3251: AI Meets Sustainability: Inside Bower's Global Recycling Mission
With over 100 million packages recycled since its launch in 2019, Bower has proven that incentivizing people with real-world rewards can significantly increase recycling rates without building new infrastructure. From barcode scanning to AI-powered image recognition, the Bower app empowers users to recycle all types of packaging and earn rewards simply by dropping items into ordinary recycling bins. It's simple, scalable, and working across more than 170 countries. Berfin Mert, co-founder and COO of Bower, explains how their latest innovations now detect items without barcodes, such as coffee…
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