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[Feature Friday] StoryBrand Guide Catherine Brown on Why Sales Isn’t the Dirty Word We Think It Is - The ROI Online Podcast Ep. 30
Why do most people seem to think of sales as something to be avoided? Because they’re wired to remember negative experiences over positive ones. They've most likely seen or experienced firsthand what it’s like to be bullied into making a purchase, and so genuinely remember that over any positive interactions.
StoryBrand Guide Catherine Brown works with people who have primarily fallen into their role in sales learn to embrace their position. On this episode of the ROI Online Podcast, she and Steve talk about how to rethink sales, what it means to be sincere and creative when selling, and the…
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