Sustainability Strategy: Aligning Profit with Purpose in Business
Episode 194: Doing Good is Good BusinessRead the full article here: https://smartkeys.org/sustainability-strategy/
In this episode of the SmartKeys podcast, we dismantle the myth that sustainability is just a cost center or a PR stunt. We discuss why environmental, social, and governance (ESG) factors are becoming the primary indicators of a company's long-term viability, and why consumers (and investors) are punishing brands that engage in "Greenwashing".
Based on the strategic guide by Felix Römer, we explore the framework of the Triple Bottom Line (People, Planet, Profit). We analyze how…
The skinny
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