Ep. 2598 Wine E-Commerce in the US: Platforms, Models & Storytelling at Scale with Emily Carlson | Masterclass US Wine Market
Welcome to Episode 2598 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Carlson, a wine buyer and sommelier based in Healdsburg, California. The discussion focuses on e-commerce in the wine industry, with a special emphasis on the US market. Together, they explore how digital platforms are reshaping wine sales, how producers can choose the right e-commerce partners, and why storytelling plays a crucial role in building lasting connections with consumers at scale.
Key Takeaways:
How e-commerce, especially in the US market, helps wine brands expand…
The skinny
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