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Latest / LeadtheGame Locker Talk

🎧 Your Athlete Is More Than the Jersey. Do They Know It?

What happens when the thing an athlete has built their identity around suddenly disappears?

And in today’s NIL world — where young athletes aren’t just players, but brands and businesses — how do families make sure they’re building something that lasts longer than the game?

In this episode of Locker Talk, Sam sits down with Evan Alexander, Founder of Pivot Athletic Consulting, to talk about athlete identity, the realities and opportunities of NIL, and how parents can help athletes build a vision for themselves that extends far beyond the jersey.

Evan brings a deeply personal perspective to…

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