town that
- 44:27Speaker 2: has repeatedly invited us back to build for them called
- 44:30Speaker 2: Community First Village. And I encourage all your listeners to
- 44:33Speaker 2: go look up Community First Village in Austin, one of
- 44:35Speaker 2: the most amazing homelessness reduction programs in all of America
- 44:41Speaker 2: in terms of rate of recidivism, lifespan after housing, the
- 44:45Speaker 2: quality and dignity of life that these people have. And
- 44:48Speaker 2: so we have built over 110 homes for them so far. First,
- 44:51Speaker 2: it was one, then it was seven, then it was
- 44:53Speaker 2: a hundred more, then it was 10 more after that. Um,
- 44:57Speaker 2: and so I expect we will continue building for them,
- 44:59Speaker 2: but our ability to manage those projects, drive costs down
- 45:03Speaker 2: on those projects, increase the quality of those projects, uh,
- 45:07Speaker 2: was accelerated because of our space program. And in fact,
- 45:11Speaker 2: the first homes that Titan, our second generation printer, will
- 45:14Speaker 2: ever build are homes for the homeless in Austin. And again,
- 45:18Speaker 2: Titan's architecture is a lot more like our space architecture
- 45:22Speaker 2: than our gantry style system. And so these things are
- 45:25Speaker 2: all connected somehow. And it's really gratifying to see, you know,
- 45:28Speaker 2: often the very poor are the last people to get
- 45:32Speaker 2: access to innovations and breakthrough technologies. But we have kept
- 45:35Speaker 2: it front and center for us that we want the
- 45:37Speaker 2: people who are suffering most from a lack of good
- 45:40Speaker 2: construction to be some of the first to receive its benefits.
- 45:45Speaker 1: We'll be back in a minute with the lightning round.
- 46:02Speaker 1: We're going to finish with a lightning round.
- 46:03Speaker 2: Yes.
- 46:05Speaker 1: Is it true that you got into the housing business
- 46:07Speaker 1: because a bishop told you that you should?
- 46:09Speaker 2: The short version is I was almost a priest, had
- 46:12Speaker 2: already sort of been accepted to go to seminary, and
- 46:16Speaker 2: had this opportunity to go work and to start a
- 46:18Speaker 2: business definitively doing sustainable construction, sustainable housing, and went to
- 46:23Speaker 2: the bishop and was like, what should I do? Should
- 46:26Speaker 2: I go to seminary? Should I pursue this sustainable housing opportunity?
- 46:29Speaker 2: So we went and prayed in the cathedral. We went
- 46:31Speaker 2: to lunch, went back to his office, talked more. And
- 46:33Speaker 2: after he had kind of heard me out, he said,
- 46:35Speaker 2: I think you should pursue this housing thing. Like, when
- 46:38Speaker 2: I hear you talk about it, I can just tell
- 46:41Speaker 2: there's like a fire in your belly. So, like, go
- 46:44Speaker 2: for it. And if it doesn't work out, the church
- 46:46Speaker 2: hopefully will still be here. But pursue this. Like, this
- 46:49Speaker 2: is your vocation.
- 46:50Speaker 1: And what did you think when he said that?
- 46:53Speaker 2: It felt correct. It felt correct. Like, I left happy
- 46:56Speaker 2: and felt a sense of, like, purpose. you know, a
- 46:59Speaker 2: thing that was like rumbling around in like my heart
- 47:02Speaker 2: and soul had been validated. And now I sort of
- 47:04Speaker 2: felt completely free to go pursue it.
- 47:07Speaker 1: What's your favorite Bible verse?
- 47:09Speaker 2: Psalm 126 in the Orthodox Bible, the opening verse of
- 47:13Speaker 2: that is like, unless the Lord builds the house, those
- 47:16Speaker 2: who labor, labor in vain. And given my vocation to build,
- 47:22Speaker 2: specifically to build houses, a reminder of that Unless we
- 47:25Speaker 2: are cooperating with the work of God, that our work
- 47:28Speaker 2: is likely to be serving ego or dark forces or
- 47:32Speaker 2: these kind of things. And to remember to do our
- 47:34Speaker 2: work in service first to God, but then in service
- 47:37Speaker 2: to the world around us. So that would be the one.
- 47:40Speaker 1: Say it again.
- 47:41Speaker 2: Unless the Lord builds the house, those who build it
- 47:45Speaker 2: labor in vain.
- 47:47Speaker 1: Very good. What other domains would benefit from 3D printing
- 47:51Speaker 1: besides housing?
- 47:52Speaker 2: So 3D printing as a technology, I think got off
- 47:54Speaker 2: on the wrong foot. 3D printing is going to be
- 47:57Speaker 2: best when things are slow, expensive, and bespoke. When two
- 48:03Speaker 2: or all three of those things are true, that's where
- 48:06Speaker 2: 3D printing is going to be very good. In the
- 48:08Speaker 2: early days, they were using it to do things that
- 48:10Speaker 2: were already cheap, already mass produced, and all the same.
- 48:13Speaker 2: So people were like 3D printing coffee cups and 3D
- 48:15Speaker 2: printing spoons and these kinds of like, that's already cheap
- 48:17Speaker 2: and fine. But things like aerospace parts, Dental implants, sort
- 48:22Speaker 2: of like medical grade, kind of very custom medical prosthetics,
- 48:26Speaker 2: things like that. Housing would be another example. It is
- 48:28Speaker 2: slow and expensive, and it wants to be bespoke. And
- 48:31Speaker 2: so anything that is slow, expensive, and bespoke is going
- 48:34Speaker 2: to be the right kind of use case for 3D printing.
- 48:37Speaker 1: If you could 3D print any building, what would it be?
- 48:42Speaker 2: I want to 3D print my own house is the next.
- 48:44Speaker 2: My kids have been asking me, Dad, when are we
- 48:45Speaker 2: going to live in a 3D printed house? And I
- 48:47Speaker 2: think this is the year. So that's what I'm really
- 48:48Speaker 2: excited about right now is printing my own house.
- 48:51Speaker 1: Why don't you live in a 3D printed house? Like,
- 48:53Speaker 1: I feel like you got to live in a 3D
- 48:55Speaker 1: printed house.
- 48:55Speaker 2: Yeah, I do have to live in a 3D printed house.
- 48:56Speaker 2: So far, it's just been like all the, as soon as,
- 48:58Speaker 2: you know, all the printers were just as busy as
- 48:59Speaker 2: we could keep them. And it felt selfish to pull
- 49:01Speaker 2: a printer off of a project for a customer to
- 49:04Speaker 2: build my own house. But it is definitely time and
- 49:05Speaker 2: I'm pretty excited about it.
- 49:07Speaker 1: You have any particular dreams for your own 3D printed house?
- 49:10Speaker 1: You could have like a little round room or something?
- 49:12Speaker 2: Yeah, I think what I will be able to do
- 49:14Speaker 2: that others would not is like really push the boundaries
- 49:16Speaker 2: of what's possible in 3D printing and really show out
- 49:19Speaker 2: at the limit in a really, hopefully a rather radical
- 49:23Speaker 2: way what a 3D printed building can be.
- 49:26Speaker 1: What is an example of a thing you're going to
- 49:28Speaker 1: do to that end?
- 49:29Speaker 2: Well, maybe what I'll say is like, I do have
- 49:31Speaker 2: some sketches and mood boards and things like this for
- 49:33Speaker 2: the home design. And like, I don't think anyone will
- 49:36Speaker 2: have ever seen a house like this. And so it's
- 49:38Speaker 2: like very difficult, but you should be imagining full enclosures, right? Arches, domes, vaults.
- 49:43Speaker 2: So now you're not just printing the walls, you're printing
- 49:45Speaker 2: the foundation, the wall system, the full roof enclosure. And
- 49:49Speaker 2: it's going to be a profoundly new approach to architecture
- 49:53Speaker 2: and housing design. And I think people will find it
- 49:55Speaker 2: incredibly beautiful, but unlike anything they've ever seen.
- 49:58Speaker 1: I hope your kids like it.
- 49:59Speaker 2: Yeah, no, my daughter is actually very leaned in on
- 50:02Speaker 2: the design. So she's like kind of my co-designer.
- 50:11Speaker 1: Jason Ballard is the co-founder and CEO of iConn. Today's
- 50:16Speaker 1: show was produced by Gabriel Hunter Chang. It was engineered
- 50:19Speaker 1: by Sarah Bruguere. And our showrunner and editor is Jake Harper.
- 50:24Speaker 1: I'm Jacob Goldstein, and we'll be back next week with
- 50:26Speaker 1: another episode of What's Your Problem?