Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Tiered Loyalty Programs Drive Higher Spending
Most loyalty programs treat every customer the same, but data shows tiered structures dramatically increase average order value and retention. In this episode, Lucas and Luna break down how airlines and premium retailers use status tiers to create aspirational spending goals. We examine the psychology of the 'almost there' member and why friction in reaching the next level is a feature, not a bug. By October 2026, with acquisition costs remaining high, understanding the mechanics of status anxiety becomes critical for any brand looking to maximize lifetime value without relying on…
The skinny
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