Leadership Starts Identity with Rodrigo Alcaine
On this episode of The Z Pod, Ziba Alizadeh sits down with Rodrigo, CEO of East Ridge Workforce Solutions, to talk about a truth most leaders avoid: you have to step into the identity of who you need to be before the results ever show up.Rodrigo walks through his fast climb, joining East Ridge as Chief Growth Officer, becoming president of staffing and recruiting, then accelerating into the CEO role after a February 2025 divestiture that refocused the company and left the remaining entity operating at a loss. With no runway to ease in, he expanded into finance, legal, and operations while…
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