Want to Sell Your Agency? Start by Firing Yourself with Taylor McMaster | Ep #879

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Feb 11, 2026 · 26m

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Most agency owners talk about selling someday, but very few actually build with that outcome in mind. They stay deeply embedded in delivery, sales, and decision-making, hoping an exit will magically appear later. In this episode, that myth gets dismantled. Today's featured guest, former owner of Dot & Company, shares how she intentionally designed a productized agency that could run without her long before an acquisition was even on the table.

After successfully selling Dot & Co to E2M…