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How strong storytelling can help prioritize the sustainability agenda
The case for climate action is often presented in terms of facts and data: detailing scientific evidence and financial risk. But is it time to explore different ways to communicate the message; to try an approach that focuses more on human stories and emotions?
In this episode of the Sustainability Matters podcast, Bruno Sarda is joined by two colleagues from EY Climate Change and Sustainability Services (CCaSS): Managing Director Karima Zedan at Ernst & Young LLP and the Gareth Jenkins, EY Global CCaSS Head of Creative at Ernst & Young LLP, to discuss ways to reframe the sustainability…
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