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5 Essential Lessons in Franchising with Paul Samson | Franchise GPS | Ep. 11

In this episode of Chicago Sam's Franchise GPS, host Sam Stanovich and guest co-host Justin Egan travel down to Tampa, Florida to sit down with Paul Samson, founder of The Franchise Edge. With over 30 years of experience as a franchisor, franchisee, and independent operator, Paul shares five essential lessons learned from guiding more than 300 brands through expansion, financial modeling, and store-level execution.

From running the "bubble test" on unit economics and navigating realistic buildout timelines to avoiding the dangerous "shotgun approach" to territory growth, this episode offers a…

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