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From Orthopedic Surgeons to Steel Suppliers: How Facebook Ads Can Scale Any Business with Rachael Doukas: An EOFire Classic from 2021
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Rachael Doukas is the founder of Doukas Media and specializes in generating online marketing success for companies in industries that tend to underestimate the power of digital advertising.
Top 3 Value Bombs
1. Understand who you're marketing to. Know their needs and how to help them. Make your campaigns about them in order to develop trust.
2. Dig…
The skinny
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