Latest / Earn Your Leisure / EYL #227 Blacc Sam, Cobby Supreme, BH, & Pacman on Nipsey Hussle's Legacy, Marathon Brand, & All Money In

Transcript

EYL #227 Blacc Sam, Cobby Supreme, BH, & Pacman on Nipsey Hussle's Legacy, Marathon Brand, & All Money In · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will.
• 0:57
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Man.
• 1:01
  Speaker 4: So it's a question first statement, that's all that.
• 1:05
  Speaker 5: So there's a couple of niggas every generation that wasn't
• 1:08
  Speaker 5: supposed to make it out.
• 1:09
  Speaker 4: But the code of naked.
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  Speaker 6: When I get to speaks like a coded language, said,
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  Speaker 6: I strengthen all the stolen greatness. Why side sluss and
• 1:18
  Speaker 6: now no my demonstration.
• 1:25
  Speaker 3: I mean for me watching nip studying Nip, I knew
• 1:29
  Speaker 3: how important all money in was from everything. He always
• 1:33
  Speaker 3: talked about them in every every part, every rap like no.
• 1:35
  Speaker 3: So it's like, in order to tell a story, you
• 1:39
  Speaker 3: have to go to the foundation Black sam Man, Cobby
• 1:43
  Speaker 3: and Hoggie and Packed Man, like these people are integral
• 1:47
  Speaker 3: parts of the Nipsey Hustle story. But also it's like
• 1:52
  Speaker 3: it shows that the marathon really continues, right because even
• 1:56
  Speaker 3: though he's not here, they're still here and they're all
• 1:59
  Speaker 3: in the visually doing things to carry the flag.
• 2:03
  Speaker 5: Crazy, right, And we were, you know, talking to a
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  Speaker 5: a friend of ours about the people that we wanna
• 2:10
  Speaker 5: sit down with, and we expressed the young memphers obviously
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  Speaker 5: at the top of the list.
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  Speaker 7: But I wonder what black Son's doing right now, like
• 2:23
  Speaker 7: saying the man, appreciate, thank you for the hospitality, brother, appreciate.
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  Speaker 4: You many appreciate that full circle moment. My god, Yes, sir,
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  Speaker 4: so I.
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  Speaker 3: Wanna talk about the evolution man we're on Melrose, Congratulations
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  Speaker 3: on this beautiful story that's about to open soon. So
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  Speaker 3: how's this failed transitioning from the T shirt shop to
• 2:42
  Speaker 3: being on Melrose and having the state of the art facility, Like,
• 2:44
  Speaker 3: how's that transition for you?
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  Speaker 6: It's good just uh knowing where we where it came from,
• 2:51
  Speaker 6: and the vision hustle, Fat's the whole team everything trying
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  Speaker 6: to build the brand, you know, before we really knew
• 3:01
  Speaker 6: what it was, to tryna figure something out legit. So
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  Speaker 6: it feel good yea. Yeah, to be able to you know,
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  Speaker 6: have the brick and mortar that we you know what
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  Speaker 6: I'm saying, we own we we we own it. We
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  Speaker 6: building it out and hopefully y'all willing to be open soon. Know,
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  Speaker 6: definitely definitely feel good just to continue and get it,
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  Speaker 6: like get it cemented and get and get a brick
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  Speaker 6: and mortar location back open.
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  Speaker 3: Yeah.
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  Speaker 8: So let' let's talk about that cause you mean, from
• 3:28
  Speaker 8: slaw some Tea's the first brick and mortar right to
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  Speaker 8: the Marathon stow to On in Clan shaw Toil, now.
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  Speaker 4: That we're here talk about their points of that.
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  Speaker 8: We see a lot of people doing e commerce, right
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  Speaker 8: but you you you're pretty adamant about having the brick
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  Speaker 8: and mortar talking about the importance of having Now yeah, I.
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  Speaker 6: Think, uh that's a lesson from Bro from Hustle. Uh,
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  Speaker 6: just really lacing me and I explain it really to
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  Speaker 6: the whole team, just the importance and his vision as
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  Speaker 6: far as like having a place that you can come
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  Speaker 6: touch and feel that you have to come experience like
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  Speaker 6: he he was saying retail. You know, you you gotta
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  Speaker 6: own the retail and you gotta be able to you know,
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  Speaker 6: make it special an and and build it out like
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  Speaker 6: he would tell us to his uh you know, his
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  Speaker 6: version of the san Rio MM like the Marathon store.
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  Speaker 6: Like if you wanna come tap in with anything that
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  Speaker 6: he's doing, marathon products, clothing, the only place you can
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  Speaker 6: get it from is the actual brick and mortar store.
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  Speaker 6: And that's where he was, you know, pressing for the
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  Speaker 6: longest and you know, and and and that's what that's
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  Speaker 6: what we following. That's that's that's the that's the blueprint,
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  Speaker 6: I think even for when we was first getting going.
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  Speaker 6: You know, people tryna get wholesale and us tryna go
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  Speaker 6: wide and have it on different He like nah, nah, nah,
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  Speaker 6: Like don't do that, just keep it tight, break and mortar.
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  Speaker 6: They gotta go to the online or they gotta come
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  Speaker 6: to the Marathon store. And so you know, I didn't
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  Speaker 6: fully understand it at first, but little by little I
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  Speaker 6: start seeing the genes in that. And that's why f
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  Speaker 6: for me, it's important just to you know, stick to
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  Speaker 6: the script. And Hustle was visionary, like he wanted to
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  Speaker 6: eventually have t in Marathon stores and his goal was
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  Speaker 6: to have he he like, man, when I wh when
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  Speaker 6: I dropped a project, I wanna put out a hundred
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  Speaker 6: thousd I wanna send a hundred thousand to each of
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  Speaker 6: my stores strategically located. He said, I'm shipping. I'm I'm
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  Speaker 6: shipping a million every time first day, And so we
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  Speaker 6: was just looking like okay, so.
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  Speaker 3: So yeah, yeah, so talk about the experience, cause we
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  Speaker 3: on the rooftop. My understanding, it's gonna be like I
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  Speaker 3: can see that Jacuzzi.
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  Speaker 4: Nice, we'll get but.
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  Speaker 3: You're gonna have TVs and they gotta you got a
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  Speaker 3: studio downstairs, so it's not just a regular store, right,
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  Speaker 3: So how important is that for you to create an
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  Speaker 3: experience for the customer.
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  Speaker 6: Yeah, the experience is important. And once again that's Hustle
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  Speaker 6: him telling us like, uh, you know when I go
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  Speaker 6: to a supreme, you know they got the skateboard ramp
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  Speaker 6: in the middle. He like, man, I wanna be the
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  Speaker 6: first store that got you know, uh uh a studio,
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  Speaker 6: full functional studio in there. And he telling us the design.
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  Speaker 6: So we did it exactly. We got the guy that
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  Speaker 6: built Hustle Studios and know the demn near like family
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  Speaker 6: to us. He always he came in put his touch
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  Speaker 6: on it, and uh that's in there. We we we
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  Speaker 6: gonna park the Brink truck in the middle of.
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  Speaker 4: The legendary truck that's de yeah.
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  Speaker 9: Yeah, and uh a.
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  Speaker 6: Lot a lot, a lot of the little small details
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  Speaker 6: that's important to us that we tryna make sure when
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  Speaker 6: when downstairs opens up. But for now, this rooftop is
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  Speaker 6: kind of gonna be like private shopping m you know
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  Speaker 6: what I'm saying. If you wanna come through, we still you.
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  Speaker 6: You still can get some of the new things that
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  Speaker 6: we dropping and you maybe host events for the team
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  Speaker 6: all money and team up here and those small things
• 6:34
  Speaker 6: with the cannabis. But that's what this space was. You know,
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  Speaker 6: Hustle was always into some fly rooftop shit. So w
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  Speaker 6: W when we seen this we like, alright, this is
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  Speaker 6: this is something Bro would have came in and and
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  Speaker 6: caught his bounce right here. He would have loved this.
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  Speaker 6: So m you know, when we up here, we feel good.
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  Speaker 6: It's clean. Like you said, we got the jacuzie there.
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  Speaker 6: That shit came w W with that spot. As soon
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  Speaker 6: as we seen it, we like, alright, we taking it.
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  Speaker 3: This, this is.
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  Speaker 6: It and yeah you know it's it's it's a little
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  Speaker 6: by little man. We been we we been working on
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  Speaker 6: this shit for a minute.
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  Speaker 3: How mean how many? How long?
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  Speaker 6: Since? Probably two thousand and twenty and uh through COVID, Yeah,
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  Speaker 6: through c through we had to get permits and all
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  Speaker 6: that through through COVID shut down and uh just you know,
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  Speaker 6: self financing it, trying to get it done. But we
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  Speaker 6: we damned there like ninety percent to the finish line.
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  Speaker 6: So it's gonna be good.
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  Speaker 9: Yeah.
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  Speaker 8: So obviously the the first store, legendary store. One of
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  Speaker 8: the visions for NIP was to have people come to
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  Speaker 8: Grenshaw because it became a landmark. What what are the
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  Speaker 8: plans for the vi uh the s the original marathon.
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  Speaker 6: So original Marathon store for us, it's important. Uh, that's
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  Speaker 6: that's gonna turn into the Neighborhood NIP Foundation. Mm so
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  Speaker 6: the whole lot. You know, we still gonna keep the
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  Speaker 6: original Marathon store there, but it's not gonna be like
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  Speaker 6: anything for for for for sale or like business. Is
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  Speaker 6: just strictly nonprofit Neighborhood NIP Foundation. I wanna bring back
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  Speaker 6: to back the ninety tapping with Dave and have that
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  Speaker 6: for the kids to come. You know, maybe like once
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  Speaker 6: a week, two times a week on the weekends or something.
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  Speaker 6: Have 'em teachers volunteer or we hire some teachers, h
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  Speaker 6: get get you know, get some lessons in and for
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  Speaker 6: that you earn a little studio time. Have a studio
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  Speaker 6: in there, have him teach the kids how to uh
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  Speaker 6: do music and uh you know, we got the barbershop there,
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  Speaker 6: how to free haircuts, feed 'em, get 'em some clothes
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  Speaker 6: and they had you know, and that that for me
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  Speaker 6: is important on Crenshaw and Sloss. So that's the goal,
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  Speaker 6: you know, that's it. That's in the that's in the plans.
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  Speaker 4: Yeah, So how do how do we end up here?
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  Speaker 9: Right?
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  Speaker 8: So we're in mail Rows obviously a long way from Crenshaw, Right,
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  Speaker 8: How did how did we end up and choose this location?
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  Speaker 6: Specifically, I think, uh, for us, store number two was
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  Speaker 6: always important that we came you know, like to fair
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  Speaker 6: Facts or mail Rows. And I think when we were
• 8:43
  Speaker 6: about to open the first store, the goal kind of
• 8:45
  Speaker 6: cause cause a lot of shit that was going on.
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  Speaker 6: We like, man, we need to go get we needed
• 8:50
  Speaker 6: to go move to shop. But Hustle wanted to make
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  Speaker 6: sure he opened the first one on Crenshawn Sloss. And
• 8:54
  Speaker 6: so for all of us to plan with store number two,
• 8:57
  Speaker 6: we coming, we coming on Mailros or or fair Facts.
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  Speaker 6: So in looking for you know, a ah a a
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  Speaker 6: a new spot, we were all up and down Fairfax.
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  Speaker 6: Nobody would least to us, and you know, rock Nation
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  Speaker 6: tapped in with us and and and lint to state
• 9:15
  Speaker 6: they like top real estate person. So he came in.
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  Speaker 6: He like, look, i'm'a find y'all building. So he ended
• 9:20
  Speaker 6: up saying, my boy got this building. He's finna move,
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  Speaker 6: he's tryna sell it. It's it's it's closer towards Labret.
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  Speaker 6: So like, nah, we wanna kind of be uh uh
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  Speaker 6: uh by Fairfax. He like, trust me, just just just
• 9:30
  Speaker 6: pull up and come check the spot out. So I'm
• 9:32
  Speaker 6: like alright, So we pull up downstairs. I wasn't really sold.
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  Speaker 6: But as soon as I walked upstairs, you know, like
• 9:38
  Speaker 6: I told y'all seen like the vision, he had the
• 9:39
  Speaker 6: elevator in here, he had to jacuzzie on the rooftop.
• 9:43
  Speaker 6: I'm amazed, like, man, what the fuck's So we like
• 9:46
  Speaker 6: we like, nah, this is you know, this is God,
• 9:48
  Speaker 6: like this this is us. And then he was selling it.
• 9:50
  Speaker 6: Damn there like half off. So we was like, alright,
• 9:53
  Speaker 6: this is you know, through through through all the months
• 9:55
  Speaker 6: and months and months of searching and getting turned down,
• 9:58
  Speaker 6: you know, I understood why it was s cause this
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  Speaker 6: was meant for us at this time.
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  Speaker 3: So so you own you owned the building? Yeah? Yeah,
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  Speaker 3: how important is that to as opposed to Lisa.
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  Speaker 10: Uh.
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  Speaker 6: For me, it's important. You know when I say we
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  Speaker 6: own it, it's in the kids, it's in it's in
• 10:12
  Speaker 6: Hustle kids names, you know, and and they trust funds
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  Speaker 6: so when they get older, you know, this is something
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  Speaker 6: that they father worked for and that they own. So
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  Speaker 6: that's important for me. And then also just having brick
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  Speaker 6: and mortar once again, the reinforcement Hustle told us and
• 10:30
  Speaker 6: taught us just through the ups and downs of you know,
• 10:33
  Speaker 6: of of whatever with business or brands. You know, whether
• 10:36
  Speaker 6: your shit is booming online and slows down. Just having
• 10:39
  Speaker 6: that brick and mortar and being able to pass it
• 10:41
  Speaker 6: down through the family. I think it's important and uh
• 10:45
  Speaker 6: that to me, that's the importance of us actually owning
• 10:47
  Speaker 6: this this property.
• 10:48
  Speaker 3: And in real estate play right, like it's gonna go
• 10:50
  Speaker 3: up in value. That's one hundred percent gonna happen. This
• 10:53
  Speaker 3: This is like Fifth Avenue, New York. Like there's no
• 10:55
  Speaker 3: way that you own real estate here and it doesn't
• 10:57
  Speaker 3: appreciate over the course of time.
• 10:58
  Speaker 6: Yeah, the uh just to what you're saying without saying
• 11:01
  Speaker 6: it like that, but you brought it up the p
• 11:02
  Speaker 6: The property has doubled already since sin since we since
• 11:05
  Speaker 6: we got it.
• 11:05
  Speaker 3: Yes, uh w why y why do you think you
• 11:07
  Speaker 3: are trouble? Cause for me, I would think that they
• 11:10
  Speaker 3: would wanna least to you guys y'all from LA And
• 11:13
  Speaker 3: the name is so big. As soon as the door
• 11:15
  Speaker 3: is open, it's gonna be a line wrapped around the block.
• 11:17
  Speaker 3: So I'm I'm actually surprised that you had trouble.
• 11:19
  Speaker 6: Right, you know, it was al I I It's I.
• 11:22
  Speaker 3: It was.
• 11:22
  Speaker 6: It's always a lot attached to it. I don't know
• 11:24
  Speaker 6: exactly a hundred percent, but I feel like, you know,
• 11:27
  Speaker 6: they was like, nah we not not not not over here.
• 11:30
  Speaker 6: So but every like I said, everything happened for a reason.
• 11:34
  Speaker 6: You know, I was mad at the PO at the time,
• 11:36
  Speaker 6: but I feel like it was part of the you
• 11:38
  Speaker 6: know it it's without without getting turned down, we would
• 11:41
  Speaker 6: have never yet. Yeah, a hundred percent h fact.
• 11:44
  Speaker 4: So as I feel like.
• 11:47
  Speaker 8: You have a responsibility in a sense to carry the
• 11:49
  Speaker 8: blue playing carry carry the torch for the family name.
• 11:51
  Speaker 5: How important is it is a team? Cause we never
• 11:54
  Speaker 5: COLLI obviously we got how you hear how.
• 11:56
  Speaker 8: I was in point when you and leaning on them
• 11:58
  Speaker 8: when you tryna kept uh create decision is about the
• 12:01
  Speaker 8: business side, right or or are they intercal in there?
• 12:03
  Speaker 8: Are you integal in their in their endeavors as well?
• 12:06
  Speaker 9: Yeah?
• 12:06
  Speaker 6: I think I think for us, you know, it's to
• 12:09
  Speaker 6: hustle away. Anytime hustle went out and a A and
• 12:14
  Speaker 6: and and put something down, he always reached back, involved me,
• 12:18
  Speaker 6: reached back, involved, facts, reached back, definitely involved. You know
• 12:21
  Speaker 6: the whole all money in team Cobby Pack, Hoggy Stone,
• 12:27
  Speaker 6: and I think they all eer the whole team hustlers anyway,
• 12:32
  Speaker 6: since you know, since I was younger, you know what
• 12:36
  Speaker 6: I'm saying, when we was trying to get money. Ever,
• 12:37
  Speaker 6: the whole team, Cobby been having money spots. You know
• 12:41
  Speaker 6: what I'm saying. We always looked up to Cobby as
• 12:42
  Speaker 6: a grinder and so he always had his shit going.
• 12:45
  Speaker 6: Pack always was a young niggas grinding, and I think
• 12:49
  Speaker 6: number one, that's why the synergies with Nip Hoggy. Same thing.
• 12:52
  Speaker 6: Hogy was a young nigga in a in a whip.
• 12:54
  Speaker 6: I think he couldn't even he wasn't even supposed to
• 12:56
  Speaker 6: be driving, you know what I'm saying. You know what
• 12:59
  Speaker 6: I'm saying. So ah, the whole team is hustlers, and
• 13:03
  Speaker 6: I think we all took you know, advice and inspiration
• 13:09
  Speaker 6: you know from Hustle and UH and vice versus. He
• 13:12
  Speaker 6: came and his team was strong and and so you know,
• 13:16
  Speaker 6: anything that we can do to help always. You know,
• 13:19
  Speaker 6: they got their own clothing brands, they got they own
• 13:21
  Speaker 6: you know, studios, they own movements, websites and and shit booming.
• 13:27
  Speaker 6: And you know, once we get this open, you know,
• 13:31
  Speaker 6: my my my goal is obviously collabs or anything we
• 13:35
  Speaker 6: can do to help you know, the the individual brands. Uh,
• 13:38
  Speaker 6: we're here to do you know as Hustle always do,
• 13:40
  Speaker 6: they always would do. You know, we gonna continue.
• 13:43
  Speaker 3: So what's the what's the corporate structure here? Cause I
• 13:45
  Speaker 3: know a lot of people who don't see what goes
• 13:47
  Speaker 3: on behind the scenes. But we met JP and I'm
• 13:49
  Speaker 3: sure there's other people that's involved. Yeah, you wanna talk
• 13:52
  Speaker 3: about that, like the different people in the their responsibilities.
• 13:55
  Speaker 6: Yeah, yeah, a hundred percent to the As far as
• 13:57
  Speaker 6: the marathon team, the who the whole all money in
• 14:03
  Speaker 6: team and the whole team is it is, it is
• 14:05
  Speaker 6: highly involved and they tap in. But as far as
• 14:07
  Speaker 6: like the every day marathon team, that's JP, that's Adam
• 14:13
  Speaker 6: myself and you know, as far as like designing the
• 14:21
  Speaker 6: seven days a week, trying to figure out sourcing, online financing,
• 14:28
  Speaker 6: just that's the team that's just every day putting in
• 14:30
  Speaker 6: everything for this for for this brand. As far as
• 14:34
  Speaker 6: like tryna get it open and get it to the
• 14:36
  Speaker 6: next level. So you know, since day one, you know,
• 14:41
  Speaker 6: uh when when when a and you know facts is
• 14:44
  Speaker 6: no longer here, but his family is a I I
• 14:47
  Speaker 6: I is a part owner in the Marathon clothing and
• 14:49
  Speaker 6: the Marathon as as a brand with us. So every
• 14:53
  Speaker 6: step of the way, you know, we we we gotta
• 14:55
  Speaker 6: make sure that they come in with us. And you
• 14:57
  Speaker 6: know when we open this store, they kids and they
• 14:59
  Speaker 6: family know too it this is this is y'all, this
• 15:01
  Speaker 6: is this is part owned by y'all. Two and uh,
• 15:03
  Speaker 6: this is something that your father, you know, sh struggle
• 15:07
  Speaker 6: for and sacrifice for. So not to belong with it.
• 15:11
  Speaker 6: But when you talk about the the the the the
• 15:15
  Speaker 6: the Marathon team. As far as the ownership, there's nip Fats, JP,
• 15:22
  Speaker 6: Adam and myself.
• 15:24
  Speaker 3: Mm W talk about the marathon. There's different branches, right,
• 15:28
  Speaker 3: the marathon o G. The the m the cannabis side, yeah,
• 15:31
  Speaker 3: the clothing side. What what encompasses the whole situation?
• 15:36
  Speaker 6: I think the the brand that you know, Hustle created
• 15:40
  Speaker 6: the brand. Think I talked about it before. Uh, the
• 15:46
  Speaker 6: the the Marathon mixtape was the first time when I
• 15:48
  Speaker 6: heard it, and you know, I'm fresh out hustles killing
• 15:53
  Speaker 6: 'em in the streets. Bullets ain't got no names. Uh
• 15:56
  Speaker 6: you know, we think with a volume one and two,
• 15:58
  Speaker 6: I'm first hearing it, I'm like, uh, nigga, we don't
• 16:00
  Speaker 6: everywhere we so you know, I'm I'm how I'm I'm
• 16:03
  Speaker 6: high energy. I'm like, bro, you it's it's a rap
• 16:05
  Speaker 6: when you got it. And and and we put our
• 16:07
  Speaker 6: volume three, and as nipp is working on the next project,
• 16:10
  Speaker 6: he's like, uh, this next one, i'm'a call the Marathon mm.
• 16:14
  Speaker 6: And so I'm like, what nah, nah nah?
• 16:16
  Speaker 9: What do you man?
• 16:16
  Speaker 6: We gonna run bullets? Ain't got no names to volume tens, Like,
• 16:20
  Speaker 6: don't like what you talking about?
• 16:21
  Speaker 4: We don't, right?
• 16:21
  Speaker 6: He like, nah, nah, bro, trust me And him and
• 16:25
  Speaker 6: JP had been tapping in a lot and reading books
• 16:28
  Speaker 6: on branding, and you know, JP was taking photos, black
• 16:30
  Speaker 6: and white photos, and he was really you know, creating
• 16:33
  Speaker 6: logos and so he laid the vision off, you know,
• 16:36
  Speaker 6: to us, and that created the Marathon brand. And I
• 16:39
  Speaker 6: didn't fully understand it at that point, but when the
• 16:41
  Speaker 6: project came out, seeing how wide it went, and I seen,
• 16:44
  Speaker 6: like he said, he he like, man, I don't like
• 16:46
  Speaker 6: the energy at the shows. You know, we hopping off
• 16:49
  Speaker 6: of stages, getting into fights with niggas, shootouts and every
• 16:52
  Speaker 6: like that. Ain't that that That's not the energy your
• 16:55
  Speaker 6: nigga wanna bring. I wanna bring like inspiration and so
• 16:58
  Speaker 6: I didn't fully understand it. But once the project came
• 17:01
  Speaker 6: out and I start seeing the difference, I start seeing
• 17:06
  Speaker 6: people coming with resumes, people coming in and tell 'em, bro, like, Man,
• 17:08
  Speaker 6: I'm in college. I'm staying in college cause of your message.
• 17:11
  Speaker 6: And you know, I said, that's th that's the point
• 17:14
  Speaker 6: where I said, oh, this, you know, bro, this is genius.
• 17:17
  Speaker 6: And from that came the Marathon Continues mixtape, and you know,
• 17:22
  Speaker 6: the clothing brand. Tryna figure out what to call the
• 17:25
  Speaker 6: clothing brand came Marathon Clothing and you know, like you say,
• 17:30
  Speaker 6: Marathon og and just that those are the branches that
• 17:33
  Speaker 6: came from, you know, from the Marathon brand.
• 17:36
  Speaker 4: Yeah.
• 17:36
  Speaker 8: I mean, one one of the things you know obviously
• 17:39
  Speaker 8: that y'all made known was Crenshaw, Right, So we talked
• 17:43
  Speaker 8: about the bulls having no names.
• 17:45
  Speaker 4: We talked about the Marathon mixtape, but talk about the.
• 17:47
  Speaker 5: Importance of when cr that Crenshaw mixtape and the business
• 17:50
  Speaker 5: plan behind that hit the streets and and and what
• 17:52
  Speaker 5: it was like going through at that time.
• 17:55
  Speaker 6: I think for me, I I remember when I first
• 17:58
  Speaker 6: got out Hustle and Adam was doing the MySpace, you know,
• 18:02
  Speaker 6: and I didn't know what that exactly was, but they
• 18:05
  Speaker 6: like they finna start build, start building a touring, and
• 18:10
  Speaker 6: you know, they getting uh versus and getting booked for shows.
• 18:13
  Speaker 6: And I remember Adam like, man, everybody on this MySpace
• 18:17
  Speaker 6: keep asking about this Crenshaw crew neck that nip war
• 18:20
  Speaker 6: in the Hustle in the House video, like everybody talking
• 18:23
  Speaker 6: about where can I get it? So I'm fresh, I'm
• 18:25
  Speaker 6: like fresh out, Like hold on, huh. So I'm like, alright,
• 18:27
  Speaker 6: that's what we gonna do. So me and Fats immediately
• 18:30
  Speaker 6: just went and tried to recreate the crew necks and
• 18:34
  Speaker 6: from that the Crenshaw hoodies and we started seeing the
• 18:41
  Speaker 6: the everybody was on on on the sweater. So I'm like, alright,
• 18:44
  Speaker 6: we gonna try to get the shot back. And we
• 18:47
  Speaker 6: got the shot back and moving forward, you know, Hustle
• 18:50
  Speaker 6: obviously anytime we would do anything, he taking it and
• 18:53
  Speaker 6: putting it on, putting it on every video, putting it on,
• 18:56
  Speaker 6: and just making that shit go out of here like
• 18:59
  Speaker 6: gold record. Everybody wanted 'em and we started seeing but
• 19:02
  Speaker 6: we were like, you know, how do we take it
• 19:05
  Speaker 6: to the next level? And I think when the crunch
• 19:08
  Speaker 6: All mixtape came out to me from looking back at it.
• 19:12
  Speaker 6: That was the next level cause it was a different font.
• 19:15
  Speaker 6: It was the old school boys in the hood fund
• 19:20
  Speaker 6: you know. Him and JP did the photo and JP
• 19:23
  Speaker 6: created it. I U or pulled it. I think JP?
• 19:25
  Speaker 6: You you you sent it? You sent it to us
• 19:29
  Speaker 6: or you?
• 19:30
  Speaker 11: I said, why don't we why haven't we flipped this yet?
• 19:32
  Speaker 3: Yeah?
• 19:33
  Speaker 12: Yeah, May made perfect saying something like this happened in
• 19:36
  Speaker 12: your neighborhood.
• 19:37
  Speaker 3: Yep.
• 19:37
  Speaker 12: I'm like, and it's another variation of the logo and
• 19:40
  Speaker 12: the hustle is the one that took ownership. And it's like,
• 19:43
  Speaker 12: this is what the mixtape's gonna be called. And i'm'a
• 19:44
  Speaker 12: word on the on the cover and this is gonna
• 19:47
  Speaker 12: be the the design that's attached to this project. Oh yeah,
• 19:53
  Speaker 12: I didn't.
• 19:54
  Speaker 11: You know, it's so many thing I could.
• 19:56
  Speaker 12: Speak about, but you know Sam s speak, you know,
• 19:58
  Speaker 12: hits it right on the head.
• 20:00
  Speaker 3: So we were talking talking about Brandon before you when
• 20:02
  Speaker 3: you guys in the office. We was talking and everything
• 20:05
  Speaker 3: is just so iconic with the flag. The color scheme
• 20:11
  Speaker 3: is it's like Nike, like there's certain brands. When you
• 20:14
  Speaker 3: see it, it's like you just want to buy it
• 20:17
  Speaker 3: just to wear it. Like, you know what I mean,
• 20:18
  Speaker 3: because it means something. How is that point in putting
• 20:21
  Speaker 3: that play together? Like whose idea was it to have
• 20:23
  Speaker 3: the flag and have the red and white and have
• 20:26
  Speaker 3: it looked the way that it looked, because it's actually
• 20:30
  Speaker 3: very very iconic feel to it.
• 20:33
  Speaker 12: That's the offspring of Hustle and I having conversations about
• 20:36
  Speaker 12: rebranding and turning the you know, his brand and everything
• 20:40
  Speaker 12: he represents on his head, you know. Now the bull
• 20:44
  Speaker 12: thing got on the name series is you know, like
• 20:46
  Speaker 12: Sam said, was a classic. It's undisputable, and it was
• 20:50
  Speaker 12: important to lay that foundation so people know like where
• 20:53
  Speaker 12: he's coming from and the realities of where he's coming from.
• 20:56
  Speaker 12: He's never wanted to glamorize it, of course, but just
• 20:58
  Speaker 12: to express it, you know, and it's raw format and
• 21:03
  Speaker 12: give people an update that what's happening in the streets
• 21:05
  Speaker 12: of la because there had been so many other versions
• 21:07
  Speaker 12: prior to it that were to nostalgic and felt like
• 21:10
  Speaker 12: something that was borrowed from the past, and so we're
• 21:13
  Speaker 12: coming with the marathon brand. He wanted everything to be
• 21:16
  Speaker 12: brand new, So I'm coming and coming up with the
• 21:18
  Speaker 12: box logo, a marathon box logo. The flag you alluded to,
• 21:23
  Speaker 12: we took. We borrowed from Life Magazine. That's where the
• 21:27
  Speaker 12: reference is from.
• 21:28
  Speaker 8: I was looking at him like, because I know the
• 21:29
  Speaker 8: impact that the supreme thing had on it having a Breakdore,
• 21:32
  Speaker 8: I was like the box.
• 21:33
  Speaker 12: They did it too, people on Mayfield, and they caught
• 21:36
  Speaker 12: they actually referenced from someone else, right, Ours was from
• 21:40
  Speaker 12: Life Magazine. Because the imagery that we created for the
• 21:43
  Speaker 12: campaign was in black and white on film when all
• 21:46
  Speaker 12: of our counterparts and everybody was going digital because it
• 21:48
  Speaker 12: was more cost effective and it had to you know,
• 21:50
  Speaker 12: you can upload it a lot quicker. We went the
• 21:53
  Speaker 12: complete opposite way against the grain, and we went with
• 21:56
  Speaker 12: blackmore film. And so one of the publications that always
• 22:00
  Speaker 12: that I brought to the table was Life Magazine, and
• 22:02
  Speaker 12: so that's where we balled the concept for that. And
• 22:07
  Speaker 12: then with the flag, that was you know, every movement
• 22:09
  Speaker 12: has its flag, so we had to have ours.
• 22:11
  Speaker 11: And so again Hustle.
• 22:13
  Speaker 12: Hustle always came up with these like really concise and
• 22:16
  Speaker 12: specific ideas and then he just handed it off to
• 22:18
  Speaker 12: me for execution, and it always worked out.
• 22:21
  Speaker 3: Even the color of red, it just popped, like got
• 22:24
  Speaker 3: talked about that.
• 22:25
  Speaker 12: Yeah, I would say so, I mean we could have
• 22:28
  Speaker 12: of course, you know, instinctly people probably felt hustle about
• 22:31
  Speaker 12: would want to go with blue.
• 22:33
  Speaker 11: But just read and white just pops out.
• 22:35
  Speaker 3: I read a book. But it's like a most fast
• 22:38
  Speaker 3: food restaurants, it's red and yellow. Something about red. It's
• 22:43
  Speaker 3: an appealing color, like get your appetite, gets your appetite all.
• 22:47
  Speaker 5: You Wedonald's, Windy's, almost everything.
• 22:50
  Speaker 3: If you notice every fast food company uses red.
• 22:53
  Speaker 12: It some capacity also represents passion, you know, like your
• 22:56
  Speaker 12: heart usually, So there's different colors that that people identify
• 23:01
  Speaker 12: with different emotions and right, definitely, you know makes sense
• 23:03
  Speaker 12: far Maybe.
• 23:04
  Speaker 8: I'm glad you stepped in because I want to talk
• 23:06
  Speaker 8: about logistics forts that.
• 23:07
  Speaker 3: Sure.
• 23:08
  Speaker 8: Obviously Marathon brand has blown up, right Obviously after the
• 23:15
  Speaker 8: untimely passing of NIP, there was an influx of orders, right.
• 23:19
  Speaker 4: And what was that process?
• 23:20
  Speaker 8: Like even now where it's like we have a lot
• 23:23
  Speaker 8: of inventory to get out, how do we balance it
• 23:25
  Speaker 8: by order? Like what's the balance when when you when
• 23:27
  Speaker 8: you're taking inventory in trying to get it out as
• 23:29
  Speaker 8: fast as possible with the influx of people trying to
• 23:33
  Speaker 8: get the product.
• 23:34
  Speaker 11: And we were forced to scale.
• 23:35
  Speaker 12: I mean we all we naturally wanted to grow and
• 23:38
  Speaker 12: exponentially little by little by little, but you know, there was,
• 23:42
  Speaker 12: like you said, an outpour of orders and influx that
• 23:45
  Speaker 12: you know, it was hard with our existing system that
• 23:48
  Speaker 12: was completely in house to shift from you know this
• 23:51
  Speaker 12: the store on Clenchew Slosson out to you know, any
• 23:54
  Speaker 12: corner of the world that was ordering. So we just
• 23:56
  Speaker 12: had to We just had to partner with the right
• 23:58
  Speaker 12: fulfillment team.
• 24:01
  Speaker 11: Level up on our production.
• 24:03
  Speaker 12: That that was really pretty much it, you know, just
• 24:05
  Speaker 12: making sure that we have we had the proper system
• 24:08
  Speaker 12: in place, you know, to meet it the mass.
• 24:09
  Speaker 4: Yeah, I mean it's one of those things.
• 24:10
  Speaker 8: A lot of times people they'll get an influx business,
• 24:13
  Speaker 8: but they're not ready to scale, right, and so you
• 24:15
  Speaker 8: have to be prepared to have a system you found
• 24:17
  Speaker 8: a fulfillment So these are these are things, Yeah, I.
• 24:19
  Speaker 12: Think we had we had them kind of in our
• 24:21
  Speaker 12: corner already. A couple of people stepped up and I think,
• 24:24
  Speaker 12: you know, one of one of the things that the
• 24:27
  Speaker 12: team is very adaptable, you know, so whatever the circumstance
• 24:30
  Speaker 12: may be, we fit. We were resourced when we figured
• 24:33
  Speaker 12: things out and let me speak.
• 24:36
  Speaker 6: Rock Nation tapped us in with Live Nation MM at
• 24:39
  Speaker 6: that point, and you know, to what you're saying, it was,
• 24:43
  Speaker 6: there's no way we could have fulfilled those amount of
• 24:46
  Speaker 6: orders or even sourced the product, created the product. It
• 24:53
  Speaker 6: was so many, you know what I'm saying. We the
• 24:55
  Speaker 6: back end of our website. We used to leave it
• 24:58
  Speaker 6: like thousands of units. We'll get twenty or a hundred,
• 25:01
  Speaker 6: we'll go make 'em real quick week turn around when
• 25:04
  Speaker 6: you have hundreds and hundreds of thousands of orders, yeah,
• 25:07
  Speaker 6: it's no way. But they tapped us in with Live Nation.
• 25:09
  Speaker 6: They came in, you know, no contract, nothing, no nothing, free,
• 25:15
  Speaker 6: took everything that we had, went in, helped us source
• 25:18
  Speaker 6: everything and fulfill all the orders and got us caught up.
• 25:20
  Speaker 6: You know, it took it took maybe some months of logistics,
• 25:23
  Speaker 6: but they the ones, did the heavy lifting and got
• 25:27
  Speaker 6: us to a point where, you know, everything had either
• 25:30
  Speaker 6: been f refunded or fulfilled. And then at that point
• 25:36
  Speaker 6: it was for us to keep scaling and keep figuring
• 25:38
  Speaker 6: out customer service. You know, we got a new fulfillment center. Uh,
• 25:43
  Speaker 6: I think we had with them. We th they had
• 25:45
  Speaker 6: a spot in what L like San Diego. Now we
• 25:48
  Speaker 6: got it back when Compton. Mmm, we can go there
• 25:51
  Speaker 6: every day tap in. We got the customer service and
• 25:54
  Speaker 6: just every day. It's just adding and building it out
• 25:57
  Speaker 6: and just trying to scale. But it is, it's it's
• 26:00
  Speaker 6: a full time job.
• 26:00
  Speaker 4: Yeah.
• 26:01
  Speaker 3: So like talk about the customer service, how is that?
• 26:04
  Speaker 3: I'm assuming pe most people gave you grace, But how
• 26:07
  Speaker 3: is that As far as navigating complainants and stuff like that.
• 26:11
  Speaker 3: I'm sure people you know, like, yeah.
• 26:12
  Speaker 6: As they supposed you know, w I one thing I
• 26:14
  Speaker 6: told the team, Look, this ain't gonna be easy.
• 26:16
  Speaker 9: You know.
• 26:17
  Speaker 6: We come from hustling. So you know, y at the
• 26:20
  Speaker 6: end of day, we ain't taking nobody money like you know,
• 26:22
  Speaker 6: we you gonna get your money back or you gonna
• 26:24
  Speaker 6: wait until we can fulfill it. And we ain't over
• 26:27
  Speaker 6: here with our feet up. We en this morning, fuckus
• 26:29
  Speaker 6: seven days a week. We we we we cutting even
• 26:32
  Speaker 6: or we losing money to get your shit fulfilled, you know.
• 26:35
  Speaker 6: And you know it ain't like you know, it's a hustle.
• 26:39
  Speaker 6: It's not a it's not I it's a marathon. It's
• 26:41
  Speaker 6: not it's not a sprint, you know. And as and
• 26:43
  Speaker 6: what we're trying to do is you know, we not
• 26:46
  Speaker 6: we not owned by no corporation. It's just self finance.
• 26:49
  Speaker 6: This is you know, this is built from the ground
• 26:52
  Speaker 6: break by bricks. So you know, for the most part,
• 26:55
  Speaker 6: people understand and uh, people tapping in and if you can't,
• 26:59
  Speaker 6: we we get we refunding your bread it shit, this
• 27:02
  Speaker 6: ain't no, this ain't no heist. And you know what
• 27:04
  Speaker 6: I'm saying to some real shit, it's not a heist.
• 27:07
  Speaker 6: And at the end of the day, you know, we
• 27:10
  Speaker 6: we we we we making progress. You know, little by little,
• 27:12
  Speaker 6: we got the customer service full full time. We got
• 27:15
  Speaker 6: the huge facility. You know what I'm saying, we got
• 27:18
  Speaker 6: we're upgrading all the quality of the products. We t
• 27:20
  Speaker 6: we really tapping in with more cutting and soap. We
• 27:22
  Speaker 6: got the brick and mortar that's coming. So I think,
• 27:25
  Speaker 6: you know, during the process, it's easy for people to
• 27:29
  Speaker 6: get like, you know, get crazy. You know what I'm saying,
• 27:31
  Speaker 6: We we understand, listen, just love. But I feel like
• 27:34
  Speaker 6: when we finally put it together and put the pieces together,
• 27:37
  Speaker 6: people gonna salute and gonna be like, Okay, I understand.
• 27:40
  Speaker 3: Yeah that did a collab with Puma. Is there more
• 27:44
  Speaker 3: collabs like that, cause we see that happening a lot,
• 27:46
  Speaker 3: whether it's Balinciaga and Adidas or Prada and Adidas, and
• 27:50
  Speaker 3: a lot of these brands collaborate with each other. Is
• 27:54
  Speaker 3: that something that you wanna do more?
• 27:56
  Speaker 6: Yeah, c collabse is good as far as Puma, you know,
• 28:01
  Speaker 6: with with us, it's it's it's they really close to
• 28:04
  Speaker 6: our heart because they gave Hustle a they gave Hustle
• 28:08
  Speaker 6: a deal. And actually our collab is because of Hustle.
• 28:12
  Speaker 6: Like gotta say, Hustle, Hustle. Hustle went and and and
• 28:14
  Speaker 6: figured it out for himself and always you know, within
• 28:17
  Speaker 6: that deal he taught 'em Listen, I appreciate it. But
• 28:20
  Speaker 6: within my deal, you need to write in once a year,
• 28:23
  Speaker 6: you have to do a collab with my clothing brand,
• 28:25
  Speaker 6: with my team, Marathon Clothing. And so he got that
• 28:28
  Speaker 6: inked into his first deal and so because of that,
• 28:32
  Speaker 6: you know that that was that was the reason of
• 28:34
  Speaker 6: our collab with Puma. And then you know, after everything,
• 28:39
  Speaker 6: they came back to the table and made sure the
• 28:41
  Speaker 6: kids were set up straight. Had nothing to do with
• 28:46
  Speaker 6: sales of clothes or or the the the the success
• 28:50
  Speaker 6: of the capsules just off the top every year. They
• 28:52
  Speaker 6: hitting the kids and they trust fund, they they they
• 28:55
  Speaker 6: they did it right for Hustle, and uh, they allowed
• 28:57
  Speaker 6: us to also do the collapse and do it the
• 29:00
  Speaker 6: way we wanna do it. It's not about like selling
• 29:03
  Speaker 6: a lot of units or printing up a lot of
• 29:04
  Speaker 6: T shirts and going wide and all. This is just
• 29:06
  Speaker 6: let's do it tasteful. Let's come in with the hustle away,
• 29:09
  Speaker 6: create pieces that the Hustle actually wore. Bring in Groovy
• 29:13
  Speaker 6: who designed him for us, and yeah man and yeah,
• 29:17
  Speaker 6: a hundred percent shout out to Groove Man. He came
• 29:20
  Speaker 6: in same thing, just passionate. And that collab is' is
• 29:25
  Speaker 6: 's special. Not to belong with it, but that collab
• 29:27
  Speaker 6: will Puma, it's special to us. Yeah.
• 29:29
  Speaker 4: So I in terms of collapse, h how about products?
• 29:32
  Speaker 10: Right?
• 29:32
  Speaker 5: Are there new products that that we see that are
• 29:35
  Speaker 5: coming from the Marathon brand. I know we just dropped
• 29:37
  Speaker 5: the new the new uh the lion logo, right, so
• 29:40
  Speaker 5: I got that in us too, that that's actually in
• 29:42
  Speaker 5: my in my c it's already in my card I
• 29:44
  Speaker 5: it's on the way to my house. I'm sure sortinly,
• 29:46
  Speaker 5: but are there more products that you guys envisioned in
• 29:49
  Speaker 5: the future.
• 29:49
  Speaker 6: Yeah, a hundred percent. I think JP, you know, JP
• 29:53
  Speaker 6: be keeping a sharp with the products.
• 29:54
  Speaker 9: Man.
• 29:54
  Speaker 6: We just did the money machine, the custom that was
• 29:57
  Speaker 6: that was one of the NIP ideas and so you know,
• 30:00
  Speaker 6: always happy for us to bring it, bring it to life.
• 30:02
  Speaker 6: Now one of them fake money machines that just count
• 30:04
  Speaker 6: the bills, actual machine that counts the currency and branded
• 30:09
  Speaker 6: with all money in on it. But yeah, I'll pass
• 30:14
  Speaker 6: it to JP. He got a lot of a lot
• 30:16
  Speaker 6: of plans and a lot of ideas for the future.
• 30:18
  Speaker 3: Yeah.
• 30:18
  Speaker 12: I mean as far as it comes to apparel and products,
• 30:21
  Speaker 12: I mean just continue wanting to push the envelope and
• 30:25
  Speaker 12: come with with stuff that, you know, that people want
• 30:29
  Speaker 12: to use on a daily basis in terms of clothing,
• 30:31
  Speaker 12: something that's visually appealing, that's comfortable, that's fashionable. I mean,
• 30:37
  Speaker 12: we we got we got a pretty solid team, always
• 30:40
  Speaker 12: looking to bring in new designers, you know that bring
• 30:43
  Speaker 12: fresh perspectives to fashion and to design. But really a
• 30:47
  Speaker 12: lot of it is inspired by, you know, by Hustle.
• 30:49
  Speaker 12: He laid the blueprint for so many different things. We
• 30:52
  Speaker 12: don't try to deviate too far away from that and
• 30:55
  Speaker 12: go out of our our well, I don't want to
• 30:57
  Speaker 12: say comfort zone, but just do things that are true,
• 31:00
  Speaker 12: true to to the marathon brand. You know, we don't
• 31:02
  Speaker 12: try to swerve it into other people's lanes because they
• 31:05
  Speaker 12: may be may be more commercially.
• 31:07
  Speaker 11: Viable or might you might be more lucrative. We just
• 31:10
  Speaker 11: do things that we feel.
• 31:11
  Speaker 12: You know, we all as a collective feel comfortable and
• 31:14
  Speaker 12: we feel excited about and you know, we we we
• 31:17
  Speaker 12: we take one step at a time.
• 31:18
  Speaker 3: When when is the the grand opening, the expected expected
• 31:22
  Speaker 3: grant opening?
• 31:24
  Speaker 6: Uh Man, honestly, we still working. I think we we close.
• 31:28
  Speaker 6: We don't have a exact date, but definitely gotta be
• 31:31
  Speaker 6: uh this year. You know, we we we we we pushing.
• 31:34
  Speaker 6: We got a lot of ideas and uh things that
• 31:39
  Speaker 6: we know we have to present before we can't open,
• 31:43
  Speaker 6: and so all of 'em are being worked on. Uh.
• 31:46
  Speaker 6: But once we w w once those get built out,
• 31:48
  Speaker 6: we still wanna come in and really you know, bring
• 31:51
  Speaker 6: interesting and do some things with the new technology that
• 31:55
  Speaker 6: he he he he has going and we wanna take
• 31:58
  Speaker 6: a step back and make sure that when you do
• 32:01
  Speaker 6: come and it is open, it's y it's an experience.
• 32:03
  Speaker 6: So there's no, it's no rush. We just wanna make
• 32:06
  Speaker 6: sure we nail it, get it right.
• 32:07
  Speaker 3: Yeah, I just that's our guy.
• 32:09
  Speaker 11: Yeah.
• 32:09
  Speaker 3: Uh Actually, I'm glad you said that because I know
• 32:12
  Speaker 3: that Nip had the vision of making it a smart store.
• 32:15
  Speaker 3: It's technology still a major part. And is you planning
• 32:18
  Speaker 3: on doing that, making this as a smart store.
• 32:20
  Speaker 6: Yeah, a hundred percent, hundred percent. It's like exactly what
• 32:23
  Speaker 6: you're saying. When we finish the build out, we gotta
• 32:25
  Speaker 6: bring him in and and and let him you know,
• 32:27
  Speaker 6: yea too. And it's and it's no, it's no rush.
• 32:30
  Speaker 3: You know what I'm saying.
• 32:31
  Speaker 6: It ain't no rush, Just get it right and then
• 32:34
  Speaker 6: you know, we'll feel comfortable with you know, opening up.
• 32:38
  Speaker 4: Yeah.
• 32:38
  Speaker 5: So whenever that happens, there's there's a guarantee that that
• 32:41
  Speaker 5: we will be here to support that that you know,
• 32:43
  Speaker 5: from New York and from obviously when we any time
• 32:45
  Speaker 5: we're in La tapping in man it it it's a
• 32:47
  Speaker 5: it's a true hon a true honor to be here
• 32:49
  Speaker 5: in your presence and for you to share your space, man,
• 32:51
  Speaker 5: and your time and the family with us.
• 32:52
  Speaker 3: Man it, this has been incredible.
• 32:54
  Speaker 6: Now, I appreciate y'all pulling up.
• 32:55
  Speaker 9: Well, it's too easy.
• 32:56
  Speaker 3: I appreciate you brother, thank you many. Just get a
• 32:59
  Speaker 3: couple of minutes in there. Ye sure. Alright, So this
• 33:15
  Speaker 3: is a sneak peek. One room. Yeah, tell us, tell
• 33:17
  Speaker 3: us where we at right now, what's the valve?
• 33:19
  Speaker 9: Uh?
• 33:19
  Speaker 6: This is the rooftop. This is like kind of like
• 33:22
  Speaker 6: private shopping. So while we still getting downstairs renovated, taking
• 33:27
  Speaker 6: our time with it, we gonna probably within another couple
• 33:31
  Speaker 6: of weeks open this up like uh, private shopping, so
• 33:34
  Speaker 6: you can book in time slots. All the new stuff
• 33:37
  Speaker 6: that we designed and new cutting, so some of the
• 33:39
  Speaker 6: old classics you can get 'em from here, just to
• 33:44
  Speaker 6: you know, be able to offer some type of uh
• 33:46
  Speaker 6: uh brick and mortar location while we wait on the
• 33:50
  Speaker 6: other the the the main shop to be designed. So
• 33:53
  Speaker 6: it's some of the new stuff, the classics, the frenchawe,
• 33:56
  Speaker 6: hoodies shirts, some of the new designs.
• 34:00
  Speaker 3: Yeah cool. And this is the short set, the the set,
• 34:04
  Speaker 3: the hoodie set. Yeah, this is new.
• 34:06
  Speaker 4: Yeah, that's yeah. I'm about to say I haven't seen this
• 34:08
  Speaker 4: on the side yet.
• 34:10
  Speaker 5: This is one of those things, so I s I
• 34:12
  Speaker 5: see the paper planes up there.
• 34:13
  Speaker 4: You spoke about rock Nation man that that relationship. Talk
• 34:16
  Speaker 4: about how.
• 34:16
  Speaker 8: Solid that's been, how important it's been to to the
• 34:19
  Speaker 8: the development of the marathon.
• 34:20
  Speaker 6: Yeah, I think just solid people. NIP had a real
• 34:24
  Speaker 6: close relationship with uh Emory m and you know he
• 34:28
  Speaker 6: he he brought the situation for uh NIP to be
• 34:34
  Speaker 6: signed with rock Nation, brought the Puma deal together, and
• 34:37
  Speaker 6: aside from that, just had a real solid relationship. Like
• 34:41
  Speaker 6: I met Emory through you know, NIP introducing me to him.
• 34:44
  Speaker 6: And so I think they aside from business, they just
• 34:48
  Speaker 6: been there to kind of make sure everything is done correctly,
• 34:52
  Speaker 6: help out at any time we need uh they a
• 34:55
  Speaker 6: phone call away, and it also advise, you know, and
• 34:57
  Speaker 6: and and so been a blessing man any I in
• 35:00
  Speaker 6: any opportunity, especially with you know, clothing or anything that
• 35:03
  Speaker 6: they have, they always pass it to us and just
• 35:06
  Speaker 6: extend the olive treat man. So they definitely been a
• 35:09
  Speaker 6: hundred percent man and we appreciative.
• 35:11
  Speaker 3: So is this is this part gonna be once the
• 35:15
  Speaker 3: store fully opens? Is this gonna be like a VIP
• 35:17
  Speaker 3: shopping experience. Yeah, yeah, that's what we think. And this
• 35:19
  Speaker 3: would be once it's open.
• 35:20
  Speaker 6: It's like you know, somebody d kind of don't wanna
• 35:22
  Speaker 6: be se be down there or wanna kind of like
• 35:24
  Speaker 6: get in in and out. Yeah, come up here and
• 35:29
  Speaker 6: you know do they thing and some of the new
• 35:30
  Speaker 6: stuff people coming out of town. You wanna get something
• 35:33
  Speaker 6: that ain't out yet, come up to the top and
• 35:35
  Speaker 6: get it. You know when y'all put up man, y'all, y'all.
• 35:37
  Speaker 3: Gotta get go.
• 35:38
  Speaker 6: We got.
• 35:40
  Speaker 4: That's crazy.
• 35:41
  Speaker 8: I just this that uh series just the the released
• 35:44
  Speaker 8: uh like two weeks ago.
• 35:45
  Speaker 4: The Flowers. Yeah yeah, yeah yeah, man.
• 35:47
  Speaker 3: Just so talk about this. We gotta talk about this
• 35:50
  Speaker 3: before you how what does this mean to you? Six million?
• 35:52
  Speaker 3: So it got all of the his body, his discography,
• 35:57
  Speaker 3: you know you saw it from the beginning stages. So
• 36:00
  Speaker 3: you know, how does that feel to actually have this
• 36:02
  Speaker 3: this these plaques, platinum goal on the music?
• 36:05
  Speaker 6: So M it's good because Hustle, you know, deserved it.
• 36:09
  Speaker 9: Man.
• 36:09
  Speaker 6: I just wish you know he I I it would
• 36:11
  Speaker 6: have been while he was here. But f for me,
• 36:13
  Speaker 6: the most important thing is you know, his daughter and
• 36:15
  Speaker 6: his son too being able to see this and understand
• 36:18
  Speaker 6: and for us just you know, it's I it's it's it.
• 36:23
  Speaker 6: It's it's a good feeling to for Bro to have
• 36:25
  Speaker 6: his plaques.
• 36:26
  Speaker 3: You know, Copy to me like the point guard, copy supreme,
• 36:29
  Speaker 3: the point person. You know what I'm saying. When I
• 36:31
  Speaker 3: think of all money in he seemed like the point
• 36:33
  Speaker 3: guard of this situation.
• 36:34
  Speaker 5: You know, when we try to get this thing done.
• 36:36
  Speaker 5: The first person that said, you know, shout out to
• 36:38
  Speaker 5: Dave girls was like you you gotta.
• 36:39
  Speaker 3: Touch the copy off the bread and talking about you know,
• 36:41
  Speaker 3: A and B what it stood for, what the plans were, like,
• 36:45
  Speaker 3: you know, very organized with his thought process, so you
• 36:47
  Speaker 3: know that that comes from a a high level of maturity.
• 36:50
  Speaker 5: The fact that you know, we were able to have
• 36:53
  Speaker 5: access to him, that was incredible.
• 36:55
  Speaker 9: But his leadership is what's incredible to me.
• 36:58
  Speaker 5: Like if if Nip is the is the the general,
• 37:00
  Speaker 5: then I feel like Copy was a lieutenant.
• 37:02
  Speaker 9: So I want to applaud y'all two for doing what
• 37:04
  Speaker 9: you're doing. It mean a lot to me, It mean
• 37:07
  Speaker 9: a lot to the youth, to the kids, everybody that's watching,
• 37:11
  Speaker 9: and I just want to salute y'all. How y'all y'all
• 37:12
  Speaker 9: keep going, Man.
• 37:14
  Speaker 5: I appreciate that bliss no Gucci problems heat money with
• 37:20
  Speaker 5: Thomas Leavesona.
• 37:25
  Speaker 4: You don't want these.
• 37:26
  Speaker 9: Problems do my thing in the kitchen. See that's a
• 37:29
  Speaker 9: priatex vision.
• 37:30
  Speaker 3: To where did all money business come from?
• 37:33
  Speaker 9: So all money businesses is just an extension from all
• 37:36
  Speaker 9: money in like like how you got cash money and
• 37:40
  Speaker 9: then y mcmb. So the plan for A and B
• 37:43
  Speaker 9: was to take A and B and take all the
• 37:48
  Speaker 9: kids in the neighborhood and do some creativity whatever whatever
• 37:52
  Speaker 9: it is you want to do. If you do music,
• 37:55
  Speaker 9: we want to help you push that. If you do art,
• 37:58
  Speaker 9: we want to help you push that. You make clothes
• 37:59
  Speaker 9: when it help you push that. So that's that's basically
• 38:02
  Speaker 9: what AMB was.
• 38:04
  Speaker 5: So A am B is Is it your brainchild? Or
• 38:07
  Speaker 5: who who's involved.
• 38:07
  Speaker 9: In A and B? It's it's it's it's me copy supreme.
• 38:12
  Speaker 9: This is this is my brand, my business, you know.
• 38:14
  Speaker 9: And you know I'm a member of All Money in
• 38:16
  Speaker 9: of course nep right here. You know anything I'm into,
• 38:21
  Speaker 9: you know, the team is behind me. But this is
• 38:23
  Speaker 9: solely just me.
• 38:25
  Speaker 5: Yeah, we we We saw we got a a person
• 38:28
  Speaker 5: out front that greeted us, Man, I see mom's outside.
• 38:30
  Speaker 5: Oh yeah, I'm love at the BEA's bumping outside.
• 38:36
  Speaker 4: So I I the last time.
• 38:38
  Speaker 9: We came you went here.
• 38:39
  Speaker 4: I think the so was closed.
• 38:40
  Speaker 5: It was kind of late in the evening, but I
• 38:41
  Speaker 5: don't know if you had the spot next door.
• 38:43
  Speaker 9: No, we didn't, So let's let's talk about that.
• 38:45
  Speaker 5: Well you got this spot, and he said, let's expand
• 38:47
  Speaker 5: because now that's not even COVID.
• 38:48
  Speaker 9: That's that's more in the food space. Yes, it's more
• 38:50
  Speaker 9: in the food space. So I just thought about, uh,
• 38:54
  Speaker 9: the different things that we needed around here in the neighborhood,
• 38:57
  Speaker 9: and uh what was gonna work. And I said, you
• 39:01
  Speaker 9: know what, we need to, uh build a a restaurant
• 39:03
  Speaker 9: for our people to where we can you know, and
• 39:06
  Speaker 9: then we'll have vegan food, uh juices like m you know,
• 39:11
  Speaker 9: a different type of way to treat our folks. And
• 39:12
  Speaker 9: you can come here and you can eat good hospitality.
• 39:15
  Speaker 9: You gonna have that new American soul. You we you know,
• 39:17
  Speaker 9: we got Mama cooking so so so so so you know,
• 39:20
  Speaker 9: the food gonna be fire. So y you know, we
• 39:23
  Speaker 9: we'll we we gonna open up uh boulevard Bobs and
• 39:26
  Speaker 9: be and more and probably like the next two months,
• 39:30
  Speaker 9: y'all can come down and y'all can sit and eat
• 39:32
  Speaker 9: with us.
• 39:32
  Speaker 3: That's that's unpressib So where where did all money? And like,
• 39:36
  Speaker 3: who's whose idea was it to come up with all
• 39:38
  Speaker 3: money in? Cause it's all money and no money out.
• 39:41
  Speaker 3: That's all money. That's the full, that's the full slogan.
• 39:43
  Speaker 9: What yes that that is? So you know originally we
• 39:45
  Speaker 9: the we the slossing boys, cause we coming from Muffle
• 39:48
  Speaker 9: Crenshaw and Sloughsing and you know Nip just you brainstoring
• 39:52
  Speaker 9: that wanted to do something different, and you know his
• 39:54
  Speaker 9: model was like what's that like to be a owner,
• 39:58
  Speaker 9: to have some ownership and whatever that we was doing.
• 40:01
  Speaker 9: So it he came up with that slogan all money in,
• 40:03
  Speaker 9: no money out, and it worked. And everybody from the
• 40:06
  Speaker 9: team as far as me, Uh, Couzy Capone, bh J Stone,
• 40:12
  Speaker 9: them see Black Sam, Adam, JP, all of those entities,
• 40:16
  Speaker 9: everybody is hustlers and they own right. We got a
• 40:19
  Speaker 9: different type of team, you know. So everybody you know,
• 40:22
  Speaker 9: like how you see copy like you got nim uh
• 40:26
  Speaker 9: about two miles down with the clothing store, the restaurant
• 40:29
  Speaker 9: at the barber shop. You got copy down here with
• 40:31
  Speaker 9: the clothing store, the restaurant and so on. You know,
• 40:34
  Speaker 9: so the the model was just different you know, and
• 40:37
  Speaker 9: everything we do is for the kids to actually see,
• 40:42
  Speaker 9: take it in and learn from it, cause we all
• 40:43
  Speaker 9: really come from like a real humble beginning.
• 40:46
  Speaker 5: Yeah, I'm looking at Monopoly and the way you just
• 40:48
  Speaker 5: said it, it felt like y'all treated it like the
• 40:50
  Speaker 5: monopoly board. You got that block, i'm'a take this corner.
• 40:53
  Speaker 5: You got red, I got green. And then we see this,
• 40:56
  Speaker 5: this this billion dollar project that bro to see me
• 40:58
  Speaker 5: the training to talk about the importance of having it
• 41:00
  Speaker 5: in this location with this new children.
• 41:02
  Speaker 9: So the train line is actually differ so different for
• 41:06
  Speaker 9: uh Crenshaw, for for for my whole city. Uh. The
• 41:11
  Speaker 9: train line runs all the way from I think Lancaster
• 41:15
  Speaker 9: all the way to the airport. So you it's pretty cool.
• 41:18
  Speaker 9: It's gonna bring in a lot of business. Uh. And
• 41:21
  Speaker 9: as you see outside the store, we have new development.
• 41:24
  Speaker 9: So right now Crenshaw, they're building high rise apartment buildings
• 41:28
  Speaker 9: and you got guys like me that's smack dead in
• 41:30
  Speaker 9: the middle of 'em. So w which is cool cause
• 41:33
  Speaker 9: I'll be able to You can come here and you
• 41:34
  Speaker 9: can get your clothes, you can come here, you can
• 41:35
  Speaker 9: get your food, and we right here. But uh, destination
• 41:39
  Speaker 9: Crenshaw is something that Nip started and you got guys
• 41:42
  Speaker 9: like Marquise the mayor uh pick up on it, and
• 41:46
  Speaker 9: everybody got together and and and this is what you see.
• 41:49
  Speaker 9: You gonna see murals up and down Crenshaw of the
• 41:52
  Speaker 9: Crenshaw destination. You gonna see Nip. You know, it's just
• 41:55
  Speaker 9: it's us. It's the new city. It's the new La.
• 41:57
  Speaker 3: To how talk about that? Cause, like, coming from New York,
• 42:00
  Speaker 3: when we saw La when we was growing up, it
• 42:04
  Speaker 3: was Boys in the Hood, right, and all of those
• 42:07
  Speaker 3: type of movies, right, and then the music of course
• 42:09
  Speaker 3: Snoop and all of that. So we had an image
• 42:12
  Speaker 3: of what LA was. But I have a feeling that
• 42:16
  Speaker 3: it's different now than that image that we had in
• 42:19
  Speaker 3: the nineties. So growing up in La, how has the neighborhood,
• 42:22
  Speaker 3: how has the city changed from the nineties to where
• 42:25
  Speaker 3: we are now twenty twenty three.
• 42:26
  Speaker 9: Well, it changed. The fashion is totally different, you know,
• 42:30
  Speaker 9: you know, the kids, the kids dressing a little different.
• 42:33
  Speaker 9: It's it's it's no khakis and Jerry curls. Like the
• 42:36
  Speaker 9: movie music. You know that it was like that once
• 42:39
  Speaker 9: upon a time, you know, but now the kids they
• 42:41
  Speaker 9: you know, it's it's the youth, and we gotta take
• 42:44
  Speaker 9: you to them. Like the new youth. I take a
• 42:45
  Speaker 9: pair of khaki pants, hem them up and put like
• 42:50
  Speaker 9: my guy desk, though they gonna put an awful lot
• 42:52
  Speaker 9: of compsworp on they pants or dress they pants up
• 42:55
  Speaker 9: a different type of way. But you know, we gotta,
• 42:57
  Speaker 9: you know, everybody need to adapt to the new things,
• 42:59
  Speaker 9: just because that's what it is. When you got the
• 43:02
  Speaker 9: younger kids, you gotta let them shine. Mm you know
• 43:04
  Speaker 9: what I'm saying, cause I remember being a ah a,
• 43:07
  Speaker 9: a young guy amongst the older older guys, and they
• 43:10
  Speaker 9: didn't understand when we had our parents taper. You know
• 43:13
  Speaker 9: what I'm saying, Cause I w cause I came into
• 43:16
  Speaker 9: the Khaki said, well we was taking our kagis and
• 43:18
  Speaker 9: go and take 'em to the swap meet and get
• 43:19
  Speaker 9: 'em taper and kind of whar I'm like, like a
• 43:22
  Speaker 9: little different, you know. But yeah, times changed, you know
• 43:25
  Speaker 9: what I'm saying. So you know, we just evolved with
• 43:27
  Speaker 9: the times, you know what I mean.
• 43:28
  Speaker 4: So the the marathon continues obviously through young through us.
• 43:31
  Speaker 8: We you know, we had that conversation earlier, were talking
• 43:34
  Speaker 8: about that time in between the tragedy to get you
• 43:37
  Speaker 8: on your feet and say, nah, there's a dream I
• 43:39
  Speaker 8: have for myself to to expend it t W the vision.
• 43:43
  Speaker 4: What was that process like during that time for you?
• 43:45
  Speaker 9: That was a big process. It was a hard process,
• 43:47
  Speaker 9: a long process. And you know the world felt that. Yeah,
• 43:51
  Speaker 9: you know, even though this was my brother and my
• 43:54
  Speaker 9: my twin and I had my own feelings about it,
• 43:57
  Speaker 9: I had to like take my feelings almost out of
• 44:00
  Speaker 9: it and take a step back and look at what
• 44:02
  Speaker 9: the world went through, and and and and it was
• 44:05
  Speaker 9: crazy because I still would be having conversations with him
• 44:08
  Speaker 9: as he going like y cause I just know him.
• 44:11
  Speaker 9: He'll he'll be like, yeah, ain't nobody did it like
• 44:13
  Speaker 9: this Trump? That's that's how never. So he'll he'll be
• 44:16
  Speaker 9: like on neighborhood, look how many people on Crunch on
• 44:18
  Speaker 9: Slaughster liqu what I did? You know what I'm saying,
• 44:21
  Speaker 9: he'd he'd have been proud for these moments right here.
• 44:25
  Speaker 9: You know. So it did it mean a lot.
• 44:27
  Speaker 3: So talk about the other brands, cause everybody has their
• 44:30
  Speaker 3: own brand and all money in right right, So I
• 44:32
  Speaker 3: see play playball, that's talk man, talk about that, like
• 44:36
  Speaker 3: talk about the different the different brands for the different
• 44:38
  Speaker 3: people that's involved.
• 44:39
  Speaker 9: So you got you got h amb of course, which
• 44:42
  Speaker 9: is me. You got uh PBC playball clothing which is
• 44:45
  Speaker 9: uh pac man, you got twenty five eight which is Jaystone,
• 44:49
  Speaker 9: You got BBH which is which is my brother China
• 44:52
  Speaker 9: right there sitting in the back, and a few other
• 44:54
  Speaker 9: brands that come through as far as my uh uh
• 44:57
  Speaker 9: uh no load uh with health. You know, just different
• 45:01
  Speaker 9: type of shit, man, But every everything is it's it's good.
• 45:05
  Speaker 4: Yeah.
• 45:06
  Speaker 8: I when out hear y'all talk, man it there's a
• 45:08
  Speaker 8: center level of loyalty, but there's a serial level of
• 45:12
  Speaker 8: ego that has been a race. What did that get
• 45:16
  Speaker 8: developed as from childhood to manhood? Is that something that
• 45:19
  Speaker 8: you know you learn right cause when y'all talk, like
• 45:21
  Speaker 8: when we talk about support, like you can feel it.
• 45:23
  Speaker 8: I'm looking at the store. Obviously it's A and B,
• 45:25
  Speaker 8: but you can see everybody's imprison inside of it. And
• 45:27
  Speaker 8: I would imagine when we go to there, it's it's
• 45:29
  Speaker 8: pretty much the.
• 45:29
  Speaker 5: Same thing that where did that level of of selflessness
• 45:32
  Speaker 5: come from?
• 45:32
  Speaker 9: Amongst y'all? The goal was just for that because you know,
• 45:37
  Speaker 9: the LA culture is kind of like uh, segregated from
• 45:42
  Speaker 9: gangs MM. So you you know, you got guys that
• 45:45
  Speaker 9: like like me that come from crunch on slosson, and
• 45:48
  Speaker 9: then you'll have guys that come from another area that
• 45:50
  Speaker 9: won't necessarily come on this side MM to purchase, to
• 45:54
  Speaker 9: buy anything. So that's why we use platforms like this
• 45:59
  Speaker 9: to let everybody know. Everybody is welcome everybody. It don't
• 46:03
  Speaker 9: matter where you're from, who you are. So we're trying
• 46:05
  Speaker 9: to bridge the gap from from from the gang violence,
• 46:09
  Speaker 9: the gang culture and and let everybody see that we
• 46:13
  Speaker 9: actually we can bridge it. Everybody can come together. That's
• 46:15
  Speaker 9: why you've seen guys like n C and y G
• 46:19
  Speaker 9: together and that and that actually works. You know, they
• 46:23
  Speaker 9: stop a lot of things, you know, and it just
• 46:25
  Speaker 9: creates a different narrative.
• 46:27
  Speaker 4: Business has no boundaries.
• 46:28
  Speaker 9: Brother Dave, how you doing there? Oh for sure, that's
• 46:39
  Speaker 9: that's a that's a good thing.
• 46:41
  Speaker 4: It's good.
• 46:42
  Speaker 9: Should have even told.
• 46:44
  Speaker 3: To switch on cars. It's good that I'm good man.
• 46:48
  Speaker 3: You got a couple of words for the camera.
• 46:54
  Speaker 9: Yeah, yeah, yeah, it's beautiful. So all art comes from fans.
• 47:02
  Speaker 9: It's fan based art, and we uh, you know, we
• 47:07
  Speaker 9: give him a plateau, We give you, a platform for
• 47:09
  Speaker 9: you for your art. So a few of these people
• 47:11
  Speaker 9: came from like fans that was deep, deeply rooted inside
• 47:15
  Speaker 9: NIP music and what he had going on and what
• 47:17
  Speaker 9: he was doing.
• 47:19
  Speaker 3: You know, Dave Groce, we got to introduce him. So
• 47:24
  Speaker 3: he's actually the person that put this together. Dave. I
• 47:27
  Speaker 3: think we met like two years ago online, right, something like.
• 47:30
  Speaker 9: That, A little bit longer.
• 47:31
  Speaker 13: So you actually pulled up, you put up at vector
• 47:34
  Speaker 13: in like twenty twenty.
• 47:35
  Speaker 3: We had a radio had a relationship at that point though.
• 47:37
  Speaker 3: But so obviously if you watched ey l you probably
• 47:41
  Speaker 3: seen them more ask civil liabilities. In fact, real estate
• 47:44
  Speaker 3: developer used to work on Wall Street, neighborhood kid that
• 47:47
  Speaker 3: moved to New York for twenty years and we debate
• 47:51
  Speaker 3: about hip hop. We had a very passionate we had
• 47:54
  Speaker 3: a very passionate debate about hip hop. But good dude.
• 48:01
  Speaker 3: So when we was putting this together, I reached out
• 48:04
  Speaker 3: to him and uh, he he was a man of
• 48:08
  Speaker 3: his word, connected us with Cob and now, yeah, so
• 48:11
  Speaker 3: wanted to thank you for that. Brother, Nah, for sure,
• 48:13
  Speaker 3: thank you guys for pulling up.
• 48:15
  Speaker 13: It's my my brother with doubt and definitely a neighborhood
• 48:19
  Speaker 13: legends had some.
• 48:21
  Speaker 3: Form of business right here for the past.
• 48:23
  Speaker 9: How long, uh two three years?
• 48:25
  Speaker 3: But before that he had the weed shot here.
• 48:26
  Speaker 9: Oh yeah, well before that, I I I actually occupied
• 48:29
  Speaker 9: this this building here and had a uh a dispensary
• 48:33
  Speaker 9: in two thousand and ten. It was like it was
• 48:35
  Speaker 9: actually like one of the first dis first dispensaries that
• 48:38
  Speaker 9: ever touched uh Crenshaw or La and it it did
• 48:43
  Speaker 9: well like like very well, I know that's you know
• 48:48
  Speaker 9: y you know so uh it you know, we was
• 48:50
  Speaker 9: the first one, so so w when we did it,
• 48:53
  Speaker 9: we didn't know what we had. We were just trying
• 48:55
  Speaker 9: to do something and one of my partners and it
• 48:57
  Speaker 9: ended up being uh if I can say probably like
• 49:01
  Speaker 9: two million in a year, Hmn't that's convince Yeah, so
• 49:04
  Speaker 9: I see why. I it like it's like it is
• 49:07
  Speaker 9: now so many people got into that, uh into that game.
• 49:10
  Speaker 3: Everybody's in the in the weed business now.
• 49:12
  Speaker 10: Yeah.
• 49:12
  Speaker 4: Every every every block there's at least one dispensary.
• 49:15
  Speaker 9: Yeah yeah, well well out here, yes, every block. You know,
• 49:19
  Speaker 9: we st we started a trend.
• 49:22
  Speaker 8: Yeah, and I and I feel like maybe this becomes
• 49:24
  Speaker 8: a new trend, right y. Yeah, So you're putting business
• 49:27
  Speaker 8: inside of the community. You didn't have to leave the community,
• 49:29
  Speaker 8: which a lot of times you don't see.
• 49:30
  Speaker 4: So that the value inside of that.
• 49:32
  Speaker 9: Yeah, so uh that has a lot to do with
• 49:35
  Speaker 9: uh just the way we came up, uh mentioning Dave
• 49:40
  Speaker 9: Victor ninety is a is a big part of that.
• 49:42
  Speaker 9: The plan was to come to your own city and
• 49:46
  Speaker 9: buy your buy your own and and uh try to
• 49:49
  Speaker 9: find other guys that's like myself or like Nip or
• 49:52
  Speaker 9: like you guys are Dave and other cities and get
• 49:55
  Speaker 9: them to also purchase property inside of they neighborhood as well.
• 50:00
  Speaker 3: So what's the plan going forward for amb for you, like,
• 50:04
  Speaker 3: what's your what's your five year what's your ten year plan?
• 50:06
  Speaker 9: So so my five year plan is to be in
• 50:08
  Speaker 9: the big office helping out every kid that we can
• 50:11
  Speaker 9: find that's interested in business and financial literacy and and
• 50:16
  Speaker 9: and owning and music of course, because you know music
• 50:19
  Speaker 9: is our first love. So you know, all the guys
• 50:22
  Speaker 9: that get jerked around with deals inside of the music
• 50:24
  Speaker 9: industry come to amb away.
• 50:31
  Speaker 3: How was it to be? Cause it's like, you know,
• 50:33
  Speaker 3: it's so crazy, you never really know that, Like how
• 50:36
  Speaker 3: one Lyric can impact something, and like when Nip, like
• 50:39
  Speaker 3: when he was like I know Jaystone and copy Supreme
• 50:42
  Speaker 3: Court relate, Like he's just saying that because you was
• 50:44
  Speaker 3: his own boy. But millions of people know your name now,
• 50:48
  Speaker 3: like you know what I'm saying because of that lyric,
• 50:49
  Speaker 3: including me. So but I used to always do like
• 50:52
  Speaker 3: even when Nas, I remember Nas, you talked about his
• 50:55
  Speaker 3: brother Jungle, and then I'm like researching, like who's Jungle?
• 50:57
  Speaker 3: Or like Jay talking about Emory and who's Emory? Like
• 51:00
  Speaker 3: that happens a lot in hip hop culture, right, Like
• 51:02
  Speaker 3: talk about the significance of of Nip as far as
• 51:06
  Speaker 3: cause he said a lot of different people's names and
• 51:08
  Speaker 3: different saw him. All of those people have become like
• 51:11
  Speaker 3: cultural icons on their own. So talk about that.
• 51:15
  Speaker 9: So first I, you know, I I it's the relationship
• 51:17
  Speaker 9: first before the music and a and the fame or whatever. Uh.
• 51:23
  Speaker 9: He just knew we understood we we was we We
• 51:26
  Speaker 9: all was as is wanting the same pop you know, uh,
• 51:30
  Speaker 9: same vision, Uh basically just the same type of things.
• 51:35
  Speaker 9: Like what he thought, I thought, like Jo, like you
• 51:38
  Speaker 9: and you and your brother right here, like Nip, Nip
• 51:40
  Speaker 9: can be thinking something and I might say it, or
• 51:43
  Speaker 9: or he'll be a are are I'll be thinking something
• 51:45
  Speaker 9: and he might say it, you know, so just wanting
• 51:49
  Speaker 9: the same.
• 51:50
  Speaker 5: So I wonder, now, as as you're doing this, you
• 51:52
  Speaker 5: going through this process and you're building business, you building
• 51:55
  Speaker 5: it in the community, then the goal is to reach
• 51:57
  Speaker 5: as many kids as possible. What about the young men
• 52:00
  Speaker 5: and women that are here right now? How receptive are
• 52:02
  Speaker 5: they to what's actually happened. I know, obviously it was
• 52:04
  Speaker 5: such a big loss, but obviously y'all can have character
• 52:07
  Speaker 5: the flag and doing a nice job with it. How
• 52:08
  Speaker 5: receptive are they to what's happening?
• 52:11
  Speaker 9: Uh, everybody is is coming back around. But what NIP
• 52:13
  Speaker 9: did do was put in men, women, uh, teenage kids
• 52:20
  Speaker 9: and older people was to actually own your own and
• 52:24
  Speaker 9: an and go get a business and an and push.
• 52:26
  Speaker 9: I've never seen this many boutiques or this many uh
• 52:32
  Speaker 9: Art galleries or different type of businesses by us until
• 52:38
  Speaker 9: NIP starts speaking about it. And once it it's it
• 52:40
  Speaker 9: just it changed the mind of the youth, and it
• 52:43
  Speaker 9: changed the mind of of of of people our age
• 52:45
  Speaker 9: and made people actually wanna get up and do something. Yea,
• 52:50
  Speaker 9: you know, and I I believe in that y you
• 52:52
  Speaker 9: know it's it's actually a good thing. Now. Now all
• 52:55
  Speaker 9: we gotta do is we all need to just shop
• 52:58
  Speaker 9: with each other. Yeah, to keep everything as a float.
• 53:02
  Speaker 8: And that's one of my my favorite lines is that
• 53:05
  Speaker 8: you know, there there's a few dudes every generation that
• 53:07
  Speaker 8: wasn't supposed to make it out with the cold, the matrix,
• 53:09
  Speaker 8: and when they get to speak, it's like a stolen language.
• 53:12
  Speaker 8: I feel like that's the only we're understanding it.
• 53:14
  Speaker 5: So that's like when we say financial revolution, Yeah, it
• 53:17
  Speaker 5: is that because it was the language that's being deciphered
• 53:19
  Speaker 5: to people in a way that's super understandable.
• 53:21
  Speaker 9: But now they can go out and execute on it.
• 53:23
  Speaker 4: That's why I'm glad to hear that that's happening here.
• 53:25
  Speaker 3: So I know we're gonna do a tour, but before
• 53:28
  Speaker 3: we head to some different places, I wanna I want
• 53:30
  Speaker 3: you to just to kind of put it, cause a
• 53:31
  Speaker 3: lot of people come to LA from out of town,
• 53:34
  Speaker 3: and you say, even people from LA, tell them why
• 53:37
  Speaker 3: it's important to patronize and shop in the neighborhood, in
• 53:41
  Speaker 3: your store with other black owned businesses in Crenshaw, as
• 53:44
  Speaker 3: opposed to just always going to the Beverly Center. And
• 53:47
  Speaker 3: mail rolls and noting nothing wrong with that, but like
• 53:50
  Speaker 3: explain the importance of this, cause, in my opinion, this
• 53:57
  Speaker 3: should be like one hundred and twenty fifth Street to
• 53:59
  Speaker 3: haulm right where it's like a million people every single
• 54:03
  Speaker 3: day there's people walking up and down the street. So yeah,
• 54:06
  Speaker 3: talk about that a little bit for and it's about
• 54:08
  Speaker 3: to be like that.
• 54:08
  Speaker 4: Yeah, demographics gonna be different.
• 54:10
  Speaker 9: Yeah, it's about to be like that. But the demographics
• 54:12
  Speaker 9: and yeah, the importance of uh uh that is like
• 54:14
  Speaker 9: if if if I have a store and all my
• 54:17
  Speaker 9: people is coming to shop with me and making me grow,
• 54:20
  Speaker 9: that mean that the people that that's working in the store,
• 54:23
  Speaker 9: they're also growing. We we we If I got ten
• 54:26
  Speaker 9: people working here right now and the store is doing
• 54:29
  Speaker 9: well because I got the whole city back of me,
• 54:32
  Speaker 9: the ten people that work here, you actually feeding ten
• 54:35
  Speaker 9: households and probably twenty children. So it mean a lot
• 54:38
  Speaker 9: to get your people to come shop with you, you know,
• 54:42
  Speaker 9: and uh, just that alone, it it saved lives, you
• 54:47
  Speaker 9: know what I'm saying. And to help out uh a ton.
• 54:50
  Speaker 3: Yeah, And I think it's a misconception that's about, I say,
• 54:52
  Speaker 3: out of town as people think of la and of
• 54:55
  Speaker 3: course there's always gonna be crime. There's always issues in
• 54:57
  Speaker 3: every city. But I think a lot of people have
• 54:59
  Speaker 3: a very misconceived notion about what they do.
• 55:04
  Speaker 9: They can't even come they do see let me do
• 55:06
  Speaker 9: you one thing about la Is you gonna find earners?
• 55:11
  Speaker 9: What's up?
• 55:11
  Speaker 5: You ever walk into a small business and everything just
• 55:14
  Speaker 5: works like the checkout is fast, the receipts are digital,
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• 57:01
  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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• 57:51
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  Speaker 2: Sponsored by the United States working the Home Security.
• 58:01
  Speaker 9: Some of your best people down here in the hood.
• 58:05
  Speaker 9: You it's some of the friendliest people, some of the
• 58:07
  Speaker 9: nicest people, the best food, uh great attitudes to where
• 58:12
  Speaker 9: you'll go uh uh north of uh Crenshaw and get
• 58:17
  Speaker 9: cussed out in Hollywood or Sunset. You know what I'm saying.
• 58:21
  Speaker 9: You might find a A A A A A A
• 58:23
  Speaker 9: butthole towards that way, but find some of the best
• 58:26
  Speaker 9: people down here in the hood. It's you know, some
• 58:30
  Speaker 9: of the stories are true. I can't fabricate that, you know. Uh,
• 58:33
  Speaker 9: it's it's still a lot of gang violence and and
• 58:36
  Speaker 9: and things that that goes on around that area. But
• 58:39
  Speaker 9: then you got good people like myself as as you know,
• 58:42
  Speaker 9: I think I'm a great person. Uh, you can come
• 58:45
  Speaker 9: down here. You can shop with me, no matter uh
• 58:48
  Speaker 9: your ethnicity, no matter where you're from, no, no matter
• 58:51
  Speaker 9: what you can you can come in here and don't
• 58:53
  Speaker 9: have no money and actually probably leave up with something.
• 58:55
  Speaker 3: Yeah, don't say that too loud.
• 58:59
  Speaker 4: What's the location?
• 58:59
  Speaker 9: What's the location is forty seven O five Crenshaw Boulevard.
• 59:04
  Speaker 9: Everybody is welcome.
• 59:05
  Speaker 8: Anybody ad We gonna have it on for sure without that,
• 59:09
  Speaker 8: I mean, we gonna wear it with honor.
• 59:11
  Speaker 9: Man.
• 59:11
  Speaker 4: Like I said, this is a full sucking woman.
• 59:12
  Speaker 5: For us to be here with you, to be here
• 59:15
  Speaker 5: to see what's happening that this is, this is amazing.
• 59:17
  Speaker 5: So we were gonna make sure that we support and
• 59:19
  Speaker 5: do everything we can to push the brand.
• 59:21
  Speaker 10: Right.
• 59:21
  Speaker 9: Yeah, so I wanna shed some light. I got my
• 59:24
  Speaker 9: cousin loyal right here. Don't move too fast. I got
• 59:26
  Speaker 9: my love, I got my little cousin loyal right here.
• 59:29
  Speaker 9: So when I was coming out with the build out.
• 59:31
  Speaker 9: He was one of the guys that got on the
• 59:33
  Speaker 9: boy what's that app called that you used to? So
• 59:36
  Speaker 9: we went on sketch up Pro and we actually built
• 59:38
  Speaker 9: this whole place out from here to the restaurant O
• 59:42
  Speaker 9: off nothing. This whole building. Actually, when I came back
• 59:45
  Speaker 9: and got it, it was burnt completely down. It was
• 59:48
  Speaker 9: a yeah, it was a fire here. It was burnt
• 59:50
  Speaker 9: completely down. And and and when I seen the place
• 59:52
  Speaker 9: going back up for to get we came back down
• 59:55
  Speaker 9: here and got it. And this is what we did.
• 59:56
  Speaker 3: So we got the shoes in the ceiling. Yeah.
• 59:59
  Speaker 9: Right now, that right there is some real la shit.
• 1:00:03
  Speaker 9: You know what I'm saying.
• 1:00:05
  Speaker 3: Before we leave, what's this shirt Chris Shaw Slatson over
• 1:00:08
  Speaker 3: Hills or.
• 1:00:08
  Speaker 9: Shirt that's done by my I shed some light on
• 1:00:11
  Speaker 9: my brother China right here black Beverly Hills. So this
• 1:00:16
  Speaker 9: is one of my business partners right here that put
• 1:00:18
  Speaker 9: the this together. Matter of fact, he's the one who's
• 1:00:22
  Speaker 9: going who's running the whole am B store. You know
• 1:00:24
  Speaker 9: what I'm saying. I know everybody like I say, the team,
• 1:00:27
  Speaker 9: the team is different. You might see me and think,
• 1:00:31
  Speaker 9: all right, copy is the one down here doing everything. Now,
• 1:00:33
  Speaker 9: I got good people like Loyal, I got good people
• 1:00:36
  Speaker 9: like China. That's that's behind me, and I'm behind them
• 1:00:39
  Speaker 9: as well, and we and we push and we make
• 1:00:41
  Speaker 9: these type of things happen.
• 1:00:42
  Speaker 3: So what's what's black Beverly Hills? What's that means?
• 1:00:44
  Speaker 9: So Black Beverly Hills, it's this area over here.
• 1:00:47
  Speaker 14: It's the wealthiest predominant black area in the whole world,
• 1:00:50
  Speaker 14: and it's been like that since the sixties. So the
• 1:00:52
  Speaker 14: brand is a representation of the area and it's about
• 1:00:56
  Speaker 14: uh gentrification and anti gentrification for us to hold on
• 1:01:00
  Speaker 14: to our homes. So within the brand that I've been
• 1:01:03
  Speaker 14: doing for ten years, we've been promoting the area. We've
• 1:01:06
  Speaker 14: been promoting uh black wealth and letting the.
• 1:01:09
  Speaker 4: Road know about it.
• 1:01:10
  Speaker 14: So we've had a billboard on Slatting and over Hill,
• 1:01:12
  Speaker 14: which is one of the streets on the shirt, and
• 1:01:16
  Speaker 14: it's taken off like it's been in the movie you
• 1:01:18
  Speaker 14: people je Egos videos and.
• 1:01:21
  Speaker 3: The bill boy the billboard. It's so crazy that you
• 1:01:23
  Speaker 3: said that, because we interviewed our people at Hilltop Coffee
• 1:01:27
  Speaker 3: and they was, I think they're building a coffee shop
• 1:01:30
  Speaker 3: around here, but.
• 1:01:32
  Speaker 15: They're forever on the billboard.
• 1:01:56
  Speaker 3: Yeah, but they told me about that stat as far
• 1:01:58
  Speaker 3: as being, you know, a pretty wealthy neighborhood for black
• 1:02:02
  Speaker 3: and now something I didn't know. I wasn't aware of that.
• 1:02:04
  Speaker 3: So that's interesting to know that.
• 1:02:05
  Speaker 14: So before like black people or any person of color
• 1:02:08
  Speaker 14: was over here, there are racial restrictive covenants. So on
• 1:02:11
  Speaker 14: your titles it basically said do not sell to any
• 1:02:15
  Speaker 14: black person. Some people still have those things. So once
• 1:02:19
  Speaker 14: the Brown versus Board everything went through. With that, black
• 1:02:22
  Speaker 14: people started moving over here, White people moved out. This
• 1:02:25
  Speaker 14: area turned into ninety percent black, and it stayed like
• 1:02:29
  Speaker 14: that for very long time. Now, with the train and
• 1:02:32
  Speaker 14: everything coming in, a lot of people are trying to
• 1:02:34
  Speaker 14: move back in and.
• 1:02:36
  Speaker 3: Change the area.
• 1:02:37
  Speaker 14: So our thing is about holding it down, making sure
• 1:02:41
  Speaker 14: that people know that this is our area, because there's
• 1:02:44
  Speaker 14: no area in America called black anything, you know, so
• 1:02:47
  Speaker 14: black Beverly Hills is a nickname for it, but you know.
• 1:02:50
  Speaker 3: That stands for wealth.
• 1:02:52
  Speaker 4: How's the process been, you said, people are trying to
• 1:02:54
  Speaker 4: come back. Obviously, sometimes when you try to come back.
• 1:02:56
  Speaker 5: You get priced out right, But there's you know, we
• 1:02:59
  Speaker 5: could play a role in that making sure that we.
• 1:03:01
  Speaker 4: Never sell if we have it. But what's what's that
• 1:03:03
  Speaker 4: process been like as far as real estate? Here, people
• 1:03:05
  Speaker 4: trying to come back to the neighborhood.
• 1:03:06
  Speaker 9: They coming, they coming in and that's and that's what
• 1:03:09
  Speaker 9: we use guys like Day for and these platforms to
• 1:03:14
  Speaker 9: get all of us to buy. We need to hold
• 1:03:18
  Speaker 9: on by and keep what we got, you know what
• 1:03:21
  Speaker 9: I'm saying for a ton of reasons. But but yeah,
• 1:03:24
  Speaker 9: that's it. Now.
• 1:03:26
  Speaker 13: There are a lot of a lot of successful professionals,
• 1:03:29
  Speaker 13: media personalities, entertainers and athletes, view Park and Windsor Hills,
• 1:03:33
  Speaker 13: the Dons, but there has always been but there has always.
• 1:03:37
  Speaker 3: Been kind of like black Bear.
• 1:03:38
  Speaker 4: Yeah, but you Park, windsor Hills always.
• 1:03:41
  Speaker 13: Kind of hidden the gym and the Dons are going.
• 1:03:43
  Speaker 9: Crazy, and this is view Park. That's what this area
• 1:03:48
  Speaker 9: is that we're in.
• 1:03:48
  Speaker 14: It kind of started off as view Park and then
• 1:03:51
  Speaker 14: it branched out because Ray Charles built one of his first.
• 1:03:55
  Speaker 3: Homes over here.
• 1:03:56
  Speaker 14: So if you ever watched the movie Ray, that's his
• 1:03:58
  Speaker 14: actual home.
• 1:03:59
  Speaker 10: Within that and he's from Atlanta.
• 1:04:01
  Speaker 14: So we got a mixture of people from all over
• 1:04:05
  Speaker 14: America that have moved over here to build their homes and.
• 1:04:08
  Speaker 3: That have wealth. So that's it's about holding on to it.
• 1:04:11
  Speaker 13: I know, you guys get those houses in the hills
• 1:04:13
  Speaker 13: when you come and if you get being in bel air,
• 1:04:17
  Speaker 13: so you go up in the dons, it's a neighbor
• 1:04:19
  Speaker 13: right back here, you get that same you and the
• 1:04:21
  Speaker 13: city's opposite side, you get like a two seventy.
• 1:04:27
  Speaker 3: Yeah, because all the streets are.
• 1:04:28
  Speaker 4: And that's not that's what that's the same area talking about.
• 1:04:32
  Speaker 9: All right. A lot of people don't know Crenshaw, the
• 1:04:37
  Speaker 9: man Crenshaw was actually a slave owner, Okay, And that's
• 1:04:42
  Speaker 9: what I can say about our culture. We big on
• 1:04:44
  Speaker 9: changing the narrative on anything, like like a word that's
• 1:04:50
  Speaker 9: been bothering us for years, the n word. We changed
• 1:04:53
  Speaker 9: that and took it and used it for our own self,
• 1:04:57
  Speaker 9: just like Crenshaw. We changed the narrative and now we Crenshaw.
• 1:05:01
  Speaker 4: You got a kid in New York where see a
• 1:05:02
  Speaker 4: lot of.
• 1:05:02
  Speaker 9: People, a lot of people didn't didn't know that the
• 1:05:05
  Speaker 9: man Crenshaw was was actually like a slave owner, you
• 1:05:08
  Speaker 9: know what I'm saying. And we took that, we embodied that,
• 1:05:11
  Speaker 9: took it and took it back.
• 1:05:13
  Speaker 3: How does it feel like you said? People not just
• 1:05:15
  Speaker 3: in America, all over the world. Crenshaw, that's become synonymous
• 1:05:18
  Speaker 3: with just hip hop culture. How does that feel being
• 1:05:22
  Speaker 3: from Crenshaw? Like you, I mean, somebody in Japan wear
• 1:05:25
  Speaker 3: the your shirt, Like, how does that feel Japan.
• 1:05:29
  Speaker 9: To love our culture? It's a copy supreme in j.
• 1:05:38
  Speaker 6: It's a.
• 1:05:41
  Speaker 3: How'd you get the name? Cobby Supreme?
• 1:05:43
  Speaker 9: So all right, so out of the neighborhood. You know,
• 1:05:47
  Speaker 9: my neighborhood is is crips, right, the blue guys, you know. Yeah, So,
• 1:05:54
  Speaker 9: so originally coming up, they called me g Bob. I
• 1:05:59
  Speaker 9: don't never tell nobody this story. Oh my god, I
• 1:06:01
  Speaker 9: can't believe that I'm doing it. But they but they
• 1:06:03
  Speaker 9: called me g Bob as a kid coming up, and
• 1:06:07
  Speaker 9: and and since we're crips, they would take the the
• 1:06:11
  Speaker 9: B and turn it into a C. So it turns
• 1:06:13
  Speaker 9: into G Cob and from G Cob to copy. And
• 1:06:17
  Speaker 9: you know, I took the little supreme because I felt
• 1:06:19
  Speaker 9: like I always been a supreme being, you know, and
• 1:06:22
  Speaker 9: just put a spin on. As far as the rap music, yeah,
• 1:06:25
  Speaker 9: there you have it. I can't believe.
• 1:06:32
  Speaker 5: Origin story origins.
• 1:06:36
  Speaker 3: That's dope, man. Now, this is vibs man. Like I said,
• 1:06:39
  Speaker 3: I actually learned something. Every time I come to l A,
• 1:06:42
  Speaker 3: I learn more and more about the culture. A lot
• 1:06:44
  Speaker 3: of the stuff that you just said I didn't I
• 1:06:45
  Speaker 3: wasn't aware of it. So that's that's dope to know.
• 1:06:48
  Speaker 3: Like I always like to know, Like, you know, you
• 1:06:50
  Speaker 3: want to enjoy places, but you want to know the
• 1:06:52
  Speaker 3: history of places as well. You don't want to just
• 1:06:54
  Speaker 3: come and just you know, just go to st K
• 1:06:57
  Speaker 3: all the time and catch you the vibes, like you
• 1:06:58
  Speaker 3: actually want to know, like where did it start, what's
• 1:07:01
  Speaker 3: the origin? With different people, different things like that. I
• 1:07:03
  Speaker 3: think you have a better appreciation when you actually have
• 1:07:05
  Speaker 3: some information as opposed to just being tourist.
• 1:07:08
  Speaker 5: Yeah, And I think what y'all doing is I mean,
• 1:07:11
  Speaker 5: it's imperative, right, y'all changing the narrative of what we thought.
• 1:07:13
  Speaker 5: It's crazy cause we were talking about Boys in the
• 1:07:15
  Speaker 5: Hood and then Boys and Hood was on like a
• 1:07:18
  Speaker 5: week before we came here, and I remember at the
• 1:07:20
  Speaker 5: end Cube had a crnchhaw T shirt on, right, and
• 1:07:23
  Speaker 5: I was like, Okay, and the image in thirty years
• 1:07:26
  Speaker 5: after y'all changing, what y'all gonna do with it? Man,
• 1:07:28
  Speaker 5: It's it's it's incredible, man, so congratulate y'all for doing this.
• 1:07:32
  Speaker 4: Cla Fresh and Martha stage.
• 1:07:34
  Speaker 6: On my way to be as I am being w
• 1:07:36
  Speaker 6: la trying to eat.
• 1:07:37
  Speaker 9: We away A cold part about me and Nimsey. We
• 1:07:39
  Speaker 9: went to New York and stayed in the Time Hotel
• 1:07:43
  Speaker 9: for forty seven days. And the cold part about it
• 1:07:46
  Speaker 9: is we went in December. Listen to me, I've never
• 1:07:51
  Speaker 9: been that cold in my life. New York I feel
• 1:07:54
  Speaker 9: like to me. And they say it's places that's way colder,
• 1:07:56
  Speaker 9: But I've never felt no cold like New York. You
• 1:08:00
  Speaker 9: gotta think. Me and Nip jumped off the airplane and
• 1:08:03
  Speaker 9: khaki shorts and flip flops and jumped off like and
• 1:08:08
  Speaker 9: went straight to a place called Atrium. And we went
• 1:08:11
  Speaker 9: straight to Atrium, and we both spent about fifteen hundred,
• 1:08:15
  Speaker 9: two thousand dollars and got puffy coats, gloves, rags, Beanie America.
• 1:08:22
  Speaker 4: I couldn't believe how co New York attire.
• 1:08:24
  Speaker 9: Yeah, yeah, we had to hurry up and put it on.
• 1:08:27
  Speaker 9: But New York actually was good to me and Nip.
• 1:08:30
  Speaker 9: We met a lot of good people out there. We
• 1:08:33
  Speaker 9: mexed up with a lot of people. Shout out to
• 1:08:35
  Speaker 9: Johnny ship's you know, cinematic music, Shikes, Bubbs, a lot
• 1:08:40
  Speaker 9: of good people, Jim Jones, the whole Dip set, you
• 1:08:44
  Speaker 9: know what I mean. Santana for sure. You know, everybody
• 1:08:48
  Speaker 9: out there was smooth man.
• 1:08:50
  Speaker 3: But I remember Nip was saying that he was out
• 1:08:52
  Speaker 3: there for a while and did a lot of like
• 1:08:53
  Speaker 3: promo and all that that was he did that on purpose,
• 1:08:55
  Speaker 3: so he just wanted to get away from LA for
• 1:08:57
  Speaker 3: a little bit.
• 1:08:57
  Speaker 9: Of so you see, see what people don't know about Nip.
• 1:09:00
  Speaker 9: Nip was really hip hop. See see it's my brother.
• 1:09:04
  Speaker 9: And I noticed, like Nip knew Nip was like one
• 1:09:07
  Speaker 9: of the guys that that you know how you got
• 1:09:10
  Speaker 9: the backpack rappers and things like that, Nip was one
• 1:09:12
  Speaker 9: of them guys that that that had that as well.
• 1:09:17
  Speaker 9: And again yeah he did not and I and I
• 1:09:19
  Speaker 9: remember coming up, I asked him and this was ding
• 1:09:23
  Speaker 9: like schloss and boy Volume one. I was like, uh
• 1:09:27
  Speaker 9: because he had dropped the mixtape and it was like
• 1:09:30
  Speaker 9: he was talking about the hood and and the gang
• 1:09:33
  Speaker 9: culture real heavy, like I want to be from r
• 1:09:35
  Speaker 9: n C to the day that I died, like like
• 1:09:37
  Speaker 9: songs like that, and I and I asked you like, like, Bro,
• 1:09:40
  Speaker 9: you you think it's gonna be it's we gonna be
• 1:09:42
  Speaker 9: able to sell uh putting out that expensive type of
• 1:09:46
  Speaker 9: gang culture music like that. And and his reply was
• 1:09:50
  Speaker 9: because I knew he knew how to do wrap the
• 1:09:52
  Speaker 9: other type of way as well. But his reply was,
• 1:09:56
  Speaker 9: I gotta give it to him braw like this because
• 1:09:59
  Speaker 9: people don't understand that way. Yeah, like people like put
• 1:10:05
  Speaker 9: it like this and Scarface movie, we root it for
• 1:10:09
  Speaker 9: Scarface yea, even though Scarface passed. So that's what Nip
• 1:10:15
  Speaker 9: kind of meant like it in the music was he
• 1:10:17
  Speaker 9: had to put it out there like that and grab
• 1:10:19
  Speaker 9: their attention and then go all the way back and
• 1:10:24
  Speaker 9: revert and start over to give it to you what
• 1:10:27
  Speaker 9: you what you needed to hear. So that's why and
• 1:10:30
  Speaker 9: and and Nip's last UH CDs that he put out.
• 1:10:36
  Speaker 9: You can hear a l you can hear the evolution.
• 1:10:39
  Speaker 9: You can hear a lot of uh, don't give up,
• 1:10:43
  Speaker 9: don't quit, keep going, a lot of Marathon, a lot
• 1:10:46
  Speaker 9: of TMC, a lot of financial literacy, a lot of
• 1:10:49
  Speaker 9: Vector ninety, a lot of A and B, a lot
• 1:10:51
  Speaker 9: of just bring everything together and make it.
• 1:10:54
  Speaker 4: Solid and name it to victory lab without a doubt all.
• 1:10:58
  Speaker 9: That, Yeah, without a doubt. He averted back to go
• 1:11:01
  Speaker 9: get the people. Yeah, you know what I'm saying. But
• 1:11:03
  Speaker 9: when you come it it'd be hard for a lot
• 1:11:05
  Speaker 9: of artists to come out, when you from a certain
• 1:11:07
  Speaker 9: area or certain demographics around here, and come out and
• 1:11:11
  Speaker 9: and talk and rap about God. Like right now, Kypy
• 1:11:15
  Speaker 9: Supreme wanted to do a album and it was a
• 1:11:17
  Speaker 9: gospel album. I probably have one listener, but let me
• 1:11:21
  Speaker 9: put out an album talking about I wanna kill this
• 1:11:24
  Speaker 9: nigga and f this b and do all that. It's
• 1:11:28
  Speaker 9: it's through the roof. He understood that. Yah, So he
• 1:11:31
  Speaker 9: was like, all right, we gonna give it to him
• 1:11:33
  Speaker 9: raw and once we once I got their attention, cop,
• 1:11:36
  Speaker 9: I gotta get him and I gotta tell him the
• 1:11:38
  Speaker 9: full truth.
• 1:11:38
  Speaker 4: Yeah, w what was that?
• 1:11:39
  Speaker 5: Like? I know he talks about the s the the
• 1:11:41
  Speaker 5: story of him meeting Chuck on Crenshaw and giving him
• 1:11:44
  Speaker 5: the mixtape and how that changed his life.
• 1:11:46
  Speaker 4: But you know, feeling that pressure of coming.
• 1:11:49
  Speaker 5: Up in the in the space after obviously Snoop and
• 1:11:51
  Speaker 5: Dre and then we had j I had a game.
• 1:11:53
  Speaker 4: Nick Kendrick was kind of teetering.
• 1:11:55
  Speaker 5: At that time, did he feel that pressure of like
• 1:11:58
  Speaker 5: being the next guy out of La.
• 1:12:01
  Speaker 9: Nip. Nip took everything on the chin, whether if he
• 1:12:04
  Speaker 9: was or if he he he he wasn't. Nip was
• 1:12:06
  Speaker 9: like one of them guys that was gonna do it
• 1:12:09
  Speaker 9: his way. Uh, he was gonna ride his own wave.
• 1:12:13
  Speaker 9: And and he was gonna figure it out. But I
• 1:12:15
  Speaker 9: I know the main thing that he wanted to do
• 1:12:18
  Speaker 9: was tell the people the truth and give it to 'em,
• 1:12:21
  Speaker 9: if even if he had to give it to him raw,
• 1:12:23
  Speaker 9: and even if he had to like lose his life
• 1:12:26
  Speaker 9: behind it, i'm'a give it to y'all. I'm'a let y'all
• 1:12:30
  Speaker 9: see what this mean. You know, and and everybody need
• 1:12:33
  Speaker 9: to know this. And and and this is something that
• 1:12:36
  Speaker 9: he said in one of his reps. Nip coulda left.
• 1:12:40
  Speaker 9: He did not have to be over here inside the neighborhood.
• 1:12:43
  Speaker 9: Nip did enough and had enough to leave. But like
• 1:12:47
  Speaker 9: on his song, he said that go against his vows.
• 1:12:50
  Speaker 9: He didn't wanna leave us. He didn't wanna leave you, brother.
• 1:12:54
  Speaker 9: So he said, if I got to, if I got
• 1:12:56
  Speaker 9: to die right here to wake us all up, then
• 1:12:59
  Speaker 9: so be Pack.
• 1:13:01
  Speaker 4: Is dope like another one.
• 1:13:03
  Speaker 5: You know, you don't really hear these guys speak, but
• 1:13:04
  Speaker 5: to hear Pack there's a certain level of comments about
• 1:13:08
  Speaker 5: him that reflected with me, and it was like he's
• 1:13:12
  Speaker 5: still very much in the situation. Was like he's stuck
• 1:13:16
  Speaker 5: in the ground and he understands his mission, but it's
• 1:13:19
  Speaker 5: still pain.
• 1:13:20
  Speaker 3: From play ball where he said, like you know that's
• 1:13:24
  Speaker 3: his clothing brand would have originally started out, was like
• 1:13:26
  Speaker 3: a real gang slinger, like you know, going to somebody
• 1:13:29
  Speaker 3: hood writing on the walls and like, yo, if you
• 1:13:31
  Speaker 3: want to do something about and play ball. But it's like,
• 1:13:33
  Speaker 3: all right, let's take that same negative energy and turn
• 1:13:36
  Speaker 3: it into something positive.
• 1:13:44
  Speaker 16: My conscious begging for murders, Polton wym draking my losses
• 1:13:47
  Speaker 16: made me a savage.
• 1:13:48
  Speaker 9: Convert me to it.
• 1:13:49
  Speaker 16: Dammit it be your hommies that deal it to you,
• 1:13:51
  Speaker 16: to say you you do what back they say you're wrong.
• 1:13:54
  Speaker 16: That's a contradiction. I can't play the victim was standing on.
• 1:13:57
  Speaker 16: Then my niggas speaking, nigga's spaking. You gotta see.
• 1:14:01
  Speaker 4: Alright, pack Man, it's the deal. It's to deal something. Brother.
• 1:14:04
  Speaker 9: You ain't called him by y'all feeling bro bless.
• 1:14:09
  Speaker 5: I can't I'll be honest with you. Walk in this
• 1:14:11
  Speaker 5: this space, you feel inspired?
• 1:14:13
  Speaker 4: Yeah yeah yeah, prints had it, bro.
• 1:14:17
  Speaker 3: Now this is a vibe man, this is your studio.
• 1:14:19
  Speaker 9: Yeah?
• 1:14:20
  Speaker 3: How long?
• 1:14:20
  Speaker 9: How long you uh? Going on?
• 1:14:22
  Speaker 4: Three or four years now?
• 1:14:23
  Speaker 9: I ain't really I don't even remember, bro, cause I
• 1:14:26
  Speaker 9: be moving around.
• 1:14:27
  Speaker 3: What made you?
• 1:14:27
  Speaker 9: I'll be trying to figure out many suns out signed
• 1:14:29
  Speaker 9: the least here it might be going on til.
• 1:14:31
  Speaker 3: What made you want to get your What made you
• 1:14:33
  Speaker 3: wanna get your own? A lot of artists they just
• 1:14:35
  Speaker 3: wrint studio time when they need to use the studio.
• 1:14:38
  Speaker 3: What made you wanna get your own studio?
• 1:14:41
  Speaker 9: Cause when you go rents rents studio time, that's like
• 1:14:45
  Speaker 9: you investing in ton studio. We ain't get really invest
• 1:14:48
  Speaker 9: into yourself. You feel me If you go to another
• 1:14:51
  Speaker 9: studio where a lot of people don't know. If you
• 1:14:52
  Speaker 9: go to a lot of another studio record some music
• 1:14:55
  Speaker 9: and you don't end up paying them been there on
• 1:14:57
  Speaker 9: the rights to that music, you feel me. So I
• 1:14:59
  Speaker 9: ain't really wanna run into none of them situations. Something
• 1:15:01
  Speaker 9: one I might be brother one month and I can't
• 1:15:03
  Speaker 9: inford those studio time, Like I just come home and record,
• 1:15:06
  Speaker 9: right here, you feel me. So it was just n
• 1:15:09
  Speaker 9: it made sense. But I started off recording myself at
• 1:15:12
  Speaker 9: my house in my room. You feel me. After BH
• 1:15:15
  Speaker 9: put me on, I uh had a little bs set
• 1:15:19
  Speaker 9: up in the corner. You feel me, messed up saying
• 1:15:22
  Speaker 9: no plug ins about seven eight tracks only you feel me?
• 1:15:26
  Speaker 9: So yeah, I was m I was motivated and inspired,
• 1:15:29
  Speaker 9: just too funny, get my own, you know, be a
• 1:15:31
  Speaker 9: man at some point. My my original plan as a
• 1:15:34
  Speaker 9: younger was just to be a hustler. I just want
• 1:15:36
  Speaker 9: to grind. You feel me. Wanted some quick money cause
• 1:15:39
  Speaker 9: I know I ain't never I ain't never planning on
• 1:15:41
  Speaker 9: getting no job or none. So you do what you
• 1:15:45
  Speaker 9: taught at time, you feel me, And what I was
• 1:15:47
  Speaker 9: taught was to hustle. Hustling. DH put up on me,
• 1:15:51
  Speaker 9: had a little conversation, you feel me, and he like,
• 1:15:54
  Speaker 9: come to the studio with me when it was done,
• 1:15:56
  Speaker 9: whenever what whatever it was doing, He like, come to
• 1:15:58
  Speaker 9: the studio with me around the corner. I'm like, na,
• 1:15:59
  Speaker 9: I'm straight, I'm finna go to the spot. Get the
• 1:16:02
  Speaker 9: shit off. He like, nigga, come on, I'm like alright. Fuck.
• 1:16:06
  Speaker 9: He It probably took him like fifteen twenty minutes to
• 1:16:08
  Speaker 9: give me out the house to go to the spot.
• 1:16:10
  Speaker 9: I mean go to the studio. So when I did that,
• 1:16:13
  Speaker 9: I'm like, I'm stiff. Bro. He got the mic in
• 1:16:16
  Speaker 9: the corner that the s the the set up JANKI, Bro,
• 1:16:19
  Speaker 9: I ain't.
• 1:16:20
  Speaker 3: Got no headfones.
• 1:16:22
  Speaker 9: We got to be playing real low. And then like
• 1:16:25
  Speaker 9: he helped me actually do it verse and you know,
• 1:16:27
  Speaker 9: he talk raft about what was actually doing in the
• 1:16:30
  Speaker 9: conversation and he played it back. And once he played
• 1:16:33
  Speaker 9: it back, That's when I'm like, oh, yeah, this shit tight.
• 1:16:36
  Speaker 9: I gotta get a bar this. So he had the niggas.
• 1:16:39
  Speaker 9: After that, I took my little real money instead of
• 1:16:41
  Speaker 9: ridding up. I went to the guitar center. I bought
• 1:16:43
  Speaker 9: all the cheapest equipment they had. I'm talking about the
• 1:16:46
  Speaker 9: Michael's probably seventy dollars, the uh pro tools, se no plugins.
• 1:16:52
  Speaker 9: I bought a stolen MacBook and I'm putting it together, bro.
• 1:16:56
  Speaker 9: And and yeah, I was a spied after hog he
• 1:16:58
  Speaker 9: took me to that, you know what I'm saying, took
• 1:16:59
  Speaker 9: me to the studio and UH, let me get it
• 1:17:01
  Speaker 9: in for sure.
• 1:17:03
  Speaker 3: When you meet, when you meet NIP, I.
• 1:17:05
  Speaker 9: Met Nip see originally cause you're younger, right, yeah, I'm younger.
• 1:17:09
  Speaker 9: I'm uh, I think I'm more at six seven maybe
• 1:17:12
  Speaker 9: eight years younger than Nip. I'm thirty one w Nip,
• 1:17:15
  Speaker 9: like thirty seven thirty right there. Yeah, So I first
• 1:17:19
  Speaker 9: seen it grinding. That's cause I was coming home from school.
• 1:17:23
  Speaker 9: I already heard him cause I seen Hi CDs in
• 1:17:24
  Speaker 9: the store. He feel me, niggas see him float through
• 1:17:27
  Speaker 9: the hood, past past the block and all that. But
• 1:17:30
  Speaker 9: really first conversation, it was at a liquor stone with
• 1:17:32
  Speaker 9: eight thives and sixty and he was filming like a documentary.
• 1:17:35
  Speaker 9: It mighta been a a video he was. He was
• 1:17:37
  Speaker 9: with the hemy of a dog. They were like in
• 1:17:40
  Speaker 9: a beat up Toyota or something with like di recording
• 1:17:43
  Speaker 9: a video. I think something of the footage on YouTube too.
• 1:17:47
  Speaker 9: That's when I first like had my first conversation with Nip.
• 1:17:50
  Speaker 9: And then it's crazy cause the first af after the
• 1:17:52
  Speaker 9: first time, that's when 'em started seeing each other more.
• 1:17:54
  Speaker 9: Cause at this point I'm I'm I'm outside now and
• 1:17:57
  Speaker 9: I'm being to the corners like the running to Nip.
• 1:17:59
  Speaker 9: Now he feel me. Then we kind of just it
• 1:18:01
  Speaker 9: was like a natural it. It ain't gonna be like
• 1:18:04
  Speaker 9: no corny oh, nothing like that. It was just like
• 1:18:07
  Speaker 9: a natural gravity to it. Like you know when you
• 1:18:09
  Speaker 9: meet a real nigga, you know, and then when you
• 1:18:11
  Speaker 9: meet it au a f a a flawed nigga, you
• 1:18:14
  Speaker 9: like ya, I ain't fucking with a cub, you feel me?
• 1:18:17
  Speaker 9: But uh man, that's pretty much how I first like
• 1:18:21
  Speaker 9: my interest, first international nip. Then after that it's being
• 1:18:24
  Speaker 9: just kind of building like slowly to show you all. Now,
• 1:18:27
  Speaker 9: nigga said it cauz every day cause I'm getting out more.
• 1:18:30
  Speaker 9: I'm fourteen fifteen now, so I could really hang out,
• 1:18:33
  Speaker 9: you know, nick being hanging out. So once I was
• 1:18:35
  Speaker 9: able to lead a gate and really explore the hood
• 1:18:37
  Speaker 9: a little bit, that's when I was able to like,
• 1:18:40
  Speaker 9: you know, run into huss and shit.
• 1:18:42
  Speaker 3: So like when all money in were you original member?
• 1:18:45
  Speaker 5: No?
• 1:18:46
  Speaker 9: Y I wonder I wasn't even think about rapping when
• 1:18:47
  Speaker 9: they have to all money in thing going. I'm a
• 1:18:50
  Speaker 9: family music listen to a lot of music, but that's
• 1:18:53
  Speaker 9: the a question. I wouldn't original member. It just kind
• 1:18:55
  Speaker 9: of formed that way randomly once A b Ag incroduced
• 1:18:58
  Speaker 9: me to the mic I'm recording every day now appost
• 1:19:03
  Speaker 9: were going to the spot. I'm staying in the house
• 1:19:05
  Speaker 9: recording music. You feel me putting it out, letting it
• 1:19:09
  Speaker 9: period that Uh, it was one time. I don't know
• 1:19:13
  Speaker 9: what happened, bro, and they just talking 'em like, yeah,
• 1:19:16
  Speaker 9: put the all money and stamp on the cover, and
• 1:19:18
  Speaker 9: that's just how it was. And then after that that's
• 1:19:20
  Speaker 9: when I know, like, oh yeah, that's what it is.
• 1:19:23
  Speaker 3: So it was never like in a f like you
• 1:19:25
  Speaker 3: just it just one day, you just it just happened.
• 1:19:28
  Speaker 9: It just happened, bro, It just happened naturally, like man,
• 1:19:31
  Speaker 9: put the all money and step on there. I'm from
• 1:19:33
  Speaker 9: shout sending to me, oh la, oh god initiation.
• 1:19:40
  Speaker 3: Yeah, so talk about I was just talking to copy
• 1:19:44
  Speaker 3: about this, and one thing that's very impressive about you
• 1:19:47
  Speaker 3: guys is y'all each got your own thing going. Even
• 1:19:49
  Speaker 3: when I was talking to Black saying, he was like
• 1:19:51
  Speaker 3: he really wants people to know that, Like, everybody got
• 1:19:54
  Speaker 3: their own thing going. He's like, you got to play ball.
• 1:19:57
  Speaker 3: Like the marriage, it's different people doing different things. Y'all
• 1:20:00
  Speaker 3: all connected, but y'all all staying on your own two feet. Yeah,
• 1:20:05
  Speaker 3: how important was that? Like was that nips how like
• 1:20:08
  Speaker 3: who's who's idea was that? To really push that? And
• 1:20:13
  Speaker 3: and like nobody's dependent on another person. Everybody gotta be
• 1:20:17
  Speaker 3: independent on a certain line.
• 1:20:18
  Speaker 9: I think we all just drew that way cause it
• 1:20:20
  Speaker 9: was never a conversation to where you need to do
• 1:20:22
  Speaker 9: your own thing, they to do your own thing. We
• 1:20:24
  Speaker 9: just showed up like that. Mm you feel me just
• 1:20:27
  Speaker 9: showed up on some play ball shit play uh twenty
• 1:20:30
  Speaker 9: five eight, you know, blue strip A and B. We
• 1:20:32
  Speaker 9: just showed up like that. It was already like some
• 1:20:36
  Speaker 9: was already pressing. We already had it in our minds
• 1:20:39
  Speaker 9: like it's gonna be all shit everything that we like
• 1:20:42
  Speaker 9: represent far as like play ball before the music got
• 1:20:45
  Speaker 9: being pressing play ball. But I come from originals like
• 1:20:48
  Speaker 9: going to spray paint and other niggas hoods. You feel me,
• 1:20:52
  Speaker 9: put Roller sixties, put your nine play ball, see what
• 1:20:54
  Speaker 9: t'all on. That's originally where it came from. But since
• 1:20:57
  Speaker 9: it's mine, I could do what I want with it.
• 1:21:00
  Speaker 9: You feel me if I wanna uh take that from
• 1:21:03
  Speaker 9: gang banging and go into other niggas hoods to put
• 1:21:06
  Speaker 9: it on a T shirt and push positivity, push ownership,
• 1:21:09
  Speaker 9: push leadership, you know, stuff like that, And that's what
• 1:21:14
  Speaker 9: I ended up doing. Put it on the T shirt.
• 1:21:16
  Speaker 9: It's make some money, you feel me. It's for everybody.
• 1:21:19
  Speaker 9: It ain't just subject to the hood. Feel me, cause
• 1:21:21
  Speaker 9: the biggest supporters came a lot from the East coast
• 1:21:24
  Speaker 9: for so Japan. You feel me. So it was like
• 1:21:29
  Speaker 9: it c we came like that already, like this what
• 1:21:31
  Speaker 9: we believed in.
• 1:21:32
  Speaker 4: It sounds like y'all all hat that natural grunt.
• 1:21:34
  Speaker 9: That natural. Yeah, it was natural. Yeah.
• 1:21:36
  Speaker 5: So with that that sense of ownership, was that something
• 1:21:40
  Speaker 5: just being around became ingreened inside of you.
• 1:21:44
  Speaker 9: I want a nigga, W know, it's kid, Let me
• 1:21:46
  Speaker 9: get some chips. Nah, I'm gonna go get fifty cents
• 1:21:49
  Speaker 9: for my mama, my own tips.
• 1:21:51
  Speaker 4: Yeah.
• 1:21:51
  Speaker 9: And I've been like that with everything my whole life.
• 1:21:53
  Speaker 9: You feel me. I don't wanna write another nigga card
• 1:21:56
  Speaker 9: and theate my own You feel me. Yeah.
• 1:21:58
  Speaker 5: So when when we walked in, then obviously I said
• 1:22:00
  Speaker 5: it's a mactally you could feel inspired. But another thing
• 1:22:03
  Speaker 5: that I noticed is the level of organization.
• 1:22:05
  Speaker 4: Yeah.
• 1:22:06
  Speaker 5: That tastes discipline right right, So as you're building the
• 1:22:10
  Speaker 5: playboard brand, right, I I'm looking at I'm like, wait,
• 1:22:13
  Speaker 5: he's got everything mapped out. This was like, this is
• 1:22:15
  Speaker 5: the the s W Where did that that level of
• 1:22:18
  Speaker 5: organization come from? Or again, was that developed or were
• 1:22:21
  Speaker 5: you watching that the older guys do it and say, alright,
• 1:22:25
  Speaker 5: they're doing this, but this is how they could do
• 1:22:26
  Speaker 5: it better. Let me make sure when I get my turn,
• 1:22:28
  Speaker 5: I ain't gonna do it better right right.
• 1:22:30
  Speaker 9: So the first real studio I been to was of
• 1:22:35
  Speaker 9: course NIPS, the all y'all just left from, but it
• 1:22:37
  Speaker 9: was like a different unit m and I thought it
• 1:22:39
  Speaker 9: was dope. Man. He had a little closet, you know,
• 1:22:41
  Speaker 9: soundproof on there. Thought it was dough. He's let us
• 1:22:44
  Speaker 9: come up there and record. And that's my first time.
• 1:22:48
  Speaker 9: I really liked to be able to see a real studio,
• 1:22:50
  Speaker 9: see how I really operate. It was a different feeling
• 1:22:53
  Speaker 9: opposed to like just being at somebody house recording Gang
• 1:22:56
  Speaker 9: of Traffic, Ganga Noise Smoked, the type of going off.
• 1:22:59
  Speaker 9: It was really like a cool little program he had
• 1:23:02
  Speaker 9: set up up in there. You feel me so, And
• 1:23:04
  Speaker 9: that's time progressed. I'm going to like I'm seeing Paramount Studios,
• 1:23:09
  Speaker 9: no name record plant, I'm like, that's what I want,
• 1:23:13
  Speaker 9: cause you know they used to get the sessions. Then
• 1:23:16
  Speaker 9: you go to a session. He probably got like a
• 1:23:19
  Speaker 9: nice fruit ball right there. You feel me? Some cookies.
• 1:23:21
  Speaker 9: You go to Paramount Studios and tell 'em we want
• 1:23:23
  Speaker 9: some cookies. They have been the soft bake cookies in there.
• 1:23:25
  Speaker 4: Mm.
• 1:23:26
  Speaker 9: It was like a operation in there. It was like
• 1:23:28
  Speaker 9: a compound. And then I ended up we we did
• 1:23:31
  Speaker 9: the uh what they call you where you from? Then
• 1:23:34
  Speaker 9: he took me with 'em to the Snoop Dogg compound,
• 1:23:37
  Speaker 9: the Inglewood. I'm like, this is a different level. That's
• 1:23:42
  Speaker 9: a different level. So I was just inspired by that.
• 1:23:44
  Speaker 9: M like, I gotta get my own now you feel me?
• 1:23:48
  Speaker 3: Yeah, We was talking to Hoggy and he was telling
• 1:23:52
  Speaker 3: us that uh Nip used to like give 'em assignments
• 1:23:55
  Speaker 3: like right down here, six month plan, Yeah, this book,
• 1:23:58
  Speaker 3: listen to the audio book with the phones on when
• 1:24:00
  Speaker 3: you fall asleep. Yeah, And he was like he ain't
• 1:24:03
  Speaker 3: understand it, but he would just do it. Yeah, Like
• 1:24:06
  Speaker 3: that's kind of even now to this day. Like he
• 1:24:08
  Speaker 3: uses a white board, he wan he wipes down his
• 1:24:10
  Speaker 3: vision playing like what are the some of the things
• 1:24:12
  Speaker 3: that that Nip you know it's stilled in you man.
• 1:24:16
  Speaker 9: Nigga used to talk so much, bro, and I took
• 1:24:19
  Speaker 9: it for granted cause I thought we had forever, you
• 1:24:21
  Speaker 9: know what I'm saying. So it'd be times like they
• 1:24:25
  Speaker 9: go to the studio or pull up to his house.
• 1:24:28
  Speaker 9: We'll be talking it up and he getting a gang.
• 1:24:30
  Speaker 9: But at this point, why he talking As I said,
• 1:24:33
  Speaker 9: I'm like, you know, I ain't taking advantage of it.
• 1:24:36
  Speaker 9: Uh all. I'm thinking, like, damn, I got a zip
• 1:24:38
  Speaker 9: at the house, Bro, I need to you know. And
• 1:24:43
  Speaker 9: then he watched the documentaries and I don't know what's
• 1:24:45
  Speaker 9: going on. He might be reading a book. I'm like, ah, nah,
• 1:24:49
  Speaker 9: I gotta go get some money cause a hood dad
• 1:24:52
  Speaker 9: later wrong, they can get to you know. I got
• 1:24:55
  Speaker 9: a little wise and a little older. That's when I
• 1:24:56
  Speaker 9: started playing attention. I ain't gonna lie to me for
• 1:25:00
  Speaker 9: yuh nah. I ended up uh catching the case Robberie
• 1:25:03
  Speaker 9: case didn't bailed me out. We was doing the uh
• 1:25:07
  Speaker 9: he did the v photo shoot for Victory Lack. The
• 1:25:10
  Speaker 9: original photo shot bailed me out. I went to the
• 1:25:13
  Speaker 9: photo shoot and we ended up going to the store
• 1:25:16
  Speaker 9: to get a suspect and we just had a conversation
• 1:25:20
  Speaker 9: about the situation on why it happened. It wasn't it
• 1:25:23
  Speaker 9: to change you feel me? And most rememberable thing I
• 1:25:29
  Speaker 9: can remember from that conversation he told me, you need
• 1:25:31
  Speaker 9: to cut the fat off. And the fat was, you know,
• 1:25:34
  Speaker 9: driving business, getting fresh every day, eating good, drinking liquor
• 1:25:41
  Speaker 9: getting dreary. You know you it was time to get
• 1:25:44
  Speaker 9: disciplined that way, God forbid it do happen again. You'll
• 1:25:49
  Speaker 9: have ten bands put up for some bill. You feel me,
• 1:25:51
  Speaker 9: You'll have like your your stuff together. You feel me.
• 1:25:54
  Speaker 9: And that's when I I it im I might I
• 1:25:56
  Speaker 9: MIGHTA took so long for me to like realize and
• 1:25:58
  Speaker 9: really put that into play. But that's one of the
• 1:26:01
  Speaker 9: most important things that Nip taught me and told me.
• 1:26:05
  Speaker 9: I don't heard when when you bailing me out that day.
• 1:26:07
  Speaker 5: Yeah, it's interesting cause as you're saying that, when we
• 1:26:10
  Speaker 5: walked in, you're watching the documentary. Yeah, we sit down,
• 1:26:14
  Speaker 5: you got the books. Yeah, And so you can feel
• 1:26:16
  Speaker 5: like the legacy is being passed on. The things you learned,
• 1:26:19
  Speaker 5: even subconsciously, are happening to you. I wonder what you
• 1:26:22
  Speaker 5: think of now as your role or being from the neighborhood.
• 1:26:27
  Speaker 5: What your impact now is for the people that are
• 1:26:28
  Speaker 5: still there.
• 1:26:29
  Speaker 9: Man, all I can do really is leave by demonstration,
• 1:26:33
  Speaker 9: cause I I I got like a lot of good
• 1:26:35
  Speaker 9: advice from uh older dudes from the hood that's you know,
• 1:26:38
  Speaker 9: that's that's being did it, but that's done with it.
• 1:26:41
  Speaker 9: Gave me advice. I'm about hanging in front of the building,
• 1:26:45
  Speaker 9: about walking to the store. He like, nigga, that kill you. Nigga,
• 1:26:48
  Speaker 9: get from in front of the building. Man, whatever the sixties, nigga,
• 1:26:51
  Speaker 9: I'm I'm posting, it's eighth thiven dough.
• 1:26:52
  Speaker 4: I'm right here.
• 1:26:54
  Speaker 9: And I don't take that to consideration until you get older.
• 1:26:58
  Speaker 9: Then you see it happen, you feel me, and then
• 1:27:01
  Speaker 9: there's only so much you can tell the youngest generation,
• 1:27:04
  Speaker 9: even my generation. I told people, my generation, my my,
• 1:27:07
  Speaker 9: my brother's ma. Some of my niggas I grew up
• 1:27:09
  Speaker 9: with from the sandbox. Come be bored with me at
• 1:27:12
  Speaker 9: the studio. We might we might be broke. Huh oh,
• 1:27:16
  Speaker 9: the holes ain't gonna put up. But nigga be safe.
• 1:27:18
  Speaker 9: And and it's an eggs a route guaranteed, that eggs
• 1:27:21
  Speaker 9: a rout Cause I seen the demonstration.
• 1:27:23
  Speaker 3: Obviously the gang culture is part of the nip legacy.
• 1:27:28
  Speaker 3: You guys, how is that as far as you watching
• 1:27:34
  Speaker 3: it being portrayed now, because now it's like it's all
• 1:27:38
  Speaker 3: over the world, it's everywhere. It's commercialized a lot of
• 1:27:43
  Speaker 3: different ways. What are your what's your thoughts on like
• 1:27:47
  Speaker 3: hip hop music, gang culture and like that coming together.
• 1:27:53
  Speaker 9: Don't get me wrong, it's a lot of real niggas
• 1:27:57
  Speaker 9: from other states. That's part of the gang. Tould you
• 1:28:00
  Speaker 9: that they adapted from Los Angeles. It's right, and they
• 1:28:03
  Speaker 9: some jenior real niggas and they do shit by the cold.
• 1:28:07
  Speaker 9: But the ones who really don't understand and shit and
• 1:28:11
  Speaker 9: the ain't really came to experience it and stuff like that,
• 1:28:17
  Speaker 9: it just looked corny f for them, you know what
• 1:28:19
  Speaker 9: I'm saying. It used to bother me, but now I'm
• 1:28:22
  Speaker 9: like man to each his own.
• 1:28:24
  Speaker 3: Do you think do you think it's Do you think
• 1:28:26
  Speaker 3: it's beneficial for them? For you, for just anybody like I.
• 1:28:30
  Speaker 3: Do you think that gangs are beneficial? Cause I was talking.
• 1:28:34
  Speaker 9: About not today. I don't think it is today. Not today.
• 1:28:37
  Speaker 9: If I knew it's gonna turn out like this, I'll
• 1:28:40
  Speaker 9: be the same nigga. But not an affiliate. M you feel me,
• 1:28:43
  Speaker 9: I'll be be the same me without saying Couzin sixty
• 1:28:47
  Speaker 9: crypt type shit and without that many enemies and shit
• 1:28:50
  Speaker 9: like that. But I'll be the same stand up, humble, selfless.
• 1:28:53
  Speaker 9: God you feel me, I'll be the same one. I
• 1:28:56
  Speaker 9: just you know when like like I said, you know
• 1:28:59
  Speaker 9: you you you You pick up what you learn and
• 1:29:01
  Speaker 9: what you see every day every day. It's just like
• 1:29:06
  Speaker 9: it it's still in you. But it ain't it a
• 1:29:08
  Speaker 9: it ain't beneficial not today.
• 1:29:10
  Speaker 5: Yeah, in terms of like even the exposure of it
• 1:29:12
  Speaker 5: when you're doing business. Obviously you got a brand, so
• 1:29:14
  Speaker 5: you music is your business.
• 1:29:16
  Speaker 3: Yeah.
• 1:29:17
  Speaker 5: If you alienate people, then you lose customers.
• 1:29:20
  Speaker 9: Yeah.
• 1:29:20
  Speaker 4: Is that one of those like kind of one of
• 1:29:21
  Speaker 4: those lessons you learn.
• 1:29:22
  Speaker 9: It as you would. Yeah, that that's one of I
• 1:29:24
  Speaker 9: still somebody just ask me about that too recently about
• 1:29:27
  Speaker 9: uh about ulrightdea I came over with. But they like,
• 1:29:32
  Speaker 9: oh uh, it's kind of like gonna be a little
• 1:29:36
  Speaker 9: due to the gang. But it's like the demonstrations, say otherwise,
• 1:29:41
  Speaker 9: you see when they buying playball clothing and boat from
• 1:29:45
  Speaker 9: Japan and they flying aready to pick it up or
• 1:29:48
  Speaker 9: when they getting like four or fire outfits and they
• 1:29:50
  Speaker 9: for they family in New York, like for a beanie
• 1:29:52
  Speaker 9: to the sweatpants. You feel me, it say otherwise feel me?
• 1:29:57
  Speaker 9: So I think like go like as far as like
• 1:30:02
  Speaker 9: in La, it'll be a little bit of resistance. But
• 1:30:06
  Speaker 9: when it come to outside the states, outside of like
• 1:30:09
  Speaker 9: different states and stuff, it'll be beneficial. Reason it being
• 1:30:13
  Speaker 9: or culture is so powerful to it like that. An
• 1:30:16
  Speaker 9: they ain't ever experienced it, but they probably know more
• 1:30:18
  Speaker 9: about it than I do. Mm, you feel megas. They
• 1:30:21
  Speaker 9: put they put our lifestyle on, do a magnifying glass
• 1:30:23
  Speaker 9: and look real careful, and they'll find something that we
• 1:30:25
  Speaker 9: missed and they wanna be a part of that. You
• 1:30:28
  Speaker 9: feel me, So you gotta think about it. Niggas Cana
• 1:30:32
  Speaker 9: bought T shirts that said crypt after country or a
• 1:30:36
  Speaker 9: T shirts that said nineteen sixty after country after states. Uh,
• 1:30:40
  Speaker 9: it'll be benefitis beneficial as at some degree. But far
• 1:30:46
  Speaker 9: as the La, Yeah, it ain't go. It ain't gonna
• 1:30:48
  Speaker 9: fly like that. Yeah, it ain't really no unity out
• 1:30:51
  Speaker 9: here like that. It's like every now for itself. It's
• 1:30:53
  Speaker 9: still a doggy dog world out here in La. Yeah,
• 1:30:55
  Speaker 9: in La, for sure, it's different from the other states.
• 1:30:58
  Speaker 9: When you go down South, they be I other than
• 1:31:01
  Speaker 9: when I went that Atlanta. They like this working together,
• 1:31:04
  Speaker 9: and then out out here is kind of like niggas
• 1:31:08
  Speaker 9: ain't even gonna speak to you. Nigga probably think you soft.
• 1:31:11
  Speaker 9: You say what's up? Bro, Nigga probably think you soft.
• 1:31:14
  Speaker 9: You know what I'm saying, But yeah it, you know it.
• 1:31:17
  Speaker 9: It's a resistance out here. When it come to like
• 1:31:19
  Speaker 9: certain merch, ll you gonna hit the ceiling at some
• 1:31:22
  Speaker 9: point you don't really wanna hit no ceiling. That's when
• 1:31:25
  Speaker 9: you gotta find time.
• 1:31:27
  Speaker 3: Hockey man, he's the He's the personality. You could just
• 1:31:30
  Speaker 3: tell his level of of reverence and respect for nim.
• 1:31:34
  Speaker 9: And you see nil she's Yates dude, that you gonna
• 1:31:37
  Speaker 9: account for it. When he said we went to the
• 1:31:39
  Speaker 9: sanctuary that night, I felt that way.
• 1:31:43
  Speaker 5: I felt like, this is a prittylege opportunity that nobody's had,
• 1:31:47
  Speaker 5: but they wanted us to see it because they understand
• 1:31:50
  Speaker 5: the mission that we're on.
• 1:31:51
  Speaker 9: Yeah, man, in the back of the back pates or
• 1:31:53
  Speaker 9: stuffing like well what what up?
• 1:31:55
  Speaker 5: Yeah listen man, you know, watching the the marathon and
• 1:31:59
  Speaker 5: and watching y'all your story, man, It's always been super inspirational.
• 1:32:04
  Speaker 9: But I was talking talk D to uh Copy yesterday
• 1:32:07
  Speaker 9: and he was saying.
• 1:32:08
  Speaker 6: Yo, he was my young boy and he pulled you up.
• 1:32:12
  Speaker 5: So what was it like as a young and watching
• 1:32:14
  Speaker 5: these guys move around uh in in in the city
• 1:32:17
  Speaker 5: at the time.
• 1:32:19
  Speaker 10: Shit shouting dry la at the time, it was crazy.
• 1:32:23
  Speaker 10: You see what I'm saying, Copy a couple other bras,
• 1:32:27
  Speaker 10: See what I'm saying. They was like people I looked
• 1:32:30
  Speaker 10: up to when I was young. See what I'm saying.
• 1:32:32
  Speaker 10: They was hood. They did what they were supposed to do,
• 1:32:35
  Speaker 10: but they didn't just steer a nigga like crash out.
• 1:32:40
  Speaker 10: It's like, you gonna do everything you gotta do, but
• 1:32:43
  Speaker 10: I'm not just gonna crash you. So I I liked it.
• 1:32:45
  Speaker 10: That was certain, you know what I'm saying. Older armies
• 1:32:48
  Speaker 10: and yeah, I kind of like took a little bit
• 1:32:52
  Speaker 10: of all my bras and like mixed it into my shit.
• 1:32:57
  Speaker 10: And then I just came with that recipe I.
• 1:32:59
  Speaker 4: W on of the ad times.
• 1:33:00
  Speaker 5: Do you think how the older youngins in the neighborhood
• 1:33:04
  Speaker 5: why they chose you?
• 1:33:06
  Speaker 9: What th what what you think they saw on you
• 1:33:07
  Speaker 9: to say? Yo? We gotta grab him and bring him
• 1:33:09
  Speaker 9: with us.
• 1:33:11
  Speaker 10: Shit, it wasn't really you know shit, know what I'm saying. Man,
• 1:33:19
  Speaker 10: It wasn't even like it just it just happened. Like
• 1:33:23
  Speaker 10: it just happened. Like I'm in the hood doing my shit.
• 1:33:27
  Speaker 10: They in the hood doing they shit. And you know
• 1:33:29
  Speaker 10: how it's more or not even like a person could choose.
• 1:33:36
  Speaker 10: It's more like the energy. Mm, the energy choose you.
• 1:33:39
  Speaker 10: You know what I mean?
• 1:33:40
  Speaker 4: Yea, yea yeah.
• 1:33:41
  Speaker 10: So like I get with Kyby, I'll get with Nip.
• 1:33:43
  Speaker 10: I get with these type people and the energy connected us,
• 1:33:47
  Speaker 10: not like I tried to be with them or try
• 1:33:50
  Speaker 10: to be they little bro, you know what I mean.
• 1:33:53
  Speaker 10: And the same with them. I feel like the energy
• 1:33:56
  Speaker 10: connected with them where they like we fuck with little
• 1:33:58
  Speaker 10: bro and then and it was on from there.
• 1:34:01
  Speaker 4: Yeah. That that's important.
• 1:34:02
  Speaker 10: Man.
• 1:34:03
  Speaker 9: It's similar to our story.
• 1:34:04
  Speaker 5: And I was telling you, like a lot of people
• 1:34:06
  Speaker 5: see our team, but they see the young guys with us,
• 1:34:08
  Speaker 5: and there was always uh a mission of us said
• 1:34:10
  Speaker 5: like look, if they gonna be the next let's grab
• 1:34:12
  Speaker 5: and make sure they they always good. So you know,
• 1:34:15
  Speaker 5: that was one of the things I seen in and
• 1:34:16
  Speaker 5: that the young crew was like, alright, we gotta do that.
• 1:34:18
  Speaker 5: But I I seen that in Ja and his crew,
• 1:34:20
  Speaker 5: you know what I'm saying. So that's how the music translates.
• 1:34:22
  Speaker 5: But I wanna right now, obviously in the role that
• 1:34:24
  Speaker 5: you're in, obviously you've grown. You know what, do you
• 1:34:27
  Speaker 5: feel your role is now to the the younger homies
• 1:34:29
  Speaker 5: that's still out in the hood, Like do you rope back?
• 1:34:32
  Speaker 9: Do you mentor them?
• 1:34:33
  Speaker 5: Like?
• 1:34:33
  Speaker 9: Are you taking the role now that Waltz was given
• 1:34:35
  Speaker 9: to you?
• 1:34:36
  Speaker 10: For sure? Like you know, I feel like we got
• 1:34:40
  Speaker 10: laid by example, you know what I'm saying. I'm tryna
• 1:34:43
  Speaker 10: push and get to these levels where I could show
• 1:34:46
  Speaker 10: my young niggas this shit could be done, just like hussele,
• 1:34:49
  Speaker 10: what's tryna do with us? And so at myer that
• 1:34:53
  Speaker 10: goes to just keep going, get bigger, bigger, bigger, so
• 1:34:57
  Speaker 10: people can from my neighborhood see like cause on my side,
• 1:35:02
  Speaker 10: niggas don't make it, you know what I'm saying. So
• 1:35:04
  Speaker 10: they never seen nobody's eather make it. S Nipper was
• 1:35:08
  Speaker 10: the biggest shit like over there, like you know what
• 1:35:10
  Speaker 10: I'm saying. So it's like they gotta keep that going
• 1:35:13
  Speaker 10: cause I know that's what Nip was on. He wanted
• 1:35:15
  Speaker 10: to like and he went out for that shit. So
• 1:35:18
  Speaker 10: I respect that. So I'm like, I gotta keep that
• 1:35:20
  Speaker 10: shit going no matter what. You see what I'm saying,
• 1:35:23
  Speaker 10: until it's over for me or wherever the fuck. And
• 1:35:26
  Speaker 10: then it passed on to the young niggas and they
• 1:35:29
  Speaker 10: didn't learn from what they learned from me, and keep
• 1:35:31
  Speaker 10: this shit alive, you know what I mean? Where this
• 1:35:34
  Speaker 10: shit live forever? The marathon' always uh continue.
• 1:35:45
  Speaker 4: Me me?
• 1:35:49
  Speaker 10: Yeah, yeah, only smoking given, no pass.
• 1:36:04
  Speaker 3: Alright, So we in the sanctuary.
• 1:36:07
  Speaker 10: Yeah, man, that's the way.
• 1:36:08
  Speaker 3: That's what bro To said.
• 1:36:09
  Speaker 10: This is the sanctuary.
• 1:36:10
  Speaker 3: We don't want to we don't let nobody in here.
• 1:36:12
  Speaker 10: Yeah, it's compound coma.
• 1:36:14
  Speaker 4: Just what's lasting.
• 1:36:15
  Speaker 3: So tell me to 'em what what this is? A studio?
• 1:36:18
  Speaker 10: This is it?
• 1:36:18
  Speaker 3: This is the original studio.
• 1:36:20
  Speaker 10: Yeah, it's one of the original studios.
• 1:36:22
  Speaker 9: You know.
• 1:36:24
  Speaker 10: That's on our headquarters, keeping this shit going, still going.
• 1:36:29
  Speaker 11: So I see a little board.
• 1:36:30
  Speaker 3: You got to move on. Records, you got the clothing,
• 1:36:35
  Speaker 3: you got the exotics, you got the foundation. So tell
• 1:36:39
  Speaker 3: us what's what's going on. Let's let's start with the records.
• 1:36:42
  Speaker 9: So what's going on?
• 1:36:42
  Speaker 10: With the music side. For you with the music side,
• 1:36:45
  Speaker 10: I've been like just like focusing in, like working on
• 1:36:50
  Speaker 10: my craft, being real quiet, just you know, working. So
• 1:36:54
  Speaker 10: I got some shit. So I got a gang of
• 1:36:56
  Speaker 10: song I just been stacking 'em, stacking 'em. So now
• 1:36:59
  Speaker 10: I ain't got to the point where I'm ready to
• 1:37:01
  Speaker 10: put 'em out cause I've been working on it so long.
• 1:37:04
  Speaker 10: And yeah, so that's about to come out real soon.
• 1:37:08
  Speaker 10: I've been tryna just pick through the song, see what
• 1:37:12
  Speaker 10: I wanna drop first? What should I keep or should
• 1:37:15
  Speaker 10: I you know what I mean? Shit like that.
• 1:37:18
  Speaker 3: So you got a like nit fatal experience. Knit actually
• 1:37:22
  Speaker 3: rapped about it, and you said, when you all got
• 1:37:24
  Speaker 3: shot in his head, how did that feel? How did
• 1:37:26
  Speaker 3: that change your life? If anything? Like you know her
• 1:37:29
  Speaker 3: fifty when you say you got shot at times and
• 1:37:32
  Speaker 3: it made him work hard. It it changed his whole
• 1:37:34
  Speaker 3: work ethic, It changed his whole outlook or everything. And
• 1:37:37
  Speaker 3: that's even his voice changed. And he said, like you
• 1:37:39
  Speaker 3: really tapped into that kind of made him an artist
• 1:37:42
  Speaker 3: that he is. Now, How how did that experience you
• 1:37:45
  Speaker 3: know shape.
• 1:37:45
  Speaker 10: You shit really just made me understand like this shit
• 1:37:52
  Speaker 10: is real? Like you could be right there in one minute.
• 1:37:55
  Speaker 10: And then you gone, like you know what I'm saying,
• 1:37:57
  Speaker 10: that was that close. I was just chilling and and
• 1:38:00
  Speaker 10: I was shot bleeding, you see what I'm saying. And
• 1:38:02
  Speaker 10: I was like, damn, it's it's a rap like you
• 1:38:07
  Speaker 10: just And I was sixteen at the time, so I
• 1:38:10
  Speaker 10: was still young. I was like, Damn, it's crazy you shot.
• 1:38:14
  Speaker 10: You fucked up, you bleeding right now. And I'm like,
• 1:38:19
  Speaker 10: you see what I'm saying. You worked yourself quick just
• 1:38:21
  Speaker 10: off a little decision. You made one little decision changed
• 1:38:25
  Speaker 10: your whole life that fast. And then it it kind
• 1:38:28
  Speaker 10: of made me realize what like my mom kind of
• 1:38:32
  Speaker 10: used to tell me she's trying to like prevent that
• 1:38:36
  Speaker 10: type of shit from happening, you know, but you're a
• 1:38:37
  Speaker 10: young nigga when you like fifteen sixteen, you don't want
• 1:38:40
  Speaker 10: to hear that shit. But I remember getting shot, and
• 1:38:42
  Speaker 10: I'm like, damn, thed that trick myself all of this
• 1:38:47
  Speaker 10: shit that fast, she said, like nigga, I And then
• 1:38:51
  Speaker 10: I sit there like damn, And so I was fucked up.
• 1:38:55
  Speaker 10: They said shit like I couldn't walk or be brained
• 1:38:59
  Speaker 10: dead like all that type of shit. And when I
• 1:39:04
  Speaker 10: bounce back from that hustle really kind of grab me up,
• 1:39:07
  Speaker 10: like you about to do some other shit like and
• 1:39:10
  Speaker 10: I'm like, come on, man, I'm with that, like let's
• 1:39:13
  Speaker 10: do something. So that went to that, and then I
• 1:39:16
  Speaker 10: started just sitting in the studio watching him work and
• 1:39:19
  Speaker 10: I'm tryna hustle, do a little shit, and I said,
• 1:39:22
  Speaker 10: be like, bro, this shit born, like how you stay
• 1:39:25
  Speaker 10: here all day? Like like, bro, you ain't depressed, like
• 1:39:29
  Speaker 10: looking at these same walls. He wouldn't leave, and I'm like, bro,
• 1:39:33
  Speaker 10: I'll be back, like I'll feel you, but I'll be back.
• 1:39:36
  Speaker 10: But then I come back, he's still there. See what
• 1:39:40
  Speaker 10: I'm saying. So that taught me like this, how you
• 1:39:43
  Speaker 10: gotta do it. If you wanna do it, you can't leave.
• 1:39:46
  Speaker 10: Make the food come to you. Make everybody that's in
• 1:39:49
  Speaker 10: your life come to you if they care. Don't leave.
• 1:39:53
  Speaker 10: And so hey, I've been following that program, Like you
• 1:39:56
  Speaker 10: know what's like when.
• 1:39:57
  Speaker 3: Fifty said more work to piy mahs and then what
• 1:40:00
  Speaker 3: do you say, Now I know that I'm here for
• 1:40:01
  Speaker 3: a real reason, like yeah, shot, yeah, hey you said
• 1:40:06
  Speaker 3: you could have been brained in it, you could have
• 1:40:08
  Speaker 3: been paralyzed, but you know that's that's that's something that
• 1:40:12
  Speaker 3: it's actually America for sure.
• 1:40:15
  Speaker 5: There's a there's a bigger mission, bigger calling on your life.
• 1:40:17
  Speaker 5: Well you walked in here, you said, Yo, this is
• 1:40:19
  Speaker 5: the sanctuary. This is why, this is why I get
• 1:40:21
  Speaker 5: the ideas. And so we we talked about the records.
• 1:40:24
  Speaker 5: But let's talk about the exotics, you know what I mean.
• 1:40:26
  Speaker 5: We we we talked to copy yesterday and he was
• 1:40:28
  Speaker 5: talking about the marijuana industry ten years ago in his
• 1:40:30
  Speaker 5: vision for it. How'd you get into it? What what's
• 1:40:33
  Speaker 5: your vision for the growth of your business.
• 1:40:36
  Speaker 10: Or shit like Originally back in the days, I was
• 1:40:42
  Speaker 10: known for like having weed, shit like that, the best
• 1:40:45
  Speaker 10: weed in the neighborhood. Everybody had come to me. And
• 1:40:50
  Speaker 10: one thing about me, I wanted to get some money
• 1:40:52
  Speaker 10: cause we didn't have no money. So it wasn't a
• 1:40:55
  Speaker 10: time you couldn't call me two thirty I'm waking up,
• 1:40:58
  Speaker 10: three thirty am. I'm waiting up like it didn't matter.
• 1:41:01
  Speaker 10: Call my phone. You can get some weed. Pull right
• 1:41:04
  Speaker 10: to the back. I'm coming out. I'm gonna serve anybody
• 1:41:08
  Speaker 10: for the whole South Central used to come pull up,
• 1:41:11
  Speaker 10: get the little weed and go on on on and so,
• 1:41:16
  Speaker 10: like I always was like, and one day a nigga
• 1:41:19
  Speaker 10: need to take that shit to the next level, see
• 1:41:21
  Speaker 10: what I'm saying. So now we like and then Nip
• 1:41:25
  Speaker 10: got this little strand marathon Og. We got the collective
• 1:41:29
  Speaker 10: of the weed Store. And so now I'm like, shit,
• 1:41:33
  Speaker 10: this shit turning like legit. Let me turn my not
• 1:41:38
  Speaker 10: legit life to the legit life. And so sat down
• 1:41:43
  Speaker 10: with some growers, picked my favorite strands, uh, got my packaging, made,
• 1:41:51
  Speaker 10: did shit like that, and dropped. So I'm about to
• 1:41:55
  Speaker 10: do the official drop. I don't know a date, but
• 1:41:57
  Speaker 10: it's coming. I ain't at the official drop yet.
• 1:42:01
  Speaker 3: So what's talking about this merch situation? You got a hoodie, yeah,
• 1:42:06
  Speaker 3: has a a hundred dollar bill on it, and you
• 1:42:09
  Speaker 3: say that's gonna be that's gonna be a castle that you.
• 1:42:12
  Speaker 4: Would be dropt and swing.
• 1:42:13
  Speaker 3: So what's the deal with the merk?
• 1:42:14
  Speaker 4: What?
• 1:42:14
  Speaker 9: What?
• 1:42:15
  Speaker 3: What inspires you to fashion? You seem like you you
• 1:42:17
  Speaker 3: into fashion. You been in fashion your whole life?
• 1:42:20
  Speaker 10: Yeah, you know, always been in a fashion Like when
• 1:42:24
  Speaker 10: I started can afford it? You know, it was Tom
• 1:42:27
  Speaker 10: and A just have to have to wherever he at.
• 1:42:29
  Speaker 10: You got that, But yeah, when it got to the
• 1:42:31
  Speaker 10: point I can afford it. Hell yeah, I wanna put
• 1:42:34
  Speaker 10: that shit on every day. So like my hoodie what
• 1:42:39
  Speaker 10: kind of inspired, Like they call me Bluey cause it's
• 1:42:42
  Speaker 10: like the blue money. Once I got that blue money,
• 1:42:44
  Speaker 10: it kind of turned me out.
• 1:42:46
  Speaker 9: I just went bright.
• 1:42:49
  Speaker 10: And so with my clothing brand, I kind of wanted
• 1:42:52
  Speaker 10: it to be like kind of like about me and
• 1:42:55
  Speaker 10: kind of like how I live and what I represent.
• 1:42:59
  Speaker 10: So I'm in the blue strip. I call myself blue strip. Also,
• 1:43:03
  Speaker 10: I got a lot of names, so bluey, blue strip
• 1:43:07
  Speaker 10: all that. So I was like, I gotta put a
• 1:43:10
  Speaker 10: blue strip on every hoodie. People like, well, you Grady,
• 1:43:13
  Speaker 10: you gotta s You gonna have to put the money
• 1:43:15
  Speaker 10: on it too. I was like, shit, fuck it, I'm
• 1:43:17
  Speaker 10: just gonna have to put the money. And So I
• 1:43:20
  Speaker 10: had that idea for so long, like I don't know,
• 1:43:25
  Speaker 10: maybe like ten years some shit like that. I just
• 1:43:28
  Speaker 10: had the idea like and then recently I was just like, man,
• 1:43:31
  Speaker 10: won't you bring the fucking idea to life and make
• 1:43:36
  Speaker 10: the shit happen and put 'em up like and so
• 1:43:39
  Speaker 10: I went and pulled up on my boy hollered at
• 1:43:42
  Speaker 10: like Black Sam got some ideas from everybody that I
• 1:43:45
  Speaker 10: fuck with, bought her who else? I pulled up on
• 1:43:50
  Speaker 10: couple dudes. You know what I'm saying that I fuck
• 1:43:52
  Speaker 10: with and I I fuck with that vision or toothfly
• 1:43:56
  Speaker 10: he got the vertebrate, shut out vertebrae. It's my boy.
• 1:43:59
  Speaker 10: Uh pulled up, got some ideas and I went to
• 1:44:03
  Speaker 10: my my dude uh factory and I told him in
• 1:44:08
  Speaker 10: the concept the idea, gave him a hundred picked the color,
• 1:44:12
  Speaker 10: came with some artwork, and he brought it to life.
• 1:44:15
  Speaker 10: See what I'm saying. I hate that one. And I
• 1:44:17
  Speaker 10: was like, yeah this, yeah, now I could see it now.
• 1:44:22
  Speaker 10: I'm like, I'm gonna tweak little things, add little tags
• 1:44:25
  Speaker 10: and worth and then it's just ready to go. I'm
• 1:44:28
  Speaker 10: just gonna drop it.
• 1:44:30
  Speaker 5: Hold out mixed teeth to the hundred dollar bill in the.
• 1:44:32
  Speaker 10: Sweatshirt, shit like that, like some hustle shit.
• 1:44:36
  Speaker 5: I mean, we got the records, we got the exotics,
• 1:44:38
  Speaker 5: but most importantly, and I know that meant a lot
• 1:44:40
  Speaker 5: to you know, the entire Arethone family. It's community. And
• 1:44:44
  Speaker 5: so you got blue many foundations. So talk a little
• 1:44:47
  Speaker 5: about what that is and the impact that you can
• 1:44:49
  Speaker 5: see for.
• 1:44:50
  Speaker 10: That shit, the Blue Money Foundation. I just want to,
• 1:44:54
  Speaker 10: like a lot of the funds I get from I
• 1:44:58
  Speaker 10: don't know, the Clothes and the Mute. I just always
• 1:45:01
  Speaker 10: want to take a lease, I don't know, ten percent
• 1:45:04
  Speaker 10: something throwing to the funds the Blue Money Foundation. You
• 1:45:10
  Speaker 10: know what I'm saying. It's just so like the neighborhood.
• 1:45:13
  Speaker 10: We got the Nip Hustle Foundation also, so just so
• 1:45:17
  Speaker 10: the neighborhood, like the kids and the people that's growing
• 1:45:20
  Speaker 10: up after us when they don't have like backpacks and
• 1:45:25
  Speaker 10: shit like that for school and all that, the Blue
• 1:45:29
  Speaker 10: Money Foundation or the Hustle Foundation, we're covering all that.
• 1:45:34
  Speaker 10: You know, if you really serious needed we got that.
• 1:45:38
  Speaker 10: If you really serious need a MacBook and you a
• 1:45:41
  Speaker 10: kid that's in school and you really handling your business,
• 1:45:46
  Speaker 10: we'll buy you a MacBook. But you need to come
• 1:45:49
  Speaker 10: on and show the right shit that you've really been working.
• 1:45:53
  Speaker 10: Go on my pocket and get the MacBook. So what
• 1:45:55
  Speaker 10: I'm saying, So that's kind of how I want my
• 1:45:58
  Speaker 10: foundation to be. Just it's about like giving back to
• 1:46:01
  Speaker 10: the people that really needed.
• 1:46:03
  Speaker 5: Is that something that's been fundamental and in pretty much
• 1:46:06
  Speaker 5: everybody's business. It seems like everybody has their own independent thing,
• 1:46:09
  Speaker 5: although it's a it's a family old money and it's
• 1:46:13
  Speaker 5: the community give back of foundational principle inside the businesses.
• 1:46:17
  Speaker 10: Yeah, it is cause you know, like when you come
• 1:46:20
  Speaker 10: from nothing, you know how it feel to be like
• 1:46:23
  Speaker 10: I have nothing. I'm sure like we all come from
• 1:46:26
  Speaker 10: like where it was thirsty. We didn't have no bag
• 1:46:29
  Speaker 10: to start with. So it was like when I be
• 1:46:33
  Speaker 10: able to have my bag and you know, do my shit.
• 1:46:36
  Speaker 10: I think back, like I remember I was like y'all
• 1:46:39
  Speaker 10: one time, So it's like if I could help y'all
• 1:46:42
  Speaker 10: take this. I can't give y'all everything, but here take this.
• 1:46:47
  Speaker 10: You know what I'm saying, to keep going, don't stop
• 1:46:50
  Speaker 10: shit like that?
• 1:46:52
  Speaker 3: So how is how is it important for all y'all
• 1:46:55
  Speaker 3: guys that still like it seem like y'all real, real close,
• 1:46:57
  Speaker 3: like the whole al moment after the past, Like how
• 1:47:03
  Speaker 3: important wasn't to just still remain close and be each
• 1:47:06
  Speaker 3: other the support system. Cause I'm sure everybody got their
• 1:47:08
  Speaker 3: own issues and everybody deals with things differently, but you
• 1:47:13
  Speaker 3: know how important was that to still remain as a
• 1:47:15
  Speaker 3: human even though it.
• 1:47:17
  Speaker 10: Was no longer here. I feel like it was very
• 1:47:21
  Speaker 10: important to like keep the squad together, cause it's like,
• 1:47:26
  Speaker 10: fuck us, this will hustle, build hustle, seeing something in
• 1:47:30
  Speaker 10: each person where he put this together and you know
• 1:47:33
  Speaker 10: what I'm saying, and he made a play that's it's like, Okay,
• 1:47:37
  Speaker 10: I fuck if I like it or not, or if
• 1:47:40
  Speaker 10: y'all like it, Uh, this hustle play. So if y'all
• 1:47:44
  Speaker 10: fuck with hustle everybody, we gotta keep this shit together.
• 1:47:48
  Speaker 10: And so I'm like I always just said i'm'a do
• 1:47:51
  Speaker 10: my part, and I just do my part and this shit,
• 1:47:55
  Speaker 10: you know what I mean, whatever the squad need for
• 1:47:57
  Speaker 10: me or they call 'em whatever, I'm on that it.
• 1:48:02
  Speaker 3: So what's the what's the vision moving forward? What's what
• 1:48:05
  Speaker 3: are you most passionate about? You got the music, got
• 1:48:07
  Speaker 3: the candidates, you got to close, Like what'sh What's what's
• 1:48:11
  Speaker 3: your number one passion that you believe?
• 1:48:13
  Speaker 11: Did he one?
• 1:48:14
  Speaker 10: Umber two? I'm just really tryna like take it there.
• 1:48:20
  Speaker 10: You see what I'm saying, Like my mission hustle. We
• 1:48:23
  Speaker 10: used to sit in here and just focus on like
• 1:48:26
  Speaker 10: taking it there, like doing some shit that never been done.
• 1:48:30
  Speaker 10: You know what I'm saying, Being like Warren Buffett, but
• 1:48:35
  Speaker 10: from south Central that never been done. He don't know
• 1:48:38
  Speaker 10: a nigga that got sixty billion that's from South Central.
• 1:48:43
  Speaker 10: You see what I'm saying. Shit like that we used
• 1:48:45
  Speaker 10: to be on and I used to be like, yeah,
• 1:48:47
  Speaker 10: I'm like, that's sound a tricky hustle, but hey man,
• 1:48:51
  Speaker 10: I believe it that we could try it.
• 1:48:53
  Speaker 11: I'm with it.
• 1:48:54
  Speaker 9: Let's try it.
• 1:48:55
  Speaker 10: He like, nah, I'm all trust me, bro, let's just
• 1:48:57
  Speaker 10: stay down. Fuck all that we gonna just s And
• 1:49:00
  Speaker 10: I'm like, alright, well right here, let's cover. And so
• 1:49:06
  Speaker 10: to this day, I'm still on that mission, like Warren
• 1:49:09
  Speaker 10: buffet this shit, go grab that money, go get you
• 1:49:12
  Speaker 10: sixty billion now, n Like that's them there, Like alright,
• 1:49:16
  Speaker 10: you did something, cause now you can go turn the
• 1:49:19
  Speaker 10: everybody up, you can turn the hood up, you can
• 1:49:21
  Speaker 10: look out. You know what I'm saying. M But if
• 1:49:23
  Speaker 10: you don't do that, you ain't really done nothing. Like
• 1:49:26
  Speaker 10: I'm tryna do some shit that ain't been done. That's
• 1:49:29
  Speaker 10: really the goal. Like I'm tryna take you to a
• 1:49:31
  Speaker 10: level while I'm scared of myself.
• 1:49:33
  Speaker 4: Like I L I like that you said that you
• 1:49:34
  Speaker 4: you wanna take it with nobody's ever going right.
• 1:49:37
  Speaker 5: So all money in obviously this family, we feel like
• 1:49:40
  Speaker 5: we're living inside of m Nip's legacy. But I wanna know,
• 1:49:44
  Speaker 5: as an individual, what do you want your legacy to be?
• 1:49:49
  Speaker 4: Shit?
• 1:49:50
  Speaker 10: But our legacy just like just me, like what I
• 1:49:54
  Speaker 10: live by, you know, I live by the cold. Just
• 1:49:56
  Speaker 10: stay real to this shit. Don't fold. Don't do the
• 1:50:00
  Speaker 10: little bulls shit Like even though I come from like
• 1:50:03
  Speaker 10: some scanners, shit, I don't do bullshit to my folk
• 1:50:07
  Speaker 10: and like and sound or all that. That's goofy shit
• 1:50:10
  Speaker 10: to me. Horm rights, we don't do that.
• 1:50:13
  Speaker 5: And so.
• 1:50:15
  Speaker 10: Yeah, I just wanna you know, just what the young
• 1:50:20
  Speaker 10: dads or whoever looking up to this shit and know
• 1:50:23
  Speaker 10: that like no matter how you start, that ain't how
• 1:50:27
  Speaker 10: you gotta finish. You can do whatever you really wanna
• 1:50:30
  Speaker 10: do if you take it there. You know what I'm saying.
• 1:50:33
  Speaker 10: It is the difference in like winning lusing is like,
• 1:50:37
  Speaker 10: ain't the one is to win? Like if you never
• 1:50:39
  Speaker 10: wanna win, you not gonna win.
• 1:50:41
  Speaker 3: We don't get a chance to write our legacy. You know,
• 1:50:44
  Speaker 3: nobody gets a chance to write their legacy. Your legacy
• 1:50:47
  Speaker 3: is written by other people.
• 1:50:48
  Speaker 9: Y'all.
• 1:50:48
  Speaker 3: Remember Styles has said this, like only thing that matters
• 1:50:51
  Speaker 3: when you when they when you die is what they
• 1:50:53
  Speaker 3: thought of you. And you could tell how great he
• 1:50:57
  Speaker 3: was because of how what they order from what they
• 1:51:00
  Speaker 3: think of him. But the one common denominator between every
• 1:51:04
  Speaker 3: single person that we spoke to, it's how close they
• 1:51:07
  Speaker 3: hold knit.
• 1:51:08
  Speaker 5: This is a privilege opportunity that nobody's had, but they
• 1:51:12
  Speaker 5: wanted us to see it because they understand the mission
• 1:51:14
  Speaker 5: that we're on.
• 1:51:15
  Speaker 3: Even though I never got a chance to meet him,
• 1:51:18
  Speaker 3: I know.
• 1:51:18
  Speaker 9: Who he was as a person.
• 1:51:19
  Speaker 3: I know how he was now cause I got a
• 1:51:21
  Speaker 3: chance to meet the people that were closest to them,
• 1:51:23
  Speaker 3: and I I I think I have a a full
• 1:51:26
  Speaker 3: understanding of who he was as a person, how he was,
• 1:51:29
  Speaker 3: how how the conversation would have been if we weren't
• 1:51:32
  Speaker 3: able to have that conversation with him. But we did
• 1:51:34
  Speaker 3: have a conversation with him through the people that he
• 1:51:37
  Speaker 3: loved the most.
• 1:51:38
  Speaker 5: Is go back to that first line, like if you
• 1:51:39
  Speaker 5: would do is that wasn't supposed to make it out,
• 1:51:42
  Speaker 5: but the cude the language. I felt like Nip was
• 1:51:44
  Speaker 5: speaking about himself, so but I feel like he was
• 1:51:47
  Speaker 5: talking about us too, especially in financial education, something that
• 1:51:51
  Speaker 5: was way over everybody's had, but we decoded the natrix
• 1:51:55
  Speaker 5: and when we get to speak, it's like.
• 1:51:57
  Speaker 9: A code of language.
• 1:51:58
  Speaker 4: We understand the language we speaking.
• 1:52:10
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 1:52:14
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:52:18
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 1:52:22
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 1:52:26
  Speaker 1: some of the heinous migrant criminals caught because of President
• 1:52:30
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 1:52:33
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:52:38
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 1:52:42
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 1:52:45
  Speaker 1: are here illegally, your next you will be fine nearly
• 1:52:49
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 1:52:53
  Speaker 1: never return. But if you register using our CBP home
• 1:52:57
  Speaker 1: app and leave now, you could be allowed to return legally.
• 1:53:00
  Speaker 1: Do what's right.
• 1:53:02
  Speaker 11: Leave now.
• 1:53:03
  Speaker 1: Under President Trump, America's laws, border and families.
• 1:53:07
  Speaker 6: Will be protected.
• 1:53:08
  Speaker 2: Sponsored by the United States Department of Homeland Security,