Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Curiosity Gap Makes Clickbait Work
Why do we click on headlines we know are probably disappointing? This episode of Marketing Psychology with Fexingo explores the curiosity gap — the tension between what we know and what we want to know. Lucas and Luna break down how Upworthy mastered this trigger in the 2010s, why the 'curiosity gap' is different from simple information scarcity, and how brands from Duolingo to The New York Times use it ethically today. They also dig into the neuroscience of dopamine release during anticipation and the fine line between compelling and manipulative hooks. If you've ever wondered…
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