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#10—Making Purpose a Strategic Advantage
Welcome to another episode of The Chief Strategy Officer Podcast! Today, we’re tackling a topic that sits at the heart of every successful organization: purpose.
For years, the question of what purpose an organization should hold has typically sat outside the auspices of the strategy office. It was the remit of the CEO or board, maybe corporate communications or the HR. But it is increasingly becoming a central strategic lever, especially as the success of strategy depends on activating ecosystem partners, employees, communities … and it is one we need to better understand.
How can companies…
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