Latest / Wits & Weights | Strength & Fat Loss Over 40
Do Weight Loss Challenges Work? (What to Do Instead)
We evaluate weight loss challenges and why they can make you "win" on the scale while losing muscle, bone, and momentum toward your true goal of improving how you look and feel.
Learn what the research says about rebounds after incentives end and the 3 metrics to track instead for sustainable fat loss over 40, including:
How challenges can reward extreme dieting and too much cardio while devaluing lifting
What studies show about lean mass and bone loss despite similar weight loss
What financial incentive research finds once prizes and payments stop
Why workplace wellness challenges often fail…
The skinny
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