#102: The Truth about Being Cheap That No One Told You

Win With Paid Ads · Jan 15, 2026 · 24m

Most people think getting more leads is the goal… until they realize cheap leads rarely buy. In this episode, Ashley breaks down why a $3 lead can lose you money while a $60 lead can actually make you more profitable.

She explains the real reason leads behave differently... intent. Where people find you, what mindset they're in, and how far along they are in their buying journey all impact whether they'll convert.

You'll learn:

⚡️ Why "cheap" leads often cost you the most

⚡️ Why intent matters more than cost

⚡️ The difference between attention vs buyers

⚡️ How to measure lead quality the…