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Latest / Activating Curiosity® | Leading Change in the Construction Industry

Reducing Friction in Construction Decision-Making Without Replacing Expertise

Friction slows down decision-making in construction—but removing it doesn’t mean replacing expertise.

In this episode of Activating Curiosity™, Ryan Ware sits down with Scott Reynolds, Co-Founder and CEO of UpCodes, to explore how construction leaders can reduce friction in decision-making while maintaining control, judgment, and expertise.

This conversation reframes a critical challenge in the AEC industry: too much time is spent searching, verifying, and stitching together fragmented information. Instead, Scott introduces the concept of decision infrastructure—systems that organize building…

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