Latest / Wedding Pros who are ready to grow - with Becca Pountney / Lessons learnt running Wed Pros Live

Transcript

Lessons learnt running Wed Pros Live · Wedding Pros who are ready to grow - with Becca Pountney

• 0:55
  Can
• 0:55
  you
• 0:55
  believe
• 0:55
  it's
• 0:56
  already
• 0:56
  been
• 0:56
  three
• 0:56
  weeks
• 0:57
  since
• 0:57
  Wed
• 0:57
  Pros
• 0:58
  Live
• 0:58
  and
• 0:58
  I
• 0:58
  am
• 0:59
  now
• 0:59
  definitely
• 0:59
  on
• 1:00
  the
• 1:00
  post
• 1:00
  conference
• 1:00
  comedown.
• 1:01
  As
• 1:01
  you
• 1:01
  can
• 1:01
  imagine,
• 1:02
  putting
• 1:02
  on
• 1:02
  an
• 1:02
  event
• 1:02
  of
• 1:03
  that
• 1:03
  scale
• 1:03
  is
• 1:04
  definitely
• 1:04
  not
• 1:04
  for
• 1:04
  the
• 1:05
  faint
• 1:05
  hearted.
• 1:06
  So
• 1:06
  right
• 1:06
  now
• 1:07
  in
• 1:07
  today's
• 1:07
  episode
• 1:07
  I'm
• 1:08
  going
• 1:08
  to
• 1:08
  be
• 1:08
  reflecting
• 1:09
  on
• 1:09
  what
• 1:09
  happened
• 1:09
  at
• 1:09
  Wed
• 1:10
  Pros
• 1:10
  Live
• 1:10
  and
• 1:11
  see
• 1:11
  what
• 1:11
  lessons
• 1:11
  I've
• 1:12
  learned
• 1:12
  along
• 1:12
  the
• 1:12
  way.
• 1:13
  I'm
• 1:14
  Becca
• 1:14
  Poutney,
• 1:14
  wedding
• 1:15
  business
• 1:15
  marketing
• 1:15
  expert,
• 1:16
  speaker
• 1:16
  and
• 1:16
  blogger
• 1:17
  and
• 1:17
  you're
• 1:17
  listening
• 1:18
  to
• 1:18
  the
• 1:18
  Wedding
• 1:18
  Pros
• 1:19
  who
• 1:19
  Are
• 1:19
  Ready
• 1:19
  to
• 1:19
  Grow
• 1:19
  podcast.
• 1:21
  I'm
• 1:21
  here
• 1:21
  to
• 1:21
  share
• 1:22
  with
• 1:22
  you
• 1:22
  actionable
• 1:22
  tips,
• 1:23
  strategies
• 1:24
  and
• 1:24
  real
• 1:24
  life
• 1:24
  examples
• 1:25
  to
• 1:25
  help
• 1:25
  you
• 1:26
  take
• 1:26
  your
• 1:26
  wedding
• 1:26
  business
• 1:26
  to
• 1:27
  the
• 1:27
  next
• 1:27
  level.
• 1:28
  If
• 1:28
  you
• 1:28
  are
• 1:28
  an
• 1:29
  ambitious
• 1:29
  wedding
• 1:29
  business
• 1:30
  owner
• 1:30
  that
• 1:30
  wants
• 1:31
  to
• 1:31
  take
• 1:31
  your
• 1:31
  passion
• 1:32
  and
• 1:32
  use
• 1:32
  it
• 1:32
  to
• 1:32
  build
• 1:32
  a
• 1:33
  profitable,
• 1:33
  sustainable
• 1:34
  business
• 1:34
  doing
• 1:35
  what
• 1:35
  you
• 1:35
  love,
• 1:35
  then
• 1:36
  you're
• 1:36
  in
• 1:36
  the
• 1:36
  right
• 1:36
  place.
• 1:37
  Let's
• 1:37
  get
• 1:37
  going
• 1:38
  with
• 1:38
  today's
• 0:43
  episode.
• 1:39
  Wed
• 1:39
  Pros
• 1:39
  Live
• 1:40
  happened
• 1:40
  at
• 1:41
  the
• 1:41
  end
• 1:41
  of
• 1:41
  March
• 1:41
  in
• 1:42
  both
• 1:42
  London
• 1:43
  and
• 1:43
  in
• 1:43
  Ireland
• 1:44
  and
• 1:45
  as
• 1:45
  I
• 1:45
  look
• 1:45
  back
• 1:46
  my
• 1:46
  first
• 1:46
  thought
• 1:47
  is
• 1:47
  definitely
• 1:48
  wow.
• 1:48
  I
• 1:49
  I
• 1:49
  did
• 1:49
  it
• 1:50
  for
• 1:50
  years
• 1:51
  and
• 1:51
  some
• 1:51
  people
• 1:51
  know
• 1:52
  this
• 1:52
  goes
• 1:52
  back
• 1:52
  years
• 1:52
  I've
• 1:53
  been
• 1:53
  saying
• 1:53
  that
• 1:53
  I
• 1:53
  want
• 1:54
  to
• 1:54
  see
• 1:54
  a
• 1:54
  more
• 1:54
  high
• 1:54
  energy
• 1:55
  conference
• 1:55
  here
• 1:56
  in
• 1:56
  the
• 1:56
  uk,
• 1:56
  that
• 1:56
  I
• 1:56
  think
• 1:56
  there's
• 1:57
  room
• 1:57
  in
• 1:57
  the
• 1:57
  market
• 1:57
  for
• 1:58
  more
• 1:58
  wedding
• 1:58
  industry
• 1:58
  events
• 1:59
  and
• 1:59
  conferences
• 2:00
  that
• 2:00
  are
• 2:00
  more
• 2:01
  like
• 2:01
  some
• 2:01
  of
• 2:01
  the
• 2:01
  events
• 2:01
  I
• 2:02
  go
• 2:02
  to
• 2:02
  internationally
• 2:03
  and
• 2:03
  I've
• 2:04
  been
• 2:04
  hoping
• 2:04
  someone
• 2:04
  else
• 2:05
  was
• 2:05
  going
• 2:05
  to
• 2:05
  do
• 2:05
  it.
• 2:05
  And
• 2:06
  then
• 2:06
  this
• 2:06
  time
• 2:07
  last
• 2:07
  year
• 2:07
  I
• 2:07
  announced
• 2:07
  that
• 2:08
  you
• 2:08
  know
• 2:08
  what,
• 2:08
  I'm
• 2:09
  just
• 2:09
  going
• 2:09
  to
• 2:09
  do
• 2:09
  it
• 2:09
  myself.
• 2:10
  And
• 2:10
  although
• 2:11
  I
• 2:11
  could
• 2:11
  picture
• 2:12
  very
• 2:12
  clearly
• 2:12
  what
• 2:12
  I
• 2:13
  wanted
• 2:13
  that
• 2:13
  event
• 2:13
  to
• 2:13
  look
• 2:14
  like,
• 2:14
  it
• 2:14
  was
• 2:14
  really
• 2:15
  difficult
• 2:15
  to
• 2:16
  market
• 2:16
  it
• 2:16
  to
• 2:17
  all
• 2:17
  of
• 2:17
  you
• 2:17
  because
• 2:18
  for
• 2:18
  me
• 2:18
  to
• 2:18
  say
• 2:18
  yeah,
• 2:19
  it's
• 2:19
  going
• 2:19
  to
• 2:19
  be
• 2:19
  a
• 2:19
  new
• 2:19
  style
• 2:20
  Becca
• 2:20
  Vibe
• 2:21
  event,
• 2:21
  it's
• 2:22
  quite
• 2:22
  difficult
• 2:22
  to
• 2:22
  put
• 2:22
  your
• 2:23
  finger
• 2:23
  on
• 2:23
  what
• 2:23
  that
• 2:23
  actually
• 2:24
  means
• 2:24
  now
• 2:25
  having
• 2:25
  experienced
• 2:25
  the
• 2:25
  event
• 2:26
  in
• 2:26
  both
• 2:26
  Ireland
• 2:27
  and
• 2:27
  in
• 2:27
  London
• 2:28
  for
• 2:28
  those
• 2:28
  that
• 2:28
  came,
• 2:29
  I
• 2:29
  hope
• 2:29
  you
• 2:29
  now
• 2:30
  kind
• 2:30
  of
• 2:30
  get
• 2:30
  a
• 2:30
  vibe
• 2:31
  for
• 2:31
  what
• 2:31
  I
• 2:31
  meant
• 2:31
  when
• 2:31
  I
• 2:32
  said
• 2:32
  I'm
• 2:32
  going
• 2:32
  to
• 2:32
  bring
• 2:32
  some
• 2:32
  Becca
• 2:33
  energy
• 2:33
  to
• 2:33
  the
• 2:34
  event.
• 2:34
  I
• 2:35
  think
• 2:35
  traditionally
• 2:36
  we
• 2:36
  feel
• 2:36
  like
• 2:36
  conferences
• 2:37
  can
• 2:37
  be
• 2:37
  a
• 2:37
  bit
• 2:37
  stuffy,
• 2:38
  a
• 2:38
  bit
• 2:38
  boring
• 2:39
  and
• 2:39
  actually
• 2:40
  they
• 2:40
  don't
• 2:40
  have
• 2:40
  to
• 2:41
  be.
• 2:41
  Some
• 2:41
  of
• 2:41
  the
• 2:42
  events
• 2:42
  I
• 2:42
  go
• 2:42
  and
• 2:42
  speak
• 2:42
  at,
• 2:43
  you
• 2:43
  know,
• 2:43
  I
• 2:43
  love
• 2:43
  Wedding
• 2:44
  NBA
• 2:44
  out
• 2:44
  in
• 2:44
  Las
• 2:44
  Vegas.
• 2:45
  I
• 2:45
  come
• 2:45
  away
• 2:45
  from
• 2:46
  there
• 2:46
  feeling
• 2:46
  so
• 2:46
  re
• 2:47
  energized.
• 2:47
  That
• 2:48
  energy
• 2:48
  lasts
• 2:48
  me
• 2:48
  through
• 2:49
  almost
• 2:49
  the
• 2:49
  whole
• 2:49
  year
• 2:49
  until
• 2:50
  the
• 2:50
  next
• 2:50
  event
• 2:51
  and
• 2:51
  that
• 2:51
  was
• 2:51
  what
• 2:52
  I
• 2:52
  wanted
• 2:52
  to
• 2:52
  produce.
• 2:53
  And
• 2:53
  I
• 2:53
  hope
• 2:53
  if
• 2:53
  you're
• 2:53
  listening
• 2:54
  to
• 2:54
  this
• 2:54
  as
• 2:55
  I
• 2:55
  go
• 2:55
  through
• 2:55
  some
• 2:55
  of
• 2:56
  my
• 2:56
  learnings
• 2:56
  that
• 2:57
  one
• 2:57
  of
• 2:57
  the
• 2:57
  things
• 2:57
  you
• 2:57
  take
• 2:57
  away
• 2:58
  is
• 2:58
  that
• 2:58
  you
• 2:59
  still
• 2:59
  are
• 2:59
  living
• 2:59
  off
• 3:00
  some
• 3:00
  of
• 3:00
  that
• 3:00
  energy
• 3:01
  from
• 3:01
  that
• 3:01
  day
• 3:01
  and
• 3:02
  implementing
• 3:02
  the
• 3:02
  stuff
• 3:03
  you
• 3:03
  learn
• 3:03
  that
• 3:03
  will
• 3:04
  carry
• 3:04
  through
• 3:04
  to
• 3:04
  the
• 3:05
  next
• 3:05
  event
• 3:05
  you
• 3:05
  go
• 3:05
  to.
• 3:05
  And
• 3:06
  then
• 3:06
  back
• 3:06
  to
• 3:06
  Wedpros
• 3:07
  Live
• 3:07
  in
• 3:07
  March
• 3:08
  2027.
• 3:09
  So
• 3:09
  as
• 3:10
  I
• 3:10
  look
• 3:10
  with
• 3:10
  immense
• 3:11
  pride
• 3:11
  at
• 3:12
  this
• 3:12
  event,
• 3:13
  it
• 3:13
  was
• 3:13
  no
• 3:13
  small
• 3:14
  feat
• 3:14
  and
• 3:14
  there's
• 3:15
  lots
• 3:15
  of
• 3:15
  lessons
• 3:15
  learned,
• 3:16
  but
• 3:17
  my
• 3:17
  overriding
• 3:18
  feeling
• 3:18
  is
• 3:19
  I
• 3:19
  did
• 3:19
  it.
• 3:20
  And
• 3:20
  so
• 3:20
  the
• 3:20
  first
• 3:20
  encouragement
• 3:21
  for
• 3:21
  you
• 3:21
  today
• 3:22
  is
• 3:22
  when
• 3:22
  you
• 3:22
  have
• 3:22
  these
• 3:23
  ideas,
• 3:23
  yes,
• 3:23
  it
• 3:24
  may
• 3:24
  take
• 3:24
  months,
• 3:24
  it
• 3:24
  may
• 3:24
  take
• 3:25
  years
• 3:25
  to
• 3:25
  bring
• 3:25
  them
• 3:25
  to
• 3:26
  life,
• 3:26
  but
• 3:26
  don't
• 3:27
  lose
• 3:27
  thought,
• 3:28
  don't
• 3:28
  lose
• 3:28
  hope
• 3:28
  on
• 3:29
  those
• 3:29
  ideas.
• 3:30
  Sometimes
• 3:30
  you
• 3:30
  just
• 3:31
  gotta
• 3:31
  do
• 3:31
  it.
• 3:32
  Now,
• 3:32
  one
• 3:32
  of
• 3:32
  the
• 3:32
  ways
• 3:32
  I
• 3:33
  do
• 3:33
  my
• 3:33
  business
• 3:33
  is
• 3:34
  probably
• 3:34
  with
• 3:34
  a
• 3:34
  bit
• 3:34
  of
• 3:35
  naivety
• 3:35
  because
• 3:35
  if
• 3:35
  I
• 3:36
  look
• 3:36
  too
• 3:36
  much
• 3:36
  into
• 3:36
  something,
• 3:37
  sometimes
• 3:37
  I
• 3:38
  talk
• 3:38
  myself
• 3:38
  out
• 3:38
  of
• 3:38
  doing
• 3:39
  it.
• 3:39
  And
• 3:39
  so
• 3:40
  when
• 3:40
  I
• 3:40
  am
• 3:40
  going
• 3:40
  to
• 3:40
  do
• 3:41
  something,
• 3:41
  I
• 3:41
  do
• 3:42
  it
• 3:42
  full
• 3:42
  force.
• 3:43
  I
• 3:43
  either
• 3:43
  don't
• 3:43
  do
• 3:44
  it
• 3:44
  all
• 3:44
  or
• 3:44
  I
• 3:44
  do
• 3:45
  it
• 3:45
  at
• 3:45
  100
• 3:45
  miles
• 3:46
  an
• 3:46
  hour.
• 3:46
  A
• 3:46
  bit
• 3:46
  like
• 3:46
  writing
• 3:47
  my
• 3:47
  book,
• 3:47
  launching
• 3:48
  this
• 3:48
  podcast,
• 3:48
  winning
• 3:49
  the
• 3:49
  podcast
• 3:49
  award,
• 3:49
  and
• 3:50
  now
• 3:50
  launching
• 3:50
  where
• 3:51
  Pros
• 3:51
  Live.
• 3:52
  And
• 3:52
  sometimes
• 3:53
  that's
• 3:53
  the
• 3:53
  best
• 3:54
  way
• 3:54
  to
• 3:54
  do
• 3:54
  it.
• 3:54
  You
• 3:54
  gotta
• 3:55
  launch
• 3:55
  it
• 3:55
  with
• 3:55
  confidence
• 3:56
  and
• 3:56
  then
• 3:56
  take
• 3:56
  people
• 3:57
  on
• 3:57
  that
• 3:57
  journey
• 3:57
  with
• 3:58
  you,
• 3:58
  otherwise
• 3:59
  you'll
• 3:59
  talk
• 3:59
  yourself
• 4:00
  out
• 4:00
  of
• 4:00
  it.
• 4:00
  Now,
• 4:00
  if
• 4:00
  I
• 4:00
  really
• 4:01
  thought
• 4:01
  about
• 4:01
  the
• 4:02
  amount
• 4:02
  of
• 4:02
  effort,
• 4:02
  the
• 4:03
  amount
• 4:03
  of
• 4:03
  stress,
• 4:03
  the
• 4:04
  amount
• 4:04
  of
• 4:04
  logistics,
• 4:05
  the
• 4:05
  amount
• 4:05
  of
• 4:06
  money
• 4:06
  involved
• 4:07
  in
• 4:07
  putting
• 4:07
  on
• 4:08
  a
• 4:08
  conference
• 4:08
  in
• 4:08
  central
• 4:08
  London,
• 4:09
  I
• 4:10
  probably
• 4:10
  wouldn't
• 4:10
  have
• 4:10
  actually
• 4:11
  done
• 4:11
  it.
• 4:12
  However
• 4:13
  I've
• 4:13
  done
• 4:13
  it
• 4:13
  and
• 4:14
  as
• 4:14
  we
• 4:14
  say,
• 4:14
  done
• 4:15
  is
• 4:15
  better
• 4:15
  than
• 4:15
  perfect.
• 4:15
  And
• 4:15
  I
• 4:16
  threw
• 4:16
  everything
• 4:16
  behind
• 4:16
  it.
• 4:17
  And
• 4:17
  sometimes
• 4:18
  that's
• 4:18
  the
• 4:18
  best
• 4:18
  way
• 4:18
  because
• 4:19
  now
• 4:19
  we've
• 4:19
  got
• 4:19
  an
• 4:19
  amazing
• 4:20
  basis
• 4:20
  to
• 4:20
  build
• 4:20
  on
• 4:21
  and
• 4:21
  we
• 4:21
  can
• 4:21
  make
• 4:21
  those
• 4:22
  improvements
• 4:22
  along
• 4:23
  the
• 4:23
  way.
• 4:23
  So
• 4:23
  my
• 4:24
  first
• 4:24
  learning
• 4:24
  from
• 4:24
  WED
• 4:25
  Pros
• 4:25
  Live
• 4:25
  is
• 4:25
  if
• 4:26
  you've
• 4:26
  got
• 4:26
  an
• 4:26
  idea,
• 4:27
  if
• 4:27
  you've
• 4:27
  got
• 4:27
  something
• 4:27
  you
• 4:27
  want
• 4:28
  to
• 4:28
  do,
• 4:28
  if
• 4:28
  you
• 4:28
  want
• 4:28
  to
• 4:28
  change
• 4:28
  the
• 4:29
  way
• 4:29
  something
• 4:29
  works,
• 4:30
  if
• 4:30
  you
• 4:30
  want
• 4:30
  to
• 4:30
  bring
• 4:30
  your
• 4:31
  own
• 4:31
  personality
• 4:31
  to
• 4:32
  something,
• 4:32
  then
• 4:33
  just
• 4:33
  do
• 4:34
  it.
• 4:34
  There
• 4:34
  is
• 4:34
  space
• 4:35
  for
• 4:35
  everyone.
• 4:36
  I
• 4:36
  don't
• 4:36
  think
• 4:37
  we
• 4:37
  can
• 4:37
  ever
• 4:37
  have
• 4:37
  too
• 4:37
  many
• 4:38
  wedding
• 4:38
  industry
• 4:38
  events
• 4:39
  or
• 4:39
  too
• 4:39
  many
• 4:39
  different
• 4:40
  kinds
• 4:40
  of
• 4:40
  photographers
• 4:41
  or
• 4:41
  videographers,
• 4:42
  because
• 4:42
  what
• 4:42
  differentiates
• 4:43
  that
• 4:43
  is
• 4:43
  the
• 4:44
  people
• 4:44
  who
• 4:44
  are
• 4:44
  running
• 4:44
  it.
• 4:45
  One
• 4:45
  of
• 4:45
  my
• 4:46
  heart
• 4:46
  reasons
• 4:47
  for
• 4:47
  doing
• 4:47
  WED
• 4:47
  Pros
• 4:47
  Live
• 4:48
  as
• 4:48
  well
• 4:48
  is
• 4:48
  because
• 4:49
  I
• 4:49
  wanted
• 4:49
  to
• 4:49
  create
• 4:49
  an
• 4:49
  inclusive
• 4:50
  space.
• 4:50
  A
• 4:51
  space
• 4:51
  that
• 4:51
  was
• 4:51
  for
• 4:51
  people
• 4:51
  starting
• 4:52
  out
• 4:52
  in
• 4:52
  the
• 4:52
  industry
• 4:53
  as
• 4:53
  well
• 4:53
  as
• 4:53
  those
• 4:53
  who
• 4:54
  are
• 4:54
  very
• 4:54
  established,
• 4:55
  for
• 4:55
  people
• 4:55
  working
• 4:55
  in
• 4:56
  DI
• 4:56
  weddings
• 4:57
  as
• 4:57
  well
• 4:57
  as
• 4:57
  those
• 4:58
  people
• 4:58
  working
• 4:58
  in
• 4:58
  high
• 4:59
  end
• 4:59
  luxury
• 4:59
  weddings,
• 5:00
  because
• 5:00
  there's
• 5:00
  events
• 5:01
  that
• 5:01
  exist
• 5:01
  for
• 5:01
  those
• 5:02
  different
• 5:02
  parts
• 5:02
  of
• 5:02
  the
• 5:02
  market.
• 5:03
  But
• 5:03
  actually,
• 5:03
  how
• 5:04
  much
• 5:04
  more
• 5:04
  rich
• 5:04
  and
• 5:05
  fulfilling
• 5:05
  is
• 5:06
  it
• 5:06
  when
• 5:06
  we
• 5:06
  bring
• 5:07
  those
• 5:07
  People
• 5:07
  together
• 5:07
  and
• 5:08
  there's
• 5:08
  more
• 5:08
  work
• 5:08
  for
• 5:09
  me
• 5:09
  to
• 5:09
  do.
• 5:09
  I'd
• 5:09
  love
• 5:10
  to
• 5:10
  see
• 5:10
  even
• 5:10
  more
• 5:10
  diversity
• 5:11
  in
• 5:12
  future
• 5:12
  years,
• 5:13
  but
• 5:13
  is
• 5:13
  a
• 5:13
  starting
• 5:14
  point
• 5:14
  to
• 5:14
  create
• 5:15
  a
• 5:15
  space
• 5:15
  which
• 5:16
  is
• 5:16
  full
• 5:16
  of
• 5:16
  different
• 5:17
  people,
• 5:17
  people
• 5:17
  who
• 5:17
  are
• 5:18
  full
• 5:18
  time
• 5:18
  managers
• 5:19
  in
• 5:19
  employment
• 5:20
  in
• 5:20
  a
• 5:21
  venue,
• 5:21
  through
• 5:21
  to
• 5:22
  people
• 5:22
  who
• 5:22
  are
• 5:22
  parents
• 5:23
  full
• 5:23
  time
• 5:23
  and
• 5:24
  have
• 5:24
  a
• 5:24
  small
• 5:24
  wedding
• 5:24
  business
• 5:25
  on
• 5:25
  the
• 5:25
  side.
• 5:25
  Everyone
• 5:26
  has
• 5:26
  equal
• 5:26
  value
• 5:27
  and
• 5:27
  everyone
• 5:27
  deserves
• 5:28
  to
• 5:28
  be
• 5:28
  in
• 5:28
  that
• 5:28
  room.
• 5:29
  And
• 5:29
  I
• 5:29
  love
• 5:29
  that
• 5:30
  that's
• 5:30
  what
• 5:30
  we
• 5:30
  created.
• 5:31
  And
• 5:31
  the
• 5:31
  other
• 5:32
  ethos
• 5:32
  behind
• 5:32
  it
• 5:32
  that
• 5:33
  I
• 5:33
  wanted
• 5:33
  to
• 5:33
  get
• 5:33
  through,
• 5:33
  and
• 5:34
  I
• 5:34
  hope
• 5:34
  this
• 5:34
  shone
• 5:34
  through,
• 5:35
  is
• 5:35
  that
• 5:36
  owning
• 5:36
  a
• 5:36
  wedding
• 5:36
  business
• 5:37
  has
• 5:37
  many
• 5:38
  different
• 5:38
  factors
• 5:39
  to
• 5:39
  it
• 5:39
  and
• 5:39
  everyone's
• 5:40
  there
• 5:40
  for
• 5:40
  different
• 5:40
  reasons.
• 5:40
  For
• 5:41
  some
• 5:41
  people,
• 5:41
  it's
• 5:41
  their
• 5:41
  full
• 5:41
  time
• 5:42
  job.
• 5:42
  For
• 5:42
  some
• 5:43
  people,
• 5:43
  they
• 5:43
  want
• 5:44
  to
• 5:45
  like
• 5:45
  grow
• 5:45
  my
• 5:45
  business,
• 5:45
  make
• 5:46
  six
• 5:46
  figures.
• 5:46
  And
• 5:47
  there
• 5:47
  can
• 5:47
  be
• 5:47
  a
• 5:47
  lot
• 5:47
  of
• 5:47
  emphasis
• 5:48
  on
• 5:48
  that,
• 5:48
  but
• 5:49
  actually
• 5:49
  there's
• 5:49
  a
• 5:49
  huge
• 5:50
  gap
• 5:50
  for
• 5:50
  people
• 5:50
  that
• 5:51
  are
• 5:51
  closer
• 5:51
  to
• 5:51
  me
• 5:52
  really
• 5:52
  and
• 5:52
  that,
• 5:52
  yeah,
• 5:53
  I
• 5:53
  want
• 5:53
  a
• 5:53
  business,
• 5:53
  yes,
• 5:54
  I
• 5:54
  want
• 5:54
  it
• 5:54
  to
• 5:54
  be
• 5:54
  successful,
• 5:55
  yes,
• 5:55
  I
• 5:55
  want
• 5:55
  to
• 5:55
  do
• 5:56
  well.
• 5:56
  But
• 5:56
  actually
• 5:56
  there's
• 5:57
  a
• 5:57
  lot
• 5:57
  more
• 5:57
  important
• 5:57
  things
• 5:58
  in
• 5:58
  my
• 5:58
  life,
• 5:58
  like
• 5:59
  making
• 5:59
  sure
• 5:59
  it
• 5:59
  fits
• 5:59
  around
• 5:59
  my
• 6:00
  family,
• 6:00
  making
• 6:01
  sure
• 6:01
  I
• 6:01
  lead
• 6:01
  with
• 6:01
  the
• 6:02
  values
• 6:02
  rather
• 6:03
  than
• 6:03
  just
• 6:03
  constantly
• 6:04
  saying,
• 6:04
  here's
• 6:04
  how
• 6:04
  you
• 6:04
  make
• 6:05
  more
• 6:05
  money.
• 6:05
  And
• 6:06
  so
• 6:06
  for
• 6:06
  me,
• 6:06
  I
• 6:06
  wanted
• 6:07
  it
• 6:07
  to
• 6:07
  be
• 6:07
  the
• 6:07
  whole
• 6:07
  package.
• 6:08
  I
• 6:08
  wanted
• 6:08
  it
• 6:09
  to
• 6:09
  be
• 6:09
  as
• 6:09
  inclusive
• 6:10
  as
• 6:10
  possible,
• 6:10
  but
• 6:11
  also
• 6:11
  to
• 6:11
  look
• 6:11
  at
• 6:11
  our
• 6:12
  industry
• 6:12
  and
• 6:12
  our
• 6:12
  job
• 6:12
  roles
• 6:13
  in
• 6:13
  a
• 6:13
  more
• 6:13
  holistic
• 6:14
  way
• 6:14
  rather
• 6:15
  than
• 6:15
  feeling
• 6:15
  like
• 6:15
  it's
• 6:16
  just
• 6:16
  about
• 6:16
  about
• 6:17
  making
• 6:17
  more
• 6:17
  money
• 6:18
  all
• 6:18
  of
• 6:18
  the
• 6:18
  time.
• 6:19
  So
• 6:19
  I
• 6:20
  did
• 6:20
  it.
• 6:20
  I
• 6:20
  bought
• 6:21
  my
• 6:21
  ethos.
• 6:21
  I
• 6:21
  was
• 6:22
  100%,
• 6:22
  unapologetically
• 6:23
  myself,
• 6:24
  which
• 6:24
  I
• 6:24
  encourage
• 6:25
  you
• 6:25
  to
• 6:25
  be.
• 6:25
  And
• 6:26
  it's
• 6:26
  like,
• 6:26
  get
• 6:27
  on
• 6:27
  board
• 6:27
  with
• 6:27
  it.
• 6:27
  Or
• 6:28
  if
• 6:28
  you
• 6:28
  don't
• 6:28
  like
• 6:28
  that,
• 6:29
  it's
• 6:29
  not
• 6:29
  your
• 6:30
  event.
• 6:30
  But
• 6:31
  the
• 6:31
  people
• 6:31
  that
• 6:31
  got
• 6:31
  it
• 6:32
  loved
• 6:32
  it.
• 6:32
  And
• 6:33
  that
• 6:33
  shines
• 6:33
  through
• 6:34
  in
• 6:34
  the
• 6:34
  feedback.
• 6:34
  Okay,
• 6:35
  second
• 6:35
  lesson.
• 6:36
  If
• 6:36
  you
• 6:36
  want
• 6:36
  to
• 6:36
  do
• 6:36
  something
• 6:37
  big,
• 6:37
  you
• 6:38
  can't
• 6:38
  do
• 6:38
  it
• 6:38
  alone.
• 6:39
  Team
• 6:40
  is
• 6:40
  huge.
• 6:41
  And
• 6:41
  one
• 6:41
  of
• 6:41
  the
• 6:42
  key
• 6:42
  ways
• 6:43
  that
• 6:43
  we
• 6:43
  made
• 6:44
  WordPros
• 6:44
  Live
• 6:45
  a
• 6:45
  success
• 6:45
  was
• 6:45
  with
• 6:46
  the
• 6:46
  team
• 6:46
  I
• 6:46
  had
• 6:47
  been
• 6:47
  built
• 6:47
  around
• 6:47
  me.
• 6:48
  And
• 6:48
  I
• 6:48
  am
• 6:48
  going
• 6:48
  to
• 6:49
  name
• 6:49
  them
• 6:49
  all
• 6:49
  individually
• 6:50
  and
• 6:50
  thank
• 6:51
  them
• 6:51
  because
• 6:51
  you
• 6:51
  don't
• 6:52
  necessarily
• 6:52
  know
• 6:53
  who's
• 6:53
  behind
• 6:53
  it.
• 6:53
  Yes,
• 6:54
  I
• 6:54
  might
• 6:54
  be
• 6:54
  the
• 6:54
  face
• 6:54
  of
• 6:55
  it,
• 6:55
  but
• 6:55
  on
• 6:55
  the
• 6:55
  day
• 6:56
  there
• 6:56
  was
• 6:56
  a
• 6:56
  whole
• 6:56
  lot
• 6:56
  of
• 6:56
  other
• 6:57
  people
• 6:57
  working
• 6:58
  around
• 6:59
  me
• 6:59
  to
• 6:59
  make
• 6:59
  things
• 7:00
  work.
• 7:00
  And
• 7:00
  there
• 7:00
  was
• 7:00
  also
• 7:01
  people
• 7:01
  working
• 7:02
  ahead
• 7:02
  of
• 7:02
  the
• 7:02
  day
• 7:02
  to
• 7:02
  help
• 7:03
  it.
• 7:03
  So
• 7:04
  number
• 7:04
  one
• 7:04
  is
• 7:04
  Rachel.
• 7:05
  Rachel
• 7:05
  works
• 7:05
  as
• 7:05
  my
• 7:06
  VA
• 7:06
  as
• 7:06
  part
• 7:07
  of
• 7:07
  my
• 7:07
  team
• 7:07
  and
• 7:08
  she
• 7:08
  has
• 7:08
  a
• 7:09
  background
• 7:09
  in
• 7:09
  organizing
• 7:10
  exhibitions
• 7:11
  and
• 7:11
  conferences.
• 7:11
  On
• 7:11
  a
• 7:12
  planner
• 7:12
  level,
• 7:12
  she's
• 7:13
  a
• 7:13
  details
• 7:13
  person,
• 7:13
  she's
• 7:14
  a
• 7:14
  spreadsheets
• 7:15
  person.
• 7:15
  She's
• 7:15
  the
• 7:16
  Ying
• 7:16
  to
• 7:16
  my
• 7:16
  Yang
• 7:17
  because
• 7:17
  I
• 7:17
  have
• 7:17
  the
• 7:17
  creative
• 7:17
  ideas
• 7:18
  and
• 7:18
  she
• 7:18
  actually
• 7:19
  goes
• 7:19
  through
• 7:19
  the
• 7:19
  logistics.
• 7:20
  She
• 7:20
  knew
• 7:20
  the
• 7:20
  questions
• 7:21
  to
• 7:21
  ask
• 7:21
  the
• 7:21
  venue
• 7:22
  when
• 7:22
  I
• 7:22
  had
• 7:22
  my
• 7:23
  big
• 7:23
  ideas.
• 7:24
  Things
• 7:24
  like
• 7:24
  how
• 7:25
  will
• 7:25
  we
• 7:25
  get
• 7:25
  access?
• 7:26
  Can
• 7:26
  we
• 7:26
  do
• 7:26
  that?
• 7:27
  What's
• 7:27
  included?
• 7:28
  What's
• 7:28
  the
• 7:28
  minimum
• 7:29
  spend?
• 7:29
  She
• 7:29
  was
• 7:29
  brilliant
• 7:30
  and
• 7:30
  she
• 7:30
  worked
• 7:31
  with
• 7:31
  me
• 7:31
  from
• 7:31
  day
• 7:31
  one
• 7:32
  of
• 7:32
  me
• 7:32
  announcing
• 7:33
  the
• 7:33
  conference
• 7:33
  all
• 7:34
  the
• 7:34
  way
• 7:34
  through
• 7:34
  to
• 7:34
  the
• 7:34
  conference
• 7:35
  itself
• 7:35
  and
• 7:35
  then
• 7:36
  was
• 7:36
  the
• 7:36
  stage
• 7:36
  manager
• 7:37
  on
• 7:37
  the
• 7:37
  day.
• 7:37
  If
• 7:38
  you
• 7:38
  want
• 7:38
  to
• 7:38
  do
• 7:38
  something
• 7:38
  big,
• 7:39
  you
• 7:39
  have
• 7:39
  to
• 7:39
  have
• 7:40
  people
• 7:40
  that
• 7:40
  complement
• 7:40
  your
• 7:41
  skills.
• 7:41
  There's
• 7:41
  no
• 7:42
  point
• 7:42
  having
• 7:42
  lots
• 7:42
  of
• 7:42
  Beccas
• 7:43
  there.
• 7:43
  Actually
• 7:44
  having
• 7:44
  Rachel
• 7:45
  there.
• 7:45
  She
• 7:45
  grounded
• 7:46
  me.
• 7:46
  She
• 7:46
  did
• 7:46
  all
• 7:46
  of
• 7:47
  the
• 7:47
  logistics,
• 7:47
  the
• 7:48
  detail
• 7:48
  and
• 7:48
  she
• 7:49
  was
• 7:49
  incredible
• 7:49
  at
• 7:50
  it.
• 7:50
  Second,
• 7:51
  a
• 7:51
  big
• 7:51
  factor
• 7:52
  of
• 7:52
  wedpros
• 7:52
  Live
• 7:53
  is
• 7:53
  of
• 7:53
  course
• 7:53
  Simona,
• 7:54
  my
• 7:54
  content
• 7:54
  creator.
• 7:55
  We've
• 7:55
  been
• 7:55
  working
• 7:55
  together
• 7:56
  a
• 7:56
  year
• 7:56
  now,
• 7:56
  so
• 7:56
  she's
• 7:57
  been
• 7:57
  there
• 7:57
  for
• 7:57
  the
• 7:57
  whole
• 7:58
  journey
• 7:58
  and
• 7:59
  she
• 7:59
  did
• 7:59
  an
• 7:59
  amazing
• 8:00
  job
• 8:00
  all
• 8:00
  year
• 8:01
  round
• 8:01
  creating
• 8:02
  content
• 8:02
  to
• 8:03
  promote
• 8:03
  the
• 8:03
  event,
• 8:03
  which
• 8:04
  is
• 8:04
  difficult
• 8:04
  when
• 8:04
  we're
• 8:05
  promoting
• 8:05
  an
• 8:05
  event
• 8:05
  that
• 8:05
  we've
• 8:06
  never
• 8:06
  run
• 8:06
  before.
• 8:07
  So
• 8:07
  how
• 8:07
  do
• 8:07
  we
• 8:07
  show
• 8:07
  you
• 8:08
  what
• 8:08
  it's
• 8:08
  going
• 8:08
  to
• 8:08
  be
• 8:08
  like?
• 8:09
  And
• 8:09
  then
• 8:09
  also
• 8:10
  on
• 8:10
  the
• 8:10
  day
• 8:10
  itself,
• 8:11
  running
• 8:11
  around
• 8:11
  with
• 8:11
  her
• 8:12
  big
• 8:12
  Mike,
• 8:12
  creating
• 8:12
  content
• 8:13
  and
• 8:13
  bringing
• 8:14
  the
• 8:14
  energy
• 8:15
  and
• 8:15
  the
• 8:16
  conference
• 8:16
  content
• 8:17
  has
• 8:17
  been
• 8:18
  huge.
• 8:19
  More
• 8:19
  on
• 8:20
  that
• 8:20
  later.
• 8:21
  Okay.
• 8:21
  Then
• 8:21
  there
• 8:22
  was
• 8:22
  the
• 8:22
  on
• 8:22
  the
• 8:22
  day
• 8:22
  team
• 8:23
  who
• 8:23
  around
• 8:23
  me
• 8:24
  as
• 8:24
  well.
• 8:24
  So
• 8:25
  Ella,
• 8:25
  who
• 8:25
  also
• 8:25
  works
• 8:26
  as
• 8:26
  part
• 8:26
  of
• 8:26
  my
• 8:26
  team
• 8:27
  was
• 8:27
  there
• 8:27
  on
• 8:27
  the
• 8:27
  day.
• 8:28
  She
• 8:28
  was
• 8:28
  incredible
• 8:29
  again,
• 8:29
  just
• 8:29
  a
• 8:30
  self
• 8:30
  starter.
• 8:31
  Two
• 8:31
  members
• 8:31
  of
• 8:31
  my
• 8:32
  team
• 8:32
  went
• 8:32
  and
• 8:32
  got
• 8:32
  me
• 8:33
  a
• 8:33
  caramel
• 8:33
  latte
• 8:33
  that
• 8:34
  morning
• 8:34
  because
• 8:35
  number
• 8:35
  one
• 8:35
  they
• 8:35
  knew
• 8:35
  I
• 8:35
  loved
• 8:36
  it
• 8:36
  and
• 8:36
  number
• 8:36
  two
• 8:36
  they
• 8:37
  just
• 8:37
  went
• 8:37
  and
• 8:37
  did
• 8:37
  it
• 8:37
  and
• 8:37
  they
• 8:37
  knew
• 8:38
  it
• 8:38
  would
• 8:38
  make
• 8:38
  a
• 8:38
  difference
• 8:38
  to
• 8:39
  my
• 8:39
  day
• 8:39
  and
• 8:39
  I'm
• 8:39
  so
• 8:39
  thankful
• 8:40
  to
• 8:41
  Ella
• 8:41
  and
• 8:41
  Simona
• 8:42
  for
• 8:42
  doing
• 8:42
  that.
• 8:43
  Ella
• 8:43
  was
• 8:43
  brilliant
• 8:44
  on
• 8:44
  the
• 8:44
  day.
• 8:44
  She
• 8:45
  was
• 8:45
  a
• 8:45
  calming
• 8:45
  presence,
• 8:46
  she
• 8:46
  was
• 8:46
  organized,
• 8:46
  she
• 8:47
  kept
• 8:47
  things
• 8:47
  going.
• 8:48
  And
• 8:48
  I
• 8:48
  was
• 8:49
  saying
• 8:49
  to
• 8:49
  my
• 8:49
  team
• 8:49
  afterwards,
• 8:49
  I
• 8:50
  didn't
• 8:50
  really
• 8:50
  noticed
• 8:50
  them
• 8:50
  on
• 8:51
  the
• 8:51
  day
• 8:51
  other
• 8:52
  than
• 8:52
  that
• 8:52
  they
• 8:52
  were
• 8:53
  just
• 8:53
  getting
• 8:53
  on
• 8:53
  and
• 8:53
  doing
• 8:54
  what
• 8:54
  they
• 8:54
  needed
• 8:55
  to
• 8:55
  do.
• 8:55
  No
• 8:55
  one
• 8:56
  asked
• 8:56
  me
• 8:56
  questions,
• 8:56
  no
• 8:57
  one
• 8:57
  bothered
• 8:57
  me,
• 8:57
  which
• 8:57
  was
• 8:57
  what
• 8:57
  we
• 8:58
  said.
• 8:58
  We
• 8:58
  wanted
• 8:58
  to
• 8:58
  have
• 8:58
  everything
• 8:59
  planned
• 8:59
  ahead
• 8:59
  of
• 8:59
  the
• 9:00
  day.
• 9:00
  So
• 9:00
  on
• 9:00
  the
• 9:00
  day
• 9:01
  I
• 9:01
  could
• 9:01
  focus
• 9:01
  on
• 9:01
  the
• 9:01
  job
• 9:02
  in
• 9:02
  hand
• 9:02
  which
• 9:02
  was
• 9:02
  hosting
• 9:03
  and
• 9:03
  speaking
• 9:03
  on
• 9:04
  the
• 9:04
  stage,
• 9:04
  making
• 9:05
  sure
• 9:05
  that
• 9:05
  it's
• 9:05
  running
• 9:06
  to
• 9:06
  time
• 9:06
  and
• 9:07
  they
• 9:07
  would
• 9:07
  get
• 9:07
  on
• 9:07
  and
• 9:08
  do
• 9:08
  everything
• 9:08
  else,
• 9:08
  which
• 9:08
  they
• 9:09
  did.
• 9:09
  And
• 9:09
  then
• 9:09
  my
• 9:10
  amazing
• 9:10
  check
• 9:10
  in
• 9:11
  team
• 9:11
  as
• 9:11
  well,
• 9:12
  which
• 9:12
  was
• 9:12
  made
• 9:13
  up
• 9:13
  of
• 9:13
  my
• 9:13
  mum
• 9:13
  and
• 9:13
  dad
• 9:14
  and
• 9:15
  Trudy
• 9:15
  who's
• 9:15
  also
• 9:16
  part
• 9:16
  of
• 9:16
  the
• 9:16
  business
• 9:16
  and
• 9:17
  her
• 9:17
  partner
• 9:17
  as
• 9:18
  well.
• 9:18
  And
• 9:19
  we,
• 9:19
  they
• 9:20
  were
• 9:20
  just
• 9:20
  great.
• 9:20
  They
• 9:20
  were
• 9:20
  so
• 9:21
  good
• 9:21
  for
• 9:21
  me
• 9:21
  to
• 9:21
  have
• 9:22
  some
• 9:22
  solid
• 9:22
  Foundational
• 9:23
  people
• 9:23
  who
• 9:23
  genuinely
• 9:24
  just
• 9:24
  want
• 9:24
  to
• 9:24
  be
• 9:25
  there
• 9:25
  because
• 9:25
  they
• 9:25
  love
• 9:26
  and
• 9:26
  care
• 9:26
  for
• 9:26
  me,
• 9:27
  to
• 9:27
  encourage
• 9:28
  me
• 9:28
  along
• 9:28
  the
• 9:29
  way,
• 9:29
  to
• 9:29
  help
• 9:29
  me
• 9:30
  into
• 9:30
  my
• 9:31
  change
• 9:31
  of
• 9:31
  dress,
• 9:32
  to
• 9:32
  just
• 9:33
  see
• 9:33
  my
• 9:33
  business
• 9:34
  meant
• 9:35
  so
• 9:35
  much
• 9:35
  to
• 9:35
  me.
• 9:35
  And
• 9:36
  I
• 9:36
  know
• 9:36
  lots
• 9:36
  of
• 9:36
  you
• 9:36
  that
• 9:36
  met
• 9:37
  them
• 9:37
  were
• 9:37
  encouraged
• 9:38
  that
• 9:38
  I
• 9:38
  had
• 9:38
  my
• 9:38
  family
• 9:39
  and
• 9:39
  friends
• 9:39
  there
• 9:40
  supporting
• 9:40
  me
• 9:41
  as
• 9:41
  well.
• 9:42
  So
• 9:42
  team
• 9:43
  is
• 9:43
  a
• 9:43
  big
• 9:44
  thing.
• 9:44
  You
• 9:44
  cannot
• 9:44
  do
• 9:45
  something
• 9:45
  of
• 9:45
  this
• 9:45
  scale
• 9:45
  alone.
• 9:46
  You
• 9:46
  can't
• 9:47
  do
• 9:47
  everything,
• 9:47
  even
• 9:47
  if
• 9:48
  you're
• 9:48
  capable
• 9:48
  of
• 9:48
  doing
• 9:48
  everything
• 9:49
  and
• 9:49
  actually
• 9:50
  finding
• 9:50
  people
• 9:50
  to
• 9:50
  surround
• 9:51
  yourself,
• 9:51
  yourself
• 9:51
  with,
• 9:52
  that
• 9:52
  have
• 9:52
  your
• 9:52
  same
• 9:52
  ethos,
• 9:53
  that
• 9:53
  get
• 9:54
  it,
• 9:54
  that
• 9:54
  know
• 9:54
  you,
• 9:55
  that
• 9:55
  care
• 9:55
  for
• 9:55
  you,
• 9:55
  and
• 9:56
  equally
• 9:56
  want
• 9:57
  this
• 9:57
  to
• 9:57
  be
• 9:57
  a
• 9:57
  success
• 9:58
  is
• 9:58
  huge.
• 9:59
  And
• 9:59
  they're
• 10:00
  a
• 10:00
  huge
• 10:00
  part
• 10:00
  of
• 10:00
  what
• 10:01
  made
• 10:01
  that
• 10:01
  day
• 10:01
  run
• 10:02
  so
• 10:02
  smoothly.
• 10:03
  The
• 10:03
  third
• 10:03
  learning,
• 10:04
  which
• 10:04
  I
• 10:04
  knew
• 10:05
  all
• 10:05
  along,
• 10:05
  but
• 10:05
  I
• 10:06
  think
• 10:06
  has
• 10:06
  been
• 10:07
  backed
• 10:07
  up,
• 10:07
  and
• 10:08
  hopefully
• 10:08
  you're
• 10:08
  seeing
• 10:09
  it
• 10:09
  now
• 10:09
  too,
• 10:09
  is
• 10:10
  the
• 10:10
  importance
• 10:10
  of
• 10:10
  a
• 10:10
  conference,
• 10:11
  having
• 10:11
  great
• 10:12
  speakers.
• 10:12
  From
• 10:13
  day
• 10:13
  one,
• 10:13
  I
• 10:13
  talked
• 10:14
  about
• 10:14
  having
• 10:14
  top
• 10:15
  quality
• 10:15
  professional
• 10:16
  speakers.
• 10:17
  You
• 10:17
  know,
• 10:17
  there's
• 10:17
  that
• 10:17
  saying
• 10:18
  that
• 10:18
  everyone
• 10:18
  can
• 10:18
  speak,
• 10:19
  but
• 10:19
  not
• 10:19
  everyone
• 10:20
  can
• 10:20
  speak,
• 10:21
  which
• 10:21
  basically
• 10:21
  means,
• 10:22
  yeah,
• 10:22
  anyone
• 10:22
  can
• 10:23
  go
• 10:23
  on
• 10:23
  the
• 10:23
  stage
• 10:23
  and
• 10:23
  give
• 10:23
  a
• 10:23
  talk,
• 10:24
  but
• 10:24
  it
• 10:24
  doesn't
• 10:24
  mean
• 10:24
  they're
• 10:25
  a
• 10:25
  speaker,
• 10:25
  it
• 10:25
  doesn't
• 10:25
  mean
• 10:25
  they're
• 10:26
  a
• 10:26
  professional
• 10:26
  speaker,
• 10:27
  it
• 10:27
  doesn't
• 10:27
  mean
• 10:27
  they're
• 10:27
  engaging,
• 10:28
  it
• 10:28
  doesn't
• 10:28
  mean
• 10:28
  they've
• 10:28
  got
• 10:29
  good
• 10:29
  content.
• 10:30
  And
• 10:30
  I've
• 10:31
  definitely
• 10:31
  been
• 10:31
  to
• 10:31
  conferences
• 10:32
  before
• 10:32
  with
• 10:32
  not
• 10:32
  very
• 10:33
  good
• 10:33
  speakers.
• 10:34
  And
• 10:34
  for
• 10:34
  me,
• 10:34
  from
• 10:34
  day
• 10:35
  one,
• 10:35
  I
• 10:36
  wanted
• 10:36
  the
• 10:36
  best
• 10:36
  speakers
• 10:37
  in
• 10:37
  the
• 10:37
  industry.
• 10:37
  When
• 10:37
  I
• 10:37
  go
• 10:37
  to
• 10:38
  Wedding
• 10:38
  MBA
• 10:38
  out
• 10:38
  in
• 10:39
  Las
• 10:39
  Vegas,
• 10:39
  the
• 10:39
  quality
• 10:40
  of
• 10:40
  education
• 10:41
  there
• 10:41
  is
• 10:41
  second
• 10:42
  to
• 10:42
  none.
• 10:42
  And
• 10:42
  that's
• 10:43
  what
• 10:43
  I
• 10:43
  wanted
• 10:43
  to
• 10:43
  emulate.
• 10:44
  It's
• 10:44
  not
• 10:44
  that
• 10:45
  I
• 10:45
  wanted
• 10:45
  just
• 10:45
  people
• 10:45
  from
• 10:46
  America.
• 10:46
  What
• 10:47
  I
• 10:47
  wanted
• 10:47
  was
• 10:47
  the
• 10:47
  best
• 10:48
  quality
• 10:48
  speakers
• 10:49
  in,
• 10:49
  in
• 10:50
  the
• 10:50
  world
• 10:50
  that
• 10:50
  I
• 10:51
  knew
• 10:51
  and
• 10:51
  had
• 10:51
  relationships
• 10:52
  with
• 10:52
  and
• 10:52
  trusted
• 10:53
  and
• 10:53
  knew
• 10:54
  would
• 10:54
  deliver
• 10:54
  for
• 10:54
  me
• 10:55
  at
• 10:55
  my
• 10:55
  first
• 10:55
  ever
• 10:55
  event.
• 10:56
  And
• 10:57
  actually,
• 10:57
  we
• 10:57
  don't
• 10:58
  have
• 10:58
  that
• 10:59
  many
• 10:59
  speakers
• 10:59
  here
• 11:00
  in
• 11:00
  the
• 11:00
  uk
• 11:00
  and
• 11:00
  if
• 11:01
  we
• 11:01
  have,
• 11:01
  lots
• 11:01
  of,
• 11:01
  you
• 11:01
  will
• 11:02
  have
• 11:02
  heard
• 11:02
  them
• 11:02
  before.
• 11:02
  And
• 11:03
  so
• 11:03
  I
• 11:03
  wanted
• 11:03
  to
• 11:03
  bring
• 11:04
  in
• 11:04
  fresh
• 11:04
  people,
• 11:04
  different
• 11:05
  people,
• 11:05
  people
• 11:06
  that
• 11:06
  I
• 11:06
  knew
• 11:06
  and
• 11:06
  trusted
• 11:07
  and
• 11:07
  knew
• 11:08
  would
• 11:08
  bring
• 11:08
  and
• 11:08
  understand
• 11:09
  the
• 11:09
  vibe
• 11:10
  I
• 11:10
  wanted
• 11:10
  to
• 11:10
  create.
• 11:11
  And
• 11:11
  that's
• 11:12
  exactly
• 11:12
  what
• 11:12
  they
• 11:13
  did.
• 11:13
  Now,
• 11:13
  a
• 11:13
  good
• 11:13
  speaker
• 11:14
  works
• 11:15
  on
• 11:15
  a
• 11:15
  number
• 11:15
  of
• 11:15
  levels,
• 11:15
  some
• 11:16
  that
• 11:16
  you'll
• 11:16
  have
• 11:16
  noticed
• 11:16
  and
• 11:17
  some
• 11:17
  that
• 11:17
  you
• 11:17
  don't.
• 11:18
  So
• 11:18
  whether
• 11:18
  or
• 11:18
  not
• 11:19
  you're
• 11:19
  interested
• 11:19
  in
• 11:19
  that
• 11:20
  topic
• 11:20
  or
• 11:20
  not,
• 11:20
  actually
• 11:21
  a
• 11:21
  speaker
• 11:22
  is
• 11:22
  way
• 11:22
  more
• 11:22
  than
• 11:22
  that.
• 11:23
  A
• 11:23
  good
• 11:23
  speaker
• 11:23
  will
• 11:24
  keep
• 11:24
  you
• 11:24
  engaged
• 11:25
  and
• 11:25
  tell
• 11:25
  stories
• 11:26
  and
• 11:26
  hook
• 11:26
  you
• 11:26
  back
• 11:26
  in,
• 11:27
  even
• 11:27
  if
• 11:28
  it's
• 11:28
  not
• 11:28
  a
• 11:28
  topic
• 11:28
  that
• 11:29
  you're
• 11:29
  100%
• 11:29
  interested
• 11:30
  in,
• 11:30
  because
• 11:30
  they're
• 11:31
  not
• 11:31
  just
• 11:31
  regurgitating
• 11:32
  slides,
• 11:32
  they're
• 11:32
  telling
• 11:33
  stories,
• 11:33
  they
• 11:33
  may
• 11:34
  be
• 11:34
  making
• 11:34
  you
• 11:34
  laugh,
• 11:35
  they
• 11:35
  may
• 11:35
  be
• 11:35
  giving
• 11:36
  you
• 11:36
  real
• 11:36
  examples,
• 11:37
  and
• 11:37
  they
• 11:37
  keep
• 11:37
  the
• 11:38
  pace
• 11:38
  of
• 11:38
  the
• 11:38
  energy
• 11:39
  flowing.
• 11:40
  That's
• 11:40
  really
• 11:40
  important.
• 11:41
  A
• 11:41
  good
• 11:41
  speaker
• 11:42
  isn't
• 11:42
  trying
• 11:42
  to
• 11:42
  sell
• 11:43
  you
• 11:43
  from
• 11:43
  the
• 11:43
  stage
• 11:44
  or
• 11:44
  try
• 11:44
  and
• 11:44
  give
• 11:44
  you
• 11:44
  a
• 11:44
  little
• 11:45
  bit
• 11:45
  of
• 11:45
  information
• 11:45
  in
• 11:46
  order
• 11:46
  to
• 11:46
  get
• 11:46
  you
• 11:46
  to
• 11:47
  buy
• 11:47
  something
• 11:47
  from
• 11:47
  them.
• 11:48
  They're
• 11:48
  actually
• 11:48
  giving
• 11:49
  more
• 11:49
  and
• 11:49
  more
• 11:50
  and
• 11:50
  more
• 11:50
  information.
• 11:50
  They're
• 11:51
  giving
• 11:51
  an
• 11:51
  abundance.
• 11:52
  They're
• 11:52
  not
• 11:53
  gatekeeping
• 11:53
  their
• 11:53
  information,
• 11:54
  they're
• 11:54
  being
• 11:54
  generous
• 11:55
  with
• 11:55
  their
• 11:55
  information
• 11:56
  because
• 11:56
  they
• 11:57
  actually
• 11:57
  want
• 11:57
  your
• 11:57
  businesses
• 11:58
  to
• 11:58
  grow.
• 11:58
  Yes,
• 11:58
  there's
• 11:59
  ways
• 11:59
  to
• 11:59
  work
• 11:59
  with
• 11:59
  them
• 11:59
  going
• 12:00
  forward.
• 12:00
  Of
• 12:00
  course
• 12:00
  there
• 12:01
  are,
• 12:01
  but
• 12:01
  you
• 12:02
  don't
• 12:02
  need
• 12:02
  to
• 12:03
  feel
• 12:03
  like
• 12:03
  you're
• 12:03
  being
• 12:03
  sold
• 12:04
  to
• 12:04
  in
• 12:04
  that
• 12:04
  moment.
• 12:05
  Now,
• 12:05
  from
• 12:06
  my
• 12:06
  perspective,
• 12:07
  what
• 12:07
  makes
• 12:07
  a
• 12:07
  great
• 12:08
  speaker
• 12:08
  is
• 12:08
  invisible.
• 12:09
  And
• 12:09
  a
• 12:09
  lot
• 12:09
  of
• 12:09
  you
• 12:09
  wouldn't
• 12:10
  even
• 12:10
  notice
• 12:10
  this.
• 12:11
  But
• 12:11
  I
• 12:11
  know
• 12:12
  that
• 12:12
  they're
• 12:12
  professional
• 12:12
  speakers.
• 12:13
  Why?
• 12:13
  They
• 12:14
  all
• 12:14
  came
• 12:14
  and
• 12:14
  got
• 12:14
  mic'd
• 12:15
  up
• 12:15
  on
• 12:15
  time.
• 12:16
  They
• 12:16
  knew
• 12:16
  what
• 12:17
  to
• 12:17
  do
• 12:17
  to
• 12:17
  get
• 12:17
  mic'd
• 12:17
  up.
• 12:18
  They
• 12:18
  all
• 12:19
  kept
• 12:20
  to
• 12:20
  time
• 12:20
  impeccably,
• 12:22
  so
• 12:22
  every
• 12:22
  single
• 12:23
  one
• 12:23
  of
• 12:23
  them
• 12:23
  finished
• 12:24
  on
• 12:24
  their
• 12:24
  mark.
• 12:24
  We
• 12:24
  did
• 12:25
  have
• 12:25
  a
• 12:25
  countdown
• 12:25
  clock
• 12:26
  on
• 12:26
  stage
• 12:26
  to
• 12:26
  help
• 12:27
  them,
• 12:27
  which
• 12:27
  is
• 12:27
  great
• 12:28
  when
• 12:28
  you're
• 12:28
  a
• 12:28
  speaker.
• 12:29
  But
• 12:29
  I
• 12:29
  didn't
• 12:29
  have
• 12:29
  to
• 12:30
  have
• 12:30
  anyone
• 12:30
  go
• 12:30
  over
• 12:30
  time.
• 12:31
  People
• 12:31
  said
• 12:32
  to
• 12:32
  me,
• 12:32
  oh,
• 12:32
  the
• 12:32
  day
• 12:32
  flowed
• 12:33
  really
• 12:33
  well.
• 12:34
  We
• 12:34
  always
• 12:34
  had
• 12:34
  the
• 12:35
  breaks.
• 12:35
  Everything
• 12:35
  went
• 12:35
  to
• 12:36
  time.
• 12:36
  That's
• 12:36
  the
• 12:37
  difference
• 12:37
  when
• 12:37
  you
• 12:37
  have
• 12:37
  a
• 12:37
  really
• 12:38
  good
• 12:38
  quality
• 12:38
  speaker,
• 12:39
  because
• 12:39
  they
• 12:39
  know
• 12:40
  their
• 12:40
  job
• 12:40
  and
• 12:40
  they're
• 12:40
  good
• 12:41
  at
• 12:41
  it.
• 12:41
  They
• 12:41
  know
• 12:41
  the
• 12:42
  time
• 12:42
  they've
• 12:42
  got
• 12:42
  to
• 12:42
  fill.
• 12:43
  They
• 12:43
  know
• 12:43
  if
• 12:43
  they
• 12:43
  need
• 12:43
  to
• 12:44
  speed
• 12:44
  up
• 12:44
  or
• 12:44
  slow
• 12:44
  down.
• 12:45
  They
• 12:45
  know
• 12:45
  how
• 12:45
  to
• 12:46
  hit
• 12:46
  a
• 12:46
  mark
• 12:46
  and
• 12:46
  keep
• 12:47
  everything
• 12:47
  running
• 12:48
  to
• 12:48
  time.
• 12:49
  They're
• 12:49
  professional,
• 12:50
  they're
• 12:50
  low
• 12:50
  maintenance,
• 12:51
  they
• 12:51
  come
• 12:51
  in,
• 12:51
  they
• 12:51
  do
• 12:52
  their
• 12:52
  job
• 12:52
  and
• 12:52
  they
• 12:52
  get
• 12:53
  out
• 12:53
  of
• 12:53
  there.
• 12:54
  But
• 12:54
  stay
• 12:54
  around
• 12:55
  and
• 12:55
  chat
• 12:55
  to
• 12:55
  the
• 12:55
  attendees.
• 12:56
  And
• 12:56
  the
• 12:56
  speakers
• 12:56
  at
• 12:56
  wedpros
• 12:57
  Live
• 12:57
  were
• 12:57
  phenomenal
• 12:58
  on
• 12:58
  that
• 12:58
  level.
• 12:59
  They
• 12:59
  were
• 12:59
  amazing
• 13:00
  as
• 13:00
  speakers.
• 13:01
  Whether
• 13:01
  or
• 13:01
  not
• 13:02
  they
• 13:02
  were
• 13:02
  your
• 13:02
  favorite
• 13:02
  speaker
• 13:03
  of
• 13:03
  the
• 13:03
  day.
• 13:03
  Well,
• 13:03
  everyone's
• 13:04
  going
• 13:04
  to
• 13:04
  have
• 13:04
  different
• 13:04
  opinions
• 13:05
  on
• 13:05
  that.
• 13:05
  But
• 13:06
  from
• 13:06
  my
• 13:06
  perspective,
• 13:07
  they
• 13:07
  were
• 13:08
  an
• 13:08
  amazing
• 13:08
  set
• 13:08
  of
• 13:09
  speakers
• 13:09
  in
• 13:10
  terms
• 13:10
  of
• 13:10
  the
• 13:10
  content,
• 13:10
  in
• 13:11
  terms
• 13:11
  of
• 13:11
  the
• 13:11
  engagement,
• 13:12
  in
• 13:12
  terms
• 13:12
  of
• 13:12
  the
• 13:12
  interest
• 13:13
  level
• 13:13
  of
• 13:13
  their
• 13:13
  talk,
• 13:14
  the
• 13:14
  way
• 13:14
  they
• 13:14
  made
• 13:15
  sure
• 13:15
  they
• 13:15
  targeted
• 13:15
  it
• 13:15
  to
• 13:16
  the
• 13:16
  audience
• 13:16
  in
• 13:16
  the
• 13:16
  room
• 13:17
  as
• 13:17
  a
• 13:17
  whole,
• 13:18
  and
• 13:18
  the
• 13:19
  way
• 13:19
  that
• 13:19
  they
• 13:19
  kept
• 13:20
  a
• 13:20
  time
• 13:20
  and
• 13:20
  were
• 13:21
  so
• 13:21
  super
• 13:21
  professional
• 13:22
  and
• 13:22
  lovely
• 13:23
  people.
• 13:23
  That's
• 13:24
  what
• 13:24
  makes
• 13:24
  a
• 13:24
  great
• 13:24
  speaker.
• 13:25
  And
• 13:25
  I
• 13:25
  think
• 13:26
  when
• 13:26
  you
• 13:26
  attend
• 13:26
  a
• 13:27
  conference
• 13:27
  and
• 13:27
  it
• 13:27
  goes
• 13:28
  off
• 13:28
  time
• 13:28
  or
• 13:29
  it
• 13:29
  feels
• 13:29
  boring
• 13:30
  or
• 13:30
  dull,
• 13:30
  often
• 13:31
  is
• 13:31
  because
• 13:32
  the
• 13:32
  people
• 13:32
  that
• 13:32
  they're
• 13:32
  booking
• 13:33
  to
• 13:33
  speak
• 13:33
  are
• 13:33
  not
• 13:33
  speakers.
• 13:34
  Right?
• 13:34
  We've
• 13:35
  all
• 13:35
  been
• 13:35
  to
• 13:35
  conferences
• 13:36
  where
• 13:36
  you
• 13:36
  have
• 13:36
  people
• 13:37
  who
• 13:37
  get
• 13:37
  up
• 13:37
  and
• 13:37
  tell
• 13:37
  you
• 13:38
  their
• 13:38
  life
• 13:38
  story
• 13:38
  about
• 13:39
  how
• 13:39
  they've
• 13:39
  made
• 13:39
  loads
• 13:39
  of
• 13:40
  money
• 13:40
  from
• 13:40
  their
• 13:40
  business,
• 13:41
  which
• 13:41
  may
• 13:41
  be
• 13:42
  really
• 13:42
  interesting
• 13:42
  in
• 13:42
  an
• 13:42
  interview
• 13:43
  or
• 13:43
  a
• 13:43
  podcast
• 13:43
  interview
• 13:44
  or
• 13:44
  even
• 13:44
  on
• 13:44
  a
• 13:45
  panel,
• 13:46
  but
• 13:46
  it
• 13:46
  doesn't
• 13:46
  necessarily
• 13:46
  make
• 13:47
  a
• 13:47
  great
• 13:47
  40
• 13:47
  minute
• 13:48
  talk.
• 13:48
  So
• 13:49
  having
• 13:49
  great
• 13:49
  speakers
• 13:50
  is
• 13:50
  essential.
• 13:50
  And
• 13:51
  that's
• 13:51
  a
• 13:51
  key
• 13:51
  part
• 13:52
  of
• 13:52
  how
• 13:52
  my
• 13:53
  events
• 13:53
  will
• 13:53
  run
• 13:53
  in
• 13:53
  the
• 13:54
  future.
• 13:54
  As
• 13:54
  I
• 13:54
  start
• 13:54
  to
• 13:55
  plan
• 13:55
  my
• 13:55
  speakers
• 13:56
  for
• 13:56
  2027.
• 13:57
  You
• 13:57
  shouldn't
• 13:58
  have
• 13:58
  a
• 13:58
  problem
• 13:58
  finding
• 13:59
  speakers.
• 14:00
  I
• 14:00
  shouldn't
• 14:00
  have
• 14:00
  to
• 14:01
  put
• 14:01
  out
• 14:01
  a
• 14:01
  speaker
• 14:01
  request.
• 14:02
  For
• 14:02
  me,
• 14:03
  finding
• 14:03
  speakers
• 14:03
  is
• 14:03
  the
• 14:03
  easiest
• 14:04
  part
• 14:04
  of
• 14:04
  my
• 14:04
  job
• 14:05
  because
• 14:05
  I'm
• 14:05
  surrounded
• 14:06
  by
• 14:06
  the
• 14:06
  most
• 14:06
  incredible
• 14:07
  speakers.
• 14:07
  I've
• 14:07
  spent
• 14:08
  10
• 14:08
  years
• 14:08
  building
• 14:09
  a
• 14:09
  network
• 14:09
  of
• 14:09
  people
• 14:10
  that
• 14:10
  I've
• 14:10
  spoken
• 14:10
  on
• 14:11
  stage
• 14:11
  with,
• 14:11
  that
• 14:11
  I
• 14:11
  trust,
• 14:12
  that
• 14:12
  I
• 14:12
  know
• 14:12
  can
• 14:13
  speak
• 14:13
  or
• 14:13
  that
• 14:14
  I
• 14:14
  know
• 14:14
  I
• 14:14
  can
• 14:14
  give
• 14:14
  an
• 14:15
  opportunity
• 14:15
  or
• 14:15
  a
• 14:15
  testing
• 14:16
  ground
• 14:16
  to
• 14:16
  on
• 14:16
  a
• 14:16
  pan.
• 14:18
  And
• 14:18
  so
• 14:18
  yes,
• 14:19
  I
• 14:19
  might
• 14:19
  put
• 14:19
  out
• 14:19
  a
• 14:20
  call
• 14:20
  for
• 14:20
  speakers
• 14:20
  just
• 14:21
  to
• 14:21
  find
• 14:21
  out
• 14:21
  who's
• 14:21
  interested.
• 14:22
  But
• 14:22
  ultimately
• 14:23
  I'm
• 14:23
  hand
• 14:24
  selecting
• 14:24
  every
• 14:25
  single
• 14:25
  speaker
• 14:26
  because
• 14:26
  I
• 14:26
  know
• 14:27
  you
• 14:27
  need
• 14:27
  to
• 14:27
  hear
• 14:27
  what
• 14:27
  they
• 14:28
  have
• 14:28
  to
• 14:28
  say.
• 14:28
  Sometimes
• 14:29
  you
• 14:29
  may
• 14:29
  not
• 14:29
  know
• 14:29
  that
• 14:29
  you
• 14:30
  need
• 14:30
  to
• 14:30
  hear
• 14:30
  what
• 14:30
  they
• 14:30
  had
• 14:30
  to
• 14:30
  say.
• 14:31
  Someone
• 14:31
  said
• 14:31
  to
• 14:31
  me
• 14:32
  the
• 14:32
  legal
• 14:32
  talk
• 14:32
  wasn't
• 14:33
  relevant
• 14:33
  to
• 14:33
  me
• 14:33
  this
• 14:34
  year,
• 14:34
  but
• 14:34
  on
• 14:34
  the
• 14:34
  train
• 14:35
  home
• 14:35
  I
• 14:36
  went
• 14:36
  and
• 14:36
  changed
• 14:36
  my
• 14:36
  terms
• 14:37
  and
• 14:37
  conditions.
• 14:38
  Well,
• 14:38
  that
• 14:39
  doesn't
• 14:39
  mean
• 14:39
  it
• 14:39
  wasn't
• 14:40
  relevant
• 14:40
  to
• 14:40
  you.
• 14:40
  Actually,
• 14:40
  it
• 14:41
  was
• 14:41
  relevant
• 14:41
  to
• 14:41
  you
• 14:42
  because
• 14:42
  you
• 14:42
  went
• 14:42
  and
• 14:42
  made
• 14:43
  a
• 14:43
  change
• 14:43
  in
• 14:43
  your
• 14:43
  business.
• 14:44
  Now,
• 14:44
  it
• 14:44
  may
• 14:44
  not
• 14:45
  be
• 14:45
  the
• 14:45
  most
• 14:45
  exciting
• 14:46
  thing
• 14:46
  that
• 14:46
  you
• 14:46
  want
• 14:46
  to
• 14:46
  think
• 14:47
  about
• 14:47
  or
• 14:47
  you
• 14:47
  may
• 14:47
  not
• 14:48
  think
• 14:48
  you
• 14:48
  need
• 14:48
  it,
• 14:49
  but
• 14:49
  Becca
• 14:49
  here
• 14:49
  knows
• 14:50
  that
• 14:50
  a
• 14:50
  lot
• 14:50
  of
• 14:50
  you
• 14:50
  need
• 14:50
  it.
• 14:51
  A
• 14:51
  lot
• 14:51
  of
• 14:51
  you
• 14:51
  don't
• 14:52
  spend
• 14:52
  time
• 14:52
  on
• 14:52
  your
• 14:52
  terms
• 14:53
  and
• 14:53
  conditions.
• 14:53
  A
• 14:53
  lot
• 14:53
  of
• 14:53
  you
• 14:54
  don't
• 14:54
  think
• 14:54
  about
• 14:54
  that
• 14:54
  more
• 14:55
  deeply.
• 14:55
  And
• 14:55
  actually
• 14:56
  if
• 14:56
  you
• 14:56
  then
• 14:56
  went
• 14:56
  and
• 14:57
  took
• 14:57
  action
• 14:57
  on
• 14:58
  a
• 14:58
  train,
• 14:58
  to
• 14:58
  me
• 14:58
  that's
• 14:59
  a
• 14:59
  win.
• 14:59
  So
• 15:00
  I
• 15:00
  will
• 15:00
  always
• 15:00
  curate
• 15:01
  a
• 15:01
  set
• 15:01
  of
• 15:01
  speakers
• 15:01
  that
• 15:02
  I
• 15:02
  think
• 15:02
  on
• 15:02
  the
• 15:02
  whole
• 15:03
  as
• 15:03
  a
• 15:03
  group
• 15:04
  are
• 15:04
  going
• 15:04
  to
• 15:05
  benefit
• 15:05
  you
• 15:05
  and
• 15:06
  benefit
• 15:06
  your
• 15:06
  business,
• 15:07
  even
• 15:07
  when
• 15:07
  you
• 15:07
  don't
• 15:08
  think
• 15:08
  they're
• 15:08
  who
• 15:08
  you're
• 15:09
  needing
• 15:09
  to
• 15:09
  hear
• 15:10
  from.
• 15:10
  Now,
• 15:11
  my
• 15:11
  fourth
• 15:11
  learning,
• 15:11
  and
• 15:12
  this
• 15:12
  was
• 15:12
  a
• 15:12
  big
• 15:12
  one
• 15:13
  for
• 15:13
  me,
• 15:13
  was
• 15:13
  all
• 15:13
  around
• 15:14
  AV
• 15:14
  or
• 15:15
  audio
• 15:15
  visual.
• 15:17
  Now,
• 15:17
  as
• 15:17
  a
• 15:17
  speaker
• 15:18
  again,
• 15:19
  I've
• 15:19
  been
• 15:19
  to
• 15:19
  lots
• 15:19
  of
• 15:19
  conferences
• 15:20
  and
• 15:21
  what
• 15:21
  you
• 15:21
  have
• 15:21
  for
• 15:22
  your
• 15:22
  audio
• 15:22
  visual
• 15:22
  can
• 15:23
  make
• 15:23
  or
• 15:23
  break
• 15:24
  a
• 15:24
  conference
• 15:25
  and
• 15:25
  often
• 15:26
  we
• 15:26
  don't
• 15:26
  put
• 15:26
  enough
• 15:27
  emphasis
• 15:28
  on
• 15:28
  it.
• 15:28
  And
• 15:28
  as
• 15:28
  I
• 15:29
  said,
• 15:29
  it's
• 15:29
  not
• 15:29
  the
• 15:29
  most
• 15:29
  sexiest
• 15:30
  thing
• 15:30
  pit
• 15:30
  like
• 15:31
  some
• 15:31
  of
• 15:31
  those
• 15:31
  talks,
• 15:31
  they
• 15:31
  don't
• 15:32
  necessarily
• 15:32
  what
• 15:32
  you
• 15:32
  want
• 15:33
  to
• 15:33
  go
• 15:33
  to,
• 15:33
  but
• 15:33
  they
• 15:33
  may
• 15:34
  be
• 15:34
  what
• 15:34
  you
• 15:34
  need.
• 15:34
  It's
• 15:35
  the
• 15:35
  same
• 15:35
  with
• 15:35
  audio
• 15:35
  visual.
• 15:36
  I
• 15:36
  knew
• 15:37
  that
• 15:37
  really
• 15:37
  Good
• 15:38
  sound
• 15:39
  and
• 15:39
  lighting
• 15:40
  and
• 15:40
  screen
• 15:42
  makes
• 15:42
  all
• 15:42
  the
• 15:42
  difference
• 15:43
  to
• 15:43
  a
• 15:43
  conference.
• 15:44
  And
• 15:44
  so
• 15:44
  I
• 15:44
  knew
• 15:45
  I
• 15:45
  wanted
• 15:45
  to
• 15:45
  spend
• 15:45
  money
• 15:46
  on
• 15:46
  that.
• 15:46
  It's
• 15:46
  also
• 15:46
  quite
• 15:47
  stressful.
• 15:47
  It's
• 15:48
  hard,
• 15:48
  hard.
• 15:48
  You
• 15:49
  know,
• 15:49
  I've
• 15:49
  been
• 15:49
  to
• 15:49
  loads
• 15:50
  of
• 15:50
  conferences
• 15:50
  where
• 15:50
  the
• 15:50
  microphones
• 15:51
  don't
• 15:51
  work
• 15:51
  or
• 15:51
  you
• 15:52
  can't
• 15:52
  work
• 15:52
  out
• 15:52
  how
• 15:52
  to
• 15:52
  turn
• 15:53
  the
• 15:53
  projector
• 15:53
  on.
• 15:53
  And
• 15:54
  I
• 15:54
  didn't
• 15:54
  want
• 15:54
  me
• 15:54
  or
• 15:55
  my
• 15:55
  team
• 15:55
  to
• 15:55
  be
• 15:55
  dealing
• 15:55
  with
• 15:56
  any
• 15:56
  of
• 15:56
  that
• 15:56
  during
• 15:56
  the
• 15:57
  day.
• 15:57
  It's
• 15:57
  time
• 15:57
  consuming,
• 15:58
  it's
• 15:58
  stressful,
• 15:58
  it
• 15:58
  makes
• 15:59
  the
• 15:59
  speakers
• 15:59
  stressed.
• 16:00
  So
• 16:00
  I
• 16:00
  knew
• 16:00
  I
• 16:00
  needed
• 16:01
  to
• 16:01
  offload
• 16:01
  it.
• 16:02
  Now,
• 16:02
  I'm
• 16:02
  going
• 16:02
  to
• 16:02
  be
• 16:02
  very
• 16:03
  honest
• 16:03
  with
• 16:03
  you
• 16:03
  because
• 16:04
  I
• 16:04
  put
• 16:04
  a
• 16:04
  number
• 16:05
  in
• 16:05
  my
• 16:05
  budget
• 16:05
  for
• 16:05
  Wed
• 16:06
  Pros
• 16:06
  Live
• 16:06
  for
• 16:07
  av,
• 16:07
  which
• 16:07
  I
• 16:08
  thought
• 16:08
  was
• 16:08
  generous
• 16:09
  and
• 16:09
  I
• 16:09
  thought
• 16:09
  that
• 16:09
  was
• 16:09
  definitely
• 16:10
  what
• 16:10
  it
• 16:10
  was
• 16:10
  going
• 16:10
  to
• 16:10
  be.
• 16:11
  It
• 16:11
  was
• 16:11
  probably
• 16:11
  more
• 16:11
  than
• 16:11
  most
• 16:12
  people
• 16:12
  spend
• 16:12
  on
• 16:12
  their
• 16:12
  AV
• 16:13
  for
• 16:13
  their
• 16:13
  conference.
• 16:14
  And
• 16:14
  then
• 16:14
  I
• 16:14
  had
• 16:15
  all
• 16:15
  my
• 16:15
  ideas.
• 16:15
  I
• 16:16
  took
• 16:16
  it
• 16:16
  to
• 16:16
  the
• 16:16
  company
• 16:17
  who
• 16:17
  were
• 16:17
  incredible
• 16:18
  and
• 16:18
  it
• 16:19
  turns
• 16:19
  out
• 16:19
  my
• 16:19
  ideas
• 16:20
  were
• 16:20
  quite
• 16:20
  wrong.
• 16:21
  So
• 16:21
  my
• 16:21
  AV
• 16:22
  actually
• 16:22
  ended
• 16:22
  up
• 16:23
  costing
• 16:23
  me
• 16:23
  four
• 16:24
  times
• 16:24
  the
• 16:24
  amount
• 16:25
  that
• 16:25
  I
• 16:25
  budgeted.
• 16:26
  It
• 16:26
  was
• 16:26
  the
• 16:26
  biggest
• 16:27
  oh
• 16:28
  my
• 16:28
  goodness
• 16:28
  moment
• 16:29
  of
• 16:29
  the
• 16:29
  entire
• 16:30
  planning.
• 16:31
  But
• 16:31
  I
• 16:32
  knew
• 16:32
  it
• 16:32
  needed
• 16:32
  to
• 16:32
  be
• 16:32
  right
• 16:33
  and
• 16:33
  I'd
• 16:33
  rather
• 16:34
  take
• 16:34
  the
• 16:34
  risk
• 16:35
  on
• 16:35
  making
• 16:35
  less
• 16:36
  profit
• 16:36
  and
• 16:37
  having
• 16:37
  really
• 16:37
  great
• 16:38
  quality
• 16:38
  audio
• 16:39
  visual
• 16:39
  for
• 16:40
  my
• 16:40
  attendees
• 16:40
  and
• 16:41
  for
• 16:41
  me
• 16:41
  and
• 16:41
  for
• 16:42
  my
• 16:42
  speakers
• 16:42
  than
• 16:43
  to
• 16:43
  scrimp
• 16:43
  and
• 16:43
  save
• 16:44
  and
• 16:44
  do
• 16:44
  it
• 16:44
  myself,
• 16:45
  have
• 16:45
  the
• 16:45
  added
• 16:45
  stress
• 16:46
  and
• 16:46
  not
• 16:46
  give
• 16:47
  a
• 16:47
  very
• 16:47
  good
• 16:47
  result.
• 16:48
  If
• 16:49
  you
• 16:49
  were
• 16:49
  in
• 16:49
  the
• 16:49
  room
• 16:49
  at
• 16:49
  wedpros
• 16:50
  Live,
• 16:50
  I'm
• 16:51
  sure
• 16:51
  you
• 16:51
  will
• 16:51
  agree
• 16:52
  that
• 16:52
  the
• 16:52
  audio
• 16:53
  visual
• 16:53
  was
• 16:53
  incredible.
• 16:54
  I
• 16:54
  had
• 16:54
  three
• 16:55
  technicians
• 16:55
  there,
• 16:56
  they
• 16:56
  were
• 16:56
  amazing.
• 16:56
  They
• 16:57
  did
• 16:57
  all
• 16:57
  the
• 16:57
  work,
• 16:57
  it
• 16:58
  was
• 16:58
  no
• 16:58
  stress
• 16:58
  for
• 16:58
  me.
• 16:58
  They
• 16:59
  got
• 16:59
  in
• 16:59
  at
• 16:59
  6am,
• 16:59
  they
• 17:00
  set
• 17:00
  everything
• 17:00
  up,
• 17:01
  they
• 17:01
  did
• 17:01
  the
• 17:01
  lighting,
• 17:02
  they
• 17:02
  did
• 17:02
  the
• 17:02
  sound,
• 17:02
  they
• 17:03
  did
• 17:03
  the
• 17:03
  entrance
• 17:03
  music,
• 17:04
  they
• 17:04
  did
• 17:05
  everything
• 17:05
  and
• 17:06
  they
• 17:06
  packed
• 17:06
  it
• 17:06
  all
• 17:06
  away
• 17:07
  again
• 17:07
  at
• 17:07
  the
• 17:07
  end.
• 17:08
  There
• 17:08
  was
• 17:08
  not
• 17:08
  a
• 17:08
  sound
• 17:09
  problem
• 17:09
  all
• 17:09
  day.
• 17:09
  There
• 17:10
  was
• 17:10
  no
• 17:10
  microphones,
• 17:10
  running
• 17:11
  out
• 17:11
  of
• 17:11
  batteries.
• 17:11
  Yes,
• 17:12
  there
• 17:12
  are
• 17:12
  a
• 17:12
  few
• 17:12
  feedback
• 17:13
  comments
• 17:14
  about
• 17:14
  if
• 17:14
  you
• 17:14
  were
• 17:14
  at
• 17:14
  the
• 17:15
  back
• 17:15
  of
• 17:15
  the
• 17:15
  room
• 17:15
  and
• 17:15
  the
• 17:15
  screen.
• 17:16
  I'll
• 17:16
  come
• 17:16
  on
• 17:16
  to
• 17:16
  that
• 17:16
  later.
• 17:17
  But
• 17:17
  ultimately
• 17:18
  I
• 17:18
  have
• 17:19
  no
• 17:19
  regrets
• 17:19
  about
• 17:20
  spending
• 17:20
  that
• 17:20
  money
• 17:20
  and
• 17:21
  the
• 17:21
  learning
• 17:21
  for
• 17:21
  me
• 17:22
  is
• 17:22
  for
• 17:22
  next
• 17:22
  year,
• 17:22
  I
• 17:22
  need
• 17:23
  to
• 17:23
  budget
• 17:23
  correctly.
• 17:24
  I
• 17:24
  know
• 17:24
  now
• 17:25
  how
• 17:25
  much
• 17:25
  this
• 17:25
  stuff
• 17:25
  costs,
• 17:26
  especially
• 17:26
  in
• 17:26
  central
• 17:27
  London,
• 17:27
  especially
• 17:27
  if
• 17:28
  I'm
• 17:28
  getting
• 17:28
  people
• 17:28
  to
• 17:28
  set
• 17:28
  it
• 17:29
  up
• 17:29
  first
• 17:29
  thing
• 17:29
  in
• 17:29
  the
• 17:29
  morning,
• 17:30
  how
• 17:30
  many
• 17:30
  people
• 17:30
  it
• 17:31
  takes.
• 17:31
  And
• 17:31
  I
• 17:32
  want
• 17:32
  to
• 17:32
  just
• 17:32
  grow
• 17:32
  on
• 17:33
  that
• 17:33
  and
• 17:33
  get
• 17:33
  my
• 17:33
  audio
• 17:34
  visual
• 17:34
  even
• 17:34
  better.
• 17:35
  But
• 17:35
  it's
• 17:36
  not
• 17:36
  cheap
• 17:36
  now.
• 17:36
  I
• 17:37
  could
• 17:37
  have
• 17:37
  just
• 17:37
  gone,
• 17:37
  yeah,
• 17:37
  I'll
• 17:38
  just
• 17:38
  do
• 17:38
  free
• 17:38
  audio
• 17:38
  visual
• 17:39
  or
• 17:39
  really
• 17:39
  cheap
• 17:39
  audio
• 17:40
  visual.
• 17:40
  But
• 17:40
  I
• 17:41
  guarantee
• 17:41
  that
• 17:41
  your
• 17:41
  experience
• 17:42
  on
• 17:42
  the
• 17:42
  day
• 17:42
  would
• 17:43
  have
• 17:43
  been
• 17:43
  a
• 17:43
  lot
• 17:43
  worse
• 17:44
  because
• 17:44
  it
• 17:44
  can
• 17:44
  take
• 17:45
  away
• 17:45
  for
• 17:45
  both
• 17:46
  the
• 17:46
  speakers
• 17:46
  and
• 17:46
  the
• 17:46
  attendees.
• 17:47
  So
• 17:48
  it
• 17:48
  was
• 17:48
  a
• 17:49
  lesson.
• 17:49
  And
• 17:50
  if
• 17:50
  you're
• 17:50
  listening
• 17:50
  to
• 17:50
  this
• 17:50
  and
• 17:51
  you're
• 17:51
  planning
• 17:51
  an
• 17:51
  event,
• 17:51
  audio,
• 17:52
  visual
• 17:52
  is
• 17:52
  a
• 17:52
  lot
• 17:52
  more
• 17:52
  expensive
• 17:53
  than
• 17:53
  you
• 17:53
  maybe
• 17:53
  think
• 17:54
  it
• 17:54
  is.
• 17:54
  But
• 17:54
  it's
• 17:54
  the
• 17:55
  invisible
• 17:55
  thing
• 17:55
  that
• 17:55
  makes
• 17:56
  quality.
• 17:57
  And
• 17:57
  I
• 17:57
  have
• 17:57
  no
• 17:58
  regrets
• 17:58
  for
• 17:58
  it.
• 17:59
  And
• 17:59
  I'm
• 17:59
  hoping
• 17:59
  to
• 17:59
  book
• 17:59
  the
• 18:00
  same
• 18:00
  team
• 18:00
  to
• 18:00
  do
• 18:00
  it
• 18:00
  again
• 18:01
  next
• 18:01
  year.
• 18:02
  My
• 18:02
  fifth
• 18:03
  lesson
• 18:04
  when
• 18:04
  putting
• 18:04
  this
• 18:04
  event
• 18:05
  together
• 18:06
  was
• 18:06
  around
• 18:07
  how
• 18:07
  important
• 18:07
  it
• 18:08
  was
• 18:08
  for
• 18:08
  me
• 18:08
  that
• 18:08
  this
• 18:08
  event
• 18:09
  worked
• 18:09
  well
• 18:09
  for
• 18:10
  both
• 18:10
  speakers
• 18:11
  and
• 18:11
  guests.
• 18:12
  And
• 18:12
  that's
• 18:13
  a
• 18:13
  really
• 18:13
  difficult
• 18:14
  line
• 18:15
  to
• 18:15
  follow.
• 18:16
  However,
• 18:16
  let
• 18:16
  me
• 18:16
  explain
• 18:17
  what
• 18:17
  I
• 18:17
  mean
• 18:17
  by
• 18:17
  that,
• 18:18
  right?
• 18:18
  You,
• 18:18
  as
• 18:18
  a
• 18:18
  guest,
• 18:19
  you
• 18:19
  go
• 18:19
  to
• 18:19
  the
• 18:19
  conference
• 18:20
  and
• 18:20
  everything,
• 18:20
  you
• 18:20
  want
• 18:21
  it
• 18:21
  to
• 18:21
  be
• 18:21
  best
• 18:21
  for
• 18:22
  you.
• 18:22
  Of
• 18:22
  course
• 18:22
  you
• 18:22
  do.
• 18:22
  That's
• 18:23
  why
• 18:23
  you're
• 18:23
  paying
• 18:23
  for
• 18:23
  the
• 18:23
  ticket.
• 18:24
  But
• 18:24
  as
• 18:24
  a
• 18:25
  speaker
• 18:25
  myself
• 18:25
  as
• 18:26
  well,
• 18:26
  I
• 18:26
  know
• 18:26
  that
• 18:27
  when
• 18:27
  I
• 18:27
  go
• 18:27
  to
• 18:27
  conferences
• 18:28
  and
• 18:28
  speak,
• 18:28
  I
• 18:29
  don't
• 18:29
  always
• 18:29
  have
• 18:29
  the
• 18:30
  same
• 18:30
  experience
• 18:31
  everywhere.
• 18:32
  And
• 18:32
  so
• 18:32
  for
• 18:33
  me,
• 18:33
  it's
• 18:34
  thinking,
• 18:34
  okay,
• 18:34
  how
• 18:35
  can
• 18:35
  I
• 18:35
  make
• 18:35
  this
• 18:35
  a
• 18:35
  really
• 18:36
  good
• 18:36
  event
• 18:36
  for
• 18:36
  a
• 18:37
  speaker?
• 18:37
  As
• 18:38
  well
• 18:38
  as
• 18:38
  how
• 18:38
  can
• 18:39
  I
• 18:39
  make
• 18:39
  this
• 18:39
  a
• 18:39
  really
• 18:39
  good
• 18:40
  event
• 18:40
  for
• 18:40
  an
• 18:40
  attendee?
• 18:41
  And
• 18:41
  where
• 18:42
  does
• 18:42
  that
• 18:42
  balance
• 18:42
  lie?
• 18:43
  So,
• 18:44
  for
• 18:44
  example,
• 18:44
  some
• 18:45
  of
• 18:45
  the
• 18:45
  feedback
• 18:45
  I've
• 18:45
  had
• 18:45
  is
• 18:46
  that,
• 18:46
  could
• 18:46
  I
• 18:46
  make
• 18:46
  the
• 18:47
  speaker
• 18:47
  talk
• 18:47
  shorter?
• 18:48
  But
• 18:49
  for
• 18:49
  me
• 18:49
  as
• 18:49
  a
• 18:49
  speaker,
• 18:50
  I
• 18:50
  know
• 18:51
  that
• 18:51
  30
• 18:51
  minutes
• 18:52
  is
• 18:52
  a
• 18:52
  rush.
• 18:52
  If
• 18:52
  I
• 18:53
  get
• 18:53
  asked
• 18:53
  to
• 18:53
  speak
• 18:53
  at
• 18:53
  something
• 18:54
  for
• 18:54
  30
• 18:54
  minutes,
• 18:54
  it's
• 18:55
  difficult.
• 18:56
  For
• 18:56
  me,
• 18:56
  40
• 18:57
  minutes
• 18:57
  is
• 18:57
  the
• 18:57
  sweet
• 18:58
  spot.
• 18:58
  As
• 18:58
  a
• 18:58
  speaker,
• 18:59
  it
• 18:59
  gives
• 18:59
  me
• 18:59
  time.
• 19:00
  I
• 19:00
  don't
• 19:00
  have
• 19:00
  to
• 19:01
  rush.
• 19:01
  I
• 19:01
  can
• 19:01
  pace
• 19:02
  myself.
• 19:02
  And
• 19:02
  if
• 19:03
  I'm
• 19:03
  traveling
• 19:03
  across
• 19:03
  the
• 19:04
  world
• 19:04
  or
• 19:04
  across
• 19:05
  the
• 19:05
  country
• 19:05
  to
• 19:06
  give
• 19:06
  up
• 19:06
  my
• 19:06
  time
• 19:06
  for
• 19:06
  an
• 19:06
  event,
• 19:07
  I
• 19:08
  want
• 19:08
  a
• 19:08
  bit
• 19:08
  more
• 19:08
  than
• 19:08
  30
• 19:09
  minutes.
• 19:09
  And
• 19:09
  so
• 19:10
  for
• 19:10
  me,
• 19:10
  I
• 19:10
  would
• 19:10
  rather
• 19:11
  protect
• 19:11
  that
• 19:11
  time
• 19:11
  for
• 19:11
  the
• 19:11
  speaker,
• 19:13
  having
• 19:13
  the
• 19:13
  music
• 19:13
  to
• 19:13
  come
• 19:14
  on
• 19:14
  and
• 19:14
  off
• 19:14
  the
• 19:14
  stage,
• 19:15
  to
• 19:15
  having
• 19:15
  someone
• 19:16
  introduce
• 19:16
  you
• 19:17
  so
• 19:17
  that
• 19:17
  you
• 19:17
  don't
• 19:17
  have
• 19:18
  that
• 19:18
  awkward
• 19:18
  moment
• 19:19
  of
• 19:19
  shuffling
• 19:19
  up
• 19:19
  to
• 19:20
  the
• 19:20
  stage.
• 19:20
  A
• 19:20
  small
• 19:21
  detail,
• 19:21
  but
• 19:21
  as
• 19:21
  a
• 19:21
  speaker
• 19:22
  makes
• 19:22
  a
• 19:22
  big
• 19:22
  difference.
• 19:23
  We
• 19:23
  also,
• 19:23
  as
• 19:24
  I
• 19:24
  said,
• 19:24
  had
• 19:24
  that
• 19:24
  countdown
• 19:25
  clock,
• 19:25
  and
• 19:25
  also
• 19:26
  what
• 19:26
  I
• 19:26
  call
• 19:26
  a
• 19:26
  confidence
• 19:27
  monitor
• 19:27
  is
• 19:27
  the
• 19:27
  professional
• 19:28
  name
• 19:28
  for
• 19:28
  it,
• 19:28
  where
• 19:29
  you
• 19:29
  can
• 19:29
  see
• 19:29
  your
• 19:29
  slides
• 19:30
  in
• 19:30
  front
• 19:30
  of
• 19:30
  you
• 19:30
  so
• 19:30
  you
• 19:31
  don't
• 19:31
  have
• 19:31
  to
• 19:31
  keep
• 19:31
  turning
• 19:31
  around
• 19:32
  and
• 19:32
  looking
• 19:32
  at
• 19:32
  a
• 19:33
  screen.
• 19:33
  Now,
• 19:33
  all
• 19:34
  of
• 19:34
  those
• 19:34
  things
• 19:34
  cost
• 19:34
  more
• 19:35
  money.
• 19:35
  That's
• 19:35
  why
• 19:35
  my
• 19:35
  AV
• 19:36
  budget
• 19:36
  was
• 19:36
  so
• 19:36
  high.
• 19:37
  However,
• 19:38
  they
• 19:38
  make
• 19:38
  all
• 19:38
  the
• 19:39
  difference
• 19:39
  as
• 19:39
  a
• 19:39
  speaker.
• 19:39
  And
• 19:40
  when
• 19:40
  I
• 19:40
  speak
• 19:40
  at
• 19:40
  an
• 19:40
  event
• 19:41
  and
• 19:41
  I
• 19:41
  get
• 19:41
  those
• 19:42
  things,
• 19:42
  I
• 19:43
  feel
• 19:43
  really
• 19:44
  looked
• 19:44
  after.
• 19:45
  But
• 19:45
  on
• 19:45
  the
• 19:45
  other
• 19:45
  hand,
• 19:46
  I
• 19:46
  want
• 19:46
  to
• 19:46
  make
• 19:46
  sure
• 19:47
  it's
• 19:47
  a
• 19:47
  great
• 19:47
  experience
• 19:47
  for
• 19:48
  the
• 19:48
  guests,
• 19:48
  I
• 19:48
  don't
• 19:49
  Want
• 19:49
  them
• 19:49
  to
• 19:49
  get
• 19:49
  bored.
• 19:49
  I
• 19:50
  want
• 19:50
  to
• 19:50
  make
• 19:50
  sure
• 19:50
  we've
• 19:50
  got
• 19:50
  enough
• 19:51
  time
• 19:51
  for
• 19:51
  the
• 19:51
  coffee
• 19:52
  breaks,
• 19:52
  which
• 19:52
  is
• 19:52
  always
• 19:52
  hard
• 19:53
  to
• 19:53
  get
• 19:53
  right.
• 19:53
  I
• 19:54
  want
• 19:54
  to
• 19:54
  make
• 19:54
  sure
• 19:54
  there's
• 19:54
  space
• 19:55
  for
• 19:55
  them
• 19:55
  to
• 19:55
  move
• 19:55
  around,
• 19:56
  time
• 19:56
  to
• 19:56
  go
• 19:57
  and
• 19:57
  use
• 19:57
  the
• 19:57
  bathroom,
• 19:58
  opportunity
• 19:58
  to
• 19:59
  go
• 19:59
  and
• 19:59
  get
• 19:59
  food,
• 20:00
  a
• 20:00
  whole
• 20:01
  range
• 20:01
  of
• 20:01
  topics
• 20:02
  to
• 20:02
  try
• 20:02
  and
• 20:02
  help
• 20:02
  people.
• 20:03
  Because
• 20:03
  what
• 20:04
  one
• 20:04
  person
• 20:04
  needs
• 20:04
  and
• 20:05
  what
• 20:05
  another
• 20:05
  person
• 20:05
  needs
• 20:06
  is
• 20:06
  never
• 20:06
  going
• 20:06
  to
• 20:06
  be
• 20:06
  identical.
• 20:07
  So
• 20:07
  trying
• 20:08
  to
• 20:08
  find
• 20:09
  things
• 20:09
  that
• 20:09
  work
• 20:09
  throughout
• 20:10
  the
• 20:10
  day
• 20:10
  on
• 20:10
  different
• 20:11
  levels
• 20:11
  for
• 20:11
  different
• 20:11
  people
• 20:12
  in
• 20:12
  different
• 20:12
  businesses,
• 20:13
  in
• 20:13
  different
• 20:13
  stages
• 20:14
  of
• 20:14
  business,
• 20:14
  and
• 20:14
  getting
• 20:15
  that
• 20:15
  balance
• 20:15
  now,
• 20:16
  it
• 20:16
  will
• 20:16
  never
• 20:16
  be
• 20:16
  perfect.
• 20:17
  There
• 20:17
  will
• 20:17
  be
• 20:17
  no
• 20:17
  one
• 20:18
  that
• 20:18
  went
• 20:18
  to
• 20:18
  Wed
• 20:18
  Pros
• 20:19
  Live
• 20:19
  and
• 20:19
  went,
• 20:19
  well,
• 20:20
  maybe
• 20:20
  there
• 20:20
  is,
• 20:20
  but
• 20:20
  most
• 20:20
  people
• 20:21
  won't
• 20:21
  go.
• 20:21
  Every
• 20:21
  single
• 20:22
  element
• 20:22
  was
• 20:23
  exactly
• 20:23
  perfect
• 20:24
  for
• 20:24
  me.
• 20:24
  There
• 20:25
  will
• 20:25
  be
• 20:25
  people
• 20:25
  who
• 20:25
  say,
• 20:26
  well,
• 20:26
  90
• 20:26
  of
• 20:27
  it
• 20:27
  was
• 20:27
  good.
• 20:27
  This
• 20:27
  bit
• 20:28
  was
• 20:28
  less
• 20:28
  relevant
• 20:28
  to
• 20:28
  me.
• 20:29
  And
• 20:29
  that's
• 20:29
  fine
• 20:30
  because
• 20:30
  I
• 20:30
  can't
• 20:31
  please
• 20:31
  184
• 20:32
  people
• 20:32
  to
• 20:32
  exactly
• 20:33
  the
• 20:33
  same
• 20:33
  preferences
• 20:34
  as
• 20:34
  each
• 20:35
  other.
• 20:36
  But
• 20:36
  for
• 20:36
  me,
• 20:36
  the
• 20:36
  guest
• 20:37
  experience
• 20:38
  and
• 20:38
  the
• 20:38
  speaker
• 20:39
  experience
• 20:39
  went
• 20:39
  hand
• 20:40
  in
• 20:40
  hand.
• 20:41
  I
• 20:41
  guess
• 20:41
  this
• 20:41
  is
• 20:41
  the
• 20:42
  same
• 20:42
  when
• 20:42
  it
• 20:42
  comes
• 20:42
  to
• 20:42
  you
• 20:42
  thinking
• 20:43
  about
• 20:43
  your
• 20:43
  wedding
• 20:43
  businesses.
• 20:44
  It's
• 20:44
  thinking
• 20:45
  about
• 20:45
  the
• 20:45
  experience
• 20:45
  you're
• 20:46
  giving
• 20:46
  your
• 20:46
  clients,
• 20:47
  but
• 20:47
  also
• 20:47
  the
• 20:47
  experience
• 20:48
  that
• 20:48
  it's
• 20:49
  like
• 20:49
  for
• 20:49
  your
• 20:49
  vendors
• 20:50
  around
• 20:50
  you
• 20:50
  working
• 20:51
  with
• 20:51
  you,
• 20:52
  because
• 20:52
  both
• 20:52
  of
• 20:53
  those
• 20:53
  people
• 20:53
  are
• 20:53
  equally
• 20:54
  important
• 20:54
  in
• 20:55
  creating
• 20:55
  a
• 20:55
  great
• 20:56
  outcome.
• 20:57
  Okay,
• 20:57
  let's
• 20:58
  move
• 20:58
  on
• 20:58
  to
• 20:58
  number
• 20:59
  six.
• 20:59
  My
• 20:59
  sixth
• 21:00
  learning,
• 21:00
  and
• 21:00
  I'm
• 21:00
  sure
• 21:01
  you've
• 21:01
  learned
• 21:01
  from
• 21:01
  this
• 21:01
  too,
• 21:02
  is
• 21:02
  the
• 21:02
  incredible
• 21:03
  power
• 21:03
  of
• 21:03
  content.
• 21:04
  I've
• 21:04
  been
• 21:05
  banging
• 21:05
  on
• 21:05
  about
• 21:05
  content
• 21:05
  on
• 21:06
  this
• 21:06
  podcast
• 21:06
  on
• 21:06
  the
• 21:07
  stage
• 21:07
  for
• 21:07
  the
• 21:07
  last
• 21:07
  year
• 21:08
  about
• 21:08
  how
• 21:08
  video
• 21:09
  content
• 21:09
  is
• 21:09
  Now
• 21:09
  King
• 21:10
  on
• 21:10
  TikTok,
• 21:10
  on
• 21:10
  Instagram.
• 21:11
  It
• 21:12
  works.
• 21:13
  And
• 21:13
  over
• 21:14
  the
• 21:14
  month
• 21:14
  of
• 21:14
  Wed
• 21:14
  Pros,
• 21:15
  over
• 21:16
  the
• 21:16
  month
• 21:16
  of
• 21:16
  Wed
• 21:16
  Pros
• 21:17
  Live,
• 21:17
  the
• 21:18
  content
• 21:19
  of
• 21:19
  the
• 21:19
  event
• 21:20
  reached
• 21:20
  something
• 21:21
  like
• 21:21
  150,000
• 21:23
  views.
• 21:24
  And
• 21:25
  just
• 21:25
  content
• 21:25
  about
• 21:25
  Wed
• 21:26
  Pros
• 21:26
  Live,
• 21:27
  which
• 21:27
  is
• 21:27
  huge,
• 21:27
  that
• 21:28
  way
• 21:28
  out
• 21:29
  outfits
• 21:30
  anyone
• 21:30
  in
• 21:30
  the
• 21:30
  room.
• 21:31
  I
• 21:31
  mean,
• 21:31
  we
• 21:31
  had
• 21:31
  184
• 21:32
  people
• 21:32
  in
• 21:32
  the
• 21:32
  room.
• 21:33
  Think
• 21:33
  how
• 21:34
  many
• 21:34
  more
• 21:34
  people
• 21:34
  saw
• 21:35
  and
• 21:35
  heard
• 21:35
  and
• 21:36
  found
• 21:36
  out
• 21:36
  about
• 21:36
  the
• 21:36
  event
• 21:37
  because
• 21:37
  of
• 21:38
  the
• 21:38
  content.
• 21:39
  Because
• 21:39
  the
• 21:39
  content
• 21:39
  was
• 21:40
  great
• 21:40
  quality,
• 21:41
  because
• 21:41
  the
• 21:41
  content
• 21:41
  was
• 21:42
  being
• 21:42
  done
• 21:42
  by
• 21:42
  someone
• 21:42
  who
• 21:43
  was
• 21:43
  pumping
• 21:43
  it
• 21:43
  out
• 21:44
  all
• 21:44
  day.
• 21:45
  Live
• 21:45
  in
• 21:45
  the
• 21:46
  moment.
• 21:46
  So
• 21:46
  even
• 21:46
  if
• 21:46
  you
• 21:47
  were
• 21:47
  not
• 21:47
  there
• 21:47
  at
• 21:47
  wedpros
• 21:48
  Live
• 21:48
  in
• 21:48
  the
• 21:48
  room
• 21:49
  because
• 21:49
  you
• 21:49
  couldn't
• 21:49
  get
• 21:50
  a
• 21:50
  ticket
• 21:50
  or
• 21:50
  you
• 21:50
  couldn't
• 21:51
  afford
• 21:51
  it,
• 21:51
  you
• 21:52
  were
• 21:52
  getting
• 21:52
  it
• 21:52
  live.
• 21:53
  You
• 21:53
  felt
• 21:53
  like
• 21:54
  you
• 21:54
  were
• 21:54
  almost
• 21:54
  in
• 21:54
  the
• 21:54
  room
• 21:55
  as
• 21:55
  well
• 21:55
  because
• 21:55
  you
• 21:55
  were
• 21:55
  seeing
• 21:56
  clips
• 21:56
  from
• 21:56
  it
• 21:57
  everywhere.
• 21:57
  That's
• 21:57
  no
• 21:58
  accident.
• 21:58
  That's
• 21:58
  planned
• 21:59
  and
• 21:59
  it
• 21:59
  works,
• 22:01
  right?
• 22:01
  The
• 22:01
  content
• 22:02
  buzz
• 22:02
  around
• 22:03
  the
• 22:03
  event
• 22:03
  helped
• 22:03
  us
• 22:03
  sell
• 22:04
  the
• 22:04
  tickets
• 22:05
  and
• 22:05
  also
• 22:06
  it
• 22:07
  helped
• 22:07
  us
• 22:07
  get
• 22:07
  the
• 22:08
  interest
• 22:08
  up
• 22:08
  and
• 22:08
  it's
• 22:09
  helped
• 22:09
  us
• 22:09
  start
• 22:09
  to
• 22:09
  sell
• 22:09
  tickets
• 22:10
  for
• 22:10
  next
• 22:10
  year.
• 22:11
  And
• 22:11
  as
• 22:11
  I
• 22:11
  said
• 22:11
  earlier,
• 22:12
  it's
• 22:12
  a
• 22:12
  difficult
• 22:12
  job
• 22:12
  for
• 22:13
  Simona
• 22:13
  to
• 22:13
  sell
• 22:13
  a
• 22:14
  conference
• 22:14
  that
• 22:14
  had
• 22:14
  never
• 22:14
  happened.
• 22:15
  Well,
• 22:15
  it
• 22:15
  should
• 22:16
  be
• 22:16
  so
• 22:16
  much
• 22:16
  easier
• 22:16
  for
• 22:17
  us
• 22:17
  now
• 22:17
  for
• 22:17
  2027
• 22:18
  because
• 22:18
  we've
• 22:18
  got
• 22:19
  so
• 22:19
  much
• 22:19
  content.
• 22:20
  I
• 22:20
  had
• 22:20
  to
• 22:20
  go
• 22:20
  out
• 22:20
  and
• 22:21
  buy
• 22:21
  her
• 22:21
  a
• 22:21
  hard
• 22:21
  drive.
• 22:22
  But
• 22:22
  if
• 22:22
  you
• 22:22
  want
• 22:23
  an
• 22:23
  example
• 22:23
  of
• 22:23
  how
• 22:23
  content
• 22:24
  works,
• 22:25
  look
• 22:25
  at
• 22:26
  what
• 22:26
  she
• 22:26
  did
• 22:26
  for
• 22:26
  my
• 22:26
  event.
• 22:27
  Because
• 22:27
  content
• 22:28
  is
• 22:28
  key,
• 22:28
  and
• 22:28
  if
• 22:29
  you
• 22:29
  want
• 22:29
  to
• 22:29
  reach
• 22:29
  a
• 22:29
  high
• 22:29
  level
• 22:30
  of
• 22:30
  people,
• 22:30
  if
• 22:30
  you
• 22:30
  want
• 22:30
  to
• 22:31
  reach
• 22:31
  more
• 22:31
  and
• 22:31
  more
• 22:31
  people,
• 22:32
  Instagram
• 22:32
  account
• 22:33
  video
• 22:33
  content
• 22:34
  is
• 22:34
  the
• 22:34
  way
• 22:34
  to
• 22:35
  do
• 22:35
  it.
• 22:35
  Whether
• 22:35
  that's
• 22:36
  upskilling
• 22:36
  yourself
• 22:36
  and
• 22:37
  doing
• 22:37
  it
• 22:37
  frequently,
• 22:38
  whether
• 22:38
  that's
• 22:38
  paying
• 22:39
  someone
• 22:39
  to
• 22:39
  do
• 22:39
  it
• 22:39
  for
• 22:39
  you,
• 22:40
  it's
• 22:41
  got
• 22:41
  to
• 22:41
  be
• 22:41
  part
• 22:41
  of
• 22:41
  the
• 22:41
  conversation
• 22:42
  if
• 22:42
  you
• 22:42
  want
• 22:43
  to
• 22:43
  show
• 22:43
  up
• 22:43
  on
• 22:43
  social
• 22:44
  media.
• 22:44
  And
• 22:44
  it
• 22:45
  definitely
• 22:45
  worked
• 22:45
  for
• 22:46
  Wed
• 22:46
  Pros
• 22:46
  Live.
• 22:47
  Okay,
• 22:47
  the
• 22:47
  seventh
• 22:48
  lesson
• 22:49
  that
• 22:49
  I
• 22:49
  learned
• 22:49
  along
• 22:50
  the
• 22:50
  way
• 22:50
  is
• 22:51
  I
• 22:51
  knew
• 22:52
  that
• 22:53
  it
• 22:53
  would
• 22:53
  work
• 22:53
  really
• 22:54
  well
• 22:54
  if
• 22:54
  I
• 22:54
  could
• 22:54
  announce
• 22:55
  the
• 22:55
  2027
• 22:56
  WED
• 22:56
  pros
• 22:57
  live
• 22:58
  at
• 22:58
  the
• 22:58
  2026
• 22:59
  event.
• 23:01
  But
• 23:01
  practically
• 23:02
  as
• 23:02
  a
• 23:02
  business
• 23:03
  owner,
• 23:03
  that
• 23:04
  is
• 23:04
  an
• 23:04
  added
• 23:04
  layer
• 23:05
  of
• 23:05
  stress
• 23:05
  that
• 23:05
  I
• 23:05
  probably
• 23:06
  didn't
• 23:06
  need.
• 23:06
  Although
• 23:06
  I'm
• 23:07
  glad
• 23:07
  I
• 23:07
  did
• 23:07
  it,
• 23:08
  because
• 23:09
  while
• 23:09
  I
• 23:09
  was
• 23:09
  trying
• 23:09
  to
• 23:10
  organize
• 23:10
  this
• 23:10
  first
• 23:11
  ever
• 23:11
  conference,
• 23:12
  well,
• 23:12
  towards
• 23:12
  the
• 23:13
  latter
• 23:13
  stages
• 23:13
  the
• 23:14
  last
• 23:14
  couple
• 23:14
  of
• 23:14
  months,
• 23:15
  I
• 23:15
  was
• 23:15
  also
• 23:15
  trying
• 23:16
  to
• 23:16
  arrange
• 23:17
  the
• 23:17
  next
• 23:17
  year's
• 23:18
  conference,
• 23:18
  trying
• 23:19
  to
• 23:19
  visit
• 23:19
  venues,
• 23:20
  and
• 23:20
  it
• 23:20
  was
• 23:20
  really
• 23:21
  difficult
• 23:21
  to
• 23:21
  know
• 23:21
  what
• 23:22
  to
• 23:22
  do.
• 23:22
  I
• 23:23
  had
• 23:23
  this
• 23:23
  whole
• 23:23
  conundrum
• 23:24
  about
• 23:24
  I
• 23:24
  had
• 23:25
  two
• 23:25
  venues.
• 23:26
  One
• 23:26
  was
• 23:26
  the
• 23:26
  same
• 23:26
  size
• 23:27
  as
• 23:27
  2026
• 23:28
  and
• 23:28
  one
• 23:28
  was
• 23:28
  a
• 23:29
  lot
• 23:29
  bigger.
• 23:30
  Now,
• 23:30
  the
• 23:30
  same
• 23:30
  size
• 23:31
  one
• 23:31
  would
• 23:31
  have
• 23:31
  been
• 23:31
  similar
• 23:32
  cost
• 23:32
  and
• 23:33
  the
• 23:33
  one
• 23:33
  that's
• 23:33
  a
• 23:33
  lot
• 23:33
  bigger
• 23:34
  was
• 23:34
  a
• 23:34
  lot
• 23:34
  more
• 23:35
  cost.
• 23:35
  But
• 23:36
  if
• 23:36
  I
• 23:36
  stayed
• 23:36
  the
• 23:36
  same
• 23:37
  size
• 23:37
  and
• 23:37
  everyone
• 23:37
  wanted
• 23:38
  to
• 23:38
  come
• 23:38
  back,
• 23:38
  we'd
• 23:38
  sell
• 23:38
  out
• 23:39
  really
• 23:39
  quick.
• 23:40
  But
• 23:40
  if
• 23:40
  I
• 23:40
  went
• 23:41
  bigger
• 23:41
  and
• 23:41
  people
• 23:41
  didn't
• 23:42
  like
• 23:42
  the
• 23:42
  event,
• 23:42
  which
• 23:42
  hadn't
• 23:43
  yet
• 23:43
  taken
• 23:43
  place,
• 23:43
  I'm
• 23:44
  taking
• 23:44
  a
• 23:44
  massive
• 23:44
  gamble
• 23:45
  on
• 23:45
  a
• 23:45
  bigger
• 23:45
  amount
• 23:46
  of
• 23:46
  money.
• 23:46
  And
• 23:46
  I
• 23:47
  went
• 23:47
  back
• 23:47
  and
• 23:47
  forward
• 23:48
  on
• 23:48
  that
• 23:48
  a
• 23:48
  lot.
• 23:49
  And
• 23:49
  it
• 23:49
  was
• 23:49
  a
• 23:50
  bit
• 23:50
  of
• 23:50
  stress
• 23:51
  that
• 23:51
  no
• 23:51
  one
• 23:51
  really
• 23:51
  knew
• 23:51
  other
• 23:52
  than
• 23:52
  my
• 23:52
  team
• 23:52
  because
• 23:53
  I
• 23:53
  hadn't
• 23:53
  told
• 23:53
  anyone
• 23:53
  that
• 23:54
  that
• 23:54
  was
• 23:54
  happening.
• 23:54
  I
• 23:54
  wanted
• 23:55
  it
• 23:55
  to
• 23:55
  be
• 23:55
  a
• 23:55
  surprise
• 23:56
  that
• 23:56
  I
• 23:56
  already
• 23:56
  had
• 23:56
  the
• 23:56
  date
• 23:57
  and
• 23:57
  the
• 23:57
  venue
• 23:58
  announced.
• 23:58
  Now,
• 23:58
  we
• 23:59
  actually
• 23:59
  only
• 23:59
  managed
• 24:00
  to
• 24:00
  secure
• 24:00
  it
• 24:00
  something
• 24:01
  like
• 24:01
  five
• 24:01
  or
• 24:02
  six
• 24:02
  days
• 24:02
  before
• 24:03
  WedPro's
• 24:03
  live.
• 24:04
  So
• 24:04
  we
• 24:04
  were
• 24:04
  on
• 24:04
  a
• 24:04
  deadline,
• 24:05
  it
• 24:05
  was
• 24:05
  tight,
• 24:05
  and
• 24:05
  it
• 24:05
  nearly
• 24:06
  didn't
• 24:06
  happen.
• 24:07
  But
• 24:07
  I'm
• 24:08
  so
• 24:08
  thankful
• 24:08
  we
• 24:09
  did,
• 24:09
  because
• 24:09
  as
• 24:10
  a
• 24:10
  marketer,
• 24:10
  I
• 24:11
  know
• 24:11
  the
• 24:11
  best
• 24:11
  time
• 24:11
  to
• 24:12
  sell
• 24:12
  something
• 24:12
  is
• 24:12
  in
• 24:13
  the
• 24:13
  moment.
• 24:13
  I
• 24:13
  talk
• 24:13
  about
• 24:14
  the
• 24:14
  excitement
• 24:15
  curve
• 24:15
  with
• 24:15
  your
• 24:15
  couples.
• 24:16
  The
• 24:16
  moment
• 24:17
  you're
• 24:17
  most
• 24:17
  likely
• 24:17
  to
• 24:17
  sell
• 24:18
  to
• 24:18
  them
• 24:18
  is
• 24:18
  when
• 24:18
  they're
• 24:18
  excitedly
• 24:19
  looking
• 24:19
  through
• 24:19
  your
• 24:20
  Instagram
• 24:20
  and
• 24:20
  looking
• 24:20
  through
• 24:21
  your
• 24:21
  website.
• 24:21
  And
• 24:21
  if
• 24:22
  you
• 24:22
  wait
• 24:22
  five
• 24:22
  days
• 24:22
  to
• 24:23
  go
• 24:23
  back
• 24:23
  to
• 24:23
  them,
• 24:23
  them,
• 24:23
  they've
• 24:24
  gone
• 24:24
  on
• 24:24
  and
• 24:24
  done
• 24:24
  something
• 24:24
  else.
• 24:25
  So
• 24:25
  when
• 24:25
  you're
• 24:26
  at
• 24:26
  wedpros
• 24:26
  live
• 24:27
  2026
• 24:27
  and
• 24:28
  you
• 24:28
  know
• 24:28
  it's
• 24:28
  a
• 24:28
  great
• 24:28
  time
• 24:29
  and
• 24:29
  you
• 24:29
  know
• 24:29
  you've
• 24:29
  learned
• 24:30
  something,
• 24:31
  it's
• 24:31
  the
• 24:31
  perfect
• 24:31
  time
• 24:32
  for
• 24:32
  you
• 24:32
  to
• 24:32
  think,
• 24:32
  yeah,
• 24:32
  I'm
• 24:32
  going
• 24:33
  to
• 24:33
  put
• 24:33
  this
• 24:33
  in
• 24:33
  my
• 24:33
  diary
• 24:33
  for
• 24:34
  2027.
• 24:36
  So
• 24:36
  the
• 24:37
  added
• 24:37
  stress
• 24:37
  was
• 24:37
  trying
• 24:38
  to
• 24:38
  do
• 24:38
  two
• 24:38
  conferences
• 24:38
  at
• 24:39
  the
• 24:39
  same
• 24:39
  time.
• 24:39
  It's
• 24:40
  not
• 24:40
  for
• 24:40
  the
• 24:40
  faint
• 24:40
  hearted
• 24:40
  and
• 24:41
  I
• 24:41
  guess,
• 24:42
  I
• 24:42
  don't
• 24:42
  know,
• 24:42
  maybe
• 24:43
  I
• 24:43
  need
• 24:43
  to
• 24:43
  start
• 24:43
  looking
• 24:43
  at
• 24:43
  28.
• 24:44
  If
• 24:44
  anyone's
• 24:44
  got
• 24:44
  any
• 24:45
  recommendations
• 24:46
  for
• 24:46
  venues.
• 24:47
  But
• 24:47
  it's
• 24:47
  hard
• 24:47
  to
• 24:48
  project
• 24:48
  that
• 24:48
  growth
• 24:48
  and
• 24:49
  there
• 24:49
  is
• 24:49
  a
• 24:49
  little
• 24:49
  bit
• 24:49
  of
• 24:49
  self
• 24:50
  belief
• 24:50
  that
• 24:50
  has
• 24:50
  to
• 24:50
  come
• 24:51
  in
• 24:51
  there
• 24:51
  because
• 24:52
  I
• 24:52
  could
• 24:52
  have
• 24:52
  taken
• 24:52
  the
• 24:53
  safe
• 24:53
  option
• 24:53
  and
• 24:53
  gone
• 24:53
  for
• 24:54
  the
• 24:54
  same
• 24:54
  size
• 24:54
  venue
• 24:54
  and
• 24:55
  I
• 24:55
  would
• 24:55
  have
• 24:55
  sold
• 24:55
  it
• 24:55
  easily
• 24:56
  and
• 24:56
  made
• 24:56
  a
• 24:56
  profit.
• 24:56
  But
• 24:57
  the
• 24:57
  self
• 24:57
  belief
• 24:57
  in
• 24:57
  me
• 24:58
  said
• 24:58
  I
• 24:58
  want
• 24:58
  a
• 24:58
  bigger
• 24:58
  space
• 24:59
  at
• 24:59
  the
• 24:59
  table
• 25:00
  because
• 25:00
  there
• 25:00
  were
• 25:00
  people
• 25:00
  who
• 25:01
  wanted
• 25:01
  to
• 25:01
  come
• 25:01
  that
• 25:01
  couldn't
• 25:02
  get
• 25:02
  in
• 25:02
  the
• 25:02
  room.
• 25:02
  And
• 25:03
  I
• 25:03
  don't
• 25:03
  want
• 25:03
  it
• 25:03
  to
• 25:03
  be
• 25:04
  exclusive.
• 25:04
  I
• 25:04
  want
• 25:04
  it
• 25:04
  to
• 25:04
  be
• 25:05
  inclusive.
• 25:05
  I
• 25:05
  want
• 25:05
  everyone
• 25:06
  to
• 25:06
  be
• 25:06
  able
• 25:06
  to
• 25:06
  be
• 25:06
  there
• 25:06
  from
• 25:07
  all
• 25:07
  areas
• 25:07
  of
• 25:07
  the
• 25:07
  industry.
• 25:07
  I
• 25:08
  said
• 25:08
  that
• 25:08
  earlier.
• 25:09
  And
• 25:09
  so
• 25:10
  I
• 25:10
  had
• 25:10
  to
• 25:10
  have
• 25:10
  the
• 25:11
  instinct
• 25:11
  to
• 25:11
  know
• 25:12
  this
• 25:12
  is
• 25:12
  going
• 25:13
  to
• 25:13
  go
• 25:13
  well.
• 25:13
  I've
• 25:13
  put
• 25:14
  in
• 25:14
  all
• 25:14
  the
• 25:14
  time
• 25:14
  and
• 25:14
  effort.
• 25:14
  I
• 25:15
  know
• 25:15
  people
• 25:15
  are
• 25:15
  going
• 25:15
  to
• 25:15
  like
• 25:16
  it
• 25:16
  and
• 25:16
  therefore
• 25:16
  I'm
• 25:17
  going
• 25:17
  to
• 25:17
  back
• 25:17
  myself
• 25:17
  for
• 25:18
  2027.
• 25:19
  And
• 25:19
  I'm
• 25:20
  glad
• 25:20
  we
• 25:20
  did
• 25:20
  because
• 25:20
  I've
• 25:21
  already
• 25:21
  sold
• 25:21
  70
• 25:21
  tickets
• 25:22
  for
• 25:22
  next
• 25:22
  year,
• 25:23
  which
• 25:23
  is
• 25:23
  incredible
• 25:24
  because
• 25:24
  I
• 25:24
  haven't
• 25:24
  even
• 25:24
  announced
• 25:25
  a
• 25:25
  single
• 25:25
  speaker
• 25:26
  yet.
• 25:26
  Which
• 25:26
  shows
• 25:27
  that
• 25:27
  the
• 25:27
  trust
• 25:27
  in
• 25:28
  the
• 25:28
  brand
• 25:28
  and
• 25:28
  in
• 25:28
  me
• 25:29
  alone
• 25:29
  was
• 25:30
  enough
• 25:30
  for
• 25:30
  you
• 25:31
  guys
• 25:31
  to
• 25:31
  know
• 25:31
  is
• 25:32
  going
• 25:32
  to
• 25:32
  be
• 25:32
  great
• 25:32
  in
• 25:32
  2027
• 25:33
  too.
• 25:33
  And
• 25:34
  that's
• 25:34
  my
• 25:34
  promise
• 25:34
  to
• 25:34
  you,
• 25:34
  always
• 25:35
  to
• 25:35
  bring
• 25:35
  you
• 25:35
  great
• 25:36
  quality
• 25:36
  stuff.
• 25:37
  When
• 25:37
  you
• 25:37
  give
• 25:37
  up
• 25:37
  your
• 25:38
  time
• 25:38
  for
• 25:38
  it,
• 25:38
  your
• 25:38
  time
• 25:38
  is
• 25:39
  precious.
• 25:39
  You
• 25:39
  deserve
• 25:40
  the
• 25:40
  best.
• 25:41
  Okay,
• 25:41
  number
• 25:42
  eight
• 25:42
  on
• 25:42
  my
• 25:42
  list
• 25:42
  of
• 25:43
  learnings
• 25:43
  is
• 25:43
  this.
• 25:44
  The
• 25:44
  details
• 25:45
  matter
• 25:45
  now.
• 25:46
  I
• 25:46
  talk
• 25:46
  about
• 25:46
  this
• 25:46
  all
• 25:47
  the
• 25:47
  time
• 25:47
  when
• 25:47
  I
• 25:48
  talk
• 25:48
  about
• 25:48
  customer
• 25:48
  service,
• 25:49
  about
• 25:49
  Disney,
• 25:50
  about
• 25:50
  going
• 25:50
  above
• 25:50
  and
• 25:50
  Bey,
• 25:51
  about
• 25:51
  the
• 25:51
  little
• 25:52
  things
• 25:52
  you
• 25:52
  do
• 25:52
  for
• 25:52
  your
• 25:53
  customers,
• 25:53
  how
• 25:53
  that
• 25:53
  will
• 25:54
  make
• 25:54
  them
• 25:54
  remember
• 25:54
  you,
• 25:55
  how
• 25:55
  it
• 25:55
  will
• 25:55
  make
• 25:56
  them
• 25:56
  feel.
• 25:56
  All
• 25:57
  of
• 25:57
  that
• 25:57
  stuff
• 25:57
  I
• 25:57
  teach
• 25:58
  you
• 25:58
  all
• 25:58
  of
• 25:58
  the
• 25:58
  time.
• 25:59
  I
• 25:59
  tried
• 25:59
  to
• 25:59
  execute
• 26:00
  as
• 26:00
  well
• 26:00
  as
• 26:00
  I
• 26:01
  possibly
• 26:01
  could
• 26:01
  at
• 26:01
  Wed
• 26:02
  Pros
• 26:02
  Live.
• 26:03
  For
• 26:03
  me
• 26:03
  it
• 26:03
  was
• 26:03
  all
• 26:04
  about
• 26:04
  the
• 26:04
  tiny
• 26:05
  details.
• 26:05
  I
• 26:05
  visualized
• 26:06
  what
• 26:06
  it
• 26:06
  would
• 26:06
  be
• 26:06
  like
• 26:07
  for
• 26:07
  you
• 26:08
  walking
• 26:08
  in
• 26:08
  the
• 26:08
  venue,
• 26:09
  the
• 26:09
  first
• 26:09
  thing
• 26:09
  you
• 26:09
  would
• 26:09
  see,
• 26:10
  how
• 26:10
  that
• 26:10
  would
• 26:10
  work,
• 26:11
  how
• 26:11
  it
• 26:11
  would
• 26:11
  make
• 26:11
  it
• 26:12
  easy
• 26:12
  for
• 26:12
  you,
• 26:12
  how
• 26:12
  you
• 26:12
  knew
• 26:13
  where
• 26:13
  to
• 26:13
  go,
• 26:13
  how
• 26:14
  you
• 26:14
  knew
• 26:14
  which
• 26:14
  session
• 26:14
  you'd
• 26:15
  booked.
• 26:15
  Because
• 26:15
  I
• 26:15
  know
• 26:15
  I
• 26:16
  always
• 26:16
  forget
• 26:16
  what
• 26:16
  I've
• 26:16
  booked.
• 26:17
  How
• 26:17
  you
• 26:17
  know
• 26:17
  how
• 26:18
  to
• 26:18
  identify
• 26:18
  other
• 26:18
  people
• 26:19
  to
• 26:19
  make
• 26:19
  networking
• 26:20
  easier
• 26:20
  and
• 26:20
  how
• 26:21
  everyone
• 26:21
  would
• 26:21
  go
• 26:22
  from
• 26:22
  room
• 26:22
  to
• 26:22
  room.
• 26:22
  I
• 26:22
  visualized
• 26:23
  everything
• 26:23
  in
• 26:23
  as
• 26:23
  much
• 26:24
  detail
• 26:24
  as
• 26:24
  possible
• 26:25
  to
• 26:25
  make
• 26:25
  the
• 26:25
  event
• 26:26
  as
• 26:26
  seamless
• 26:26
  and
• 26:27
  as
• 26:27
  easy
• 26:27
  for
• 26:27
  you
• 26:27
  to
• 26:27
  attend
• 26:28
  as
• 26:28
  I
• 26:29
  possibly
• 26:29
  could.
• 26:30
  Now
• 26:30
  I
• 26:31
  know
• 26:31
  there's
• 26:31
  probably
• 26:31
  some
• 26:32
  learnings
• 26:32
  for
• 26:32
  next
• 26:32
  year
• 26:32
  to
• 26:33
  make
• 26:33
  that
• 26:33
  check
• 26:33
  in
• 26:33
  process
• 26:34
  smoother,
• 26:35
  but
• 26:35
  on
• 26:35
  the
• 26:35
  whole
• 26:36
  it
• 26:36
  worked
• 26:36
  really
• 26:36
  well.
• 26:37
  You
• 26:37
  got
• 26:37
  given
• 26:37
  your
• 26:37
  name
• 26:38
  badge,
• 26:38
  you
• 26:38
  wrote
• 26:38
  your
• 26:38
  own
• 26:39
  name
• 26:39
  on
• 26:39
  it,
• 26:39
  you
• 26:39
  wore
• 26:39
  it
• 26:40
  around
• 26:40
  your
• 26:40
  neck,
• 26:40
  you
• 26:41
  got
• 26:41
  your
• 26:41
  lanyard,
• 26:41
  which
• 26:42
  I
• 26:42
  love
• 26:42
  from
• 26:42
  Wedding
• 26:43
  mba
• 26:43
  and
• 26:43
  I
• 26:43
  borrowed
• 26:43
  that
• 26:44
  idea
• 26:44
  to
• 26:44
  show
• 26:44
  you
• 26:44
  who's
• 26:45
  who
• 26:45
  so
• 26:45
  you
• 26:45
  can
• 26:46
  see
• 26:46
  quickly
• 26:46
  who's
• 26:47
  from
• 26:47
  a
• 26:47
  venue,
• 26:47
  who's
• 26:48
  a
• 26:48
  celebrant,
• 26:48
  who
• 26:48
  does
• 26:49
  the
• 26:49
  same
• 26:49
  as
• 26:49
  me
• 26:50
  and
• 26:50
  spark
• 26:50
  up
• 26:50
  conversation.
• 26:51
  We
• 26:51
  had
• 26:52
  those
• 26:52
  colored
• 26:52
  stickers
• 26:53
  to
• 26:53
  show
• 26:53
  you
• 26:53
  which
• 26:53
  breakout
• 26:54
  room
• 26:54
  you
• 26:54
  had
• 26:54
  already
• 26:55
  booked
• 26:55
  for
• 26:55
  so
• 26:56
  that
• 26:56
  you
• 26:56
  couldn't
• 26:56
  forget
• 26:57
  and
• 26:57
  so
• 26:57
  that
• 26:57
  we
• 26:57
  could
• 26:57
  make
• 26:57
  sure
• 26:58
  you
• 26:58
  could
• 26:58
  get
• 26:58
  into
• 26:58
  your
• 26:58
  room
• 26:59
  quick.
• 26:59
  And
• 26:59
  we
• 26:59
  gave
• 26:59
  them
• 27:00
  colors
• 27:00
  because
• 27:00
  colors
• 27:01
  are
• 27:01
  easy
• 27:01
  to
• 27:01
  remember
• 27:01
  whereas
• 27:02
  names
• 27:02
  of
• 27:02
  rooms
• 27:03
  are
• 27:03
  often
• 27:03
  easy
• 27:03
  to
• 27:04
  forget.
• 27:04
  So
• 27:04
  if
• 27:04
  you've
• 27:05
  got
• 27:05
  a
• 27:05
  green
• 27:05
  sticker
• 27:05
  you
• 27:06
  go
• 27:06
  to
• 27:06
  the
• 27:06
  green
• 27:06
  room.
• 27:06
  Well
• 27:07
  that's
• 27:07
  quite
• 27:07
  easy
• 27:07
  for
• 27:08
  you
• 27:08
  to
• 27:08
  remember.
• 27:09
  So
• 27:09
  all
• 27:09
  of
• 27:09
  those
• 27:10
  little
• 27:10
  details
• 27:10
  coming
• 27:11
  together
• 27:11
  make
• 27:11
  the
• 27:12
  experience
• 27:12
  better
• 27:13
  for
• 27:13
  everyone.
• 27:14
  Yes,
• 27:14
  it
• 27:14
  involved
• 27:15
  a
• 27:15
  lot
• 27:15
  of
• 27:15
  pre
• 27:15
  planning
• 27:16
  on
• 27:16
  my
• 27:16
  part
• 27:16
  but
• 27:17
  on
• 27:17
  the
• 27:17
  day
• 27:17
  it
• 27:17
  meant
• 27:18
  everyone
• 27:18
  knew
• 27:19
  where
• 27:19
  to
• 27:19
  go
• 27:19
  and
• 27:19
  it
• 27:19
  was
• 27:20
  very,
• 27:20
  very
• 27:20
  easy.
• 27:21
  Also
• 27:21
  other
• 27:21
  little
• 27:21
  details,
• 27:22
  things
• 27:22
  such
• 27:22
  as
• 27:23
  the
• 27:23
  program
• 27:23
  that
• 27:24
  was
• 27:24
  really
• 27:24
  important
• 27:24
  to
• 27:25
  me
• 27:25
  to
• 27:25
  have
• 27:25
  a
• 27:25
  really
• 27:25
  good
• 27:25
  quality
• 27:26
  program.
• 27:26
  But
• 27:27
  if
• 27:27
  I'm
• 27:27
  going
• 27:27
  to
• 27:27
  spend
• 27:27
  money
• 27:28
  printing
• 27:28
  a
• 27:28
  program,
• 27:29
  I
• 27:29
  want
• 27:29
  it
• 27:30
  to
• 27:30
  be
• 27:30
  something
• 27:30
  you're
• 27:30
  not
• 27:30
  just
• 27:31
  going
• 27:31
  to
• 27:31
  discard
• 27:31
  in
• 27:31
  the
• 27:31
  bin
• 27:32
  straight
• 27:32
  away.
• 27:32
  Which
• 27:33
  is
• 27:33
  why
• 27:33
  I
• 27:33
  had
• 27:33
  the
• 27:33
  idea
• 27:34
  of
• 27:34
  adding
• 27:34
  the
• 27:34
  notes
• 27:34
  section
• 27:35
  to
• 27:35
  it.
• 27:36
  I
• 27:36
  love
• 27:36
  pen
• 27:36
  and
• 27:37
  paper
• 27:37
  still.
• 27:37
  I
• 27:37
  love
• 27:38
  to
• 27:38
  write
• 27:38
  physical
• 27:38
  notes
• 27:39
  but
• 27:39
  I
• 27:39
  could
• 27:39
  never
• 27:39
  find
• 27:40
  the
• 27:40
  right
• 27:40
  notebook
• 27:40
  I
• 27:41
  left
• 27:41
  the
• 27:41
  notes
• 27:41
  in.
• 27:42
  And
• 27:42
  so
• 27:42
  the
• 27:42
  idea
• 27:42
  was
• 27:43
  if
• 27:43
  you
• 27:43
  have
• 27:43
  that
• 27:43
  program,
• 27:44
  you
• 27:44
  know,
• 27:45
  all
• 27:45
  year
• 27:45
  round
• 27:46
  the
• 27:46
  notes
• 27:46
  are
• 27:46
  attached
• 27:47
  to
• 27:47
  that
• 27:47
  speaker.
• 27:47
  So
• 27:48
  you
• 27:48
  can
• 27:48
  look
• 27:48
  up
• 27:48
  the
• 27:48
  details
• 27:48
  of
• 27:49
  the
• 27:49
  speaker
• 27:49
  if
• 27:49
  you've
• 27:49
  forgotten
• 27:50
  who
• 27:50
  they
• 27:50
  are.
• 27:50
  But
• 27:50
  you
• 27:51
  can
• 27:51
  also
• 27:51
  go
• 27:51
  oh,
• 27:51
  what
• 27:52
  did
• 27:52
  she
• 27:52
  say
• 27:52
  about
• 27:52
  that?
• 27:53
  And
• 27:53
  you
• 27:53
  know
• 27:53
  exactly.
• 27:53
  Your
• 27:54
  notes
• 27:54
  are
• 27:54
  in
• 27:54
  the
• 27:54
  Wed
• 27:54
  Pros
• 27:55
  Live
• 27:55
  program
• 27:55
  that
• 27:56
  you've
• 27:56
  got
• 27:56
  on
• 27:56
  your
• 27:56
  shelf
• 27:56
  and
• 27:57
  you
• 27:57
  go
• 27:57
  straight
• 27:57
  to
• 27:57
  that
• 27:58
  page
• 27:58
  and
• 27:58
  your
• 27:58
  notes
• 27:58
  are
• 27:59
  there.
• 27:59
  It
• 28:00
  Makes
• 28:00
  it
• 28:00
  a
• 28:00
  benefit.
• 28:01
  And
• 28:01
  loads
• 28:01
  of
• 28:01
  people
• 28:01
  said
• 28:02
  how
• 28:02
  much
• 28:02
  they
• 28:02
  enjoyed
• 28:03
  having
• 28:03
  that
• 28:03
  physical
• 28:04
  program,
• 28:04
  how
• 28:05
  easy
• 28:05
  it
• 28:05
  was
• 28:05
  for
• 28:05
  them,
• 28:05
  how
• 28:06
  they've
• 28:06
  kept
• 28:06
  loads
• 28:06
  of
• 28:06
  notes
• 28:07
  in
• 28:07
  it.
• 28:07
  And
• 28:07
  I
• 28:07
  loved
• 28:07
  seeing
• 28:08
  people
• 28:08
  scribble
• 28:08
  in
• 28:08
  them
• 28:09
  all
• 28:09
  day.
• 28:09
  And
• 28:10
  so
• 28:10
  I
• 28:10
  hope
• 28:10
  not
• 28:10
  too
• 28:10
  many
• 28:10
  of
• 28:11
  them
• 28:11
  have
• 28:11
  ended
• 28:11
  up
• 28:11
  in
• 28:11
  the
• 28:12
  bin.
• 28:12
  And
• 28:12
  that's
• 28:12
  definitely
• 28:13
  something
• 28:13
  I
• 28:13
  will
• 28:14
  repeat
• 28:14
  for
• 28:14
  next
• 28:15
  year.
• 28:15
  The
• 28:15
  other
• 28:16
  detail
• 28:16
  that
• 28:16
  I
• 28:16
  said
• 28:17
  I
• 28:17
  wanted
• 28:17
  from
• 28:17
  day
• 28:18
  one
• 28:18
  was
• 28:18
  the
• 28:18
  Becca
• 28:19
  cocktail.
• 28:19
  And
• 28:19
  we
• 28:20
  had
• 28:20
  loads
• 28:20
  of
• 28:20
  fun
• 28:20
  with
• 28:21
  the
• 28:21
  Becca
• 28:21
  cocktail.
• 28:22
  I
• 28:22
  know
• 28:22
  sometimes
• 28:23
  people
• 28:23
  are
• 28:23
  like,
• 28:23
  why
• 28:23
  are
• 28:23
  you
• 28:23
  doing
• 28:24
  that?
• 28:24
  I
• 28:24
  told
• 28:24
  you.
• 28:25
  I
• 28:25
  wanted
• 28:25
  my
• 28:25
  business
• 28:25
  conference
• 28:26
  to
• 28:26
  be
• 28:26
  fun
• 28:26
  and
• 28:26
  engaging
• 28:27
  and
• 28:27
  a
• 28:27
  bit
• 28:27
  different.
• 28:28
  I
• 28:28
  love
• 28:28
  a
• 28:28
  cocktail
• 28:29
  at
• 28:29
  the
• 28:29
  end
• 28:29
  of
• 28:29
  a
• 28:29
  long
• 28:29
  day.
• 28:30
  I
• 28:30
  wanted
• 28:30
  it
• 28:30
  to
• 28:31
  be
• 28:31
  pink
• 28:31
  and
• 28:31
  sparkly.
• 28:32
  The
• 28:32
  amazing
• 28:32
  team
• 28:33
  from
• 28:33
  Sip
• 28:33
  and
• 28:33
  Swig
• 28:34
  came
• 28:34
  on
• 28:34
  board
• 28:34
  as
• 28:34
  a
• 28:35
  sponsor
• 28:35
  to
• 28:35
  help
• 28:36
  me
• 28:36
  make
• 28:36
  that
• 28:36
  happen
• 28:36
  for
• 28:37
  you.
• 28:37
  They
• 28:37
  got
• 28:37
  behind
• 28:38
  the
• 28:38
  idea,
• 28:38
  we
• 28:38
  designed
• 28:39
  the
• 28:39
  cocktail.
• 28:39
  It
• 28:39
  was
• 28:39
  a
• 28:40
  lot
• 28:40
  of
• 28:40
  fun,
• 28:40
  but
• 28:41
  it
• 28:41
  was
• 28:41
  also
• 28:41
  really
• 28:41
  nice
• 28:41
  to
• 28:42
  just
• 28:42
  give
• 28:42
  people
• 28:42
  that
• 28:42
  breathing
• 28:43
  space
• 28:43
  to
• 28:43
  chat,
• 28:44
  to
• 28:44
  connect,
• 28:44
  to,
• 28:44
  look
• 28:45
  at
• 28:45
  the
• 28:45
  exhibition
• 28:45
  stands
• 28:46
  at
• 28:46
  the
• 28:46
  end
• 28:46
  of
• 28:47
  the
• 28:47
  day,
• 28:47
  because
• 28:47
  a
• 28:48
  day
• 28:48
  of
• 28:48
  learning
• 28:48
  is
• 28:48
  intense.
• 28:49
  As
• 28:49
  fun
• 28:49
  as
• 28:50
  I
• 28:50
  tried
• 28:50
  to
• 28:50
  make
• 28:50
  it,
• 28:50
  it's
• 28:51
  still
• 28:51
  heavy
• 28:51
  on
• 28:51
  the
• 28:51
  brain.
• 28:52
  And
• 28:52
  so
• 28:52
  actually
• 28:53
  having
• 28:53
  that
• 28:53
  space
• 28:54
  in
• 28:54
  the
• 28:54
  cocktail
• 28:55
  hour
• 28:55
  for
• 28:55
  those
• 28:55
  that
• 28:56
  stayed,
• 28:56
  which
• 28:56
  was
• 28:56
  most
• 28:56
  people,
• 28:57
  and
• 28:57
  having
• 28:57
  that
• 28:57
  music
• 28:57
  and
• 28:58
  having
• 28:58
  that
• 28:58
  more
• 28:58
  of
• 28:58
  a
• 28:58
  party
• 28:59
  atmosphere
• 28:59
  so
• 29:00
  people
• 29:00
  didn't
• 29:00
  feel
• 29:00
  like
• 29:00
  they
• 29:00
  had
• 29:01
  to
• 29:01
  rush
• 29:01
  back
• 29:01
  and
• 29:01
  they
• 29:01
  could
• 29:02
  kind
• 29:02
  of
• 29:02
  digest.
• 29:03
  Well,
• 29:03
  again,
• 29:04
  I
• 29:04
  absolutely
• 29:04
  loved
• 29:05
  it.
• 29:05
  And
• 29:05
  the
• 29:05
  cocktail
• 29:05
  is
• 29:06
  definitely
• 29:06
  something
• 29:06
  we're
• 29:06
  going
• 29:06
  to
• 29:07
  keep
• 29:07
  for
• 29:07
  2027.
• 29:09
  You
• 29:09
  know,
• 29:09
  the
• 29:10
  little
• 29:10
  details
• 29:11
  matter.
• 29:11
  Many
• 29:12
  of
• 29:12
  the
• 29:12
  details
• 29:12
  you
• 29:12
  probably
• 29:13
  wouldn't
• 29:13
  have
• 29:13
  even
• 29:13
  noticed
• 29:14
  on
• 29:14
  the
• 29:14
  day,
• 29:15
  things
• 29:15
  like
• 29:15
  the
• 29:15
  ribbons
• 29:16
  so
• 29:16
  that
• 29:16
  you
• 29:16
  knew
• 29:17
  where
• 29:17
  you
• 29:17
  could
• 29:17
  sit
• 29:17
  or
• 29:18
  which
• 29:18
  lunch
• 29:18
  you
• 29:19
  had,
• 29:19
  because
• 29:19
  we
• 29:19
  had
• 29:19
  so
• 29:19
  many
• 29:19
  different
• 29:20
  variants
• 29:20
  of
• 29:20
  people.
• 29:21
  And
• 29:21
  I
• 29:21
  didn't
• 29:21
  want
• 29:22
  people
• 29:22
  feeling
• 29:22
  awkward.
• 29:22
  I
• 29:23
  hate
• 29:23
  going
• 29:23
  to
• 29:23
  an
• 29:23
  event
• 29:23
  and
• 29:24
  then
• 29:24
  ending
• 29:24
  up
• 29:24
  in
• 29:24
  a
• 29:24
  space
• 29:24
  I'm
• 29:25
  not
• 29:25
  supposed
• 29:25
  to
• 29:25
  be
• 29:25
  in
• 29:26
  and
• 29:26
  someone
• 29:26
  having
• 29:26
  to
• 29:27
  awkwardly
• 29:27
  tell
• 29:27
  me,
• 29:28
  oh,
• 29:28
  are
• 29:28
  you
• 29:28
  sure
• 29:28
  you
• 29:28
  booked
• 29:29
  that?
• 29:29
  I
• 29:29
  hate
• 29:29
  that.
• 29:30
  And
• 29:30
  so
• 29:30
  I
• 29:30
  wanted
• 29:30
  to
• 29:30
  avoid
• 29:31
  as
• 29:31
  much
• 29:31
  of
• 29:31
  that
• 29:31
  as
• 29:31
  possible
• 29:32
  by
• 29:32
  making
• 29:32
  it
• 29:32
  super
• 29:33
  easy
• 29:33
  for
• 29:33
  everyone
• 29:33
  to
• 29:34
  identify
• 29:34
  where
• 29:35
  they
• 29:35
  could
• 29:35
  go,
• 29:35
  what
• 29:36
  they
• 29:36
  could
• 29:36
  do,
• 29:36
  what
• 29:36
  they
• 29:36
  paid
• 29:37
  for.
• 29:37
  Because
• 29:37
  there
• 29:37
  were
• 29:38
  so
• 29:38
  many
• 29:38
  different
• 29:39
  options.
• 29:39
  The
• 29:40
  little
• 29:40
  details
• 29:40
  make
• 29:41
  the
• 29:41
  biggest
• 29:41
  difference.
• 29:41
  And
• 29:42
  one
• 29:42
  of
• 29:42
  my
• 29:42
  biggest
• 29:43
  challenges
• 29:43
  is
• 29:43
  thinking
• 29:43
  about
• 29:44
  those
• 29:44
  little
• 29:44
  details
• 29:45
  for
• 29:45
  2027.
• 29:46
  To
• 29:46
  make
• 29:46
  it.
• 29:47
  To
• 29:47
  make
• 29:47
  it
• 29:47
  energizing,
• 29:48
  to
• 29:48
  make
• 29:48
  it
• 29:48
  exciting,
• 29:49
  and
• 29:50
  to
• 29:50
  keep
• 29:50
  surprising
• 29:50
  and
• 29:51
  delighting
• 29:51
  you.
• 29:52
  A
• 29:52
  couple
• 29:52
  of
• 29:52
  other
• 29:53
  things
• 29:53
  that
• 29:53
  worked
• 29:54
  really
• 29:54
  well
• 29:54
  in
• 29:54
  terms
• 29:54
  of
• 29:55
  the
• 29:55
  details.
• 29:55
  Well,
• 29:56
  number
• 29:56
  one
• 29:56
  was
• 29:56
  a
• 29:57
  last
• 29:57
  minute
• 29:57
  decision,
• 29:57
  but
• 29:58
  lots
• 29:58
  of
• 29:58
  people
• 29:58
  mentioned
• 29:59
  it
• 29:59
  and
• 30:00
  that
• 30:00
  was.
• 30:00
  I
• 30:00
  always
• 30:00
  knew
• 30:01
  I
• 30:01
  wanted
• 30:01
  to
• 30:01
  do
• 30:02
  some
• 30:02
  recorded
• 30:02
  announcements
• 30:03
  telling
• 30:03
  people
• 30:04
  to
• 30:04
  take
• 30:04
  their
• 30:04
  seats
• 30:04
  because
• 30:05
  when
• 30:05
  I
• 30:05
  go
• 30:05
  to
• 30:05
  the
• 30:05
  theater
• 30:06
  that's
• 30:06
  exactly
• 30:07
  what
• 30:07
  happens.
• 30:07
  And
• 30:07
  it
• 30:07
  makes
• 30:08
  everyone
• 30:08
  move.
• 30:08
  And
• 30:09
  often
• 30:09
  I
• 30:09
  go
• 30:09
  to
• 30:09
  an
• 30:10
  event
• 30:10
  and
• 30:10
  someone's
• 30:10
  like
• 30:11
  tapping
• 30:11
  a
• 30:11
  glass
• 30:11
  or
• 30:11
  hurrying
• 30:12
  people
• 30:12
  along
• 30:13
  and
• 30:13
  I
• 30:13
  just
• 30:13
  wanted
• 30:13
  again
• 30:14
  to
• 30:14
  try
• 30:14
  and
• 30:14
  try
• 30:14
  and
• 30:15
  reduce
• 30:15
  some
• 30:15
  of
• 30:15
  that
• 30:15
  friction
• 30:16
  and
• 30:16
  to
• 30:16
  keep
• 30:16
  everything
• 30:17
  running
• 30:17
  on
• 30:17
  time.
• 30:17
  So
• 30:18
  I
• 30:18
  had
• 30:18
  this
• 30:18
  idea
• 30:18
  to
• 30:19
  record
• 30:19
  these
• 30:19
  pre
• 30:19
  recorded
• 30:20
  announcements
• 30:20
  and
• 30:21
  I
• 30:21
  had
• 30:21
  it
• 30:21
  diarized
• 30:22
  to
• 30:22
  record
• 30:22
  the
• 30:22
  week
• 30:22
  before
• 30:23
  the
• 30:23
  event.
• 30:24
  However,
• 30:24
  I
• 30:24
  lost
• 30:25
  my
• 30:25
  voice
• 30:25
  in
• 30:25
  the
• 30:25
  week
• 30:26
  before
• 30:26
  the
• 30:26
  event
• 30:26
  and
• 30:26
  I
• 30:27
  decided
• 30:27
  I'm
• 30:27
  not
• 30:27
  going
• 30:27
  to
• 30:28
  be
• 30:28
  able
• 30:28
  to
• 30:28
  do
• 30:28
  the
• 30:28
  announcements.
• 30:29
  And
• 30:29
  I
• 30:29
  said
• 30:29
  to
• 30:30
  my
• 30:30
  kids,
• 30:31
  I
• 30:31
  was
• 30:31
  chatting
• 30:31
  to
• 30:31
  them
• 30:31
  over
• 30:32
  dinner
• 30:32
  and
• 30:32
  I
• 30:32
  was,
• 30:32
  I
• 30:32
  was
• 30:32
  going
• 30:32
  to
• 30:33
  do
• 30:33
  these
• 30:33
  announcements
• 30:33
  for
• 30:33
  my
• 30:34
  event
• 30:34
  but
• 30:35
  my
• 30:35
  voice
• 30:35
  has
• 30:35
  gone.
• 30:35
  I
• 30:36
  think
• 30:36
  I'm
• 30:36
  going
• 30:36
  to
• 30:36
  have
• 30:36
  to
• 30:36
  scrap
• 30:37
  it.
• 30:37
  And
• 30:37
  my
• 30:38
  Lovely
• 30:38
  son
• 30:38
  who's
• 30:39
  12
• 30:39
  years
• 30:39
  old
• 30:39
  said
• 30:39
  I
• 30:40
  could
• 30:40
  record
• 30:40
  them
• 30:40
  for
• 30:40
  you.
• 30:40
  Mommy,
• 30:41
  just
• 30:41
  tell
• 30:42
  me
• 30:42
  what
• 30:42
  to
• 30:42
  do.
• 30:43
  So
• 30:44
  there
• 30:44
  we
• 30:44
  go.
• 30:44
  I
• 30:45
  was
• 30:45
  like,
• 30:45
  you
• 30:45
  know
• 30:46
  what?
• 30:46
  Good
• 30:46
  plan,
• 30:46
  I
• 30:47
  will
• 30:47
  do
• 30:47
  that.
• 30:48
  So
• 30:48
  I
• 30:48
  did.
• 30:49
  And
• 30:49
  he
• 30:50
  recorded
• 30:50
  the
• 30:50
  announcements
• 30:51
  and
• 30:51
  he
• 30:51
  said,
• 30:52
  welcome
• 30:52
  to
• 30:53
  wedpros
• 30:53
  Live.
• 30:53
  Thank
• 30:54
  you
• 30:54
  for
• 30:54
  supporting
• 30:54
  my
• 30:54
  mum's
• 30:55
  first
• 30:55
  event.
• 30:55
  It's
• 30:56
  time
• 30:56
  to
• 30:56
  take
• 30:56
  your
• 30:56
  seats,
• 30:57
  we'll
• 30:57
  start
• 30:57
  in
• 30:57
  15
• 30:58
  minutes.
• 30:59
  And
• 30:59
  he
• 30:59
  did
• 30:59
  a
• 31:00
  series
• 31:00
  of
• 31:00
  announcements,
• 31:01
  10
• 31:01
  minutes,
• 31:01
  five
• 31:02
  minutes
• 31:02
  and
• 31:02
  after
• 31:03
  lunch
• 31:03
  as
• 31:03
  well.
• 31:04
  And
• 31:04
  we
• 31:04
  played
• 31:04
  them
• 31:04
  out,
• 31:05
  we
• 31:05
  played
• 31:05
  them
• 31:05
  out
• 31:06
  a
• 31:06
  number
• 31:06
  of
• 31:06
  times.
• 31:06
  People
• 31:07
  took
• 31:07
  their
• 31:07
  seats
• 31:08
  and
• 31:08
  people
• 31:08
  said
• 31:09
  who
• 31:09
  was
• 31:09
  that?
• 31:09
  And
• 31:09
  I
• 31:09
  said
• 31:10
  from
• 31:10
  the
• 31:10
  stage,
• 31:10
  that
• 31:10
  was
• 31:10
  my
• 31:10
  son.
• 31:11
  I
• 31:11
  wanted
• 31:11
  to
• 31:11
  get
• 31:11
  the
• 31:11
  family
• 31:11
  involved
• 31:12
  and
• 31:12
  people,
• 31:13
  people
• 31:13
  loved
• 31:13
  it.
• 31:13
  It's
• 31:13
  that
• 31:14
  little
• 31:14
  touch.
• 31:14
  It's
• 31:14
  a
• 31:14
  difference.
• 31:15
  It's
• 31:15
  something
• 31:15
  you're
• 31:15
  not
• 31:16
  expecting.
• 31:16
  It's
• 31:17
  something
• 31:17
  that
• 31:17
  on
• 31:17
  paper
• 31:17
  you'd
• 31:18
  be
• 31:18
  like
• 31:18
  why
• 31:18
  is
• 31:18
  she
• 31:18
  doing
• 31:18
  that?
• 31:19
  But
• 31:19
  actually
• 31:20
  it's
• 31:20
  very
• 31:20
  much
• 31:20
  part
• 31:21
  of
• 31:21
  me
• 31:21
  and
• 31:21
  my
• 31:21
  brand
• 31:22
  is
• 31:22
  all
• 31:22
  about
• 31:22
  family.
• 31:23
  And
• 31:24
  the
• 31:24
  other
• 31:24
  detail
• 31:24
  which
• 31:24
  was
• 31:25
  again
• 31:25
  a
• 31:25
  last
• 31:25
  minute
• 31:25
  addition
• 31:26
  was
• 31:26
  the
• 31:26
  amazing
• 31:26
  team
• 31:27
  at
• 31:27
  Coventon
• 31:27
  Video
• 31:28
  who
• 31:28
  came
• 31:28
  to
• 31:28
  me
• 31:28
  and
• 31:29
  said
• 31:29
  do
• 31:29
  you
• 31:29
  want
• 31:29
  a
• 31:29
  videographer
• 31:30
  for
• 31:30
  the
• 31:30
  event?
• 31:31
  And
• 31:31
  they
• 31:31
  had
• 31:31
  this
• 31:31
  idea
• 31:32
  that
• 31:32
  they
• 31:32
  could
• 31:32
  do
• 31:32
  some
• 31:33
  filming
• 31:33
  through
• 31:33
  the
• 31:33
  day
• 31:34
  and
• 31:34
  then
• 31:34
  have
• 31:34
  it
• 31:34
  edited
• 31:35
  for
• 31:35
  us
• 31:35
  to
• 31:35
  show
• 31:36
  on
• 31:36
  the
• 31:36
  screen
• 31:37
  at
• 31:37
  the
• 31:37
  end
• 31:37
  of
• 31:37
  the
• 31:37
  event
• 31:38
  as
• 31:38
  a
• 31:38
  surprise
• 31:38
  for
• 31:39
  the
• 31:39
  attendees.
• 31:40
  And
• 31:40
  it
• 31:40
  actually
• 31:40
  brought
• 31:41
  me
• 31:41
  to
• 31:41
  tears.
• 31:41
  It
• 31:41
  was
• 31:42
  so
• 31:42
  good.
• 31:42
  Everyone
• 31:42
  was
• 31:43
  surprised
• 31:43
  by
• 31:43
  it.
• 31:43
  And
• 31:43
  it's
• 31:44
  amazing
• 31:44
  to
• 31:45
  there
• 31:45
  and
• 31:45
  see
• 31:45
  the
• 31:45
  day
• 31:46
  you've
• 31:46
  just
• 31:46
  experienced
• 31:47
  be
• 31:47
  replayed
• 31:47
  to
• 31:48
  you
• 31:48
  on
• 31:48
  the
• 31:48
  screen
• 31:48
  before
• 31:48
  you've
• 31:49
  even
• 31:49
  left.
• 31:50
  And
• 31:50
  it
• 31:50
  was
• 31:50
  a
• 31:50
  great
• 31:51
  marketing
• 31:51
  move
• 31:51
  from
• 31:51
  them
• 31:52
  because
• 31:52
  it
• 31:52
  meant
• 31:52
  everyone
• 31:53
  watch
• 31:53
  their
• 31:53
  video.
• 31:53
  They
• 31:54
  could
• 31:54
  have
• 31:54
  sent
• 31:54
  me
• 31:54
  the
• 31:54
  video
• 31:55
  a
• 31:55
  few
• 31:55
  Days
• 31:55
  later
• 31:56
  and
• 31:56
  I'd
• 31:56
  put
• 31:56
  it
• 31:56
  on
• 31:56
  social
• 31:57
  media,
• 31:57
  but
• 31:57
  it
• 31:57
  wouldn't
• 31:58
  have
• 31:58
  hit
• 31:58
  everyone.
• 31:58
  But
• 31:59
  they
• 31:59
  had
• 31:59
  the
• 31:59
  full
• 31:59
  attention
• 32:00
  of
• 32:00
  the
• 32:00
  room.
• 32:01
  They
• 32:01
  had
• 32:01
  that
• 32:01
  surprise
• 32:02
  and
• 32:02
  delight
• 32:02
  factor.
• 32:03
  And
• 32:03
  I'm
• 32:03
  sure
• 32:04
  they're
• 32:04
  going
• 32:04
  to
• 32:04
  get
• 32:04
  some
• 32:04
  bookings
• 32:05
  and
• 32:05
  work
• 32:05
  and
• 32:06
  recommendations
• 32:06
  off
• 32:06
  the
• 32:07
  back
• 32:07
  of
• 32:07
  it.
• 32:07
  It
• 32:07
  was
• 32:08
  smart
• 32:08
  on
• 32:08
  their
• 32:08
  part.
• 32:08
  It
• 32:09
  made
• 32:09
  my
• 32:09
  event
• 32:09
  even
• 32:10
  better
• 32:10
  and
• 32:11
  I
• 32:11
  know
• 32:11
  that
• 32:11
  the
• 32:11
  attendees
• 32:12
  enjoyed
• 32:12
  it
• 32:12
  it
• 32:12
  too.
• 32:13
  Okay,
• 32:13
  the
• 32:14
  next
• 32:14
  thought
• 32:15
  number
• 32:15
  nine
• 32:16
  is
• 32:16
  finances.
• 32:17
  Now
• 32:18
  with
• 32:18
  any
• 32:18
  event
• 32:18
  like
• 32:19
  that,
• 32:19
  we
• 32:19
  got
• 32:19
  to
• 32:19
  talk
• 32:19
  a
• 32:19
  little
• 32:20
  bit
• 32:20
  of
• 32:20
  finance.
• 32:20
  It's
• 32:21
  not
• 32:21
  the
• 32:21
  my
• 32:21
  favorite
• 32:22
  subject
• 32:22
  and
• 32:22
  it's
• 32:22
  definitely
• 32:23
  not
• 32:23
  my
• 32:23
  speciality.
• 32:24
  I
• 32:24
  went
• 32:24
  in
• 32:24
  with
• 32:24
  a
• 32:25
  name
• 32:25
  for
• 32:25
  this
• 32:25
  year's
• 32:26
  event.
• 32:26
  I
• 32:26
  knew
• 32:26
  a
• 32:26
  first
• 32:27
  event
• 32:27
  often
• 32:27
  makes
• 32:27
  a
• 32:28
  loss
• 32:28
  or
• 32:28
  breaks
• 32:28
  even.
• 32:29
  I
• 32:29
  wanted
• 32:29
  to
• 32:29
  break
• 32:30
  even
• 32:30
  or
• 32:30
  make
• 32:30
  profit.
• 32:31
  And
• 32:31
  I'm
• 32:31
  happy
• 32:32
  to
• 32:32
  say
• 32:32
  that
• 32:32
  we
• 32:32
  did
• 32:33
  manage
• 32:33
  to
• 32:33
  make
• 32:33
  some
• 32:34
  profit.
• 32:34
  Not
• 32:35
  lows,
• 32:35
  but
• 32:35
  we
• 32:35
  did
• 32:35
  make
• 32:36
  a
• 32:36
  decent
• 32:36
  amount
• 32:36
  of
• 32:36
  profit,
• 32:37
  which
• 32:37
  I'm
• 32:37
  pleased
• 32:37
  about
• 32:38
  for
• 32:38
  a
• 32:38
  first
• 32:38
  year
• 32:39
  because
• 32:39
  I
• 32:39
  also
• 32:39
  didn't
• 32:40
  scrimp
• 32:40
  and
• 32:40
  and
• 32:41
  save
• 32:41
  on
• 32:42
  things.
• 32:42
  I
• 32:42
  tried
• 32:42
  to
• 32:43
  make
• 32:43
  sure
• 32:43
  that
• 32:44
  I
• 32:45
  went
• 32:45
  for
• 32:45
  it
• 32:45
  and
• 32:45
  I
• 32:45
  made
• 32:46
  it
• 32:46
  a
• 32:46
  good
• 32:46
  experience
• 32:46
  rather
• 32:47
  than
• 32:47
  trying
• 32:47
  to
• 32:47
  do
• 32:47
  things
• 32:47
  on
• 32:48
  the
• 32:48
  cheap.
• 32:48
  Yes,
• 32:48
  like
• 32:48
  I
• 32:49
  said
• 32:49
  earlier,
• 32:49
  I
• 32:49
  could
• 32:49
  have
• 32:49
  made
• 32:49
  quite
• 32:50
  a
• 32:50
  bit
• 32:50
  more
• 32:50
  money
• 32:50
  by
• 32:51
  not
• 32:51
  having
• 32:51
  good
• 32:51
  av,
• 32:52
  but
• 32:52
  quite
• 32:52
  frankly,
• 32:53
  I
• 32:53
  think
• 32:53
  the
• 32:53
  AV
• 32:54
  made
• 32:54
  the
• 32:54
  day
• 32:54
  much,
• 32:55
  much
• 32:55
  better.
• 32:56
  So
• 32:56
  finance
• 32:57
  wise,
• 32:57
  a
• 32:57
  couple
• 32:57
  of
• 32:57
  learnings.
• 32:58
  Number
• 32:58
  one,
• 32:58
  as
• 32:59
  I
• 32:59
  said
• 32:59
  earlier,
• 32:59
  I
• 32:59
  went
• 32:59
  in
• 33:00
  very
• 33:00
  naively.
• 33:01
  I
• 33:01
  did
• 33:01
  have
• 33:01
  a
• 33:01
  budget.
• 33:02
  I
• 33:02
  had
• 33:02
  estimated
• 33:03
  costs,
• 33:03
  but
• 33:03
  some
• 33:03
  of
• 33:03
  my
• 33:03
  costs
• 33:04
  were
• 33:04
  a
• 33:04
  little
• 33:04
  bit
• 33:04
  off
• 33:05
  and
• 33:05
  ended
• 33:05
  up
• 33:05
  being
• 33:06
  a
• 33:06
  lot
• 33:06
  more
• 33:06
  expensive
• 33:06
  than
• 33:07
  I
• 33:07
  thought.
• 33:07
  I
• 33:08
  also
• 33:08
  found
• 33:08
  it
• 33:08
  hard
• 33:09
  because
• 33:09
  I'm
• 33:09
  not
• 33:09
  a
• 33:09
  details
• 33:10
  person,
• 33:10
  even
• 33:10
  though
• 33:10
  I
• 33:11
  encourage
• 33:11
  you
• 33:11
  all
• 33:11
  to
• 33:11
  be
• 33:12
  to
• 33:12
  track
• 33:13
  of
• 33:13
  that.
• 33:13
  And
• 33:13
  when
• 33:13
  I
• 33:13
  got
• 33:14
  busy
• 33:14
  sometimes
• 33:14
  I
• 33:15
  felt
• 33:15
  overwhelmed.
• 33:16
  And
• 33:16
  also
• 33:16
  a
• 33:16
  lesson
• 33:17
  in
• 33:17
  cash
• 33:18
  flow
• 33:18
  being
• 33:18
  different
• 33:19
  to
• 33:19
  profit
• 33:20
  because
• 33:20
  you
• 33:20
  can
• 33:20
  make
• 33:20
  profit
• 33:21
  from
• 33:21
  something,
• 33:21
  but
• 33:22
  when
• 33:22
  you're
• 33:22
  getting
• 33:22
  income
• 33:23
  coming
• 33:23
  in
• 33:23
  all
• 33:23
  the
• 33:23
  way
• 33:23
  through
• 33:24
  the
• 33:24
  year,
• 33:25
  you
• 33:25
  have
• 33:25
  to
• 33:25
  learn
• 33:25
  to
• 33:26
  put
• 33:26
  stuff
• 33:26
  aside
• 33:26
  to
• 33:27
  pay
• 33:27
  the
• 33:27
  venue
• 33:27
  and
• 33:27
  put
• 33:28
  stuff
• 33:28
  aside
• 33:28
  for
• 33:28
  that.
• 33:28
  Because
• 33:29
  if
• 33:29
  you
• 33:29
  spend
• 33:30
  the
• 33:30
  money
• 33:30
  as
• 33:30
  it
• 33:30
  comes
• 33:30
  in,
• 33:30
  when
• 33:31
  the
• 33:31
  bill
• 33:31
  comes
• 33:31
  in,
• 33:31
  you're
• 33:32
  not
• 33:32
  going
• 33:32
  to
• 33:32
  have
• 33:32
  the
• 33:32
  money
• 33:32
  there.
• 33:33
  And
• 33:33
  I
• 33:33
  know
• 33:33
  that's
• 33:33
  something
• 33:34
  a
• 33:34
  lot
• 33:34
  of
• 33:34
  you
• 33:34
  struggle
• 33:34
  with,
• 33:35
  particularly
• 33:36
  when
• 33:36
  it
• 33:36
  comes
• 33:36
  to
• 33:37
  planning
• 33:37
  your
• 33:37
  finances
• 33:38
  around
• 33:38
  a
• 33:38
  busy
• 33:38
  season
• 33:39
  and
• 33:39
  a
• 33:39
  quiet
• 33:39
  season.
• 33:40
  And
• 33:40
  so
• 33:41
  I
• 33:41
  love
• 33:41
  my
• 33:41
  Starling
• 33:42
  accounts
• 33:42
  because
• 33:42
  it
• 33:43
  allows
• 33:43
  me
• 33:43
  to
• 33:43
  have
• 33:43
  spaces
• 33:44
  within
• 33:44
  my
• 33:44
  bank
• 33:44
  account.
• 33:45
  And
• 33:45
  so
• 33:45
  I
• 33:45
  have
• 33:45
  a
• 33:45
  wed
• 33:46
  pros
• 33:46
  live
• 33:46
  space
• 33:47
  that
• 33:47
  I
• 33:47
  could
• 33:47
  start
• 33:48
  filtering
• 33:48
  money
• 33:49
  through.
• 33:49
  So
• 33:49
  when
• 33:49
  the
• 33:49
  bills
• 33:50
  came
• 33:50
  in
• 33:50
  I
• 33:50
  knew
• 33:50
  that
• 33:50
  I
• 33:51
  had
• 33:51
  the
• 33:51
  money
• 33:51
  there
• 33:52
  so
• 33:52
  I
• 33:52
  wasn't
• 33:53
  spending
• 33:53
  the
• 33:53
  money
• 33:53
  that
• 33:54
  needed
• 33:54
  to
• 33:54
  go
• 33:54
  on
• 33:55
  expenses.
• 33:55
  It's
• 33:56
  easy
• 33:56
  and
• 33:56
  tempting
• 33:57
  when
• 33:57
  all
• 33:57
  that
• 33:57
  money's
• 33:57
  coming
• 33:58
  in
• 33:58
  for
• 33:58
  ticket
• 33:58
  sales,
• 33:58
  to
• 33:59
  think
• 33:59
  you've
• 33:59
  got
• 33:59
  loads
• 34:00
  of
• 34:00
  money
• 34:00
  to
• 34:00
  go
• 34:00
  out
• 34:00
  and
• 34:00
  spend
• 34:01
  it.
• 34:01
  But
• 34:01
  ultimately
• 34:02
  you've
• 34:02
  got
• 34:02
  to
• 34:02
  pay
• 34:02
  out
• 34:02
  your
• 34:02
  expenses
• 34:03
  first,
• 34:03
  otherwise
• 34:04
  you're
• 34:04
  going
• 34:04
  to
• 34:04
  get
• 34:04
  a
• 34:04
  surprise
• 34:05
  down
• 34:05
  the
• 34:05
  road.
• 34:06
  The
• 34:06
  other
• 34:06
  thing
• 34:06
  that
• 34:06
  I
• 34:06
  definitely
• 34:07
  didn't
• 34:07
  take
• 34:08
  into
• 34:08
  an
• 34:08
  account
• 34:08
  and
• 34:08
  was
• 34:09
  a
• 34:09
  huge
• 34:09
  learning
• 34:09
  for
• 34:10
  me
• 34:10
  and
• 34:10
  it's
• 34:10
  going
• 34:10
  to
• 34:11
  impact
• 34:11
  my
• 34:11
  business
• 34:11
  going,
• 34:12
  going
• 34:12
  forward
• 34:12
  in
• 34:12
  both
• 34:13
  positive
• 34:13
  and
• 34:13
  negative,
• 34:14
  is
• 34:14
  that
• 34:15
  when
• 34:15
  you
• 34:15
  have
• 34:15
  a
• 34:16
  business
• 34:16
  event
• 34:16
  of
• 34:16
  that
• 34:17
  size,
• 34:17
  obviously
• 34:18
  you
• 34:18
  bring
• 34:18
  in
• 34:19
  a
• 34:19
  huge
• 34:19
  amount
• 34:19
  of
• 34:19
  money.
• 34:20
  There's
• 34:20
  a
• 34:20
  big
• 34:20
  turnover
• 34:21
  because
• 34:21
  you've
• 34:21
  got
• 34:22
  to
• 34:22
  pay
• 34:22
  the
• 34:22
  venue
• 34:22
  for
• 34:23
  all
• 34:23
  the
• 34:23
  food
• 34:23
  and
• 34:23
  the
• 34:24
  drinks
• 34:24
  and
• 34:24
  the
• 34:24
  venue.
• 34:25
  And
• 34:25
  so
• 34:25
  the
• 34:25
  turnover
• 34:26
  is
• 34:26
  quite
• 34:26
  high.
• 34:27
  And
• 34:27
  what
• 34:27
  I
• 34:27
  hadn't
• 34:28
  realized,
• 34:28
  obviously,
• 34:29
  was
• 34:30
  that
• 34:30
  if
• 34:30
  your
• 34:30
  turnover
• 34:30
  gets
• 34:31
  high,
• 34:31
  your
• 34:31
  turnover
• 34:32
  in
• 34:32
  your
• 34:32
  business
• 34:32
  goes
• 34:33
  up.
• 34:33
  And
• 34:34
  there's
• 34:34
  something
• 34:34
  here
• 34:34
  in
• 34:34
  the
• 34:34
  UK
• 34:35
  called
• 34:35
  the
• 34:35
  VAT
• 34:35
  threshold.
• 34:36
  So
• 34:36
  if
• 34:37
  your
• 34:37
  turnover
• 34:37
  goes
• 34:38
  over
• 34:38
  90,000,
• 34:39
  you
• 34:40
  have
• 34:40
  to
• 34:40
  register
• 34:41
  for
• 34:42
  VAT.
• 34:43
  There's
• 34:43
  an
• 34:43
  additional
• 34:44
  tax
• 34:44
  that
• 34:44
  you
• 34:44
  then
• 34:44
  have
• 34:45
  to
• 34:45
  pass
• 34:45
  on
• 34:45
  to
• 34:45
  your
• 34:45
  clients.
• 34:46
  And
• 34:46
  I've
• 34:47
  never
• 34:47
  particularly
• 34:47
  been
• 34:48
  near
• 34:48
  that
• 34:48
  threshold.
• 34:49
  I've
• 34:49
  kept
• 34:50
  my
• 34:50
  business
• 34:50
  at
• 34:50
  a
• 34:50
  lovely
• 34:50
  place
• 34:51
  that
• 34:51
  I
• 34:51
  was
• 34:51
  happy
• 34:51
  with,
• 34:52
  but
• 34:52
  doing
• 34:52
  wed
• 34:53
  pros
• 34:53
  live
• 34:54
  well,
• 34:54
  I
• 34:54
  could
• 34:54
  see
• 34:55
  very
• 34:55
  quickly
• 34:55
  by
• 34:56
  March
• 34:56
  it
• 34:56
  was
• 34:56
  going
• 34:56
  to
• 34:57
  tip
• 34:57
  me
• 34:57
  over.
• 34:58
  And,
• 34:58
  yes,
• 34:58
  you
• 34:58
  can
• 34:59
  go,
• 34:59
  well,
• 34:59
  that's
• 34:59
  great
• 34:59
  for
• 34:59
  your
• 34:59
  business,
• 35:00
  Becca,
• 35:00
  but
• 35:00
  remember,
• 35:01
  this
• 35:01
  isn't
• 35:01
  profit,
• 35:01
  this
• 35:01
  is
• 35:02
  turnover.
• 35:03
  So
• 35:03
  it's
• 35:03
  not
• 35:03
  that
• 35:04
  my
• 35:04
  profit
• 35:04
  went
• 35:04
  up
• 35:04
  like
• 35:06
  it
• 35:06
  was,
• 35:06
  that
• 35:06
  my
• 35:06
  turnover
• 35:07
  went
• 35:07
  up
• 35:07
  lows.
• 35:07
  And
• 35:07
  that's
• 35:08
  what
• 35:08
  caught
• 35:08
  me
• 35:08
  off
• 35:08
  guard.
• 35:09
  And
• 35:09
  so,
• 35:10
  as
• 35:10
  of
• 35:10
  the
• 35:10
  1st
• 35:10
  of
• 35:10
  April,
• 35:10
  I
• 35:11
  have
• 35:11
  now
• 35:11
  gone
• 35:11
  VAT
• 35:12
  registered
• 35:13
  and
• 35:13
  will
• 35:13
  remain
• 35:14
  so,
• 35:14
  and
• 35:14
  I
• 35:14
  have
• 35:14
  to
• 35:14
  charge
• 35:14
  VAT
• 35:15
  on
• 35:15
  all
• 35:15
  of
• 35:16
  my
• 35:17
  sales
• 35:18
  going
• 35:18
  forward.
• 35:19
  And
• 35:19
  that's
• 35:20
  been
• 35:20
  interesting.
• 35:20
  And
• 35:21
  again,
• 35:21
  that
• 35:21
  was
• 35:21
  a
• 35:21
  stress
• 35:22
  point
• 35:22
  because
• 35:22
  it
• 35:22
  happened
• 35:23
  in
• 35:23
  March
• 35:23
  when
• 35:24
  I
• 35:24
  was
• 35:24
  at
• 35:24
  this
• 35:24
  highest
• 35:25
  stress
• 35:25
  level
• 35:25
  of
• 35:25
  running
• 35:26
  a
• 35:26
  conference
• 35:26
  and
• 35:27
  I
• 35:27
  then
• 35:27
  had
• 35:27
  to
• 35:27
  go
• 35:28
  and
• 35:28
  go
• 35:28
  through
• 35:28
  all
• 35:28
  my
• 35:28
  subscriptions
• 35:29
  and
• 35:29
  tell
• 35:29
  everyone
• 35:30
  that
• 35:30
  all
• 35:30
  my
• 35:30
  prices
• 35:31
  were
• 35:31
  now
• 35:31
  going
• 35:31
  to
• 35:31
  have
• 35:31
  to
• 35:32
  be
• 35:32
  submitted
• 35:32
  subject
• 35:32
  to
• 35:32
  vat.
• 35:33
  So
• 35:34
  lots
• 35:34
  of
• 35:34
  financial
• 35:35
  lessons
• 35:35
  learned
• 35:36
  along
• 35:36
  the
• 35:36
  way.
• 35:36
  Definitely
• 35:37
  learnings
• 35:37
  for
• 35:37
  next
• 35:38
  year,
• 35:38
  Definitely
• 35:38
  learnings
• 35:39
  in
• 35:39
  terms
• 35:39
  of
• 35:39
  profit
• 35:40
  and
• 35:41
  making
• 35:41
  sure
• 35:41
  that
• 35:42
  I
• 35:42
  spend
• 35:42
  my
• 35:42
  expenses
• 35:43
  well.
• 35:44
  Definitely
• 35:44
  learnings
• 35:45
  in
• 35:45
  the
• 35:46
  VAT
• 35:46
  threshold
• 35:47
  for
• 35:47
  some
• 35:47
  of
• 35:47
  you,
• 35:47
  and
• 35:48
  also
• 35:48
  learnings
• 35:49
  in
• 35:49
  making
• 35:49
  sure
• 35:49
  that
• 35:50
  I'm
• 35:50
  keeping
• 35:50
  on
• 35:50
  track
• 35:51
  of
• 35:51
  the
• 35:51
  income
• 35:51
  and
• 35:51
  the
• 35:51
  spreadsheets
• 35:52
  and
• 35:52
  keeping
• 35:52
  those
• 35:53
  numbers
• 35:53
  to
• 35:53
  hand
• 35:54
  like
• 35:54
  I
• 35:54
  tell
• 35:54
  you
• 35:55
  to,
• 35:55
  so
• 35:55
  I'm
• 35:55
  not
• 35:55
  losing
• 35:56
  control
• 35:56
  of
• 35:56
  the
• 35:57
  spending
• 35:57
  now.
• 35:58
  I
• 35:58
  didn't
• 35:58
  lose
• 35:58
  control
• 35:58
  of
• 35:59
  my
• 35:59
  spending
• 35:59
  for
• 35:59
  2026
• 36:00
  but.
• 36:01
  But
• 36:01
  it
• 36:01
  could
• 36:01
  have
• 36:01
  easily
• 36:02
  happened,
• 36:02
  especially
• 36:03
  when
• 36:03
  my
• 36:03
  AV
• 36:04
  bill
• 36:04
  was
• 36:04
  four
• 36:04
  times
• 36:05
  what
• 36:05
  I'd
• 36:05
  budgeted
• 36:06
  for.
• 36:06
  Luckily,
• 36:07
  it
• 36:07
  had
• 36:07
  a
• 36:07
  lot
• 36:07
  of
• 36:07
  buffer
• 36:07
  room
• 36:08
  in
• 36:08
  my
• 36:08
  budget
• 36:09
  as
• 36:09
  well.
• 36:10
  Okay,
• 36:10
  that
• 36:10
  brings
• 36:10
  me
• 36:11
  on
• 36:11
  to
• 36:11
  number
• 36:11
  10,
• 36:12
  my
• 36:12
  final
• 36:13
  learning
• 36:13
  from
• 36:13
  Wed
• 36:14
  Pros
• 36:14
  Live.
• 36:15
  And
• 36:15
  that
• 36:15
  is
• 36:16
  I
• 36:16
  have
• 36:16
  a
• 36:16
  love
• 36:16
  hate
• 36:17
  relationship
• 36:17
  with
• 36:18
  feedback.
• 36:19
  So
• 36:19
  as
• 36:19
  part
• 36:19
  of
• 36:19
  the
• 36:20
  event,
• 36:20
  I
• 36:20
  realized
• 36:21
  I
• 36:21
  probably
• 36:21
  should
• 36:21
  do
• 36:21
  a
• 36:21
  feedback
• 36:22
  form
• 36:22
  for
• 36:22
  attendees.
• 36:23
  Now,
• 36:23
  I'm
• 36:23
  someone
• 36:24
  who
• 36:24
  very
• 36:24
  much
• 36:24
  lives
• 36:25
  in
• 36:25
  my
• 36:25
  own
• 36:25
  head
• 36:25
  in
• 36:25
  the
• 36:25
  moment.
• 36:26
  And
• 36:26
  so
• 36:27
  I
• 36:27
  love
• 36:27
  being
• 36:27
  in
• 36:27
  the
• 36:27
  post
• 36:28
  event
• 36:28
  vibe
• 36:28
  of
• 36:28
  everyone
• 36:29
  being
• 36:29
  there
• 36:29
  and
• 36:30
  saying
• 36:30
  how
• 36:30
  much
• 36:30
  fun
• 36:30
  they
• 36:31
  had
• 36:31
  and
• 36:31
  seeing
• 36:31
  the
• 36:31
  smiles.
• 36:32
  And
• 36:33
  I'm
• 36:33
  not
• 36:33
  so
• 36:33
  good
• 36:33
  at
• 36:33
  hearing
• 36:34
  the
• 36:34
  things
• 36:34
  that
• 36:34
  they
• 36:34
  didn't
• 36:35
  like
• 36:35
  so
• 36:35
  much,
• 36:35
  but
• 36:36
  I
• 36:36
  knew
• 36:36
  it
• 36:36
  was
• 36:36
  an
• 36:36
  important
• 36:37
  part.
• 36:37
  And
• 36:37
  if
• 36:37
  you
• 36:37
  want
• 36:37
  to
• 36:37
  grow
• 36:38
  as
• 36:38
  a
• 36:38
  business
• 36:38
  owner,
• 36:38
  you've
• 36:39
  got
• 36:39
  to
• 36:39
  take
• 36:39
  the
• 36:40
  rough
• 36:40
  with
• 36:40
  the
• 36:40
  smooth,
• 36:40
  you
• 36:40
  got
• 36:41
  to
• 36:41
  hear
• 36:41
  the
• 36:41
  good
• 36:41
  with
• 36:41
  the
• 36:42
  bad.
• 36:42
  And
• 36:42
  there's
• 36:43
  lessons
• 36:43
  to
• 36:43
  be
• 36:43
  learned.
• 36:44
  So
• 36:44
  we
• 36:44
  did
• 36:44
  send
• 36:44
  out
• 36:44
  a
• 36:44
  feedback
• 36:45
  form.
• 36:45
  I
• 36:46
  started
• 36:46
  reading
• 36:46
  the
• 36:46
  feedback
• 36:47
  forms
• 36:47
  two
• 36:47
  days
• 36:48
  after
• 36:48
  the
• 36:48
  event
• 36:48
  and
• 36:48
  realized
• 36:49
  I
• 36:49
  wasn't
• 36:50
  in
• 36:50
  the
• 36:50
  right
• 36:50
  place
• 36:50
  to
• 36:50
  read
• 36:50
  everyone's
• 36:51
  feedback
• 36:51
  because
• 36:52
  I
• 36:52
  was
• 36:52
  exhausted,
• 36:53
  I
• 36:53
  was
• 36:53
  riding
• 36:54
  a
• 36:54
  high
• 36:54
  and
• 36:54
  I
• 36:54
  didn't
• 36:55
  want
• 36:55
  that
• 36:55
  to
• 36:55
  end.
• 36:55
  However,
• 36:56
  we
• 36:56
  have
• 36:56
  now,
• 36:57
  as
• 36:57
  a
• 36:57
  team,
• 36:58
  we're
• 36:58
  compiling
• 36:59
  that
• 36:59
  feedback
• 36:59
  and
• 36:59
  looking
• 37:00
  through
• 37:00
  for
• 37:00
  common
• 37:01
  patterns.
• 37:01
  But
• 37:01
  here's
• 37:02
  why
• 37:02
  I
• 37:02
  have
• 37:02
  a
• 37:02
  love
• 37:02
  hate
• 37:03
  relationship
• 37:03
  with
• 37:03
  feedback.
• 37:04
  I
• 37:04
  love
• 37:04
  it
• 37:04
  because
• 37:05
  it's
• 37:05
  helpful.
• 37:05
  And
• 37:06
  inside
• 37:06
  all
• 37:07
  of
• 37:07
  that
• 37:07
  feedback
• 37:07
  we
• 37:07
  get,
• 37:08
  there
• 37:08
  will
• 37:08
  be
• 37:08
  little
• 37:08
  nuggets
• 37:09
  that
• 37:09
  will
• 37:09
  really
• 37:09
  help
• 37:10
  me
• 37:10
  shape
• 37:10
  2027
• 37:11
  to
• 37:11
  be
• 37:11
  even
• 37:11
  better
• 37:12
  than
• 37:12
  2026.
• 37:13
  Even
• 37:14
  though
• 37:14
  we
• 37:14
  set
• 37:14
  a
• 37:14
  high
• 37:14
  bar,
• 37:15
  there's
• 37:15
  always
• 37:15
  room
• 37:16
  for
• 37:16
  1%
• 37:16
  improvements.
• 37:17
  And
• 37:18
  so
• 37:18
  I
• 37:18
  knew
• 37:18
  that
• 37:19
  I
• 37:19
  needed
• 37:19
  to
• 37:19
  get
• 37:19
  that
• 37:19
  feedback
• 37:20
  in
• 37:20
  order
• 37:20
  to
• 37:20
  do
• 37:20
  that.
• 37:21
  And
• 37:21
  there
• 37:21
  were
• 37:22
  some
• 37:22
  things
• 37:22
  in
• 37:22
  there
• 37:23
  that
• 37:23
  were
• 37:23
  either
• 37:23
  a
• 37:23
  couple
• 37:24
  of
• 37:24
  common
• 37:24
  themes
• 37:25
  or
• 37:25
  things
• 37:25
  I
• 37:25
  think.
• 37:26
  Yeah,
• 37:26
  actually
• 37:26
  I
• 37:26
  should
• 37:26
  have
• 37:27
  thought
• 37:27
  about
• 37:27
  that
• 37:27
  sooner.
• 37:28
  For
• 37:28
  example,
• 37:30
  there
• 37:30
  was
• 37:30
  a
• 37:30
  few
• 37:31
  things
• 37:31
  I
• 37:31
  hadn't
• 37:31
  thought
• 37:31
  about,
• 37:32
  which
• 37:32
  I'll
• 37:32
  go
• 37:32
  through
• 37:32
  in
• 37:33
  a
• 37:33
  moment.
• 37:34
  But
• 37:34
  on
• 37:34
  the
• 37:34
  other
• 37:34
  hand,
• 37:34
  the
• 37:35
  difficulty
• 37:35
  with
• 37:35
  feedback
• 37:36
  is
• 37:36
  everyone's
• 37:36
  looking
• 37:36
  at
• 37:37
  it
• 37:37
  from
• 37:37
  their
• 37:37
  own
• 37:38
  perspective.
• 37:38
  They're
• 37:39
  not
• 37:39
  thinking
• 37:39
  about
• 37:39
  practicalities,
• 37:41
  they're
• 37:41
  thinking
• 37:41
  about
• 37:41
  what
• 37:41
  would
• 37:42
  make
• 37:42
  it
• 37:42
  better
• 37:42
  for
• 37:42
  them
• 37:42
  as
• 37:43
  an
• 37:43
  individual.
• 37:43
  And
• 37:44
  I
• 37:44
  said
• 37:44
  earlier,
• 37:45
  well,
• 37:45
  in
• 37:45
  the
• 37:46
  room
• 37:46
  there's
• 37:46
  going
• 37:46
  to
• 37:46
  be
• 37:46
  such
• 37:46
  a
• 37:47
  cross
• 37:47
  section
• 37:47
  of
• 37:47
  people
• 37:48
  and
• 37:48
  the
• 37:48
  speakers
• 37:49
  that
• 37:49
  I've
• 37:49
  got
• 37:49
  to
• 37:49
  try
• 37:49
  and
• 37:50
  make
• 37:50
  it
• 37:50
  work
• 37:51
  across
• 37:51
  the
• 37:51
  board.
• 37:51
  And
• 37:52
  so
• 37:52
  what's
• 37:52
  better
• 37:52
  for
• 37:53
  person
• 37:53
  A
• 37:53
  might
• 37:54
  be
• 37:54
  not
• 37:54
  for
• 37:54
  person
• 37:54
  B.
• 37:55
  And
• 37:55
  that's
• 37:56
  the
• 37:56
  difficulty
• 37:56
  with
• 37:56
  feedback
• 37:57
  because
• 37:57
  I
• 37:57
  would
• 37:57
  read
• 37:57
  some
• 37:58
  feedback
• 37:58
  form
• 37:58
  where
• 37:58
  someone
• 37:59
  would
• 37:59
  say,
• 37:59
  say
• 37:59
  speaker
• 38:01
  Zed
• 38:02
  I'm
• 38:02
  not
• 38:02
  going
• 38:02
  to
• 38:02
  give
• 38:02
  a
• 38:02
  specific
• 38:03
  name.
• 38:03
  Speaker
• 38:03
  Zed.
• 38:04
  I
• 38:04
  didn't
• 38:04
  like
• 38:04
  their
• 38:05
  talk.
• 38:05
  And
• 38:05
  then
• 38:05
  I'd
• 38:06
  read
• 38:06
  three
• 38:06
  other
• 38:06
  pieces
• 38:06
  of
• 38:07
  feedback
• 38:07
  that
• 38:07
  would
• 38:07
  say,
• 38:07
  speaker
• 38:08
  Zed
• 38:08
  was
• 38:08
  the
• 38:08
  best
• 38:09
  speaker
• 38:09
  I've
• 38:09
  ever
• 38:09
  seen.
• 38:10
  It
• 38:10
  was
• 38:10
  my
• 38:10
  highlight
• 38:11
  of
• 38:11
  the
• 38:11
  day.
• 38:11
  Okay,
• 38:12
  so
• 38:12
  what
• 38:12
  works
• 38:12
  for
• 38:12
  someone
• 38:13
  doesn't
• 38:13
  work
• 38:13
  for
• 38:14
  someone
• 38:14
  else.
• 38:14
  I
• 38:15
  had
• 38:15
  other
• 38:15
  people
• 38:15
  say,
• 38:16
  you
• 38:16
  had
• 38:16
  too
• 38:16
  many
• 38:16
  American
• 38:17
  speakers.
• 38:17
  And
• 38:18
  then
• 38:18
  I
• 38:18
  had
• 38:18
  other
• 38:18
  people
• 38:19
  say,
• 38:19
  I
• 38:19
  love
• 38:19
  the
• 38:20
  American
• 38:20
  speakers.
• 38:20
  I
• 38:20
  want
• 38:21
  to
• 38:21
  see
• 38:21
  more
• 38:21
  of
• 38:21
  them.
• 38:22
  And
• 38:22
  so
• 38:22
  we
• 38:22
  have
• 38:23
  to
• 38:23
  take
• 38:23
  that
• 38:23
  feedback
• 38:24
  as
• 38:24
  a
• 38:24
  collector
• 38:26
  and
• 38:26
  with
• 38:26
  the
• 38:26
  practical
• 38:27
  had
• 38:27
  people
• 38:27
  say
• 38:27
  that
• 38:27
  they'd
• 38:28
  rather
• 38:28
  all
• 38:28
  the
• 38:28
  seating
• 38:29
  was
• 38:29
  round
• 38:29
  tables
• 38:30
  so
• 38:30
  they
• 38:30
  could
• 38:30
  take
• 38:30
  notes.
• 38:31
  And
• 38:31
  I
• 38:31
  hear
• 38:31
  you
• 38:31
  and
• 38:32
  I
• 38:32
  understand
• 38:32
  that,
• 38:33
  but
• 38:33
  practically,
• 38:34
  if
• 38:34
  we'd
• 38:34
  have
• 38:34
  had
• 38:35
  tables
• 38:35
  in
• 38:35
  the
• 38:35
  Royal
• 38:35
  Horse
• 38:36
  Guards
• 38:36
  Hotel,
• 38:36
  you
• 38:36
  saw
• 38:37
  the
• 38:37
  size
• 38:37
  of
• 38:37
  the
• 38:37
  space.
• 38:38
  I'd
• 38:38
  have
• 38:38
  had
• 38:38
  to
• 38:38
  half
• 38:39
  the
• 38:39
  guest
• 38:39
  numbers.
• 38:40
  So
• 38:40
  half
• 38:40
  of
• 38:40
  the
• 38:41
  people
• 38:41
  wouldn't
• 38:41
  have
• 38:41
  been
• 38:41
  able
• 38:41
  to
• 38:42
  come
• 38:42
  and
• 38:42
  I'd
• 38:42
  have
• 38:42
  had
• 38:43
  to
• 38:43
  double
• 38:43
  the
• 38:43
  ticket
• 38:43
  price
• 38:44
  to
• 38:44
  be
• 38:45
  able
• 38:45
  to
• 38:45
  pay
• 38:45
  for
• 38:45
  the
• 38:45
  same
• 38:45
  space.
• 38:46
  And
• 38:47
  so
• 38:47
  although
• 38:47
  something
• 38:47
  might
• 38:47
  be
• 38:48
  better
• 38:48
  for
• 38:48
  you
• 38:49
  personally,
• 38:49
  actually,
• 38:50
  if
• 38:50
  you
• 38:50
  had
• 38:50
  to
• 38:50
  take
• 38:51
  it
• 38:51
  at
• 38:51
  the
• 38:51
  cost
• 38:51
  of
• 38:51
  the
• 38:51
  ticket
• 38:52
  price
• 38:52
  price,
• 38:52
  well,
• 38:53
  would
• 38:53
  you
• 38:53
  want
• 38:53
  to
• 38:53
  pay
• 38:53
  double
• 38:54
  to
• 38:54
  sit
• 38:54
  at
• 38:54
  a
• 38:54
  table?
• 38:55
  Or
• 38:55
  as
• 38:55
  an
• 38:56
  industry,
• 38:56
  as
• 38:56
  a
• 38:56
  whole,
• 38:56
  are
• 38:56
  we
• 38:57
  better
• 38:57
  to
• 38:57
  let
• 38:57
  more
• 38:57
  people
• 38:58
  experience
• 38:58
  these
• 38:58
  great
• 38:59
  speakers
• 38:59
  in
• 38:59
  this
• 38:59
  great
• 38:59
  event
• 39:00
  and
• 39:00
  be
• 39:00
  part
• 39:00
  of
• 39:01
  it
• 39:01
  rather
• 39:01
  than
• 39:02
  feeling
• 39:02
  like
• 39:02
  they're
• 39:02
  costed
• 39:03
  out
• 39:03
  of
• 39:03
  being
• 39:04
  able
• 39:04
  to
• 39:04
  attend?
• 39:05
  So
• 39:05
  in
• 39:05
  all
• 39:05
  of
• 39:05
  these
• 39:06
  things,
• 39:06
  there's
• 39:06
  lots
• 39:06
  to
• 39:07
  pay
• 39:07
  attention
• 39:07
  to.
• 39:08
  Now,
• 39:08
  there
• 39:08
  were
• 39:08
  a
• 39:08
  couple
• 39:09
  of
• 39:09
  really
• 39:09
  good
• 39:09
  pieces
• 39:09
  of
• 39:09
  feedback
• 39:10
  things
• 39:10
  that
• 39:10
  I
• 39:10
  hadn't
• 39:11
  thought
• 39:11
  about,
• 39:12
  some
• 39:12
  that
• 39:12
  came
• 39:13
  out
• 39:13
  early
• 39:14
  on
• 39:14
  in
• 39:14
  the
• 39:14
  process
• 39:15
  and
• 39:15
  some
• 39:15
  that
• 39:15
  came
• 39:15
  out
• 39:16
  after
• 39:16
  the
• 39:16
  event.
• 39:17
  But
• 39:17
  here's
• 39:18
  three
• 39:18
  quite
• 39:18
  funny
• 39:19
  things.
• 39:19
  Simple
• 39:19
  things
• 39:19
  to
• 39:19
  solve
• 39:20
  in
• 39:20
  some
• 39:20
  ways,
• 39:20
  but
• 39:21
  also
• 39:21
  challenges.
• 39:22
  Now,
• 39:22
  the
• 39:22
  number
• 39:22
  one
• 39:23
  thing
• 39:23
  was,
• 39:24
  now
• 39:25
  lots
• 39:25
  of
• 39:25
  you
• 39:25
  made
• 39:25
  jokes
• 39:26
  to
• 39:26
  me
• 39:26
  about
• 39:26
  coats
• 39:27
  because
• 39:27
  I
• 39:27
  kept
• 39:27
  putting
• 39:27
  out
• 39:28
  in
• 39:28
  my
• 39:28
  messaging,
• 39:28
  don't
• 39:29
  bring
• 39:29
  a
• 39:29
  coat,
• 39:30
  even
• 39:30
  though
• 39:30
  it
• 39:30
  was
• 39:30
  kind
• 39:30
  of
• 39:31
  cold
• 39:31
  and
• 39:31
  rainy.
• 39:31
  And
• 39:32
  the
• 39:32
  reason
• 39:32
  for
• 39:32
  that
• 39:32
  was,
• 39:33
  is
• 39:33
  in
• 39:33
  our
• 39:34
  final
• 39:34
  meeting
• 39:34
  where
• 39:35
  we
• 39:35
  did
• 39:35
  a
• 39:35
  walkthrough
• 39:35
  of
• 39:35
  the
• 39:36
  venue,
• 39:36
  the
• 39:37
  venue
• 39:37
  team
• 39:37
  pointed
• 39:38
  out
• 39:38
  to
• 39:38
  me
• 39:38
  that
• 39:38
  we
• 39:39
  used
• 39:39
  all
• 39:39
  the
• 39:39
  spaces
• 39:40
  really
• 39:40
  effectively,
• 39:41
  but
• 39:41
  we
• 39:41
  hadn't
• 39:42
  left
• 39:42
  a
• 39:42
  space
• 39:42
  for
• 39:42
  anyone
• 39:43
  to
• 39:43
  put
• 39:43
  coats.
• 39:44
  And
• 39:44
  I
• 39:44
  panicked
• 39:45
  because
• 39:45
  I
• 39:45
  suddenly
• 39:46
  realized
• 39:46
  if
• 39:46
  184
• 39:47
  people
• 39:47
  all
• 39:48
  bring
• 39:48
  big
• 39:48
  winter
• 39:48
  coats,
• 39:49
  like
• 39:49
  where
• 39:49
  are
• 39:50
  they
• 39:50
  going
• 39:50
  to
• 39:50
  go?
• 39:51
  It's
• 39:51
  going
• 39:51
  to
• 39:52
  be
• 39:52
  stressful.
• 39:52
  They're
• 39:52
  going
• 39:52
  to
• 39:52
  be
• 39:52
  on
• 39:52
  the
• 39:52
  back
• 39:53
  of
• 39:53
  all
• 39:53
  their
• 39:53
  chairs.
• 39:54
  And
• 39:54
  so
• 39:54
  I
• 39:54
  decided
• 39:55
  the
• 39:55
  best
• 39:55
  way
• 39:55
  to
• 39:55
  do
• 39:55
  it
• 39:55
  was
• 39:56
  encouraging
• 39:56
  people
• 39:56
  not
• 39:57
  to
• 39:57
  bring
• 39:57
  a
• 39:57
  coat,
• 39:58
  knowing
• 39:58
  that
• 39:58
  some
• 39:58
  people
• 39:59
  would,
• 39:59
  but
• 40:00
  we
• 40:00
  could
• 40:00
  deal
• 40:00
  with
• 40:00
  20
• 40:01
  to
• 40:01
  50
• 40:01
  coats,
• 40:01
  we
• 40:02
  couldn't
• 40:02
  deal
• 40:02
  with
• 40:02
  180
• 40:03
  coats.
• 40:03
  And
• 40:03
  actually,
• 40:04
  in
• 40:04
  the
• 40:04
  end,
• 40:04
  the
• 40:05
  venue
• 40:05
  did
• 40:05
  manage
• 40:05
  to
• 40:06
  find
• 40:06
  some
• 40:06
  coat
• 40:06
  hanger
• 40:07
  spaces
• 40:07
  for
• 40:07
  people
• 40:08
  to
• 40:08
  hang
• 40:08
  coats.
• 40:08
  But
• 40:09
  it's
• 40:09
  something
• 40:10
  you
• 40:10
  didn't
• 40:10
  think
• 40:10
  about.
• 40:10
  When
• 40:11
  I
• 40:11
  booked
• 40:11
  the
• 40:11
  venue
• 40:11
  last
• 40:11
  year,
• 40:12
  coats
• 40:12
  were
• 40:12
  not
• 40:12
  top
• 40:13
  of
• 40:13
  my
• 40:13
  mind,
• 40:13
  but
• 40:14
  I'm
• 40:14
  definitely
• 40:14
  going
• 40:14
  to
• 40:14
  be
• 40:14
  thinking
• 40:15
  about
• 40:15
  where
• 40:15
  people
• 40:15
  are
• 40:15
  putting
• 40:15
  their
• 40:16
  coats
• 40:16
  for
• 40:16
  2027,
• 40:17
  or
• 40:18
  look
• 40:18
  out
• 40:18
  for
• 40:18
  me
• 40:18
  saying,
• 40:18
  again,
• 40:19
  again,
• 40:19
  don't
• 40:20
  bring
• 40:20
  a
• 40:20
  coat,
• 40:20
  because
• 40:20
  if
• 40:21
  you've
• 40:21
  got
• 40:21
  to
• 40:21
  hire
• 40:21
  an
• 40:21
  extra
• 40:21
  room
• 40:22
  for
• 40:22
  coats,
• 40:23
  trust
• 40:23
  me,
• 40:23
  that's
• 40:23
  going
• 40:23
  to
• 40:24
  cost
• 40:24
  you
• 40:24
  a
• 40:24
  lot
• 40:24
  of
• 40:24
  money
• 40:24
  in
• 40:24
  one
• 40:25
  of
• 40:25
  those
• 40:25
  central
• 40:25
  London
• 40:26
  hotels.
• 40:27
  Another
• 40:27
  piece
• 40:28
  of
• 40:28
  feedback
• 40:28
  was
• 40:29
  the
• 40:29
  distance
• 40:29
  from
• 40:29
  the
• 40:30
  screen.
• 40:30
  So
• 40:30
  with
• 40:30
  there
• 40:31
  being
• 40:31
  so
• 40:31
  many
• 40:31
  people,
• 40:32
  it
• 40:32
  was
• 40:32
  a
• 40:32
  large
• 40:33
  room
• 40:33
  and
• 40:33
  if
• 40:33
  you
• 40:33
  were
• 40:34
  placed
• 40:34
  right
• 40:34
  at
• 40:34
  the
• 40:34
  back
• 40:35
  of
• 40:35
  that
• 40:35
  room,
• 40:35
  there
• 40:35
  were
• 40:36
  some
• 40:36
  slides
• 40:36
  that
• 40:36
  were
• 40:36
  harder
• 40:37
  to
• 40:37
  read
• 40:37
  and
• 40:37
  you
• 40:37
  were
• 40:38
  quite
• 40:38
  far
• 40:38
  away
• 40:38
  from
• 40:39
  the
• 40:39
  screen.
• 40:39
  And
• 40:40
  a
• 40:40
  couple
• 40:40
  of
• 40:40
  people
• 40:40
  suggested
• 40:41
  that
• 40:41
  we
• 40:41
  had
• 40:41
  repeater
• 40:42
  screens
• 40:43
  throughout
• 40:43
  the
• 40:44
  auditorium.
• 40:45
  Now,
• 40:45
  this
• 40:45
  is
• 40:45
  definitely
• 40:45
  something
• 40:46
  I'm
• 40:46
  going
• 40:46
  to
• 40:46
  look
• 40:46
  at
• 40:46
  for
• 40:46
  2027.
• 40:47
  It
• 40:47
  was
• 40:47
  a
• 40:48
  learning
• 40:48
  for
• 40:48
  me,
• 40:48
  me.
• 40:48
  But
• 40:49
  again,
• 40:49
  I
• 40:49
  had
• 40:49
  to
• 40:49
  make
• 40:49
  a
• 40:50
  decision.
• 40:50
  I
• 40:50
  already
• 40:50
  told
• 40:51
  you,
• 40:51
  my
• 40:51
  AV
• 40:51
  was
• 40:51
  four
• 40:52
  times
• 40:52
  over
• 40:52
  budget.
• 40:53
  They
• 40:53
  did
• 40:53
  offer
• 40:53
  me
• 40:54
  repeating
• 40:54
  screens,
• 40:55
  but
• 40:55
  I
• 40:55
  just
• 40:55
  couldn't
• 40:55
  afford
• 40:56
  it.
• 40:56
  And
• 40:56
  I
• 40:56
  decided
• 40:57
  that
• 40:57
  was
• 40:57
  the
• 40:57
  one
• 40:57
  thing
• 40:58
  I
• 40:58
  was
• 40:58
  going
• 40:58
  to
• 40:58
  have
• 40:58
  to
• 40:59
  compromise
• 40:59
  on.
• 41:00
  I
• 41:00
  knew
• 41:01
  that
• 41:01
  the
• 41:01
  speakers
• 41:01
  would
• 41:01
  carry,
• 41:02
  I
• 41:02
  knew
• 41:02
  that
• 41:02
  people
• 41:03
  could
• 41:03
  move
• 41:03
  further
• 41:03
  forward
• 41:03
  if
• 41:04
  they
• 41:04
  needed
• 41:04
  to,
• 41:04
  or
• 41:04
  try
• 41:05
  and
• 41:05
  switch
• 41:05
  and
• 41:05
  get
• 41:05
  closer,
• 41:06
  but
• 41:06
  I
• 41:06
  just
• 41:07
  couldn't
• 41:07
  do
• 41:07
  anything
• 41:07
  about
• 41:08
  it
• 41:08
  for
• 41:08
  this
• 41:08
  year.
• 41:08
  But
• 41:09
  it's
• 41:09
  definitely
• 41:09
  a
• 41:09
  learning
• 41:09
  for
• 41:10
  me
• 41:10
  for
• 41:10
  next
• 41:10
  year,
• 41:10
  especially
• 41:11
  if
• 41:11
  we
• 41:11
  grow
• 41:11
  the
• 41:12
  amount
• 41:12
  of
• 41:12
  people.
• 41:13
  And
• 41:13
  the
• 41:14
  other
• 41:14
  learning
• 41:14
  for
• 41:14
  me
• 41:15
  is
• 41:15
  that
• 41:15
  we're
• 41:15
  all
• 41:15
  very
• 41:16
  British.
• 41:16
  And
• 41:17
  I
• 41:17
  think
• 41:17
  I
• 41:17
  needed
• 41:17
  to
• 41:17
  make
• 41:18
  it
• 41:18
  clearer
• 41:18
  that
• 41:18
  you
• 41:19
  didn't
• 41:19
  have
• 41:19
  to
• 41:19
  be
• 41:19
  super
• 41:19
  British
• 41:20
  at
• 41:20
  my
• 41:20
  conference.
• 41:21
  So
• 41:21
  some
• 41:21
  of
• 41:22
  the
• 41:22
  pieces
• 41:22
  of
• 41:22
  feedback
• 41:23
  may
• 41:23
  have
• 41:23
  been.
• 41:24
  Actually,
• 41:24
  that
• 41:25
  talk
• 41:25
  wasn't
• 41:25
  relevant
• 41:26
  to
• 41:26
  me
• 41:26
  because
• 41:26
  I
• 41:27
  work
• 41:27
  in
• 41:27
  a
• 41:27
  venue
• 41:28
  and
• 41:28
  I
• 41:28
  don't
• 41:28
  do
• 41:28
  Instagram,
• 41:29
  for
• 41:29
  example,
• 41:29
  or
• 41:30
  I
• 41:30
  don't
• 41:31
  have
• 41:31
  anything
• 41:31
  to
• 41:31
  do
• 41:31
  with
• 41:31
  the
• 41:31
  legal
• 41:32
  stuff
• 41:32
  because
• 41:32
  I
• 41:32
  have
• 41:33
  a
• 41:33
  legal
• 41:33
  team
• 41:33
  that
• 41:33
  do
• 41:33
  it
• 41:33
  in
• 41:34
  my
• 41:34
  venue
• 41:34
  for
• 41:34
  me.
• 41:35
  And
• 41:35
  actually
• 41:36
  when
• 41:36
  I
• 41:36
  envisage
• 41:37
  the
• 41:37
  event
• 41:37
  and
• 41:37
  I
• 41:37
  put
• 41:38
  together
• 41:38
  all
• 41:38
  these
• 41:38
  talks
• 41:39
  and
• 41:39
  what
• 41:39
  happens
• 41:40
  in
• 41:40
  the
• 41:40
  American
• 41:40
  events
• 41:41
  is
• 41:41
  people
• 41:42
  don't
• 41:42
  sit
• 41:42
  through
• 41:42
  everything.
• 41:44
  So
• 41:44
  if
• 41:44
  there
• 41:44
  was
• 41:45
  a
• 41:45
  talk
• 41:45
  you
• 41:45
  didn't
• 41:45
  want
• 41:45
  to
• 41:45
  go
• 41:46
  to,
• 41:46
  you
• 41:46
  didn't
• 41:47
  have
• 41:47
  to
• 41:47
  go
• 41:47
  to
• 41:47
  it.
• 41:47
  There
• 41:48
  was
• 41:48
  no.
• 41:48
  It's
• 41:48
  not
• 41:48
  like
• 41:49
  school
• 41:49
  where
• 41:49
  you
• 41:49
  have
• 41:49
  to
• 41:49
  go
• 41:49
  and
• 41:50
  sit
• 41:50
  in
• 41:50
  the
• 41:50
  seat
• 41:50
  for
• 41:50
  every
• 41:51
  session.
• 41:51
  Of
• 41:51
  course
• 41:51
  you
• 41:52
  want
• 41:52
  to
• 41:52
  make
• 41:52
  the
• 41:52
  most
• 41:52
  of
• 41:52
  your
• 41:52
  ticket
• 41:53
  money.
• 41:53
  But
• 41:53
  if
• 41:53
  you
• 41:53
  know
• 41:54
  that
• 41:54
  that
• 41:54
  hour
• 41:54
  of
• 41:54
  your
• 41:55
  time
• 41:55
  isn't
• 41:55
  going
• 41:55
  to
• 41:56
  be
• 41:56
  best
• 41:56
  placed
• 41:56
  listening
• 41:57
  to
• 41:57
  that
• 41:57
  talk,
• 41:57
  not
• 41:58
  because
• 41:58
  you
• 41:58
  don't
• 41:58
  think
• 41:58
  you
• 41:58
  need
• 41:59
  it,
• 41:59
  I
• 41:59
  talked
• 41:59
  about
• 41:59
  that
• 42:00
  earlier.
• 42:00
  But
• 42:00
  because
• 42:01
  genuinely
• 42:01
  you
• 42:01
  don't
• 42:01
  need
• 42:02
  it,
• 42:02
  then
• 42:02
  you
• 42:03
  didn't
• 42:03
  have
• 42:03
  to
• 42:03
  be
• 42:03
  in
• 42:03
  there.
• 42:03
  I
• 42:04
  wasn't
• 42:04
  forcing
• 42:04
  you.
• 42:05
  You
• 42:05
  can
• 42:05
  feel
• 42:05
  free
• 42:05
  to
• 42:06
  use
• 42:06
  the
• 42:06
  exhibitor
• 42:06
  spaces.
• 42:07
  Use
• 42:07
  that
• 42:08
  hour
• 42:08
  to
• 42:08
  sit
• 42:08
  and
• 42:08
  chat
• 42:09
  to
• 42:09
  someone
• 42:09
  else
• 42:09
  about
• 42:10
  something
• 42:10
  you
• 42:10
  learned
• 42:10
  earlier
• 42:10
  in
• 42:11
  the
• 42:11
  day.
• 42:11
  Use
• 42:11
  that
• 42:12
  hour
• 42:12
  to
• 42:12
  go
• 42:12
  and
• 42:12
  start
• 42:12
  making
• 42:13
  content.
• 42:13
  Use
• 42:14
  that
• 42:14
  hour
• 42:14
  to
• 42:14
  talk
• 42:14
  to
• 42:15
  the
• 42:15
  exhibitors
• 42:15
  while
• 42:16
  it's
• 42:16
  quiet
• 42:16
  and
• 42:16
  get
• 42:16
  your
• 42:16
  questions
• 42:17
  an
• 42:18
  and
• 42:18
  so
• 42:18
  I
• 42:18
  think
• 42:18
  I
• 42:19
  need
• 42:19
  to
• 42:19
  remind
• 42:19
  people
• 42:20
  of
• 42:20
  that
• 42:20
  next
• 42:20
  year
• 42:20
  that
• 42:21
  yes,
• 42:21
  of
• 42:21
  course
• 42:21
  I
• 42:21
  want
• 42:21
  you
• 42:22
  to
• 42:22
  go
• 42:22
  to
• 42:22
  as
• 42:22
  much
• 42:22
  as
• 42:22
  you
• 42:22
  possibly
• 42:23
  can,
• 42:23
  but
• 42:24
  you
• 42:24
  don't
• 42:24
  have
• 42:24
  to
• 42:24
  go
• 42:24
  to
• 42:25
  everything
• 42:25
  if
• 42:25
  something's
• 42:25
  not
• 42:26
  for
• 42:26
  you,
• 42:26
  if
• 42:26
  someone's
• 42:27
  not
• 42:27
  your
• 42:27
  cup
• 42:27
  of
• 42:27
  tea,
• 42:28
  you
• 42:28
  don't
• 42:28
  have
• 42:28
  to
• 42:28
  go
• 42:29
  to
• 42:29
  it.
• 42:29
  You
• 42:29
  can
• 42:29
  go
• 42:29
  and
• 42:30
  use
• 42:30
  that
• 42:30
  time
• 42:30
  for
• 42:31
  something
• 42:31
  else
• 42:31
  beneficial
• 42:32
  to
• 42:32
  your
• 42:32
  business.
• 42:33
  Now,
• 42:33
  I
• 42:33
  don't
• 42:34
  recommend
• 42:34
  working
• 42:34
  in
• 42:35
  that
• 42:35
  time
• 42:35
  because
• 42:35
  you
• 42:36
  want
• 42:36
  to
• 42:36
  be
• 42:36
  out
• 42:36
  your
• 42:36
  business,
• 42:37
  but
• 42:37
  use
• 42:38
  that
• 42:38
  time
• 42:38
  to
• 42:38
  build
• 42:38
  the
• 42:39
  connections
• 42:39
  to
• 42:39
  just
• 42:40
  have
• 42:40
  a
• 42:40
  reset,
• 42:40
  to
• 42:41
  go
• 42:41
  get
• 42:41
  some
• 42:41
  fresh
• 42:41
  air
• 42:42
  and
• 42:42
  then
• 42:42
  come
• 42:43
  back
• 42:43
  in
• 42:43
  fresh
• 42:43
  for
• 42:43
  the
• 42:43
  session
• 42:44
  you
• 42:44
  do
• 42:44
  want.
• 42:44
  When
• 42:45
  I
• 42:45
  speak
• 42:45
  in
• 42:45
  the
• 42:45
  US
• 42:46
  and
• 42:46
  this
• 42:46
  is
• 42:46
  why
• 42:46
  I
• 42:46
  say
• 42:47
  we're
• 42:47
  all
• 42:47
  very
• 42:47
  British,
• 42:47
  I
• 42:48
  was
• 42:48
  obviously
• 42:48
  the
• 42:48
  events
• 42:49
  on
• 42:49
  a
• 42:49
  bigger
• 42:49
  scale,
• 42:49
  but
• 42:50
  people
• 42:50
  come
• 42:50
  in
• 42:50
  and
• 42:51
  out,
• 42:51
  people
• 42:51
  come
• 42:51
  to
• 42:52
  the
• 42:52
  second
• 42:52
  half
• 42:52
  of
• 42:52
  my
• 42:52
  talk
• 42:53
  and
• 42:53
  the
• 42:53
  first
• 42:53
  half
• 42:53
  of
• 42:54
  someone
• 42:54
  else's
• 42:54
  like
• 42:55
  it's
• 42:55
  very
• 42:55
  transient
• 42:56
  and
• 42:56
  I
• 42:56
  see
• 42:56
  people
• 42:56
  getting
• 42:57
  up
• 42:57
  and
• 42:57
  down
• 42:57
  throughout
• 42:58
  my
• 42:58
  talk
• 42:58
  in
• 42:58
  that
• 42:58
  big
• 42:58
  room.
• 42:59
  So
• 42:59
  we
• 43:00
  don't
• 43:00
  need
• 43:00
  to
• 43:00
  be
• 43:00
  so
• 43:00
  British.
• 43:01
  Make
• 43:01
  the
• 43:01
  event
• 43:02
  work
• 43:02
  for
• 43:02
  you.
• 43:02
  I
• 43:03
  cannot
• 43:03
  curate
• 43:04
  a
• 43:04
  perfect
• 43:05
  set
• 43:05
  of
• 43:05
  speakers
• 43:05
  and
• 43:05
  sessions
• 43:06
  that's
• 43:06
  going
• 43:06
  to
• 43:06
  work
• 43:06
  for
• 43:07
  everyone
• 43:07
  in
• 43:07
  that
• 43:07
  room.
• 43:08
  So
• 43:08
  if
• 43:08
  there
• 43:08
  is
• 43:08
  one
• 43:08
  that
• 43:09
  is
• 43:09
  not
• 43:09
  as
• 43:09
  relevant
• 43:09
  to
• 43:10
  you
• 43:10
  as
• 43:10
  the
• 43:10
  rest
• 43:10
  of
• 43:10
  them,
• 43:11
  use
• 43:11
  that
• 43:11
  one
• 43:12
  to
• 43:12
  do
• 43:12
  something
• 43:13
  else.
• 43:14
  You
• 43:14
  don't
• 43:14
  need
• 43:14
  to
• 43:14
  be
• 43:15
  treated
• 43:15
  like
• 43:15
  you're
• 43:15
  at
• 43:15
  school.
• 43:16
  And
• 43:16
  so
• 43:16
  I
• 43:16
  think
• 43:16
  I'm
• 43:16
  going
• 43:16
  to
• 43:16
  make
• 43:17
  that
• 43:17
  clearer
• 43:17
  next
• 43:17
  year.
• 43:18
  Obviously
• 43:18
  I
• 43:18
  don't
• 43:18
  want
• 43:19
  a
• 43:19
  half
• 43:19
  empty
• 43:19
  room,
• 43:20
  but
• 43:20
  for
• 43:20
  most
• 43:20
  of
• 43:20
  you,
• 43:21
  you're
• 43:21
  going
• 43:21
  to
• 43:21
  get
• 43:21
  the
• 43:21
  benefit
• 43:22
  from
• 43:22
  all
• 43:22
  the
• 43:22
  talks.
• 43:22
  But
• 43:22
  if
• 43:23
  there
• 43:23
  is
• 43:23
  something
• 43:23
  that's
• 43:23
  really
• 43:24
  not
• 43:24
  relevant,
• 43:24
  then
• 43:25
  use
• 43:25
  that
• 43:25
  time
• 43:26
  for
• 43:26
  something
• 43:26
  else.
• 43:27
  So
• 43:28
  as
• 43:28
  I
• 43:28
  conclude
• 43:29
  today's
• 43:29
  episode
• 43:29
  where
• 43:29
  we've
• 43:30
  gone
• 43:30
  on
• 43:30
  a
• 43:30
  deep
• 43:30
  dive
• 43:31
  on
• 43:31
  the
• 43:31
  lessons
• 43:32
  learned
• 43:32
  at
• 43:32
  wedpros
• 43:32
  Live
• 43:33
  and
• 43:33
  there's
• 43:33
  been
• 43:33
  a
• 43:33
  lot
• 43:34
  I'm
• 43:34
  now
• 43:34
  onto
• 43:35
  planning
• 43:35
  2027
• 43:36
  WEDPROS
• 43:37
  LIVE
• 43:37
  2027
• 43:38
  Monday
• 43:38
  22
• 43:39
  March
• 43:39
  at
• 43:39
  the
• 43:39
  Tower
• 43:40
  Hotel
• 43:40
  is
• 43:41
  gonna
• 43:41
  be
• 43:41
  even
• 43:41
  bigger
• 43:42
  and
• 43:42
  even
• 43:42
  better
• 43:42
  than
• 43:42
  2026.
• 43:44
  I
• 43:44
  have
• 43:44
  a
• 43:44
  mixture
• 43:45
  of
• 43:45
  fear
• 43:45
  and
• 43:46
  excitement
• 43:47
  right
• 43:47
  now.
• 43:47
  I'm
• 43:47
  working
• 43:48
  on
• 43:48
  who
• 43:48
  I'm
• 43:48
  gonna
• 43:48
  invite,
• 43:49
  the
• 43:49
  speakers.
• 43:49
  I'm
• 43:50
  gonna
• 43:50
  have
• 43:52
  the
• 43:52
  kind
• 43:52
  of
• 43:52
  topics,
• 43:52
  the
• 43:53
  kind
• 43:53
  of
• 43:53
  people
• 43:53
  you
• 43:53
  want
• 43:53
  to
• 43:53
  hear
• 43:54
  from.
• 43:54
  Please
• 43:54
  drop
• 43:55
  into
• 43:55
  my
• 43:55
  inbox.
• 43:56
  Don't
• 43:56
  pitch
• 43:56
  yourself,
• 43:57
  but
• 43:57
  pitch
• 43:57
  other
• 43:58
  people.
• 43:58
  Tell
• 43:58
  me
• 43:58
  who
• 43:59
  I
• 43:59
  should
• 43:59
  be
• 43:59
  talking
• 43:59
  to,
• 44:00
  who
• 44:00
  you've
• 44:00
  heard
• 44:00
  on
• 44:00
  my
• 44:01
  podcast
• 44:01
  that
• 44:01
  you'd
• 44:01
  love
• 44:01
  to
• 44:02
  see.
• 44:02
  Now's
• 44:03
  the
• 44:03
  time
• 44:03
  to
• 44:03
  influence
• 44:04
  those
• 44:04
  things.
• 44:05
  And
• 44:06
  here's
• 44:06
  some
• 44:06
  of
• 44:06
  the
• 44:06
  positive
• 44:07
  outcomes
• 44:08
  I've
• 44:08
  taken
• 44:08
  away
• 44:08
  from
• 44:09
  the
• 44:09
  event.
• 44:09
  Well,
• 44:10
  number
• 44:10
  one,
• 44:11
  I
• 44:11
  wanted
• 44:12
  to
• 44:12
  show
• 44:12
  the
• 44:12
  level
• 44:12
  a
• 44:13
  conference
• 44:13
  should
• 44:13
  be.
• 44:14
  I
• 44:14
  wanted
• 44:14
  to
• 44:15
  show
• 44:15
  the
• 44:15
  level
• 44:15
  the
• 44:15
  wedding
• 44:16
  industry
• 44:16
  deserves
• 44:17
  and
• 44:17
  how
• 44:17
  we
• 44:17
  can
• 44:18
  create
• 44:18
  a
• 44:18
  great
• 44:18
  event
• 44:18
  event
• 44:19
  for
• 44:19
  both
• 44:19
  speakers
• 44:20
  and
• 44:20
  attendees.
• 44:21
  I
• 44:21
  showed
• 44:22
  you
• 44:22
  what
• 44:22
  it
• 44:22
  is
• 44:22
  to
• 44:22
  have
• 44:22
  a
• 44:23
  good
• 44:23
  speaker,
• 44:23
  to
• 44:23
  have
• 44:24
  people
• 44:24
  who
• 44:24
  are
• 44:24
  engaging
• 44:25
  and
• 44:25
  and
• 44:25
  go
• 44:25
  to
• 44:26
  time.
• 44:26
  I
• 44:26
  also
• 44:27
  paid
• 44:28
  every
• 44:28
  single
• 44:29
  one
• 44:29
  of
• 44:29
  my
• 44:30
  speakers.
• 44:30
  Unless
• 44:30
  they
• 44:30
  were
• 44:31
  there
• 44:31
  as
• 44:31
  part
• 44:31
  of
• 44:31
  a
• 44:32
  sponsorship,
• 44:33
  I
• 44:33
  paid
• 44:33
  them
• 44:33
  for
• 44:34
  their
• 44:34
  time.
• 44:35
  Not
• 44:35
  as
• 44:35
  much
• 44:35
  as
• 44:35
  I
• 44:35
  would
• 44:36
  have
• 44:36
  liked
• 44:36
  to,
• 44:36
  definitely
• 44:37
  not
• 44:37
  their
• 44:37
  going
• 44:37
  rate.
• 44:38
  But
• 44:38
  I
• 44:38
  wanted
• 44:38
  to
• 44:38
  set
• 44:39
  a
• 44:39
  precedent
• 44:39
  from
• 44:39
  day
• 44:40
  one
• 44:40
  that
• 44:40
  we
• 44:40
  shouldn't
• 44:40
  expect
• 44:41
  be
• 44:41
  expecting
• 44:41
  to
• 44:42
  get
• 44:42
  these
• 44:42
  great
• 44:42
  people
• 44:42
  to
• 44:43
  speak
• 44:43
  free
• 44:43
  of
• 44:43
  charge.
• 44:44
  That's
• 44:44
  been
• 44:44
  the
• 44:45
  norm
• 44:45
  in
• 44:45
  our
• 44:45
  industry
• 44:45
  for
• 44:46
  a
• 44:46
  long
• 44:46
  time,
• 44:46
  and
• 44:46
  I'm
• 44:46
  trying
• 44:47
  my
• 44:47
  best
• 44:47
  to
• 44:48
  shift
• 44:48
  that.
• 44:49
  And
• 44:49
  I've
• 44:49
  now
• 44:49
  set
• 44:50
  a
• 44:50
  precedent.
• 44:50
  My
• 44:51
  first
• 44:51
  ever
• 44:51
  conference,
• 44:52
  I
• 44:52
  paid
• 44:52
  every
• 44:53
  single
• 44:53
  one
• 44:53
  of
• 44:53
  my
• 44:53
  speakers
• 44:54
  and
• 44:54
  my
• 44:54
  panelists
• 44:56
  something.
• 44:56
  And
• 44:57
  I
• 44:57
  made
• 44:57
  it
• 44:57
  very
• 44:57
  clear
• 44:58
  to
• 44:58
  them
• 44:58
  that
• 44:58
  it
• 44:58
  was
• 44:58
  just
• 44:59
  something,
• 44:59
  but
• 45:00
  that
• 45:00
  it's
• 45:00
  because
• 45:00
  I
• 45:00
  wanted
• 45:01
  to
• 45:01
  start
• 45:01
  from
• 45:01
  somewhere,
• 45:02
  year
• 45:02
  one,
• 45:03
  so
• 45:03
  that
• 45:03
  they're
• 45:03
  not
• 45:04
  expected
• 45:04
  to
• 45:04
  come
• 45:04
  and
• 45:04
  do
• 45:05
  it
• 45:05
  for
• 45:05
  free.
• 45:05
  They
• 45:06
  are
• 45:06
  given
• 45:07
  an
• 45:07
  amount
• 45:07
  of
• 45:07
  money
• 45:07
  that
• 45:08
  helps
• 45:08
  towards
• 45:08
  their
• 45:08
  expenses,
• 45:09
  help
• 45:09
  towards
• 45:09
  their
• 45:10
  time,
• 45:10
  and
• 45:10
  they
• 45:10
  can
• 45:11
  use.
• 45:11
  So
• 45:12
  often
• 45:12
  we
• 45:12
  think
• 45:12
  now
• 45:13
  we
• 45:13
  shouldn't
• 45:13
  pay
• 45:13
  our
• 45:13
  speakers.
• 45:14
  That's
• 45:14
  an
• 45:14
  expense
• 45:14
  we
• 45:15
  can
• 45:15
  save.
• 45:15
  Now
• 45:15
  we
• 45:15
  don't
• 45:16
  need
• 45:16
  to
• 45:16
  spend
• 45:16
  lots
• 45:16
  of
• 45:16
  money
• 45:16
  on
• 45:16
  av.
• 45:17
  That's
• 45:17
  an
• 45:17
  expense
• 45:17
  we
• 45:18
  can
• 45:18
  save.
• 45:18
  Save.
• 45:19
  But
• 45:19
  trust
• 45:19
  me,
• 45:20
  my
• 45:21
  speakers
• 45:21
  felt
• 45:21
  valued
• 45:22
  because
• 45:22
  I
• 45:23
  valued
• 45:23
  them
• 45:23
  and
• 45:23
  their
• 45:24
  time.
• 45:24
  Yes,
• 45:24
  of
• 45:25
  course
• 45:25
  I'd
• 45:25
  like
• 45:25
  to
• 45:25
  pay
• 45:25
  them
• 45:26
  a
• 45:26
  lot
• 45:26
  more.
• 45:26
  And
• 45:26
  hopefully
• 45:27
  over
• 45:27
  time,
• 45:27
  as
• 45:28
  the
• 45:28
  event
• 45:28
  grows,
• 45:28
  I'll
• 45:29
  be
• 45:29
  able
• 45:29
  to.
• 45:29
  But
• 45:30
  from
• 45:30
  day
• 45:30
  one
• 45:31
  of
• 45:31
  Wed
• 45:31
  Pros
• 45:32
  Live,
• 45:32
  I'm
• 45:32
  setting
• 45:33
  a
• 45:33
  precedent
• 45:33
  that
• 45:33
  my
• 45:33
  speakers
• 45:34
  will
• 45:34
  get
• 45:34
  paid
• 45:34
  and
• 45:35
  they
• 45:35
  will
• 45:35
  bring
• 45:35
  great
• 45:35
  quality
• 45:36
  content
• 45:36
  to
• 45:37
  you.
• 45:37
  And
• 45:37
  if
• 45:38
  we
• 45:38
  don't
• 45:38
  pay
• 45:38
  and
• 45:38
  value
• 45:39
  the
• 45:39
  good
• 45:39
  speakers,
• 45:39
  that's
• 45:40
  when
• 45:40
  we
• 45:40
  end
• 45:40
  up
• 45:40
  with
• 45:41
  not
• 45:41
  so
• 45:41
  good
• 45:41
  speakers.
• 45:42
  Because
• 45:42
  we're
• 45:42
  just
• 45:42
  trying
• 45:43
  to
• 45:43
  get
• 45:43
  the
• 45:43
  people
• 45:43
  that
• 45:43
  are
• 45:43
  willing
• 45:44
  to
• 45:44
  do
• 45:44
  do
• 45:44
  it
• 45:45
  for
• 45:45
  Free.
• 45:46
  I
• 45:47
  also
• 45:47
  loved
• 45:47
  seeing
• 45:48
  people
• 45:48
  in
• 45:48
  the
• 45:48
  room
• 45:49
  who've
• 45:49
  now
• 45:49
  taken
• 45:50
  action.
• 45:50
  I
• 45:50
  have
• 45:51
  noticed
• 45:51
  it.
• 45:51
  I
• 45:51
  have
• 45:52
  noticed
• 45:52
  some
• 45:52
  of
• 45:52
  you
• 45:52
  going
• 45:53
  on
• 45:53
  your
• 45:53
  social
• 45:54
  media
• 45:54
  more.
• 45:54
  I've
• 45:55
  noticed
• 45:55
  some
• 45:55
  of
• 45:55
  you
• 45:55
  being
• 45:56
  more
• 45:56
  visible,
• 45:56
  changing
• 45:57
  things
• 45:57
  about
• 45:57
  your
• 45:57
  business,
• 45:58
  carrying
• 45:58
  on,
• 45:59
  interacting
• 45:59
  with
• 45:59
  the
• 45:59
  speakers
• 46:00
  and
• 46:00
  I'm
• 46:00
  here
• 46:01
  for
• 46:01
  it.
• 46:01
  I
• 46:02
  love
• 46:02
  that
• 46:02
  some
• 46:02
  of
• 46:02
  you
• 46:02
  change
• 46:03
  your
• 46:03
  terms
• 46:03
  and
• 46:03
  conditions
• 46:04
  on
• 46:04
  the
• 46:04
  on
• 46:04
  the
• 46:04
  train.
• 46:05
  I
• 46:05
  love
• 46:05
  that
• 46:06
  some
• 46:06
  of
• 46:06
  you
• 46:06
  have
• 46:06
  dived
• 46:06
  into
• 46:07
  the
• 46:07
  data
• 46:07
  reports
• 46:07
  or
• 46:08
  thought
• 46:08
  differently
• 46:08
  about
• 46:08
  the
• 46:09
  way
• 46:09
  you
• 46:09
  do
• 46:09
  your
• 46:09
  marketing.
• 46:10
  For
• 46:10
  me,
• 46:10
  that's
• 46:10
  what
• 46:10
  it's
• 46:11
  about.
• 46:11
  About.
• 46:11
  I
• 46:11
  want
• 46:11
  to
• 46:12
  see
• 46:12
  you
• 46:12
  come
• 46:12
  to
• 46:12
  that
• 46:12
  conference,
• 46:13
  invest
• 46:13
  yourself
• 46:14
  and
• 46:14
  your
• 46:14
  time
• 46:14
  in
• 46:14
  that
• 46:15
  day
• 46:15
  and
• 46:15
  walk
• 46:16
  away
• 46:16
  inspired,
• 46:17
  energized
• 46:17
  and
• 46:18
  taking
• 46:18
  action.
• 46:20
  And
• 46:20
  my
• 46:20
  final
• 46:20
  thought,
• 46:21
  I'm
• 46:21
  thankful
• 46:22
  that
• 46:22
  I
• 46:22
  succeeded
• 46:22
  in
• 46:23
  creating
• 46:23
  an
• 46:23
  inclusive
• 46:24
  room.
• 46:25
  I
• 46:25
  hope
• 46:25
  if
• 46:25
  you
• 46:26
  came
• 46:26
  to
• 46:26
  Wed
• 46:26
  Pros
• 46:26
  Live
• 46:27
  you
• 46:27
  felt
• 46:27
  included.
• 46:28
  I
• 46:28
  hope
• 46:29
  you
• 46:29
  felt
• 46:29
  like
• 46:29
  it
• 46:29
  was
• 46:29
  for
• 46:30
  you.
• 46:30
  And
• 46:30
  if
• 46:30
  you
• 46:30
  didn't,
• 46:31
  reach
• 46:31
  out
• 46:31
  to
• 46:31
  me
• 46:31
  and
• 46:32
  let
• 46:32
  me
• 46:32
  know
• 46:32
  why,
• 46:33
  because
• 46:33
  I
• 46:33
  want
• 46:33
  to
• 46:34
  make
• 46:34
  sure
• 46:34
  that's
• 46:34
  a
• 46:34
  space
• 46:35
  whether
• 46:35
  you're
• 46:35
  brand
• 46:35
  new
• 46:36
  to
• 46:36
  the
• 46:36
  industry
• 46:36
  or
• 46:37
  you've
• 46:37
  been
• 46:37
  in
• 46:37
  it
• 46:37
  100
• 46:38
  years.
• 46:38
  I
• 46:38
  want
• 46:38
  it
• 46:38
  to
• 46:39
  be
• 46:39
  a
• 46:39
  safe
• 46:39
  space
• 46:39
  for
• 46:39
  you,
• 46:40
  whether
• 46:40
  you're
• 46:40
  just
• 46:40
  starting
• 46:40
  out
• 46:41
  and
• 46:41
  you're
• 46:41
  charging
• 46:41
  low
• 46:42
  prices
• 46:42
  or
• 46:43
  you're
• 46:43
  working
• 46:43
  at
• 46:43
  the
• 46:44
  top
• 46:44
  end
• 46:44
  of
• 46:44
  luxury.
• 46:45
  I
• 46:45
  hope
• 46:46
  that
• 46:46
  we
• 46:46
  tried
• 46:46
  as
• 46:47
  best
• 46:47
  as
• 46:47
  I
• 46:47
  could
• 46:47
  to
• 46:48
  reflect
• 46:48
  that
• 46:48
  and
• 46:48
  make
• 46:49
  you
• 46:49
  feel
• 46:49
  welcome.
• 46:50
  And
• 46:50
  I
• 46:50
  hope
• 46:50
  you
• 46:51
  tell
• 46:51
  other
• 46:51
  people
• 46:51
  that
• 46:52
  they
• 46:52
  are
• 46:52
  welcome
• 46:52
  at
• 46:52
  Wed
• 46:53
  Pros
• 46:53
  Live.
• 46:53
  There
• 46:53
  is
• 46:54
  not
• 46:54
  a
• 46:54
  single
• 46:54
  wedding
• 46:54
  professional
• 46:55
  that
• 46:55
  is
• 46:55
  not
• 46:55
  welcome
• 46:56
  in
• 46:56
  those
• 46:56
  doors
• 46:57
  if
• 46:57
  they
• 46:57
  want
• 46:57
  to
• 46:57
  be
• 46:58
  there.
• 46:58
  And
• 46:58
  I
• 46:58
  would
• 46:59
  love
• 46:59
  to
• 46:59
  see
• 46:59
  you
• 47:00
  there
• 47:00
  in
• 47:01
  2027.
• 47:02
  2027
• 47:03
  tickets
• 47:03
  are
• 47:04
  now
• 47:04
  on
• 47:04
  sale.
• 47:04
  I'll
• 47:05
  put
• 47:05
  all
• 47:05
  the
• 47:05
  links
• 47:05
  in
• 47:06
  my
• 47:06
  show
• 47:06
  notes.
• 47:06
  I
• 47:07
  would
• 47:07
  love
• 47:07
  to
• 47:07
  see
• 47:07
  you
• 47:07
  there.
• 47:08
  My
• 47:08
  aim
• 47:08
  is
• 47:08
  to
• 47:08
  have
• 47:09
  over
• 47:09
  200
• 47:09
  wedding
• 47:10
  pros
• 47:10
  and
• 47:10
  venues
• 47:11
  in
• 47:11
  the
• 47:11
  room.
• 47:12
  We've
• 47:12
  already
• 47:12
  sold
• 47:13
  70
• 47:13
  tickets,
• 47:13
  which
• 47:13
  is
• 47:14
  incred.
• 47:14
  VIP
• 47:15
  is
• 47:15
  already
• 47:15
  sold
• 47:15
  out,
• 47:16
  but
• 47:16
  there
• 47:16
  is
• 47:16
  currently
• 47:17
  space
• 47:17
  for
• 47:18
  you.
• 47:18
  So
• 47:18
  if
• 47:18
  you
• 47:18
  want
• 47:19
  to
• 47:19
  get
• 47:19
  involved,
• 47:19
  if
• 47:20
  you
• 47:20
  want
• 47:20
  to
• 47:20
  come
• 47:20
  along,
• 47:21
  grab
• 47:21
  yourself
• 47:21
  a
• 47:21
  ticket
• 47:22
  because
• 47:22
  I
• 47:22
  promise
• 47:23
  you,
• 47:23
  as
• 47:23
  always,
• 47:24
  you'll
• 47:24
  want
• 47:24
  to
• 47:24
  be
• 47:24
  in
• 47:24
  the
• 47:25
  room
• 47:25
  where
• 47:25
  it
• 47:25
  happens.
• 47:26
  I'll
• 47:26
  see
• 47:27
  you
• 47:27
  next
• 47:27
  time.