Latest / King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights / AI, Nonverbal Intelligence & High-Ticket Sales w/ Dr. Tatiana Teppoeva
Transcript
- 0:00So we know that it's about 5-7 seconds when we can make a first
- 0:04impression. And this is important to master
- 0:07your entrance whether it's on Zoom, during team meeting or if
- 0:12it's somewhere in person, how you show up is very important.
- 0:16So start focusing on these first things that we discuss.
- 0:20Posture straight and patiently yourself.
- 0:24So this would be first one. The second one, if we don't know
- 0:27personality type of the person communicating with or if it's a
- 0:31huge audience and there are different personality type, we
- 0:35can just do mirroring. So we see what this person is
- 0:39doing and we can adjust. We can go slower or faster.
- 0:42We can be leaning more to the person or a little bit away
- 0:47space that we keep between each other.
- 0:49So mirroring the behaviour. If you are in a big room with
- 0:52many people, see that overall energies, maybe people are
- 0:56tired, right? Or maybe the energetic and
- 1:00they're fresh like in the mornings.
- 1:02Before we dive back into today's conversation, I want to share
- 1:03something important. This episode includes a pay
- 1:05partnership with Better Help, a platform designed to make
- 1:07starting therapy easier. I know for my own journey as a
- 1:09leader and entrepreneur that life can sometimes feel
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- 1:23It takes courage to seek help, but it's also one of the
- 1:25smartest investments you can make in your mental and
- 1:27emotional world. That's why I'm proud to
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- 1:55Once again, this is a pay partnership with Better Help,
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- 1:58If you've been thinking about it, sometimes the best
- 2:00investment you can make easy yourself.
- 2:07Welcome to the King Dems podcast, where we share the
- 2:10stories of extraordinary people and dissect hot, relevant topics
- 2:14that shape our world. From visionary leaders to
- 2:17trailblazing creatives, we uncover the mindset, strategy,
- 2:20and grit behind greatness. Whether it's business, culture,
- 2:23or personal growth, we ask the real questions.
- 2:26This isn't just conversation, it's transformation.
- 2:29The Kingdom's podcast, your next breakthrough starts here music
- 2:33licencing reimagined in your life.
- 2:38Ladies and gentlemen, we once again welcome to the Kingdom's
- 2:42podcast and diary of a CFO. And today I've got will be a
- 2:48BVVIP whitened out of Washington, United States of
- 2:53America by way of Saint Petersburg.
- 2:57Rocherbeck, Welcome. Doctor Tatiana, TT.
- 3:13You know, it's an alignment of interest.
- 3:21I have been getting in on my scientific mode, my empirical
- 3:26mode in recent time. We recently had Doctor Ben Brain
- 3:31from Stanford University speak on the forecast about
- 3:35neuroscience. And we also have the privilege
- 3:37of having you, your habit are affiliated.
- 3:40And it seems like recently I've been having people from the
- 3:43hygiene league schools think the very last episode was somebody
- 3:47from Oxford University. And next we have somebody coming
- 3:50from MIT. So I'm blessed, I'm very
- 3:53blessed, you know, or the founder and CEO of one non
- 3:57verbal ecosystem. The conversation we'll be having
- 4:00today will be centred around AI, which is very close to my heart.
- 4:04I'm AI at Ebola, IC member and non verbally intelligent and
- 4:08closing high ticket deals with trust and influence.
- 4:12So Champions Day on The Kingdom's podcast, we're diving
- 4:16deep into the invincible language that drives leadership,
- 4:19trust and sales success. Our guest is the brilliant
- 4:23Doctor Tatiana Ticover, PhD, economist, AI strategist and
- 4:28founder of One non verbal Ecosystem.
- 4:31With over 17 years at Microsoft and Boeing, Tatiana has mastered
- 4:36the intersection of data science, AI and human behaviour.
- 4:40She helps leaders and sales teams unlock the hidden power of
- 4:45nonverbal intelligence to close high ticket deals, build
- 4:49influence and elevate executive presence.
- 4:52Tatiana, it's an honour to have you with us.
- 4:56You'll welcome to the kingdoms broadcast Pandaria for CFO.
- 4:59Once again, you're welcome and I hope we are able to do justice
- 5:04to the topics that we have in our hands today.
- 5:08So I think I'm going to start with the audience questions.
- 5:11I keep post on maintain for people to ask questions and all
- 5:15the social media platforms. So I have picked the top 2
- 5:18questions. So the very first question from
- 5:21our audience is how can leaders use AI to better read and
- 5:27respond to nonverbal signals in high stakes business situations?
- 5:32Thank you for the question. It's very current question that
- 5:37we engage more and more with AI. I would say that it depends on
- 5:41what exactly we are trying to do.
- 5:43There are different tools, and I also make suggestions for the
- 5:46companies based on their needs. What tools that would be more
- 5:50appropriate for them. But in general, there are tools
- 5:54that can personalise some of the reach out.
- 5:58There are tools that can help evaluate body language for
- 6:01interview preparation. There are tools that can
- 6:05evaluate conversation. There are tools that can profile
- 6:09your potential buyers, clients, partners, etc.
- 6:13The only thing that I would say that we need to be very cautious
- 6:17and careful what tools we engage with and how we use.
- 6:20And just a couple examples, some personalization tools for emails
- 6:25for example created offshores and they under US jurisdictions
- 6:31here where I am and they follow US regulations, but still they
- 6:37get access to all your emails incoming, outcoming all the
- 6:42information for them to be able to serve you.
- 6:46And if data leaks then potentially all emails will be
- 6:51exposed. So we need to be very careful
- 6:54when we signing up for some kind of services like that, that we
- 6:58understand the risks because the passwords even big companies
- 7:03like Google, Apple, etcetera can be leaked.
- 7:07And some happened recently like a month, a couple months ago,
- 7:11big leak. So it may happen with the mouse
- 7:14as well. And we need to be ready that
- 7:16this information that we share can be available for web
- 7:20players. So while there are many tools,
- 7:23please look carefully what they provide and what kind of
- 7:26security they use. Because I looked, some companies
- 7:30don't promise very high level of security.
- 7:33So this is something to be aware.
- 7:35But there are multiple tools that can be used.
- 7:39And another thing that when we use AI tools, we need to
- 7:43understand. For example, if we use profiling
- 7:46for LinkedIn, people posted on LinkedIn their profile to
- 7:49understand their pain points, motivation, what they do in
- 7:54life, what their personality type is.
- 7:57If someone created this profile for them or they followed
- 8:01particular structure how to create profile, maybe they even
- 8:05use particular words, then you may not get exactly the
- 8:10personality profiles they are. You will get personality of the
- 8:15text that is listed on LinkedIn profile but not the true human
- 8:20behind it. So this is also something to
- 8:23keep in mind. So if you will be using LinkedIn
- 8:27as your compass on how to communicate with this person,
- 8:32then you can be a little bit off.
- 8:35So that reminds me of, you know, personality profiling, what I
- 8:40say hotels like the likes of the Myers Briggs, the 16 personality
- 8:46test, which ones, you know, are tested and trusted that you can.
- 8:52Yeah, there's Disc and others that you called.
- 8:56I also use some systems that we have in Russia that are not that
- 9:00popular in US and all of them are good.
- 9:03I prefer systems that have fewer divisions of personalities,
- 9:09especially when they teach people.
- 9:11For example, I have a training this one of the construction
- 9:14companies, so next week I'm not going to teach them all sixteen
- 9:19types of mayor's personality typing because it's not
- 9:23realistic to expect from salespeople to identify them.
- 9:27So I prefer to use 6-7 main personality types and then
- 9:33depending on what company or people are doing, focus on
- 9:37specific few. Ask me more if interested in
- 9:40this aspect. And another thing that different
- 9:43systems created for different purposes and they uncover.
- 9:47So some look more into behaviour, some system look more
- 9:52into emotional angle. So depending on what we are
- 9:56trying to achieve, we may use one system versus another.
- 9:59Sometimes I combine I combine a few to build comprehensive
- 10:04personality profiles. I think I like that, you know,
- 10:07and giving you background in economics, I see how this flows
- 10:11into creating these models because we use a lot of models
- 10:15in economics and we always assume Satori Paribu, all other
- 10:19factors remaining constant. Okay, let's delve into the
- 10:23second question from the audience.
- 10:25What's the biggest mistake sales teams make when trying to build
- 10:31trust and lose high ticket deals?
- 10:33And how can frameworks like Human CEO Layer fix it?
- 10:37From my perspective as a personality profiler and non
- 10:41verbal communication expert, it's a cookie cutter approach.
- 10:45So when they try to use the same speech or same way they approach
- 10:50even non verbally right? How they communicate is it's one
- 10:55way to every single person or if they differentiate even tone of
- 11:00voice space and dressers and things like that.
- 11:03So this cookie cutter approach is something that I would
- 11:08challenge and you ask how we can kind of fix it.
- 11:12It's be more tailored to particular personality type.
- 11:17So if you have opportunity to research who you will be
- 11:21communicating with, it's better to do in advance to understand
- 11:25their pain points, motivation, strengths, weaknesses, because
- 11:30each personality type has both and be prepared and also watch
- 11:34the person during the meeting or whatever communication you have.
- 11:40Sometimes we don't have opportunity to prepare in
- 11:43advance. For example, in car sales,
- 11:45someone walks in and you see them first time and you want to
- 11:50personalise your approach. So watch for how they behave,
- 11:55how they talk, what they talk about, and try to adjust.
- 11:59That is quite interesting and of course it still brings me back
- 12:02to the whole ceteris variables of economic models.
- 12:06You know, we always assume that all of the factors remain
- 12:10constant, but in real life other factors do not remain constant.
- 12:14Independent variables keep floating and all is all over the
- 12:17place. So if I am a personality type A
- 12:23for example, and I know that I am not the same way all of the
- 12:28time, there are days when I'm happy, the days when I'm in a
- 12:32mood, the days when I am depressed, the days when I am
- 12:38optimistic. But if you catch me on a day
- 12:42when I am not my good self, you would probably dislike me.
- 12:48So when my friends ask me what's your best food, I always tell
- 12:51them I don't have a best food. I am a Moody foodie because the
- 12:56food that I eat depends on my mood.
- 12:58So like, what's how? How do we capture the, you know,
- 13:06variables that always refuse to remain constant, right, despite
- 13:12the default setting? So that's why I use different
- 13:17personality profiling systems because some are based on self
- 13:22reporting and exactly like you said, if you are in a particular
- 13:26mood, you will answer questions in a particular way and they
- 13:30only will reflect your state at that particular moment.
- 13:34But on another day, you are in a different mode, you answer
- 13:38questions completely differently and it will reflect on a
- 13:42different personality type. Some things may stay, but many
- 13:45may change. However, there are some systems
- 13:48that really are not self reporting.
- 13:51It's reflecting on how you behave, what your baseline is
- 13:56and what are the things that you are doing, expressing, etcetera.
- 14:00We usually have two or three personality types in US and we
- 14:04are born with another one we adopted during our lifetime.
- 14:09Like is it because of the environment, how we were raised
- 14:13by parents, by culture, all of that.
- 14:16And the third one, sometimes it's pronounced, sometimes it's
- 14:20not very pronounced in people. They may acquire it during
- 14:25working in particular environment or living in
- 14:28particular family situation. So you can see third profile
- 14:32show up only in particular circumstances.
- 14:35So for you would be if you ate particular food, right to
- 14:39simplify it and got Moody, this would be a probably your profile
- 14:45showing up more and it's will not be the one that you were
- 14:49born with. It would be the second or the
- 14:51third. The one that you were born with
- 14:54will stay constant and we can identify it regardless of your
- 14:58current mood because your motivations in life, your pain
- 15:02points, things that you care about, they pretty much are
- 15:07constant. And even if you will try to
- 15:09convince me that not, we can do an experiment and we will see
- 15:14that it's true. You may, you may be Moody and
- 15:17thinking like no, I don't care about this that I cared about
- 15:21yesterday. But if it's your baseline for
- 15:24your personality type, you will steal when your mood will get a
- 15:28little bit better, you will still go back to your baseline.
- 15:31So this is how to think about it.
- 15:33Like more baseline type and then another one or two layers on
- 15:39top. Wow, you mentioned experiments.
- 15:42I need for experiments. I'm a science guy and I love the
- 15:45empirical method. So what experiment are we able
- 15:49to conduct on this podcast? And based on your profiling
- 15:53system, what would you say is my personality type?
- 15:57I don't like giving like personality type openly about
- 16:03someone. I prefer to look at different
- 16:07things. So some, as I mentioned, systems
- 16:11require yourself reporting, right?
- 16:13So you would need to answer some questions.
- 16:15The ones that I'm using, I'm using what is available.
- 16:18So I can use your communication on social media.
- 16:22I can use your behaviour right now, or maybe some behaviours
- 16:26that I observed before or after some facial expression, things
- 16:30like that. But I wouldn't just judge based
- 16:34on 20 minutes of interactions and without asking you specific
- 16:40questions that you may not be comfortable answering here.
- 16:44So let's keep it I'm. Doing you're a double
- 16:50comfortable answering here that sounds interested, that sounds
- 16:54interested. So I'm trying to find maybe like
- 16:57the most simplistic model that we can adopt, definitely with
- 17:01questions that I I would be comfortable answering.
- 17:06It's not like questions some about some particular intimate
- 17:11area or anything. It just you, you will give away
- 17:15too much information. In.
- 17:16Danger like about your personality?
- 17:19OK. Maybe you don't want to do it,
- 17:22you know. I see, I see that, I see that.
- 17:25So I think for for me, like the personality profiling that I
- 17:28like the most is the one of the temperaments, right?
- 17:32So we have the sun grains, the choleric, the melancholic and
- 17:37the phlegmatics, right? So for me, I think I'm a sun
- 17:41green. I think I'm like a combination
- 17:43of sun green and choleric. So yes, I like that.
- 17:47It's just four simple. I like that.
- 17:49But anything beyond four, it's a stretch.
- 17:52What are your thoughts? This is a good one of the
- 17:55systems, but it doesn't answer all the questions.
- 17:58So, for example, if you want to sell a car to each of them, how
- 18:02would you change your behaviour based on that?
- 18:05Is it enough for you? It may give us some idea of how
- 18:09we can approach, especially for someone like me who knows
- 18:12personality systems, personality profiling systems, and how this
- 18:16particular system aligns to other ones that I'm using more
- 18:20often. But if you know just those four,
- 18:23it's probably will be hard for you to customise your speech and
- 18:27behaviour to each of those four to get the best of it, right?
- 18:34So are you saying that the personality test right has
- 18:40degrees of accuracy and degrees of dilution?
- 18:45Is is that correct? Depending on what you mean by
- 18:48accuracy and dilution, can you tell me more of what you have in
- 18:52mind? So you said the the four
- 18:55personality type is not in depth enough to make sales speech
- 19:00decisions. For example, about if we take
- 19:04maybe something like the 16 personality type, I think that's
- 19:08the Myers Briggs, right? If, if I'm correct, yes, that is
- 19:12a more accurate model, right? Deep dive into a person's
- 19:16personality and be able to ascertain a stable pattern in
- 19:24terms of adjusting your relationships, your
- 19:28communication with such a personality.
- 19:32Yes and no. So I don't use Myer system, not
- 19:35much at all. I use other ones as far as and
- 19:39maybe, you know saying that this one is better than the other.
- 19:43It's not the goal of our conversation because again, they
- 19:47serve different purposes and Myer system has its own
- 19:51applications in particular environments where it's super
- 19:54valuable, but I'm focused more on other ones that are more
- 19:59applicable and easier. To apply and use.
- 20:04So what I'm saying that depending on your goal, you may
- 20:08choose one versus another combination of a few in terms of
- 20:12the temperament, caloric and other ones.
- 20:17It gives us some information. But from my perspective, it's
- 20:20not sufficient to do, for example, sales speech.
- 20:23It's good to understand overall one person versus another, right
- 20:28with their preferences, but not enough to go deep.
- 20:32So it means that the end justifies the means in terms of
- 20:37this perspective. So whatever it is your goal is
- 20:40that determines the kind of personality profiling that you
- 20:44would have to adopt. OK, so you have actually beat an
- 20:48entire ecosystem around decoding human signals.
- 20:52So how did your journey from Microsoft and we lead you into
- 20:57the world of nonverbal communication and AI trillion
- 21:00sales and psychology? Yeah, it's a great question.
- 21:03It's the whole story. So I started reading Nietzsche
- 21:08and other philosophers when I was 16 and I had a book, How to
- 21:13Be in France and Influence People by Dale.
- 21:16Corrigan Wow. Yes, and.
- 21:20This is this is documented. I'm so sorry to interrupt you.
- 21:23This is documented. I've said this on many other
- 21:26episodes of this podcast. That book was the very first
- 21:30book I ever bought for myself with money that I earned for
- 21:34myself. Two books by Dale connecting how
- 21:37to wear friends and influence people and the art of public
- 21:39speaking are the two books I ever bought with my own money.
- 21:43Wow it once again it's an honour.
- 21:48Yeah, and I pretty much use it as a manual.
- 21:51I was fascinated what motivates people, how they behave, why
- 21:56they behave the way they do. Sometimes they behave like wow,
- 22:01and sometimes you think like why this person did it right and how
- 22:06we can actually change thinking and behaviour that we have as
- 22:10well as others people. So I was really interested in
- 22:14psychology, but at that time in Russia it was not well playing
- 22:19profession. And I'm also a practical person
- 22:23and like numbers. So I decided to go into
- 22:27economics and study. And then I went into PHDI did
- 22:32the statistics and I taught grad and postgraduate students.
- 22:37So I worked with people, I watched my students, I tried to
- 22:42make statistics and other subjects that I thought easy for
- 22:48them to understand, even though oftentimes it's not right.
- 22:52Statistics for many people seems to be hard.
- 22:55And after six years, I wanted to apply my knowledge and it's
- 23:00coincided with my immigration to the United States, which was 19
- 23:05years ago. And I decided to completely
- 23:07switch from academia to business.
- 23:10And this was my first switch in my career.
- 23:13So when I arrived to the United States, I started pretty much
- 23:18from scratch because I didn't have experience in business.
- 23:22My English was not that great. So I started a job for new
- 23:28graduates with low pay and things like that, and I built my
- 23:32career from there in the United States.
- 23:34And it's booing. I was responsible for the whole
- 23:38customer satisfaction process. So again, I was thinking about
- 23:43psychology. I was thinking how to make
- 23:45customers better, how we can analyse customer feedback and
- 23:48things like that. And later in Microsoft, I worked
- 23:52on four or five different teams and I was touching people one
- 23:56way or another. All the products was I was on
- 24:00Azure forecasting Docfiber or if it was about hardware or if it
- 24:05was about Xbox support strategy, whatever topic I worked on, I
- 24:11always had people on my mind. So we are building products, we
- 24:15providing services for people and people provide feedback to
- 24:19us and we can see like how they think and why they think in that
- 24:23way, how can we make them happier?
- 24:26So this pretty much approach to people and thinking was with me
- 24:32all the time. I also had mint teas at
- 24:34Microsoft. So I worked with people
- 24:36one-on-one and eventually I went to Toast Masters and got my
- 24:41Distinguished Toastmaster status.
- 24:43It was also hard work and a lot working with people
- 24:47understanding why we say or do things this way and not another.
- 24:52But Toastmasters also led me into this area of interest about
- 24:57nonverbal communication and personality profiling.
- 25:00And when I I had enough of my corporate career, I want to do
- 25:06something for people myself now. Then I started thinking about
- 25:11having my own company. And this is what I'm working and
- 25:15building on right now and happy, happy to provide help to people.
- 25:19And eventually I feel like it's when I was 16, right, and
- 25:24started reading those books. And now I can actually apply all
- 25:29the knowledge that I have accumulated over the years,
- 25:32reading so many books and having so much experience, I can now
- 25:36apply it in real life. Wow, it's a whole lot to unpack.
- 25:41You venture the age of 16 and the output is awful far from the
- 25:46tree. I remember when I was 16 years
- 25:48old had the privilege of reading the whole of the Bible from
- 25:53Genesis to Revelation. I was also in Bible school.
- 25:58I think I graduated maybe Route 17 and also I was reading the
- 26:03work of ancient philosophers, the likes of Aristotle Plateau.
- 26:09It's it's interesting that this is well documented on the
- 26:11support cast. I've said there's a lot on the
- 26:13broadcast and also I've read groups of Nobel laureates,
- 26:19contemporary philosophers. I tell the younger generation,
- 26:22it's important that you read. My mom used to say a lot leaders
- 26:26are leaders and I understand better now.
- 26:28I'm 33 years old now and I understand better that when you
- 26:33load yourself with information, relevant information at the
- 26:37younger person goes on to make you resourceful and relevant in
- 26:43the future, especially in the global landscape.
- 26:47I'm grateful for the opportunity to be able to speak with the
- 26:50brilliant minds of my own time. You know, at 16, reading
- 26:55Aristotle, reading Immanuel Kant, reading Adam Smith,
- 27:00reading John Locke, reading this Sky, even with St Churchill, a
- 27:07lot of people do not realise Winston Churchill won a Nobel
- 27:09Prize for Literature. There's a guy who wrote the book
- 27:13Why I'm not a Christian and I'm trying to remember him.
- 27:16Veteran Russell, right? Reading this very brilliant
- 27:19mind. I used to wish that I wish I
- 27:22could have a conversation with these, you know, philosophers
- 27:25with these, you know, brilliant mind.
- 27:27But now I'm privileged, you know, to post 2 podcasts that
- 27:32are globally ranked. I said the time of our
- 27:34conversation, The Kingdom's broadcast is ranked global 2.5%.
- 27:38I have a CFO ranked about 5%. And I have the privilege to
- 27:43speak with persons like yourself who have gone to the best
- 27:46schools in the world, have the highest educational
- 27:49qualifications and we can't dissect important topics.
- 27:54But it starts with building your mind.
- 27:56And yes, message to the younger generation, ensure to build your
- 28:00mind. But the most important thing is
- 28:02your mindset. Repeat your mindset.
- 28:04Next, you build your skill set and then you get the right tool
- 28:08set and you are a well-rounded professional or entrepreneur.
- 28:13Coming back to, you know, the science behind human signals.
- 28:18A lot of leaders underestimate how much communication happens
- 28:22beyond words. What are the most powerful non
- 28:25verbal signals that professionals and entrepreneurs
- 28:28should become aware of in high stakes settings?
- 28:32Sure. So one thing we can be aware of
- 28:36of our gestures. So there are some repetitive
- 28:40gestures. So if I do this thing one time
- 28:44or couple times during our talk, then it's OK.
- 28:47But if I start doing it every 30 seconds or so, then you will
- 28:51think like what's wrong with Tatiana, right?
- 28:54And different people has different gestures.
- 28:57Some may have something like that, some may be scratching.
- 29:01And in high states, especially if we are under stress, we stop
- 29:06noticing it. People who come to me and we do
- 29:09assessment, I show them what they're doing.
- 29:12They're like, wow, I've never knew that.
- 29:15I have never known that I've been doing something like that.
- 29:19So it's a surprise for them because when under stress in
- 29:23high state situations, we don't pay attention.
- 29:26It's subconscious. So it's very important to notice
- 29:30it. And awareness is already big
- 29:32thing. So adapters is one thing to be
- 29:36rough and paying attention to. Another one is openness.
- 29:40So if you're open to someone and we communicate, people see U.S.
- 29:46Open to the conversation to them versus something.
- 29:50It's not necessarily crossed arms.
- 29:52It can be just a push, it can be angle, it can be some other
- 29:57things that we do to not show our openness or show the
- 30:03opposite that we are close to the discussion and people read
- 30:07from us. Even if I say I'm so, so happy
- 30:10to see you here today and then I'm all somewhere else, you will
- 30:16not believe me, right? Or if I'm on my phone like hi,
- 30:21yeah, it's how you doing. So you will see that my
- 30:26attention is not with you. So this is another thing like
- 30:29show openness and be there, be present.
- 30:32And the third one, I would say it's a space.
- 30:35So if we are like sitting like that or if we are very tight and
- 30:41making ourselves small or if we take a reasonable amount of
- 30:45space and show our presence there.
- 30:48So those three things I would say the most important and just
- 30:53give you one example about repetitive gestures adapters
- 30:58that I mentioned as a first point.
- 31:02I recently made the post on LinkedIn about one person who is
- 31:07in marketing strategy. She is smart and brilliant and I
- 31:12was watching her educational slash proma video and it was
- 31:17small circle and I only could see her upper body.
- 31:20Presentation was 45 minutes long.
- 31:23Information was great but her performance was not that great
- 31:28because she made 379 repetitive gestures during this 45 minute
- 31:36presentation. Can you imagine 379?
- 31:40That is massive. Yes, and it was all touching
- 31:44necklace, touching face in different places, touching
- 31:48eyeglasses 79. Let me touch my eyeglasses
- 31:52though. What are three other several
- 31:54times? I don't count, you know, and
- 31:56don't always pay attention to things, but if I think that this
- 32:00could be a good case to make people aware, then I do it.
- 32:05And by the way, I'm reaching out to this person that I mentioned
- 32:09to offer them my health because again, most likely if I tell her
- 32:14what she has done, she will not believe me.
- 32:16But if we watch her recording, she will start recognising.
- 32:21If when I point it out, she will start recognising and we'll say
- 32:24like my goodness, I didn't know I was doing it.
- 32:27So this is what I see most frequently with my clients.
- 32:31So now I'm quite curious, how do you identify these patterns?
- 32:35Do you use AI or is it human observation?
- 32:39It depends. If we have many phone calls,
- 32:43many emails, then of course I will use AI to speed it up and
- 32:47simplify it for us. But I cannot do everything.
- 32:51It can identify that there was pose or something like that, but
- 32:55it cannot necessarily say you why.
- 32:58So if we need to look into root cause or something like that,
- 33:03then I would need to interpret it and go into context.
- 33:08For example, I had a client coach.
- 33:10Coach was my client and her ongoing client, her client quit.
- 33:17So she asked me to help you potentially identify why it
- 33:21happened. And we review it with her
- 33:24recording and I could identify maybe pauses, but not the
- 33:29context. So, So what happened?
- 33:31The coach went to the topic that was very sensitive for the
- 33:35client, and client nonverbal showed that she didn't want to
- 33:39talk about it. She didn't say anything, but
- 33:42nonverbal signs were that this was not the topic.
- 33:45She wanted to go deeper. My client, the coach,
- 33:48misinterpreted it as a interest, so she did the opposite.
- 33:53She went deeper into the topic and her client was
- 33:57uncomfortable. She didn't enjoy this
- 34:00conversation and she quit. So the coach, my client lost her
- 34:06ongoing client and AI wouldn't be able us to identify the
- 34:11sensitivity and all those nuances.
- 34:14So on some high level it's great to use AI, but in many cases you
- 34:20need to apply your own knowledge and experience.
- 34:25In terms of the example I gave you, the 379, I just counted it
- 34:30because it was just one of thing.
- 34:33I usually don't count people's suggestions.
- 34:36Not the point how many, but she was doing it so much.
- 34:40And plus I don't know what she did with her lower body because
- 34:44it was not in the circle of the video recording.
- 34:47So maybe there are more as a gesture that she did.
- 34:51So it was just a good example to show people to pay attention to
- 34:58the gestures and things they do. So and many people after that
- 35:01that say that oh, Tatiana, you just told me about that.
- 35:05Now I'm being very careful like and shy about my own
- 35:10performance. Is it the same as you?
- 35:12Are you now being cautious about how you?
- 35:17Show up. Yeah, I think it's, it's very
- 35:20important to be self aware, right?
- 35:22And this is something I've always spoken about.
- 35:25I'm really grateful that I have a podcast that people can always
- 35:29go back to and talk about. I've spoken with Doctor Joey
- 35:33Droshagen. He's the, would I say, I don't
- 35:36want to call it founder, the inventor of the SMT approach,
- 35:40the subconscious mind training approach.
- 35:43I've also spoken to another guy called Charlie.
- 35:47I've forgotten his last name. He calls himself the chief
- 35:50consciousness officer, right? So these are topics that are
- 35:54very close to my heart. And for me, people that know me
- 35:58know that I'm a very self aware person and I think
- 36:02self-awareness is very important for growth.
- 36:05I pride myself in not being a perfect person or being a person
- 36:10who strives for excellence. I feel that affection is fit,
- 36:15right? When you put yourself out as a
- 36:17perfect person, you are not relatable.
- 36:20Or when you put yourself out as a person who strives for
- 36:23excellence, people can relate to you.
- 36:26The open to feedback, the open to correction, right and take
- 36:31everything has a feedback loop to ensure that you improve our
- 36:36whatever, whatever is that you are doing, right?
- 36:39So being self aware, for me, I think it's like a default
- 36:43setting. I think for a lot of people,
- 36:45they have a blurry line between being self aware and being shy,
- 36:50right? If you are not confident in
- 36:53yourself, if you are not the kind of person that is open to
- 36:57making mistakes and making errors, being self aware can
- 37:01bring your confidence or your effectiveness efficiency.
- 37:04I think the, the, the, the factor here is fear, right?
- 37:08Don't be afraid to make mistakes.
- 37:09Every one of us makes mistakes, right?
- 37:12And I think also nature versus nurture conversation comes here,
- 37:16right? Very early in life, I filled
- 37:19mathematics, you know, at the old level, that is the entrance
- 37:23exams into university. I failed it twice before I got
- 37:26to write the third time. But now today, I'm festive in
- 37:29economics, chartered accountant. I have an MBA.
- 37:33I've lectured, you know, professional accountants.
- 37:36I've worked with the global B for accounting firms #2 and #4
- 37:40in the world. So nobody would say this guy
- 37:42does not understand numbers. But if only you knew that at the
- 37:45age of 16 I was struggling with mathematics, you know, in exams,
- 37:52right? So that early introduction to
- 37:55the concept of failing and trying again, I think helped me
- 37:58as a person and also the peace and faith.
- 38:01My favourite scripture is I can do all things through crisis.
- 38:04Chances be Philippians have to four verse 13.
- 38:07So if you believe that you can do all things if you believe in
- 38:12yourself and believe in your God, I don't think you should be
- 38:15shy or be afraid and even very well respected leaders across
- 38:19the world, like Nelson Mandela said, if we try, we need fill,
- 38:23but if we don't, we have filled. So in life, you just need to
- 38:26keep trying. Thomas Edison, who invented the
- 38:28with a light bulb, I heard he had 10,000 alterations before he
- 38:32got to track. So if a genius like Thomas
- 38:35Edison tried 10,000 times, not to keep trying, right?
- 38:38So people, I think there's a need for reorientation in this,
- 38:42you know, age and time. People want to come off as being
- 38:45perfect. And you see these on social
- 38:47media, Instagram tick tock people their best face out there
- 38:51and try to leave like life is perfect for them there.
- 38:54But there's nobody that has a perfect life.
- 38:57Tell people testing your admiring on social media does
- 38:59not have a better life than you. You only probably have a better
- 39:02camera and better locations for videos and teachers than
- 39:06yourself. So, but you know, coming back to
- 39:09the whole human signalling, you know, and AI, you have actually
- 39:14patented AI framework that it called patterns and behaviour
- 39:17and systems, right? And how can AI compliment you
- 39:22know and not replace the unique human art of reading, body
- 39:26language, tone and presence? Yeah.
- 39:30And I will just add on your previous comment, if you don't
- 39:33mind. We are not trying to reach
- 39:37perfection, right. We're trying to reach our
- 39:39authenticity and. I love that.
- 39:42I love that word. God bless you.
- 39:44And the threat of some noise, right?
- 39:49So if we touch here office or something, it's totally okay,
- 39:56but if I do it 370 times, it's not that great, right?
- 40:02Also, we often miss this element.
- 40:05I usually use it as a focus of my work with the client.
- 40:09Each of us has already brilliant things that we have the our,
- 40:15what we can call it perfect for example, but it's just authentic
- 40:19way we communicate with nonverbal signals that we are
- 40:23sending and things like that. So for each client, I highlight
- 40:27what they're already doing well because each of us does and many
- 40:31of us also we are not aware about those beautiful things
- 40:34that we are doing and that we can leverage to our advantage.
- 40:38So this also important awareness like what am I great at, what I
- 40:43can use more of? And then I call it fine tuning,
- 40:47things that don't serve us well, some but habits that we
- 40:51accumulated, some things we do under stress and things like
- 40:55that. So I call it fine tuning and I
- 40:58totally for authenticity. I don't support like we need to
- 41:03be all robots and do exactly as everyone else.
- 41:08I don't think this is great. We're all so unique and this is
- 41:12the strength of human that we are unique.
- 41:16As far as switching to AIAI is not at the point where it can do
- 41:21everything for us. If it will be at some point,
- 41:23that's great. OK, let's do everything for us.
- 41:27So as I mentioned before, I use it to speed up things, to look
- 41:31at things clear, but then to go into deep analysis, like what
- 41:36exactly the root cause behind it, What is the motivation, what
- 41:40other things AI often misses. Another example I can give you,
- 41:47there is a shoe company and they have a lot of advertisements
- 41:52they make for the shoes and some of this advertisement is not
- 41:56great and I have a couple posts about that on my LinkedIn.
- 42:00So if I share those images with AI, AI says that they're great
- 42:05in general. Sometimes it highlights
- 42:07something but if I look with my human eye I see issues with it
- 42:12and how not shoes highlighted but some other things.
- 42:17For example body parts of the human that are not a subject of
- 42:21this advertisement at all. To wrong emphasis or unnatural
- 42:26causes for the human, you look at this advertisement, they see
- 42:30like something is wrong and when you start analysing it's
- 42:35artificial, artificial poses. So AI cannot identify all of
- 42:41that very well yet. So I definitely use it when I
- 42:45can, but at this point we need experts to help it.
- 42:51Absolutely, absolutely. I keep saying at least about AI
- 42:56given the fact I'm very fond of AII am AI myself.
- 42:59I say AI is meant to be an assistant, right?
- 43:02So AI is as powerful as the mind of the human who is using it,
- 43:06right? And we are in the age of the
- 43:09height of artificial intelligence.
- 43:11But unfortunately we are also in the age of the height of human
- 43:14foolishness. So it's crazy how 20-30 years
- 43:19ago, if you needed information, you needed to dig into a
- 43:22library, dig into, you know, restricted resources, right?
- 43:27But now information is readily available and widely available,
- 43:31but we still have people asking the most stupid questions about
- 43:34any human history. So we need to develop our minds
- 43:38first, right? And of course, it's mindset
- 43:40skill set before the tool set. AI is just a tool set and I
- 43:44think people need to really, really get it right.
- 43:47Coming to the high ticket sales and buyer profiling, you'll buy
- 43:51a match in a trademark to and human signal.
- 43:55They are also trademark those frameworks, their game changers.
- 43:59Can you break down how aligning of bias, personality and non
- 44:03verbal clues can shift the outcome of a multi $1,000,000
- 44:08deal? Definitely, I like combining
- 44:10them both if it's appropriate for the situation that people
- 44:15reach out to me with. So personality layer, it's when
- 44:19we think about decision style of the person, what pinpoints they
- 44:24care about, what motivations they have in life and things
- 44:29like that. So we can understand if it's a
- 44:31data-driven person, is it a visionary?
- 44:34Is it a relation based personality type or some other
- 44:40one. So we can then target our
- 44:43message and the way that they can understand.
- 44:46And in simple words we can say, for example, if you speak only
- 44:51English, but I talk with you in Russian, you will not understand
- 44:55me. Even if my idea proposal, the
- 44:58product I'm selling to you is great, right?
- 45:01It will not be on the same page. But if?
- 45:03I. If I speak your language, then I
- 45:07can deliver this information the same as personality types if
- 45:11it's a data-driven person, but I'm trying to tell them or just
- 45:16imagine how you feel using this right?
- 45:19They don't care that much how they feel.
- 45:21They want to know efficiencies. They not want to know keep the
- 45:24eye and other things. So we will be speaking different
- 45:29languages, but if I give them what they want to hear in terms
- 45:33of what they understand, the language they understand, then
- 45:38we both win. I able to deliver my message,
- 45:42they hear me, we save time and hopefully I get them what they
- 45:47want. And another layer on top of
- 45:50personality layer is a signal layer.
- 45:53And it's especially important when it's in person interaction.
- 45:57For example, car sales dealership or maybe a high
- 46:01ticket consulting or some other expensive, maybe a hotel chain
- 46:07or something like that. When your customer walks in and
- 46:12you don't have much information about them, about their
- 46:15personality type, you didn't have time to do research.
- 46:18Maybe you didn't have their name right, just walked in and by
- 46:24looking how they behave, what they're saying, the way they to
- 46:29the non verbal, you can evaluate relatively quickly and make a
- 46:34guess what would be a most 2 personality types.
- 46:38And this is what I teach of the person.
- 46:42And based on that, you tailor your communication again to
- 46:47speak on the same language they understand, not on our own.
- 46:51And this is not only in business, but even in our
- 46:54personal lives sometimes. We have all best intentions and
- 46:59we put all best effort into saying something, sharing and we
- 47:03are so eager to deliver it and we know ourselves and we try to
- 47:09deliver the message in the best way we can understand.
- 47:12And we think like all the effort I put into this, how I'm
- 47:16explaining how I'm delivering, it's great for us.
- 47:19But this is a different person and they may be interested in
- 47:24different things and they may have a different language.
- 47:27And if we don't adopt our messaging, even if it's great,
- 47:31it may not land. So in high stakes, it's very
- 47:34important because tailoring, tailoring your messaging to
- 47:39particular customer needs is super important and it's a win,
- 47:43win situation. Wow.
- 47:45So talking about executive presence, you've actually
- 47:50trained executives on the executive presence code.
- 47:54It's interesting. You have a lot of trademarks.
- 47:56In practical terms, how can a leader walk into a boom and
- 48:00instantly command authority, trust, credibility, respect
- 48:06without even saying a word? Great question and we talked
- 48:09about a few points already, but let me bring it up again.
- 48:14So first would be a post chance place, so being open to the
- 48:19audience, being straight, standing or moving in a straight
- 48:23way, not so you know, shoulders down or any angle or any of that
- 48:29space, taking appropriate space, not too much, not too little.
- 48:33These gestures and body positioning and how we see it
- 48:38depending we are staying standing or sitting.
- 48:41Then also how much we have all of this, right?
- 48:45What kind of gestures? So paying attention to what we
- 48:49are sending out there and how much of it.
- 48:52And also keeping eye contact. Eye contact is very important to
- 48:57make sure that we communicate with the person and not with
- 49:01someone else. Worse with our phone, right?
- 49:04So those three areas would be the most powerful to address
- 49:09first. And then there are other things
- 49:11to add on top of it. Wow.
- 49:13So when it comes to these posters, I'm glad we had a
- 49:17conversation about the differences between, you know,
- 49:22the best world countries, the third world countries is are
- 49:27different across the world and different, you know, posters
- 49:32mean different things in different cultures.
- 49:34So you have been privileged to work globally and speak multiple
- 49:41languages, right? You are a step ahead of me.
- 49:44I've only been privileged to work globally, but I can't claim
- 49:49to be a master of multiple, you know, globally relevant
- 49:55languages. You know, how does cultural
- 49:58difference shape non verbal communication?
- 50:01And what's universal signals can professionals rely on?
- 50:05You know, anywhere and everywhere in the world.
- 50:08Yes, this is a great question and even probably we heard cases
- 50:15about politicians travelling to different areas and making
- 50:21mistakes in how they dress or what they say.
- 50:25So it's. Even even the gestures.
- 50:28Even the gestures. I'll give an example.
- 50:30So I think in Islamic cultures, males are not meant to have
- 50:35handshakes with females. And this has happened many
- 50:38times, even in my presence. And it feels sort of awkward
- 50:42when a female from the Western culture is trying to shake the
- 50:44hand of a respected, you know, Islamic or Arabic figure.
- 50:50They try to politely decline it's it's awkward.
- 50:55Yes. So definitely if we have
- 50:59international audience or if we travel somewhere specifically,
- 51:04we need to educate ourselves on some of the habits and cultural
- 51:09things that this particular area uses.
- 51:12So has right in general if we are not aware we just can be
- 51:16mindful. For example colour white can be
- 51:21birth colour or can be deaf colour depending on where we are
- 51:25black estimated is different as well.
- 51:27So if even we choose wrong colour, we are sending a wrong
- 51:31message. Maybe disrespect right?
- 51:34So not appropriate for the situation and we will look
- 51:37foolish and we will not pay respect to the environment where
- 51:42we are. Also personal space in some
- 51:45areas, very little personal space will be like, oh,
- 51:48intrusion into someone's place. In other cultures, it can be
- 51:53appropriate. And if you are too far, they
- 51:56say, oh, this person doesn't want to be too close to me.
- 51:59What's going on? They want to be far away.
- 52:03Eye contact. In some cultures, it's
- 52:06encouraged to have eye contact. In others, it's too much.
- 52:09It's it's. Rude.
- 52:12So those nuances we need to educate ourselves on, but there
- 52:16are some universal things that we can apply.
- 52:20For example, genuine smile, right?
- 52:22It's universal. The smile never goes out of
- 52:25fashion. Right.
- 52:27And then some gestures that are universal when we soothe
- 52:32ourselves or when we leaning towards someone showing our
- 52:37interest or the opposite if we don't want to be involved, we
- 52:42lean in an opposite direction. There are different things that
- 52:48different and there are some other ones that are universal,
- 52:52so it's good to be aware of both, especially if we
- 52:57communicate with international audiences.
- 53:00Interesting that speaks to your philosophy that I always reach
- 53:04that the capacity of a person is dependent on a couple of ease.
- 53:08And what are the ease? Your education, your exposure,
- 53:11your enlightenment and your experience.
- 53:13So that forms your capacity to function as a person.
- 53:17And Speaking of functioning as a person, something I very much
- 53:21appreciate about your journey is your personal receipts and your
- 53:25evolution over time. And it has spoken to your career
- 53:29growth and development. So transitioning from the
- 53:32academia to the corporate world like calling Microsoft and going
- 53:37on to entrepreneurship, which in my opinion is the ultimate is
- 53:41nothing short of remarkable. So what mindset shifts allowed
- 53:45you to be going to solve at each stage and to build influence in
- 53:50mill terminated industry? Great question.
- 53:54And you said the keyword at the beginning that it's evolution.
- 53:59So I don't call it reinvention, it's an evolution because it's
- 54:05just one path that I had. I told you about my switch in
- 54:10career after academia. I have a switch recently from
- 54:14corporate to my own business. So it's all driven by my
- 54:19personal curiosity. Alonian and trying to achieve
- 54:23goals. I like achieving goals in
- 54:25academia. For example, I was interested in
- 54:28getting expertise and credibility.
- 54:31At Boeing I received practise systems and customer experience
- 54:37that I worked in. At Microsoft I gain disability
- 54:41and presence. That led to some influence and
- 54:44now I have ownership and self validation that I can do things
- 54:51on my own and also learning a lot of self marketing, which is
- 54:56very hard for me. So it's an evolution for me and
- 54:59it's quite natural and I am glad that I've done those decisions
- 55:05that many people didn't approve at the time.
- 55:07And also leading Microsoft, for example, or switching from
- 55:11academia. Many people expected me to teach
- 55:13in US but I'm glad that I did what I felt was right path for
- 55:19me because I'm truly in joins and join you.
- 55:23I think he, he just reminded me of something that I posted on
- 55:27LinkedIn recently. And it's it's talking about, you
- 55:32know, you doing your thing without people's permissions,
- 55:36right? So a lot of times people want to
- 55:38put you in a box, but you don't have to stay in that box.
- 55:42You need to discover yourself. So there's a guy called Justin
- 55:46Walsh. He posted on LinkedIn, quite a
- 55:48long post, but the image he posted says, and I quote, stop
- 55:53asking for permission to build the life you want.
- 55:56Your family will tell you no. Your friends will tell you no.
- 56:00The corporate machine will tell you no.
- 56:03Go build it anyway. And I jumped on this and I said
- 56:07this powerful reminder. If you keep waiting for
- 56:11approval, you wait forever. Family, friends and the
- 56:14corporate system often say no, not because they see your limits
- 56:19or because they can't see your vision.
- 56:21The great builder, the greatest builders, entrepreneurs and
- 56:24leaders all had to face that no before creating their yes.
- 56:28Stop seeking permission. Start building proof.
- 56:31Who else here is building something the world wants to
- 56:35them was to risk. So I'd love for you to speak to
- 56:37that, you know, people seeing limitations where builders like
- 56:42yourself and myself see opportunities and potentials
- 56:45onto the the potentials with confidentials they don't
- 56:47believe. What are your thoughts on you
- 56:50know this situation? It's, it can be a tough
- 56:53situation for someone and also for me, I've been contemplating
- 56:57for a year before I made a decision to leave.
- 57:00It's my own thinking process like, oh, this is a stable job,
- 57:05great company, great salary and things like that.
- 57:08So my own thinking and plus people around me or how my
- 57:13former Co workers will be looking at and I'm sure that
- 57:17many people like watching me right now and think she's going
- 57:21to be successful or one of those failures.
- 57:24What are the statistics for small businesses to fail right
- 57:28and individuals to fail. But I like the phrase I learned
- 57:32from someone. We the win or we learn.
- 57:35So there is no failure. And whatever experience I'm
- 57:38getting, it will be my learning experience.
- 57:41And actually, many of successful small businesses, they failed at
- 57:46the beginning, they learned and they build something better.
- 57:51And many failed multiple times before they build something
- 57:55successful. So it's about risk aversion.
- 57:58Are you ready to take the risk to pursue your passion?
- 58:02For me, it was worth it. For me, it was worth it to risk
- 58:06and potentially gain nothing except the experience, my
- 58:10learnings. But it was worth for me.
- 58:13And for many people, other things take over and they don't
- 58:17make this step. So it's very individual
- 58:19decision. But research shows that at the
- 58:22end of our lives, people regret the most what that they haven't
- 58:26tried something, right? But they haven't done this and
- 58:30they haven't done that. So I don't want to be one of
- 58:33those people that regrets that I haven't tried something because
- 58:38I'm curiosity driven. So for me, I feel better risk
- 58:41and try. And in my case, maybe it's a
- 58:44little bit easy because if I want, I can go back to data
- 58:47science and AI. Even during last moment I had
- 58:51meta reached about to me 4 times asking me if I would be willing
- 58:56to interview. So I kind of have a Plan B if it
- 59:01doesn't work but I'm not even considering it.
- 59:05But on psychological level, some people may say, Tatiana, it's
- 59:09easy for you because you have education, you have experience,
- 59:12and if you want you can go back. And I understand that.
- 59:16But at the same time, when I speech from academia in Russia
- 59:20to working in US in business, as someone who just graduated for
- 59:26very low salary, very low, even though by that time I already
- 59:30had PhD and six years of teaching at universities, I was
- 59:35ready to do, you know, this shift go down, down and start
- 59:40from scratch again and trace later again.
- 59:43So it sacrifice personal decisions, what we want to
- 59:48sacrifice and what we are driven by.
- 59:51And again, talking about personalities, right, And
- 59:54personality types, my personality type prefers to risk
- 59:59and follow desires and wishes in life and achieve goals.
- 1:00:03So I'm goal oriented. So right now I'm working on my
- 1:00:07business. I.
- 1:00:08Trying to help people and I'm sure I can do it, but I liking
- 1:00:14all the knowledge that to be successful in a big scale.
- 1:00:18So I'm putting a lot of effort into learning how marketing
- 1:00:23works, how funnels work, how to build my own website, how to
- 1:00:27edit my own videos. And it's so fascinating, all of
- 1:00:31it. It's the whole interfere behind
- 1:00:35the soul. Very interested learning it.
- 1:00:38Wow. You know, I'm surprised because,
- 1:00:41you know, I see a lot of similarities between yourself
- 1:00:43and myself. I don't have a PhD in economics,
- 1:00:45but I do have APSC in economics, Right.
- 1:00:48And yeah, I went from that space into accounting, now into
- 1:00:55podcasting. And I just recently discovered
- 1:00:58that it's clear that I am actually a journalist.
- 1:01:01I'm different from the rest of the broadcasters.
- 1:01:03But let's, let's not deceive ourselves.
- 1:01:05In just the very, very small span of time that I've been in
- 1:01:10this space, I have rejected into the global rankings.
- 1:01:14Look at the people who share this similar global rankings
- 1:01:17with me. They started maybe minimum of
- 1:01:20three years before me. But we understand how to follow
- 1:01:24the data points right and how to use data-driven decisions to
- 1:01:28improve our businesses. Coming into the media space,
- 1:01:31learning how to edit videos, thumbnails, you'll get it over
- 1:01:35time. When you start, people laugh at
- 1:01:36you or you're doing this, you gotta take it.
- 1:01:39It's a feedback loop, you know, and also understanding, you know
- 1:01:43the marketing funnels even when it comes to hiring people,
- 1:01:48right? One very big lesson I learned
- 1:01:50about hiring people is you need to always focus on the mindset
- 1:01:54first, not the skill set, right? And always ensure that you hire
- 1:01:59A plus individuals. A individuals tend to employ B
- 1:02:03individuals and BS employees, CS employees, That's not right.
- 1:02:07You should always see to hire people who are smarter than you
- 1:02:10in that sort of area in the certain matter that you are
- 1:02:14trying to employ them. But essentially the mindset is
- 1:02:17the first thing. If you have the right mindset,
- 1:02:20then you can evaluate the skill set and of course, provide them
- 1:02:23with the right tool sets to execute, you know, the job.
- 1:02:26And also reading books like Rocket fuel, maybe discovered
- 1:02:29that persons like myself and yourself, we are visionaries,
- 1:02:33but visionaries are not everything.
- 1:02:35We need integrators. Visionaries have the big picture
- 1:02:39thinking, the strategic thinking, but you need people
- 1:02:41who are excellent at execution to carry that vision and you
- 1:02:46know, make it executed. And then, you know, you have
- 1:02:49that synergy of individuals and beauty, you know, or being a
- 1:02:53good business. And it's always good to to seek
- 1:02:56help. It's always been to seek help.
- 1:02:58And it will amaze you how willing people are to give you
- 1:03:03their time. Yeah.
- 1:03:04And people are not really willing to give money.
- 1:03:06But when it comes to time and advice, it's it's crazy how much
- 1:03:10people are always willing to give it.
- 1:03:12We don't get because we don't ask.
- 1:03:14And over time, you only just get better and better and better.
- 1:03:18And for me, I wish you the very, very best.
- 1:03:21And of course, I'm always here, you know, to support the
- 1:03:23business because I, I know the pains of having to have
- 1:03:27sleepless nights building systems, building products,
- 1:03:31beauty services, beauty automations.
- 1:03:34It is crazy. But I think the, the, the, the
- 1:03:38risk, right is well worth the reward.
- 1:03:42Because I once heard it somewhere that the shame of not
- 1:03:47taking the risk right in the end is greater than the shame of
- 1:03:53what people would say at the time that you were just taking
- 1:03:57the risk. Yes.
- 1:03:58And if you don't mind, I want to add about hiring employees.
- 1:04:02I just recently hired someone part time.
- 1:04:07I think also important element and to see a potential in
- 1:04:10someone because they may not have all the skills and be
- 1:04:15smarter than you at the moment, but they can grow into this
- 1:04:19person. So if you realise potential and
- 1:04:22give them seeds, soil and water to grow, then they come smarter
- 1:04:29and more skilled and whatever areas they are working on.
- 1:04:32And another thing that I wanted to highlight that you actually
- 1:04:36when you talked about hiring different people, visionaries or
- 1:04:40executors, right, and things like that, it's personality
- 1:04:43profiling. So we know that someone is a
- 1:04:47visionary, it's a personality type, it's their core and
- 1:04:51another one is the executor and they will never be replaced by
- 1:04:56each other because it's their core personality type.
- 1:05:00So thank you for mentioning it. This is who filing in action
- 1:05:04another application. Wow.
- 1:05:06So I am indirectly profiled to the profiler.
- 1:05:10That's that's interesting. I think it was it was easy.
- 1:05:13Anyways, I don't have to be a genius to identify somebody who
- 1:05:17shares, you know, that similar profile as myself, the real
- 1:05:20recognizer, real. And it's great when you see all
- 1:05:24you get to meet great minds that share your personality type.
- 1:05:27It's when I say it's refreshing. I'm not the kind of person who
- 1:05:32seeks validation, but in the end, I'm still a human being,
- 1:05:35right? And you feel validated where you
- 1:05:38be another human being who is, you know, on the same wavelength
- 1:05:42as yourself in in this world. Say it actually goes out to show
- 1:05:47you that you're you're not crazy, you're not mad, you're
- 1:05:49not mentally ill. You know, there's a space for,
- 1:05:51you know, people like us in the world.
- 1:05:54And the interesting thing is successful people are people
- 1:05:57that take risks. In the end, successful people
- 1:06:00are people that take risks. It's crazy how people regrets at
- 1:06:04the end of their lives. The most common word on people's
- 1:06:09deathbeds is regret. I regret I did not try this.
- 1:06:12I don't want to be that person who goes out to regret never not
- 1:06:17me, not me. So it's it's interesting and I
- 1:06:20hope that we are also able to inspire people across the world,
- 1:06:24inspire the next generation, even after we have long gone.
- 1:06:27Conversations like this can inspire people that these, you
- 1:06:31know, a set of individuals were able to take risks and able to
- 1:06:36look into their potentials and execute their potentials.
- 1:06:40I can do it as well. I love what you said about
- 1:06:42potentials, and I always say this.
- 1:06:44I look into people's potentials, right?
- 1:06:46When people are younger, you judge based on your potentials.
- 1:06:49As you grow older, you judge based on credentials.
- 1:06:51Potentials are what eventually lead to credentials, and it
- 1:06:55still comes back to the whole mindset game, right?
- 1:06:58If a person has the right mindset, it actually forms their
- 1:07:02potential. Of course, the mind is the most
- 1:07:06powerful tool. The mind is what feels whatever
- 1:07:09it is that you're able to achieve in your lifetime.
- 1:07:12There are a lot of people with fantastic skill sets, right?
- 1:07:17But their mindset is rubbish. And it took me a very, very
- 1:07:23painful process to realise it. Then we know that I'd rather get
- 1:07:28somebody with the right mindset and train them, because skill
- 1:07:32sets you can train, mindsets you cannot train.
- 1:07:35I think you can if the person is open and willing.
- 1:07:39Willing. Only if they're willing.
- 1:07:41You cannot take. You can only take a host to the
- 1:07:42stream, you cannot force it to drink.
- 1:07:45So in the end, it's still a mindset, because being teachable
- 1:07:49is a mindset on its own. I think we can put it that it's
- 1:07:52easier easier to train skill set than changing mindset.
- 1:07:57Yeah, absolutely. Yeah, absolutely.
- 1:07:59Yeah, I totally agree with you 100%.
- 1:08:01You know, this is the stuff that, you know, conversations
- 1:08:05between great minds is is made of we agree to disagree, we
- 1:08:08disagree to agree and we achieve common grounds and we educate
- 1:08:13our ourselves. So I very much love that.
- 1:08:16And yeah, I have learnt, you know, from what you just said,
- 1:08:21very, very key, right? It's not impossible to train
- 1:08:24mindset. It's just dependent on one
- 1:08:27variable, which is the willingness, right?
- 1:08:30And willingness can help you, you know, switch your mindset
- 1:08:33while skill sets very easy to train, right?
- 1:08:36And with the right mindset, you have an accelerated, you know,
- 1:08:40training with the skill sets, just like when you're training
- 1:08:43your AIAI models is crazy what this LLMS can do when you train
- 1:08:48them. But the learning curve is highly
- 1:08:51accelerated. And of course the tool sets.
- 1:08:53I think tool sets are like the easiest part of the equation,
- 1:08:57you know, being AI tools. There are some skills that also
- 1:09:02takes time to Polish if it's some very specific.
- 1:09:07Technical complex. Origin work, so I'm sure there
- 1:09:11are many professions where it's not easy to replicate someone's
- 1:09:15skills easily. Yes, absolutely, absolutely.
- 1:09:19Because, you know, a lot of skill sets take years to train
- 1:09:23and I think that's where the bottleneck comes in.
- 1:09:26The people with the skill set probably have a very poor
- 1:09:29mindset and then you're stuck. So how do you how do you
- 1:09:32navigate that balance? Because it's something I've also
- 1:09:35had to navigate as an entrepreneur.
- 1:09:37You're stuck with, you know, people that have the skill set,
- 1:09:40but a very poor mindset, but you are forced to work with them
- 1:09:44because the people with the right mindset don't have the
- 1:09:47skill set. So how have you been able to
- 1:09:49navigate that? In life in general or in my
- 1:09:53current? Yeah, yeah.
- 1:09:54In business in business. In business I think we attract
- 1:09:58similar people. So I've been going through this
- 1:10:03evolution process, self improvement, self development
- 1:10:07from early ages when I started reading philosophers and trying
- 1:10:12to understand other people's behaviour and my own, and I
- 1:10:17still work on that. Things evolve in life, events
- 1:10:20happen. I change something like bad
- 1:10:24habits, I acquire new bad habits or new thinking patterns.
- 1:10:28So I constantly work on myself and I attract people who open to
- 1:10:32that. We didn't talk today about
- 1:10:35neurographics, but this is another area.
- 1:10:38This is algorithmic drawing where we work with conscious and
- 1:10:42subconscious if people are open and willing to do it.
- 1:10:46I use neuro graphics to change neural pathways.
- 1:10:50Like maybe I'm healthier way of thinking about something to
- 1:10:55replace it with new approaches with new ways of thinking.
- 1:10:59I applied to to myself. It helped me a lot.
- 1:11:03How? Does that work?
- 1:11:05So when we work on a particular topic and the particular way we
- 1:11:11draw and rounding and there is particular algorithm that
- 1:11:15consists of eight steps. So you follow it.
- 1:11:18And I'm a certified instructor and supervisor of it.
- 1:11:22This method has been for 10 years.
- 1:11:24So it's getting traction in US right now, but it's from Russia.
- 1:11:28So it's most popular over there, but it's in terms of countries
- 1:11:32right now we start looking at alternative approaches, why we
- 1:11:37found ourselves here or there, why we think this way.
- 1:11:40So the particular way we approach our mind, we start
- 1:11:44building new neural pathways. And with our drawing, this hand,
- 1:11:49it's all connected hand and brain, how we think, we rewire,
- 1:11:53we rewire our brain sign times, even one drawing already gives
- 1:11:57results, sign times you need 20. So it really depends on the
- 1:12:00person on the problem, how it changes, like how many limiting
- 1:12:05beliefs they have on this topic and things like that.
- 1:12:08But I saw amazing results. So it's pretty much, in simple
- 1:12:12words, a neural pathways through.
- 1:12:15Growing on your pathways should draw it.
- 1:12:18Now I'm curious about what the 88 step process is and practical
- 1:12:22examples of problems that can be solved.
- 1:12:25So let's take addiction for example.
- 1:12:27I think that's quite popular in popular culture in the modern
- 1:12:32world. Is it possible to use
- 1:12:34neurographics right to help people gotta talk with an
- 1:12:39addiction programme, solve that problem of their or whatever
- 1:12:45attitude or behaviour or pattern problems that they have and what
- 1:12:49are these eight steps in the process?
- 1:12:51So 8 steps. It's not like 12 steps in
- 1:12:55another programme. It's coming up with a theme
- 1:12:59writing words to activate neurons.
- 1:13:03Then we have composition step when we use particular algorithm
- 1:13:08idea for to address particular topic.
- 1:13:12Then we do rounding, then we do neurographing, then we add
- 1:13:17colour, then we have field lights fixation figure.
- 1:13:21Then we add style to that and then we finish this checking on
- 1:13:27our topic theme again, if it change during our process or if
- 1:13:33it stays the same. So steps are not that I would
- 1:13:37say important until you really start drawing.
- 1:13:39It's just steps of the drawing itself.
- 1:13:42What would be maybe more interesting is to show you like
- 1:13:46I didn't have many walks here. I didn't think you'll be talking
- 1:13:50about this, but this is example of neurographics drawing.
- 1:13:54So you see your surroundings those the lines particular
- 1:13:58shape. So this is an idea.
- 1:14:00So I don't have handy here at the moment to show you more, but
- 1:14:06I. Think we need to just get a Part
- 1:14:082 for geographics on its own. It seems like a really
- 1:14:12interesting topic. We can, I have a few videos on
- 1:14:15YouTube and I do free master class once a month say if people
- 1:14:20are interested to try. And I'm right now working on
- 1:14:23putting out their course on relationship healing graphics.
- 1:14:28I repaired relationship with someone who was very dear to my
- 1:14:32heart, but we didn't have good relationship in five drawings in
- 1:14:36five drawings. And it's been about a year or
- 1:14:40more since then. And our relationship just
- 1:14:43getting better and better. People who around me witnessed
- 1:14:46that and they were amazed. And now I'm working on another
- 1:14:49relationship. But going to your question, we
- 1:14:53can work on different problems, all different goals.
- 1:14:57But again, person needs to be open and willing to do the work
- 1:15:01because I'm not reviving someone else's brain anyhow, right?
- 1:15:05They do it. I just guide them using
- 1:15:08particular approach algorithm. My experience, right kind of
- 1:15:12questions guiding them in in the direction towards their goal and
- 1:15:17other things that I'm not taking on areas that are supposed to be
- 1:15:22licenced. So if it's a mental health, I'm
- 1:15:26not taking on people with mental health until they have their
- 1:15:29professional who is helping them with that and I complement it.
- 1:15:34We work together. So because I'm not registered
- 1:15:39LMHC in US or something like that.
- 1:15:42So legally I'm not allowed to treat particular mental
- 1:15:47illnesses for diseases. But I had one client for
- 1:15:51example, we worked on relationship with her daughter,
- 1:15:55teenage daughter and during our sessions with her, I had some
- 1:16:00individual sessions with her. We uncovered that she also had
- 1:16:03some problems in relationship with her mom.
- 1:16:06So I worked with her on on this topic as well.
- 1:16:10And later she reported to me that her tumour, 8 centimetres
- 1:16:16long got down to a pea size and then disappeared completely.
- 1:16:22She was not undergoing any other treatment if I knew that she had
- 1:16:26a tumour and I wouldn't take her to heal her tumour because I'm
- 1:16:31not a medical professional but I even didn't know that she had
- 1:16:36it. So sometimes we talk about
- 1:16:39psychosomatic when our particular way of thinking
- 1:16:43behaviour cause us to feel to have symptoms and some issues
- 1:16:50from medical perspective. So this is potentially what
- 1:16:53happened with her. But again, I'm only addressing,
- 1:16:56for example, if someone is afraid to go public like myself.
- 1:17:01Like I don't like showing up and speaking to many people and
- 1:17:06things like that. So I'm working on that and I'm
- 1:17:08using mirror graphics as one of the approaches to overcome
- 1:17:12whatever limiting beliefs I have.
- 1:17:14I mentioned that I use it for relationship for myself and for
- 1:17:17other people and even building a course.
- 1:17:19So you can address very many different things.
- 1:17:22So, for example, if you have desires, how to achieve those
- 1:17:26desires or goals faster and more efficiently?
- 1:17:29How to identify what is on the way between you and whatever or
- 1:17:35whoever. So there are so many different
- 1:17:38topics. I just don't get into areas that
- 1:17:41I need to have licence for to be able to touch on.
- 1:17:46Absolutely, it's essential that you have the right credentials
- 1:17:49and of course the right licence for you to practise setting
- 1:17:53divisions, especially when it comes to health or mental health
- 1:17:57related topics. And what a great way to say
- 1:18:00going to the fact that these is probably sponsored by Better
- 1:18:05Health. So Better Health is the world's
- 1:18:08leading online therapy tool. I'd like to get your thoughts on
- 1:18:12the effectiveness right and the relevance of therapy in the role
- 1:18:19of helping people's mental health and overall well-being.
- 1:18:24Well, I definitely appreciate its value.
- 1:18:26I think it's helpful. I think important is to find
- 1:18:31right feet, make sure that the right there is a right feet
- 1:18:36between the client and whoever is providing services because if
- 1:18:41it's there, it's more efficient, it's amplifies the results.
- 1:18:45So this is again, human factor, right?
- 1:18:49So if someone is very data-driven, but another person
- 1:18:53is just aspirational and they don't care about numbers, it's
- 1:18:56much harder for them to find common ground, even if they use
- 1:19:00particular approach just on the human level.
- 1:19:02But if you can relate much better and understand another
- 1:19:06person, then you can get the message across much more
- 1:19:10efficiently. So I think this element is
- 1:19:12important. That's why often times I see
- 1:19:15that a person went to one therapist and something didn't
- 1:19:19work, they went to another, something didn't work, and then
- 1:19:22eventually they found the bomb. So sometimes it takes a few
- 1:19:26tries to find that. But I definitely see the
- 1:19:28benefit. And I saw people who solved
- 1:19:32multiple questions and issues that they had with the help of
- 1:19:36the therapy and after. I feel like after pandemic we
- 1:19:41need more of that, not less. Wow interesting.
- 1:19:45I love what you talked about getting the right fit and that's
- 1:19:48one thing I really appreciate about better help.
- 1:19:50It helps you to be able to connect with the right fit.
- 1:19:54If the first person you match with doesn't feel like a right
- 1:19:57fit, you can always switch therapies on the app from the
- 1:20:02comfort of your device right until you get another one.
- 1:20:07So it's less stressful than having to go to physical
- 1:20:10locations to. You know, try therapy since you
- 1:20:14get the right one, but from the comfort of the device, you can
- 1:20:17just, you know, keep typing and switch.
- 1:20:20And of course, I think I appreciate something about the
- 1:20:23about the platform. They have journaling tools, we
- 1:20:26have group sessions. You know, these options actually
- 1:20:29help with your mental health joining and of course, you're
- 1:20:34healing from any mental health related conditions.
- 1:20:37So I'm really grateful to be partnering with such well-being
- 1:20:43Grant and I hope for impact with this partnership that we have.
- 1:20:48So coming back to the future of sales and leadership with AI
- 1:20:53linking into the future, right into the not too distant future,
- 1:20:58looking ahead into say the next 5 after 10 years, how do you see
- 1:21:03AI reshaping leadership and you know, trust in sales processes
- 1:21:08and yeah, shoot forward thinking professionals and entrepreneurs
- 1:21:12focus the strategy. It's hard to envision what will
- 1:21:15happen in 5-10 years. Right when I was at Microsoft
- 1:21:18and needed to build forecast for doc fibre. 20 years from the
- 1:21:24day, everything is developing so quickly.
- 1:21:27So it's very hard to do rocket. But if I just guess based on
- 1:21:32what I'm seeing and what I know right now, we use AI to help us.
- 1:21:38In five years, I think it will be more integrated and it's
- 1:21:42maybe will be equal. Most of the things AI in my area
- 1:21:47of expertise would be able to do and I would need to do like a
- 1:21:50little bit at the end to clarify and provide more information.
- 1:21:55In 10 years, I think it would be fully comfortable of providing
- 1:22:01emotional intelligence, human signals, and we will have some
- 1:22:06behavioural dashboards, something like that.
- 1:22:08I think that AI will be able to read by our intention very well
- 1:22:14and tell us what person is kind of thinking based on nonverbal
- 1:22:18signals, based on how they talk, what kind of personality types
- 1:22:25they are reading right there. And this will be somewhat
- 1:22:29intimidating for some people because not everyone wants to be
- 1:22:34read right like an open book. So humans will be more aware and
- 1:22:39more eager to elevate their non verbal signals so they are not
- 1:22:45read as an open book by AI. So I think one thing will lead
- 1:22:50to another. So those are my projections, but
- 1:22:53we will see what happens in reality.
- 1:22:55We can't only wait and see. I trust humans who always
- 1:22:58outsmart AI. So I do have an episode with an
- 1:23:03AI guru from America. The owner called the words.
- 1:23:06His name is Mark Andrews. The title of that episode is
- 1:23:09Humans first, AI Next. You know, humans are always fast
- 1:23:13and AI is going to be an assistant.
- 1:23:15Wow. So the very last question for me
- 1:23:19before we get into the quick fire route is aimed towards
- 1:23:23helping our audience. So we do have an audience of
- 1:23:27entrepreneurs, professionals, leaders and growth champions.
- 1:23:32So what are three simple non verbal techniques they can start
- 1:23:36practising today to improve their influence and close more
- 1:23:41deals? Great question.
- 1:23:43Of course, there are so many, but if we focus on top three, I
- 1:23:47would say first is awareness and first impression.
- 1:23:50So we know that it's about 5-7 seconds when we can make a first
- 1:23:54impression. And this is important to master
- 1:23:58your entrance, whether it's on Zoom during team meeting or if
- 1:24:02it's somewhere in person, how you show up is very important.
- 1:24:06So start focusing on these first things that we discuss posture
- 1:24:11straight and placing yourself. So this would be first one.
- 1:24:15The second one, if we don't know personality type of the person
- 1:24:20we communicating with or if it's a huge audience and there are
- 1:24:23different personality type, we can just do mirroring.
- 1:24:27So we see what this person is doing and we can adjust.
- 1:24:30We can go slower or faster. We can be leaning more to the
- 1:24:35person or a little bit away space that we keep between each
- 1:24:39other. So mirroring the behaviour if
- 1:24:42you in the bedroom with many people see that overall
- 1:24:45energies, maybe people are tired, right?
- 1:24:48Or maybe they energy you can they're fresh like in the
- 1:24:52mornings, we can adjust to those nuances.
- 1:24:56So this is I recommend to do 2nd.
- 1:24:58And the last one is a power positioning I mentioned a little
- 1:25:03bit earlier. So time your gestures, be
- 1:25:06mindful about your gestures. It's not everything, right?
- 1:25:10Mindful what you mean to show, Are you like showing and
- 1:25:15confirming something that you are saying or is it something
- 1:25:19just the noise? Don't make noise.
- 1:25:21I just did this gesture on my camera and this actually means
- 1:25:27for camera it started operating on its own.
- 1:25:31So you see this is AI in action. So I didn't think about it, but
- 1:25:37it's already reacted to my gesture.
- 1:25:41So those three things master your entrance, strategic
- 1:25:45mirroring of the person or people in front of you and your
- 1:25:49partner, our position. I think that's absolutely
- 1:25:51amazing. So there we go to the quick fire
- 1:25:54round five questions for an and insightful give the fastest
- 1:25:58answer that you can give. Are you ready to rumble?
- 1:26:03Yes, yes, yes, yes. OK, so what's 1 body language
- 1:26:07myth you wish everyone would stop believing?
- 1:26:10Yeah. So arm crossed is not always
- 1:26:13defensive for closeness. Someone can be just cold at the
- 1:26:17moment. Wow, Speaking of cold, London is
- 1:26:19beginning to get cold so I want to cross my arms.
- 1:26:23OK, I like that. So #2 If you could teach one non
- 1:26:27verbal skill to every CEO in the world, what would it be?
- 1:26:32Presence being presence. I like that.
- 1:26:34I think presence influences charisma, so I love that one.
- 1:26:39Coffee, tea, or something else when you need laser focus.
- 1:26:44Green tea This Jasmine is my favourite drink.
- 1:26:47Wow, you're welcome to the tea culture, huh #4 What's the most
- 1:26:52surprising signal a client has ever misread, and what was the
- 1:26:57outcome? I guess I will use example I
- 1:26:59gave you when my client coach lost her ongoing client because
- 1:27:06of your misinterpretation of the nonverbal signals.
- 1:27:09So the last one is this completed this sentence.
- 1:27:13Success without presence is dash.
- 1:27:16Short term win. Short term win.
- 1:27:19Wow, success without presence is a short term win.
- 1:27:23Wow, that's absolutely spot on. So at this point, from me to
- 1:27:28you, it's a very, very big thank you.
- 1:27:30I always say this gratitude is good attitude.
- 1:27:33And when a person shares their time with you, they share their
- 1:27:35life with you because the SI unit for measuring life this
- 1:27:39time. So for me to you, it's love and
- 1:27:41respect to you for sharing your life and your time with us on
- 1:27:45the Kingdom's podcast and Diary of the CFO today.
- 1:27:48Me to the audience. Guys, don't forget, always do
- 1:27:51for something in your lives. Don't forget, conceive, belief,
- 1:27:55strive to thrive and achieve. Thank you so much for inviting
- 1:27:59me AI. AI, there you go.
- 1:28:04And for your thoughtful questions, I was happy to share
- 1:28:08my knowledge and expertise. And please connect with me on
- 1:28:12LinkedIn or come and ask questions in private.
- 1:28:17If you are interested, I will be happy to share more information.
- 1:28:20So very grateful to be here with you.
- 1:28:23I appreciate this opportunity and please be aware of your
- 1:28:28nonverbal signals. Absolutely.
- 1:28:30So I think I'm going to share your LinkedIn profile in the
- 1:28:34description. How about your website?
- 1:28:36What's the website? So we share that also in the
- 1:28:39description on the guest resources.
- 1:28:44OK, fantastic. There you go.
- 1:28:46So for me, it's goodbye. And of course, from TT is
- 1:28:50goodbye AI and TT, we are signing out right now.
- 1:28:54God bless you guys.