How to Think Like a Brand and Not a Bank

Banking Transformed with Jim Marous · Jul 19, 2022 · 46m

As consumers get exposed to new financial brands every day, it has never been more important to think like a brand and not a bank. Investing in creating a strong brand allows a banking organization to get and keep people’s attention – directly impacting the bottom line.

With the right branding, you have the chance to impact how consumers perceive your business and how your employees represent your business. This creates loyalty by building trust.

My guests on the Banking Transformed podcast are Allison Netzer and Liz High, the authors of the book, ‘Think Like a Brand, Not a Bank’. Allison and…