Latest / Success Is Not Convenient
Your Listing Isn’t Selling. It’s Not the Buyer, It’s the Price.
Sellers don’t set the price. Buyers do.
Bernie Gallerani breaks down what it takes to sell listings in a high-inventory market. That means telling sellers the truth, setting showing expectations at the kitchen table, and treating price adjustments as strategy instead of failure. He also shares the question his mentor Mike Ferry asked him about the listings that weren’t selling, and why the best agents are willing to walk away from a listing.
If you’re a listing agent with homes sitting on the market, watch this before your next seller conversation.
The skinny
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