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SE Radio 647: Praveen Gujar on Gen AI for Digital Ad Tech Platforms
Praveen Gujar, Director of Product at LinkedIn, joins SE Radio host Kanchan Shringi for a discussion on how generative AI (GenAI) is transforming digital advertising technology platforms.
The conversation starts with a look at how GenAI facilitates scalable ad content creation, using self-attention mechanisms for customized ad generation. They explore AI's role in simplifying campaign management, automating tasks such as audience targeting and performance measurement. Praveen emphasizes that ad tech platforms use AI models tailored to different needs leveraging both first-party and…
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