3 Simple Ways to Save Money on SEO Using PPC | Ep. #314

Marketing School - Digital Marketing and Online Marketing Tips · Jun 9, 2017 · 7m

In Episode #314, Eric and Neil discuss 3 simple ways to save money on SEO using PPC. Tune in to learn the importance of knowing the right keywords to use in SEO so you won’t end up wasting money or time.

Time Stamped Show Notes:

00:27 – Today’s topic: 3 Simple Ways to Save Money on SEO Using PPC

00:38 – Everyone looks at pay-per-click as an expense but it’s not a bad expense

00:49 – From an SEO perspective, it takes a long time

01:00 – The first way to save money is to target the right keywords

01:05 – You can use Google Keyword Planner, UberSuggest or Keyword.io

01:11 – “Volume isn’t…