Latest / Miss Understood with Rachel Uchitel / Powerhouse Hollywood Talent Agent David Weintraub Shares the Secrets to Viral Success
Transcript
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- 0:55Speaker 1: to real conversations in a new language today. Welcome back, guys.
- 0:59Speaker 1: I am so excited for today's episode. We have David Weintraub.
- 1:04Speaker 1: He's a former William Morris Agency and United Talent Agency
- 1:07Speaker 1: trained talent agent who turned his career into being one
- 1:11Speaker 1: of the top manager, producer, creators in the business. He's
- 1:15Speaker 1: the mastermind behind some of the biggest talent deals in
- 1:18Speaker 1: the pop culture scene. and he's produced an impressive number
- 1:21Speaker 1: of TV shows while representing countless celebrities. Weintraub was the
- 1:24Speaker 1: mastermind behind some of the biggest talent deals in the
- 1:27Speaker 1: pop culture scene, and he's produced an impressive number of
- 1:30Speaker 1: TV shows while representing countless celebrities. We will get into
- 1:34Speaker 1: all the details of who he's represented But now it's
- 1:38Speaker 1: your chance to find out how to be a star yourself.
- 1:42Speaker 1: He's sharing his insider knowledge through an exclusive masterclass that
- 1:46Speaker 1: will show you exactly how to achieve fame and go viral.
- 1:49Speaker 1: It's called the Hollywood Handbook. He's here to talk all
- 1:52Speaker 1: about it. And something really exciting also is that I
- 1:55Speaker 1: know I've known David forever. because he was my manager
- 1:59Speaker 1: at one time and got me one of the biggest
- 2:01Speaker 1: deals in reality TV. So he's going to take all
- 2:05Speaker 1: of his expertise, and we are going to have a
- 2:08Speaker 1: conversation about what you can do to break into the business.
- 2:12Speaker 1: Sit back and enjoy this episode with David Weintraub. Thanks
- 2:39Speaker 1: for joining me, David. It's been so long. I'm so
- 2:41Speaker 1: happy to see you.
- 2:42Speaker 2: It has been a long time.
- 2:44Speaker 1: You don't age. You look the same that I remember you.
- 2:48Speaker 1: You know, what has it been now? Let's see.
- 2:49Speaker 3: 10 years?
- 2:50Speaker 4: 14 years?
- 2:50Speaker 3: 2009.
- 2:50Speaker 1: 2009. Yeah, I think we met in 2009. We did
- 2:52Speaker 1: a lot of fun, real crazy business in 2010.
- 2:55Speaker 2: Yeah, that was a.
- 3:05Speaker 3: That was an interesting year.
- 3:06Speaker 1: So actually, let's tell people how we know each other,
- 3:09Speaker 1: because that's, to me, the most interesting story. I had
- 3:12Speaker 1: been in a little scandal, and I was, you know,
- 3:16Speaker 1: someone who was on front page news, but I really
- 3:20Speaker 1: had become like a recluse. I kind of disappeared for
- 3:22Speaker 1: a little bit. So she says. Yeah, well, and so,
- 3:27Speaker 1: but I got a phone call from you. How did
- 3:29Speaker 1: we meet? Was it through Michael Lohan? I'm trying to
- 3:31Speaker 1: remember how we met.
- 3:32Speaker 5: Well.
- 3:33Speaker 3: Lindsay Loewen called me and said her dad was going
- 3:36Speaker 3: to call me about something he wanted to do with you.
- 3:41Speaker 1: I don't know if I knew that.
- 3:43Speaker 3: Yes. So Lindsay and then Michael and then here we are.
- 3:49Speaker 3: So he called me and he's like, I know this girl.
- 3:54Speaker 3: She's getting a lot of bad press. She's a good person.
- 3:57Speaker 3: I know you're good with, you know, crisis management and
- 4:00Speaker 3: like taking people that are in unique PR situations, and
- 4:04Speaker 3: then getting them into like mainstream work. Right. And I said,
- 4:08Speaker 3: you know, dependently, cause we had, we had kind of
- 4:11Speaker 3: done a lot of that with his daughter at that time.
- 4:14Speaker 3: So he felt like you were right for that. And, uh,
- 4:18Speaker 3: we met and you and I kind of became fast friends.
- 4:22Speaker 3: I And after the intro, I think we talked for
- 4:27Speaker 3: like two hours on the phone. And it was, you know,
- 4:31Speaker 3: I definitely saw a completely different side of who you
- 4:34Speaker 3: were besides what you were being sort of painted in
- 4:37Speaker 3: the media. And I was like, you know what, we
- 4:40Speaker 3: could we could figure something out. There's got to be
- 4:42Speaker 3: something that we could do. And I don't know how
- 4:45Speaker 3: I became like, you know, the crisis management manager, producer person.
- 4:50Speaker 2: But obviously that fall.
- 4:53Speaker 3: And I'll tell you a little bit about that later,
- 4:55Speaker 3: because a lot of people after working with you and
- 4:58Speaker 3: representing you came to me that were in similar situations.
- 5:01Speaker 6: Well, it is.
- 5:02Speaker 1: Interesting because, you know, my life completely changed on Thanksgiving
- 5:07Speaker 1: of 2020. 2009, I guess. And I became a complete recluse.
- 5:13Speaker 1: I lost all family, all friends. Nobody wanted to be
- 5:16Speaker 1: associated with me. I was the top story in all television,
- 5:20Speaker 1: you know, anything media related, I was the top story.
- 5:23Speaker 1: We didn't have social media like we had back then.
- 5:25Speaker 1: So It was just basically what the media was narrating
- 5:29Speaker 1: and then what the public consumption of that was and
- 5:31Speaker 1: how everyone was dying for information on who was I.
- 5:36Speaker 2: You sold a lot of magazine.
- 5:38Speaker 1: Yeah, oh, magazine.
- 5:39Speaker 3: The magazine business made a lot of money off of you.
- 5:44Speaker 6: Yeah.
- 5:44Speaker 1: And there was like radar online, I guess. Obviously, there
- 5:47Speaker 1: was TMZ because Harvey Levin was one of the first
- 5:49Speaker 1: people that actually called me in my house the next
- 5:52Speaker 1: night after Thanksgiving. But the way I remember getting introduced
- 5:55Speaker 1: to you is that a lot of people started sliding into...
- 5:59Speaker 1: I guess it was Facebook at the time. I can't
- 6:01Speaker 1: even remember. Or getting my number somehow. And Michael Lohan
- 6:04Speaker 1: was one of them. I did not know him. I
- 6:06Speaker 1: became friends with him. But I had to trust new people.
- 6:09Speaker 1: I didn't have anyone in my corner. And you became
- 6:11Speaker 1: one of the people that I trusted. And I didn't
- 6:13Speaker 1: know who to trust, why to trust them. But I
- 6:17Speaker 1: did trust you. And you were like, listen... We have
- 6:20Speaker 1: to change the narrative in some way or at least
- 6:22Speaker 1: capitalize on this so you're not sitting in your bedroom
- 6:26Speaker 1: like just wanting to commit suicide. Because I was a
- 6:28Speaker 1: real person. I was really going through it. But at
- 6:30Speaker 1: the same time, you're like, we have to jump on this.
- 6:32Speaker 6: Remember?
- 6:34Speaker 1: And you got me. The first thing you brought to
- 6:36Speaker 1: me was The Apprentice with Donald Trump. We I had
- 6:40Speaker 1: you were like, Donald Trump's going to call you tomorrow morning. Answer.
- 6:43Speaker 1: Make sure you know what you're saying, how you're going
- 6:45Speaker 1: to reply. You like coached me.
- 6:47Speaker 3: I think we I think we kind of rehearsed it, too, because,
- 6:49Speaker 3: you know, at that time, Apprentice was a number one
- 6:53Speaker 3: NBC show.
- 6:54Speaker 1: The biggest everywhere.
- 6:55Speaker 3: And it was kind of like they were really willing
- 6:59Speaker 3: to take a. very crazy shot because they knew what
- 7:02Speaker 3: kind of attention it would bring to the show. And they,
- 7:05Speaker 3: they were very obsessed with you, you know, Trump, Cohen, Eden,
- 7:10Speaker 3: like the whole main upper echelon, all the people running
- 7:13Speaker 3: the network, everybody was supporting, you know, catapulting you as
- 7:17Speaker 3: a television star. And when I started to get into that,
- 7:21Speaker 3: I was like, okay, well there could be a business here.
- 7:23Speaker 2: Yeah.
- 7:23Speaker 1: And then we really got, I mean, I really wanted
- 7:26Speaker 1: to do that. We got really into it. I wanted
- 7:29Speaker 1: to use the Red Cross as my charity. They had never,
- 7:32Speaker 1: oddly enough, they never had the Red Cross as a charity.
- 7:35Speaker 1: The Red Cross was good to me after September 11th
- 7:37Speaker 1: when I lost my fiance. So I had a real
- 7:39Speaker 1: connection with them. And I really wanted to do that
- 7:43Speaker 1: show because I wanted to show people who I was.
- 7:45Speaker 1: And if they chose not to like me based on
- 7:48Speaker 1: who they saw on television from me representing myself, I
- 7:51Speaker 1: was totally okay with that. But I wasn't okay with
- 7:53Speaker 1: at the time with people just making an assumption from
- 7:56Speaker 1: what the media was gonna narrate. So you really helped
- 7:58Speaker 1: me like steer that. And then you got another offer
- 8:02Speaker 1: from something that you brought to me and you said, well,
- 8:04Speaker 1: wait a minute, I have an offer from Celebrity Rehab.
- 8:07Speaker 1: And I was like, David, I'm not an addict. Cause
- 8:10Speaker 1: I wasn't, as you know and can attest. And they
- 8:13Speaker 1: brought to us this topic of love addiction, which I
- 8:16Speaker 1: then learned is a real thing. But I hesitated over
- 8:20Speaker 1: and over.
- 8:22Speaker 3: One little, one little step, because like there's about 15
- 8:24Speaker 3: things that happen in between. Okay.
- 8:27Speaker 2: That moment in that moment.
- 8:28Speaker 3: And I mean, if you, if we really, I mean,
- 8:30Speaker 3: do we want to really get in to the weeds here?
- 8:34Speaker 1: Yeah.
- 8:34Speaker 2: Like I feel like, I feel like enough time has passed.
- 8:37Speaker 3: So, you know, celebrity rehab is a show that I
- 8:40Speaker 3: was heavily involved with as a, you know, a producer,
- 8:45Speaker 3: a co-developer, someone who packaged all the talent made every episode. Um,
- 8:51Speaker 3: and really was kind of one of my first number
- 8:53Speaker 3: one hits.
- 8:53Speaker 1: I mean, who did you get on that show? Besides me.
- 8:56Speaker 3: Everybody.
- 8:57Speaker 2: Well, it's not so much what we got on the show.
- 8:59Speaker 3: It's what we did as producers, casting and development for
- 9:03Speaker 3: the show.
- 9:03Speaker 2: So like Dr.
- 9:04Speaker 3: Drew, John Irwin, myself, Damien Sullivan, we all kind of
- 9:08Speaker 3: made this show happen and produced the show. And I
- 9:11Speaker 3: supplied all the talent. Someone had to deal with the network.
- 9:13Speaker 3: Someone had to deal with Drew. Someone had to deal
- 9:16Speaker 3: with doing the physical. And I had everybody that could
- 9:18Speaker 3: do it. So out of the 90 people that did
- 9:20Speaker 3: the show over 10 seasons, I supplied probably like 75
- 9:24Speaker 3: of the people In the show. So I had to
- 9:27Speaker 3: wear a couple of different hats as a, you know,
- 9:29Speaker 3: producer and as a manager for a lot of people.
- 9:32Speaker 3: And I was in a position where they knew that
- 9:36Speaker 3: you and I had started to work together. VH1 did.
- 9:39Speaker 3: And we the show was cooking. I think it was
- 9:42Speaker 3: season five. We already had three spinoffs. And they were like,
- 9:46Speaker 3: I was kind of playing the we're doing something with
- 9:48Speaker 3: NBC and Donald Trump.
- 9:50Speaker 2: So it's not going to happen.
- 9:51Speaker 3: So from the jump, they knew that if the numbers
- 9:54Speaker 3: didn't get to a certain level, there was going to
- 9:56Speaker 3: be no deal, no shot, no anything.
- 9:58Speaker 2: And they put their best foot forward. I'm talking to start.
- 10:02Speaker 3: It was six figure offers for mind you, this was
- 10:05Speaker 3: only a 20 day shoot in LA, but it was
- 10:08Speaker 3: crazy subject matter. Now both networks at that time, different
- 10:11Speaker 3: than today wanted exclusivity. So NBC would have had you
- 10:15Speaker 3: exclusive for a period of time. VH1 would have had
- 10:18Speaker 3: you for a period of time. So it came down
- 10:20Speaker 3: to what is the right money?
- 10:21Speaker 2: What is the right look? What is the right message?
- 10:24Speaker 3: How are we going to be able to control the narrative?
- 10:26Speaker 3: And we really played everybody against each other to get
- 10:30Speaker 3: the best deal, which was the seven figure, almost seven
- 10:35Speaker 3: figure deal, the highest paid person ever in the history
- 10:38Speaker 3: of the show. But you and I had to be
- 10:40Speaker 3: on the same page about the narrative because of my
- 10:42Speaker 3: involvement with the show on the producing and packaging side.
- 10:46Speaker 2: As well as representing you. And that is.
- 10:50Speaker 3: Where it got very, very tricky because that's a show
- 10:56Speaker 3: that is a self-help show where you have a doctor
- 10:59Speaker 3: who is a doctor, but is also.
- 11:02Speaker 2: A TV star.
- 11:03Speaker 3: So there's a very fine line between being a doctor
- 11:05Speaker 3: and a television star. And that fine line got broken
- 11:07Speaker 3: a lot of times in the many episodes that we did.
- 11:11Speaker 3: And the other thing I would say is, I mean, listen,
- 11:17Speaker 3: we schemed that. That was a complete fabricated scheme.
- 11:22Speaker 1: Because I wasn't an addict.
- 11:24Speaker 3: You were not an addict.
- 11:26Speaker 2: You drank a little bit, I think.
- 11:29Speaker 1: No, I took Ambien.
- 11:30Speaker 2: I took Ambien. It was Ambien. I remember like the Ambien.
- 11:35Speaker 1: It was like a prescription pill thing, but I wasn't
- 11:38Speaker 1: really into it.
- 11:39Speaker 3: He took all the shit that was on the floor
- 11:41Speaker 3: and crafted this story that was really pretty crazy.
- 11:47Speaker 1: But I do want to put into perspective for people.
- 11:50Speaker 1: I was someone who was not famous. All of a sudden,
- 11:54Speaker 1: I became the most famous person ever. at the time
- 11:58Speaker 1: sort of on the planet being spoken about. And it
- 12:01Speaker 1: was crazy for me and lonely. And I had no
- 12:05Speaker 1: idea what to do. And for me, in my mind,
- 12:08Speaker 1: fixing the narrative was the biggest thing on my mind
- 12:11Speaker 1: and getting a friend who could help me with that
- 12:13Speaker 1: narrative was really important. But I remember when you brought
- 12:16Speaker 1: me celebrity rehab, I was like, I'm not an addict.
- 12:18Speaker 1: I'm not doing the show with a bunch of addicts.
- 12:20Speaker 1: Cause that's not like how I want to be perceived.
- 12:23Speaker 1: But we, you and I had a meeting.
- 12:25Speaker 2: You did like money.
- 12:27Speaker 1: I did like money.
- 12:28Speaker 2: Who doesn't? I came with bags.
- 12:30Speaker 3: I came with the big, big, big stupid bags that
- 12:33Speaker 3: nobody had.
- 12:34Speaker 1: Yeah.
- 12:34Speaker 3: And we had a good bag from NBC, but it
- 12:37Speaker 3: was not going to be that level. Right. And you
- 12:40Speaker 3: had to do, you had to make a decision of like,
- 12:43Speaker 3: I'm going to, I'm going to take this opportunity and
- 12:46Speaker 3: we're going to do that.
- 12:47Speaker 1: But I will say, cause it has to do with
- 12:49Speaker 1: something about how we had a falling out. We had
- 12:51Speaker 1: drinks or not drinks, but we had a meeting with Dr.
- 12:54Speaker 1: Drew the night before and, it started to air. And
- 12:57Speaker 1: I was like... No, you're.
- 13:00Speaker 2: Already telling the story.
- 13:01Speaker 6: Am I wrong?
- 13:01Speaker 2: You're already telling the story.
- 13:02Speaker 3: Yeah, you are.
- 13:03Speaker 6: The car is beautiful. Where did you end up going
- 13:06Speaker 6: for it?
- 13:06Speaker 7: This exclusive place that Dad has connections with. They have
- 13:09Speaker 7: more cars for more dealerships than like anywhere else.
- 13:12Speaker 6: You have to put me in touch. What's it called?
- 13:14Speaker 4: It's Dune ADL.
- 13:16Speaker 6: Where?
- 13:18Speaker 4: Dune ADL. There's an accent on the E.
- 13:22Speaker 6: Do you mean.
- 13:22Speaker 4: Yes, I got it on Dune Deal cars.
- 13:24Speaker 3: Lift?
- 13:25Speaker 2: Please.
- 13:26Speaker 6: You're going past Kimmage? Oh, Kimmage.
- 13:28Speaker 3: No.
- 13:29Speaker 7: Don't deal cars. You couldn't possibly go anywhere else.
- 13:33Speaker 1: Oh, tell me what happened. I thought it was the
- 13:35Speaker 1: night before.
- 13:36Speaker 2: I pulled the receipts last night, okay? Oh, God, tell me.
- 13:39Speaker 1: Okay, I love this.
- 13:41Speaker 2: Okay, see this board? No, I'm just kidding. Okay, so
- 13:45Speaker 2: we did something fucking really gnarly. Really, really gnarly.
- 13:49Speaker 5: Okay.
- 13:49Speaker 3: Okay, so Donald Trump, originally we put you together with
- 13:54Speaker 3: Donald to talk.
- 13:55Speaker 2: About the show. And he said, I want you in
- 13:57Speaker 2: the show.
- 13:58Speaker 3: I'm going to tell NBC to put you in the show, blah, blah, blah, blah, blah, blah,
- 14:01Speaker 3: deal with Michael Cohen, deal with Eden Gaha.
- 14:03Speaker 2: Who is the executive producer of the show and let's
- 14:05Speaker 2: get it done.
- 14:07Speaker 3: At the same time, we were negotiating and talking about
- 14:11Speaker 3: it and trying to get a contract done, which we
- 14:13Speaker 3: had a full contract, NBC Universal offer, and we're getting ready.
- 14:18Speaker 3: And VH1 was watching us from afar, what we were doing,
- 14:23Speaker 3: because we were starting to be seen, and people were
- 14:24Speaker 3: talking about you and I working together, and my partners
- 14:27Speaker 3: knew that we were working together. And they said, we
- 14:29Speaker 3: want her. We'll do anything to get her.
- 14:31Speaker 2: We need her. Blah, blah, blah.
- 14:32Speaker 3: I'm like, well, if you need her, you're going to
- 14:33Speaker 3: need fucking seven figures. Um, and, uh, that was going on.
- 14:38Speaker 3: So we, we, we had a meeting at the L'Hermitage
- 14:43Speaker 3: hotel that we did a double meeting.
- 14:46Speaker 2: Okay.
- 14:46Speaker 3: And I'm going to really go wild with you. And
- 14:48Speaker 3: I said to you, because of the level of controversy
- 14:51Speaker 3: that we were dealing with at that point, that we
- 14:53Speaker 3: had to be protected with content, um, photos, video, everything.
- 14:59Speaker 3: And we had a very dear friend, photo specialists. who
- 15:05Speaker 3: works in licensing, who built a book. If you remember,
- 15:10Speaker 3: he had a book.
- 15:10Speaker 2: I do remember.
- 15:11Speaker 1: Oh my God.
- 15:11Speaker 2: That had a camera in it.
- 15:14Speaker 3: And we had to place them like close by to
- 15:18Speaker 3: get the content so that we would, it would never be,
- 15:21Speaker 3: anything would ever be said differently about what happened. So
- 15:25Speaker 3: we had, we, we did a double meeting. We had
- 15:28Speaker 3: a meeting with the executive producer of the Celebrity Apprentice, Eden.
- 15:31Speaker 3: who was Trump and Michael's, you know, their guy. And
- 15:35Speaker 3: then we had Drew come in right as Eden was
- 15:37Speaker 3: leaving so that they would see that we were really
- 15:41Speaker 3: in business with NBC and ready and that they had
- 15:43Speaker 3: to get to a certain level on that show. Wow.
- 15:47Speaker 1: I don't even remember this part because you were orchestrating
- 15:50Speaker 1: this and I was.
- 15:50Speaker 3: Just like, well, I mean, I just I knew that
- 15:52Speaker 3: I had to protect everything and that everything had to
- 15:56Speaker 3: be transparent I know that doesn't sound like it's transparent
- 15:59Speaker 3: but it had to be because there was you know
- 16:03Speaker 3: there was so much going on yeah and like we
- 16:05Speaker 3: couldn't we we had to make sure our deals would
- 16:07Speaker 3: make we had to make sure that nobody thought that
- 16:10Speaker 3: we were doing something against what one network wanted us
- 16:15Speaker 3: to do so it was really a record keeping thing
- 16:18Speaker 3: um and when you're dealing with like a crisis management
- 16:22Speaker 3: kind of talent which you you were and the infamously
- 16:25Speaker 3: of what you were dealing with, I had to make
- 16:27Speaker 3: sure everything was, was, was settled.
- 16:29Speaker 2: Granted those that all that content did come out.
- 16:33Speaker 3: Um, and it was, I, I, do you remember that
- 16:36Speaker 3: there was like a lot of stuff about people were
- 16:39Speaker 3: always like, Oh, Rachel has a crush on Dr.
- 16:42Speaker 6: Yes.
- 16:43Speaker 1: I remember that because it came out when I was
- 16:45Speaker 1: in the rehab and I was so upset And I,
- 16:49Speaker 1: I felt like this is such a, like people don't
- 16:52Speaker 1: get it because I really was there. I needed the help.
- 16:54Speaker 1: I was such a recluse. I was so upset, but
- 16:56Speaker 1: I was not dealing with the stuff that had to
- 16:58Speaker 1: do with Tiger. I was really dealing with like things
- 17:00Speaker 1: in my past, losing my dad from a drug overdose
- 17:03Speaker 1: and losing my fiance from September 11th. Those were things
- 17:06Speaker 1: I really was there to deal with. And then I
- 17:08Speaker 1: was kind of keeping the house together. I don't, I mean,
- 17:10Speaker 1: I don't know if you ended, did you end up
- 17:12Speaker 1: ever watching the season? Cause I know you were.
- 17:14Speaker 3: Mad at me.
- 17:17Speaker 2: I was involved in everything. Okay.
- 17:18Speaker 1: Well, but I took it seriously. And then I saw,
- 17:22Speaker 1: I would see these things.
- 17:23Speaker 2: You took it too seriously.
- 17:24Speaker 3: And that's, that's where you and I had to, I had.
- 17:28Speaker 2: To fire you.
- 17:30Speaker 3: Yeah.
- 17:31Speaker 2: Um, I couldn't work with you after that.
- 17:33Speaker 1: Um, But let's remember, I was just a normal person.
- 17:37Speaker 3: I know, but you were normal enough to understand that
- 17:40Speaker 3: we had a plan.
- 17:41Speaker 1: Yes.
- 17:42Speaker 3: And that I got you the biggest bag, besides your
- 17:45Speaker 3: other bag that you got, but I got you the
- 17:46Speaker 3: biggest bag that you ever got in your fucking life.
- 17:49Speaker 3: And we had a plan and then you deviated from
- 17:53Speaker 3: that plan. And the problem with that was that I.
- 17:56Speaker 2: Couldn't trust you anymore.
- 17:58Speaker 1: Yeah.
- 17:58Speaker 3: Because you, like my clients and I, I have clients
- 18:03Speaker 3: that I still represent like Rage Day and Too Short.
- 18:05Speaker 3: People that have been with me for almost 20 years. Okay.
- 18:09Speaker 3: And we've orchestrated everything. Right.
- 18:12Speaker 2: They were there then. You know what I mean?
- 18:14Speaker 3: And I was like, I just can't be involved in
- 18:16Speaker 3: this shit. Because what kind of happened was, is you
- 18:20Speaker 3: knew that my role as a producer and you knew
- 18:23Speaker 3: my role as a manager and I get to get
- 18:25Speaker 3: paid as a manager. You get to get paid on
- 18:27Speaker 3: both sides, no matter what, how the business operates. There's no,
- 18:30Speaker 3: it's how it works. And you did some funny business
- 18:36Speaker 3: with the money, you know, where you tried to hold
- 18:38Speaker 3: up payments for a very long time while you were
- 18:41Speaker 3: in there drinking the Kool-Aid. Yeah. And I was like, listen,
- 18:44Speaker 3: you're in this fictitious world where you all of a sudden,
- 18:46Speaker 3: like the first time you're doing a television show and
- 18:49Speaker 3: especially a television show at that time of that magnitude.
- 18:52Speaker 3: It was like, you, you don't know how famous you're
- 18:56Speaker 3: going to become. You don't know what the outcome of
- 18:58Speaker 3: the show is going to be. And you sort of
- 19:00Speaker 3: become this family with the people in there and you're
- 19:02Speaker 3: not talking to the rest of the world. And, and
- 19:06Speaker 3: it just became very shocking. Luckily are, we had a
- 19:11Speaker 3: very good mutual.
- 19:12Speaker 2: Attorney that was involved. It was a very big time attorney. Now,
- 19:15Speaker 2: as you know, Josh, he's amazing.
- 19:19Speaker 3: And we and we were able to, you know, settle everything.
- 19:23Speaker 3: But it just I felt very burnt by you for
- 19:26Speaker 3: a very, very, very long time. I was very upset
- 19:29Speaker 3: with you because also the month before we did all
- 19:34Speaker 3: these deals as they were coming together, as you got
- 19:36Speaker 3: as we were figuring it out. Too Short and I
- 19:39Speaker 3: came to the Hamptons before the July.
- 19:42Speaker 2: And we all hung out.
- 19:44Speaker 3: And I took you to a big event that we
- 19:45Speaker 3: were that I was throwing and um I felt like
- 19:49Speaker 3: we I felt like we had a good like understanding
- 19:51Speaker 3: of like how I operated how you operated yeah and
- 19:55Speaker 3: I just felt really like just I was like how
- 19:58Speaker 3: could this Everything that people said about you, I was like, well, OK,
- 20:03Speaker 3: now I see it. Yeah. You know, I feel bad. Listen,
- 20:05Speaker 3: it's taken us a long time to get here. And
- 20:07Speaker 3: I think that we have to be real about things
- 20:10Speaker 3: that have happened because business goes both ways. There is
- 20:12Speaker 3: a upside and a downside to businesses, you know, and
- 20:17Speaker 3: part of what I'm here to talk about with my,
- 20:19Speaker 3: you know, with the Hollywood handbook and my new virtual
- 20:22Speaker 3: training program.
- 20:23Speaker 2: Program is about the business.
- 20:26Speaker 3: And this is one side of it that you always
- 20:29Speaker 3: have to have great contracts. You always have to have
- 20:31Speaker 3: great attorneys.
- 20:32Speaker 1: But I think that's important, especially the fact that you're
- 20:34Speaker 1: getting into this Hollywood handbook thing. I was an example
- 20:37Speaker 1: of somebody who was like, not an everyday person. I mean,
- 20:40Speaker 1: I had a big job. in the nightlife industry where
- 20:42Speaker 1: I was involved with a lot of celebrities. So people
- 20:44Speaker 1: knew me before this happened, but not on an international level.
- 20:48Speaker 1: And then I started to work with you and you
- 20:50Speaker 1: started to give me opportunities and help me understand that
- 20:53Speaker 1: there was a brand involved. I think what I got
- 20:55Speaker 1: caught up at the moment with is that, you know,
- 20:58Speaker 1: I was still dealing with my emotional reaction to being
- 21:01Speaker 1: that famous that quickly. How, how, much I, you know,
- 21:05Speaker 1: how I felt so alone. And so I was, I
- 21:07Speaker 1: was looking for people to trust. And when I went
- 21:09Speaker 1: into that house of celebrity rehab, I took it so seriously.
- 21:12Speaker 1: They became my family, people I trusted. And it wasn't
- 21:16Speaker 1: that I was trying to, you know, do anything to
- 21:20Speaker 1: hurt you or make you think I was a bad person.
- 21:22Speaker 1: Cause I really wasn't. It was just that I didn't
- 21:25Speaker 1: know I didn't know how cunning you have to be
- 21:28Speaker 1: in that business also.
- 21:29Speaker 6: Now I know.
- 21:30Speaker 1: And at the time, we were cunning and we got
- 21:33Speaker 1: into it and we were a great team. But at
- 21:35Speaker 1: the same time, I was dealing with a lot of
- 21:37Speaker 1: emotional issues of how to get through it. Because becoming
- 21:40Speaker 1: famous like that is not easy. and can take a
- 21:45Speaker 1: major toll on somebody's mental health. And I think I
- 21:47Speaker 1: just came so quickly and I really regretted how we
- 21:52Speaker 1: ended our relationship back then, which is obviously why in
- 21:54Speaker 1: the past I've got back in touch with you and
- 21:56Speaker 1: tried to work it out with you because, you know,
- 21:59Speaker 1: I was just going through a lot and it wasn't
- 22:01Speaker 1: that I was trying to do anything wrong with you.
- 22:03Speaker 3: I think that that's a very tough show to do
- 22:07Speaker 3: for 21 Days. Any show that you have to move
- 22:09Speaker 3: out of your life and go and be in that
- 22:11Speaker 3: show and live in the show for 24 hours a day,
- 22:14Speaker 3: even though it was only a 21 day shoot, that
- 22:17Speaker 3: was a difficult one. It wasn't like you were living
- 22:19Speaker 3: at the Four Seasons or you were like in a rehab,
- 22:21Speaker 3: you're at your task, they wanna push your buttons. People
- 22:26Speaker 3: are doing weird shit. A lot of funny, weird stuff
- 22:29Speaker 3: happens in that show. So it's not your prototypical like
- 22:32Speaker 3: celebrity show. Like that's why when we made the show,
- 22:36Speaker 3: people never believed that we would ever be able to
- 22:38Speaker 3: make it. And then for it to be a number
- 22:40Speaker 3: one hit and go on and make hundreds of episodes,
- 22:42Speaker 3: international licenses and be like, you know, be one of
- 22:44Speaker 3: my first number one hits.
- 22:45Speaker 2: That was a big, big deal. What I will say
- 22:49Speaker 2: is that.
- 22:52Speaker 3: You have to always stay the course and in business,
- 22:56Speaker 3: I think you had to have learned that because there
- 22:59Speaker 3: was a lot of things that we could have done
- 23:02Speaker 3: post that show that we never did get an opportunity
- 23:05Speaker 3: to do. And I know like, you know, look, you
- 23:07Speaker 3: always wanted to be on the housewives. You always wanted
- 23:08Speaker 3: to be in some of these other bigger branded, you.
- 23:11Speaker 2: Know, content. And, you know, I, I have put, I've
- 23:15Speaker 2: made a lot of housewives. I represent a lot of housewives.
- 23:18Speaker 2: I've made that come true for a lot of people.
- 23:20Speaker 3: So, um, you know, we, we, we learned, we learned
- 23:23Speaker 3: a tough lesson, but let's not talk about 2010. You
- 23:27Speaker 3: know what I mean? 2010 is a long time ago.
- 23:31Speaker 3: We've obviously talked a lot of this through and I've
- 23:34Speaker 3: always been straight up with you about how I feel.
- 23:36Speaker 3: And I've always kind of told you where I thought
- 23:38Speaker 3: that you were in the world as far as like
- 23:42Speaker 3: value for celebrity opportunities, because there was a lot of
- 23:45Speaker 3: narratives that we had to change.
- 23:46Speaker 2: I think what you're doing now with this show is
- 23:48Speaker 2: has really been helpful.
- 23:49Speaker 3: And I told you when you called me about it originally,
- 23:51Speaker 3: I said, I said, get to X and then I'll
- 23:54Speaker 3: come and I'll bring Y. And you got to X
- 23:56Speaker 3: and I immediately gave you Y. You wanted people, you wanted,
- 23:59Speaker 3: you know, and I, and so it is a timing.
- 24:02Speaker 2: Thing, you know?
- 24:03Speaker 1: And that's important for a lot of people to remember.
- 24:05Speaker 1: So before getting into like who you represent and all
- 24:08Speaker 1: this stuff and who you are as a person, I
- 24:10Speaker 1: actually want to get into what you are doing now
- 24:14Speaker 1: because it can take someone that is involved in some
- 24:17Speaker 1: sort of a scandal or not even, just people that
- 24:19Speaker 1: have a brand and they want to blow up. So
- 24:22Speaker 1: you now are forming a company where you are almost
- 24:25Speaker 1: doing a masterclass on how to become... noteworthy, how to
- 24:30Speaker 1: become famous. Tell everybody about that because I think that
- 24:33Speaker 1: is so important and so interesting.
- 24:35Speaker 3: You have a couple of the points of it, but yeah,
- 24:38Speaker 3: it's not a master class. It's a virtual training program.
- 24:41Speaker 3: It's called the Hollywood Handbook. And the Hollywood Handbook is basically...
- 24:45Speaker 3: A wrap up of my 25 years of experience in
- 24:48Speaker 3: the entertainment business as a A & R at Death
- 24:51Speaker 3: Row Records and Interscope Records and for Eminem, being an
- 24:55Speaker 3: agent at William Morris and UTA, becoming a manager and
- 24:58Speaker 3: executive producer and creating and producing over 2000 hours of
- 25:01Speaker 3: television and also starring in my own shows like Sons.
- 25:05Speaker 2: Of Hollywood and Hollywood Hillbillies.
- 25:07Speaker 3: Um, and it's basically taking that, that I've learned that
- 25:12Speaker 3: I've mastered and giving you all of the points of
- 25:15Speaker 3: what you want to do. If you want to create
- 25:17Speaker 3: a TV show, if you want to get a record deal,
- 25:19Speaker 3: if you want to get press for your, whatever your
- 25:22Speaker 3: talent is, if you want to do brand integration into
- 25:25Speaker 3: your content, you want to become a social media influencer,
- 25:28Speaker 3: you want to become an OnlyFans star, you want to
- 25:30Speaker 3: become a YouTube sensation, I am teaching you the tricks
- 25:35Speaker 3: to the trade and you have access to learn directly
- 25:38Speaker 3: from me.
- 25:39Speaker 6: The car is beautiful. Where did you end up going
- 25:42Speaker 6: for it?
- 25:42Speaker 7: This exclusive place that Dad has connections with. They have
- 25:45Speaker 7: more cars for more dealerships than like anywhere else.
- 25:48Speaker 6: You have to put me in touch. What's it called?
- 25:50Speaker 4: It's Dune ADL.
- 25:52Speaker 6: Where? Dunediel.
- 25:55Speaker 4: There's an accent on the E.
- 25:58Speaker 6: Do you mean.
- 25:58Speaker 4: Yes, I got it on Dunediel Cars.
- 26:00Speaker 2: Lift? Please.
- 26:01Speaker 6: Are you going past Kimmage? Oh, Kimmage.
- 26:04Speaker 3: No.
- 26:05Speaker 7: Dunediel Cars. You couldn't possibly go anywhere else.
- 26:09Speaker 3: You have access to actually be with me, pitch me,
- 26:12Speaker 3: get advice from me. And I will be doing one-on-ones
- 26:15Speaker 3: to straight advise you on how to execute whatever it
- 26:19Speaker 3: is that you want to do. I've been developing the
- 26:21Speaker 3: Hollywood Handbook for the last three years. And I partnered
- 26:26Speaker 3: with Lightspeed BT and Bradley. And Bradley is an incredible person. influencer, podcaster.
- 26:33Speaker 3: He owns the technology behind Lightspeed BT.
- 26:37Speaker 2: And we're launching the Hollywood Handbook.
- 26:39Speaker 3: And we want to give people a guidebook of what
- 26:43Speaker 3: the entertainment how-to is.
- 26:45Speaker 2: Because it's really basic now. I mean, honestly, in your phone.
- 26:50Speaker 3: You have a complete movie recording, social media, photo studio
- 26:55Speaker 3: right here in your hands.
- 26:57Speaker 2: You can blast off to.
- 26:58Speaker 3: The world All your content, all your social media, all
- 27:02Speaker 3: your press, all your marketing, it can all be done
- 27:04Speaker 3: on the radio.
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- 30:35Speaker 3: So I'm taking all of my expertise and putting it
- 30:39Speaker 3: in the Hollywood handbook and showing you how to become successful.
- 30:43Speaker 3: the next mega reality star, influencer, rapper, rock star, celebrity chef,
- 30:49Speaker 3: celebrity host, whatever it may be.
- 30:52Speaker 1: Celebrity nail designer. It could be something as small as
- 30:55Speaker 1: that and you can blow up.
- 30:57Speaker 3: Anything. If you have talent and you're filming it and
- 31:00Speaker 3: you want to showcase it and you want to blow up,
- 31:03Speaker 3: I'm going to show you what we did with Ray
- 31:05Speaker 3: J and Scott Disick and all of the crazy stars
- 31:10Speaker 3: that we represented, all the rappers, all the influencers. We're
- 31:13Speaker 3: going to teach you exactly what we deal with with
- 31:16Speaker 3: those people so that you can follow the guidebook. And
- 31:20Speaker 3: if you follow it and you actually have the right
- 31:23Speaker 3: content and you do it in the way that this
- 31:25Speaker 3: could work, you can make it all the way to
- 31:27Speaker 3: the top.
- 31:28Speaker 1: So people can do this on their own time because
- 31:31Speaker 1: it's something that you've filmed, right? It's something you've taped
- 31:35Speaker 1: and they can do the classes.
- 31:36Speaker 3: It's an interactive online course, which also has... programs where
- 31:41Speaker 3: you can also pitch us, have meetings with us, get
- 31:45Speaker 3: advisement with us, group calls.
- 31:47Speaker 1: And can people hire you to then go even further
- 31:50Speaker 1: and either have you represent them or pitch different ideas
- 31:54Speaker 1: that you really like?
- 31:54Speaker 3: I mean, I think that we're going to have a
- 31:56Speaker 3: lot of incoming opportunities and a lot of outgoing opportunities.
- 32:00Speaker 3: So I am definitely looking for talent. Like I am
- 32:03Speaker 3: definitely looking for ideas and people that want to go
- 32:06Speaker 3: to the next level. I'm very picky now because the
- 32:10Speaker 3: business has changed so much and the buyers really need
- 32:13Speaker 3: you to come in with the package that the stuff
- 32:16Speaker 3: that I'm doing, I really have to be extremely passionate about.
- 32:20Speaker 3: So I would say 1% of the people that want
- 32:23Speaker 3: to do it will take very seriously, but I'm here
- 32:26Speaker 3: to teach, help, advise, and I want you to learn
- 32:29Speaker 3: from my experience.
- 32:31Speaker 1: Maybe you'll do some interactive sweepstakes or whatever they call it,
- 32:34Speaker 1: where the best, you know, the best opportunity that you're
- 32:39Speaker 1: presented with, you will take them on and represent them or,
- 32:42Speaker 1: you know, that way people can pitch you.
- 32:46Speaker 3: It's interesting that you say that because, so I taught
- 32:48Speaker 3: two semesters at USC in the film school.
- 32:51Speaker 6: Oh, wow.
- 32:52Speaker 2: We had a, we had a program.
- 32:53Speaker 3: I went to USC. We had a program where it
- 32:57Speaker 3: was called from pitch to pilot. And from pitch to
- 33:00Speaker 3: pilot is actually a segment in the Hollywood handbook. And
- 33:02Speaker 3: basically a lot of people that were coming out of
- 33:04Speaker 3: the film school, they were that want to be directors.
- 33:07Speaker 3: They were getting jobs working on my reality shows. So
- 33:10Speaker 3: we were hiring them to be editors. So the film
- 33:13Speaker 3: school wanted to have a program where people could learn
- 33:17Speaker 3: everything you need to know in the.
- 33:19Speaker 2: Reality business simply. And that's what from pitch to pilot was.
- 33:23Speaker 3: And out of each program, you know, 30 students that
- 33:27Speaker 3: were in the class, everybody had to do their own
- 33:28Speaker 3: pilot in each of the semesters.
- 33:30Speaker 2: We took one of the shows and we took it
- 33:33Speaker 2: to market.
- 33:34Speaker 3: One of the shows we actually sold to pilot didn't
- 33:36Speaker 3: get picked up at the series, but it was to
- 33:39Speaker 3: really demonstrate every step along the way.
- 33:41Speaker 2: We had great speakers.
- 33:43Speaker 3: Like, you know, all the heads of networks and all
- 33:45Speaker 3: the heads of these big production companies.
- 33:48Speaker 2: And we taught these kids a lot.
- 33:50Speaker 1: It seems like everyone in Hollywood or anywhere really has
- 33:53Speaker 1: an idea for something. What do you think really sets
- 33:56Speaker 1: apart an idea that takes it to that next level?
- 34:00Speaker 3: Well, I like to think that a lot of ideas
- 34:04Speaker 3: are what we call OMP.
- 34:06Speaker 2: OMP is of most pitched. So people are like, I
- 34:10Speaker 2: got this, I got that.
- 34:12Speaker 3: I've heard pretty much like every idea under the sun
- 34:16Speaker 3: in the non-scripted pop culture space. The question becomes the
- 34:21Speaker 3: talent that's involved, the personalities that's involved, and how do
- 34:25Speaker 3: you build a vehicle around them that you can take
- 34:29Speaker 3: to market and that the market will react to and
- 34:32Speaker 3: the market will want to catapult. So ideas are many
- 34:37Speaker 3: and a lot that you can find. It's the people
- 34:39Speaker 3: who star in those shows. For me, I love big,
- 34:43Speaker 3: loud personalities.
- 34:44Speaker 2: I love family businesses.
- 34:46Speaker 3: I love, um, be, be celebrities that want to reinvent
- 34:51Speaker 3: and go to be a list again. I love, people
- 34:54Speaker 3: like that that want to get into reinventing themselves because
- 34:58Speaker 3: there is a market for that the streamers wanted obviously
- 35:02Speaker 3: listen if ben affleck and jennifer lopez want to do
- 35:05Speaker 3: a reality show and i was privileged to partner with
- 35:07Speaker 3: them to go do that show that's a big hit
- 35:09Speaker 3: from the jump but a lot of the people that
- 35:11Speaker 3: want to get into the non-scripted business are looking for
- 35:13Speaker 3: a resurgence in their careers and trying to get back
- 35:16Speaker 3: out there. And it can happen and it can explode.
- 35:19Speaker 3: And obviously like, listen, you know, one of the first
- 35:21Speaker 3: clients that we ever had, you know, we worked with
- 35:23Speaker 3: the Osbournes and those guys, that was a perfect example
- 35:26Speaker 3: of doing that.
- 35:27Speaker 2: And then they opened up the doors for everybody else,
- 35:30Speaker 2: including the Kardashians.
- 35:32Speaker 1: I think what people don't realize is the people that
- 35:35Speaker 1: stay in the business for the longest amount of time
- 35:37Speaker 1: are people that really take on this chameleon role of
- 35:40Speaker 1: like constantly reinventing themselves, the brand. There's some sort of
- 35:44Speaker 1: scandal that goes on and then they do what they
- 35:46Speaker 1: need to do to get out of it and then
- 35:47Speaker 1: move up and move forward. The Kardashians have been a
- 35:50Speaker 1: a major contributor to that whole chameleon mindset because they're
- 35:56Speaker 1: constantly reinventing themselves. And I think a lot of people
- 35:59Speaker 1: pigeonhole themselves to think like, this is what I'm good at.
- 36:02Speaker 1: This is my brand. And then they don't think about
- 36:04Speaker 1: how they can explore that or take it to the
- 36:06Speaker 1: next level. So I think that is a really... big
- 36:09Speaker 1: part of it. What about so many people are obsessed
- 36:11Speaker 1: with Bravo and the housewives. What do you think makes
- 36:14Speaker 1: a good housewives? Like the New York housewives are all
- 36:17Speaker 1: new cast. You know, how are they picking their cast?
- 36:20Speaker 1: Do you think, and why do people fall in love
- 36:22Speaker 1: with certain shows and not others?
- 36:24Speaker 3: Um, Bravo has been an incredible partner and brand with
- 36:29Speaker 3: my company. And we've represented lots of housewives from Orange County,
- 36:34Speaker 3: New Jersey, Beverly Hills, uh, um, New York, no one
- 36:40Speaker 3: on Atlanta, Washington, DC, Dallas. We've got a lot of
- 36:45Speaker 3: different people in that sphere. The thing is the process
- 36:50Speaker 3: is cutthroat. I mean, it's the most cutthroat thing in
- 36:53Speaker 3: the world because they really vet you, you know, they
- 36:58Speaker 3: make straight offers to big names that will never do
- 37:02Speaker 3: the show. And those people that will never do the show,
- 37:05Speaker 3: They do that just because it's like we're taking a
- 37:09Speaker 3: shot in the dark. And they'll call me about people
- 37:12Speaker 3: that I'm like, you're completely unrealistic that this person would
- 37:16Speaker 3: ever do their show. Now, it's not because it's a
- 37:18Speaker 3: bad show. It's just because they're big enough to have
- 37:20Speaker 3: their own show. So there's a wide range of how
- 37:23Speaker 3: you pick the talent and everybody is involved.
- 37:28Speaker 2: You and I have talked about this.
- 37:29Speaker 3: You've obviously been through a little bit of the process.
- 37:32Speaker 3: We've spoken in depth with Bravo, with Andy, with the
- 37:36Speaker 3: production companies about you. And there has been times that
- 37:41Speaker 3: there's been like an openness to you being in the show.
- 37:43Speaker 3: And then for whatever reason, you know, it's the politics
- 37:46Speaker 3: of the game and.
- 37:47Speaker 2: It's really cutthroat.
- 37:48Speaker 3: I mean, it's, it's, it's really crazy, but if you
- 37:51Speaker 3: can do it, you can be a huge star. Now
- 37:55Speaker 3: I will say on the other side of it, because
- 37:58Speaker 3: the biggest mega shows in the game right now, obviously
- 38:01Speaker 3: like the Selling Sunsets and the Bling Empires and the.
- 38:04Speaker 2: 90 Day Fiances.
- 38:05Speaker 3: I mean, there's still the staples that are going to
- 38:07Speaker 3: be like Kardashians, Housewives, Love and Hip Hop. You know,
- 38:11Speaker 3: those are the brands. Like those are the biggest brands.
- 38:14Speaker 6: The car is beautiful. Where did you end up going
- 38:17Speaker 6: for it?
- 38:17Speaker 7: This exclusive place that Dad has connections with. they have
- 38:20Speaker 7: more cars for more dealerships than like anywhere else.
- 38:23Speaker 6: You have to put me in touch what's it called it's.
- 38:25Speaker 7: Dune ideal where dune ideal there's an accent on the
- 38:31Speaker 7: e do you mean yes i got it on done
- 38:34Speaker 7: deal cars lift please you're going past kimaj oh kimmage
- 38:39Speaker 7: no done deal cars you couldn't possibly.
- 38:43Speaker 3: Go anywhere else one to make the most money um
- 38:47Speaker 3: we are heavily involved in those shows. Obviously, you know,
- 38:50Speaker 3: Ray J who has been with me for 20 years
- 38:52Speaker 3: is my, you know, I manage him and he's, I'm
- 38:55Speaker 3: his producing partner.
- 38:56Speaker 2: You know, he's the highest paid guy in all of
- 38:58Speaker 2: love and hip hop.
- 38:59Speaker 1: So that's so interesting to me because he's, I mean,
- 39:01Speaker 1: he is a household name, but not really. I mean,
- 39:04Speaker 1: I feel like, you know, Nick Cannon maybe is up
- 39:06Speaker 1: for the same roles that he might be up for,
- 39:08Speaker 1: but I don't know. I just feel like Ray J
- 39:10Speaker 1: kind of stays under the radar, yet he's everywhere.
- 39:14Speaker 2: I mean, under the radar, you know, we have.
- 39:20Speaker 3: We have a show on, we have five shows on
- 39:21Speaker 3: five different networks right now. So you might not be
- 39:23Speaker 3: watching them, but like our audience is watching them.
- 39:26Speaker 2: Yeah.
- 39:26Speaker 6: Which is great.
- 39:27Speaker 1: I mean, that's amazing that he's getting all these roles.
- 39:30Speaker 3: You know, and that's a long time coming as a host,
- 39:33Speaker 3: as an actor, as a, you know, reality podcast. Like
- 39:41Speaker 3: he's got a lot of different jobs and all of
- 39:43Speaker 3: these jobs, you know, feed the machine.
- 39:46Speaker 2: For what the end goal is, which is.
- 39:48Speaker 3: To sell products.
- 39:49Speaker 1: Mm-hmm.
- 39:50Speaker 3: Right.
- 39:51Speaker 1: So do you think that, so what was he doing
- 39:53Speaker 1: when that sex tape came out? Was he like somebody
- 39:56Speaker 1: big and famous and doing TV before then, or that
- 39:59Speaker 1: catapulted him into doing all this stuff?
- 40:01Speaker 3: Well, his sister is Brandy. He's sold millions of records
- 40:05Speaker 3: and he was on television and, um, Kim, you know,
- 40:11Speaker 3: was Kim and Kim worked for Brandy and that was
- 40:15Speaker 3: Ray's girlfriend. Right.
- 40:17Speaker 1: So, but I mean, obviously.
- 40:18Speaker 3: That was a very calculated, you know, as we calculated
- 40:23Speaker 3: your play, that was extremely calculated between Ray and Kim
- 40:29Speaker 3: and Chris and all of the things that they wanted
- 40:32Speaker 3: to achieve.
- 40:33Speaker 2: Right.
- 40:33Speaker 1: Which obviously they did because there have been other things
- 40:37Speaker 1: that have backfired for people. I mean, tell people the
- 40:39Speaker 1: difference between, you know, Pamela Anderson's sex tape that she
- 40:44Speaker 1: feels like derailed her and pigeonholed her into being this,
- 40:48Speaker 1: you know, in a very sexual way that she could
- 40:51Speaker 1: never move beyond that. Whereas somebody like Kim has become
- 40:56Speaker 1: an A-list star and Ray J who is obviously on
- 41:00Speaker 1: five different shows. Like what happened there that's different, do
- 41:02Speaker 1: you think?
- 41:04Speaker 3: Um, well, I mean, it was timing, you know, the
- 41:07Speaker 3: sex tape business, nobody had an understanding of how to
- 41:10Speaker 3: use it as a marketing tool until Paris did. And
- 41:14Speaker 3: until Kim and Ray did now Paris, you know, was
- 41:17Speaker 3: the trial and then Kim and Ray were the experts.
- 41:21Speaker 3: And the expertise that came from that created a 250
- 41:25Speaker 3: plus million dollar tape that everybody made money off of
- 41:29Speaker 3: that also created huge industries for their families and their
- 41:33Speaker 3: celebrity and everything. So you have to know how to
- 41:38Speaker 3: monetize it. And it's I mean, Chris knew it. Chris
- 41:43Speaker 3: knew where it was going. And, you know, there was
- 41:46Speaker 3: a lot of. a lot of people that help put
- 41:50Speaker 3: the whole thing together. Right. And there's documentaries being made
- 41:53Speaker 3: about it right now. And, you know.
- 41:56Speaker 1: Monetizing a scandal is probably the best thing you can
- 41:59Speaker 1: learn from because a lot of people don't. And then
- 42:01Speaker 1: what I see nowadays is so many people trying to
- 42:03Speaker 1: create a scandal to get some money. And I think
- 42:07Speaker 1: that backfires too, because it has to be, there has
- 42:09Speaker 1: to be some sort of reality to it.
- 42:10Speaker 3: Creating a scandal is a very dangerous thing. You can
- 42:14Speaker 3: destroy your life, your family, your children. Yeah. it is
- 42:17Speaker 3: a really dangerous thing to do and you have to
- 42:19Speaker 3: be very careful. You know, the, the crisis management talent
- 42:27Speaker 3: and I've worked with a number of them, you know,
- 42:29Speaker 3: like people that came that were in trouble in the media,
- 42:33Speaker 3: like Farrah Abraham and Courtney Stodden and Sarah Palin and
- 42:38Speaker 3: Levi Johnston. And, you know, they, there is a media
- 42:43Speaker 3: play that like, is very dangerous and you have to
- 42:48Speaker 3: understand that it can actually just.
- 42:49Speaker 2: Completely ruin your life.
- 42:51Speaker 3: Yeah.
- 42:52Speaker 2: Yeah.
- 42:53Speaker 3: Yeah.
- 42:53Speaker 2: So, you know, there is a fine line. Right.
- 42:56Speaker 1: So, all right. Talk to me about some of the
- 42:58Speaker 1: other guys that you represent. Obviously we talked about too short.
- 43:01Speaker 1: He's remained in the news since I've known you. So
- 43:04Speaker 1: is he going back on tour? Talk to me about him.
- 43:07Speaker 3: Yeah.
- 43:07Speaker 2: We have a tour starting.
- 43:10Speaker 3: On Saturday with Snoop Dogg, 70 dates over the summer,
- 43:14Speaker 3: all arenas.
- 43:15Speaker 2: Wiz Khalifa, Too Short.
- 43:16Speaker 3: Warren G, Burner, DJ Drama, all arenas, all across the country,
- 43:21Speaker 3: big dollars, you know, having a great, it's going to
- 43:24Speaker 3: be great. Yeah. Go check it out. You're going to
- 43:27Speaker 3: have a wonderful time. And then, you know, obviously we
- 43:29Speaker 3: have the Mount Westmore group and with Ice Cube, Snoop, E-40,
- 43:34Speaker 3: which had a big year. We were on tour all
- 43:35Speaker 3: the last year. Big album came out. And then Tushar
- 43:38Speaker 3: and I are executive producing a movie called Freaky Tales,
- 43:41Speaker 3: which is directed and written by Fleck and Bowden, who
- 43:46Speaker 3: were the writers and directors of Captain Marvel.
- 43:50Speaker 2: Um, highest grossing, uh, Marvel movie of all time.
- 43:53Speaker 3: And, uh, this movie is kind of like a, uh,
- 43:57Speaker 3: a movie based loosely on.
- 44:01Speaker 2: 1980s folklore of Oakland.
- 44:03Speaker 3: That's based around two shorts music.
- 44:05Speaker 2: And it's really crazy. Pedro Pascal is in it.
- 44:09Speaker 3: Um, uh, Ben Mendelsohn, uh, Angus cloud, um, You know,
- 44:16Speaker 3: it's Tom Hanks. It's going to.
- 44:19Speaker 2: Be really interesting when it comes out.
- 44:22Speaker 3: Well, the movie is just being finished now and all
- 44:25Speaker 3: of it, it was financed by E1. So it will
- 44:29Speaker 3: be out theatrically next year, but I can't reveal any
- 44:32Speaker 3: of the details about that just yet.
- 44:35Speaker 2: But Freaky Tales is coming.
- 44:36Speaker 5: Right.
- 44:37Speaker 1: So getting back to a question about the Hollywood handbook
- 44:39Speaker 1: for a second, a lot of people that have become
- 44:40Speaker 1: famous right now, it's not household names. I mean, there
- 44:44Speaker 1: are people that are influencers that have 2 million, 5 million,
- 44:48Speaker 1: 7 million followers who, if I asked anyone.
- 44:50Speaker 2: But you said household name to who? Household name to you?
- 44:53Speaker 1: Well, that's what I'm going to get to.
- 44:54Speaker 6: Yeah.
- 44:55Speaker 1: I mean, household names to maybe not the general public,
- 44:58Speaker 1: but like Gen Z, like, you know, millennial people. It's
- 45:02Speaker 1: a totally different, you know, you might ask my daughter,
- 45:05Speaker 1: she'll know everyone you talk about. She would know who
- 45:08Speaker 1: Tana is, for example. But like, I don't know them
- 45:11Speaker 1: and I'm trying to figure out how they got this
- 45:13Speaker 1: many followers, why so many people are obsessed with them.
- 45:17Speaker 1: Because it's interesting to me because they have so many deals,
- 45:20Speaker 1: they have so much money and that's who people are
- 45:22Speaker 1: really putting their money in, in terms of um, supporting
- 45:26Speaker 1: and backing as opposed to someone who may have quote
- 45:29Speaker 1: unquote real talent, who's got, you know, studied forever to
- 45:32Speaker 1: be an actor or a singer. And all of a
- 45:34Speaker 1: sudden somebody become, can become famous in their bedroom, um, representing,
- 45:38Speaker 1: you know, just getting ready in the morning or representing
- 45:41Speaker 1: a music brand or a, or a, you know, skincare line.
- 45:44Speaker 1: So talk to me about influencers and how important they
- 45:48Speaker 1: are in, in today's culture.
- 45:50Speaker 3: Well, influencers are the next evolution of pop culture stars,
- 45:53Speaker 3: which I would say are the reality stars, which were
- 45:55Speaker 3: people that like, you know, were famous for being famous
- 46:00Speaker 3: or famous for being on an interesting show and turning
- 46:03Speaker 3: that into a business. But now you, like I said,
- 46:06Speaker 3: you have everything in your phone and your computer, so
- 46:08Speaker 3: you can sit in your bedroom and create a YouTube
- 46:11Speaker 3: channel and if your content is funny, interesting, unique, over
- 46:15Speaker 3: the top, you can turn that into a business. And
- 46:19Speaker 3: our expertise with the Hollywood Handbook and my experience representing.
- 46:23Speaker 2: Some of the biggest influencers in the world is.
- 46:25Speaker 3: Taking how we deal with those businesses, how we create influencers,
- 46:29Speaker 3: sign influencers, get them deals, get them brand integration and
- 46:32Speaker 3: the catapult them to the next level. But you also
- 46:36Speaker 3: have to remember that there is this whole thing of
- 46:37Speaker 3: how they started and how they started is literally shooting
- 46:41Speaker 3: and talking to their camera, talking straight into the camera
- 46:44Speaker 3: and doing something and learning how to edit it and
- 46:47Speaker 3: tag it and, you know, get your content, out there
- 46:51Speaker 3: to the public so that you can go viral. And
- 46:55Speaker 3: going viral time after time after time created this new
- 46:58Speaker 3: industry where brands wanted to be a part of understanding
- 47:02Speaker 3: your analytic, your likes, your comments, your numbers, and then
- 47:05Speaker 3: bring you deals to integrate into the content itself and
- 47:09Speaker 3: then get paid. And then you have this whole other
- 47:13Speaker 3: industry of getting paid to post, you know, you're basically
- 47:17Speaker 3: like you have brands that want you to have, you know,
- 47:22Speaker 3: here's mountain Valley water, you know, give me a bag.
- 47:25Speaker 3: Like it's, it's, it's, it's, it can happen organically. You
- 47:29Speaker 3: may think it's natural. You may think it's like, it
- 47:32Speaker 3: could look contrived, but like, there's so many ways that
- 47:35Speaker 3: you can take brand integration and take influencers and marry
- 47:38Speaker 3: them together. And the money is out of control because
- 47:41Speaker 3: everything is based on an analytical. So your analytic is
- 47:45Speaker 3: so important because it literally constitutes to what a buyer
- 47:49Speaker 3: or a brand will pay you to do something based
- 47:52Speaker 3: on your numbers, based on how many followers you have,
- 47:55Speaker 3: your engagement, likes, comments, all that stuff.
- 47:58Speaker 2: And there is a formula.
- 48:00Speaker 1: But how many of these people are wannabes that are
- 48:03Speaker 1: like paying for followers? Because I know that's a big business.
- 48:07Speaker 1: People have dropped shit in my DM all the time.
- 48:10Speaker 2: Real brands know if.
- 48:13Speaker 3: if the followers are fake and the engagement is fake
- 48:16Speaker 3: and if the bots are fake, I mean, you can
- 48:18Speaker 3: look at the followers and understand that. So it's not
- 48:22Speaker 3: hard to figure it out. People that like, you know,
- 48:24Speaker 3: have 5 million followers and only have 25 comments, like
- 48:29Speaker 3: it's fake.
- 48:30Speaker 5: Yeah.
- 48:30Speaker 2: You bought them. It's not real.
- 48:32Speaker 3: Like if you had 5 million followers, you would probably
- 48:34Speaker 3: have an average of like 600 comments. Right.
- 48:37Speaker 2: Okay. You probably have, you know, 30,000 likes. There's a formula.
- 48:41Speaker 3: There's an analytic breakdown. It's a mathematics numbers game. And
- 48:46Speaker 3: once you understand the numbers game, which we do in
- 48:48Speaker 3: the Hollywood handbook, we'll teach you about the numbers game
- 48:51Speaker 3: and how to monetize it. Then you can actually take
- 48:54Speaker 3: your platform, your social media, your content, your talent, and
- 48:58Speaker 3: exploit it.
- 48:59Speaker 2: Right. But you got to learn it. You got to
- 49:00Speaker 2: understand that.
- 49:01Speaker 1: And that's the biggest thing that you said, though, you
- 49:03Speaker 1: have to have some sort of a talent. You have
- 49:05Speaker 1: to have some sort of personality. Like, I mean, there
- 49:07Speaker 1: are people that are amazing TikTok stars, but Addison Rae
- 49:11Speaker 1: and Charli D'Amelio stood out for a while back that,
- 49:15Speaker 1: you know, a couple of years ago during pandemic or whatever,
- 49:17Speaker 1: my daughters were, my daughter was obsessed with the both
- 49:19Speaker 1: of them.
- 49:20Speaker 3: Them.
- 49:20Speaker 1: And then they got a show, right? I mean, Addison
- 49:22Speaker 1: Rae became the lead in a movie and, and Charli
- 49:25Speaker 1: got her own reality show. Now, I don't know how
- 49:28Speaker 1: well those did because I don't know if they can
- 49:29Speaker 1: translate their personality into into something bigger than that. And
- 49:32Speaker 1: I think Charlie had a little bit of a breakdown
- 49:34Speaker 1: on her show because she couldn't handle it. So people
- 49:38Speaker 1: are really good at some things and not good at others.
- 49:40Speaker 1: And it's taking that diamond in a rough to make
- 49:42Speaker 1: them famous.
- 49:43Speaker 6: So to speak.
- 49:44Speaker 2: Exactly.
- 49:44Speaker 1: Yeah.
- 49:45Speaker 3: Exactly.
- 49:45Speaker 1: And you're good at finding that talent.
- 49:47Speaker 3: There's many of those out there. Those are two examples
- 49:52Speaker 3: that have really crossed over into... obviously the news that
- 49:55Speaker 3: you read, which is like Us Weekly and TMZ and
- 49:57Speaker 3: Page Six, because they're talking about there, but there is
- 49:59Speaker 3: a whole other world of value there. Like I do
- 50:02Speaker 3: a lot of deals with Amazon and Amazon has a
- 50:05Speaker 3: huge budget to pay influencers to market movies, TV shows,
- 50:09Speaker 3: and in-house products and stuff that they're pushing.
- 50:12Speaker 2: And the budgets are crazy and they'll.
- 50:14Speaker 3: Go after very unique niche markets of influencers and, you know,
- 50:19Speaker 3: various beauty and wellness spaces and, yoga and sports, and
- 50:23Speaker 3: as well as the big loud ones, like, you know,
- 50:25Speaker 3: the Trisha Paytas is of the world and the, you know,
- 50:28Speaker 3: and the, and the Tana's of the world. So there
- 50:30Speaker 3: is a wide variety of that. You know, Tana's a
- 50:33Speaker 3: great example because Tana, Tana is the kid who grew
- 50:39Speaker 3: up on the YouTube generation of literally making crazy videos
- 50:43Speaker 3: in her room on a computer and literally fine tune
- 50:47Speaker 3: that from the time she was 15 to now.
- 50:49Speaker 6: Be the car is beautiful. Where did you end up
- 50:52Speaker 6: going for it?
- 50:53Speaker 7: This exclusive place that Dad has connections with. They have
- 50:55Speaker 7: more cars for more dealerships than, like, anywhere else.
- 50:58Speaker 6: You have to put me in touch. What's it called?
- 51:00Speaker 4: It's Dunaidial.
- 51:02Speaker 6: Where? Dunaidial.
- 51:05Speaker 4: There's an accent on the E.
- 51:08Speaker 6: Do you mean.
- 51:09Speaker 4: Yes, I got it on Dundial Cars.
- 51:10Speaker 3: Lift?
- 51:11Speaker 6: Please. Are you going past Kimmage?
- 51:13Speaker 7: Oh, Kimmage.
- 51:14Speaker 3: No.
- 51:16Speaker 7: Dundial Cars. You couldn't possibly go anywhere else.
- 51:19Speaker 3: In her young 20s, And making millions of dollars.
- 51:23Speaker 1: But how did she even start? Like, how did she
- 51:25Speaker 1: even know to do that?
- 51:26Speaker 3: She was making crazy, funny, weird videos doing weird shit
- 51:30Speaker 3: in her bedroom in Las Vegas.
- 51:32Speaker 1: And people just kept following her and following her and
- 51:34Speaker 1: she started to get.
- 51:36Speaker 2: People were following her.
- 51:37Speaker 3: People wanted to learn about her. She was in her
- 51:40Speaker 3: room making content. And, you know, she mastered it. Listen,
- 51:45Speaker 3: to do it from the jump organically, you have to
- 51:48Speaker 3: be an editor. You have to be a director. You
- 51:50Speaker 3: have to be a lighting expert. You have to know
- 51:51Speaker 3: how to do your makeup. You have to be your
- 51:53Speaker 3: own stylist. You have to have a point of view.
- 51:55Speaker 3: Your point of view is the most important thing that
- 51:57Speaker 3: you have. As an influencer, you have to be able
- 51:59Speaker 3: to be like, I am different. And my tone is different.
- 52:02Speaker 3: What I'm doing is different. My house is different. My
- 52:05Speaker 3: experience is different. My life view is different.
- 52:08Speaker 1: And not be influenced by what other people want to see.
- 52:10Speaker 1: I think what makes Tana interesting is that she just
- 52:13Speaker 1: follows what she thinks is important. And she wants to
- 52:16Speaker 1: talk about, and she doesn't deviate based on what she
- 52:18Speaker 1: thinks people.
- 52:19Speaker 3: Want to hear. Being an original, you know, content creator,
- 52:22Speaker 3: you're setting trends.
- 52:24Speaker 2: There's a lot of people doing that.
- 52:26Speaker 3: Yeah. Tana's been a great client. I love her like
- 52:29Speaker 3: a sister and she's been, you know, we've done really
- 52:32Speaker 3: well together and I'm very proud of her, you know, podcasts, alcohol, lingerie. Cannabis,
- 52:39Speaker 3: you know, movies, television, reality, hosting, events.
- 52:45Speaker 1: And what's her target audience? Who's following her? Because she's
- 52:49Speaker 1: got like over 5 million people on Instagram.
- 52:52Speaker 3: She has over 30 million followers aggregately between TikTok, Instagram, Facebook, Twitter, Instagram.
- 52:58Speaker 1: And this is people in their late teens, early twenties.
- 53:00Speaker 3: That's where we go back to the analytic because looking
- 53:03Speaker 3: at Instagram, Instagram is one metric. Yeah. So you got
- 53:07Speaker 3: to understand when you're talking to a buyer, you have
- 53:10Speaker 3: to sell the Instagram metric, right? The TikTok metric and
- 53:14Speaker 3: value system, how they pay there is.
- 53:16Speaker 2: A completely different business.
- 53:17Speaker 3: I'm an expert in breaking down every one of these,
- 53:20Speaker 3: looking at budgets, looking at brands and creating these deals.
- 53:24Speaker 3: The thing with her is that She might get one
- 53:27Speaker 3: number for Instagram, one number for TikTok, one number for YouTube,
- 53:33Speaker 3: or one number for all of them. So it's all
- 53:35Speaker 3: a different play. The other thing that we haven't even
- 53:37Speaker 3: gotten into is like OnlyFans changed everything.
- 53:42Speaker 1: Yeah, let's talk about OnlyFans. What are your thoughts on OnlyFans?
- 53:46Speaker 6: And do people have.
- 53:46Speaker 1: To get naked?
- 53:48Speaker 2: But not everybody's naked. That's a misconception. That's a complete misconception.
- 53:55Speaker 3: Okay. There is a lot of people naked. There is
- 53:58Speaker 3: a lot of crazy weird stuff on there.
- 54:00Speaker 1: So do people have to get into sexual stuff and
- 54:03Speaker 1: naked stuff to do well on OnlyFans is my question.
- 54:06Speaker 3: No, absolutely not.
- 54:07Speaker 1: Okay. And anyone today, you don't think it's oversaturated. Could
- 54:10Speaker 1: anyone get involved?
- 54:12Speaker 3: I mean, if you're hot and cool and interesting and
- 54:15Speaker 3: you're doing something, why, why wouldn't you make money 24 hours.
- 54:20Speaker 2: A day in your sleep?
- 54:21Speaker 3: Right.
- 54:22Speaker 1: And don't you have a company that helps with that
- 54:24Speaker 1: as well? Is that what Unruly does? They take influences?
- 54:27Speaker 3: Yeah, we have a joint venture with Unruly where we
- 54:29Speaker 3: do a lot of influencer OnlyFans branded management. We've been
- 54:34Speaker 3: very successful. Our partners at Unruly are incredible. Tara, Matt, Nikki,
- 54:40Speaker 3: they're all great, really smart people.
- 54:43Speaker 1: So anyone interested in getting involved in OnlyFans should come
- 54:46Speaker 1: to DWE, have a conversation with David, and then he
- 54:50Speaker 1: will set you on the right path.
- 54:52Speaker 2: Yes, we can.
- 54:53Speaker 3: Teach you how to make it. When are you starting yours?
- 54:56Speaker 1: Well, I've been asking you for a long time. If
- 54:58Speaker 1: you think that I should, I need to, I need
- 55:00Speaker 1: to get on board with you.
- 55:02Speaker 3: It depends on what you're going to do.
- 55:06Speaker 1: Listen, I'm not above wanting to make some money. So,
- 55:10Speaker 1: you know, but I'm not about to like, you know,
- 55:13Speaker 1: Get super sexual.
- 55:14Speaker 2: Off topic.
- 55:16Speaker 1: But I've interviewed a lot of girls that have had
- 55:20Speaker 1: some really crazy stories. I had one woman come on
- 55:24Speaker 1: who was a pastor, decided she wanted to become a lesbian,
- 55:28Speaker 1: and then now makes seven figures on OnlyFans. I've had
- 55:31Speaker 1: someone from the Netflix documentary Money Shot, the Pornhub story,
- 55:36Speaker 1: and she's a serious porn star who does very well
- 55:40Speaker 1: on OnlyFans. And she broke down why people should be
- 55:43Speaker 1: on OnlyFans. I had Shana Mochler on. Shana Mochler talking about... Yeah,
- 55:49Speaker 1: your client who you got on for me. But she
- 55:51Speaker 1: talked about OnlyFans and how she thinks the most important
- 55:54Speaker 1: thing is you really have to have a following because otherwise,
- 55:57Speaker 1: you know, it can be really hard for people to
- 55:59Speaker 1: get started. So, which actually.
- 56:01Speaker 2: Yeah, I mean.
- 56:01Speaker 1: Yeah, go ahead.
- 56:02Speaker 2: You know, OnlyFans... It's kind of like doing YouTube.
- 56:07Speaker 3: You have to have an original point of view. You
- 56:09Speaker 3: have to be doing content that people want to see.
- 56:10Speaker 3: You do have to have somewhat of a following. I mean,
- 56:14Speaker 3: if you're going to get into like the X kind
- 56:18Speaker 3: of stuff, and I'm not talking about sex, I'm talking
- 56:20Speaker 3: about just nakedness and really sexy photos. If you've already
- 56:26Speaker 3: done it, you've been in Playboy, like it's not going
- 56:30Speaker 3: to really translate like that. Shana was difficult. We set
- 56:33Speaker 3: Shana up with a lot of different opportunities within that space.
- 56:37Speaker 3: And there's a fine line that she walks.
- 56:41Speaker 2: Without, she wants to do it.
- 56:42Speaker 3: She's done.
- 56:42Speaker 2: Okay. But I'm, but you know, it's a, it's a
- 56:45Speaker 2: different business, you know? Shayna's a great like reality star.
- 56:50Speaker 3: Shayna is, if we could get Shayna another gigantic TV show,
- 56:54Speaker 3: she's going to go all the way because her point
- 56:56Speaker 3: of view is wild. Yeah.
- 56:58Speaker 1: And she has such an incredible, interesting story. She's not
- 57:01Speaker 1: just one person. She's had so many different lives with
- 57:04Speaker 1: so many different people. And in her own right, she's
- 57:07Speaker 1: done so many things. So she's a really interesting person
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- 59:53Speaker 3: Okay.
- 59:54Speaker 1: And I wanted to get back to one other question.
- 59:55Speaker 1: If somebody that wants to work with you doesn't have,
- 59:58Speaker 1: I think a lot of people will be intimidated by
- 1:00:00Speaker 1: the fact that they don't have a big presence on TikTok, Instagram.
- 1:00:04Speaker 1: They don't have all these followers. Can you help them
- 1:00:07Speaker 1: create a brand without having that already to bring to
- 1:00:11Speaker 1: the table?
- 1:00:12Speaker 3: Well, the Hollywood Handbook is designed to help people that
- 1:00:15Speaker 3: really don't have anything yet.
- 1:00:18Speaker 2: That's one part of it, to build that.
- 1:00:20Speaker 3: And then I might be able to really help them.
- 1:00:22Speaker 3: But we have to start with understanding the basics of
- 1:00:25Speaker 3: the business and the basics of honing in on your
- 1:00:28Speaker 3: talent and developing your social media, developing your numbers, developing
- 1:00:31Speaker 3: a little bit of PR. because you can't just come
- 1:00:34Speaker 3: from out of nowhere today and become a star. You
- 1:00:37Speaker 3: have to have a little bit of the analytic that
- 1:00:40Speaker 3: we're talking about, which is the numbers that provides a
- 1:00:43Speaker 3: value system for what I can do with the brands
- 1:00:46Speaker 3: and the money and the representation and walking you to
- 1:00:48Speaker 3: the next level. So there is a lot of that
- 1:00:51Speaker 3: that has to be done.
- 1:00:52Speaker 2: It doesn't happen.
- 1:00:53Speaker 3: Overnight, but if you start today, you put in the hours,
- 1:00:56Speaker 3: you do the content, you're going to do it. I mean, Rachel,
- 1:01:02Speaker 3: you understand like, 10 years ago when you and I
- 1:01:05Speaker 3: started working together, we were a complete expert in that field.
- 1:01:10Speaker 2: So in the 10 years since that, we're.
- 1:01:14Speaker 3: Complete experts in the evolution of this game. I've evolved
- 1:01:17Speaker 3: every year with what the business is. Right. The game has.
- 1:01:21Speaker 1: Changed so much.
- 1:01:23Speaker 2: Yeah.
- 1:01:23Speaker 1: And you've been there every step. And that's what I
- 1:01:25Speaker 1: was saying in my intro about you before is that
- 1:01:27Speaker 1: you are the guy behind the guy and always have been.
- 1:01:30Speaker 1: And not only that, like you started way back and
- 1:01:33Speaker 1: I'll let you, you know, tell more about the details,
- 1:01:35Speaker 1: but you were working at UTA or William Morris, you
- 1:01:39Speaker 1: were working in all these places and then became the
- 1:01:41Speaker 1: reality star that like... people were like you were signing.
- 1:01:46Speaker 1: So which must've been a whole other set of drama.
- 1:01:48Speaker 1: What was that like being someone behind the scenes and
- 1:01:52Speaker 1: then all of a sudden being someone in front of
- 1:01:53Speaker 1: the camera?
- 1:01:55Speaker 3: You know, I think as a executive in Hollywood, you
- 1:01:59Speaker 3: have one set of understanding of the game, which is
- 1:02:02Speaker 3: like put on your suit and tie, get in your
- 1:02:04Speaker 3: nine 11 turbo, go to the premieres, go to the meeting,
- 1:02:07Speaker 3: sign the clients, make the deals, And then there's the
- 1:02:10Speaker 3: reality of like what that life is. And like everybody
- 1:02:13Speaker 3: watched Entourage and everybody watched, you know, The Simple Life.
- 1:02:17Speaker 3: And like we were really living those lives behind the
- 1:02:20Speaker 3: scenes organically. And there just became a time where it
- 1:02:24Speaker 3: was like, hey, let's show this world what we're doing.
- 1:02:28Speaker 3: And Sons of Hollywood, you know, was a show I created,
- 1:02:31Speaker 3: executive produced and starred in 20 episodes for A & E.
- 1:02:34Speaker 3: You can buy the DVD, it streams and You know,
- 1:02:37Speaker 3: it was a great show. Me, Randy Spelling, my best
- 1:02:39Speaker 3: friend and my other best friend, Sean Stewart. And it was,
- 1:02:42Speaker 3: you know, the real like inside of the reality of
- 1:02:46Speaker 3: like kids trying to make it in Hollywood that had
- 1:02:49Speaker 3: a lot of notoriety, a lot of money, a lot
- 1:02:52Speaker 3: of power. And that was a real documentary. It took
- 1:02:56Speaker 3: seven months to shoot. My partner who who directed and
- 1:02:59Speaker 3: did all the physical production was J.T. Taylor, who did
- 1:03:02Speaker 3: the Osbournes creator, executive producer of the Osbournes. And, you know,
- 1:03:06Speaker 3: Scott Disick met Courtney during the show. And then we
- 1:03:09Speaker 3: wound up representing Scott and making, you know, so like
- 1:03:13Speaker 3: a lot of things happened as a result of that show.
- 1:03:16Speaker 3: It opened up so many doors and it gave me
- 1:03:19Speaker 3: the creds that I want. I wanted to be an
- 1:03:22Speaker 3: executive producer. I wanted to be a creator. Aaron Spelling
- 1:03:25Speaker 3: was my godfather. So like, I wanted to be a creator.
- 1:03:29Speaker 3: of a TV show. I wanted to learn that because
- 1:03:31Speaker 3: that's where the money was. That's where the game was.
- 1:03:34Speaker 3: And once you start to get those credits, that's when
- 1:03:37Speaker 3: you can then branch out. I had to be in
- 1:03:40Speaker 3: the shows, you know, the network saw me. Oh, the
- 1:03:43Speaker 3: network always saw me for both. Um, I mean, even
- 1:03:48Speaker 3: for celebrity rehab, weirdly, even though I wasn't in that
- 1:03:50Speaker 3: much of it, um, they always saw me as a narrator.
- 1:03:53Speaker 3: Like I know how to tell your story. I know
- 1:03:55Speaker 3: how to get you from A to B and I'm
- 1:03:57Speaker 3: kind of the glue that binds everybody. So like even
- 1:03:59Speaker 3: Hollywood Hillbillies, where we took a YouTube influencer and his
- 1:04:03Speaker 3: family and did a reverse simple life for 80 episodes
- 1:04:06Speaker 3: for reels. You know, I told the story of signing
- 1:04:11Speaker 3: this kid, getting him a record deal, putting him with
- 1:04:14Speaker 3: rappers and having this crazy redneck family follow us everywhere
- 1:04:17Speaker 3: we go. And it was utter comedy. I never even
- 1:04:20Speaker 3: thought I mean, at that time, I had so many
- 1:04:23Speaker 3: different shows that I was involved in. When that became
- 1:04:27Speaker 3: a hit, I was just blessed, you know, because sometimes
- 1:04:30Speaker 3: you can't you can't think too much about it. Like
- 1:04:33Speaker 3: I thought that Sons of Hollywood we were going to
- 1:04:36Speaker 3: do for 20 years. Yeah, but we only did 20 episodes.
- 1:04:41Speaker 3: And it came and went and it like, yes, we
- 1:04:44Speaker 3: had the billboards. Yes, we were in Times Square. Yes,
- 1:04:46Speaker 3: we had the big premiere. Yes, everybody knew about it.
- 1:04:48Speaker 3: We were in the magazines. People loved the show, but
- 1:04:51Speaker 3: it didn't ultimately go to the business that I expected
- 1:04:55Speaker 3: it to. But then the next year, Celebrity Rehab went
- 1:04:58Speaker 3: number one and we made millions of dollars and we
- 1:05:01Speaker 3: did our thing.
- 1:05:02Speaker 2: And, you know, so you don't know what's going to go.
- 1:05:05Speaker 3: That's why you have to have your hands in as
- 1:05:07Speaker 3: many pots as possible. products, TV shows, content, branding, marketing, PR.
- 1:05:14Speaker 3: That's why we do a little bit of everything. And
- 1:05:17Speaker 3: that's why the Hollywood Handbook is important to show that
- 1:05:20Speaker 3: you have to be thinking 10 steps ahead of what
- 1:05:23Speaker 3: you're shooting right now on your phone. Shoot this, market it,
- 1:05:25Speaker 3: get it put out, get your analytic up, get a
- 1:05:27Speaker 3: brand deal, go famous, make it, get a TV show,
- 1:05:31Speaker 3: and then retire. Like you have to be thinking one year,
- 1:05:34Speaker 3: two year, five year, 10 year. If you're not thinking
- 1:05:36Speaker 3: like that, you're not in the game. Right.
- 1:05:39Speaker 1: And I think there's such a difference, though. There are
- 1:05:40Speaker 1: people that really just want to be famous and haven't picked...
- 1:05:44Speaker 1: what they wanna be famous about. And then there's people
- 1:05:46Speaker 1: that really organically are living something. They're gonna be the
- 1:05:49Speaker 1: ones that do the best. And it could be, again,
- 1:05:52Speaker 1: like I brought up somebody that's doing nails and has
- 1:05:55Speaker 1: this great story and this great family and this great
- 1:05:57Speaker 1: personality and whatever it is, but they have to organically
- 1:06:00Speaker 1: be living the truth of what this story is because
- 1:06:03Speaker 1: if somebody just wants to be famous and keeps deviating
- 1:06:07Speaker 1: on what they think is gonna make them famous, I
- 1:06:09Speaker 1: think that person is gonna fall by the wayside. They
- 1:06:11Speaker 1: have to be true to who they are and be
- 1:06:13Speaker 1: living it. And that's what you did. You were living it.
- 1:06:15Speaker 1: You were, you were, you grew up with these people.
- 1:06:19Speaker 1: You knew these people organically. It's not like you were
- 1:06:21Speaker 1: chasing them. And so that must've been really difficult for
- 1:06:24Speaker 1: the people you worked with at UTA at the time.
- 1:06:26Speaker 1: Was it UTA that you left to then go become
- 1:06:29Speaker 1: your own star? I mean, were they pissed? Were your
- 1:06:32Speaker 1: bosses like, what the fuck?
- 1:06:34Speaker 3: Because what I did was I was a motion picture
- 1:06:40Speaker 3: talent agent. So basically I, My job was to look
- 1:06:43Speaker 3: for movies and scripts and make deals for UTA's movie stars,
- 1:06:48Speaker 3: which included Harrison Ford and Johnny Depp and Owen Wilson
- 1:06:52Speaker 3: and Vince Vaughn, Ben Stiller and all these big A-list
- 1:06:56Speaker 3: people and Jeff Bridges.
- 1:07:00Speaker 2: That's your job.
- 1:07:01Speaker 3: But I wound up all the kids that I grew
- 1:07:04Speaker 3: up with, the Jenners and the Stewarts and the Spellings
- 1:07:06Speaker 3: and the Kardashians and Paris and Nicole and the kids
- 1:07:10Speaker 3: from Laguna beach and the hills and the housewives and
- 1:07:12Speaker 3: all these people that were like evolving.
- 1:07:14Speaker 2: I knew everybody.
- 1:07:15Speaker 3: So I wound up signing a lot of those people.
- 1:07:17Speaker 3: Paris Hilton was my first client. You know, I was
- 1:07:20Speaker 3: picking people out and then we were doing deals for
- 1:07:23Speaker 3: them because the celeb you spawned business, the kids of
- 1:07:26Speaker 3: celebrities and business moguls, they.
- 1:07:28Speaker 2: Became of value.
- 1:07:30Speaker 3: And I was the guy in the student high in
- 1:07:32Speaker 3: the office every day making the deals. So everybody knew
- 1:07:35Speaker 3: to come to me to go get put on.
- 1:07:38Speaker 2: And that's what I did.
- 1:07:39Speaker 3: So UTA never believed in my ideas or believed that
- 1:07:45Speaker 3: maybe having... An agent with a TV show could be
- 1:07:49Speaker 3: a great marketing vehicle. I had to walk a very
- 1:07:52Speaker 3: thin line because the agency was the star, not the agent.
- 1:08:00Speaker 2: But the agent became the star.
- 1:08:02Speaker 3: And I, you know, when I, when I left, I
- 1:08:05Speaker 3: took all my clients, I took all my bookings. I had,
- 1:08:08Speaker 3: you know, I got sick of also the way that
- 1:08:11Speaker 3: they tried to pay you. You know what I mean?
- 1:08:12Speaker 3: You get paid X for your salary and then you're
- 1:08:14Speaker 3: negotiating at the end of the year for your bonus.
- 1:08:17Speaker 3: And every year they'd fuck you on your bonus. So
- 1:08:20Speaker 3: why would I stick around when I can make a
- 1:08:22Speaker 3: hundred percent of the money with no control and do
- 1:08:26Speaker 3: it the way you want to do it? Like, I
- 1:08:27Speaker 3: don't live for you. I don't live for the five.
- 1:08:30Speaker 2: People that own the agency.
- 1:08:32Speaker 1: Yeah.
- 1:08:33Speaker 2: They never believed they were pissed. I mean, they were furious.
- 1:08:37Speaker 1: So, and was that the last time you worked for
- 1:08:39Speaker 1: someone you've always worked for yourself since then?
- 1:08:42Speaker 3: Uh, well, I mean, I've, I mean, I've worked for
- 1:08:43Speaker 3: the networks because as a producer, you're working for them,
- 1:08:46Speaker 3: but yeah, I don't really work for anyone. I work
- 1:08:48Speaker 3: for my clients. Yeah.
- 1:08:49Speaker 2: Yeah.
- 1:08:50Speaker 1: Love that. Um, where do you see reality TV going now? What,
- 1:08:54Speaker 1: what's something you would predict going forward?
- 1:08:57Speaker 3: Um, reality TV is always going to be here because
- 1:08:59Speaker 3: it's immediate. just like a documentary. It's non-scripted television. So
- 1:09:02Speaker 3: it's just an evolution of the same stuff that will
- 1:09:05Speaker 3: be reinvented. I think that a lot of the older
- 1:09:07Speaker 3: trends will start to.
- 1:09:08Speaker 2: Come back as well.
- 1:09:09Speaker 3: Big group celebrity shows, dating shows, great family businesses, B
- 1:09:14Speaker 3: celebrities trying to be A celebrities, unique dating shows. Um,
- 1:09:18Speaker 3: there's a lot of, uh, of re-evolution and you now
- 1:09:21Speaker 3: have so many different mediums that you can sell to
- 1:09:23Speaker 3: because there's so many streamers, there's so many independent distribution,
- 1:09:27Speaker 3: you know, there's so many brands that will pay for shows.
- 1:09:29Speaker 2: So you have a lot of ways to watch your content.
- 1:09:31Speaker 3: Now, um, I do think that, you know, there is
- 1:09:34Speaker 3: the shift in like what the value system is of like,
- 1:09:37Speaker 3: who's a star, who's not a star. And again, that
- 1:09:39Speaker 3: goes back to like what the analytics are because the
- 1:09:42Speaker 3: networks want to see your analytics.
- 1:09:44Speaker 2: And not all press is good press.
- 1:09:47Speaker 3: So in the Hollywood Handbook, we teach you about the
- 1:09:49Speaker 3: PR world and how to be your own publicist and
- 1:09:51Speaker 3: how to get attention and how to market what you're
- 1:09:56Speaker 3: doing to become water cooler conversation. And they make it
- 1:10:00Speaker 3: in TMZ and page six and places like that so
- 1:10:02Speaker 3: that the networks and the buyers, when they look at it,
- 1:10:05Speaker 3: they go, well, they're.
- 1:10:06Speaker 2: Being talked about here.
- 1:10:07Speaker 3: So maybe we should give them some money to do
- 1:10:08Speaker 3: something there. So there is a lot of this understanding
- 1:10:11Speaker 3: that you have to have that it cannot happen overnight.
- 1:10:15Speaker 3: And you have to have the right looks, the right
- 1:10:17Speaker 3: press and the right team behind you.
- 1:10:19Speaker 2: And nothing happens by itself.
- 1:10:23Speaker 3: Even the info, even Tana, Tana happened by herself in
- 1:10:26Speaker 3: the beginning, but then the team makes the deals and
- 1:10:29Speaker 3: makes the money and brings in, makes it all work.
- 1:10:32Speaker 2: So there are a lot of steps that you have
- 1:10:35Speaker 2: to follow.
- 1:10:35Speaker 3: Right.
- 1:10:36Speaker 1: What is your favorite show on TV right now?
- 1:10:43Speaker 3: You know, I mean, I was like really in the succession,
- 1:10:46Speaker 3: you know, succession was, everything.
- 1:10:49Speaker 1: Yeah.
- 1:10:49Speaker 3: I mean, just the writing, the acting, the brilliance, the
- 1:10:53Speaker 3: storyline to see this family. It just reminded me of
- 1:10:58Speaker 3: so many people that I've grown up and been around
- 1:11:00Speaker 3: and the businesses that we've worked in and to see
- 1:11:03Speaker 3: like this crazy, you know, wild lives that these people
- 1:11:09Speaker 3: leave in the cutthroat of the business, because the game
- 1:11:12Speaker 3: has changed. It's a dangerous world. You have to be,
- 1:11:15Speaker 3: you know, you have to be protect yourself. You have
- 1:11:17Speaker 3: to protect your assets, protect your IP, protect your businesses.
- 1:11:21Speaker 3: And succession was everything that you like ever could think
- 1:11:27Speaker 3: the world is and believe that it is.
- 1:11:29Speaker 2: And it's all the sheet is pulled from you. So
- 1:11:32Speaker 2: it was, it was wild.
- 1:11:33Speaker 6: Yeah.
- 1:11:34Speaker 1: I loved that show too. What about in reality TV?
- 1:11:37Speaker 1: Is there a show that you love or is it
- 1:11:39Speaker 1: a show that has been canceled that you think should
- 1:11:41Speaker 1: come back like a celebrity rehab or, you know, something
- 1:11:45Speaker 1: from the past that you think.
- 1:11:47Speaker 3: Every day I get emails about celebrity rehab, wanting to
- 1:11:49Speaker 3: redo it. We've, we, we've thought about redoing it. We've
- 1:11:52Speaker 3: thought about bringing it back. I think that, you know,
- 1:11:54Speaker 3: over the 150 episodes of that show, we did a lot.
- 1:11:59Speaker 3: I would, I would love to see it come back,
- 1:12:01Speaker 3: but I, I, I think that, um, I love the
- 1:12:06Speaker 3: big groups of a mix of reality and famous people
- 1:12:11Speaker 3: all doing unique stuff together like this, you know, stars
- 1:12:14Speaker 3: on Mars thing that's on.
- 1:12:16Speaker 2: Like everybody's trying to reinvent those kind of shows.
- 1:12:20Speaker 3: I love those and those are great and those are
- 1:12:21Speaker 3: really good for my company because I have so many mixes.
- 1:12:24Speaker 2: Of talent that we can put together. Lots of those
- 1:12:26Speaker 2: people on those shows.
- 1:12:27Speaker 1: Like the one on Fox that they did with Dr.
- 1:12:31Speaker 1: Drew and Anthony Scaramucci where they went to Jordan. Do
- 1:12:33Speaker 1: you know what I'm talking about? Where they had to
- 1:12:36Speaker 1: be like Navy SEALs, that kind of thing, or like
- 1:12:38Speaker 1: a celebrity big brother. Yeah, like those are so cool.
- 1:12:41Speaker 1: I don't know why that didn't do well.
- 1:12:43Speaker 2: I mean, well, it did. It came back.
- 1:12:46Speaker 3: Did it?
- 1:12:46Speaker 2: Okay, good.
- 1:12:48Speaker 3: Um, you know, and then the celebrity big brothers and
- 1:12:50Speaker 3: all the, you know, those are the things I think
- 1:12:52Speaker 3: people like to watch. They love to see a weird
- 1:12:55Speaker 3: mix of people all together, like telling their stories and listen, there's.
- 1:12:59Speaker 1: A ton of interacting with the.
- 1:13:00Speaker 3: Most random only fans in YouTube and Instagram stars. that
- 1:13:05Speaker 3: are ready for linear television. And if we can get
- 1:13:08Speaker 3: them the linear, that's the dream.
- 1:13:10Speaker 5: All of them come to DWE because they know that
- 1:13:14Speaker 5: we can take this small look on the phone and
- 1:13:19Speaker 5: take it to linear.
- 1:13:21Speaker 3: But linear television doesn't always pay more than what you
- 1:13:25Speaker 3: can make right here. This might make more money than linear.
- 1:13:29Speaker 3: And that's the thing that you've got to understand. That's
- 1:13:31Speaker 3: where the game has changed.
- 1:13:32Speaker 2: Because sure, it is.
- 1:13:35Speaker 3: Prestigious to be on Fox and NBC and ABC, but
- 1:13:40Speaker 3: if they're paying more on Facebook watched or, you know, Zeus,
- 1:13:46Speaker 3: you may want to watch it there. Yeah. Cause it
- 1:13:48Speaker 3: does come down to money and you know that you said,
- 1:13:52Speaker 3: you said, let's go do the cable show over the
- 1:13:55Speaker 3: network show for the money.
- 1:13:59Speaker 6: Yeah.
- 1:13:59Speaker 2: You know, so you got to make those decisions.
- 1:14:01Speaker 3: Right.
- 1:14:02Speaker 1: So, uh, all right. Where can people find you? Where
- 1:14:04Speaker 1: can people sign up for this?
- 1:14:07Speaker 2: Hollywood handbook.com. is where you can go and get the course. Okay.
- 1:14:12Speaker 3: At DWE Talent is my business Instagram. Sir David Weintraub
- 1:14:15Speaker 3: is my personal Instagram. At DWE Talent on Twitter. We're
- 1:14:20Speaker 3: looking for talent. We're looking for people to become clients. We,
- 1:14:24Speaker 3: you know, we want to help people. We want to
- 1:14:25Speaker 3: teach people.
- 1:14:27Speaker 2: And, you know, this is a year for growth.
- 1:14:30Speaker 3: So everything that I've learned, everything that I've been through,
- 1:14:33Speaker 3: I want to take all of my hard work and
- 1:14:35Speaker 3: my knowledge and teach it to you.
- 1:14:37Speaker 2: Follow the Hollywood Handbook.
- 1:14:39Speaker 1: And everybody has a chance. I mean, that's like the
- 1:14:42Speaker 1: lesson that anybody can become somebody. So I think you're
- 1:14:46Speaker 1: really good at helping with that. David, thank you so
- 1:14:48Speaker 1: much for joining me on Misunderstood. I really appreciate it.
- 1:15:00Speaker 1: Thank you so much for listening to Misunderstood. I'm your host,
- 1:15:03Speaker 1: Rachel Yucatel. Please be sure to subscribe to the show
- 1:15:06Speaker 1: and give us a five-star rating and review. You can
- 1:15:08Speaker 1: support the show by joining our Patreon at patreon.com slash
- 1:15:13Speaker 1: misunderstood with Rachel Yucatel. Do you have ideas for the
- 1:15:16Speaker 1: show or want to reach out? Email us at infomisunderstoodpodcast
- 1:15:20Speaker 1: at gmail.com. That's spelled M-I-S-S understood. Thank you so much,
- 1:15:26Speaker 1: and I'll see you next time.
- 1:15:31Speaker 6: The car is beautiful. Where did you end up going
- 1:15:34Speaker 6: for it?
- 1:15:35Speaker 7: This exclusive place that Dad has connections with. They have
- 1:15:37Speaker 7: more cars for more dealerships than like anywhere else.
- 1:15:40Speaker 6: You have to put me in touch. What's it called?
- 1:15:42Speaker 4: It's Dunaidial.
- 1:15:44Speaker 6: Where?
- 1:15:46Speaker 7: Dunaidial.
- 1:15:47Speaker 4: There's an accent on the E.
- 1:15:50Speaker 6: Do you mean.
- 1:15:51Speaker 4: Yes, I got it on Dundale Cars.
- 1:15:52Speaker 2: Lift? Please.
- 1:15:53Speaker 6: Are you going past Kimmage?
- 1:15:55Speaker 4: Oh, Kimmage.
- 1:15:57Speaker 3: No.
- 1:15:58Speaker 7: Dundale Cars. You couldn't possibly go anywhere else.