Alana Picov: Every Problem Is Mine Now
The night before Good Greed's launch party, Alana Picov tasted the first production run. It was too sour, and the cherry flavour came out wet and sticky.
Her parents had flights booked. Friends were flying in from Toronto and London, and 125 people were on the guest list. The candy was supposed to hit the shelves at Pop Up Grocer the next morning.
Two years earlier, Alana was at the top of the Salesforce leaderboard in London. She refreshed it every morning and couldn't work out why she was still unhappy. She left, moved to New York with two suitcases, and carried them up five floors to a…
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