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How Moxie Pest Control boosted conversions 5% with data and coaching
Think pest control isn’t a digital business? Think again.
Raj Mehta, Vice President of Product and Technology at Moxie Pest Control, outlines how he turned a spreadsheet-run operation into a data-driven engine across 9,000+ daily calls.
Raj shares how consolidating fragmented systems into a data lake unlocked automation—from shrinking lead routing from 20–25 minutes to under 30 seconds—to deploying AI-powered call intelligence that scores every sales and retention conversation against a playbook. He breaks down a practical roadmap for traditional businesses: build MVPs, pilot in one branch…
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