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Leveraging Thought Leadership | Joseph Michelli | 195
If you plan to self publish or take a more traditional route with your book you still have to be the champion for it and have an established platform to market it to if you want it to take off.
Joesph Michelli is an internationally sought after speaker, consultant and best-selling author of several books including Driven to Delight and The AirBnB Way.
Joseph speaks with us about how he writes books about globally recognized brands while working with them to improve their business. We discuss the changes to publishing and what rights publishers want a big piece of. In addition, Peter and…
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