Rebuilding from 80% Collapse to Mid-7 Figures Revenue
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Covid forced Scott Alexander to pivot & rebuild the marketing agency he'd acquired just one year earlier. It worked.
Topics in Scott’s interview:
Buying a digital marketing agency
Disappointment with the seller
Understanding customer churn
Post-transition surprises with bookkeeping
Turning around a bad company culture
Wartime CEO vs Peacetime CEO
Revenue devastated during Covid
Rebranding and redirecting the company
Using Facebook for medical sales
Marketing Agency 101
References and how to…
The skinny
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