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Furniture.com Is A Really Audacious Retail Concept · Omni Talk Retail

• 0:00
  A
• 0:00
  new
• 0:00
  digital
• 0:00
  furniture
• 0:01
  platform
• 0:01
  wants
• 0:02
  to
• 0:02
  be
• 0:02
  an
• 0:02
  omnichannel,
• 0:03
  one
• 0:03
  stop
• 0:04
  shop
• 0:04
  for
• 0:05
  customers.
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  According
• 0:06
  to
• 0:06
  chainstoreage.
• 0:07
  By
• 0:07
  seamlessly
• 0:08
  integrating
• 0:08
  store
• 0:09
  location
• 0:09
  and
• 0:09
  inventory
• 0:10
  data
• 0:10
  within
• 0:11
  its
• 0:11
  search
• 0:11
  engine,
• 0:12
  furniture.com
• 0:13
  intends
• 0:13
  to
• 0:14
  enable
• 0:14
  customers
• 0:14
  to
• 0:14
  explore,
• 0:15
  test,
• 0:15
  and
• 0:15
  purchase
• 0:16
  furniture
• 0:16
  items
• 0:17
  either
• 0:17
  digitally
• 0:18
  or
• 0:18
  in
• 0:18
  person.
• 0:19
  Roomstogo,
• 0:20
  one
• 0:21
  of
• 0:21
  the
• 0:21
  nation's
• 0:21
  largest
• 0:22
  furniture
• 0:22
  retailers,
• 0:23
  both
• 0:23
  backs
• 0:24
  and
• 0:24
  participates
• 0:25
  on
• 0:25
  the
• 0:25
  furniture.com
• 0:26
  platform.
• 0:27
  Furniture.com's
• 0:28
  retailer
• 0:28
  partnerships
• 0:29
  also
• 0:29
  include
• 0:29
  chains
• 0:30
  such
• 0:30
  as
• 0:30
  Bloomingdale's
• 0:32
  and
• 0:32
  American
• 0:33
  Signature
• 0:33
  Furniture.
• 0:34
  And
• 0:35
  as
• 0:35
  someone
• 0:35
  currently
• 0:36
  in
• 0:36
  the
• 0:36
  market
• 0:36
  for
• 0:36
  home
• 0:36
  furnishings,
• 0:37
  or
• 0:37
  at
• 0:37
  least
• 0:37
  I
• 0:38
  think
• 0:38
  you're
• 0:38
  still
• 0:38
  in
• 0:38
  the
• 0:38
  market
• 0:38
  for
• 0:39
  home
• 0:39
  furnishings
• 0:39
  or,
• 0:40
  or
• 0:40
  aren't
• 0:40
  we
• 0:40
  always
• 0:41
  in
• 0:41
  the
• 0:41
  market
• 0:41
  for
• 0:41
  home
• 0:41
  furnishings?
• 0:42
  Yeah,
• 0:42
  sure
• 0:43
  does.
• 0:44
  Yeah,
• 0:45
  right.
• 0:45
  Why
• 0:45
  not?
• 0:45
  Does
• 0:46
  what
• 0:46
  furniture.com
• 0:47
  is.
• 0:48
  Maybe
• 0:48
  not
• 0:48
  with
• 0:48
  all
• 0:48
  the
• 0:49
  tariffs.
• 0:49
  Does
• 0:49
  what
• 0:50
  furniture.com
• 0:50
  is
• 0:51
  trying
• 0:51
  to
• 0:51
  do
• 0:52
  intrigue
• 0:52
  you?
• 0:53
  Yeah,
• 0:54
  it
• 0:54
  does,
• 0:54
  because
• 0:55
  I
• 0:55
  think
• 0:55
  it
• 0:55
  gets
• 0:56
  back
• 0:56
  to
• 0:56
  how
• 0:56
  we're
• 0:57
  searching
• 0:57
  and
• 0:57
  discovering
• 0:58
  this.
• 0:58
  Again,
• 0:59
  like,
• 0:59
  I,
• 1:00
  I'm
• 1:00
  not
• 1:01
  going
• 1:01
  to
• 1:02
  roomandboard.com
• 1:03
  or
• 1:04
  to
• 1:04
  roomstogo.com
• 1:05
  to
• 1:05
  look
• 1:05
  for
• 1:06
  furniture.
• 1:06
  That's
• 1:06
  just
• 1:06
  not
• 1:07
  how
• 1:07
  it's
• 1:07
  happening.
• 1:08
  I'm
• 1:08
  getting
• 1:08
  inspired
• 1:09
  by
• 1:10
  following,
• 1:10
  you
• 1:10
  know,
• 1:11
  Rae
• 1:11
  Design,
• 1:12
  which
• 1:12
  is
• 1:12
  one
• 1:12
  of
• 1:12
  my
• 1:12
  favorite
• 1:13
  interior
• 1:13
  design
• 1:14
  posts.
• 1:14
  And
• 1:14
  every
• 1:14
  Monday,
• 1:15
  she
• 1:15
  does
• 1:15
  a
• 1:15
  Look
• 1:16
  for
• 1:16
  Less.
• 1:16
  So
• 1:17
  I
• 1:17
  see
• 1:17
  a
• 1:18
  restoration
• 1:18
  hardware
• 1:19
  chair,
• 1:19
  and
• 1:19
  then
• 1:20
  she
• 1:20
  posts
• 1:20
  a,
• 1:21
  a
• 1:21
  West
• 1:21
  Elm
• 1:21
  chair,
• 1:22
  that's
• 1:22
  hundreds
• 1:22
  of
• 1:22
  dollars
• 1:23
  less.
• 1:23
  And
• 1:24
  if
• 1:24
  I
• 1:24
  can,
• 1:24
  in
• 1:25
  that
• 1:25
  moment,
• 1:26
  you
• 1:26
  know,
• 1:26
  click
• 1:27
  the
• 1:27
  button
• 1:27
  to
• 1:27
  search
• 1:28
  that
• 1:28
  particular
• 1:29
  item
• 1:29
  and
• 1:30
  see,
• 1:30
  like,
• 1:30
  there's
• 1:31
  one
• 1:31
  at
• 1:31
  the
• 1:31
  West
• 1:31
  Elm.
• 1:32
  This
• 1:32
  chair
• 1:32
  is
• 1:33
  at
• 1:33
  this
• 1:33
  west
• 1:33
  elm
• 1:34
  that's
• 1:34
  10
• 1:34
  miles
• 1:34
  away
• 1:35
  from
• 1:35
  you.
• 1:35
  If
• 1:35
  you
• 1:35
  go
• 1:36
  there
• 1:36
  now
• 1:37
  and
• 1:37
  you
• 1:37
  go
• 1:37
  sit
• 1:38
  on
• 1:38
  it
• 1:38
  and
• 1:38
  try
• 1:38
  it,
• 1:38
  like,
• 1:39
  I,
• 1:39
  like
• 1:39
  the
• 1:40
  article
• 1:40
  is
• 1:40
  saying,
• 1:40
  like,
• 1:41
  if
• 1:41
  it
• 1:41
  works,
• 1:42
  I'm
• 1:42
  buying
• 1:42
  that
• 1:42
  chair.
• 1:43
  I'm
• 1:43
  leaving
• 1:43
  that
• 1:44
  day
• 1:44
  with
• 1:44
  that
• 1:44
  chair.
• 1:45
  But
• 1:46
  I'm
• 1:46
  only
• 1:46
  able
• 1:46
  to
• 1:47
  do
• 1:47
  that
• 1:47
  if
• 1:47
  I
• 1:48
  know,
• 1:48
  like,
• 1:48
  I'm
• 1:48
  only
• 1:49
  able
• 1:49
  to,
• 1:49
  like,
• 1:50
  get
• 1:50
  that
• 1:50
  motivation
• 1:50
  to
• 1:51
  get
• 1:51
  up
• 1:51
  and
• 1:51
  go
• 1:51
  when
• 1:52
  I
• 1:52
  have
• 1:52
  this
• 1:53
  directly
• 1:53
  available
• 1:54
  to
• 1:54
  me.
• 1:54
  So
• 1:55
  I
• 1:55
  think
• 1:55
  that's
• 1:55
  one
• 1:56
  case.
• 1:56
  The
• 1:56
  other
• 1:57
  example
• 1:57
  is,
• 1:57
  again,
• 1:58
  it's
• 1:58
  Lens.
• 1:59
  Like,
• 1:59
  I
• 1:59
  think
• 1:59
  so
• 1:59
  many
• 2:00
  people
• 2:00
  now
• 2:00
  are
• 2:01
  using
• 2:01
  lens
• 2:01
  as
• 2:02
  a
• 2:02
  way
• 2:02
  to,
• 2:02
  you
• 2:02
  know,
• 2:02
  see
• 2:03
  something
• 2:03
  online
• 2:03
  or
• 2:04
  see
• 2:04
  something,
• 2:04
  like
• 2:05
  in
• 2:05
  a
• 2:05
  furniture
• 2:05
  store
• 2:06
  when
• 2:06
  they're
• 2:06
  out
• 2:06
  on
• 2:06
  a
• 2:07
  Saturday
• 2:07
  doing
• 2:07
  furniture
• 2:08
  shopping
• 2:08
  and
• 2:09
  see,
• 2:09
  like,
• 2:09
  who
• 2:09
  else
• 2:10
  has
• 2:10
  this?
• 2:10
  Where
• 2:10
  else
• 2:11
  can
• 2:11
  I
• 2:11
  get
• 2:11
  it?
• 2:11
  And
• 2:11
  to
• 2:12
  be
• 2:12
  able
• 2:12
  to
• 2:12
  say
• 2:13
  at
• 2:13
  that
• 2:13
  point
• 2:14
  in
• 2:14
  time,
• 2:14
  you
• 2:15
  can
• 2:15
  go
• 2:15
  to
• 2:16
  this
• 2:16
  retailer
• 2:17
  this
• 2:18
  many
• 2:18
  miles
• 2:18
  away,
• 2:18
  it's
• 2:19
  there.
• 2:19
  Like,
• 2:20
  I,
• 2:20
  I
• 2:20
  think
• 2:21
  you
• 2:21
  definitely
• 2:22
  see
• 2:22
  increase
• 2:23
  in
• 2:24
  basket
• 2:24
  size
• 2:24
  and,
• 2:25
  and
• 2:25
  that
• 2:25
  intent,
• 2:26
  that's
• 2:26
  completely
• 2:27
  shifted
• 2:28
  when
• 2:28
  you've
• 2:28
  invested
• 2:29
  in
• 2:29
  what
• 2:29
  furniture.com
• 2:30
  is
• 2:30
  talking
• 2:30
  about
• 2:30
  doing
• 2:31
  here.
• 2:31
  But
• 2:31
  that's,
• 2:32
  that's
• 2:32
  me
• 2:33
  and
• 2:33
  my,
• 2:33
  you
• 2:34
  know,
• 2:34
  party
• 2:34
  of
• 2:34
  one
• 2:35
  shopping
• 2:35
  experience.
• 2:36
  Like
• 2:36
  what,
• 2:36
  what
• 2:37
  is
• 2:37
  your
• 2:37
  opinion,
• 2:38
  Chris,
• 2:38
  from
• 2:38
  being
• 2:39
  in
• 2:39
  this,
• 2:39
  in
• 2:40
  this
• 2:40
  business,
• 2:40
  in
• 2:40
  furniture
• 2:41
  and
• 2:41
  home
• 2:41
  furnishings
• 2:42
  for
• 2:42
  so
• 2:42
  long
• 2:43
  from,
• 2:43
  especially
• 2:43
  from
• 2:44
  an
• 2:44
  omnichannel
• 2:44
  perspective.
• 2:46
  Yeah,
• 2:46
  I
• 2:46
  mean
• 2:47
  I,
• 2:47
  I
• 2:47
  think
• 2:47
  the
• 2:47
  concept's
• 2:48
  really
• 2:48
  intriguing.
• 2:49
  I
• 2:49
  was
• 2:49
  on
• 2:49
  the
• 2:49
  site
• 2:50
  yesterday.
• 2:50
  Yeah.
• 2:51
  And
• 2:52
  you
• 2:52
  know,
• 2:52
  the
• 2:52
  best
• 2:52
  way
• 2:52
  I
• 2:53
  could
• 2:53
  describe
• 2:53
  it,
• 2:53
  it's,
• 2:53
  it
• 2:54
  looked
• 2:54
  to
• 2:54
  me
• 2:54
  like
• 2:54
  a
• 2:54
  hybrid
• 2:55
  of
• 2:55
  like
• 2:56
  search
• 2:56
  advertising.
• 2:56
  Like,
• 2:57
  it
• 2:57
  kind
• 2:57
  of
• 2:57
  felt
• 2:57
  like
• 2:58
  retail
• 2:58
  me,
• 2:58
  not
• 2:59
  circa
• 2:59
  10
• 2:59
  years
• 3:00
  or
• 3:00
  10
• 3:00
  or
• 3:00
  15
• 3:00
  years
• 3:01
  ago,
• 3:01
  but
• 3:02
  combined
• 3:02
  with
• 3:02
  like,
• 3:03
  it's
• 3:03
  kind
• 3:03
  of
• 3:03
  like
• 3:03
  a
• 3:03
  mashup
• 3:04
  between
• 3:04
  that
• 3:04
  and
• 3:05
  a
• 3:05
  third
• 3:05
  party
• 3:05
  marketplace
• 3:06
  for
• 3:06
  brands
• 3:07
  that
• 3:07
  want
• 3:07
  to
• 3:08
  sell
• 3:08
  through
• 3:08
  it.
• 3:08
  Right.
• 3:09
  And,
• 3:10
  but
• 3:10
  this
• 3:11
  idea
• 3:11
  that
• 3:11
  they're
• 3:11
  inherently
• 3:12
  getting
• 3:12
  at
• 3:12
  is
• 3:12
  a,
• 3:13
  it's
• 3:13
  a
• 3:13
  new
• 3:13
  wrinkle
• 3:14
  because
• 3:14
  it's,
• 3:14
  it
• 3:15
  essentially
• 3:15
  creates
• 3:15
  like
• 3:16
  you're
• 3:16
  saying
• 3:16
  a
• 3:16
  third
• 3:16
  party
• 3:17
  marketplace
• 3:18
  that
• 3:18
  shows
• 3:18
  you
• 3:19
  the
• 3:19
  availability
• 3:19
  of
• 3:20
  products
• 3:20
  for
• 3:20
  in
• 3:20
  store
• 3:21
  pickup
• 3:21
  or
• 3:21
  in
• 3:22
  person
• 3:22
  browsing,
• 3:22
  which
• 3:23
  is
• 3:23
  still
• 3:24
  a
• 3:24
  key
• 3:24
  factor
• 3:25
  in
• 3:25
  determining
• 3:25
  your
• 3:26
  home
• 3:26
  furnishings
• 3:27
  purchases.
• 3:27
  And
• 3:27
  like
• 3:27
  you
• 3:27
  said,
• 3:28
  using
• 3:28
  Google
• 3:28
  Lens
• 3:29
  or
• 3:29
  you're
• 3:29
  searching
• 3:30
  for
• 3:30
  an
• 3:30
  item
• 3:30
  with
• 3:30
  very
• 3:31
  specific
• 3:31
  specifications.
• 3:32
  Like
• 3:32
  I
• 3:32
  can
• 3:32
  remember,
• 3:32
  I
• 3:33
  can
• 3:33
  remember
• 3:33
  when
• 3:33
  I
• 3:33
  was
• 3:33
  finishing
• 3:33
  my
• 3:34
  house,
• 3:34
  I
• 3:34
  was,
• 3:34
  I
• 3:34
  wanted
• 3:34
  a
• 3:34
  yellow
• 3:35
  rug.
• 3:35
  So
• 3:35
  I
• 3:35
  was
• 3:35
  like
• 3:35
  8
• 3:36
  by
• 3:36
  10
• 3:36
  yellow
• 3:37
  rugs.
• 3:37
  Show
• 3:37
  me
• 3:38
  everything
• 3:38
  you
• 3:38
  got.
• 3:38
  But
• 3:39
  it's
• 3:39
  limited
• 3:39
  in
• 3:39
  the
• 3:39
  universe
• 3:40
  of
• 3:40
  what
• 3:41
  that,
• 3:41
  you
• 3:41
  know,
• 3:41
  that
• 3:42
  site
• 3:42
  carries.
• 3:42
  I
• 3:43
  think
• 3:43
  I
• 3:43
  was
• 3:43
  on
• 3:43
  Wayfair
• 3:43
  at
• 3:44
  the
• 3:44
  time.
• 3:44
  But
• 3:44
  now
• 3:44
  you
• 3:44
  get
• 3:45
  all
• 3:45
  the
• 3:45
  extended
• 3:46
  brands
• 3:46
  here
• 3:47
  too,
• 3:47
  which
• 3:48
  I
• 3:48
  don't
• 3:48
  know
• 3:48
  of
• 3:49
  anyone
• 3:49
  else
• 3:50
  trying
• 3:50
  to
• 3:50
  do
• 3:50
  that.
• 3:51
  But
• 3:51
  there
• 3:52
  are
• 3:52
  some
• 3:52
  big
• 3:52
  questions.
• 3:52
  There's
• 3:53
  some
• 3:53
  big
• 3:53
  matzo
• 3:53
  balls
• 3:54
  with
• 3:54
  whether
• 3:54
  or
• 3:54
  not
• 3:54
  this
• 3:54
  concept
• 3:55
  can
• 3:55
  work
• 3:55
  like
• 3:56
  one.
• 3:57
  It
• 3:57
  sounds
• 3:58
  like
• 3:58
  they've
• 3:58
  got
• 3:58
  some
• 3:58
  big
• 3:58
  brands
• 3:59
  already,
• 3:59
  but
• 4:00
  how
• 4:00
  many
• 4:00
  brands
• 4:00
  are
• 4:00
  going
• 4:00
  to
• 4:01
  sign
• 4:01
  on
• 4:01
  to
• 4:01
  it
• 4:02
  and
• 4:02
  then
• 4:03
  will
• 4:03
  consumers
• 4:03
  actually
• 4:05
  go
• 4:05
  there
• 4:06
  to
• 4:06
  use
• 4:06
  it?
• 4:06
  Which
• 4:07
  I
• 4:07
  think
• 4:07
  they
• 4:08
  will
• 4:08
  at
• 4:08
  the
• 4:08
  end
• 4:08
  of
• 4:08
  the
• 4:08
  day
• 4:09
  based
• 4:09
  on
• 4:09
  hearing
• 4:09
  you
• 4:09
  describe
• 4:10
  it.
• 4:10
  Because
• 4:10
  that's
• 4:10
  exactly
• 4:11
  from
• 4:11
  my
• 4:11
  experience
• 4:11
  of
• 4:12
  home
• 4:12
  furnishings,
• 4:12
  how
• 4:13
  people
• 4:13
  want
• 4:13
  to
• 4:14
  shop.
• 4:14
  So
• 4:14
  I
• 4:14
  think
• 4:14
  that's
• 4:15
  actually
• 4:15
  easy.
• 4:16
  But
• 4:16
  then
• 4:17
  who
• 4:17
  else
• 4:17
  will
• 4:18
  start
• 4:18
  to
• 4:18
  do
• 4:18
  this?
• 4:18
  That's
• 4:18
  the
• 4:18
  big
• 4:19
  question
• 4:19
  is
• 4:20
  like,
• 4:20
  you
• 4:20
  know,
• 4:20
  furniture.com's
• 4:21
  the
• 4:21
  first
• 4:22
  one
• 4:22
  maybe
• 4:22
  to
• 4:22
  this
• 4:22
  party.
• 4:23
  But
• 4:23
  you
• 4:23
  know,
• 4:24
  does
• 4:24
  Wafer
• 4:24
  start
• 4:24
  to
• 4:25
  do
• 4:25
  it?
• 4:25
  Does
• 4:25
  Walmart
• 4:26
  start
• 4:26
  to
• 4:26
  do
• 4:26
  it?
• 4:27
  Or
• 4:27
  does,
• 4:28
  you
• 4:28
  know,
• 4:28
  this
• 4:28
  becomes
• 4:29
  some
• 4:29
  kind
• 4:29
  of
• 4:29
  co
• 4:30
  op
• 4:30
  play
• 4:30
  with
• 4:30
  the
• 4:30
  smaller
• 4:31
  furniture
• 4:31
  brands
• 4:31
  to
• 4:31
  defend
• 4:32
  themselves
• 4:32
  against
• 4:33
  Wayfair
• 4:33
  and
• 4:34
  Walmart?
• 4:34
  I
• 4:34
  could
• 4:34
  see
• 4:34
  them
• 4:35
  wanting
• 4:35
  to
• 4:35
  do
• 4:35
  that.
• 4:35
  The
• 4:36
  last
• 4:36
  place
• 4:36
  I'd
• 4:36
  be
• 4:36
  listing
• 4:37
  my
• 4:37
  products
• 4:37
  is
• 4:37
  on
• 4:37
  Wayfair
• 4:38
  or
• 4:38
  Walmart
• 4:39
  or
• 4:39
  Target
• 4:39
  or
• 4:40
  some
• 4:40
  big
• 4:40
  national,
• 4:41
  you
• 4:41
  know,
• 4:41
  brand
• 4:42
  third
• 4:42
  party
• 4:42
  marketplace.
• 4:43
  So
• 4:43
  I
• 4:43
  think
• 4:44
  this
• 4:44
  plays
• 4:44
  in
• 4:44
  really
• 4:44
  nicely
• 4:45
  for
• 4:45
  that
• 4:45
  reason
• 4:45
  too.
• 4:46
  So
• 4:46
  I
• 4:46
  think
• 4:47
  it's
• 4:47
  really
• 4:47
  interesting.
• 4:48
  I
• 4:48
  applaud
• 4:48
  the
• 4:48
  audacity.
• 4:49
  I
• 4:49
  mean
• 4:49
  it's,
• 4:49
  it's
• 4:50
  a
• 4:50
  really
• 4:50
  audacious
• 4:51
  concept
• 4:51
  that
• 4:52
  I
• 4:52
  don't
• 4:52
  know,
• 4:52
  it's
• 4:52
  catching
• 4:53
  both
• 4:53
  of
• 4:53
  us,
• 4:53
  you
• 4:54
  know,
• 4:54
  in
• 4:54
  a
• 4:54
  way
• 4:54
  that
• 4:54
  you
• 4:55
  know,
• 4:55
  we
• 4:55
  haven't
• 4:55
  seen.
• 4:55
  When
• 4:56
  was
• 4:56
  the
• 4:56
  last
• 4:56
  time
• 4:56
  we
• 4:56
  talked
• 4:57
  about
• 4:57
  a
• 4:57
  new
• 4:57
  retail
• 4:57
  concept
• 4:58
  where
• 4:58
  like
• 4:58
  oh
• 4:59
  yeah,
• 4:59
  that's,
• 4:59
  that's
• 5:00
  different.
• 5:00
  That's
• 5:01
  got
• 5:01
  a
• 5:01
  hook.
• 5:01
  That's
• 5:01
  got
• 5:01
  a
• 5:02
  hook
• 5:02
  that
• 5:02
  could
• 5:02
  last.
• 5:03
  Yeah,
• 5:04
  I
• 5:04
  have,
• 5:04
  I
• 5:05
  totally
• 5:05
  agree.
• 5:06
  I
• 5:06
  think
• 5:06
  there's,
• 5:07
  this
• 5:07
  is
• 5:07
  something
• 5:07
  that's
• 5:08
  new
• 5:08
  that's
• 5:08
  happening.
• 5:09
  I
• 5:09
  do
• 5:09
  think
• 5:10
  your
• 5:10
  points
• 5:10
  are
• 5:10
  dead
• 5:10
  on
• 5:10
  though.
• 5:11
  Like,
• 5:11
  and
• 5:11
  even,
• 5:12
  you
• 5:12
  know,
• 5:12
  how
• 5:13
  do
• 5:13
  we
• 5:13
  look
• 5:13
  at
• 5:13
  the,
• 5:14
  the
• 5:14
  other
• 5:14
  search
• 5:15
  players
• 5:15
  out
• 5:15
  here?
• 5:16
  Like
• 5:16
  how
• 5:16
  does
• 5:16
  Google
• 5:17
  respond
• 5:17
  to
• 5:17
  this
• 5:17
  and
• 5:18
  does
• 5:18
  Google
• 5:18
  start
• 5:19
  to
• 5:19
  categorize
• 5:20
  like,
• 5:21
  categorize
• 5:22
  it's
• 5:22
  now
• 5:22
  Google
• 5:22
  Furniture
• 5:23
  or
• 5:23
  it's
• 5:23
  Google
• 5:24
  Beauty
• 5:24
  or
• 5:24
  whatever.
• 5:25
  Like
• 5:25
  there's
• 5:25
  so
• 5:26
  many
• 5:26
  competitors
• 5:27
  that
• 5:27
  could
• 5:27
  get
• 5:27
  in
• 5:28
  and
• 5:28
  around
• 5:28
  this
• 5:28
  space.
• 5:29
  So
• 5:29
  it
• 5:29
  will
• 5:30
  be
• 5:30
  interesting.
• 5:30
  See
• 5:30
  like
• 5:31
  the
• 5:31
  moats
• 5:31
  that
• 5:31
  furniture.com
• 5:32
  can
• 5:32
  set
• 5:33
  up
• 5:33
  and
• 5:34
  the
• 5:34
  partners
• 5:34
  that
• 5:34
  they,
• 5:34
  I
• 5:34
  mean
• 5:35
  I
• 5:35
  think
• 5:35
  it'll
• 5:35
  really
• 5:35
  come
• 5:35
  down
• 5:36
  to,
• 5:36
  to
• 5:36
  the
• 5:36
  partners
• 5:36
  like
• 5:36
  you
• 5:37
  said
• 5:37
  that
• 5:37
  they
• 5:37
  can
• 5:37
  bring
• 5:37
  in.
• 5:38
  Well
• 5:39
  and
• 5:39
  the
• 5:39
  other
• 5:39
  interesting
• 5:39
  point
• 5:40
  about
• 5:40
  this
• 5:40
  too,
• 5:40
  which
• 5:40
  you
• 5:41
  know,
• 5:41
  we're
• 5:41
  on
• 5:41
  the
• 5:41
  advisory
• 5:41
  board
• 5:42
  for
• 5:42
  Lucky.
• 5:42
  The
• 5:42
  article
• 5:43
  mentioned
• 5:43
  Lucky
• 5:43
  as
• 5:44
  a
• 5:44
  similar,
• 5:44
  you
• 5:44
  know,
• 5:45
  idea
• 5:46
  to
• 5:46
  do
• 5:46
  this
• 5:46
  to
• 5:46
  tell
• 5:46
  you
• 5:47
  what
• 5:47
  inventory
• 5:47
  is
• 5:47
  available
• 5:48
  in
• 5:48
  store.
• 5:48
  But
• 5:49
  the
• 5:49
  funny
• 5:49
  thing
• 5:49
  about
• 5:49
  this,
• 5:50
  which
• 5:50
  is
• 5:50
  why
• 5:50
  I
• 5:50
  love
• 5:50
  what
• 5:50
  we
• 5:51
  do
• 5:51
  is
• 5:51
  Lucky
• 5:51
  is
• 5:52
  a
• 5:52
  completely
• 5:52
  different
• 5:53
  type
• 5:53
  of
• 5:53
  thing
• 5:54
  in
• 5:54
  a
• 5:54
  lot
• 5:54
  of
• 5:54
  ways.
• 5:54
  That's
• 5:54
  about,
• 5:55
  you
• 5:55
  know,
• 5:55
  making
• 5:55
  sure
• 5:55
  you're
• 5:56
  advertising
• 5:57
  is
• 5:57
  a,
• 5:58
  you
• 5:58
  can
• 5:58
  see
• 5:58
  if
• 5:58
  the
• 5:59
  product
• 5:59
  you
• 5:59
  want
• 5:59
  where
• 6:00
  it's
• 6:00
  available
• 6:00
  through
• 6:00
  your
• 6:01
  advertising
• 6:01
  because
• 6:01
  they're
• 6:01
  synced
• 6:02
  with
• 6:02
  the
• 6:02
  inventory
• 6:02
  feeds.
• 6:03
  Same
• 6:03
  idea
• 6:03
  in
• 6:03
  principle
• 6:04
  but
• 6:04
  a
• 6:04
  very,
• 6:05
  very
• 6:05
  different
• 6:05
  execution.
• 6:06
  But
• 6:06
  it
• 6:06
  shows
• 6:07
  you
• 6:07
  that
• 6:07
  getting
• 6:08
  the
• 6:08
  inventory
• 6:09
  visibility
• 6:09
  to
• 6:10
  where
• 6:10
  things
• 6:10
  are
• 6:11
  in
• 6:11
  a
• 6:11
  physical
• 6:11
  location
• 6:12
  is
• 6:12
  going
• 6:12
  to
• 6:12
  be
• 6:12
  key
• 6:13
  here
• 6:13
  as
• 6:14
  things
• 6:14
  evolve.
• 6:15
  And
• 6:15
  you
• 6:15
  and
• 6:16
  I
• 6:16
  mean
• 6:16
  kudos
• 6:16
  to
• 6:16
  us.
• 6:17
  We've
• 6:17
  been
• 6:17
  on
• 6:17
  that
• 6:17
  for
• 6:17
  a
• 6:17
  while.
• 6:18
  I
• 6:18
  mean
• 6:18
  we've
• 6:18
  been,
• 6:18
  I
• 6:19
  think
• 6:19
  we've
• 6:19
  been
• 6:19
  hooked
• 6:19
  up
• 6:19
  with
• 6:19
  Lucky
• 6:20
  now
• 6:20
  for
• 6:20
  over
• 6:20
  two
• 6:20
  years.
• 6:21
  So
• 6:21
  right.
• 6:21
  You
• 6:21
  know,
• 6:22
  we,
• 6:22
  we've
• 6:22
  seen
• 6:23
  the
• 6:23
  evolution
• 6:23
  going
• 6:24
  in
• 6:24
  this
• 6:24
  way.
• 6:24
  This
• 6:24
  is
• 6:25
  cool
• 6:25
  that
• 6:25
  furniture.com
• 6:26
  is
• 6:26
  doing
• 6:26
  this.