The Real Reason Startups Fail: It’s Not Funding with Craig Ingram

The Leaders of Influence Podcast with Anton Guinea · Mar 31, 2026 · 55m

Ever wonder why some brilliantly funded startups still crash and burn while others quietly scale into eight and nine figures? In this episode, commercialization and go-to-market specialist Craig T. Ingram breaks down the brutal data on business failure—and the rare strategies that actually flip the odds. We dive into his powerful four-part framework of awareness, attention, adoption, and retention, and how it separates the 55% that shutter from the few that survive and thrive. Along the way, Craig exposes why MBAs, big-brand experience, and corporate titles often matter less than real-world…