Latest / The Book Deal / Bookselling behind the scenes: author tips and advice with bookseller and writer Charlotte Guest
Transcript
- 0:09Madeleine Cleary: This is the Book Deal podcast where you will discover the inspiring stories, the authors behind your favorite books.
- 0:15Tina Strachan: No matter what sage of writing you are at, we've got you covered.
- 0:19Tina Strachan: I'm Tina Strachan.
- 0:20Tina Strachan: And I'm Madeline Cleary,
- 0:21Madeleine Cleary: and join us as we pull back the curtain of published authors
- 0:25Tina Strachan: one deal at a time.
- 0:29Tina Strachan: The book Deal podcast acknowledges the traditional owners, the land and waters, which it's recorded on and pays respect to their elders past, present, and emerging.
- 0:43Madeleine Cleary: It's Madeline here.
- 0:45Madeleine Cleary: Tina and I normally have our catch up episode this week, but instead, we invited fellow writer, Charlotte guest to join us to answer all our questions about book selling.
- 0:54Madeleine Cleary: Charlotte is a writer and bookseller on Wadawurrung Country in Geelong, Victoria.
- 0:59Madeleine Cleary: Her writing has been published in National and International Literary Journal.
- 1:02Madeleine Cleary: And in 2023, she received her PhD in creative writing from Deakin University, and she was awarded a UNA fellowship in 2025 for her currently unpublished manuscript.
- 1:14Madeleine Cleary: The Kookaburra Charlotte manages an indie bookshop, the Book Bird in Geelong, the.
- 1:19Madeleine Cleary: And was shortlisted for the 2024 Bookseller of the Year Award for this work.
- 1:24Madeleine Cleary: I met Charlotte at the Sorento Writers Festival and over some spontaneous drinks.
- 1:28Madeleine Cleary: It didn't take me long to form the opinion that Charlotte is a fast rising star in our industry, so enjoy this conversation.
- 1:37Madeleine Cleary: Hi Tina.
- 1:38Madeleine Cleary: How are you?
- 1:39Tina Strachan: I'm really good.
- 1:39Tina Strachan: Thanks, Madeleine.
- 1:40Tina Strachan: How are you?
- 1:41Tina Strachan: Another Friday night.
- 1:42Tina Strachan: Uh, recording and another wine list Friday night as well.
- 1:46Tina Strachan: I know.
- 1:46Tina Strachan: I have tea.
- 1:47Tina Strachan: Yep,
- 1:48Madeleine Cleary: I have water.
- 1:49Madeleine Cleary: That's okay.
- 1:50Madeleine Cleary: We need to, we need to get some, our Friday wines back.
- 1:52Madeleine Cleary: I think.
- 1:53Tina Strachan: I know it could make it a bit more funnier.
- 1:56Tina Strachan: Um, I, but it's still an exciting night.
- 2:00Tina Strachan: It is, it's exciting night.
- 2:01Madeleine Cleary: We have a special guest, don't we?
- 2:03Madeleine Cleary: We do.
- 2:03Madeleine Cleary: Mm-hmm.
- 2:03Madeleine Cleary: Um, who is also, um, a guest?
- 2:07Madeleine Cleary: And people will realize that soon.
- 2:10Madeleine Cleary: We have Charlotte Guest on the show.
- 2:11Madeleine Cleary: Welcome, Charlotte.
- 2:13Madeleine Cleary: Hi, Charlotte.
- 2:13Charlotte Guest: Thank you.
- 2:14Charlotte Guest: Thanks for having me.
- 2:15Madeleine Cleary: Oh, we're so happy that you are here with us on our Friday night.
- 2:19Madeleine Cleary: Do you have a wine?
- 2:21Charlotte Guest: I don't.
- 2:21Charlotte Guest: At least we all match in our wine.
- 2:25Madeleine Cleary: We, we bonded over wine, didn't we, Charlotte?
- 2:27Charlotte Guest: When we, we did.
- 2:28Charlotte Guest: It's very strange to be speaking and we, neither of us have a wine if we like.
- 2:32Charlotte Guest: I know you.
- 2:33Madeleine Cleary: Actually, yeah.
- 2:33Madeleine Cleary: Every other occasion, I think, well, at Willie Lit Sorento, it's what you do at writer's festivals,
- 2:38Charlotte Guest: even even texting.
- 2:40Charlotte Guest: We've said, do you have wine?
- 2:41Charlotte Guest: I've got a wine Not every combo needs to be fueled by wine, so that's fine.
- 2:49Madeleine Cleary: That's right, that's right.
- 2:49Madeleine Cleary: I'm just like.
- 2:50Madeleine Cleary: Putting my hand on my head, I'm just like, oh my gosh.
- 2:53Madeleine Cleary: Yes.
- 2:53Madeleine Cleary: We, we must sound like winos, but I know,
- 2:57Charlotte Guest: but tonight we're bucking the trend.
- 2:59Charlotte Guest: That's right.
- 3:00Madeleine Cleary: That's right.
- 3:00Madeleine Cleary: Exactly.
- 3:01Madeleine Cleary: So we, we thought we'd invite you on Charlotte, and we really appreciate you coming because um, we.
- 3:06Madeleine Cleary: We often, as writers have a lot of questions, I think for booksellers and we wanna work hand in hand with you, and I think it's an important part of our industry, but we thought it's a really good opportunity to talk to someone like you'cause you were shortlisted for Bookseller of the Year, which sounds amazing, and I wanna talk to you all about that and what that means.
- 3:25Madeleine Cleary: Thank you.
- 3:26Madeleine Cleary: Um, which is, yeah, just an incredible thing.
- 3:28Madeleine Cleary: But you are also a, an amazing reader, a huge a writer as well in your own right.
- 3:34Madeleine Cleary: Um, and you are.
- 3:36Madeleine Cleary: An excellent facilitator and interviewer of authors too.
- 3:39Madeleine Cleary: So you've, you've,
- 3:40Charlotte Guest: I appreciate that.
- 3:41Madeleine Cleary: Yeah.
- 3:41Madeleine Cleary: You have such a diverse background.
- 3:43Madeleine Cleary: So I'm really interested, and I actually did see that it was announced that you're gonna be interviewing Jane Harper on her tour in October, which is amazing.
- 3:51Charlotte Guest: So excited for the Wheeler Center regional programming in Geelong, which will be amazing.
- 3:56Charlotte Guest: Yeah.
- 3:57Charlotte Guest: I've been really thrilled to be asked.
- 3:59Madeleine Cleary: How does it feel to be, um, an interviewer of such incredible, um, high profile writers?
- 4:04Madeleine Cleary: You are a.
- 4:05Madeleine Cleary: Definitely I think an an interviewer in demand.
- 4:07Charlotte Guest: Oh, thank you.
- 4:09Charlotte Guest: I, I don't know about that, but I mean, it's, I mean, it's just such a joy to be able to ask questions directly from the horse's mouth.
- 4:17Charlotte Guest: I mean, you know, how many people get the opportunity to read a book and, um, quiz the author on everything and anything that occurred to you during the reading experience.
- 4:28Charlotte Guest: I mean, it's just, it's a real privilege.
- 4:30Madeleine Cleary: Mm-hmm.
- 4:30Madeleine Cleary: Have you always been a reader and a writer?
- 4:33Madeleine Cleary: Charlotte?
- 4:34Madeleine Cleary: Um.
- 4:35Charlotte Guest: Surprisingly, no, I, when I was a child, I, I didn't actually read as much as people might think.
- 4:42Charlotte Guest: I was really an outdoors and athletic and sporty kid.
- 4:48Charlotte Guest: Um, I spent most of my time outdoors.
- 4:50Charlotte Guest: We lived on a sort of bush property growing up, and, um, I spent most of.
- 4:56Charlotte Guest: The day climbing trees.
- 4:58Charlotte Guest: I used to climb a tree and keep a logbook of my neighbor's movements when I was a child, so they was like, that was gold.
- 5:06Charlotte Guest: Yeah.
- 5:06Charlotte Guest: I built this platform, which was not structurally sound, and, um, it was so that I could look to the driveway of the neighbor's house.
- 5:14Charlotte Guest: And then I had a little log book that was wrapped in plastic so it didn't, you know, curl in the rain.
- 5:19Charlotte Guest: And I would say like 10 0 5.
- 5:21Charlotte Guest: Left for the shops, 10 15 returned from shops.
- 5:26Charlotte Guest: It's really, I mean, I was clearly an only child, like no one else to occupy.
- 5:32Madeleine Cleary: Oh, did your neighbors know this?
- 5:34Charlotte Guest: I have no idea.
- 5:35Charlotte Guest: I mean, I couldn't have been that discreet.
- 5:36Charlotte Guest: I was like, I was just
- 5:37Madeleine Cleary: like, there's Charlotte again in the tree.
- 5:40Charlotte Guest: Better do something interesting, not kill.
- 5:43Madeleine Cleary: Did you feel, did you feel like you were a detective?
- 5:45Charlotte Guest: Maybe, I don't know.
- 5:47Charlotte Guest: I mean, I never came upon anything, any spectacular crimes in my time as a detective.
- 5:52Charlotte Guest: But, um, the thing that was sort of a literary touchstone as a, as a child was because I, we had this sort of big backyard.
- 6:03Charlotte Guest: My dad got really into the fire away tree more than I did.
- 6:07Charlotte Guest: He was really into it and he.
- 6:10Charlotte Guest: Made this topsy-turvy land at the top of the trees.
- 6:13Charlotte Guest: Wow.
- 6:13Charlotte Guest: So he had, yeah, it was beautiful.
- 6:15Charlotte Guest: He had passageways and platforms, not the one I built, which was dangerous, but the ones that he built and all these little figures in the trees like sauce man and, you know, moon face.
- 6:27Charlotte Guest: And that was beautiful.
- 6:29Charlotte Guest: So he sort of brought that book to life for me and I never forgot it.
- 6:33Charlotte Guest: So I remembered it when I came back to reading a little bit older, um, that he.
- 6:39Charlotte Guest: Brought that to life in that way, which I think isn't, I don't know.
- 6:43Charlotte Guest: It's, it's, it's over the top, which is typically my dad.
- 6:46Charlotte Guest: But, um, it was meaningful.
- 6:49Charlotte Guest: It was a really meaningful experience where the book was no longer confined to the page.
- 6:54Charlotte Guest: Mm-hmm.
- 6:55Madeleine Cleary: It's beautiful.
- 6:56Charlotte Guest: Mm-hmm.
- 6:58Charlotte Guest: It was.
- 6:59Madeleine Cleary: Um, I'm curious then what, what drew you back to reading?
- 7:02Madeleine Cleary: I mean, obviously your dance created this wonderful, magical, far away tree lived experience is what, what brought you back?
- 7:11Charlotte Guest: I remember as maybe about 14, I was reading again.
- 7:17Charlotte Guest: Sort of casually, but when I was 14 I read a Clockwork Orange by Anthony Burgess.
- 7:23Charlotte Guest: What a book
- 7:24Madeleine Cleary: to read to get you back.
- 7:25Charlotte Guest: I don't know how, I mean, for a kid that wasn't a reader, I really don't know why I picked it up.
- 7:30Charlotte Guest: 'cause it was, it was really challenging and it is challenging for, for every reader I think because half of it's written in like gibberish.
- 7:39Charlotte Guest: Um, and.
- 7:41Charlotte Guest: That idea of what you can do with language and how you can expand the mind because you know the books, sorry, the, the words used throughout are derived from some Russian words.
- 7:54Charlotte Guest: Some gobby go, some, you know, complete neologisms.
- 7:58Charlotte Guest: And the addition that I had didn't have a glossary.
- 8:02Charlotte Guest: 'cause a lot of the modern additions come with a glossary.
- 8:05Charlotte Guest: And the effect of it not having a glossary is that you are.
- 8:09Charlotte Guest: You worked it out for yourself and you had this palpable sense of grammar and, and, um, meaning making and, and contextual learning of words.
- 8:19Charlotte Guest: Because, you know, if you have a sentence like, we were making up our sucs what to do with the evening, then you can, this, you know, you can figure out that sucs must be, we were figuring out our, you know, making up our minds what to do with the evening.
- 8:33Charlotte Guest: But you, you had to, you had to infill that yourself and figure it out.
- 8:38Charlotte Guest: From the paragraphs and the sentences, and it was just such a incredible experience.
- 8:43Charlotte Guest: And then I thought, wow, there must be more like this.
- 8:46Charlotte Guest: And then off we went.
- 8:49Madeleine Cleary: What about writing?
- 8:50Madeleine Cleary: Because you are also a writer.
- 8:52Madeleine Cleary: You've written for multiple journals.
- 8:54Madeleine Cleary: You, um, have a PhD in creative writing.
- 8:56Madeleine Cleary: Um, you, you, you know, you've written a novel as well.
- 9:00Madeleine Cleary: Um, unpublished.
- 9:02Madeleine Cleary: Unpublished.
- 9:03Madeleine Cleary: Well, soon, soon
- 9:04Charlotte Guest: to be published, perhaps.
- 9:05Charlotte Guest: Okay.
- 9:06Charlotte Guest: One, one Hope.
- 9:07Charlotte Guest: We'll, we'll see.
- 9:09Charlotte Guest: Um, writing I came do, you know, I really don't.
- 9:14Charlotte Guest: I I kept, I kept that logbook.
- 9:18Charlotte Guest: Of my neighbor's movements, and that morphed into.
- 9:22Charlotte Guest: A di a vicious diary of like, um, you know, a 7-year-old being like, mom took me to Toys R Us and we couldn't get both the jumping beans and the this or, and the, what were those little fish things that you could have that, that turned into like monkeys, sea Monkeys.
- 9:40Charlotte Guest: Yes.
- 9:41Charlotte Guest: I was desperate for Sea Monkey.
- 9:43Charlotte Guest: There was a lot of entries on seam monkeys and, um, whether I'd obtained them or not, which was always, I hadn't.
- 9:48Charlotte Guest: And, um, and those, those, you know, those dinosaur things that were like, they absorbed water mm-hmm.
- 9:55Charlotte Guest: And you put them in a, in a, yeah, this is like nineties and early two thousands nostalgia.
- 10:00Charlotte Guest: And you put them in a tank and they would crack open and then they would become a dinosaur.
- 10:05Charlotte Guest: So I kept a diary a lot and it was just a, a lot of complaining about.
- 10:11Charlotte Guest: The toys I didn't have.
- 10:13Charlotte Guest: Um, and then that was kind of this, I don't know, it just, I really apart your creative writing.
- 10:20Charlotte Guest: I'm not really sure, but I know that I was always.
- 10:23Charlotte Guest: Complaining in the written word.
- 10:25Charlotte Guest: Yeah.
- 10:26Charlotte Guest: I mean, that's not, that's not entirely true.
- 10:28Charlotte Guest: There were other things in there, but, um, I remember going through, you know, you hear about writers who have always journaled and then they, you know, revisit those journals decades later and it's like this really beautiful walk down memory lane and, or like, or just, you know, discovering how that seed of writing was.
- 10:50Charlotte Guest: Planted, et cetera.
- 10:51Charlotte Guest: And I thought I'll do that because I've still got them.
- 10:54Charlotte Guest: And I opened them and they were dreadful.
- 10:56Charlotte Guest: Like they were just, they were boring and I don't know, they were slightly dark.
- 11:01Charlotte Guest: Weirdly nasty, but like, not about anyone, but just about like, I don't know, they were just honest.
- 11:06Charlotte Guest: Yeah.
- 11:07Charlotte Guest: Sea monkeys.
- 11:09Madeleine Cleary: Well, that, that was clearly, um, something that was very important to you at the time.
- 11:14Madeleine Cleary: But do you think, I wonder if, did you journal Madeleine as a child?
- 11:18Madeleine Cleary: Um, I, I was.
- 11:19Madeleine Cleary: Pretty sporadic journal.
- 11:21Madeleine Cleary: I I can imagine that Madeleine's journal, if you looked back on it, would be beautiful and had this wonderful trip down, made down, um, memory lane.
- 11:28Madeleine Cleary: I'm certain of it, it's more like, oh, I complained about my brother.
- 11:31Madeleine Cleary: Or, yeah.
- 11:32Madeleine Cleary: At school.
- 11:34Madeleine Cleary: Do you think it's because, um, uh, we're clearly writers and we're writers at heart that, but as.
- 11:40Madeleine Cleary: As a six and a seven and a eight and a nine and a 10-year-old.
- 11:43Madeleine Cleary: That's, we don't know what that means.
- 11:45Madeleine Cleary: And we dunno what that writing is.
- 11:46Madeleine Cleary: We just know that we wanna write, so we write about whatever, how boring and terrible.
- 11:50Madeleine Cleary: And I, I, I feel like I probably use dot points to, to write things'cause that's just how I do.
- 11:57Madeleine Cleary: So not much, um, creativity there.
- 11:59Madeleine Cleary: But yeah, maybe that's our first step, right?
- 12:03Charlotte Guest: I, I do remember, um.
- 12:06Charlotte Guest: I used to make this family magazine, um, called the Family Focus as a, as a child.
- 12:12Charlotte Guest: How old are you?
- 12:13Charlotte Guest: Very precocious Charlotte?
- 12:14Charlotte Guest: No, I was just, I was just like, there were no siblings.
- 12:17Charlotte Guest: I like, cannot stress how only this was, this experience was, um.
- 12:24Charlotte Guest: So, and, and you know, we lived way, way outta town, so like friends, it, I mean, it, it felt way outta town to me.
- 12:31Charlotte Guest: It really probably wasn't, but it felt ages, you know, there was a, there's no bus stop or there's no this or that.
- 12:37Charlotte Guest: Um, so I wrote and published as if.
- 12:41Charlotte Guest: Printed off, um, this magazine called The Family Focus and there would be like family member of the week, but there was only two to choose from.
- 12:52Charlotte Guest: It was only mom or dad.
- 12:54Charlotte Guest: So, um, and then like creating a, a crossword where all the clues related to whatever we'd done that week or things to do with the pets or whatever.
- 13:06Charlotte Guest: I don't know.
- 13:06Charlotte Guest: So I mean, that was.
- 13:09Charlotte Guest: Was something, I think it was probably about 10 when I started doing that.
- 13:13Charlotte Guest: That's great.
- 13:13Charlotte Guest: Um, yeah, it was, it, it occupied the, the weekend.
- 13:18Madeleine Cleary: Yeah.
- 13:18Madeleine Cleary: So how does one go from, um, writing a family focused magazine to getting a PhD in creative writing at Deakin University and then becoming a store manager at Book Bird Geelong?
- 13:31Madeleine Cleary: Tell us about that journey.
- 13:34Charlotte Guest: Well, um, it all feels very like one natural.
- 13:38Charlotte Guest: Progression.
- 13:39Charlotte Guest: Um, I, before I did the PhD, I used to work at a university press in Perth, uh, Western Australia.
- 13:47Charlotte Guest: Um, and that I started doing straight after finishing honors in literature.
- 13:54Charlotte Guest: I mean, I dunno, it was always just sort of a follow, follow your interest, follow your, your passions type pathway.
- 14:02Charlotte Guest: Um.
- 14:03Charlotte Guest: And working at the press was such a great experience in terms of how the books actually get made from submission acquisition, um, you know, assessments as to what, who's the intended reader, what's the intended market, the funding, you know, different funding streams and how, um, you know, what, what roles are done in house, what roles are done out of house, uh, particularly in a smaller press.
- 14:30Charlotte Guest: Um.
- 14:31Charlotte Guest: That was just such an incredible snapshot of the entire production line or lifespan of a book.
- 14:38Charlotte Guest: Um, because my role at that press was a lot of the marketing and the publicity.
- 14:45Charlotte Guest: So the, the end part of that process when you have a physical product to market, uh, and things like author care, which is, you know, stepping say a first time author through that whole process.
- 14:57Charlotte Guest: 'cause it can be so, um.
- 15:00Charlotte Guest: And difficult to, to grasp when it's your first time.
- 15:04Charlotte Guest: And it's such a, it can feel a very closed industry.
- 15:07Charlotte Guest: Mm-hmm.
- 15:08Charlotte Guest: Um, which in many ways it is.
- 15:12Charlotte Guest: And then I moved to Victoria to do the PhD.
- 15:18Charlotte Guest: Uh.
- 15:19Charlotte Guest: Because it presented an opportunity to have really dedicated time and space to write a full length work of fiction.
- 15:26Charlotte Guest: And it was, except that it coincided with COVID, like, like almost exactly.
- 15:32Charlotte Guest: Um, which made a already isolating experience.
- 15:38Charlotte Guest: Even more so because you do hear PhD candidates, um, say a lot of the time about how, you know, when it's self-driven research and you don't necessarily have coursework or that contact period, contact time with other classmates, that it is different to say, doing your undergraduate or, um, your masters for example, where you do have that core component of coursework and that contact time.
- 16:03Charlotte Guest: Um, so that it was, it.
- 16:06Charlotte Guest: Was not quite what I envisaged it was because that time, that time wasn't what anyone envisaged or expected.
- 16:14Charlotte Guest: Of course.
- 16:15Charlotte Guest: Um, so that was three, four years and that whole time I was there, I was still working at the bookstore.
- 16:23Charlotte Guest: And then, um, just.
- 16:25Charlotte Guest: I've just sort of stuck around.
- 16:27Charlotte Guest: So being the, um, the veteran of the bookstore, I'm now managing the bookstore.
- 16:33Charlotte Guest: Um, and it's just, I don't know, I just love it.
- 16:36Charlotte Guest: It's a really small but mighty little space in Geelong.
- 16:42Charlotte Guest: It's the only independent in Geelong.
- 16:46Charlotte Guest: Um, which is a bit of a strange badge of honor to have because Geelong really should have the population to support more than one independent bookstore, and I'm sure it, it does.
- 16:58Charlotte Guest: It just so happens that at the moment we are the only one.
- 17:01Charlotte Guest: I'm sure that won't always be the case along the surf coast is.
- 17:07Charlotte Guest: A network of amazing independent bookstores.
- 17:10Charlotte Guest: So the Surf coast and the ballin, uh, is sort of our community of independence.
- 17:16Charlotte Guest: Um, and yeah, I mean, it's just such a rich and varied.
- 17:22Charlotte Guest: Job, I, you know, anything from buying, which in itself is fascinating because there's so much that gets published from the major, you know, the multinationals down to the independent presses.
- 17:35Charlotte Guest: Um, things that are indent titles or import titles and locally published works.
- 17:42Charlotte Guest: And when you only have however many square foot.
- 17:45Charlotte Guest: Shelf space.
- 17:46Charlotte Guest: There's a whole, there's a whole raft of things that you have to think about before you decide what you can stock.
- 17:53Charlotte Guest: And it's that whittling down process that I find really fascinating.
- 17:58Charlotte Guest: Well, let's
- 17:58Madeleine Cleary: talk about that.
- 17:59Madeleine Cleary: Yeah, sorry, I'll, we are very fascinated about that and I think there's a lot of discussion at the moment.
- 18:05Madeleine Cleary: And Tina and I had a quick chat before this as well.
- 18:07Madeleine Cleary: A lot of chat from particularly debut authors about, um.
- 18:12Madeleine Cleary: You know what, what happens when your book no longer is in that new release window and then it moves to the shelf?
- 18:20Madeleine Cleary: And what decisions do books sellers make when, um, you know, looking at their window and, and it all starts, I think, with the buying.
- 18:29Madeleine Cleary: So really interested to hear, yeah.
- 18:32Madeleine Cleary: What are you looking for?
- 18:33Madeleine Cleary: What are you looking at?
- 18:34Madeleine Cleary: How do you make those, how do you whittle that down?
- 18:36Madeleine Cleary: There's such a huge breadth of books being published.
- 18:40Charlotte Guest: It's so.
- 18:41Charlotte Guest: Tough.
- 18:42Charlotte Guest: I've like, I really feel for, um, uh, I'm not sure how to put it.
- 18:50Charlotte Guest: It's, it's, it's so cutthroat and in a way that doesn't always feel good because it's this awkward marriage of art.
- 19:01Charlotte Guest: Commerce in this space, which is not, you know, necessarily unique to book selling, but you know, how much time and love and effort has gone into this piece and the cycle of releases and the cycle of returns and, um, managing your stock levels and all the sort of monetary stuff that goes into that means that it, it is quite, um, cut.
- 19:27Charlotte Guest: Cutthroat.
- 19:28Charlotte Guest: I keep coming back to the phrase cutthroat, but um, yeah, because you are looking, I mean, particularly in our store, which is very, very small, it's all about real estate, shelf real estate.
- 19:41Charlotte Guest: And, um, you know, what's getting the, uh.
- 19:47Charlotte Guest: Marketing and publicity budgets versus what is really powerful by word of mouth.
- 19:52Charlotte Guest: And those two are not necessarily the same things.
- 19:56Charlotte Guest: Um, you'll have your staff, uh, taste and their interest areas, which you will stock more of because you know that the hand selling aspect of book selling is huge.
- 20:08Charlotte Guest: You know, you could have.
- 20:11Charlotte Guest: A book that's out there with all the marketing budget in the world.
- 20:13Charlotte Guest: But if you have another book from a small independent press that one book seller has adored, you'll probably end up selling more units of that.
- 20:21Charlotte Guest: Mm-hmm.
- 20:22Charlotte Guest: Um, but it really.
- 20:25Charlotte Guest: You know, there's a, a returns window that not everybody knows about.
- 20:30Charlotte Guest: Um, where once you tick over that window and you haven't sent it back for credit or you haven't swapped the trade or the larger format down to the B format, um, you are stuck with that, that stock and it does take space.
- 20:45Madeleine Cleary: Could we talk about sale or return?
- 20:46Madeleine Cleary: 'cause that is not something that's commonly known.
- 20:49Charlotte Guest: Yeah, it's funny because, um.
- 20:53Charlotte Guest: New Zealand, for example, unless it's changed in recent years, doesn't have this system.
- 20:57Charlotte Guest: And I'm really glad I'm not a buyer in New Zealand's market.
- 21:02Charlotte Guest: If this is still the case, it may well have changed, but it certainly didn't used to be whatever they would order that is, is a, is a firm sale order or an order that you can't return.
- 21:15Charlotte Guest: I'm really glad that we have it here because it means that you can experiment with things.
- 21:20Charlotte Guest: It means you can trial things that might be a little bit more unusual because the, the way that sale and return or return works is that you order in an item and you have to keep it for at least three months to give it a chance to sell, um, a chance to be discovered, reviewed, et cetera.
- 21:39Charlotte Guest: After that three months.
- 21:40Charlotte Guest: You then have up to 12 months to send it back to the distributor and you will get a full credit for that item that goes against your account that you can then reallocate to order something else.
- 21:52Charlotte Guest: So we are constantly doing returns because it means that we can, we can change, and I know a lot of bookstores do returns in batches.
- 22:01Charlotte Guest: They'll do them every three months or whatever.
- 22:03Charlotte Guest: But you know, I found it easiest to do it as a, um.
- 22:09Charlotte Guest: Sort of constantly evolving thing because space is at such a premium.
- 22:14Charlotte Guest: Um, but it just means that your inventory can constantly evolve and almost breathe.
- 22:20Charlotte Guest: It gives it this organic feel, and when you are ordering, it means you don't have to.
- 22:27Charlotte Guest: Really stress over the fact that if I get five copies and I only sell two, you know, I, I've got this much, I'm holding up my fingers here.
- 22:37Charlotte Guest: I've got this much real estate that I've allocated to this book on the shelf that I'm not sure if I can move it or not.
- 22:43Charlotte Guest: So yeah, it encourages more risk taking, I think, in the ordering side of things, which is good for authors, but it does mean that.
- 22:52Charlotte Guest: Three months down the track, you might start to see some books come back, but that's very, that's very normal.
- 22:59Madeleine Cleary: Yeah.
- 23:00Madeleine Cleary: Can I ask Charlotte, so what is a.
- 23:03Madeleine Cleary: Normal amount of books for you to order in the first instance.
- 23:07Madeleine Cleary: And I'm sure it depe, I'm sure it changes depending on genre and, you know, an author.
- 23:12Madeleine Cleary: But for a, for a standard debut, say, so it doesn't have, um, a history.
- 23:18Madeleine Cleary: How many books generally are you, would you be looking at?
- 23:23Charlotte Guest: Bear in mind that we are a very small store, so, um, it might sound really minuscule, but we are such a tiny shop, um, for a debut.
- 23:33Charlotte Guest: That, that, you know, um, you are trialing the book.
- 23:38Charlotte Guest: You love the sound of it.
- 23:39Charlotte Guest: You, I would probably usually start with three units.
- 23:42Charlotte Guest: Mm-hmm.
- 23:42Charlotte Guest: And the.
- 23:42Charlotte Guest: The reason for that is because, um, if something has been selected through the big group buy, which is from a lot of places, this place called Book People, which is the newly rebranded Australian Bookseller Association, so the national body, they will often do, um.
- 24:04Charlotte Guest: Scale discounts for items that are new that the publishers want to promote or get you to pay attention to.
- 24:11Charlotte Guest: And the minimum for that do for you to get an extra trade discount is usually three and three.
- 24:18Charlotte Guest: Gives you enough to make it look really good on the shelf, plentiful, the way that we've designed the layout anyway, but it doesn't overcommit you.
- 24:28Madeleine Cleary: Mm-hmm.
- 24:29Madeleine Cleary: I think that's a good point.
- 24:30Madeleine Cleary: Thank you.
- 24:30Madeleine Cleary: Because, um, I think a lot of people don't realize that it can be so low four, like not low, but you know, three's a good number like you said.
- 24:38Madeleine Cleary: But, um, yeah, I think a lot of authors don't realize that that's, that can be quite common for a lot of indie booksellers anyway, that, that three's the standard number and sometimes less.
- 24:48Charlotte Guest: Sometimes less.
- 24:50Charlotte Guest: Um, because the beauty of it is that, you know, for the publishers that have distribution through the national.
- 24:57Charlotte Guest: Distributors, their, their delivery time is, you know, maybe only three business days.
- 25:03Charlotte Guest: So you can get your initial order of three, you, it can be a bit longer, let's say, let's say seven days on average.
- 25:09Charlotte Guest: But you can get your initial order of three.
- 25:11Charlotte Guest: And if you start to see this is something that people are paying attention to, you can immediately do your next top up of six within a week.
- 25:19Speaker 4: Mm-hmm.
- 25:20Charlotte Guest: Yeah.
- 25:20Charlotte Guest: So it's flexible like that.
- 25:22Charlotte Guest: It's not, um, set in stone.
- 25:25Madeleine Cleary: I wanna talk about the power of indie bookshops as well, because there is a, I think a power, and you mentioned it before that, um, uh, you know, while a book could have so much buzz around it, lots of marketing budget, a lot of publicity, hype, there are those books that.
- 25:41Madeleine Cleary: Particularly indie bookshops can champion.
- 25:43Madeleine Cleary: Um, and these perhaps don't have that same buzz and hype and spend, and a lot of debut authors often do fall into that category because often publishers will just see what sticks.
- 25:54Madeleine Cleary: They'll give you a go and see what happens.
- 25:56Madeleine Cleary: And so there is a lot of power behind that hand selling.
- 26:00Madeleine Cleary: How do you think authors can work with indie bookshops to, I suppose, rise above the pack?
- 26:06Charlotte Guest: If you're a local to an area and you have the opportunity to introduce yourself to your independent bookseller, um.
- 26:15Charlotte Guest: Absolutely do that.
- 26:17Charlotte Guest: To have a face to a book is so powerful and to know that they're local to your area.
- 26:22Charlotte Guest: 'cause a lot of independent bookstores want to champion their local authors.
- 26:27Charlotte Guest: Um, often we get sent arcs, which are advanced reading copies of books so that booksellers have the opportunity to read something pre-release.
- 26:37Charlotte Guest: And that is really important as well.
- 26:40Charlotte Guest: Um, that's part of the marketing and publicity budget.
- 26:43Charlotte Guest: Um, to actually print those arcs because, you know, that's not cheap.
- 26:47Charlotte Guest: Um, a really good example of a book that has been beloved in our shop and is really like odd is.
- 26:59Charlotte Guest: There's one that came out through Raimondo called, it Lasts Forever and then it's over.
- 27:04Charlotte Guest: And it is a literary zombie novel and it is the strangest read, but it is so incredible.
- 27:13Charlotte Guest: It won the Novel Prize, um, which was first won by Jessica Owl called Enough for Snow a few years ago.
- 27:19Charlotte Guest: This was, I believe, last year's winter.
- 27:23Charlotte Guest: Um.
- 27:24Charlotte Guest: And it is a strange bird, but we have really taken it under our wing to extend the metaphor clumsily.
- 27:34Charlotte Guest: Um, and it had practically no, I mean, it did get reviewed because it is excellent, but in terms of that marketing machine, like it just wasn't one that you were gonna see advertised everywhere or on social media everywhere.
- 27:50Charlotte Guest: But we have sold so many copies because.
- 27:53Charlotte Guest: It's a little gem.
- 27:55Charlotte Guest: Mm-hmm.
- 27:55Charlotte Guest: And it's something that we've championed, um, in terms of what authors can do.
- 28:03Charlotte Guest: I think that communication and being approachable and being open and also, um, I guess being aware of.
- 28:13Charlotte Guest: Things like, you know, an opening order of only three is, is, is not unusual.
- 28:19Charlotte Guest: It's actually, it's quite normal.
- 28:21Charlotte Guest: And yeah, just the, being aware of the context of, I suppose, of how many books there are contending for shelf space.
- 28:30Charlotte Guest: It's, it's really tough, but, um, it's tough, but not impossible.
- 28:35Madeleine Cleary: Yeah, what are some things that authors shouldn't do?
- 28:40Madeleine Cleary: Like there's a few, give us some do's and don'ts of, you know, um, approaching a bookstore as well, because, um, this is, you know, something that we talk about in a debu crew a little bit as well.
- 28:51Madeleine Cleary: Uh, how do we go in there and, and say hi?
- 28:53Madeleine Cleary: Because no one, um, wants to look like they're just coming in to say hi.
- 28:58Madeleine Cleary: So it helps.
- 29:00Madeleine Cleary: Sell their book, say, but they, but to try and make that genuine connection.
- 29:05Madeleine Cleary: And what, what some tips, and I'd add to that too, there's a few schools of thought that's going around, like theories as well.
- 29:10Madeleine Cleary: Like some Oh, are there?
- 29:12Madeleine Cleary: Yeah.
- 29:12Madeleine Cleary: That we, we get advice that, um, we should only do the official book tour, that that's been organized by our publishers.
- 29:19Madeleine Cleary: That bookstores know that we're coming, whereas others are saying no.
- 29:23Madeleine Cleary: If you are in the area, drop in, say hi.
- 29:28Charlotte Guest: From my perspective, um, I, I think that probably the best approach.
- 29:37Charlotte Guest: Is to have an email contact first so that the book seller can prepare for your visit.
- 29:42Charlotte Guest: As in ha make sure that they have copies of your book for starters.
- 29:46Charlotte Guest: 'cause there's nothing that makes you feel worse if they just happened to have come in and maybe you sold the last copy.
- 29:53Charlotte Guest: You didn't realize that they were coming in two days later and you haven't had a chance to reorder it.
- 29:57Charlotte Guest: Um, so that, that.
- 30:00Charlotte Guest: Pre-warning is really valued'cause it just gives you a chance to get organized and make sure that you can welcome them warmly and in the fashion that you'd like to.
- 30:09Charlotte Guest: Um, something that was, uh, was a really interesting thing when you do email, uh.
- 30:18Charlotte Guest: A bookstore is to just highlight who the publisher or the distributor is because say for example, you have a publisher that may be a smaller press, but they are an agent or agented by a major distributor.
- 30:37Charlotte Guest: Um, sometimes if you don't highlight that.
- 30:40Charlotte Guest: It looks like it, it, it does appear that it's independently published and that would therefore have to be a consignment arrangement.
- 30:48Charlotte Guest: Mm-hmm.
- 30:48Charlotte Guest: Um, whereas say for example, you have, I'm trying to think of an example.
- 30:52Charlotte Guest: Um, so like,
- 30:53Madeleine Cleary: for example, I think it's a Freeman Press is distributed by Harper College.
- 30:57Madeleine Cleary: Harper.
- 30:58Madeleine Cleary: Well,
- 30:58Charlotte Guest: they their penguin.
- 30:59Charlotte Guest: But yes, that, that's a good example.
- 31:02Charlotte Guest: Like, um, Freemantle Press most booksellers would be familiar with, but there's, um.
- 31:07Charlotte Guest: There's some smaller outfits.
- 31:09Charlotte Guest: Say for example, a new press called, um, pink Shorts Press in Adelaide, who are doing some really interesting books at the moment.
- 31:16Charlotte Guest: Um, they're a new publisher on the blog, but they are distributed by Simon and Schuster.
- 31:23Charlotte Guest: So if you are an one of their authors and you're just alerting your local bookstore or bookstores, um, about your book, uh, if it, if you happen to mention that, it's through Simon and Schuster.
- 31:36Charlotte Guest: And pink shorts press, that bookstore will know that they can get it through the main easy clicker button channel, which is just an, it's just appealing to a bookseller or a book buyer to know that it's an easy order.
- 31:50Charlotte Guest: They can experiment on it, and it is able to be returned if it doesn't happen to sell, rather than a consignment arrangement that requires paperwork, individual ordering through.
- 32:03Charlotte Guest: An independent supplier, which is not to say that bookstores don't do that, particularly independents do, but it's, you wanna make it as easy as possible for them to take the book.
- 32:14Madeleine Cleary: Hmm.
- 32:14Madeleine Cleary: And how early should, um, writers engage with bookstores?
- 32:18Madeleine Cleary: Should they do this after the books come out, or should they,'cause I know your buying probably three to four months in advance.
- 32:25Madeleine Cleary: When's the, the perfect time to, to have those conversations?
- 32:29Charlotte Guest: Oh, look, I mean, I'm sure other book buyers have, um, some real preferences.
- 32:36Charlotte Guest: I, I really, I mean, when it comes to us, it's either myself or the owner, Anna, um, who, who is placing those orders.
- 32:43Charlotte Guest: I really don't mind if you're going six months out, that's possibly a bit early because it's not really on the radar yet.
- 32:50Charlotte Guest: Um, even if it's post-release, it's easy to get.
- 32:57Charlotte Guest: Things in pretty quickly, like I said.
- 32:59Charlotte Guest: But, um, I'd say as a, as a general rule, maybe a month before release just gives, um, particularly the smaller bookstores who may be sort of dealing with, you know, however many multiple tasks a day, it allows them to sort of flag it, sit it, attend to it, and they can still order and get it in time for release if they wish.
- 33:18Charlotte Guest: Um, so maybe a month, I'd say.
- 33:22Madeleine Cleary: Perfect.
- 33:23Madeleine Cleary: That's very good.
- 33:23Madeleine Cleary: Tangible of advice.
- 33:26Madeleine Cleary: And, and, uh, what about signing your book, Charlotte?
- 33:29Madeleine Cleary: There's been, um, some people, uh, like to just go into the bookshop and pick up the book and sign it regardless.
- 33:38Madeleine Cleary: Um, what's your, your.
- 33:40Madeleine Cleary: Shaking your head my without asking.
- 33:43Madeleine Cleary: So, um, yep.
- 33:44Madeleine Cleary: So that sounds like not the, not the way to go,
- 33:47Charlotte Guest: not the way to go, only because it makes you panic for a second that someone's just vandalizing a book.
- 33:54Charlotte Guest: Uh, I mean, obviously people don't tend to do that, but I think, uh, introducing yourself, I don't know, just in terms of the ex that exchange or that encounter, it's.
- 34:06Charlotte Guest: Probably best not to just pick something off the shelf and start scribbling in it.
- 34:10Charlotte Guest: Um, I know it can, it probably can be really daunting to, to go into a bookstore and, and introduce yourself in that way.
- 34:19Charlotte Guest: Um, but I think that would be practicable then to just sort of go undercover and try and scribble and get out quickly because the other part of that.
- 34:28Charlotte Guest: Uh, interaction is that usually the bookseller will wanna have an opportunity to take some photos and promote on their social media channels.
- 34:36Charlotte Guest: Um, and it just makes it incredibly awkward if they're like intercepting you mid, mid scribble saying, just checking.
- 34:43Charlotte Guest: You're the author.
- 34:45Charlotte Guest: Um, yeah.
- 34:46Charlotte Guest: So I, I probably would make it apparent, but that's what you're doing.
- 34:51Charlotte Guest: Yes.
- 34:51Charlotte Guest: And they, oh,
- 34:52Madeleine Cleary: sorry.
- 34:52Madeleine Cleary: You go Tina.
- 34:53Madeleine Cleary: I was gonna say, they often have these really nice little stickers that they put on the front too that says signed by the author, which is
- 34:58Charlotte Guest: exactly, yeah, and anything you can, anything that sets your book apart from its neighbors on the shelf, you know, whether that's a glossy sticker, which is what we have, if it's been signed, that stock will normally go face out, and you'd be amazed at the difference it makes if something is face out versus spine out.
- 35:16Charlotte Guest: All those little things do make a difference.
- 35:20Madeleine Cleary: Exactly.
- 35:20Madeleine Cleary: No, I think that that's some really, really good tips and I, I think, um, being able to, um, if you are just popping into store, say you don't plan it, you haven't had time to email.
- 35:30Madeleine Cleary: If you are walking into a store, if you go and find your books on the shelf, so it's not like you're going up saying, oh, I'm the author.
- 35:35Madeleine Cleary: Do you have my books?
- 35:36Madeleine Cleary: And then having that awkward interaction.
- 35:38Madeleine Cleary: If the bookstore doesn't, you could go if you find your books on the shelf and then take it up.
- 35:43Madeleine Cleary: That's a really good way to introduce yourself and say, I'm absolutely would like me to sign
- 35:47Charlotte Guest: it.
- 35:48Charlotte Guest: Absolutely.
- 35:49Charlotte Guest: Yeah, of course.
- 35:50Charlotte Guest: Um, you know, there's no real hard and fast rules, but yeah, if you happen to be in a bookstore and you see your book, come up to us and tell that that's such a beautiful moment.
- 35:59Charlotte Guest: We love that.
- 36:01Madeleine Cleary: There you go.
- 36:02Madeleine Cleary: You've heard it on the book deal podcast.
- 36:03Madeleine Cleary: 'cause we have a few authors being very anxious and nervous about doing that.
- 36:07Madeleine Cleary: So put that aside.
- 36:09Madeleine Cleary: Go and introduce yourselves to the booksellers.
- 36:11Madeleine Cleary: And booksellers are very nice people as well.
- 36:14Madeleine Cleary: Everyone likes books, so Of course.
- 36:16Madeleine Cleary: Mm-hmm.
- 36:16Madeleine Cleary: Of course.
- 36:16Madeleine Cleary: They're great people.
- 36:19Charlotte Guest: You have to say that I'm sitting right here.
- 36:22Charlotte Guest: Although you used to be a bookseller as well, didn't you?
- 36:24Charlotte Guest: Madeleine,
- 36:25Madeleine Cleary: years ago.
- 36:26Madeleine Cleary: A decade ago.
- 36:27Madeleine Cleary: Yes.
- 36:27Madeleine Cleary: Yes.
- 36:27Charlotte Guest: Were you a bookseller as well, Tina?
- 36:29Madeleine Cleary: No.
- 36:30Madeleine Cleary: No.
- 36:30Madeleine Cleary: I am the only one here that has not been a bookseller.
- 36:33Charlotte Guest: Maybe one day.
- 36:34Madeleine Cleary: Maybe one day.
- 36:41Speaker 5: Hello, lovely listeners.
- 36:43Speaker 5: My name is Kasey Whitelaw and I'm thrilled to tell you all about my debut picture book.
- 36:48Speaker 5: Flute, A Dolphin's Wild Journey home.
- 36:51Speaker 5: It's illustrated by the super talented Jenny Goodman and published by the wonderful team at Wombat Books.
- 36:57Speaker 5: Flute, a playful dolphin is separated from her dolphin party alone and in danger.
- 37:03Speaker 5: She begins a wild journey back to the safety of her family and friends.
- 37:09Speaker 5: But will she make it home?
- 37:12Speaker 5: Flute is an inspiring story about friendship, support, and determination.
- 37:17Speaker 5: It also raises vital awareness about the threats dolphins face from boating and noise pollution worldwide.
- 37:24Speaker 5: This story was actually inspired by my seven years working at Monkey Meyer in the stunning Shark Bay world heritage area in Western Australia.
- 37:32Speaker 5: This is where I had the privilege of working alongside the real flute, her family, and all her wonderful friends.
- 37:39Speaker 5: I was able to watch their busy lives full of mischief and mayhem, and this is actually where I discovered their deep need for friendship, community, and support.
- 37:50Speaker 5: Inspired by these true events and real friendships.
- 37:52Speaker 5: Flute takes readers on a fun and wild ride.
- 37:56Speaker 5: You'll journey along with her as she makes her way through a seagrass maze, slips and slides off a sandbar, dodges stinging sea jellies, and fends off a tiger shark.
- 38:06Speaker 5: Plus the storyline is full of fascinating facts about dolphins.
- 38:11Speaker 5: The back matter tells you more about the real Flute and provides practical ways to help dolphins.
- 38:17Speaker 5: Thank you to Tina and the Book Deal podcast for this opportunity to share flute with you today.
- 38:22Speaker 5: Flute is available now.
- 38:30Madeleine Cleary: I wanna talk about events, author events.
- 38:32Madeleine Cleary: Um, how, so there are some bookstores that do a lot of events, others don't.
- 38:37Madeleine Cleary: Can you talk perhaps a little bit about, um, how important are bookshops to the community, firstly, and also how you think authors should go about perhaps approaching a, a bookstore, about doing a running event.
- 38:51Charlotte Guest: I love events.
- 38:53Charlotte Guest: They are, we are yet to find the magic.
- 38:56Charlotte Guest: Formula because they perhaps are more difficult than they would seem.
- 39:03Charlotte Guest: Not, not difficult in a prohibitive way, but for a small bookstore like ours, um, we have a really small team.
- 39:12Charlotte Guest: And so doing events in the shop, um, there's all sorts of hidden costs involved that may not, um, sort of immediately pop to mind.
- 39:22Charlotte Guest: One of the ones that no one ever thinks of that.
- 39:26Charlotte Guest: Is really significant is the fact that in order to do events in the store, we have to move all of the displays, which are heavy blocks full of books, and that means we had then have to close the shop early, which means you then potentially, you know, you've closed the shop at.
- 39:46Charlotte Guest: Three instead of five.
- 39:48Charlotte Guest: You've got two hours where you would normally have been open, where you are actually just paying a staff wage to do setup.
- 39:55Charlotte Guest: Um, and so it's all sort of finicky things like that.
- 39:57Charlotte Guest: We have done, um, plenty of events offsite and we'll continue to do that.
- 40:04Charlotte Guest: Um, we've got things coming up in a couple of months, but for our shop at least, it's mostly one or two people who are doing them.
- 40:14Charlotte Guest: So it's really just a.
- 40:15Charlotte Guest: Personal capacity thing, I think as well.
- 40:18Charlotte Guest: Like, you know, what do you feel you have the energy to do this month?
- 40:22Charlotte Guest: Um,'cause if they are, they can be one or two man band type, um, efforts.
- 40:30Charlotte Guest: So there's that.
- 40:33Charlotte Guest: We, I love what.
- 40:35Charlotte Guest: Events bring to a town, though, particularly a regional town.
- 40:39Charlotte Guest: We're uncomfortably classed as regional even though we're sort of a city, but sort of not.
- 40:45Charlotte Guest: Um, but I know that our readers and community love them, which is why we're constantly trying to find different ways of doing them, whether that's a offsite event space.
- 41:00Charlotte Guest: And then the issue there is do you have a venue, higher cost, et cetera, et cetera.
- 41:04Charlotte Guest: Mm.
- 41:04Charlotte Guest: Um, or do you do them in the store where your capacity to be comfortable is about 30, therefore your potential sales are limited, therefore, et cetera, et cetera.
- 41:15Charlotte Guest: Um, so yes, we love them, but they may are not as straightforward as perhaps it seems for.
- 41:24Charlotte Guest: Tiny shop like ours.
- 41:27Charlotte Guest: I know that other stores just have it down to a really well oiled machine, and we will hopefully get there.
- 41:33Charlotte Guest: Mm-hmm.
- 41:35Madeleine Cleary: Yeah, some stores do multiple in a day and an evening and just amazing roll one after the other.
- 41:39Madeleine Cleary: Yeah.
- 41:40Madeleine Cleary: I'm so jealous.
- 41:41Madeleine Cleary: But they're big.
- 41:42Madeleine Cleary: They're big.
- 41:42Madeleine Cleary: They're big, big stores with lots of space and staff.
- 41:46Madeleine Cleary: Yeah.
- 41:46Madeleine Cleary: Mm-hmm.
- 41:46Madeleine Cleary: Mm-hmm.
- 41:47Madeleine Cleary: Yeah.
- 41:47Madeleine Cleary: Yeah.
- 41:47Madeleine Cleary: And they can stay open.
- 41:49Madeleine Cleary: Like I think about readings, you know, they can stay open Yes to, to customers while also running events
- 41:55Charlotte Guest: that is ama.
- 41:56Charlotte Guest: Isn't that just the most ideal scenario where you can have your doors open at the same time as having a dedicated event?
- 42:02Charlotte Guest: I mean, that's just the dream.
- 42:05Charlotte Guest: Yeah.
- 42:05Charlotte Guest: Yeah.
- 42:05Charlotte Guest: Absolutely.
- 42:06Madeleine Cleary: Absolutely.
- 42:07Madeleine Cleary: Um, I wanna also, um, talk about the, the shortlist, the Bookseller award.
- 42:13Madeleine Cleary: Um, let me get that right again.
- 42:15Madeleine Cleary: Bookseller of the Year Award.
- 42:17Madeleine Cleary: You are shortlisted for last year.
- 42:20Madeleine Cleary: What makes a good bookseller, Charlotte?
- 42:21Madeleine Cleary: And tell us about that Shortlisting.
- 42:23Charlotte Guest: Well, I wanna talk about who won, who was my amazing colleague down at the Queenscliff Bookstore.
- 42:30Charlotte Guest: Matt Davis.
- 42:31Charlotte Guest: He is the co-owner of the Queenscliff Bookstore with Jane Tuttle, who is also an author and they are incredible.
- 42:38Charlotte Guest: So if I was gonna lose to anyone, I was really happy to lose to match because I mean, the.
- 42:48Charlotte Guest: The kind of work that, that Matt and Jane have done for the Queenscliff community.
- 42:53Charlotte Guest: For example, they did a competition or, or an initiative with a local school as a writing competition and then bound and published that into a book for the kids who are contributed to be sold in the bookstore.
- 43:07Charlotte Guest: Wow.
- 43:08Charlotte Guest: Um.
- 43:09Charlotte Guest: Community focused, things like that.
- 43:11Charlotte Guest: They do an enormous amount of events and initiatives.
- 43:16Charlotte Guest: They do, you know, fundraising.
- 43:19Charlotte Guest: Um, it's something that is really the spirit of what independent bookstores and booksellers should be.
- 43:28Charlotte Guest: I think so, um.
- 43:32Charlotte Guest: That's, I guess, kind of the idea of the award.
- 43:35Charlotte Guest: I mean, every year you have just these incredible people who don't go into this line of work for the money, let's be honest.
- 43:44Charlotte Guest: Mm-hmm.
- 43:44Charlotte Guest: You know, they go because they, they love words, writing, literature, community, um, and.
- 43:52Charlotte Guest: The connection.
- 43:53Charlotte Guest: I don't know all of those incredible things, but also are aware of the enormous work that goes on behind the scenes.
- 44:01Charlotte Guest: Um, so yeah, that, I don't know what makes a good bookseller.
- 44:06Charlotte Guest: I mean, every, yeah.
- 44:07Charlotte Guest: Uh, I think maybe just a sense of openness or curiosity, maybe Curiosity is what's.
- 44:14Charlotte Guest: Possible within the confines of a small business, um, that deals with stories and voices and championing the voices that should be championed and all that sort of stuff.
- 44:28Madeleine Cleary: Mm-hmm.
- 44:28Madeleine Cleary: I love that.
- 44:28Madeleine Cleary: What have been some of your favorite moments as a bookseller?
- 44:33Madeleine Cleary: Mm-hmm.
- 44:34Charlotte Guest: Um, well, at Christmas we have this one family who come in every year and they have a spreadsheet and.
- 44:43Charlotte Guest: The spreadsheet is sort of the central place like that.
- 44:47Charlotte Guest: We have to say, oh, don't get that because Susan's already bought you that.
- 44:52Charlotte Guest: And, but, or not, not Susan's already bought you, that, that would be a spoiler.
- 44:55Charlotte Guest: But as in, um, we manage, you know, one particular family's all their Christmas buying and it's so gorgeous and wholesome.
- 45:02Charlotte Guest: Um, things like.
- 45:07Charlotte Guest: Meeting people at very specific intersections of their lives and the reasons that maybe a non-reader would turn to a book, um, at a specific point or for a need.
- 45:21Charlotte Guest: Um, often that can be at a time of grief and you.
- 45:27Charlotte Guest: Get these insights into people and what they're going through that you sometimes wonder, like maybe close friends or certain family members do, but there is a real intimacy sometimes to being somebody's bookseller, um, because they will disclose to you what they're seeking in a story or what they're seeking from a book or how, or what ways in they would like to be surprised by something.
- 45:55Charlotte Guest: That tells you a lot about what people are grappling with.
- 46:00Charlotte Guest: Um, that's always been very special to me.
- 46:04Charlotte Guest: Uh,'cause it's a sense of trust, I guess, that they entrust you with that information and that privacy I suppose, as well.
- 46:12Charlotte Guest: Um, yeah, and just, um, celebrating different, I don't know, stories and yeah, it's quite.
- 46:23Charlotte Guest: I'm, I know often being a bookseller can be overly romanticized.
- 46:28Charlotte Guest: Um, but when you are cherry picking the highlights that they, they are the romantic moments because that's why you're there.
- 46:38Madeleine Cleary: Yes.
- 46:38Madeleine Cleary: And of course, you know, there are the less romantic moments.
- 46:41Madeleine Cleary: Yeah, yeah.
- 46:42Madeleine Cleary: The dusting.
- 46:42Madeleine Cleary: Yes,
- 46:43Charlotte Guest: the dusting.
- 46:44Charlotte Guest: I wrote the endless dusting.
- 46:47Madeleine Cleary: It's amazing how much dust can gather just over a few days, isn't it, on those shelves.
- 46:51Charlotte Guest: And the funniest thing is, you know, just, um, not speaking of the dust, but you know, when people go into bookstores and they go, oh, I love, I love the smell of a bookstore.
- 47:00Charlotte Guest: And people say that to us like a lot.
- 47:02Charlotte Guest: I've literally never smelled that smell.
- 47:04Charlotte Guest: I dunno what it is.
- 47:06Charlotte Guest: You're so used to it.
- 47:06Charlotte Guest: I'm used to it.
- 47:07Charlotte Guest: Well.
- 47:08Charlotte Guest: No, but even like, like I've never, I've never smelt it.
- 47:11Charlotte Guest: I was just like, people come and they go, Ooh, like that paper and that ink and you know, book smell.
- 47:17Charlotte Guest: And I always agree as if I know what they're talking about.
- 47:19Charlotte Guest: I have no idea what that smell is.
- 47:21Madeleine Cleary: Do you know, in the bookstore that I used to work to, when I work at the, the shop next door was a schnitzel shop.
- 47:27Madeleine Cleary: Oh.
- 47:27Madeleine Cleary: When I associate book selling, I associate with the smell of schnitzel fried chicken.
- 47:32Madeleine Cleary: Oh.
- 47:33Madeleine Cleary: Yeah, I about that smell.
- 47:35Madeleine Cleary: No, I must admit, I, yeah, and every time people would walk in, they'd go, Ooh, way
- 47:41Charlotte Guest: expected.
- 47:43Charlotte Guest: Yeah.
- 47:44Charlotte Guest: Well, the, the shop next to us is a shoe shop, so maybe it's like a combination of paper and like boot polish.
- 47:50Charlotte Guest: Yeah.
- 47:50Charlotte Guest: It's a
- 47:50Madeleine Cleary: leather.
- 47:52Madeleine Cleary: Oh, well, it's a very important job.
- 47:55Madeleine Cleary: Charlotte, I think, and booksellers are we?
- 47:57Charlotte Guest: We like to think so.
- 47:58Charlotte Guest: People's lives,
- 47:59Madeleine Cleary: it truly changed people's lives, I think.
- 48:01Madeleine Cleary: Yes.
- 48:01Madeleine Cleary: But for the authors and the people who are purchasing the books.
- 48:05Madeleine Cleary: Yeah.
- 48:06Madeleine Cleary: And without, you know, without the bookstores, you know, we as authors, we wouldn't be able, and us as a publishing industry really couldn't.
- 48:13Madeleine Cleary: Publish the breadth and diversity that we have.
- 48:15Madeleine Cleary: Because if we're always looking online for our books, if there's something so different, like you said about seeing a face out book and shelf, or even as, as kids coming into a store, being able to peruse, um, all the different picture story books.
- 48:28Madeleine Cleary: Like you don't get that, that same thing online that you get in a physical bookstore.
- 48:34Charlotte Guest: You don't, and I think cultivating that.
- 48:37Charlotte Guest: Point of difference is really essential to our survival.
- 48:41Charlotte Guest: I think.
- 48:42Charlotte Guest: Um, just the experiential nature of walking into a physical space.
- 48:47Charlotte Guest: Um, so shifting emphasis from, um, the product alone and the price point.
- 48:55Charlotte Guest: 'cause you just can't compete on price.
- 48:58Charlotte Guest: You can't compete with the online retailers, and you can't compete with the d Compete with the ddss, the discount department stores, which is a.
- 49:07Charlotte Guest: Ongoing challenge to communicate why those outlets are a problem.
- 49:14Charlotte Guest: Um, but that's a whole other conversation.
- 49:16Charlotte Guest: But being able to create a physical, an offline experience, um, within a space is what will keep us open.
- 49:28Charlotte Guest: You know, whether it's the decorations, the smell, apparently, um, the.
- 49:36Charlotte Guest: The lighting.
- 49:37Charlotte Guest: I don't know, just the whole setup of the space.
- 49:40Charlotte Guest: We have kids who form rituals around the store as a destination.
- 49:46Charlotte Guest: Like, you know, every Saturday morning there'll be these two little pink bikes out the front because they've chucked their bikes on the balcony before coming in to sit in the kids section for half an hour.
- 49:59Charlotte Guest: And it, it, you know, it creating those.
- 50:03Charlotte Guest: That living, that sense of something that's being lived in or a living thing, I don't know.
- 50:08Charlotte Guest: It's, it's the thing you have to use because the other, the other aspects of it, you can't beat the prices that you are facing.
- 50:19Charlotte Guest: So yeah, it's a tricky balance.
- 50:22Charlotte Guest: Hmm.
- 50:23Madeleine Cleary: Yeah.
- 50:24Madeleine Cleary: You're creating a space, I think.
- 50:25Madeleine Cleary: Well, I think that's a good then, um, segue to talk about the future.
- 50:29Madeleine Cleary: How do you see the future?
- 50:30Madeleine Cleary: You attend lots of different conferences on the book industry.
- 50:33Madeleine Cleary: You are, you very much have your finger on the pulse of it.
- 50:37Madeleine Cleary: What, what do you think is the future?
- 50:39Madeleine Cleary: And, and I know there's a lot of talk about trends and, and writing to trends and considering trends in your writing, so I'm interested in your thoughts.
- 50:47Madeleine Cleary: Or we close.
- 50:49Charlotte Guest: I always find trends really fascinating.
- 50:51Charlotte Guest: I must say.
- 50:52Charlotte Guest: I am not chronically online and I always feel like I'm late to the trend party.
- 50:57Charlotte Guest: The way that I get trends is, or when I pick up trends, is through the ordering.
- 51:02Charlotte Guest: And by the time you're ordering something, the trend has probably already been around for I, um, so I do feel like a little bit of a dinosaur sometimes'cause I'm not on book talk or anything like that.
- 51:12Charlotte Guest: Um, but I get that information otherwise, um.
- 51:17Charlotte Guest: Trends in, I, I'm not sure if trying to write to a trend is the best advice because trends can change so quickly and they, you just see them change so quickly, and by the time you've written a book, which is a long, you know, gestation, that trend may have passed.
- 51:37Charlotte Guest: So I think simply writing what.
- 51:40Charlotte Guest: What keeps your attention and what is the question?
- 51:43Charlotte Guest: I think sometimes writing to a question can be more engaging because it seems that it would sustain you for longer than trying to write to a market and a market that can be, you know, so changeable.
- 51:56Charlotte Guest: Um, but I mean, don't take my advice as a writer'cause you know, I'm more of a bookseller.
- 52:02Charlotte Guest: Um, but the future I think.
- 52:08Charlotte Guest: People have always rung the death now of bookstores and that it's been ringing for decades.
- 52:13Charlotte Guest: And some, it was
- 52:13Madeleine Cleary: ringing when I joined book selling 15 years ago as well.
- 52:17Madeleine Cleary: This is new.
- 52:17Madeleine Cleary: Yeah,
- 52:18Charlotte Guest: it's not, it's not new.
- 52:20Charlotte Guest: The idea that, you know, bookstore and when you look at the stats, you know, there are fewer bricks and mortar bookstores in some ways, you know, uh, in other ways.
- 52:31Charlotte Guest: There are more dedicated specialist bookstores like the romance bookstore that you mentioned, Tina, and that.
- 52:37Charlotte Guest: That is a really emerging thing.
- 52:39Charlotte Guest: There are a number of dedicated romance bookstores, um, that are doing really well in our, in our opening.
- 52:45Charlotte Guest: Um, I think grit is necessary and just an unwavering belief in the bookstore because yeah, when I, I mean even before being in publishing, I was back in book selling.
- 52:59Charlotte Guest: I used to work in a DIMMs, um, and everyone was really panicked about eBooks and.
- 53:06Charlotte Guest: You know, digital books of what the, what the online space was gonna do for bookstores.
- 53:12Charlotte Guest: And that's not to diminish how hard it can be because you're constantly trying to, um, adapt and change in order to stay relevant and stay open.
- 53:24Charlotte Guest: Um, but in other ways you flourish because there are, there are elements to your bookstore that.
- 53:32Charlotte Guest: Is, um, nowhere else.
- 53:35Charlotte Guest: It's, I think focusing on the bookstore as a, as a destination and as a place that is only our place.
- 53:42Charlotte Guest: There's only one book Bird in Geelong and there's only one physical place you can go that is that place, even though you can get the books elsewhere.
- 53:54Charlotte Guest: That's what's kept us.
- 53:56Charlotte Guest: A live 10.
- 53:57Charlotte Guest: I mean, we are 10 years old this year.
- 53:59Charlotte Guest: Mm.
- 53:59Charlotte Guest: So we are reaching that milestone and I've been there for seven, uh, of those 10.
- 54:05Charlotte Guest: So, and that's, I mean, that's a testament to the really hard work of our owner as well.
- 54:10Charlotte Guest: Anna, who had, who opened the bookstore in 2015, um, and opening a bookstore in 2015.
- 54:17Charlotte Guest: I mean, what are you doing?
- 54:18Charlotte Guest: Kind of thing.
- 54:19Charlotte Guest: But it worked because, you know, there's a lot.
- 54:23Charlotte Guest: Smarts and hard work to make.
- 54:26Charlotte Guest: Keeping it going.
- 54:27Charlotte Guest: I don't know.
- 54:28Charlotte Guest: I dunno what the future is, but I hope it's bright.
- 54:30Madeleine Cleary: Mm-hmm.
- 54:32Madeleine Cleary: Oh, I feel optimistic with you as a book seller, Charlotte.
- 54:35Madeleine Cleary: Oh, thanks.
- 54:36Madeleine Cleary: It sounds wonderful.
- 54:37Madeleine Cleary: And you know, for those, um, listeners who are in Victoria or visiting Victoria, visiting Regional Victoria, even though Geelong is a city, I don't wanna upset any of our Geelong listeners.
- 54:48Madeleine Cleary: Do, do definitely go down and, and visit Charlotte at the book, at the book Bird.
- 54:52Madeleine Cleary: Um, it's, um, it sounds like a very special place.
- 54:56Madeleine Cleary: Now to finish, we always ask our guests one final question, Charlotte, and I probably didn't prep you for this as well.
- 55:02Madeleine Cleary: Um, could you give us, you've given us so much already, but could you give us one last top tip for, for emerging writers?
- 55:11Charlotte Guest: I thought you were gonna ask me what am I reading?
- 55:13Charlotte Guest: And I was all prepared to give you my book recommendation.
- 55:16Charlotte Guest: You can also
- 55:17Madeleine Cleary: give us your book recommendations.
- 55:19Madeleine Cleary: I would love to know your book recommendation.
- 55:21Charlotte Guest: I might, I might pivot to that because I dunno if I have any writers.
- 55:24Charlotte Guest: I have tips for booksellers, but I dunno about writers.
- 55:27Charlotte Guest: I mean, writers.
- 55:27Charlotte Guest: I feel
- 55:28Madeleine Cleary: like you've got a lot of tips, Charlotte.
- 55:29Madeleine Cleary: I'm sure we've talked writing before and I feel like you definitely do.
- 55:33Charlotte Guest: We have, I don't know if I can, um, claim to have any really great tips, but I'll tell you what I'm reading do, which is, um, a couple of things that I would recommend.
- 55:44Charlotte Guest: Um, I am Nana Ook by SMA Walton was.
- 55:47Charlotte Guest: Incredible.
- 55:49Charlotte Guest: Um, a new book.
- 55:51Charlotte Guest: It's her second novel by Bun Wang, writer and actor.
- 55:55Charlotte Guest: People might be more familiar with her as an actor, um, but you should absolutely read her novel.
- 56:01Charlotte Guest: It is a really generous, um.
- 56:06Charlotte Guest: And harrowing portrayal of her ancestor, Nana Ook on, um, BIR and Country who was, uh, kidnapped by, uh, sealers during that violent period in Australian colonial history.
- 56:20Charlotte Guest: The element of the novel that I really loved sort of relates back to, um.
- 56:28Charlotte Guest: What I loved about a clockwork orange, which is that throughout the prose, uh, SMA weaves, um, bud Wang language through it.
- 56:38Charlotte Guest: So a, a non-speaker can pick up words and learn language within the context of fiction, which is a very different way to learn language than say, in a classroom.
- 56:50Charlotte Guest: Um, it's a, it's like you, you start.
- 56:54Charlotte Guest: Absorbing it by osmosis and it's so beautiful.
- 56:58Charlotte Guest: Um, so I would highly recommend.
- 57:00Charlotte Guest: That novel.
- 57:01Charlotte Guest: It's, um, it's, it's been out for maybe a month.
- 57:05Charlotte Guest: I saw TAs at
- 57:06Madeleine Cleary: Walton, at the Sorento Writers Festival, actually on a panel with Anita, um, Hy.
- 57:11Madeleine Cleary: And it was just in a fantastic and, uh, extraordinary story.
- 57:16Madeleine Cleary: And it's on my two be ride pile.
- 57:19Madeleine Cleary: Um, so I'm going to, you must,
- 57:21Charlotte Guest: you must read it.
- 57:22Charlotte Guest: Yeah.
- 57:23Charlotte Guest: And I think.
- 57:24Charlotte Guest: It's by a new imprint that is published by Anita Heis.
- 57:29Charlotte Guest: Um, so that's really one to watch.
- 57:31Charlotte Guest: The other, uh, book that I would recommend is by her Hand, by Marian Taf, um, that I just adored.
- 57:40Charlotte Guest: Uh, another example of historical fiction, but 10th Century Mercy this time.
- 57:45Charlotte Guest: Uh, which is England.
- 57:47Charlotte Guest: Before it was England, looking at old English poetry.
- 57:49Charlotte Guest: Again, really interested in language and the way we form and un formm ourselves through words and, and writing really one for writers, uh, and the history of writing and scriptoriums.
- 58:01Charlotte Guest: Uh, just so much I could say about it, but I know that we are running out of time, so I'll just let people find it for
- 58:06Madeleine Cleary: themselves.
- 58:07Madeleine Cleary: And we actually do, we've interviewed Marian on our podcast.
- 58:10Madeleine Cleary: Oh, fabulous.
- 58:11Madeleine Cleary: Which is, yes, I've read.
- 58:13Madeleine Cleary: Um, I've read by her hand twice now because we did an event together and it is an extraordinary novel in Incre.
- 58:18Madeleine Cleary: I can't believe it's her debut.
- 58:20Madeleine Cleary: I know, I know.
- 58:22Madeleine Cleary: Isn't that crazy?
- 58:23Madeleine Cleary: When, when we first, uh, so we, we've known Mari and Tina and I now for what, a couple of years now, wouldn't it, Tina?
- 58:29Madeleine Cleary: And.
- 58:30Madeleine Cleary: I remember when we were all talking about our practices and, and, um, and the way Marian was describing her depth of research in terms of the, um, old English and how she interrogated the, the in history and, um, and even her writing practice.
- 58:46Madeleine Cleary: She said that she didn't write chapters, she just, she just wrote, um, and got the story and the flow.
- 58:53Madeleine Cleary: And so we always knew it was gonna be an extraordinary novel, didn't we, Tina?
- 58:57Madeleine Cleary: Yes.
- 58:57Madeleine Cleary: But that story has always horrified me of going of just writing it in one continuous flow and then having to put chapters in it at the end.
- 59:05Madeleine Cleary: But didn't, Tina's a very good plotter and planner.
- 59:07Charlotte Guest: Oh my goodness.
- 59:08Charlotte Guest: I didn't realize that's how she wrote it.
- 59:09Charlotte Guest: That's incredible.
- 59:11Madeleine Cleary: Yes.
- 59:12Madeleine Cleary: Yes.
- 59:12Madeleine Cleary: And so she had to manually try and work out the beats where she would put chapters in, in insert chapters.
- 59:17Madeleine Cleary: So
- 59:18Charlotte Guest: that sounds like, oh, that's in, yeah.
- 59:21Charlotte Guest: Sorry, Tina.
- 59:21Charlotte Guest: No, I was just
- 59:22Madeleine Cleary: gonna say in instinctual writing though, she knows where everything needs to go and it's just about tidying it up at the end, so, mm-hmm.
- 59:28Madeleine Cleary: Whatever you've gotta do to get the words out and on the paper.
- 59:31Charlotte Guest: Well, it's obviously working.
- 59:32Charlotte Guest: Mm-hmm.
- 59:32Charlotte Guest: So I hope she writes all her novels that way.
- 59:34Madeleine Cleary: Yeah.
- 59:35Madeleine Cleary: Yes, we agree.
- 59:36Madeleine Cleary: Well, Marian is a, is a podcast friend, so hopefully, I'm sure she'll be listening into this.
- 59:41Madeleine Cleary: Um, and, uh, we can, we can tag her.
- 59:44Madeleine Cleary: Thanks for that recommendation.
- 59:46Madeleine Cleary: Welcome.
- 59:46Madeleine Cleary: Alright Tina, is there anything else?
- 59:48Madeleine Cleary: No, I was just gonna say, I'm sorry.
- 59:50Madeleine Cleary: I, I feel like I was a bit quiet because I at times forgot that I was here and was, I thought I was,
- 59:56Charlotte Guest: I'm sorry.
- 59:57Charlotte Guest: I feel like I spoke in a great big rush for most of that.
- 1:00:01Madeleine Cleary: No, you were perfect.
- 1:00:02Madeleine Cleary: What I do is I actually, when um, I'm on camera, I actually move my screen so I can't even see myself because I find that really distracting.
- 1:00:09Madeleine Cleary: So I've just been watching YouTube and I felt like I was just listening to a podcast every episode.
- 1:00:16Madeleine Cleary: It was very interesting.
- 1:00:18Madeleine Cleary: And then I'd be like, oh, I should ask more about that.
- 1:00:21Madeleine Cleary: I can, because I'm here.
- 1:00:22Madeleine Cleary: So anyway, it was very, you guys were great.
- 1:00:26Madeleine Cleary: Thank you.
- 1:00:28Madeleine Cleary: All right.
- 1:00:29Madeleine Cleary: Well thank you Charlotte guest so much for joining us on the book Deal podcast.
- 1:00:33Madeleine Cleary: We know that writers, readers, booksellers will just find this podcast very fascinating and I feel like we have to come back in a few years and see what the future of the industry's gonna look like, and I'm hoping it'll be a very positive one for I hope so too.
- 1:00:48Madeleine Cleary: Thank you.
- 1:00:49Madeleine Cleary: Thanks so much for joining us.
- 1:00:50Madeleine Cleary: Thank you so much, Charlotte.
- 1:00:53Tina Strachan: Thank you for listening to the Book Deal podcast.
- 1:00:55Tina Strachan: If you enjoyed this episode, please subscribe to the pod so you can receive updates as soon as our new apps drop and to keep up to date with what the pod is doing.
- 1:01:04Tina Strachan: You can also find us on Instagram.