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Brazil MedTech Market: A Medtronic Cardiology Case Study on Long-Term Success
This episode analyzes how Medtronic has achieved long-term success in Brazil's complex cardiology device market. We explore their strategy of combining product distribution with extensive clinical support and training to navigate regulatory hurdles and a dual healthcare system, a model established since their entry in 1971. - How did Medtronic build a 50-year legacy in the Brazilian cardiology market? - What is the role of a local subsidiary in navigating ANVISA's regulations? - Why is clinical training as critical as sales for market access in Brazil? - How does the dual public-private…
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