Why Your First Brand Decision Shouldn’t Be Your Logo
For many founders, branding starts with something visible: choosing colors, sketching a logo or buying a website template. But before deciding what the brand should look like, they need to know who it is for, what problem it solves and why anyone should care. Those answers give every later design choice a purpose instead of leaving the visual identity to carry the whole brand by itself. Decide What You Want to Be Known For First Before visual identity, founders need a clear position. They should be able to explain the target customer, the problem being solved, the main promise and why the…
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