Latest / The Keri Croft Show / From Food Truck to North Market: Rick Harrison Wolfe on Reinvention, Risk, and Building in Columbus

Transcript

From Food Truck to North Market: Rick Harrison Wolfe on Reinvention, Risk, and Building in Columbus · The Keri Croft Show

• 0:00
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• 0:32
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• 0:34
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• 0:55
  SPEAKER_01: This is about feeling refreshed, balanced, and confident again.
• 1:00
  SPEAKER_01: So if you've been craving a real pick-me-up, Donaldson is ready when you are.
• 1:05
  SPEAKER_01: Hey there, you beautiful badass.
• 1:08
  SPEAKER_01: Badass.
• 1:10
  SPEAKER_01: Welcome to the Carrie Croft Show.
• 1:15
  SPEAKER_01: The first thing I wanted to know was what you're gonna wear.
• 1:18
  SPEAKER_01: So we need to dice.
• 1:23
  SPEAKER_00: I mean on his own, which, you know, he's, you know, well, you know him.
• 1:26
  SPEAKER_01: Well, first of all, Rick, welcome to the Carrie Croft show.
• 1:28
  SPEAKER_01: Thank you very much.
• 1:30
  SPEAKER_01: It's an honor and thank you.
• 1:32
  SPEAKER_01: And I didn't, how did I not know you existed?
• 1:34
  SPEAKER_01: You're like a low-key fabulous like you're someone that I should know, and now that I know you, I'm like, how did I not, how was this not already a thing?
• 1:43
  SPEAKER_00: It's kind of by plan to me.
• 1:45
  SPEAKER_00: Yeah.
• 1:45
  SPEAKER_01: I think well, you are low-key.
• 1:46
  SPEAKER_01: You're not, you don't have a big social following.
• 1:48
  SPEAKER_01: No, no.
• 1:49
  SPEAKER_01: But you're you're like, I feel like you're very in the real world.
• 1:52
  SPEAKER_00: I work and I leave.
• 1:53
  SPEAKER_01: Yeah, you're in the real, you're you're IRL in real life.
• 1:56
  SPEAKER_00: Yeah, in real life.
• 1:57
  SPEAKER_00: Yeah.
• 1:58
  SPEAKER_01: So let's talk about how you and I got connected.
• 2:00
  SPEAKER_01: The one, the only.
• 2:01
  SPEAKER_01: I used to call him Ron Vessler because we go way, way back.
• 2:05
  SPEAKER_00: Okay.
• 2:05
  SPEAKER_01: Uh, Ryan, you know, I had him on the show recently after lassoing his ass in after two years.
• 2:10
  SPEAKER_00: That's what he told me.
• 2:11
  SPEAKER_01: And then he FaceTimed me with his wife like a couple days later.
• 2:15
  SPEAKER_00: He was lovely.
• 2:15
  SPEAKER_00: 8 31.
• 2:16
  SPEAKER_00: Still know how she puts up with him.
• 2:17
  SPEAKER_00: Oh my God.
• 2:18
  SPEAKER_00: She's fantastic.
• 2:18
  SPEAKER_00: We're gonna get her in here.
• 2:19
  SPEAKER_00: Oh man, no, no, no.
• 2:20
  SPEAKER_01: We're gonna get the dirt story, and we're gonna get the dirt.
• 2:22
  SPEAKER_01: So, anyway, FaceTimes me, and then next thing you know, he's like, I know you who you need to have on the show.
• 2:26
  SPEAKER_01: And then he puts us on a text trail together right away.
• 2:29
  SPEAKER_01: And you and I were like, hey, clearly we're friends now.
• 2:32
  SPEAKER_00: So here we are.
• 2:33
  SPEAKER_00: Yeah.
• 2:33
  SPEAKER_00: No, Ryan is fantastic.
• 2:35
  SPEAKER_00: And my my quick funny story about him is you know, I was in the fashion biz, and uh, we went to trade shows in Vegas constantly, and uh, there's a show called Magic.
• 2:46
  SPEAKER_00: It's still none of them are as important as they once were, but there were side shows.
• 2:49
  SPEAKER_00: Magic's the big one, that's what the big brands are.
• 2:50
  SPEAKER_00: And then these little shows, pool platform where the up-and-comers are.
• 2:55
  SPEAKER_00: And I think pool was like the little one.
• 2:57
  SPEAKER_00: And I'm walking with my design team and my people looking around to see what's happening in the world.
• 3:01
  SPEAKER_00: And there's this little maybe it's 10 by 10 at best, 8x8, small, little.
• 3:07
  SPEAKER_00: And the company I work for, we had a booth the size of this building.
• 3:10
  SPEAKER_00: I mean, we're a big brand.
• 3:11
  SPEAKER_00: And there's this guy dressed up like Bjorn Borg, and he's handing out trading cards, and I see a Surf Ohio t-shirt on the wall, and I'm like, shit, I had that t-shirt when I was a kid.
• 3:24
  SPEAKER_00: And I'm with my team, so we walk up to this guy.
• 3:26
  SPEAKER_00: It's Ryan Vessler, like one of his first trade shows, and he was just getting started with homage.
• 3:31
  SPEAKER_00: And, you know, that was maybe 2006, five, I don't even know.
• 3:37
  SPEAKER_00: And now homage is what it is.
• 3:39
  SPEAKER_00: And Ryan and I become very good friends.
• 3:41
  SPEAKER_00: I moved back to Ohio and we become good friends, and yeah, and he texts maybe 32 times a day about ridiculous shit.
• 3:47
  SPEAKER_00: So and we love him.
• 3:48
  SPEAKER_01: Isn't he truly one of the most unique people?
• 3:51
  SPEAKER_01: I love him so much.
• 3:52
  SPEAKER_00: Yeah, he he brings a smile to my face days where there's not smiles.
• 3:56
  SPEAKER_00: So he's uh yeah, he's he's fantastic.
• 3:58
  SPEAKER_01: He needs to be studied in the best way.
• 4:00
  SPEAKER_00: Absolutely.
• 4:01
  SPEAKER_01: I want to start, I really do want to start with your look because you need to know this about me.
• 4:05
  SPEAKER_01: I I wish I could do that.
• 4:09
  SPEAKER_01: Like, I like I I that's one thing I really wish I could do is like I know there's like a technique, there's like a layering, effortless thing to like fashionable people.
• 4:18
  SPEAKER_01: Like, I don't know how you like I want to be more like I want to be cooler.
• 4:23
  SPEAKER_00: Well, that stop it.
• 4:24
  SPEAKER_00: No, I'm serious.
• 4:25
  SPEAKER_00: I really do.
• 4:26
  SPEAKER_00: You do what you do, and that's that's I I've been like this since I was a kid.
• 4:30
  SPEAKER_00: I was this you know, middle school when everybody was wearing QFM 96 T's and rock tees.
• 4:36
  SPEAKER_00: I'm in Jordan Ash and whatever was happening in that part of life.
• 4:41
  SPEAKER_00: And I've always just I I've always but you put it together.
• 4:45
  SPEAKER_01: Like, what would you what might you like what might you do?
• 4:47
  SPEAKER_01: I always feel like I'm missing something.
• 4:49
  SPEAKER_01: Like, so this is my best friend, she's an artist, and she actually has this thing now called What's Her Net Worth.
• 4:54
  SPEAKER_01: Okay.
• 4:55
  SPEAKER_01: And she makes these out of like basketball hoops.
• 4:58
  SPEAKER_01: It's like really cool.
• 4:59
  SPEAKER_01: So this is yeah.
• 5:00
  SPEAKER_00: I see the net now.
• 5:00
  SPEAKER_00: Yeah, so this is actually art.
• 5:02
  SPEAKER_01: But like I feel the way that I feel always, I'm unfinished.
• 5:07
  SPEAKER_00: Uh I I've I have an archive of stuff.
• 5:11
  SPEAKER_00: I mean, most everything I have is 20, 30.
• 5:14
  SPEAKER_00: I've I keep everything, and luckily enough, sometimes it comes back, sometimes it doesn't.
• 5:19
  SPEAKER_00: It doesn't matter.
• 5:20
  SPEAKER_00: I just I collect, I guess I uh that's part of it.
• 5:24
  SPEAKER_00: And it's just a collection of stuff.
• 5:27
  SPEAKER_00: And um, you know, I don't really uh believe there's rules in fashion.
• 5:32
  SPEAKER_00: I mean, I wear white pants and white jeans all year round, you know, that's not a Labor Day thing.
• 5:38
  SPEAKER_00: Uh seersucker, there is a rule on that.
• 5:40
  SPEAKER_00: Can't do that one after Memorial Day or Labor Day.
• 5:43
  SPEAKER_00: But no, I I think it's uh it's it's you gotta be comfortable and do your thing.
• 5:48
  SPEAKER_00: And some people just they don't care as much or they don't want to put as much thought into it.
• 5:52
  SPEAKER_00: And I don't, I just got a lot of stuff and I try to make sure I wear it.
• 5:56
  SPEAKER_00: And that's throwing it together, and I'll find something like, oh god, I've worn that in two years in in storage and just throw it in the mix.
• 6:03
  SPEAKER_01: I also think that's probably part of my issue is like you when you keep cool things, I get rid of stuff.
• 6:08
  SPEAKER_01: But if you have like that jean jacket, for example, that thing will t like stand the test of time, and then you bring it back and it's new again.
• 6:14
  SPEAKER_00: But I don't that's part of the seven gene jackets of different eras have got some groovy.
• 6:20
  SPEAKER_00: I mean, yeah, just uh it's I call it a hobby, you know.
• 6:24
  SPEAKER_00: I've always yeah, since I was little, like you said, and uh uh I wasn't uh uh the most popular kid in middle school because of it, probably.
• 6:33
  SPEAKER_01: So you were just you were wearing whatever you were still fashionable in middle school.
• 6:38
  SPEAKER_00: Yeah, yeah.
• 6:38
  SPEAKER_01: Did you get bullied?
• 6:39
  SPEAKER_00: I would call it bullied, but it's you know, it's funny.
• 6:42
  SPEAKER_00: Later in life, all those the cool kids with the QFM shirts are like now the one reason those are the people I've moved back to Columbus for that later that we became a thing.
• 6:52
  SPEAKER_00: But yeah, I've always, you know, like Samby Davis Jr., I got I gotta be me.
• 6:56
  SPEAKER_00: Yeah and I always have been.
• 6:59
  SPEAKER_01: So even in middle school, were you guys like were you confident?
• 7:01
  SPEAKER_00: Were you like you know, I'm just gonna I don't know about co I just I mean I you know it's my my form I filled out for you.
• 7:09
  SPEAKER_00: Uh my father was an artist, so he was he was eccentric and the uh nut doesn't fall far from the tree.
• 7:16
  SPEAKER_00: So it's just kind of what I grew up around, that sort of thing, and that that's just that's who I am.
• 7:21
  SPEAKER_00: Yeah.
• 7:21
  SPEAKER_00: Always have been.
• 7:22
  SPEAKER_01: So you did mention that when I said, do you remember, you know, what are the positive life experiences that you remember?
• 7:27
  SPEAKER_01: And it was a very short sentence.
• 7:29
  SPEAKER_01: Yeah you remember your dad painting.
• 7:31
  SPEAKER_00: Yep, yep.
• 7:32
  SPEAKER_00: I mean, you know, I I I grew up not far from here at all, just keep going up King and take a left on Broadview and go that way.
• 7:39
  SPEAKER_00: But yeah, he was uh uh he was an artist and uh a commercial artist to to make you know a living, and then but he taught painting and was a painter his entire most of his life, and he taught classes uh at the house and his studio there, and he taught classes around Grandview, Arlington and all this.
• 7:57
  SPEAKER_00: So uh I always would watch.
• 8:00
  SPEAKER_00: I really never I tried painting a little bit.
• 8:03
  SPEAKER_00: I really got more into photography, but and then fashion was my creative outlet, I guess, is is how it worked out.
• 8:10
  SPEAKER_00: But always enjoyed watching him paint.
• 8:12
  SPEAKER_00: Um you'd have some Sinatra, Peggy Lee, which that's in my, you know, that's oh we're gonna talk about that song.
• 8:18
  SPEAKER_00: Um and uh yeah, so that was a that was a cool thing for me just to see him do that.
• 8:24
  SPEAKER_01: What type of painter was he?
• 8:26
  SPEAKER_00: Uh abstract, mostly abstract.
• 8:28
  SPEAKER_00: And I have uh, I mean, I still have, I've given away a lot, but I have, you know, my my my place is full of that.
• 8:37
  SPEAKER_01: Oh, I can only imagine how he takes you back in the city.
• 8:40
  SPEAKER_01: Oh yeah.
• 8:40
  SPEAKER_00: I mean, every wall in in and and in my place and and I in Hawking Hills is where I spend a lot of my time.
• 8:46
  SPEAKER_00: Is it's like a gallery, his gallery, so to speak.
• 8:50
  SPEAKER_00: So I love that.
• 8:51
  SPEAKER_01: It keeps him, it keeps him pressing.
• 8:52
  SPEAKER_01: Oh yeah.
• 8:53
  SPEAKER_00: He's I mean, I I wake up, you know, I see stuff.
• 8:56
  SPEAKER_00: I mean, these are all things from 50s, 60s, 70s, 80s, you know, that he he he painted.
• 9:01
  SPEAKER_00: And you know, and you see the change in in style and time and so forth.
• 9:05
  SPEAKER_00: So yeah, that that's uh he's still every room of my house.
• 9:09
  SPEAKER_01: Yeah.
• 9:09
  SPEAKER_01: What about your mom?
• 9:10
  SPEAKER_01: What was she like?
• 9:11
  SPEAKER_00: She was the the boss.
• 9:14
  SPEAKER_00: Uh she was the uh uh I don't want to say disciplinarian, but you know, it was always if I'll go to dad if I, you know, he was a sucker.
• 9:24
  SPEAKER_00: Uh I was only child.
• 9:26
  SPEAKER_00: Um really.
• 9:27
  SPEAKER_00: But she was, yeah, she was uh uh uh tough, I mean fair, but uh, you know, kept it kept kept the place together.
• 9:34
  SPEAKER_00: Yeah.
• 9:35
  SPEAKER_00: I mean, he's an artist, so he's a little he was freaking wacky.
• 9:38
  SPEAKER_00: She was the kids who are young, right?
• 9:40
  SPEAKER_00: Yeah, someone needed, yeah.
• 9:41
  SPEAKER_00: I mean, artists are artists generally, and but uh she kept it she kept it together.
• 9:46
  SPEAKER_01: But it feels to me like you had like just from I mean, I don't know you from Adam, but I feel like your energy and the way you talked about them in your form, which was very quick, but it feels like you had a really good relationship with both of them.
• 9:59
  SPEAKER_00: No, I was uh extremely uh lucky, you know, and that's I'd say uh uh one of the big reasons I came back to Columbus, um and and you know, because I after sort of things ended in LA career-wise, or uh, you know, I wasn't sure what was next.
• 10:15
  SPEAKER_00: And I came back here to visit, and like I said, a lot of a lot of friends, a lot of people that uh I care a great deal about.
• 10:22
  SPEAKER_00: My parents were no around, but uh there was something, you know, I wanted to come back here and do something interesting and make them proud.
• 10:30
  SPEAKER_00: Uh in my, you know, I was born in New York, but this is, you know, most my most of my childhood was here, so I wanted to come back and do something that I I I I thought would make make them proud.
• 10:40
  SPEAKER_00: So in uh, you know, in North Market I is uh is the one.
• 10:44
  SPEAKER_01: So we'll get to North Market.
• 10:46
  SPEAKER_01: I want to know though, still about the only child, did you enjoy that?
• 10:51
  SPEAKER_00: Absolutely.
• 10:52
  SPEAKER_01: Oh, you got all their you got all their time.
• 10:53
  SPEAKER_00: I wouldn't have taken I I think that what and I, you know, and I have some friends with only children, and they're always like, you know, how's that gonna be?
• 11:02
  SPEAKER_00: And this and that, and and and I think you become um, I'd say more more prepared for the world uh uh more quickly as an only child than with siblings.
• 11:15
  SPEAKER_00: Because you're you know, a lot of time on your own, a lot of time to uh to to have to figure out what to do with yourself.
• 11:22
  SPEAKER_00: And that's what being an adult is.
• 11:24
  SPEAKER_01: You're right.
• 11:25
  SPEAKER_00: Uh adult is there's a lot of loneliness, uh, even if you have a spouse or partner, whatever the case.
• 11:31
  SPEAKER_00: It's like, you know, being an adult is a, you know, it's it's it's an alone game a lot of the time.
• 11:36
  SPEAKER_01: I mean you're on your own path.
• 11:37
  SPEAKER_00: Yeah, you're on your own path.
• 11:39
  SPEAKER_00: And uh, and I think for me, it was uh great.
• 11:43
  SPEAKER_00: And my friends, um, the friends that I have, I feel it's a much closer bond because they didn't have siblings.
• 11:50
  SPEAKER_00: And so a lot of those friends uh have become that to me over time.
• 11:55
  SPEAKER_01: I also think, or what I would perceive it would be like your parents can pour into you in a way that they can't when you have multiple siblings.
• 12:05
  SPEAKER_01: And I I think that like, you know, not being a parent and knowing the pressure of like, oh, we have to have a sibling and another sibling and all these things, and then you're juggling all this shit.
• 12:15
  SPEAKER_01: But I think that there's a beauty of having one child and being able to literally pour all of it into that one person.
• 12:22
  SPEAKER_00: It makes sense.
• 12:23
  SPEAKER_00: I mean, I've never had children, was never really something uh I think they're great.
• 12:28
  SPEAKER_00: They're not mine.
• 12:28
  SPEAKER_00: Uh and I have lots of friends with them, and I think, and you know, that that's fantastic.
• 12:33
  SPEAKER_00: It was never for me, and I kind of I've known that for some time, and and uh I've moved a lot, I've done different things, of and and you know, I know what it's like.
• 12:43
  SPEAKER_00: I see my you know, my friends, most of them with children, and I I mean that's the hardest thing.
• 12:49
  SPEAKER_00: I don't even know how uh people do it.
• 12:52
  SPEAKER_00: Right.
• 12:52
  SPEAKER_00: It it's so much, and it's uh it's a living little thing.
• 12:55
  SPEAKER_01: I don't know either of that.
• 12:56
  SPEAKER_00: Uh I mean I've issues with pets, you know, love animals, but it's like uh you know, so you know, I think it's a very difficult thing.
• 13:04
  SPEAKER_00: And yeah, if you only have one, clearly, you know, the focus and so forth.
• 13:07
  SPEAKER_00: I, you know, it's to each his own.
• 13:10
  SPEAKER_01: So you describe yourself as eclectic, one of the words.
• 13:14
  SPEAKER_01: Okay, yeah, yeah, that was it.
• 13:15
  SPEAKER_01: You described, yes, you you described yourself as eccentric, that was it.
• 13:20
  SPEAKER_01: And I feel like your career kind of had like this same path where it's like you're creative.
• 13:25
  SPEAKER_00: It made no sense.
• 13:26
  SPEAKER_00: Well, it made sense for you, right?
• 13:27
  SPEAKER_00: It did, but it none of it was planned.
• 13:30
  SPEAKER_00: None of it, I didn't have really, I didn't have dreams or aspirations of being much of anything.
• 13:38
  SPEAKER_00: Yeah.
• 13:39
  SPEAKER_00: And I was really poor in school, by the way, so that's sort of uh not a good student, and uh I've never graduated from anything in my life, actually.
• 13:48
  SPEAKER_00: I've I've started a lot of things and not finished it in the academic world, and and so that path, you know, with that comes like, oh geez, you gotta be uh you have to get clever when you're not getting degrees.
• 14:00
  SPEAKER_01: Yeah.
• 14:00
  SPEAKER_01: So you're in the fashion industry, that goes sideways.
• 14:03
  SPEAKER_01: I want to talk through the grilled cheese truck.
• 14:07
  SPEAKER_00: And and like important.
• 14:09
  SPEAKER_00: Well, it is important because it's a PTSD, but it's important.
• 14:11
  SPEAKER_01: Right, but it's interesting because was it a situation where you're searching and you see these food trucks are kind of like popping off, and you're like, okay, this would be a great way to make m like what was your thought process around the food truck?
• 14:26
  SPEAKER_01: Was it gonna be easy?
• 14:28
  SPEAKER_01: Was it gonna be what was in your mind looking at the food truck?
• 14:33
  SPEAKER_00: Well, when Sketchers, which was the the long term in LA, ended abruptly, as a lot of things did in 09 for a lot of people, so I'm not gonna cry the blues here.
• 14:42
  SPEAKER_00: But I thought I was gonna be like, you know, Michael Jordan play my entire, well, he actually didn't play his entire career with the Bulls, but I was like, you know, I I was a lifer there and and and grew with them from, you know, one billion to two billion and this and that, and and then it ended abruptly, you know, and and I hadn't really thought of of anything past it because I I didn't think there would be a past it.
• 15:06
  SPEAKER_00: Excuse me.
• 15:07
  SPEAKER_00: And, you know, that was some scary stuff.
• 15:12
  SPEAKER_00: I had a lot of uh stuff in LA and I mortgage and other things going on, and and it ended very quickly, and and you know, they were you know, I got a I would call it, I call it a copper parachute, was not a golden parachute, but it gave me some time to think and um and I took time off, which it was 2009.
• 15:32
  SPEAKER_00: It's like there was nothing going on.
• 15:34
  SPEAKER_00: I was VP at a big company.
• 15:36
  SPEAKER_00: There was I was like, I'm not getting a job tomorrow, and and people weren't.
• 15:40
  SPEAKER_00: And so I took time off and I traveled and uh lived a couple different places, lived in the Bahamas for a while, lived in London for a while, and and then came back to Columbus.
• 15:50
  SPEAKER_00: Part of that just visiting friends.
• 15:52
  SPEAKER_00: My parents were gone.
• 15:53
  SPEAKER_00: But the whole food truck thing was really starting to blow up in LA, about 09.
• 15:59
  SPEAKER_00: And I was trying to find a job, by the way.
• 16:02
  SPEAKER_00: I wasn't completely just laying on the beach or doing whatever during that period.
• 16:05
  SPEAKER_00: I was seeking employment and, you know, getting nowhere.
• 16:10
  SPEAKER_00: And um, I lived uh uh West Hollywood was I owned a place in an apartment in Venice, and I just started seeing these food trucks all over Venice, and I wasn't figuring anything out, and the money, the bank was sort of emptying, and I'm like, I can't keep doing this forever.
• 16:29
  SPEAKER_00: And I came back to Columbus to visit, and it wasn't happening here.
• 16:33
  SPEAKER_00: And I'm like, this is a thing.
• 16:35
  SPEAKER_00: Um and it fascinated me, and I've always loved food, and I and I do think food is the new fashion, uh, by the way, but it's a whole nother story.
• 16:45
  SPEAKER_00: And I could I was like, I have to do something.
• 16:49
  SPEAKER_00: And uh I came back here, I saw that really wasn't happening here yet.
• 16:53
  SPEAKER_00: And I said, you know what?
• 16:55
  SPEAKER_00: I I think uh let's try this.
• 16:58
  SPEAKER_00: And the number one food truck who really started the whole thing was Kogi, Roy Choi, who's still a famous chef.
• 17:03
  SPEAKER_00: Um, and it was it was Korean um fusion with, you know, sort of Mexican.
• 17:09
  SPEAKER_00: And then the number two, that was he, that was the number one truck, and he was getting TV time, big thing.
• 17:14
  SPEAKER_00: Number two truck was grilled cheese truck.
• 17:16
  SPEAKER_00: It was called the grilled cheese truck in LA.
• 17:18
  SPEAKER_00: And I said, Well, shit, I don't really know anything about Korean food, and and I don't know if that Columbus would be ready for that sort of thing.
• 17:25
  SPEAKER_00: I said, Grilled cheese.
• 17:26
  SPEAKER_01: Sounds easy enough.
• 17:27
  SPEAKER_00: Well, I think I can figure that out.
• 17:29
  SPEAKER_00: So I bought a truck and shipped it here and um sort of just created this menu and took it on the road.
• 17:36
  SPEAKER_00: There were no laws.
• 17:37
  SPEAKER_00: I was total vigilante because the city had didn't have laws for this yet, and they didn't know how to enforce it, but yet there was nothing on paper.
• 17:45
  SPEAKER_00: So I always say, well, prove it.
• 17:47
  SPEAKER_00: So I was, you know, now there's certainly it's it's it's uh there are laws and they're good ones.
• 17:54
  SPEAKER_00: And I, you know, I think it's, you know, the food truck scene is is still very good in Columbus.
• 17:58
  SPEAKER_00: And so I I I did that, and uh that got me here.
• 18:02
  SPEAKER_00: And uh, you know, I'd never own my own business.
• 18:05
  SPEAKER_00: I'd always been a corporate guy, and that was another thing.
• 18:07
  SPEAKER_00: I'm like, you know, let me try something on my own for once.
• 18:09
  SPEAKER_00: And and it is the hardest thing I've ever done.
• 18:12
  SPEAKER_00: It was painful, but um I got out there, got a following, and uh, you know, just learned, I mean, I knew nothing about the business, learned day.
• 18:23
  SPEAKER_00: I mean, in in in California, I would sit and go to this place called the Brig and off Abbott Kenny, and that's where all the food trucks went, and it was a huge party, you know, DJs and all this stuff.
• 18:32
  SPEAKER_00: And I just sort of sit and watch and look at these trucks and what they were doing, you know.
• 18:37
  SPEAKER_00: I probably should have worked at one first, maybe that'd have been a good idea, but I didn't.
• 18:42
  SPEAKER_00: Uh, and then came back and winged it.
• 18:44
  SPEAKER_00: And, you know, social media at that time, Twitter was something then.
• 18:48
  SPEAKER_00: And uh that's you know, in LA it was like, that's how you found all the trucks, and you know, social media was growing.
• 18:53
  SPEAKER_00: And uh yeah, so that's that's what got me back here.
• 18:57
  SPEAKER_00: And I uh created a following and the the scene started to get bigger.
• 19:01
  SPEAKER_00: Um and it was yeah, it was hard, real, real hard.
• 19:05
  SPEAKER_01: What was the was the hardest part just the amount of out laborious hours?
• 19:09
  SPEAKER_00: Just to truck breaks every single day.
• 19:11
  SPEAKER_00: I mean, it's a kitchen on a truck, it breaks every day.
• 19:14
  SPEAKER_00: You've got, I mean, uh employees are always it's just hard finding anyone who wants to do that kind of work.
• 19:20
  SPEAKER_00: And luckily I I had a a good team that changed a few times, and one in particular that's now become a proper chef, but starting the truck with me.
• 19:29
  SPEAKER_00: Um all of it.
• 19:32
  SPEAKER_00: I mean, it's just it's it's it's long hours, it's dirty, it's uh you're constantly you run a restaurant depot or I bought a lot of stuff from the market.
• 19:41
  SPEAKER_00: That's sort of a connection that we get to, but it's just it's it's it's really, really, really hard work.
• 19:47
  SPEAKER_00: And I have a great, I mean, the whole food and bev hospitality business is so um and obviously in that again in a different way, but yeah, the it's hard.
• 19:56
  SPEAKER_01: Will you ever look at a grilled cheese the same?
• 19:59
  SPEAKER_00: Somebody said a a friend the other, you know, I uh down at Hawking Hills, I cook a lot, we cook a lot, and and have people from our different cabins and such.
• 20:08
  SPEAKER_00: And and she said, You've never made grilled cheese over here.
• 20:11
  SPEAKER_00: I said, because it gives me PTSD.
• 20:13
  SPEAKER_00: Oh, yeah, I can imagine.
• 20:14
  SPEAKER_00: I said, but I'm willing to, you know what, this summer I'll go, I'll make the whole menu from the truck.
• 20:19
  SPEAKER_00: Um, because I mean I don't even need to look at it.
• 20:21
  SPEAKER_00: I can I can remember every single thing on that menu, but uh, but it is it was it it it it re-sort of introduced me to this town.
• 20:31
  SPEAKER_00: And I still had a lot of friends here, as I said, and and the beautiful thing about Columbus that that uh someone told me when I was thinking of moving back, he's like everybody's a phone call away.
• 20:41
  SPEAKER_01: Right.
• 20:42
  SPEAKER_00: I mean, of any real little in of any level here.
• 20:44
  SPEAKER_00: And in LA, it could take you an entire lifetime to to to get through to someone somewhere in that town.
• 20:52
  SPEAKER_00: And here, everybody, for the most part, uh whatever they do, whomever they are, it it really is about a phone call away, and that's pretty cool for a b a big city.
• 21:05
  SPEAKER_01: Before we move off of sketchers and all of this, so that had to be very, or was it, I guess, very what was the emotional unraveling going from this, you know, this identity you had at this big company, your dream, to all of a sudden lights out.
• 21:22
  SPEAKER_01: What was that like?
• 21:24
  SPEAKER_00: Humbling.
• 21:25
  SPEAKER_00: Uh humbling, but also, you know, I was my own boss.
• 21:32
  SPEAKER_00: And um that, you know, there's a there's a certain feeling there that um you know I'd never really had before.
• 21:41
  SPEAKER_00: And and also and it and I I think it it benefited me because all of my merchants at the markets, you know, we have over fifty some businesses uh between downtown and bridge park.
• 21:52
  SPEAKER_00: And that they're all entrepreneurs and they all work for themselves.
• 21:55
  SPEAKER_00: And I understand that that's a different mentality.
• 21:58
  SPEAKER_00: Uh takes a lot of balls.
• 22:00
  SPEAKER_00: Do it, A, uh, it's a lot of work, and you also, you know, you do that because you don't like being told what to do.
• 22:08
  SPEAKER_00: I think that's a big part of uh entrepreneurs.
• 22:11
  SPEAKER_01: And you want freedom or proceed freedom.
• 22:13
  SPEAKER_00: Um that's part of it at least.
• 22:15
  SPEAKER_00: So yeah, I mean, it was um, I mean, look, that like I said, the truck broke.
• 22:19
  SPEAKER_00: I remember sitting on that truck at two in the morning waiting for a tow truck, you know, after doing red white and boom, and being, you know, in a thousand degrees sitting on uh nationwide boulevard.
• 22:30
  SPEAKER_00: It's like, and then you sit on, you know, I'm sitting there drinking uh whatever I could find at two in the morning waiting for a tow truck.
• 22:36
  SPEAKER_00: It's like, you know, it was humbling and it was it was, you know, it wasn't the white collar life uh I had been used to, which I think was good for me.
• 22:45
  SPEAKER_01: But then it teed you up for what feels serendipitous with the North Market.
• 22:49
  SPEAKER_00: It kind of did.
• 22:50
  SPEAKER_00: Yeah.
• 22:51
  SPEAKER_00: I mean, it it uh you want me to get into that.
• 22:54
  SPEAKER_00: So I sold the truck.
• 22:56
  SPEAKER_00: I put it up for sale.
• 22:57
  SPEAKER_00: This is when the the the whole thing was still growing.
• 22:59
  SPEAKER_00: I mean, I had it about a year and a half.
• 23:01
  SPEAKER_00: Um, so 2012, I'm like no moss.
• 23:06
  SPEAKER_00: And I'm like, I just, you know, and I it was the right time in that everybody wanted to get in the biz.
• 23:11
  SPEAKER_00: And I had a good brand going and a LA truck.
• 23:15
  SPEAKER_00: It was a, I mean, they all break, but it was a a proper LA food truck versus sort of these Frankensteins that you see drive around.
• 23:21
  SPEAKER_00: No offense to those folks.
• 23:22
  SPEAKER_00: You gotta do what you gotta do.
• 23:24
  SPEAKER_00: No shade.
• 23:24
  SPEAKER_00: Yeah, no, no shade.
• 23:25
  SPEAKER_00: Um, and I put it up for sale.
• 23:28
  SPEAKER_00: And quite honestly, uh at that point I would have given it away, uh, or damn close.
• 23:36
  SPEAKER_00: And I had interest.
• 23:37
  SPEAKER_00: And someone came along and bought uh the truck and the brand.
• 23:42
  SPEAKER_00: And as I like to say, my first startup uh made me a hundred heir.
• 23:47
  SPEAKER_00: You know, made, you know, I didn't lose money, is the bottom line.
• 23:50
  SPEAKER_00: And my first I didn't lose, didn't make really much, but I I was happy to, you know, be done and make a few bucks.
• 23:58
  SPEAKER_00: And then it took me back to what next, and you know, I considered going back to LA.
• 24:04
  SPEAKER_00: Uh I was trying to do a lot of job interviews in in New York, um, back in the biz, um, and and venturing into other things, more uh advertising or or marketing or branding.
• 24:19
  SPEAKER_00: That wasn't still really happening.
• 24:21
  SPEAKER_00: And um I took a long trip and was on the East Coast, uh, New York, and I had some family in in New England, and uh somebody said, Hey, uh that guy at the North Market retired, who'd been there a long time.
• 24:37
  SPEAKER_00: And uh they're like, that might be a cool job for you.
• 24:39
  SPEAKER_00: And and part of the truck, I I tried to buy as much local as I could, and a great deal of the stuff on the truck came from North Market.
• 24:47
  SPEAKER_00: And I grew up going to North Market also in the former location, the Quanzett Hut when I was a kid.
• 24:52
  SPEAKER_00: And um I sent my uh CV.
• 24:57
  SPEAKER_00: That was January 2013.
• 25:02
  SPEAKER_00: I heard nothing and forgot about it, and heard nothing till I believe April.
• 25:09
  SPEAKER_00: And they got back to me and said, we received about 400 applications, and we narrowed it down to eight.
• 25:18
  SPEAKER_00: And North Market's a nonprofit.
• 25:20
  SPEAKER_00: Uh I board, I I have a board, I serve the pleasure.
• 25:23
  SPEAKER_00: Uh, and so they had a search committee, and they said you're in the final eight.
• 25:29
  SPEAKER_00: I'm like, holy shit.
• 25:30
  SPEAKER_00: You know, and months have gone by, quite honestly.
• 25:32
  SPEAKER_00: I mean, because I, you know, I mean, the amount of jobs I applied for between 09 and 2013, a lot.
• 25:39
  SPEAKER_00: And you and it's just like you don't hear, you stop thinking.
• 25:42
  SPEAKER_00: I mean, you follow up if need be, but then you're like, okay, move on.
• 25:46
  SPEAKER_00: And uh they said you're in the final eight.
• 25:48
  SPEAKER_00: So come in, we're gonna do this thing, handful of board members.
• 25:52
  SPEAKER_00: Um, initial, uh, you know, then the back uh background checks, blah, blah, blah.
• 25:58
  SPEAKER_00: I come in, a couple board members, search committee, good chat.
• 26:02
  SPEAKER_00: Um, I get, I think it was, you know, I may be out of order here.
• 26:07
  SPEAKER_00: So they had some uh merchants in there as well, uh, which I think was pretty cool.
• 26:12
  SPEAKER_00: So they had two or three merchants that sat in there and and you know, they sort of explained what they do and what they were looking for in a leader.
• 26:24
  SPEAKER_00: And uh it went well.
• 26:27
  SPEAKER_00: And then the second round, uh I made it to the final four, which is like the NCAA's.
• 26:33
  SPEAKER_00: And they're like, we want you to bring in your vision um for the future of the market.
• 26:38
  SPEAKER_00: So I put together what I believed to be a pretty good deck of my vision of of what this place could be, should be.
• 26:48
  SPEAKER_00: Um, and that went over well.
• 26:52
  SPEAKER_00: And then it came down to final two.
• 26:56
  SPEAKER_00: I mean, this process is the longest I've ever gone through in any uh interview pro.
• 27:01
  SPEAKER_00: I mean, Skechers, I walked in there, uh they they I was sitting at the Mondrean because it was unemployed between jobs on Sunset Boulevard at the bar, Sky Bar, right there by the pool, really not wanting to work for a couple months.
• 27:15
  SPEAKER_00: It kind of ended the last thing.
• 27:17
  SPEAKER_00: And Skechers just like come in and like they're gave me offer me the job.
• 27:21
  SPEAKER_00: I mean, like I was in my I'm like, I'm in my bathing suit here.
• 27:23
  SPEAKER_00: And I mean, it was fast, by the way, and for whatever reason.
• 27:27
  SPEAKER_00: But this was a long process.
• 27:29
  SPEAKER_00: Uh, so I go back, final two.
• 27:34
  SPEAKER_00: Oh no, I there was there was a funny thing in between.
• 27:37
  SPEAKER_00: I feel like it was it was the final four to the final two.
• 27:40
  SPEAKER_00: The final four, I get an email uh from the office manager at the time, won't mention her, she's no longer there, great person.
• 27:46
  SPEAKER_00: She accidentally emailed me that I thank you for your time.
• 27:51
  SPEAKER_00: We really enjoyed meeting you.
• 27:53
  SPEAKER_00: We've decided to go another direction.
• 27:56
  SPEAKER_00: This is from the I think this was end of final four that I didn't make it to the final two.
• 28:01
  SPEAKER_00: And I lost my shit.
• 28:02
  SPEAKER_00: Because I was like, I think I got I have a chance at this.
• 28:05
  SPEAKER_00: I think I have a chance at this.
• 28:07
  SPEAKER_00: And I got this email and I lost my mind.
• 28:10
  SPEAKER_00: You know, I was like, okay, uh, you know, fuck it.
• 28:13
  SPEAKER_00: I'm moving back to I'm not, this is it.
• 28:14
  SPEAKER_00: I'm like, because I was really, I'm like, you know what?
• 28:17
  SPEAKER_00: As time went on in this process, I'm like, this is perfect for me.
• 28:21
  SPEAKER_00: And I think I'm perfect for it.
• 28:23
  SPEAKER_00: And um, it was a mistake.
• 28:25
  SPEAKER_00: Like 15 minutes later, she's like, I'm very sorry, Rick.
• 28:28
  SPEAKER_00: That was not supposed to go to you.
• 28:30
  SPEAKER_00: You're the final, the last interview will be.
• 28:34
  SPEAKER_01: Did you did you know you're gonna get it at that moment?
• 28:36
  SPEAKER_01: That like that was too weird.
• 28:38
  SPEAKER_00: No, no, I'm not.
• 28:40
  SPEAKER_00: No, I've never, you it's never won till it's won, quite honestly.
• 28:43
  SPEAKER_00: No, I didn't, but I but I was at least like, okay.
• 28:46
  SPEAKER_00: I felt that I should be in the finals, and I was, but I by no means thought it was it was me.
• 28:52
  SPEAKER_01: See, that would have been a sign to me.
• 28:54
  SPEAKER_00: Like, okay, there's no I'm not that I don't believe in that stuff.
• 28:57
  SPEAKER_00: We can go we can go there if you want to.
• 28:59
  SPEAKER_00: Yeah, I'm not a manifester and all those things.
• 29:01
  SPEAKER_00: I yeah, I have a point of view on that, but uh are you an anti-manifester?
• 29:06
  SPEAKER_01: Uh you're an antifester.
• 29:08
  SPEAKER_01: I don't antifester.
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• 30:31
  SPEAKER_00: I just don't believe in it.
• 30:32
  SPEAKER_00: I believe you, you know, your path is you, you, you, that's a whole nother thing.
• 30:37
  SPEAKER_00: Okay.
• 30:38
  SPEAKER_00: But um, so then went down to the finals, and I think there was more merchants involved in that thing, and then uh I got the job.
• 30:45
  SPEAKER_00: And that was I started in late April, May of 2013.
• 30:49
  SPEAKER_00: And I will say, I will shout out to uh Walker Evans, Columbus Underground, if you know Walker, uh Columbus Underground, he found her him and his wife.
• 30:58
  SPEAKER_00: He was on the board at the time, and he had followed the cheesy truck and me through my path moving to Columbus, and he was on the board in the search committee, and I was his wild card in that everybody on that search committee had after someone was booted or not gonna make to the next round, you could throw your wild card, and I was his wild card.
• 31:18
  SPEAKER_00: So I was never the favorite to win this thing, uh, as I found out later.
• 31:24
  SPEAKER_00: Yeah, yeah.
• 31:25
  SPEAKER_00: Thank you.
• 31:25
  SPEAKER_00: Well, that's a good one.
• 31:26
  SPEAKER_00: Yeah, I'm gonna use that.
• 31:28
  SPEAKER_00: So um, so they'll so then uh then I started uh, like I said, April, May of 2013.
• 31:34
  SPEAKER_01: I love that.
• 31:35
  SPEAKER_00: But it was a lot of it was people had seen the cheesy truck, Walker had followed my move here and the stuff I was doing, and um, you know, that that that was a big part of it.
• 31:45
  SPEAKER_00: That so the truck did matter uh uh to to this part of in my history.
• 31:50
  SPEAKER_01: I think all of the the nonlinear weird stops matter.
• 31:55
  SPEAKER_00: Yeah.
• 31:56
  SPEAKER_00: No, I and I think that was really for for for those folks, they they know what they had seen what I'd done with that and had seen it around town, and that meant something.
• 32:06
  SPEAKER_00: And you know, that I understood that entrepreneurial thing and the food piece and that, and uh uh it it it that means something as part of the history.
• 32:15
  SPEAKER_01: What do you mean when you say that food's a new fashion?
• 32:18
  SPEAKER_00: You know, I feel like everybody used to take, you know, everybody took pictures of, you know, their fit and this and that over time, and it's like people, what do people take pictures of?
• 32:28
  SPEAKER_00: Look at your Instagram feed, or look at TikTok.
• 32:30
  SPEAKER_00: It's food.
• 32:31
  SPEAKER_00: I mean, that fashion is still there and very important to me, but it's I think that that food, um, food is a food is food, eating, dining, that's a social thing.
• 32:42
  SPEAKER_00: Uh fashion's an individual thing.
• 32:44
  SPEAKER_00: And and and and hospitality, food bev, it's that's a group thing, and that's that's cooler.
• 32:51
  SPEAKER_00: Um are you out in the streets at Columbus dining a lot?
• 32:54
  SPEAKER_00: Um I am.
• 32:57
  SPEAKER_00: Um I probably was more.
• 33:00
  SPEAKER_00: I I I'm now focused on sort of the uh off the grid stuff because I think that that's what we are best at in uh in Columbus.
• 33:12
  SPEAKER_00: You know, the Bethel Road, the sawmill, the Morris Roads, you know, that's where a lot of my merchants now are coming from uh those parts of town.
• 33:22
  SPEAKER_00: We have a really uh exciting and important international food scene here.
• 33:29
  SPEAKER_00: Uh and these are the people that live, these are our neighbors.
• 33:33
  SPEAKER_00: This is that they are Columbus, and we didn't really have a lot of those at the market when I got there, and I and I think that's that's been very important to me.
• 33:41
  SPEAKER_00: Um when you walk into the market, if you're especially if you're tourist convention folk or you're coming from you know, Boulder, Dallas, whatever the hell, you you're in the that when you walk in the market, these this these people are this is Columbus.
• 33:54
  SPEAKER_00: And it's you know, it's Somalis, it's Laotians, it's Vietnamese, it's it's it's all those things.
• 34:01
  SPEAKER_00: Um that's that's to me the best part of the food scene in in Columbus is the international food scene.
• 34:08
  SPEAKER_00: I mean, there's some great uh uh staples, you know, I mean, and some great chefs uh in this town.
• 34:15
  SPEAKER_00: I mean, you know, Avishar is a a a buddy of mine and he's he he does amazing things.
• 34:20
  SPEAKER_00: BJ Lieberman, you know, there's we've got some amazing chefs in this town.
• 34:24
  SPEAKER_00: Um, but that international food scene is sort of on the perimeter.
• 34:29
  SPEAKER_00: Uh and and and again, why I like to bring those folks to the market is not everybody's gonna drive to Morris Road or Bethel Road for a meal.
• 34:38
  SPEAKER_00: Maybe that's out of your comfort zone, um, or you don't go to that neighborhood.
• 34:42
  SPEAKER_00: And those communities often, the the restaurants are there in those communities because that's where the folks, that's where their community is.
• 34:50
  SPEAKER_00: And to bring it to the market, everybody gets to see it.
• 34:53
  SPEAKER_00: You know, we get a million and a half folks from all over the world coming through those doors.
• 34:58
  SPEAKER_00: So it's it's it's it's easy, it's much more accessible.
• 35:02
  SPEAKER_00: Um, and so that's very important to me.
• 35:05
  SPEAKER_01: What are some of the main ones that you're really excited about?
• 35:08
  SPEAKER_01: Let's shout them out.
• 35:09
  SPEAKER_01: Uh or can we just list all the all the ones you have in the there's a bunch, right?
• 35:13
  SPEAKER_00: There's like I mean, there's just it's in, I mean, well, the ones that I don't have in the market?
• 35:17
  SPEAKER_01: Or are the ones that you like where you're saying like up they're on the periphery and then like they're in the market?
• 35:21
  SPEAKER_00: I mean, just there's so many different cuisines.
• 35:24
  SPEAKER_00: Um, I mean, like I said, Sawmill, Bethel, Morris Road, West Side, there's so much.
• 35:30
  SPEAKER_00: I mean, it's whatever you want.
• 35:32
  SPEAKER_00: I mean, I don't want to pick any particular, I have tackeryas in the market.
• 35:36
  SPEAKER_00: So, but I love to go see what other people are doing.
• 35:41
  SPEAKER_00: And I mean, Hoyos is a great example of I'd heard about them um as I drove up to Morris, I think Morris Road, um to check them out and got lunch, and this is our original spot up there.
• 35:58
  SPEAKER_00: Amazing.
• 35:59
  SPEAKER_00: And then when I'm leaving, uh fellow says, enjoy yourself.
• 36:05
  SPEAKER_00: And I said, Oh, it's fantastic.
• 36:06
  SPEAKER_00: And it happened to be A B.
• 36:08
  SPEAKER_00: So it's it's the it's a family.
• 36:09
  SPEAKER_00: A B, Mohammed, their mother, their sister, anode.
• 36:12
  SPEAKER_00: And I said, it was amazing.
• 36:14
  SPEAKER_00: I said, Hey, I said, You you know North Market?
• 36:17
  SPEAKER_00: He's like, Of course, we we know North Market.
• 36:19
  SPEAKER_00: I said, you know what?
• 36:20
  SPEAKER_00: You have any interest, um, here's my card.
• 36:23
  SPEAKER_00: I'm like, I'm not gonna chase you, but love what you're doing up here.
• 36:28
  SPEAKER_00: And I think i he emailed me before I even got back to my office downtown.
• 36:32
  SPEAKER_00: And that's kind of how that happened.
• 36:35
  SPEAKER_00: And that's generally speaking, a lot of the merchants we have how it's worked.
• 36:39
  SPEAKER_00: I mean, we have lots of apps, a stack, um, which some of those are now on the market.
• 36:44
  SPEAKER_00: But I've gone out and sort of just sort of scoped out things in people, and that one uh people said Somali food, no, no one's gonna eat that downtown.
• 36:54
  SPEAKER_00: I mean, right off wrong, very quickly wrong.
• 36:57
  SPEAKER_00: You know, they they became a fan favorite immediately uh in a very important uh and we have a lot of those stories, by the way, but that that's just one I'll tell you, that um, you know, immediately they're a go-to and and have built their business and grown, and you know, and that's what we do.
• 37:13
  SPEAKER_00: That's that's the mission.
• 37:14
  SPEAKER_01: And I think that's what makes you perfect for this role.
• 37:17
  SPEAKER_01: Like you can already first of all, you can feel your passion, which I totally get transfixed with someone's like that.
• 37:23
  SPEAKER_01: Because I, you know, it's it's really the whole purpose, right?
• 37:26
  SPEAKER_01: For doing what you do is if you feel in your in your bones and your blood.
• 37:31
  SPEAKER_01: And I can feel that from you.
• 37:32
  SPEAKER_01: And I think, you know, it's so important the North Market.
• 37:35
  SPEAKER_01: It's so important, all the people that that walk through in the representation of the city and as the city's growing and evolving, and to have that really accurate snapshot of the different cultures and the it's not homogenous, right?
• 37:48
  SPEAKER_00: So very different Ohio than I Columbus that I left in 1988.
• 37:52
  SPEAKER_01: Absolutely it is.
• 37:53
  SPEAKER_00: But I would have never moved back to 1988 Columbus.
• 37:57
  SPEAKER_00: Yeah, but but this is a different place now, and and thank you.
• 38:00
  SPEAKER_00: I I think that's that's what we, you know, our mission is to incubate and support local independent business, show the diversity of our community, all of the and and that's and and I think we're doing a hell of a job.
• 38:11
  SPEAKER_01: Yeah, I can tell that you are.
• 38:13
  SPEAKER_00: Thank you.
• 38:13
  SPEAKER_01: I need to come back in.
• 38:14
  SPEAKER_01: I haven't been in there in a while.
• 38:15
  SPEAKER_01: I need to come back in.
• 38:16
  SPEAKER_00: Well, we're we're it's been a little tough for the last couple of years.
• 38:20
  SPEAKER_00: Obviously, we have a project which for the finish line, we can see the finish line.
• 38:25
  SPEAKER_01: When is it finished?
• 38:26
  SPEAKER_00: Um we will be mostly done by the end of this year.
• 38:29
  SPEAKER_01: Oh, nice.
• 38:29
  SPEAKER_00: Uh there'll be 345 parking spaces, which everybody in Columbus likes a parking space.
• 38:34
  SPEAKER_00: And I know I get it.
• 38:35
  SPEAKER_01: Yeah, no I get it.
• 38:36
  SPEAKER_00: Um so we'll be mostly finished by the end of the year.
• 38:39
  SPEAKER_00: Some of the stuff, the the hotel piece and the apartments, um, and the high-rise, uh, the the big building part, that stuff will sort of finish off by end of Q1, but we'll mostly be done.
• 38:52
  SPEAKER_00: The market, our expansion piece, um that will mostly be done by the end of this year.
• 38:57
  SPEAKER_01: I love that for you.
• 38:58
  SPEAKER_00: Thank you.
• 38:59
  SPEAKER_01: Um on another note, so you know I ask people about their favorite songs.
• 39:04
  SPEAKER_00: Yes.
• 39:05
  SPEAKER_01: And the one, you know.
• 39:06
  SPEAKER_00: But if that's what I went back in your intake thing, I'm looking at that.
• 39:09
  SPEAKER_00: There's no harder question than that.
• 39:11
  SPEAKER_00: Well, and there is no if anyone has one answer to it, they're lying.
• 39:16
  SPEAKER_01: Well, here's the thing it's like you can't overcomplicate it.
• 39:18
  SPEAKER_01: Yeah, no.
• 39:19
  SPEAKER_01: You just have to put what feels the best.
• 39:21
  SPEAKER_01: So, like when you said your favorite hype song is Black Sabbath.
• 39:24
  SPEAKER_00: Yeah, I had to listen to that this morning, not for you for another meeting.
• 39:27
  SPEAKER_00: Um I love that.
• 39:30
  SPEAKER_01: Yeah, you had to give your give yourself.
• 39:32
  SPEAKER_01: I had to give myself back.
• 39:33
  SPEAKER_01: You didn't know what you were getting into.
• 39:34
  SPEAKER_00: No, I had to, I didn't know.
• 39:35
  SPEAKER_00: Hold on.
• 39:36
  SPEAKER_01: But then the song that I think was so interesting is Is That All There Is?
• 39:40
  SPEAKER_00: Yeah.
• 39:40
  SPEAKER_01: And here's why it's so interesting is I don't even know, like in the last couple of years, I started to really, I was like, wait, that's what that song means.
• 39:49
  SPEAKER_01: And I was I was literally It was dark.
• 39:52
  SPEAKER_01: But here's the thing I was just I I I wish I could, I'm gonna show there's a text message to my best friend, and it's probably three weeks ago, and it was out of the blue.
• 40:01
  SPEAKER_01: I go, you know that song?
• 40:04
  SPEAKER_01: Is that all there is?
• 40:06
  SPEAKER_01: I'm like, I get it now.
• 40:07
  SPEAKER_01: And we both started that we and then we had a conversation about it.
• 40:10
  SPEAKER_01: It's it's like, wait a minute, is that all there is, my friend?
• 40:14
  SPEAKER_01: Yeah, so let's keep dancing.
• 40:17
  SPEAKER_00: Break out the booze, yeah.
• 40:19
  SPEAKER_01: So so you it really life is really just like what you make it, and and it's nothing's ever as good as it seems, nothing's really ever as hard as it seems.
• 40:29
  SPEAKER_01: Leading up to things is like the most exciting.
• 40:31
  SPEAKER_01: It's there's so much when you get of a certain way.
• 40:34
  SPEAKER_00: Going to the circus, is that all there is?
• 40:36
  SPEAKER_01: It's like, wow.
• 40:37
  SPEAKER_00: The house burning down, is that all there is?
• 40:40
  SPEAKER_01: That was profound in the most simple way.
• 40:43
  SPEAKER_00: Yeah, no, I I I have every uh one of my father's old uh uh records LPs uh that I inherited, and he had have I have every Peggy Lee uh LP known to man.
• 40:59
  SPEAKER_00: Uh and he loved Peggy Lee.
• 41:01
  SPEAKER_00: Um so in that I can just remember that song playing.
• 41:06
  SPEAKER_00: And uh yeah, it's it's it's very, very special to me.
• 41:11
  SPEAKER_00: And again, as you said, y yes, if you listen, and listen to as many times if I listen to it, it is dark, it is straightforward, and yeah, that's that's that's what she's saying.
• 41:21
  SPEAKER_00: Is that all there is?
• 41:23
  SPEAKER_00: Yeah.
• 41:23
  SPEAKER_01: Was your dad around to see you in this role?
• 41:26
  SPEAKER_00: No, no.
• 41:27
  SPEAKER_00: He uh I was I was in LA and at Skechers, and I had reached a nice uh place there.
• 41:34
  SPEAKER_00: So after all my academic failures and my rough road getting uh to be uh a working man, uh he was able to see some of that success.
• 41:46
  SPEAKER_00: Yeah, yeah.
• 41:46
  SPEAKER_00: Or progress.
• 41:47
  SPEAKER_00: I would even call it success, progress.
• 41:48
  SPEAKER_01: I'll bet you he would have loved it.
• 41:51
  SPEAKER_00: Yeah, I mean I do become him uh in a lot of ways.
• 41:55
  SPEAKER_00: Uh mostly good, but uh yeah, for for the good and the bad of him, I've I've become him, I feel like.
• 42:02
  SPEAKER_01: So I love that.
• 42:03
  SPEAKER_01: Yeah.
• 42:03
  SPEAKER_01: Is there anything else you want to say about the North Market before we close out North the North Market combo?
• 42:09
  SPEAKER_00: No, I I I I it is it is the most important thing I've ever done.
• 42:15
  SPEAKER_00: Um it is the uh it is the thing I'm most proud of.
• 42:24
  SPEAKER_00: Um, you know, with this, we're in the we've been around 150 years.
• 42:28
  SPEAKER_00: This is our 150th anniversary this year, and we're opening this, we're we're opening the next chapter, the next iteration of the market, which is something I've been working on from the day I started.
• 42:38
  SPEAKER_00: It was part of my vision and why they hired me.
• 42:40
  SPEAKER_00: And I actually have executed it and we're close.
• 42:43
  SPEAKER_00: Um and and and it's it's you know it it worked out that I came back for different reasons to Columbus and this happened, and uh, you know, I couldn't be more pleased of sort of and this is the last thing I'm gonna do.
• 42:59
  SPEAKER_00: Uh I mean maybe I'll probably career-wise, I hope it's the last thing I do.
• 43:05
  SPEAKER_00: Um, because I'm not gonna be able to beat it.
• 43:07
  SPEAKER_00: But no, it's a big year for us, and you know, I look forward to uh the the everybody seeing the next chapter of it and and and coming back because the community, it's been tough for the community with parking and the construction, and I get that, and and progress is never easy.
• 43:23
  SPEAKER_00: Yeah, progress is never easy, and we we've we've sustained it and the merchants are okay, we've taken best care we can, but uh I'm excited to get it done, and the next chapter begins.
• 43:33
  SPEAKER_00: The next hundred and fifty years, which I won't be there to see all of that.
• 43:38
  SPEAKER_00: So But that the only reason that we have survived the market, we're the last we were f there were four public markets, we're the last one standing.
• 43:45
  SPEAKER_00: And the only reason that we're still there is because we've evolved.
• 43:50
  SPEAKER_00: Uh, you know, there's three that have been gone.
• 43:53
  SPEAKER_00: The last one before us was in the sixties, it was gone.
• 43:56
  SPEAKER_00: So uh we've evolved, and that's why we uh We're still here.
• 44:00
  SPEAKER_00: And that's important.
• 44:01
  SPEAKER_00: And like I said, it's not always easy.
• 44:03
  SPEAKER_01: What part of town do you live in?
• 44:05
  SPEAKER_00: Uh Bury District.
• 44:06
  SPEAKER_01: Oh, do you?
• 44:07
  SPEAKER_00: Yeah, Veloft in the Bury District.
• 44:09
  SPEAKER_00: Uh, but as I said, I spend as much time in Hawking Hills, which I'm about 45 minutes away from the Bury District.
• 44:16
  SPEAKER_00: So if I can, I just shoot down there.
• 44:19
  SPEAKER_00: I'm not not terribly far.
• 44:20
  SPEAKER_01: Let's talk a little bit about this Hawking Hills thing.
• 44:22
  SPEAKER_01: You have like a little cozy cabin or what set the s set the stage there.
• 44:26
  SPEAKER_00: Um place called Hideaway Hills.
• 44:28
  SPEAKER_01: I know Hideaway Hills.
• 44:29
  SPEAKER_00: Which is funny because I I say that and people said, Oh, you know, I was there once or twice.
• 44:34
  SPEAKER_00: Uh I just stumbled on it.
• 44:36
  SPEAKER_00: I uh in 2020, pandemic time, I realized I need to change.
• 44:42
  SPEAKER_00: I need something else, and uh decided I wanted to find something in Hawking Hills.
• 44:49
  SPEAKER_00: And a friend of mine had a place down there.
• 44:52
  SPEAKER_00: I as a kid didn't know that was there.
• 44:53
  SPEAKER_00: We went a different place when I was a kid.
• 44:55
  SPEAKER_00: Uh and it's perfect for me.
• 44:58
  SPEAKER_00: It's it's it has multiple lakes and they plow this plow the roads, and um it is my uh I like to it it saved my life, I will say.
• 45:08
  SPEAKER_01: Aaron Powell Are you an introvert by nature?
• 45:11
  SPEAKER_00: Yes.
• 45:12
  SPEAKER_00: Well, yes and no.
• 45:13
  SPEAKER_00: Are you an ambivert?
• 45:15
  SPEAKER_00: Oh, I don't know that word.
• 45:16
  SPEAKER_01: So an a I'm here to I'm here to squall.
• 45:18
  SPEAKER_01: Wow, that's okay.
• 45:19
  SPEAKER_01: I'm gonna do a lot things I don't know.
• 45:20
  SPEAKER_01: Ambivert's a hybrid.
• 45:22
  SPEAKER_00: I'm a high well, I'm a hybrid.
• 45:23
  SPEAKER_00: I my my world, my working world and my uh my day job, I am most definitely an extrovert.
• 45:31
  SPEAKER_00: Uh and I for for a lot of my life I've played an extrovert on TV, but I really uh I I really enjoy nature and quiet and by myself.
• 45:44
  SPEAKER_00: I I lived in cities my entire life.
• 45:46
  SPEAKER_00: Uh and now I become a s now I become a country mouse.
• 45:52
  SPEAKER_01: Yeah.
• 45:53
  SPEAKER_00: And um and I love it.
• 45:57
  SPEAKER_00: Do you live by yourself?
• 45:59
  SPEAKER_00: I do.
• 46:00
  SPEAKER_01: Do you travel by yourself most of the time?
• 46:02
  SPEAKER_01: No, no.
• 46:03
  SPEAKER_00: Uh I mean I've been known to for a f a a lot in my life.
• 46:07
  SPEAKER_00: Um these days not so much.
• 46:10
  SPEAKER_00: These days I I I I travel with with people.
• 46:14
  SPEAKER_00: It's not it's not cra I mean, I would say oftentimes I uh the Bahamas is one of my favorite places, and uh I've been known to go there alone a number of times, but these days, not so much.
• 46:28
  SPEAKER_01: You're a tennis guy?
• 46:29
  SPEAKER_00: I am.
• 46:30
  SPEAKER_01: That's uh are you are you a John MacEnroe guy?
• 46:33
  SPEAKER_00: Um I like I like Johnny Mack.
• 46:37
  SPEAKER_01: He was just on TMZ.
• 46:38
  SPEAKER_00: Yeah, did you prefer yelling a kid?
• 46:40
  SPEAKER_01: Well, you know what?
• 46:41
  SPEAKER_01: When you f they what's funny is how people position things.
• 46:43
  SPEAKER_01: Of course.
• 46:44
  SPEAKER_01: So they first they first show the clip of him, like when he hit his boiling point.
• 46:48
  SPEAKER_01: They show that first.
• 46:49
  SPEAKER_01: But they don't show that they like that ticket.
• 46:51
  SPEAKER_00: What led up to it?
• 46:52
  SPEAKER_01: Well, then they did.
• 46:53
  SPEAKER_01: So then they then they show because I was like, he's such a dick, but I just think it's funny, like he owns it.
• 46:57
  SPEAKER_01: But then he does.
• 46:58
  SPEAKER_00: He's Johnny Mack.
• 46:59
  SPEAKER_01: Well, right, but then they show what this fam was doing to him.
• 47:02
  SPEAKER_00: I was poking the bear.
• 47:03
  SPEAKER_01: He was following him around the airport in his face for like I mean.
• 47:08
  SPEAKER_00: And John MacElroy's not a bear you poke.
• 47:10
  SPEAKER_01: He's not the guy.
• 47:10
  SPEAKER_00: No, no, he's not.
• 47:11
  SPEAKER_00: He's I like yeah.
• 47:12
  SPEAKER_00: I mean, I grew up in that era of Borg, MacEnroe, Connors, Lindell, all that business.
• 47:17
  SPEAKER_00: Actually, Agassiz was is one of my all-time favorites.
• 47:20
  SPEAKER_00: But yeah, I played tennis since I was six years old.
• 47:23
  SPEAKER_00: Still, I'm I'm playing tomorrow.
• 47:24
  SPEAKER_00: Play every Friday at one o'clock.
• 47:26
  SPEAKER_01: Uh so do we do pickleball?
• 47:27
  SPEAKER_00: Absolutely not.
• 47:29
  SPEAKER_01: I like you even more now.
• 47:31
  SPEAKER_00: And I will say, and I'm whatever, I'm gonna make some unfans here.
• 47:35
  SPEAKER_01: Oh, that's great.
• 47:37
  SPEAKER_00: Is miniature golf golf?
• 47:39
  SPEAKER_00: No, it's not.
• 47:40
  SPEAKER_00: It's novelty, it's fun.
• 47:41
  SPEAKER_00: I love miniature golf.
• 47:42
  SPEAKER_00: But I mean, pickleball is not tennis.
• 47:44
  SPEAKER_00: But you won't play.
• 47:44
  SPEAKER_00: Absolutely.
• 47:46
  SPEAKER_00: I mean, no.
• 47:49
  SPEAKER_01: Just out of okay, because I mean, you know what?
• 47:51
  SPEAKER_00: I think it's great.
• 47:52
  SPEAKER_00: I have I know a lot of people personally, people I like that enjoy it, and it's a social thing.
• 47:57
  SPEAKER_00: I'm not mad at it, yeah, but don't call it a sport.
• 48:01
  SPEAKER_01: And uh but tennis players kind of like yeah, yeah, they kind of like look at it, they're like, oh, you're playing.
• 48:06
  SPEAKER_00: I know a fair amount of my tennis friends now are are you know dipping their toes into it because yeah, I mean, you can drink and play pickleball.
• 48:13
  SPEAKER_00: And it's you can't drink and play tennis.
• 48:15
  SPEAKER_00: Well, I suppose you could, not well, but I can't get past the name.
• 48:18
  SPEAKER_00: I I just wanted to be a little bit more than just whenever people talk about it.
• 48:21
  SPEAKER_00: Sound, it's it's it's like again, it's it's the miniature golf of tennis, and that's fun.
• 48:26
  SPEAKER_00: I enjoy miniature golf.
• 48:28
  SPEAKER_01: Okay, so I've got a couple, these are hot take questions, which means you got to answer quickly.
• 48:32
  SPEAKER_00: All right.
• 48:33
  SPEAKER_01: Okay.
• 48:33
  SPEAKER_01: Well, first of all, here's a good question about the North Market, I think that you'll want.
• 48:36
  SPEAKER_01: Okay.
• 48:37
  SPEAKER_01: Um, what do you want the North Market to represent in 10 years?
• 48:40
  SPEAKER_00: Exactly what it is now.
• 48:42
  SPEAKER_00: That we we are we are Columbus.
• 48:44
  SPEAKER_00: You walk in there, you see the people you live around, you see see the folks that live in the community, uh that that that we continue to incubate and these these people, this is their livelihoods.
• 48:54
  SPEAKER_00: There's 50 some folks, and that that continues.
• 48:58
  SPEAKER_01: What's your non-negotiable about protecting its soul while it grows?
• 49:01
  SPEAKER_00: Oh God.
• 49:03
  SPEAKER_00: Um I mean, that's a tough one, you know, because because uh I don't make all the decisions of content and what happens in there in that the guest does.
• 49:15
  SPEAKER_00: So to continue to evolve, we have to adapt.
• 49:20
  SPEAKER_00: So, you know, is there one thing I say that I draw the line there?
• 49:25
  SPEAKER_00: I mean, I'm not letting McDonald's in there, no chains.
• 49:29
  SPEAKER_00: Uh it has to be uh local entrepreneurs.
• 49:33
  SPEAKER_00: So I mean the line is there.
• 49:35
  SPEAKER_01: You're not gonna answer this one, but best stall at North Market when you've got 10 minutes for lunch.
• 49:40
  SPEAKER_00: I'll answer it.
• 49:41
  SPEAKER_00: Uh Black Radish Creamery.
• 49:44
  SPEAKER_01: I saw that.
• 49:45
  SPEAKER_00: I mean, I there is uh no better, and look, you love all your children, but as far as doing it uh the best uh merchandising, they're cheesemakers, they're everything, they're the full package.
• 49:58
  SPEAKER_00: And I mean that's not a prepared food place, you're not going there eating lunch, but it is, you know, uh beautifully merchandised.
• 50:05
  SPEAKER_00: There's stuff that you just can't find anywhere.
• 50:08
  SPEAKER_00: Um it's it's it's it's fantastic.
• 50:11
  SPEAKER_00: So I I did it in all the rest of your grade as well, but Black Radish really is uh a special place.
• 50:17
  SPEAKER_01: One Columbus spot visitors must hit besides North Market.
• 50:22
  SPEAKER_00: Oh gosh.
• 50:25
  SPEAKER_00: Uh Franklin Park Conservatory.
• 50:28
  SPEAKER_00: I love gardening oath flowers.
• 50:30
  SPEAKER_00: Uh I love what they do over there.
• 50:32
  SPEAKER_00: It's a beautiful spot.
• 50:33
  SPEAKER_01: Short North, still cool or too chaotic?
• 50:36
  SPEAKER_00: Still cool.
• 50:36
  SPEAKER_00: I was there last night for an event for Joe DeLos, if you know that a good friend and a board member.
• 50:42
  SPEAKER_00: He's got a new gig.
• 50:43
  SPEAKER_00: He had a uh a little uh thing.
• 50:45
  SPEAKER_00: I hadn't actually been deep in the short north in a while, just haven't had time.
• 50:50
  SPEAKER_00: And there's a lot of great stuff.
• 50:52
  SPEAKER_00: New stuff, cool stuff.
• 50:55
  SPEAKER_00: Um no, it's it's great.
• 50:57
  SPEAKER_00: It again, it's an evolution.
• 50:59
  SPEAKER_00: I mean, when I got here, I went to Rigsby's uh uh oyster night uh every week, and and sadly, and and and Kent's a good friend and and love what he did, but you know, it's it's happening up there, and there's there's a lot of great stuff.
• 51:13
  SPEAKER_01: Early mornings or late nights?
• 51:15
  SPEAKER_00: Oh, late nights.
• 51:16
  SPEAKER_00: I'm not I don't get up early, except today I had to.
• 51:20
  SPEAKER_01: But TikTok.
• 51:21
  SPEAKER_01: Love it, hate it, or I don't understand it.
• 51:23
  SPEAKER_00: Don't care.
• 51:23
  SPEAKER_01: Yeah, but if sh uh if North Market were a celebrity, who is it?
• 51:28
  SPEAKER_00: Will Arnett.
• 51:29
  SPEAKER_01: Quiet luxury, yes, or I roll.
• 51:32
  SPEAKER_01: Yes.
• 51:33
  SPEAKER_01: OSU Saturday, city blessing or logistical nightmare.
• 51:37
  SPEAKER_00: Don't care.
• 51:37
  SPEAKER_00: Didn't go there.
• 51:38
  SPEAKER_00: Love, you know what?
• 51:39
  SPEAKER_00: Great for the city, great school, but it's it's it's not my thing.
• 51:44
  SPEAKER_01: What do people assume assume about you that's completely wrong?
• 51:47
  SPEAKER_00: Uh that I'm an asshole.
• 51:50
  SPEAKER_00: I'm really not.
• 51:52
  SPEAKER_00: I'm not the most approachable guy, and I've been told that my entire life, but I I I I'm real, that's not me.
• 51:58
  SPEAKER_01: And with that, folks, that is a wrap.
• 52:01
  SPEAKER_01: This has been so fun.
• 52:02
  SPEAKER_01: Like literally, the time went so fast.
• 52:04
  SPEAKER_01: It really did.
• 52:04
  SPEAKER_00: That's I appreciate it.
• 52:06
  SPEAKER_01: Um, okay, so tag.
• 52:07
  SPEAKER_01: Who do you want to tag to come on the show?
• 52:09
  SPEAKER_00: Uh Joe Delas.
• 52:10
  SPEAKER_01: Okay.
• 52:11
  SPEAKER_01: Hey, I you know what's funny?
• 52:12
  SPEAKER_01: I feel like we follow each other on LinkedIn now and maybe on Instagram.
• 52:15
  SPEAKER_00: So I got another one though.
• 52:16
  SPEAKER_00: Who?
• 52:17
  SPEAKER_00: Ryan Faye.
• 52:18
  SPEAKER_00: Have you heard of Ryan Faye?
• 52:19
  SPEAKER_00: No, but I want you.
• 52:20
  SPEAKER_00: Just he was uh barbecued dads, he had a Grill Dads.
• 52:23
  SPEAKER_00: He had a show on Food Channel.
• 52:24
  SPEAKER_00: Okay, Food Network.
• 52:25
  SPEAKER_00: All right.
• 52:26
  SPEAKER_00: They're on Taste Made.
• 52:27
  SPEAKER_00: He's a Ohio guy.
• 52:28
  SPEAKER_00: He just moved back to Columbus.
• 52:30
  SPEAKER_01: Oh my God, I love him.
• 52:31
  SPEAKER_00: And he's building an experiential kitchen and stuff, and he's been back like three months.
• 52:36
  SPEAKER_00: I spent some time with him.
• 52:37
  SPEAKER_01: Well, you tell him to call me.
• 52:39
  SPEAKER_00: I I yeah, I mean, him and both of those two, but Ryan is, you know, he's gonna do some really cool shit.
• 52:44
  SPEAKER_01: Okay.
• 52:45
  SPEAKER_00: Um I love that.
• 52:46
  SPEAKER_00: Yeah, and he's a lot of fun.
• 52:48
  SPEAKER_00: Okay, sounds good.
• 52:49
  SPEAKER_01: All right, thank you so much, Rick.
• 52:51
  SPEAKER_01: Thank you.
• 52:51
  SPEAKER_01: You've been an absolute pleasure.
• 52:52
  SPEAKER_01: It's been a pleasure.
• 52:53
  SPEAKER_01: All right, if you're still out there following your girl, follow me on YouTube, Spotify, Apple, or wherever you get your podcast.
• 52:57
  SPEAKER_01: And until next time, hit the North Market.
• 53:00
  SPEAKER_00: Please.
• 53:00
  SPEAKER_01: And don't go follow Rick because he only has like 10 followers.
• 53:03
  SPEAKER_01: He's too cool.
• 53:04
  SPEAKER_01: And keep moving, baby.