284 - Build Your Brand and Media Presence with Ted Jenkin
Most leaders say they want a stronger brand, but many still judge every decision by this quarter’s direct ROI. That tension runs through Craig’s conversation with Ted Jenkin, President of ESL Advisors: the businesses that become memorable rarely do it by copying the industry playbook or measuring only the fastest return.
Ted shares how Oxygen Financial grew by going after the market most financial firms were ignoring. While the industry chased baby boomers, Ted built for Gen X and Gen Y clients with a different experience, a different environment, and a different message. The lesson is bigger…
The skinny
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