ICT Ep 2.37: "You Lose a Patient You Didn't Even Know You Lost" Why No One Owns Recruitment

Innovating Clinical Trials · Oct 26, 2026 · 18m

In this episode, Ted introduces the “ENROLL Corporation” (Everyone Needed for Recruitment Optimization Leadership and Logistics) an imaginary joint venture owned by the sponsor, the CRO, every site, and every vendor. He explains why most recruitment providers solve one small piece of the problem, much like a wildlife photographer so focused through a 500mm lens that an animal wanders past unnoticed.

Liam adds a river analogy about who “eats their own cooking,” and together they look at the 80-plus factors that affect recruitment, the holes in the enrollment funnel that nobody measures, and…